(Español) Pablo Soria de Lachica – Describe Los Planes Presupuestarios Mexicanos Para El 2017
Gina Rodriguez teams up with Verizon to launch Bienvenido a lo Mejor and talk value of connections
BASKING RIDGE, New Jersey, July 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — Today Verizon and award-winning actress Gina Rodriguez kicked off Bienvenido a lo Mejor, a nationwide campaign to engage Hispanic millennials with experiences and connections that can fuel their fast, varied and always-on lifestyles. For today’s consumers, access to the people and passions that matter most is essential to staying culturally-connected and inspired. Verizon is listening to their consumers and inviting them to win exclusive, one-on-one experiences with some of the most exciting and inspiring individuals in the food, entertainment, beauty and sports worlds.
“Every day I count on my personal and professional connections to help motivate me to be the best I can be,” said Gina Rodriguez. “Whether it’s a text to my friends, calls to my family or a video chat with my director, Verizon allows me to stay connected wherever I may be.”
Gina and Verizon are asking consumers to share why they want to connect with these individuals via Twitter or Instagram using #LoMejorDeMi and tagging @Verizon starting today through August 15. Consumers can enter via videos, images or simply a written entry for the chance to win an exclusive experience and create videos that will be socially shared with:
- Juan Manuel Barrientos: Get cookin’ with one of Latin America’s best chefs at El Cielo, his award-winning restaurant, in Miami.
- Alejandro Bedoya: Kick around Miami with the U.S. men’s national star on a tour of his favorite spots, on and off the field.
- Yasmin Maya: Learn how to perfect your look for any occasion with popular beauty vlogger – from a night out with friends, to a dinner date, to that important meeting.
- Megan Nicole: From traveling around the world to perform her hit songs to interacting with her fans online, learn what it takes to be one of the most recognized musicians in the digital world.
“Hispanics keep their pulse on dozens of passion points: from friends and family to pop culture, sports and cuisine,” said Javier Andrade-Marin, Marketing Director at Verizon. “Staying connected to the people and passions that interest them the most is very important to their lifestyles, and requires the strongest network, as they navigate fluidly between all their worlds and all their interests.”
Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in New York City, generated nearly $132 billion in 2015 revenues. Verizon operates America’s most reliable wireless network, with 112.6 million retail connections nationwide. The company also provides communications and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers worldwide.
*Visit verizonbienvenido.dja.com for full entry rules and submission requirements.
Verizon’s Online News Center: News releases, feature stories, executive biographies and media contacts are available at Verizon’s online News Center at www.verizonwireless.com/news. News releases are also available through an RSS feed. To subscribe, visit www.verizon.com/about/rss-feeds/.
Media contact:
Jessica Thorpe
908.559.6734
[email protected]
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The Golden Path to Back-to-School
FIRESTONE, Colorado, July 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — With the start of the new school year right around the corner, keeping kids alert in the classroom can be a cinch if they have fun, good-for-you lunches and snacks to eat during their busy day. To help parents start planning for back-to-school, the National Honey Board (NHB) has partnered with Oriana Romero, recipe developer, food stylist, and author of the food and photography blog, www.mommyshomecooking.com, to share scrumptious, child approved and easy-to-make lunch box recipes prepared with a back-to-basic ingredient that parents can feel good about feeding their kids: honey!
As a mother of three, Romero understands firsthand the importance of packing tasty and easy lunch box meals, all made with natural ingredients that parents will enjoy preparing and kids will love eating while away at school. “As a parent, I know that a delicious and wholesome lunch is essential fuel my kids need mid-day while away at school to be alert and ready to learn,” says the Venezuelan-born Romero. “Honey is a fantastic back-to-school ingredient because it complements both sweet and savory lunch options and gives them unbeatable flavor while powering kids up in a natural way that parents can feel good about.”
All of Romero’s lunch box dishes and snacks have a creative touch by incorporating versatile honey as the key natural energizing ingredient, taking these mouthwatering ideas to another level of deliciousness and perfect for young palates.
