MediaPost and Portada combine forces for 10th Annual Hispanic Advertising and Media Conference, NYC Sept. 14-15

June 28, 2016

MediaPost and Portada are working together to make an even better 10th Annual Hispanic Advertising and Media Conference (Sept 15) and Hispanic Sports Marketing Forum (Sept. 14)! Both companies will be jointly producing, marketing and programming these major annual events. Benefit from MediaPost's unparallelled penetration in U.S. marketing and media and of Portada's unique positioning in Multiculticultural marketing.

NEW YORK, June 28, 2016 /PRNewswire-HISPANIC PR WIRE/ — Multicultural is part of the new mainstream. Nowhere is that more true than in the marketing, media and technologies sectors. That is why MediaPost (www.mediapost.com), the preeminent media group in the U.S. marketing, media and technology sector and Portada (www.portada-online.com) the leading source on Latin marketing and media, are partnering to jointly produce the 10^th Annual Hispanic Advertising and Media Conference in New York City on September 15 (https://www.portada-online.com/events/hispanic-conference/) and the preceding Sports Marketing Forum on September 14 (https://www.portada-online.com/events/hispanic-forum/).

Photo – http://photos.prnewswire.com/prnh/20160628/384356
Photo – http://photos.prnewswire.com/prnh/20160628/384357

“MediaPost has a great reputation for unbiased high quality content and we are thrilled to partner with them for the 10^th Annual Hispanic Advertising and Media Conference and Hispanic Sports Marketing Forum. Multicultural is the new mainstream and this is the spirit this ideal partnership exemplifies. This marquee annual events is going to reach even new highs in 2016,” says Marcos Baer, Publisher of Portada.

“MediaPost has taken the position for years now that ‘multicultural’ or ‘Hispanic’ marketing are misnomers. All of the issues raised by these fields, from complex ethnic and cultural identification to cross-cultural media influences and generational shifts, must be central to any marketing to a more diverse America. Multicultural marketing in 2016 is perfecting disciplines that will be fundamental to all US marketing by 2021. By partnering with Portada for this 10th Annual Hispanic Advertising and Media Conference and Hispanic Sports Marketing Forum, we are helping to put our readers ahead of the cultural curve,” says Kenneth Fadner, Chairman and Publisher of MediaPost.

Already confirmed participants at the Sept. 14-15 events include representatives of Kellogg Corporation, Heineken, Mbuy, 22 Squared, Horizon Media, Group M and Milner Butcher Media Group. Exciting news on keynote speakers and innovative sessions will be announced in coming weeks.

Key topics and themes that will be explored include:

Multicultural Shopper Marketing: What are the Big Ideas?
A Major CPG and a Big Box Retailer Provide Key insights on the Shopper Marketing Discipline
Short Sweet and Extremely Filling: How a Major Marketer Produces Snackable Content for Hispanics
Marketing to the Latina Millennial: What you Need to Know to Emulate the Success of Innovative Brands
Political Marketing in a Crucial Year: New Technologies to Capture Voter Preferences
Using Data-Marketing to reach the Hispanic Consumer: Art or Science?
What Media Agency Should You Choose? Best Practices in Multicultural Media Buying Marketing Financial Services to Hispanics

Register at the Early Bird Rate Now!
https://www.portada-online.com/events/hispanic-conference/#Register

Already Confirmed Sponsors of #Portada16:

Roof-Top Party Sponsor
Batanga Media (http://batangamedia.com)

Platinum Sponsor
MaxPoint (http://maxpoint.com)

Gold Sponsor
Taboola (www.taboola.com)
Hola (http://us.hola.com)

Bronze Sponsor
Audio.ad (www.audio.ad)
Zoomin.TV (http://zoomin.tv)

Official Wire Sponsor
PR Newswire (www.prnewswire.com)

For information about how to align your brand with the Hispanic Sports Marketing Forum on Sept. 14 or the 10^th Annual Hispanic Advertising and Media Conference on Sept. 15, please contact Kelley Eberhardt, Director of Sales and Marketing at [email protected].

