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Avocados From Mexico Tackles The Big Game From Space With Scott Baio, A Bunch Of Aliens And A Rubik’s Cube

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Avocados From Mexico (AFM) takes an epic dip into a major American moment this season with their first-ever appearance in the 89th Annual Macy's Thanksgiving Day Parade(R) in New York City.

DALLAS, Feb. 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — Avocados From Mexico (AFM), the number-one selling avocado brand in the U.S., is back for the Big Game serving football fans an out-of-this-world experience during the first break of game day action on February 7, 2016 on CBS.1  

After a successful debut in 2015, AFM is taking viewers through a hilarious, spaced out experience. Stationed on an interplanetary museum, the spot opens with a tall, orange alien tour guide leading a bunch of his comrades – of all shapes, sizes and tentacles – through an exhibit about Earth. The tour highlights what the aliens have determined are the most unique Earthly possessions that would amaze beings far and wide. These possessions, determined by the aliens themselves, showcase a number of pop-culture treasure troves, including the always in-season Avocados From Mexico.

“We are excited to build on last year’s momentum and continue to integrate Avocados From Mexico into America’s favorite pop-culture moments in fun, creative ways beyond the kitchen,” said Alvaro Luque, president of Avocados From Mexico. “This year, we really enjoyed pushing creative boundaries for the fresh produce category and going head to head with some of the biggest brands in the world. Our ultimate goal is to drive home the importance of origin, and year-round accessibility of this delicious, authentic Mexican fruit.”

On the heels of multiple major pop-culture integrations from the 89th Annual Macy’s Thanksgiving Day Parade® to a partnership with Sesame Street to promote Health and Wellness, AFM continues its track to join America’s conversations in the game day creative.  Throughout the spot, the alien guide points enthusiastically to a range of pop-culture phenomena’s from a Rubik’s cube to a mannequin wearing the infamous blue or gold dress that drove the internet crazy. Also featured is actor Scott Baio who was obviously kidnapped and anxious to get to Earth.

AFM virtually announced their plan to send avocados to space for the whole universe to enjoy on January 25th.  The journey has been tracked on AvosInSpace.com for fans to follow each step of the way and engage on social media using #AvosInSpace. Once in space things tend to take a turn off course, and AFM’s mission was no exception. The brand ultimately called fans to help locate the missing spaceship in exchange for a chance to win a trip to Mexico along with a range of other dynamic prizes. 

Last year, AFM made history as the first fresh produce brand to advertise during the Big Game with the light-hearted and humorous “First Draft Ever” spot. It featured former NFL stars Doug Flutie and Jerry Rice, who announced Mexico’s choice of the avocado during a pre-historic, football-styled “draft” of plants and animals.

Avocados From Mexico is committed to giving consumers a nutritious way to enjoy game-time, and anytime snacking. This year’s ad continues the trend toward ‘good for you’ choices advertised in a big way, and AFM is thrilled to be a part of that important shift. According to the Hass Avocado Board, fresh avocado consumption leading up to the Big Game is expected to reach a record 278 million avocados – a 13 percent increase over last year. That’s heavier than 8,000 times the weight of a San Francisco cable car, enough to cover the entire length of the Golden Gate Bridge over 300 times at one foot high, and enough to fill a football field end zone to end zone over 53 feet high – 8 feet over the goal posts.2

Following a successful 2015 debut, AFM teamed back up with Austin-based advertising agency GSD&M for creative strategy and production of the Big Game multi-dimensional campaign. Havas Media will again handle the buying and execution of the Big Game spot, along with supporting CBS properties to surround its debut. The digital and social execution is being managed by Dallas based Richards Lerma.

To learn more about these and other marketing and promotional activities, visit the Avocados From Mexico Facebook page, www.facebook.com/AvocadosFromMexico, or website, www.AvocadosFromMexico.com.

About Avocados From Mexico
Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX.

I http://money.cnn.com/2015/02/02/media/super-bowl-ratings/
2http://www.prnewswire.com/news-releases/avocados-are-set-to-be-big-game-food-mvp-with-a-record-270-million-expected-to-be-consumed-300199492.html

Avocados From Mexico (AFM) takes an epic dip into a major American moment this season with their first-ever appearance in the 89th Annual Macy's Thanksgiving Day Parade(R) in New York City.

Video – http://youtu.be/1ndPEQCoSzk
Logo – http://photos.prnewswire.com/prnh/20151119/289473LOGO

Extraordinary Flavors Heat up National Chocolate Lovers’ Month

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Choco-Cinnamon Popsicle Hot Chocolate

SAN CLEMENTE, California, Feb. 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — As a known leader in food trends, Californians have embraced the return to natural, farm-to-table foods and artisan techniques, which has now extended to craft chocolate. To celebrate Chocolate Lovers’ Month and explore the possibilities behind everyone’s favorite sweet, the California Milk Processor Board (CMPB), creator of the iconic got milk? campaign, has teamed up with award-winning chocolatier Amara Barroeta to create exciting new hot chocolate recipes inspired by chocolate’s history and the craft chocolate trend. Ranging from a spicy “Mexican Choco-Latte” with dry chile pasilla to a savory “Popcorn-Crowned Orange Hot Chocolate,” these drinks are the perfect way to celebrate National Chocolate Lovers’ Month while cozying up during the cold weather season.

