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Puerto Rico Hotels Focus On Zika Protection To Provide Guests Worry-Free Vacation

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PRTC and PRHTA have rolled disease prevention and control measures to keep guests safe and worry-free (Photo Credit: InterContinental San Juan)

SAN JUAN, Puerto Rico, May 19, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Puerto Rico Tourism Company (PRTC) has maintained close contact with the U.S. Centers for Disease Control and Prevention (CDC) on the ground in Puerto Rico to communicate Zika facts to the public. Now, PRTC and the Puerto Rico Hotel & Tourism Association (PRHTA) have collaborated to implement precautionary measures in hotels to alleviate Zika concerns of travellers preparing to visit one of the summer’s top getaway destinations.

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PRHTA hotels have rolled-out disease prevention and control measures to keep guests safe and worry-free. In addition to education and awareness programs, other proactive measures include:

  • Spraying, fogging and misting all public areas regularly to control mosquito populations
  • Chlorinating and monitoring swimming pools
  • Maintaining strict and preventive grounds keeping practices
  • Providing hotel welcome kits for all guests at check-in that contain the latest CDC guidelines and information regarding Zika safety including an infographic detailing how to correctly apply bug spray and a brochure highlighting all the specific steps the hotel is taking to protect against Zika
  • Providing Employee Awareness Training through internal communications and bulletins
  • Offering EPA-approved insect repellent for free upon check-in, throughout public spaces and/or in gift shops for purchase.
  • Creating an online microsite—PuertoRicoNow.SeePuertoRico.com—that provides guests and potential visitors with the most up-to-date information regarding Zika in Puerto Rico

“Responsible dissemination of health information is one thing,” said Clarisa Jiménez, president and CEO of the Puerto Rico Hotel and Tourism Association, “but Zika messaging with its editorial embellishment has moved into fear mongering, and we believe that has blown things out of proportion.”

“We have taken all the measures that the CDC has recommended from day one,” Jiménez added. “We have worked diligently with the Puerto Rico Tourism Company to implement this prevention program, and we have thoroughly trained all hotel staff. Through this training, all hotel staff are well-versed on how to knowledgably advise guests concerned about Zika,” she continued. “Our guest’s safety is our top priority.”

Michael Herrmann, general manager of the InterContinental San Juan, echoed Jiménez’s sentiments:

“As a responsible business, we have the duty to inform our guests and clients about our efforts to provide a safe environment for their enjoyment. For us, it is extremely important to let them know that we have implemented specific actions to mitigate and control the spread of the Aedes aegypti mosquito on our property in order to prevent the Zika virus.”

“In addition,” continued Herrmann, “we are echoing the official communications of Meet Puerto Rico and Puerto Rico Tourism Company through our social media channels, in order to let our audience know that Puerto Rico is a safe place to visit.”

For more information about the Zika virus in Puerto Rico, visit PuertoRicoNow.SeePuertoRico.com  

About Puerto Rico Tourism Company
The Puerto Rico Tourism Company (PRTC), founded in 1970, is a public corporation responsible for stimulating, promoting and regulating the development of the tourism industry.  It markets Puerto Rico as a tourism destination through advertising, public relations and promotional activities; promotes tourism among visitors and local residents; provides visitor orientation and technical assistance to investors; evaluates tourism facilities and establishes standards of quality; and regulates and oversees gaming operations.  PRTC has offices and representatives in the U.S. mainland, Canada, Europe and Latin America.

About Puerto Rico Hotel & Tourism Association
The Puerto Rico Hotel and Tourism Association is the organization that represents the private tourism sector in Puerto Rico. Founded in 1950, the Association has over 500 corporate members, among them large, medium, and small hotels; restaurants; Airlines; and other businesses that serve the Puerto Rico tourism industry.

Democratic National Convention Announces Second in Series of Free Workshops for Local Small Businesses

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2016 Democratic National Convention Committee logo

PHILADELPHIA, May 19, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Democratic National Convention, the Greater Philadelphia Hispanic Chamber of Commerce (GPHCC), and the Asian American Chamber of Commerce of Greater Philadelphia (AACCGP) will be co-sponsoring the second in a series of free workshops aimed at helping small businesses increase their online presence. The workshop will take place on Wednesday, May 25th from 2:30-5PM at Concilio, the oldest Philadelphia-based Latino organization. Businesses interested in participating can sign up here.