Contact information:
Kelley Eberhardt
Director of Sales and Marketing at Portada
Email: [email protected]

Mexico’s Dresen Quimica Is Sold To India’s Camlin Fine Sciences

June 28, 2016

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DALLAS, June 28, 2016 /PRNewswire-HISPANIC PR WIRE/ — CFS Antioxidantes de Mexico, SA de CV, a Mexican subsidiary of publically held Camlin Fine Sciences, Ltd. of India, has acquired a majority stake in Dresen Quimica, S.A.P.I. de C.V.(Dresen).

Capital Alliance Corp. (cadallas.com), a global mid-market investment banking firm based in Dallas, represented Dresen in the transaction.

Established in 1987 and headquartered in Mexico City, Dresen manufactures and distributes a broad portfolio of specialty chemicals products, such as antioxidant blends, bactericides and mold inhibitors. These products are used by animal nutrition and pet food manufacturers. In addition, products are used in the aqua culture and rendering industries. Dresen operates in Mexico, Guatemala, Peru and Colombia.

The majority stake gives India-based Camlin, a specialty chemicals manufacturer, a beachhead in Mexico for future expansion into North, Central and South America. Camlin has operations in Italy, Brazil and Mexico.

Companies domiciled in India are more visible in the Mexican specialty chemicals M&A scene.

Mexican and Indian business owners have much in common in terms of the way they conduct business, said Antoine Marchand, CAC’s practice leader for Mexico, who represented Dresen in the deal. Both countries are developing, the entrepreneurial spirit is strong, and there is an understanding of how larger companies are built from a base of family-owned businesses that create competitive and quality global partnerships, he said.

“I think that with this acquisition, Camlin expands its footprint in the Americas and has established a healthy partnership with Dresen that aims at gaining a global position in the Shelf Life Solutions space. Their strategic goals are closely aligned on where they want to be in the future,” Marchand said.

About Capital Alliance Corp.

Capital Alliance Corp. is a global middle-market investment banking firm, providing consulting services for mergers and acquisitions. The company represents client companies in a variety of markets, including energy, technology, construction and engineering, manufacturing and business services. Since its founding in 1976, the privately held firm has completed more than 200 transactions with an aggregate transaction value in excess of $3 billion. For more than 25 years, Capital Alliance has been a member of M&A International, a membership organization of investment banking firms operating in the major economies of the world.

Capital Alliance Corporation
2777 N. Stemmons Freeway, Suite 1220
Dallas, TX 75207
(214) 638-8280
www.cadallas.com

Ismael Cala announces alliance with Andrés Moreno and Next University to foster leadership and personal growth

June 28, 2016

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MIAMI and BOGOTA, Colombia, June 28, 2016 /PRNewswire-HISPANIC PR WIRE/ — International lecturer, author and communicator Ismael Cala has announced an alliance with the successful educational institution, Next University, presided over by Andrés Moreno, founder and CEO of Open English.

Starting in September, Cala will be offering an online Intensive course in leadership, with the indispensable tools to be a great leader and achieve one’s goals in all areas of life. The course will last four weeks with classes in form of videos, texts, audios and homework.

“My aim is to share the keys for understanding what it means to be a leader, and how to become one. In the classes we will be working on the virtues of leadership, an intrinsic quality in everyone, but one that we must develop with effort and perseverance. I’d like to thank Andrés Moreno and Next University for their firm backing of education,” Ismael Cala said from Miami.

Next University CEO and president Andrés Moreno, for his part, had this to say: “I offer thanks to Ismael Cala for joining this great project that is Next University, key to the education of new generations. Together we will create an innovative space for developing new ideas regarding leadership. Thousands of people have already benefited from our courses. We hope that many more will avail themselves of these tools to transform their own lives.”

ABOUT ISMAEL CALA

Ismael Cala is a communicator, author and international lecturer on issues of personal development and leadership. For more than five years he was host of the primetime show CALA on CNN en Español.