Exclusively available on mielpura.org, two of Romero’s innovative “Golden Path to Back-to-School” recipes are:
Honey Chia Seed Pudding
Kids will love its flavor and texture! You can also add home-made honey granola.
Makes 4 servings
Ingredients:
2 tablespoons honey
2 cups coconut milk
6 tablespoons chia seeds
½ teaspoon vanilla extract
Fresh berries
Preparation:
Combine the coconut milk, chia seeds, vanilla and honey in a medium bowl. Mix well until the honey has dissolved. Cover and refrigerate for at least 4 hours, but preferable overnight.
Stir well and divide the pudding into individual portions.
Serve with fresh berries. Add granola, if desired.
Honey Wheat Pretzel Rolls
These Honey Wheat Pretzel Rolls will be a fun twist on school lunches. Fill them with cheese, ham, tuna salad, egg salad, etc. Your kids will thank you!
Makes 12 rolls
Ingredients:
3 tablespoons honey
1 1/3 cup warm whole milk (about 110° F)
1 cup warm water (about 110° F)
2 ¼ teaspoons yeast
2 tablespoons butter, melted
2 ½ cups all-purpose flour
2 ½ cups whole wheat flour
1 ½ teaspoons kosher salt
Egg wash or milk for brushing
Sesame seeds (optional)
Pretzel salt or coarse sea salt, for sprinkling (optional)
Preparation:
Combine milk, water, yeast, and honey in the bowl of a stand mixer. Let sit 5 to 10 minutes until mixture is foamy. Add butter and set aside.
Mix flours and salt in a big bowl.
Add slowly the flour mixture to the milk-yeast mixture with mixer running on low (hook attachment) until the dough pulls away from the bottom of the bowl and a dough forms. knead dough on low speed for 3-5 minutes until smooth and pliable.
Place the dough in a lightly greased bowl. Cover and let rise for 2 hours at room temperature.
Dust your work surface with a little flour and turn the risen dough out on top. Divide the dough into 16 pieces. To shape into rolls, roll the dough against the counter until round.
Place the balls on a lightly greased baking sheet, cover, and let rest for 15 minutes.
Preheat oven to 425º F.
Brush each roll generously with whole milk or egg wash, then sprinkle with sesame seeds and pretzel salt, if desired.
Bake 20 minutes until rolls are golden brown and baked through. Remove them from the oven, and transfer to a rack to cool.
Not only is honey a natural and easy ingredient to prepare kids’ favorite lunch box meals, but it’s also a fun opportunity for kids to help their parents in the kitchen. Discover the inspiring possibilities of honey and the “Golden Path to Back-to-School” recipes visiting mielpura.org.
About the National Honey Board
The National Honey Board is an industry-funded agriculture promotion group that works to educate consumers about the benefits and uses for honey and honey products through research, marketing and promotional programs. For more information, visit honey.com
Logan University Creates First Formal U.S. – Cuba Chiropractic and Sports Medicine Partnership
ST. LOUIS and HAVANA, July 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — On the heels of a trip formalizing the arrangement, Logan University President Dr. Clay McDonald has announced an extensive agreement between Cuba’s Institute of Sports Medicine and Logan University to foster collaboration across many aspects of education, research and patient care. The agreement calls for faculty exchange and development, collaborative educational programs and chiropractic care for the Institute’s athletes, staff and ultimately private Cuban citizens.
The initial actions include: the translation of Logan’s online Master of Science in Sports Science and Rehabilitation program into Spanish and incorporating a number of the Institute’s acclaimed clinicians as instructors; Logan’s active participation in the Sports Medicine section of Congress of Sports to be held in Cuba in November of 2017; and exchange opportunities for each organization’s faculty, staff and students beginning in the spring of 2017.
Arrangements are currently being made to host the Director of the Institute of Sports Medicine, Dr. Jorge Pavel Pino Rivera, and other key officials from Cuba on Logan’s campus this fall to explore additional opportunities.
“The prospect of working closely with one of the world’s most highly regarded sports institutes and bringing chiropractic care to Cuba’s elite athletes and ultimately to their public is an incredible opportunity for both of our students and faculty,” said Dr. McDonald.