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Attendees will learn how to use online tools to maximize search engine optimization (SEO) and to ensure that their business can be found on Google Search and Google Maps. They will also build their own website for free with one-on-one guidance from Google technicians. This workshop is part of the Convention’s continued efforts to make a positive, lasting legacy on the Greater Philadelphia region’s diverse business communities.

“We are very pleased to partner with Google to deliver this second free workshop to help diverse businesses increase their online presence in time for the Convention this July,” said DNCC CEO Rev. Leah D. Daughtry. “When delegates arrive, they’ll be searching for services across the city, and we want to be sure that small business owners are prepared to meet that demand and maximize their ability to attract customers. After a successful workshop earlier this year, I am excited to offer this one at Concilio in our continued efforts to give back to Philadelphia in meaningful and positive ways.”

“For businesses, having an online presence is no longer optional, it is necessary. According to recent statistics, 97 percent of consumers use the web to find local goods and services, but only 56 percent of small businesses have websites in Pennsylvania. The Greater Philadelphia Hispanic Chamber of Commerce is excited to partner with Google and the Democratic National Convention for this workshop, which will help increase the visibility of Hispanic businesses. We need to get them online and engaged with technology and establish a web presence in order to ensure they thrive in the increasingly digital marketplace,” said Jennifer Rodríguez, CEO of the Greater Philadelphia Hispanic Chamber of Commerce.

“This free Google Workshop is important for Asian American Businesses in the Greater Philadelphia area to market their products and services online to attract new customers,” said Narasimha B. Shenoy, President & CEO of the Asian American Chamber of Commerce of Greater Philadelphia. “AACCGP thanks the Democratic National Convention and Google for its outreach to provide this service to small and minority businesses, which will have a positive impact long after the Convention is over.”

About the Democratic National Convention:

The 2016 Democratic Convention will be held at the Wells Fargo Center in Philadelphia July 25-28, 2016.  Working in partnership with the Philadelphia Host Committee, the City of Philadelphia and the Commonwealth of Pennsylvania, our goal is to make this the most engaging, innovative and forward looking Convention in history.  The 2016 Democratic National Convention will leverage technology to take the Convention experience well beyond the hall in an effort to engage more Americans than ever before in the event.  With the birthplace of American Democracy as a backdrop, the 2016 convention in Philadelphia will highlight our shared Democratic values and help put the Democratic nominee on a path to victory.

The Democratic Convention is the formal nominating event for the Democratic candidates for President and Vice President.  At the Convention, the Democratic Party also adopts the official Democratic Party platform as well as the rules and procedures governing party activities including the nomination process for presidential candidates in the next election cycle.

The CEO for the 2016 Democratic National Convention is Reverend Leah D. Daughtry. The official website of the 2016 Democratic National Convention is www.demconvention.com.

About the Greater Philadelphia Hispanic Chamber of Commerce:

The Greater Philadelphia Hispanic Chamber of Commerce (GPHCC) is a not-for-profit organization devoted to promoting the advancement and economic growth of Hispanic businesses and professionals in the greater Philadelphia region. It accomplishes this through educational programs, and a broad range of services and special events. The GPHCC proactively serves a diverse membership—consisting of entrepreneurs, Latino businesses, Latino professionals, corporations and government—with the overriding goal of helping these critical constituencies capitalize on the many opportunities their diversity, enhanced by our Latino multicultural mix, offers.

About the Asian American Chamber of Commerce of Greater Philadelphia:

The Asian American Chamber of Commerce (AACCGP) aims to promote and maintain business relationship with Asian and non-Asian businesses. The AACCGP mission is to:

  • Promote and foster business relationship with Asian and Non Asian Businesses
  • Serve as the liaison for corporations seeking business relationship with Asian Community
  • Promote economic growth that benefits Asian Businesses and support business growth  

As an advocate for regional development, the AACCGP is dedicated to supporting and encouraging the continued growth of each of our member companies in conjunction with the community at large. The Chamber strives to influence business-friendly legislation in all levels of government, participate in initiatives to improve education and the community, present professional enrichment programs, and provide our members with cost-efficient ways to run their businesses.     