He is currently considered one of the leading communicators in the Americas, and his message of social entrepreneurship, mindfulness and well-being is a touchstone for millions of followers attuned to his books, seminars, workshops and lectures throughout Spanish America. Cala has traveled to more than 25 countries and impacted the lives of hundreds of thousands of people with his message.

He is the author of the bestsellers El analfabeto emocional (‘The emotional illiterate’) (2016), Cala y Cruz: Las dos caras de la comunicación (‘Cala and Cruz: The two faces of communication’), (2016), El secreto del bambú (‘The secret of bamboo’) (2015), Un buen hijo de P (‘A real S.O.B.’) (2014), and El poder de escuchar (‘The power of listening’) (2013).

Cala was born in Santiago de Cuba in 1969. He has a degree in Art History from Universidad de Oriente, and studied Journalism and Television Production at York University in Toronto.

ABOUT OPEN ENGLISH

Open English is the leading company for teaching English in Latin America and within the Hispanic market. This online school offers customized live classes 24 hours a day, 7 days a week, with teachers who are native speakers. Since it began in 2007, the company has raised more than $US 120 million in investment capital to create and improve its online educational platform.

The company serves a growing global market with a cumulative base of more than 500,000 students, and more than 1,500 employees in six offices throughout the Americas.

ABOUT NEXT UNIVERSITY

Founded at the close of 2013 by Andrés Moreno, Next University is one of the fastest growing online educational institutions in Latin America. In December of 2015, the company was acquired by Open English.

Next University focuses on providing Certifications in the areas of digital technology that are most in demand in the job market. Certificates offered by the platform include digital marketing, web development, mobile applications, entrepreneurship and leadership, among others.

Send Money to Chile with Expanded Money Transfer Options from Sharemoney

June 28, 2016

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ENGLEWOOD CLIFFS, N.J., June 28, 2016 /PRNewswire-HISPANIC PR WIRE/ — Sharemoney, the online money transfer service of Omnex Group, is expanding services to include international money transfer to Chile. Sharemoney has over 25 years of experience transferring money from the United States to countries all over the world, and this addition continues the goal of making it easier to send money worldwide. Sharemoney’s mission is to help people who live in the U.S. send money to loved ones around the globe.

Many immigrants from Chile reside in the United States, and many of them send money back home to their friends and family to help support them. Sharemoney’s goal is to help make it easier for those people who need to send money. With expanded service to include Chile recipients, people living in the U.S. will be able to quickly and easily transfer money to other countries.

Chilean money services include cash pickup with the AFEX network, and the fees for transferring begin at $4.99, making the transaction affordable and convenient.

Money is sent in as little as two minutes, and Sharemoney’s support team is available to answer any questions or help with transactions. Customers can contact support via phone or email for optimal ease.

Whether you need to send money just once in a while or want to do so on a regular basis, Sharemoney’s new expanded services to Chile make it simple and secure. For more information about sending money to Chile from the U.S., visit https://www.sharemoney.com/chile.

ABOUT SHAREMONEY®
Sharemoney® is the online money transfer service of Omnex Group, Inc., a licensed remitter. With over 25 years in the money transfer industry, Omnex and its Sharemoney service offer flexible money transfer options to over 41,000 payout locations around the world. Servicing major countries including Brazil, Colombia, Dominican Republic, Ecuador, El Salvador, Guatemala, Mexico, Peru, the Philippines and Vietnam, Sharemoney allows for families and loved ones to send money in as little as two minutes with the great exchange rates and low fees. To learn more about online money transfers through Sharemoney visit http://www.sharemoney.com.