The Institute of Sports Medicine is the health care provider for elite athletes in Cuba and a subset of The National Institute of Sports, Physical Education and Recreation (INDER). INDER was created in 1961 after the Revolution when Fidel Castro announced an end to professional sports leagues and created a national amateur sports program, which governs all sport and recreation in Cuba. Sport is a core subject of the educational curriculum at all levels and is given equal weight with other educational subjects. Further, while the Institute, like much of Cuba’s health care program, is significantly underfunded and lacking technology, it maintains a strong international reputation for quality of care.
Logan University began conversations with the Institute of Sports Medicine in late 2015, shortly after David Parish, DC, MS, CSCS, DACBSP, ICCSP, Program Director of Logan’s Master of Science in Sports Science and Rehabilitation, and Leonard Ershow, DC, CASBSP, ART, NKT, CKTP, a chiropractor from Princeton, N.J. were invited to speak at Congreso Internacional de Medicina Deportiva in conjunction with the Federation of International Chiropractic Sports.
About Logan University
Logan University is dedicated to maximizing human performance through innovative health education. Since 1935, Logan has remained grounded in chiropractic education—with the flagship Doctor of Chiropractic Degree—and also offers doctorate, masters and bachelor degree completion programs both online and on campus. Logan is located on a sprawling 112-acre campus in Chesterfield, a western suburb of St. Louis. To learn more, visit www.logan.edu.
Patty Arvielo Rallies for Latina Empowerment at NCLR 2016 National Conference
TUSTIN, California, July 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — New American Funding today announces Patty Arvielo’s participation in the National Council of La Raza (NCLR) 2016 National Conference in Orlando, FL this past weekend. Arvielo, President of the California-based mortgage banker, was an event panelist and spoke about the barriers women face, Latinas in particular, when it comes to reaching financial independence.
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“This is about fighting for our passions, and doing it any way we can. Choose a mentor who is in a position you aspire to, learn from them, change the way you think, then go out and be an example yourself,” commented Arvielo.
The panel, “A Force Unleashed: The Rising Economic Power of Latinas”, was attended by over 400 people and moderated by New York Times Best Selling author Nely Galan. Arvielo was joined by Julie Castro-Abrahams and Zixta Martinez, to discuss issues Latinas face when taking control of their financial lives.
Arvielo is an award-winning business woman, nationally recognized for her professional achievements. Starting her own Latino Focus committee at New American Funding in 2013, she hopes to educate both the housing industry and consumers regarding issues faced by Latino Americans in their pursuit of homeownership.
Participation in the NCLR event and her involvement with business leaders, journalists, and entertainers regarding issues affecting the Latino community, are part of Arvielo’s current efforts toward supporting the empowerment of women, minorities, and Latino communities.
About New American Funding
New American Funding is a Fannie Mae, Freddie Mac and Ginnie Mae Direct Seller/Servicer, FHA Direct Endorsement and VA Automatic mortgage lender. The company is licensed in multiple states across the nation, has over 100 branch locations and offers a variety of purchase home loan and refinance loan options, including: Conventional, FHA, Cash Out, Fixed Rate and Adjustable Rate Mortgages, VA, HARP 2.0, Jumbo, and Reverse Mortgages.
RELATED LINKS
http://www.newamericanfunding.com
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https://twitter.com/newamericanteam
Six Tips For Taking The Wheel When It Comes To Shopping For Car Insurance
NEW YORK, July 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — If your last auto insurance bill came with a little sticker shock, it may be time to take advantage of a highly competitive insurance marketplace and do some smart shopping for a new policy, according to the Insurance Information Institute (I.I.I.).
Over the last two years, auto insurance costs have risen on average about 10 percent, according to the I.I.I. Why?
- A better job market: More people working means more people driving—and that means more accidents. Indeed, motor vehicle crash fatalities rose 8 percent from 2014 to 2015 according to the National Safety Council, the largest year-over-year percent increase in 50 years.