CONTACT:
Jess Torres, Democratic National Convention, 215-964-3616
David Metter, Greater Philadelphia Hispanic Chamber of Commerce, 215-845-5456
Narasimha B. Shenoy, Asian American Chamber of Commerce of Greater Philadelphia, 610-960-6005

 

Boehringer Ingelheim Launches “Conoce a Don Francisco” Sweepstakes

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Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI) anuncio hoy el lanzamiento del sorteo "Conoce a Don Francisco" que ofrece la oportunidad de conocer al legendario animador Don Francisco, quien durante los ultimos dos anos ha sido el portavoz de la iniciativa "Cuida Tu Don".

RIDGEFIELD, Connecticut, May 19, 2016 /PRNewswire-HISPANIC PR WIRE/ — Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI) announced today that it is launching the “Conoce a Don Francisco” sweepstakes, offering a chance to meet iconic entertainer Mario Kreutzberger (better known as Don Francisco), who for the past two years has been the face of the company’s “Cuida Tu Don” initiative. Aimed at engaging and educating Hispanics with type 2 diabetes, which Don Francisco is affected by, Cuida Tu Don provides resources for treatment options and tips for long-term healthy lifestyle choices.

Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI) announces the launch of the "Conoce a Don Francisco" sweepstakes, offering a chance to meet iconic entertainer Don Francisco, who for the past two years has been the face of the company's "Cuida Tu Don" initiative.

The Conoce a Don Francisco sweepstakes prize includes round-trip airfare for two to Miami, hotel accommodations, and transportation to-and-from a private dinner with Don Francisco. Entries can be submitted by visiting www.ConoceADonFrancisco.com.

“We are proud of our partnership with Don Francisco to engage and educate the millions of Hispanics in the U.S. living with type 2 diabetes Cuida Tu Don has focused on,” said Thomas Seck, M.D., vice president, Clinical Development and Medical Affairs – Metabolism at Boehringer Ingelheim. “Our new sweepstakes offers fans the chance to meet Don Francisco in person, providing another way for him to inspire others to face the challenges that come with living with type 2 diabetes.”

“Type 2 diabetes is part of my life, and I’ve experienced first-hand that by staying informed I can still do everything I love and live life to the fullest,” said Mario Kreutzberger. “I’m excited to have the opportunity to meet the winner face to face.”

In order to join the conversation about the sweepstakes, friends and family can share their stories on social media using #ConoceADonFrancisco. The winner will be chosen by June 16, 2016, and the trip will take place between June 27 and July 1, 2016. 

For official sweepstakes rules, terms and conditions and to enter the Conoce a Don Francisco sweepstakes, please visit www.ConoceADonFrancisco.com. For helpful tips and resources in Spanish about type 2 diabetes, please visit www.CuidaTuDon.com, and always remember to speak to your healthcare provider about any questions or concerns you may have.  

About Diabetes
Approximately 29 million Americans and an estimated 415 million people worldwide have type 1 or type 2 diabetes, and nearly 28 percent of Americans with diabetes—totaling 8 million people—are undiagnosed. In the U.S., approximately 12 percent of those aged 20 and older have diabetes. T2D is the most common type, accounting for an estimated 90 to 95 percent of all diagnosed adult diabetes cases in the U.S. Diabetes is a chronic condition that occurs when the body either does not properly produce, or use, the hormone insulin.

About Boehringer Ingelheim Pharmaceuticals, Inc.
Boehringer Ingelheim Pharmaceuticals, Inc., based in Ridgefield, CT, is the largest U.S. subsidiary of Boehringer Ingelheim Corporation.

Boehringer Ingelheim is one of the world’s 20 leading pharmaceutical companies. Headquartered in Ingelheim, Germany, the company operates globally with 145 affiliates and more than 47,000 employees. Since its founding in 1885, the family-owned company has been committed to researching, developing, manufacturing and marketing novel treatments for human and veterinary medicine.

Boehringer Ingelheim is committed to improving lives and providing valuable services and support to patients and their families.  Our employees create and engage in programs that strengthen our communities. To learn more about how we make more health for more people, visit our Corporate Social Responsibility Report.

In 2015, Boehringer Ingelheim achieved net sales of about $15.8 billion (14.8 billion euros). R&D expenditure corresponds to 20.3 percent of its net sales.

For more information please visit www.us.boehringer-ingelheim.com, or follow us on Twitter @BoehringerUS.  