NBC UNIVERSO’s Hit Reality Series “Larrymanía” Returns For A Fifth Season On Sunday, July 17th At 9PM ET/8C

June 28, 2016

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Reality Star and Singer, Larry Hernández: “Today a new Larry has emerged because I have left many things in the past, I hit rock bottom and now that God has put my faith to test, I’ve learned many things…to value my family, my work and life…”

MIAMI, June 28, 2016 /PRNewswire-HISPANIC PR WIRE/ — NBC UNIVERSO, the modern entertainment and sports cable channel premieres the fifth season of its hit reality series “Larrymanía” on Sunday, July 17 at 9PM ET/8C. The 15-episode season returns after a controversial year and gives viewers a behind-the-scenes look into the life of the regional Mexican artist as he makes his return to the stage. To view and download a sneak peek, click here. To download images, click here.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7609254-nbc-universo-larrymania-season-5/

The season premiere promises to be an explosive one as Larry, his fiancé, Kenia, and his mother, Manuela, speak on-camera for the very first time since Larry’s legal troubles. After a tumultuous year, Larry is ready to face the media and his fans by doing his first national radio interview and confront the topic of his incarceration. Beyond the controversy, this season is filled with new adventures and can’t-miss-moments alongside his tight-knit family, who are always present to experience it all.

“Our viewers want access to their beloved celebrities and we give them authentic content they can’t find anywhere else,” said Bilai Joa Silar, Senior Vice President of Programming and Production for NBC UNIVERSO. “We are thrilled to bring back our drama-filled celeb-reality series, ‘Larrymanía,’ the most-watched entertainment show on our network.”

Before the premiere, fans can catch up on the best moments from Seasons 1 – 4 with the “Larrymanía Acceso Especial” special premiering this Sunday, July 3 at 9 PM ET/8C. To view a sneak peek, click here. To download images click here.

Fans can engage on social media by using #Larrymanía on Instagram and Twitter. To learn more about “Larrymanía,” visit: www.facebook.com/LarrymaniaTV or www.Larrymania.com.

“Larrymanía” fans can also watch full episodes of Seasons 1 – 4 on http://www.nbcuniverso.com/now/, the NBC UNIVERSO NOW App, and on Video-on-Demand (VOD) for participating cable, satellite and telco services.

“Larrymanía” is Executive Produced by Gloria Medel Solomons for NBC UNIVERSO and JK Film & TV Productions.

To find NBC UNIVERSO on your satellite, telco or cable TV channel lineup, go to Channel 410 on DIRECTV; Channel 838 on DISH Network; Channel 3009 or 3010 on AT&T U-verse; and visit www.nbcuniverso.com/encuentra for the NBC UNIVERSO channel number on your local cable TV listings.

ABOUT NBC UNIVERSO:
NBC UNIVERSO (www.nbcuniverso.com) is a modern entertainment and sports cable channel for Latinos, bringing edgy programming and the world’s top sports franchises to more than 40 million households in the U.S. As one of the most widely available modern cable channels for U.S. Latinos, NBC UNIVERSO delivers a thrilling mix of exclusive sports action – including FIFA World Cup™, NASCAR Mexico Series, NFL, Premier League and The 2016 Rio Olympics – along with hit series, blockbuster movies, music, and must-see live events on TV, online and mobile devices. NBC UNIVERSO is part of NBCUniversal Telemundo Enterprises, a division of NBCUniversal (www.nbcuniversal.com), one of the world’s leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation (www.comcastcorporation.com).

Follow us on Twitter at:
@NBCUNIVERSO @NBCUNIVERSOPR

(Español) Tras otro caso de muerte de un niño, IKEA retira del mercado 29 millones de MALM y otros modelos de cómodas y tocadores debido a un grave riesgo de volcadura; se exhorta a los consumidores a fijar las cómodas y los tocadores o devolverlos para recibir un reembolso

June 28, 2016

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The U.S. Consumer Product Safety Commission is an independent federal agency created by Congress in 1973 and charged with protecting the American public from unreasonable risks of serious injury or death from more than 15,000 types of consumer products under the agency's jurisdiction. To report a dangerous product or a product-related injury, call the CPSC hotline at 1-800-638-2772, or visit http//:www.cpsc.gov/talk.html. Further recall information is available at http://www.cpsc.gov. (PRNewsFoto/U.S. CONSUMER PRODUCT SAFETY COMMISSION)

Sorry, this entry is only available in Español.