- Higher speed limits: Since 2012, 12 states have raised their speed limits to 70 or 80 mph—and as high as 85 mph in the case of Texas. In just one of those states, Ohio, a study found that crashes jumped by 19 percent in the two years following the change.
- More expensive claims and insurance related costs: Quite simply, people are driving more expensive cars. In addition, medical costs, litigation costs and the cost of auto repair work continue to rise faster than prices overall.
“Don’t be one of those statistics,” said Jeanne M. Salvatore, senior vice president and chief communications officer at the I.I.I. “It’s very important to take driving seriously—not only will it keep you and your passengers safer, it can also help keep down the cost of your auto insurance.”
Your insurance premium is based on a variety of factors, including your driving record; how much you use your car; where it is parked and where you live; the type of car you drive; your age and gender; your credit score; and the type and amount of coverage. Understanding these factors can help you get a better deal on your policy.
The I.I.I. offers these tips for finding the best auto insurance policy for your needs and budget:
1. Shop Around
Prices and coverage levels vary from company to company, so it pays to shop around. But don’t shop price alone; look for a financially sound insurance company with a reputation for good customer service.
2. Check Insurance Costs Before Buying A Car
The price of the vehicle, the cost to repair it, its overall safety record and the likelihood of theft can all affect the price of your coverage, so check with your insurance professional before deciding which car to buy.
3. Increase Your Deductible
When you file a claim, the deductible is the amount you pay before your insurance kicks in. With a higher deductible, you can lower your premium significantly–but be sure you have enough money set aside to pay it if you have a claim.
4. Reduce Coverage On Older Cars
If the market value of your car is less than 10 times the auto insurance premium you are paying, purchasing comprehensive and/or collision coverage may not be cost-effective.
5. Maintain Good Credit
Many insurers use credit information to price auto insurance policies, so a solid credit history can lower your premium.
6. Ask About Discounts
Insurance companies offer a wide variety of discounts—here are some you can ask about:
- Antitheft devices
- Multiple policies with the same company
- College students living away from home
- Defensive driving courses
- Drivers ed courses
- Low annual mileage
- Long-time customer
- More than one car
- No accidents in three years
- No moving violations in three years
- Student drivers with good grades
RELATED LINKS
- 8 Questions To Ask Before Buying Auto Insurance
- Auto Insurance Basics—Understanding Your Coverage
- The I’s On Insurance: Auto Coverage
THE I.I.I. IS A NONPROFIT, COMMUNICATIONS ORGANIZATION SUPPORTED BY THE INSURANCE INDUSTRY.
Insurance Information Institute, 110 William Street, New York, NY 10038; (212) 346-5500; www.iii.org
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http://www.linkedin.com/company/insurance-information-institute
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Milk Helps Fuel Team USA and Latinos with the Raise A Glass, Build A Champion Promotion
WASHINGTON, July 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — Team USA athletes know what it takes to build a champion: a lifetime of determination and training, countless competitions, years of fueling their bodies with the right foods and beverages and unwavering support from mom and dad. Now, a new survey1 conducted among more than 1,000 current and retired U.S. Olympians and Paralympians and hopefuls finds nearly all (nine out of 10) grew up drinking milk on their road to the world stage. Now, Milk Life Lo Que Nos Hace Fuertes would like to help fuel the champion in all of us through the Raise A Glass, Build A Champion promotion.
Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7879051-milk-life-raise-a-glass/
Team USA respondents rated a healthy diet higher than their intense training schedule as a key factor to their success. They’re seeking the right mix of nutrients to help them reach their peak training, and that includes protein, like the high-quality, natural protein in milk. In fact, U.S. Olympic Training Centers serve tens of thousands of gallons of milk every year where athletes are training at the highest level.
RAISE A GLASS, BUILD A CHAMPION
Milk isn’t only helping to fuel Team USA this summer, it’s also providing Hispanics in the U.S. with the opportunity to win** prizes just for purchasing white milk. Now through August 28, each milk purchase receipt uploaded to milklifecampeones.com is an opportunity to win** more than 1,000 prizes, including a trip to the U.S. Olympic Training Center in Colorado Springs, a web training session with a Team USA athlete, and co-branded Team USA gear.