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Second season of ‘Vis a Vis’ coming to ATRESERIES

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After the escape, the second season of this gripping thriller takes off with a plot set in the purest road movie style showcasing all the requisite characteristics: breakneck pace with relentless plot twists, spiced up with the series’ trademark black humor  

MADRID, May 19, 2016 /PRNewswire-HISPANIC PR WIRE/ — The second season of ‘Vis a Vis’ (‘Locked up’) is coming to ATRESERIES. The network will broadcast the first episode on Wednesday, May 25.  

Photo – http://photos.prnewswire.com/prnh/20160518/369485 

The cast, led by Maggie Civantos and Najwa Nimri, is joined by Mona Martínez in the role of an iron-willed governess, together with Olivia Delcán, Verónika Moral and Elena Seijo, as new prisoners, and Yiyo Alonso, in the role of one of the kidnappers.

In Cruz del Sur prison, which continues to be the main location of this season’s action, the escape of a group of women prisoners including Macarena, forces a major crackdown. New security measures, inspections and stifling discipline become the inmates’ daily fare. On top of this, the prisoners themselves are assigned as “Sentinels” to rat out their fellow inmates, as the warden clamps down on the prison in a reign of terror under the guidance of Sandoval, by far the series’ most twisted character.  

Macarena can’t believe what has happened: she had one foot out the door… but Zulema found her at the worst possible moment, forcing her to miss her date with the judge and get all wrapped up in the escape the Arab woman has been setting up for months.  Yes, Macarena is out of prison, but as a fugitive from justice, and without Zulema ever taking her eye off her. She’s more trapped now than ever.

Acclaimed by critics and the public, ‘Vis a Vis’ won them over with its first season. In addition to receiving an Ondas Award for its female cast, the series has also moved beyond national boundaries: France’s International TV Festival in Luchon gave this production the prize for Best Spanish Fiction.  

The third degree

After each episode is broadcast, Atreseries presents “Vis a Vis: The Third degree,” an innovative format of its own devising based on the series, in which the actors, creators, directors, script writers, TV critics and journalists specializing in the medium bring each episode to life as never before.  

BROADCAST SCHEDULE
8:00 pm /Mexico and Colombia
9:00 pm /Chile and Venezuela
10:00 pm /Argentina

United States
Pacific Time 6:00   pm
Eastern Time 9:00  pm

http://www.atresseries.com/

Wix.com and New York City FC Team Up to Encourage Fans to #StartStunning

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Wix.com and New York City FC Team Up to Encourage Fans to #StartStunning

NEW YORK, May 19, 2016 /PRNewswire-HISPANIC PR WIRE/ — As the first activation of their partnership, leading web development platform Wix.com Ltd. (NASDAQ:WIX) and New York City FC have teamed up to encourage fans to come together and #StartStunning on the day of the Club’s much-anticipated derby match against the Red Bulls at Yankee Stadium on Saturday, May 21. Wix and City Football Group (CFG), majority owner of New York City FC, announced an official global partnership in February.

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During the match, Wix will debut a video that tells the story of the iconic Bronx sports bar Yankee Tavern – a Wix customer and New York City FC pub partner – and the journey to create a stunning digital presence using Wix’s innovative design platform.  The video will urge viewers to take a selfie showing their New York City FC pride, tag it with #StartStunning and share on Twitter. Fans that take part will be able to “Buy One, Get One Free Beer” at Yankee Tavern immediately following the match.

View a sneak peek of the video here: https://youtu.be/eB2shdtrcak

“We are proud to partner with New York City FC to help foster an even greater sense of unity and camaraderie among New Yorkers,” stated Omer Shai, Chief Marketing Officer of Wix.com. “Wix empowers small business owners in New York and across the globe to build, manage and grow their online presence. This partnership is a great way to showcase the power of our design capabilities with the large and growing New York City FC fanbase.”

Jon Patricof, President of New York City FC, continued, “Our fans are a close-knit community whose passion and loyalty extends beyond stadium walls. We are pleased we can enhance our relationship with dedicated pub partners, like Yankee Tavern, and our partners at Wix.com by connecting with our fans in creative and dynamic ways off the pitch.

“At our first local event with Wix on May 21, our fans will be able showcase their love of the game and come together to support local small businesses even after the final whistle.” 

About Wix.com Ltd.