Reminder: July 1 Deadline for Employers to Participate in AB 1513’s Safe Harbor from Penalties on Piece-Rate Back Payments

June 27, 2016

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OAKLAND, California, June 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Department of Industrial Relations (DIR) today reminds employers of the July 1 deadline to notify DIR of their intention to make back payments to piece-rate workers in exchange for relief from statutory penalties and other damages.

Assembly Bill 1513, authored by Assemblymember Das Williams (D-Carpinteria) and signed into law by Governor Brown in 2015, established pay requirements for piece-rate workers for mandated rest and recovery breaks and other nonproductive time. The new law also provides a short window of time for employers to make back wage payments to piece-rate workers for rest and recovery breaks and other nonproductive time in exchange for penalty relief provisions.

“I introduced this bill to clarify confusion in the statute after two landmark court cases and, with the support of employers and workers, established a fair and manageable method of payment for ‘rest breaks’ and ‘non-productive time,'” Assemblymember Williams said. “This bill provides employers who were facing costly litigation with a window of time from liability to justly compensate employees for back pay without having to pay penalties.”

Employers who make the back payments will have a legal defense to claims for damages or other penalties associated with any alleged prior failure to pay what was due for such time.

For employers that are electing to participate, the back payments are required for the time period of July 1, 2012 through December 31, 2015, and must be paid no later than December 15, 2016. Employers who elect to participate also must notify DIR of their decision by Friday, July 1, either by completing the online notification form, or by sending the notification in U.S. mail.

“I encourage employers to take advantage of this safe harbor penalty relief by notifying the department by July 1 of their election to make back payments to affected piece-rate workers,” said Labor Commissioner Julie A. Su. The Labor Commissioner’s Office is a division of the Department of Industrial Relations.

Piece-rate compensation refers to paying an employee a specified sum for completing a particular task or making a particular item, and is generally contrasted with hourly compensation, which pays employees based on hours worked. DIR has posted additional information online on the piece-rate legislation, including detailed FAQs and a fact sheet. Answers to other questions about the new law can be obtained by sending an email to [email protected].

DIR protects and improves the health, safety and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws.

DIR’s Division of Labor Standards Enforcement (DLSE), also known as the Labor Commissioner’s Office, enforces prevailing wage rates and apprenticeship standards in public works projects, inspects workplaces for wage and hour violations, adjudicates wage claims, investigates retaliation complaints, issues licenses and registrations for businesses and educates the public on labor laws.

Members of the press may contact Erika Monterroza or Peter Melton at (510) 286-1161, and are encouraged to subscribe to get email alerts on DIR’s press releases or other departmental updates.

https://www.facebook.com/CaliforniaDIR
https://twitter.com/CA_DIR
http://www.youtube.com/CaliforniaDIR
http://www.dir.ca.gov/email/listsub.asp?choice=1

The California Department of Industrial Relations, established in 1927, protects and improves the health, safety, and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. DIR is housed within the Labor & Workforce Development Agency. For general inquiries, contact DIR’s Communications Call Center at 844-LABOR-DIR (844-522-6734) for help in locating the appropriate division or program in our department.

McDonald’s of Texas Announces Winner of the Burger Showdown

June 27, 2016

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Lone Star Stack (PRNewsFoto/McDonald's of Texas)

DALLAS, June 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — McDonald’s of Texas announces a new burger – the Lone Star Stack! The new creation includes Texas toast, sweet onion barbeque sauce, two beef patties, grilled onions, Applewood bacon, American and white cheddar cheese, and crinkled pickles.

In March, McDonald’s offered Texans the opportunity to create a burger that’s tasty enough to represent the big state and a chance to win $5,000! After more than 25,170 entries and 206,450 votes, it was narrowed down to five tasty creations. A panel of community influencers, McDonald’s Texas owners and employees selected the winning burger.

Joseph Peña, 25, of Houston, designed the winning burger. “I am so thankful to McDonald’s for giving Texans the chance to create a local burger,” said Peña, who admitted he was surprised by the win.