MILK BUILDS CHAMPIONS
Milk is a nutrient powerhouse with 9 essential nutrients, including 8 grams of natural protein in each 8 ounce serving. It contains a package of nutrients that’s hard to find in any other single food or beverage. Team USA respondents to the survey recognize that milk is a good source of high-quality protein with simple ingredients, and most still drink it today. Most even say their mom was the one who encouraged their milk drinking habits.
“Many U.S. Olympic athletes have relied on milk to help fuel their journeys to the Olympic Games – from the kitchen table to the training table,” said Julia Kadison, chief executive officer at the Milk Processor Education Program (MilkPEP), the group behind the Milk Life campaign. “To be able to support athletes with a simple, wholesome and naturally nutrient-rich beverage like milk is such a perfect fit.”
The Milk Life®Lo Que Nos Hace Fuertes campaign, showcasing nutrient-rich white milk, announced earlier this year that it will embark on a five-year partnership with the United States Olympic Committee (USOC).
“I’m so honored to be a part of the collaboration between Team USA athletes and Milk,” said Danell Leyva, gymnast and U.S. Olympic medalist. “My mom still tells me to drink milk every day because it is really important for me to get the right mix of nutrients in my diet, including high-quality protein.”
This multi-year deal will be the biggest sponsorship commitment the national Milk Processor Education Program (MilkPEP) has made in its 20-year existence. The first of its kind category partnership will be supported by a 360 campaign that includes TV advertising, the team roster of six athletes across various Olympic sports, unique athlete digital content, consumer and retail promotions and more.
To learn more about the Milk Life Lo Que Nos Hace Fuertes campaign and to watch exclusive behind-the-scenes videos from Danell Leyva, visit fuertesconleche.com. Join the conversation on Facebook, Twitter and on Instagram.
About the Milk Processor Education Program (MilkPEP)
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk companies, who are committed to increasing fluid milk consumption. From America’s farm families to milk companies, the full dairy community helps educate consumers about the powerful nutritional benefits of milk – with 9 essential nutrients, including high-quality protein, in each 8-ounce glass.
About the United States Olympic Committee (USOC)
Founded in 1894 and headquartered in Colorado Springs, Colorado, the United States Olympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. As such, the USOC is responsible for the training, entering and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, while serving as a steward of the Olympic and Paralympic Movements throughout the country. For more information, visit TeamUSA.org.
1KRC Research conducted an online survey among retired, current, and hopeful U.S. Olympic and Paralympic athletes on behalf of MilkPEP between February 23 and March 7, 2016. The U.S. Olympic Committee and its National Governing Bodies distributed e-mail invitations with a link to the survey to its retired, current, and hopeful athletes inviting them to participate. In total, across Olympic and Paralympic sports, 1,113 completed the ten-minute survey (675 Olympians, 93 Paralympians and 345 hopefuls in training).
*9 out of 10 finding based on 675 responses received from survey invitations sent to U.S. Olympians
**NO PURCHASE / PAYMENT NECESSARY. Open to 50 U. S. or D.C legal residents, 18 or older. Enter between 6/13/16 and 8/28/16. Click here for Official Rules, entry method and free entry. Sponsor: The National Fluid Milk Processor Promotion Board. ©2016 America’s Milk Companies®.
UL and ICONTEC Sign Agreement to Promote National Safety Standards for Colombia
NORTHBROOK, Illinois, July 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — Underwriters Laboratories Inc., a global safety science leader and standards developer, and the national standards body of Colombia (ICONTEC) have signed an agreement to promote the use of UL Standards in the ongoing development of national standards in Colombia via formalized consulting, communication and information exchange protocols.
The agreement provides ICONTEC with full access to all UL standards, and encourages the translation, use, and adoption of UL standards within Colombia. In addition, the agreement encourages cooperation and collaboration between UL and ICONTEC on standards development efforts.