Wix.com (NASDAQ: WIX) is a leading cloud-based web development platform with over 85 million registered users worldwide. Wix was founded on the belief that the Internet should be accessible to everyone to develop, create and contribute. Through free and premium subscriptions, Wix empowers millions of businesses, organizations, professionals and individuals to take their businesses, brands and workflow online. The Wix Editor and highly curated App Market enable users to build and manage a fully integrated and dynamic digital presence. Wix’s headquarters are in Tel Aviv with offices in Be’er Sheva, San Francisco, New York, Miami, Berlin, Vilnius and Dnepropetrovsk.

About New York City FC:

New York City Football Club is an American professional soccer team based in New York City that competes in Major League Soccer. It was announced as the league’s twentieth franchise on May 21, 2013 and is the first and only Major League Soccer Club located within the five boroughs of New York City. Majority owned by City Football Group, which includes Manchester City FC, Melbourne City FC and Yokohama F. Marinos, New York City FC plays its home games at Yankee Stadium, which is also home to minority owner, the New York Yankees. 

New York City FC is embarking on its second ever season in 2016 and has former US National Team captain Claudio Reyna as its Sporting Director and former World Cup winner Patrick Vieira as its coach, in addition to Designated Players: Captain David Villa, Frank Lampard, and Andrea Pirlo.

Media Relations:
Vivian Hernandez
Wix.com
[email protected]
415-517-6539

Nina Korfias  
MSLGROUP
781-684-0770
[email protected]

Amanda Marston
New York City FC
512-565-8755
[email protected]

HungerRush Online Ordering Now Offers Multilingual Options

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Revention logo (PRNewsFoto/Revention)

HOUSTON, May 19, 2016 /PRNewswire-HISPANIC PR WIRE/ — HungerRush, Revention’s online ordering platform, announces the addition of multilingual options for HungerRush consumers. This functionality will allow navigation fields on the HungerRush website to be translated into the end user’s preferred language once selected from a drop down menu. Multilingual functionality release includes the following languages: Spanish, French, German, Portuguese, Vietnamese, and Hindi.

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Ease of use and intuitive navigation are two of the most important features for any online ordering platform, and presenting information to end users in their preferred language is the foundation of these features. Revention recognized that diverse cultural groups utilize HungerRush and felt that this feature is necessary to empower our HungerRush restauranteurs to improve their online ordering experience.

Revention’s expansion into the global market made developing this functionality inevitable. “As the Point of Sale platform was adapted to meet the needs of our customers and end users, our entire suite of products naturally aligns with this initiative,” stated Laura Gaudin, Revention Director of Product Management.

About Revention, Inc. 
Revention is the leading provider of customizable restaurant and entertainment management solutions designed to streamline the way hospitality concepts do business. Revention’s offerings include point-of-sale solutions, HungerRush™ integrated online ordering, and R-Enterprise multi-unit management. Revention is a customer driven point of sale solution provider that offers superior products and service. For additional information, go to www.revention.com

10 Coolest New Cars Under $18,000 Of 2016 Named By KBB.com

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Kelley Blue Book Logo.

IRVINE, California, May 19, 2016 /PRNewswire-HISPANIC PR WIRE/ — Proving that cool and affordable really can continue to coexist, the experts at Kelley Blue Book www.kbb.com, the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry, have named their annual list of the 10 Coolest Cars Under $18,000. The Mazda3 is No. 1 once again for 2016, marking its third straight year in a row of capturing the top spot and notably being featured on KBB.com’s annual affordable “cool cars” list every year of the vehicle’s 13-year existence.

Experience the interactive Multimedia News Release here: : http://www.multivu.com/players/English/7816551-kelley-blue-book-10-coolest-cars-2016/

Two longstanding criteria — fun-to-drive and fun-to-own — are critical among the deciding factors of what the editors freely admit is a very subjective “cool factor,” the over-arching number-one criterion for a vehicle to place on this list.  Each vehicle is available for purchase starting at $18,000 or less, using Kelley Blue Book’s exclusive Fair Market Range as the yardstick.  Kelley Blue Book® Fair Market Range is part of KBB.com’s Price Advisor tool, and shows the range of what consumers can reasonably expect to pay this week in their area for a new vehicle when purchasing from a dealer.  Factors such as current market conditions, vehicle availability, local demand, and seasonal buying trends all help determine a vehicle’s Fair Market Range and Fair Purchase Price.