When asked about the burger, Peña said he can’t wait to see his virtual creation come to life. “I wanted the burger to be as Texas as possible, so Texas toast was a must,” said Peña. From there everything else was really just my personal preference. Turns out the burger I made was almost an exact match to my mom’s burger she cooks at home, so really I owe her all the credit.”

“We wanted to give Texans a burger that truly captures the flavor of our great state. It was also important for us to reach out to our guests and lean on their Texan pride. As you can imagine, most of the creations were spicy, large and, of course, loaded with bacon,” said David Glaser, local McDonald’s Owner. “The McDonald’s Burger Showdown Challenge allowed us to bond with our customers and showcase our high-quality ingredients.”

The Lone Star Stack is in restaurants until August 28, 2016. Markets include: Austin, Beaumont, Bryan College Station, Corpus Christi, Dallas, El Paso, Harlingen, Houston, Laredo, Midland–Odessa, San Antonio and Waco.

To learn more about the five finalists and the Lone Star Stack, visit www.mcdburgershowdown.com.

McDonald’s of Texas offers a variety of wholesome foods made from quality ingredients. Did you know 90 percent of the McDonald’s Texas Restaurants are locally independently owned by Texans? For more information, follow us on Twitter (@McD_NorthTexas) and Facebook.com/McDonalds for updates on our business, promotions and menu items.

Photo – http://photos.prnewswire.com/prnh/20160627/383704

2017 Acura NSX Supercar Claims Class Victory in North American Racing Debut at Pikes Peak International Hill Climb

June 27, 2016

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2017 Acura NSX Supercar Claims Class Victory in North American Racing Debut at Pikes Peak International Hill Climb

PIKES PEAK, Colo., June 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — The recently-launched 2017 Acura NSX claimed victory Sunday in its North American racing competition debut, climbing the 14,115-foot pinnacle of Pikes Peak and clinching first place in the Time Attack 2 class at the 2016 Broadmoor Pikes Peak International Hill Climb, the 100^th anniversary of the running of America’s second oldest race.

The production-based Acura NSX is powered by Acura’s revolutionary three-motor Sport Hybrid Super-Handling All-Wheel Drive™ powertrain (Sport Hybrid SH-AWD®), the first electrified torque vectoring powertrain in the world of exotic sports cars. With added required safety equipment for competition, the NSX negotiated the 12.42-mile course in a time of 10:28.820 to win the Time Attack 2 class of the Broadmoor Pikes Peak International Hill Climb. Nick Robinson, North American R&D team member and engineer in charge of the next-generation supercar’s dynamic performance, drove the production-based Acura NSX to victory. Nick is also the reigning PP250 winner from the 2015 Pikes Peak International Hill Climb.

“I’m incredibly happy to have won the Production Class with the new NSX!” Robinson reported. “The hard work the entire development team has put into the NSX over the past few years really paid off.”

Two additional Acura vehicles – the NSX-inspired 4-Motor Acura EV Concept, driven by Tetsuya Yamano, and a modified 2017 Acura NSX, driven by Nick’s brother, James Robinson – also campaigned in the race. Yamano finished second in the Electric Modified class in the NSX-inspired EV, posting a time of 9:06.015 (79.119 mph), which made him the third fastest on the overall charts. The Acura EV Concept’s all-electric SH-AWD® powertrain boasts peak output three times the total system output of the CR-Z prototype that ran last year, featuring a world’s first technology that enables four-wheel independent torque allocation.

“For our new NSX to win one of the most historic and challenging races on the planet in its North American racing debut is a great achievement for everyone involved in creating the American-built supercar,” said Jon Ikeda, vice president and general manager of the Acura Division. “The performance of NSX in this year’s race is a testament to Acura’s Precision Crafted Performance DNA and will serve as a launching pad for future racing endeavors.”

For More Information
Consumer information is available at www.acura.com. To join the Acura community on Facebook, visit facebook.com/Acura. Additional media information including pricing, features and high-resolution photography is available at acuranews.com/channels/acura-automobiles.