“UL is pleased to be working with ICONTEC to continue to advance our global public safety mission by providing UL Standards within Colombia,” said Phil Piqueira, Vice President, UL Standards. “As the national standards body in Colombia, ICONTEC officials reinforce the importance of cooperation on standards development. UL welcomes the opportunity to have a stronger standards presence in this important country.”
Standards Development Leader
Standards are essential to public safety and confidence and improve the quality of products and services in the marketplace. UL leads the research and science needed to understand complex safety issues and develop standards. Further, we bring the right stakeholders together to effectively develop consensus-based standards. We also play a key role in the development and harmonization of national and international standards. As of today, UL has developed more than 1,500 Standards ranging from Standards for Safety to Standards for Sustainability and utilizes the expertise of more than 400 Standards Technical Panels. Visit http://ulstandards.ul.com/ for more information.
About UL
UL is a premier global independent safety science company that has championed progress for more than 120 years. Its nearly 11,000 professionals are guided by the UL mission to promote safe working and living environments for all people. UL uses research and standards to continually advance and meet ever-evolving safety needs. We partner with businesses, manufacturers, trade associations and international regulatory authorities to bring solutions to a more complex global supply chain. For more information about our certification, testing, inspection, advisory and education services, visit http://www.UL.com.
CONTACT: Michelle Press
Corporate Communications
UL LLC
T: (847) 272.8800
Leading Epidemiologist Weighs In On Zika In Puerto Rico To Help Educate Travelers
SAN JUAN, Puerto Rico, July 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — An esteemed epidemiologist says, unless you are pregnant or planning to conceive, you can have a worry-free vacation in Puerto Rico. Echoing Puerto Rico Tourism Company’s (PRTC) ongoing efforts to educate visitors about Zika, Dr. D.A. Henderson, Distinguished Scholar at the UPMC Center for Health Security in Baltimore, Maryland, urges travelers to learn the facts about the Zika virus to overcome fears and hype.
Dr. Henderson, who helped lead the program that eradicated smallpox, encourages travelers to take a common sense approach when evaluating trips to Zika prone areas. “Unless you are pregnant or planning to conceive, there’s no reason to avoid traveling to destinations where Zika may be present. If you use common sense precautions to avoid mosquito bites, like applying insect repellent and wearing protective clothing, any threat of Zika infection can be easily managed. The over-reaction and hype about Zika is not warranted or helpful.”
Dr. Henderson continued, “The healthcare industry and the laboratories have a lot to benefit from a several billion dollar infusion for research and control efforts and I’m not saying that’s a bad thing, and in fact many exposed populations will truly benefit, however it helps us understand the situation and keeps the Zika hype in perspective. I see no evidence to suggest that Puerto Rico is the epicenter of the Zika outbreak nor do I see signs that it will become an epidemic in the U.S.”
“We are working diligently to educate and protect our visitors to Puerto Rico so they can have a worry-free experience,” said PRTC Executive Director Ingrid I. Rivera Rocafort. “By sharing the opinion of medical experts like Dr. Henderson, we are spreading facts not fear about Zika, reassuring visitors they can continue to enjoy our beautiful island, the crown jewel of the Caribbean.”
The PRTC is working closely with Dr. Henderson, the CDC and the local Department of Public Health to ensure visitors are informed about Zika in Puerto Rico. The PRTC and the Puerto Rico Hotel & Tourism Association (PRHTA) are taking every precaution possible to eliminate mosquito breeding grounds at hotels and resorts, and educate visitors about preventing mosquito bites. For more information about the Zika virus in Puerto Rico, visit PuertoRicoNow.SeePuertoRico.com.
About Puerto Rico Tourism Company
The Puerto Rico Tourism Company (PRTC), founded in 1970, is a public corporation responsible for stimulating, promoting and regulating the development of the tourism industry. It markets Puerto Rico as a tourism destination through advertising, public relations and promotional activities; promotes tourism among visitors and local residents; provides visitor orientation and technical assistance to investors; evaluates tourism facilities and establishes standards of quality; and regulates and oversees gaming operations. PRTC has offices and representatives in the U.S. mainland, Canada, Europe and Latin America.