“Cool sure has come a long way. Our annual Coolest New Cars Under $18,000 is one of Kelley Blue Book’s longest-running lists, and it’s incredible to see all of the amazing tech features and amenities you can get on an affordable car these days compared to a decade ago,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book.  “In our eyes, the combination of cool and affordable doesn’t get better than the Mazda3, which has been on the list every year since it debuted and snagged the top spot for three years running.  Gorgeous and sporty outside as well as inside, the Mazda3 backs it all up with fun-focused driving dynamics with praiseworthy fuel efficiency.”

KBB.com’s 10 Coolest New Cars Under $18,000 of 2016

Rank

2016 Model-Year Vehicle

1

Mazda3

2

Honda Civic

3

Jeep Renegade

4

Volkswagen Golf

5

Kia Soul

6

Hyundai Veloster

7

Fiat 500

8

Honda Fit

9

Ford Fiesta

10

Chevrolet Sonic

To see KBB.com’s full editorial commentary for the 10 Coolest Cars Under $18,000 of 2016, including notable tech and style features, pricing information, vehicle photography and more, please visit http://www.kbb.com/car-reviews-and-news/top-10/coolest-cars-under-18000-2016/.

To discuss this topic, or any other automotive-related information, with a Kelley Blue Book analyst on-camera via the company’s on-site studio, please contact a member of the Public Relations team to book an interview.

For more information and news from Kelley Blue Book’s KBB.com, visit www.kbb.com/media/, follow us on Twitter at www.twitter.com/kelleybluebook (or @kelleybluebook), like our page on Facebook at www.facebook.com/kbb, and get updates on Google+ at https://plus.google.com/+kbb.

About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry.  Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Fair Purchase Price, which reports what others are paying for new and used cars this week.  The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies.  Kelley Blue Book’s KBB.com ranked highest in its category for brand equity by the 2015 Harris Poll EquiTrend® study and has been named Online Auto Shopping Brand of the Year for four consecutive years.  Kelley Blue Book Co., Inc. is a Cox Automotive™ brand.

About Cox Automotive
Cox Automotive Inc. is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, software, financial, wholesale and e-commerce solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. Committed to open choice and dedicated to strong partnerships, the Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, Xtime® and a host of other brands. The global company has nearly 30,000 team members in more than 200 locations and is partner to more than 40,000 auto dealers, as well as most major automobile manufacturers, while engaging U.S. consumer car buyers with the most recognized media brands in the industry. Cox Automotive is a subsidiary of Cox Enterprises Inc., an Atlanta-based company with revenues of $18 billion and approximately 55,000 employees. Cox Enterprises’ other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive, visit www.coxautoinc.com.

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Wash Me, Please

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BETHESDA, Maryland, May 16, 2016 /PRNewswire-HISPANIC PR WIRE/ — It’s definitely time to clean your car if someone writes “wash me” on your vehicle. Even if your car hasn’t reached that point, a good cleaning of the inside and outside prevents the buildup of damaging chemicals and dirt, reduces the potential for rust from road salt and helps ensure proper visibility needed for safe driving, according to the non-profit Car Care Council.

To get started, remove any clutter from inside the car, including items that have accumulated in the trunk that can add extra weight and reduce fuel efficiency. The next step is to thoroughly clean and vacuum the interior and wash the windows.

When washing the outside, include the tires, wheels, underside and fenders to eliminate any road salt or grime. Wheels and tires should be cleaned with a mitt other than the one used to wash the body. This will avoid contaminating the vehicle’s paint with debris from the wheels and tires.

The vehicle should be washed in the shade and with a product sold specifically for cars. The council recommends washing one section at a time, thoroughly rinsing away the soap as you go. Work your way down toward the front, sides and rear of the vehicle. Clean the fenders and bumpers last since they will have the most dirt and grime that can contaminate the wash mitt.

The car should get a final rinse by removing the spray nozzle from the hose and letting the water cascade down the surfaces of the vehicle. To avoid water spots, dry the vehicle with a chamois or other product made for drying.

The last step is to wax the car according to the manufacturer’s instructions for application. Waxing should be done out of direct sunlight and every six months. It goes a long way toward protecting the vehicle’s finish and makes subsequent washes easier.

If you identified any stone chips, rust or other problem spots while washing your vehicle, the council suggests having these taken care of immediately to prevent further damage.

The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For a free copy of the council’s 80-page Car Care Guide or for more information, visit www.carcare.org.