About Acura
Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance, an original approach to technology and design that creates a new driving experience. On March 27, 2016, Acura celebrated the 30th anniversary of its launch as the first luxury nameplate from a Japanese automaker.

The Acura lineup features five distinctive models – the RLX luxury flagship sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, and the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV. This spring, Acura launched its next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance. The NSX is built in Marysville, Ohio using domestic and globally sourced parts.

Photo – http://photos.prnewswire.com/prnh/20160627/383579
Logo – http://photos.prnewswire.com/prnh/20100923/ACURALOGO

Barefoot Wine Announces World Beach Rescue Day To Commemorate 10 Years Of Cleaning Beaches Around The World

June 27, 2016

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MODESTO, California, June 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — Barefoot Wine & Bubbly has proclaimed July 9^thWorld Beach Rescue Day (WBRD) in honor of the 10^th year of the Barefoot Wine Beach Rescue Project, an initiative that began in 2007 in partnership with the Surfrider Foundation, a non-profit grassroots organization dedicated to protecting our ocean, waves and beaches. Since its start 10 years ago, the beach-cleaning effort has expanded to more than 14 countries around the world with 14,000 participating volunteers who have collected more than 20 tons of trash from our beaches.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7862551-barefoot-wine-world-beach-rescue-day/

On July 9, volunteers in 11 countries around world will lend a hand – and a foot! – at simultaneous beach clean up events in an effort to improve the state of their local shores, rivers, and lakes by removing pollution before it enters our waterways. Volunteers will be provided with reusable bags and gloves and then directed to areas of the beaches most in need of tender loving care. Afterward, as is tradition, volunteers will be invited to an appreciation celebration that includes delicious food, exciting entertainment, and complimentary Barefoot Wine & Bubbly.

“While there is still a great deal of work to be done, we’re incredibly proud of the stand in the sand Barefoot has taken in preserving beaches around the world,” said Stephanie Gallo from Barefoot Wine & Bubbly. “We hope World Beach Rescue Day will usher in a greater emphasis on the importance of leaving only footprints on our beaches.”

2016 World Beach Rescue Day International Participants

July 9 World Beach Rescue Day Clean Ups: Australia, Canada, Germany, Mexico, Philippines, Poland, Puerto Rico, Singapore, South Korea, United Kingdom and United States

In an effort to further amplify the important message, participating countries created larger-than-life sand art installations with the message “Leave Only Footprints” to inspire participation and awareness of the project’s mission to rescue beaches around the world. The video highlights the common thread that connects us all – the oceans.

Those (21+) who are unable to attend a WBRD event can still join the conversation and show support by sharing a photo illustrating how they are doing their part using #WorldBeachRescueDay on Facebook, Instagram, or Twitter. For each post using the hashtag, Barefoot will donate $1, up to a maximum donation of $100,000, to Surfrider during the period of June 27 through August 31, 2016. For more event details and terms and conditions, please visit WorldBeachRescueDay.com.

“World Beach Rescue Day is a great way to celebrate Surfrider’s ten years of partnership with Barefoot Wine,” said Chad Nelsen, CEO of the Surfrider Foundation. “Our decade of beach clean ups has raised awareness about ocean pollution and the simple steps each of us can take to ensure our favorite beaches remain Barefoot friendly.”

Please visit WorldBeachRescueDay.com for program information and event details. Volunteers must be 21 years of age or older to attend the celebration events.

Join the conversation on Twitter and Instagram: @BarefootWine @Surfrider #WorldBeachRescueDay.

ABOUT BAREFOOT WINE & BUBBLY
Barefoot Wine & Bubbly, the most awarded wine brand in US competitions, can be found bearing the fun, iconic footprint label. For more information, visit:

BarefootWine.com | Facebook.com/BarefootWine
Twitter.com/BarefootWine | Instagram.com/BarefootWine

ABOUT SURFRIDER FOUNDATION
The Surfrider Foundation is a nonprofit, grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches through a powerful activist network. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 250,000 supporters, activists and members worldwide. For more information on the Surfrider Foundation, visit www.surfrider.org.