Fuego Enterprises, Inc. Developing Cuba’s First E-Commerce Website
MIAMI, July 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — Fuego Enterprises, Inc. (OTCUS: FUGI), a diversified holdings company focused on business opportunities in Cuba and the United States, is positioning itself to enter what many predict will be the biggest market in the Caribbean: online classified ads and e-commerce in Cuba.
After recently acquiring majority control of U.S.-based website Porlalivre.com, a Craigslist-style marketplace and classified advertising hub for Cuba, Fuego (FUGI) currently is enhancing the platform to become the most trusted site for Cubans to purchase new and used goods as well as services. Already the leading public classified ads portal dedicated to the Cuban market, Porlalivre.com boasts thousands of new ads every day in more than 100 categories and draws hundreds of thousands monthly average visitors.
Created with the mission to “Making your life easier,” Porlalivre.com offers the classified ad categories most wanted in the Cuban market today, including apartments and real estate, handmade products, art pieces, electronics, jobs, travel, repair services, construction, buying and selling cars, clothes, beauty products and many more.
Users currently do not pay anything to buy and sell goods and services via the platform, and conduct their own private negotiations and transactions without Porlalivre participating. However, Porlalivre recently initiated a revenue model in which users can pay for preferred ad placements in search results (similar to google paid search results). Now part of OnCuba, the largest communication platform on Cuba for the US market, it offers a comprehensive crossover advertising solution for companies interested in reaching Cubans in the island and abroad. And soon users in the U.S. and Cuba will be able to purchase artisanal and handmade goods from Cuba. Once online merchant transactions become legal in Cuba, Porlalivre.com plans to gain significant revenues from those online transaction fees, similar to time-tested models like those of Amazon and eBay.
While a few other classified ad platforms exist in Cuba, they have been cobbled together using outdated technology and modes—thus limiting geographic reach, search capabilities and results. Porlalivre’s advanced technology and infrastructure makes it superior in numerous ways, including:
- Geographic location data: Porlalivre offers details on specific location properties, such as province and municipality, and each province has its own subdomain allowing users to view ads only from particular provinces.
- Search capabilities: Currently unparalleled in Cuba, Porlalivre search capabilities deliver results despite the use of synonyms, plural vs singular and spelling mistakes. The results are organized as to such criteria as relevance and publication date.
- Organization categories: More than 100 categories are available to further facilitate the search for what is sought based on the category. Porlalivre technology is flexible and adaptable to easily add additional categories based on user demand.
- Speed and design: Porlalivre offers fast load and image processing that is fully responsive via the internet as well as mobile phones.
“Fuego Enterprises is pleased with the opportunity to have Porlalivre in our business portfolio for Cuba, and we have a great team working in sync on all future developments,” states Ariel Machado, Fuego (FUGI) Vice President and President of Porlalivre, Inc.
“Already the site is very successful and popular among Cubans, despite the connectivity limitations in the island. We believe Porlalivre will pioneer e-commerce in U.S. for original Cuban goods, as well as deliver an exceptional opportunity to Cuban business owners by offering a trusted and secure environment to reach thousands of users across the island and abroad and conduct their services and transactions, once allowed,” adds Machado.
About Fuego Enterprises, Inc. (FUGI)
Founded in 2004, Fuego Enterprises, Inc. is a diversified holdings company focused on business opportunities in Cuba and the United States with operations in Media and Entertainment, Telecommunications, Travel, Real Estate and other industries. Fuego Enterprises also publishes two magazines: OnCuba (www.oncubamagazine.com) and ART OnCuba, the first Cuba-focused monthly and quarterly bilingual magazine publication with national distribution in the U.S. Both magazines are published in hard copies and electronic formats and is distributed in select Barnes & Noble stores throughout the United States. They are also distributed in Cuba and OnCuba the official and exclusive “in-flight” magazine for almost all flights from the U.S. to Cuba.
© 2016 Fuego Enterprises, Inc. All rights reserved.
Media Contacts:
LA Marketing & Communications (www.lafinancialmarketing.com)
Anne Aldrich: +1.312.787.1642
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Mike Felix: +1.917.289.1119
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