Choco-Cinnamon Popsicle Hot Chocolate

“Hot chocolate is just one of many ways to enjoy milk, and the possible variations and flavors are endless,” says Steve James, CMPB Executive Director.

This warming, filling and satisfying drink has never gone out of style, and milk has always been the go-to base for the perfect cup. Milk has the ability to tone down spices, balance sweetness and harmoniously bring together ingredients to achieve extraordinary flavors. A quality hot chocolate requires pure and natural ingredients – from the cacao bean to the base. “I always use milk for my hot chocolates because it gives them the richness and creaminess I’m looking for,” states Amara Barroeta, owner of Pasadena-based Amara Chocolate & Coffee.

As the craft chocolate movement continues to grow in the U.S., California’s talented chocolatiers, like Barroeta, are leading the trend. With her passion for quality, Barroeta only uses single origin chocolate for her flavorful creations. Single origin chocolate is made from one variety of cacao harvested in one region, much like varietal (or single grape) wine. And this Valentine’s Day, you may want to put the wine glasses away because according to a Cornell study1, a cup of hot cocoa offers twice as many cancer-fighting antioxidants as a glass of red wine.

An early chocolate drink consisted of just chocolate as the base, and it wasn’t until the late 17th century2 that milk was incorporated. The addition of milk helped tone down pure chocolate’s bitter and spicy flavors, resulting in a more palatable drink. “While developing these hot chocolates, I took inspiration from chocolate’s beginnings and revisited some of the original ingredients. I’m really excited about the results, especially because each drink is so different, yet all have the perfect silky texture and flavor you can only get by using milk,” adds Barroeta. Amara’s experience and travel has awarded her the ability to combine flavors from all over the world and bring them together in each one of her delectable creations.

For all of Amara’s hot chocolate recipes, created exclusively for got milk?, visit: www.gotmilk.com and follow got milk? via social media on Facebook/ Twitter @gotmilk and Instagram @officialgotmilk.

About the CMPB
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of got milk? is over 90% nationally and it is considered one of the most important and successful campaigns in history. Got milk? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB’s Spanish-language campaign began in 1994 using the tagline “Familia, Amor y Leche” (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, in order to better align the English and Spanish language work. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

Photo – http://photos.prnewswire.com/prnh/20160129/327565 

The Clear Reality of Alikay Naturals Bentonite Me Baby

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FORT MEYERS, Florida, Jan. 29, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Food and Drug Administration (FDA) released a consumer alert today about Alikay Naturals Bentonite Me Baby product. We would like to clarify some key facts in the investigation. The initial consumer report that was filed with the FDA was subsequently closed due to the consumer alleged falsification of facts and statements.  On January 25, 2016, we received information that the Florida District of the FDA wanted to conduct a separate investigation.  The FDA conducted its investigation based on the presumption of categorizing the Bentonite Me Baby as a food or drug product for consumption. Although, Alikay Naturals advertises the product for topical use for hair and skin, the FDA test results that were provided to Alikay Naturals were compared to candy and food products. The FDA report released stated that “FDA has not confirmed any cases of lead poisoning associated with the product.” Alikay Naturals is an all-natural luxury hair, skin, bath and body product line specifically advertised for topical use.

Bentonite Clay is a natural clay that is a detoxifier used on the skin, hair and body. There are several sources that educate consumers on how to use and the benefits of bentonite clay. Bentonite Me Baby has been available on the Alikay Naturals website since 2010 and was recently released online and in major retail stores.  Our label specifies that it is not recommended that the Bentonite Me Baby be mixed with a metal spoon or metal utensils. Rochelle Graham is the CEO of Black Onyx World, LLC as well as beauty and lifestyle vlogger known as BlackOnyx77. Alikay Naturals and BlackOnyx77 do not recommend nor have promoted the use of Bentonite Me Baby on children. There have not been any videos, posts, or statements demonstrating or suggesting the ingestion of Bentonite Me Baby from Alikay Naturals or BlackOnyx77. Alikay Naturals has not received any reports or complaints regarding Bentonite Me Baby in association with elevated levels of lead prior to the release of the report released by the FDA.

“Although, our previous label stated the benefits of hair, skin and internal use of bentonite, we never provided the recommendations or recipes for internal consumption. The label did provide recommendations for the use on hair and skin. In addition, our label advised that the consumer consulted a physician if they chose to do it internally. Our Bentonite Me Baby is not marketed as a food or consumption product. We do not support the use of this product on children. I have a genuinely transparent relationship with all of my consumers, many who have been around before the release of Bentonite Me Baby. There are thousands who have used our product on a consistent basis without any problems. I will be releasing a video statement to give specific details surrounding the FDA’s investigations and findings,” said Rochelle Graham.

The FDA currently regulates coloring and labeling in cosmetics. There is currently no set standard in the cosmetic industry to measure the amount of what they consider as harmful lead. The FDA has performed several tests and studies on other cosmetics that potentially have lead in them. One report is on the levels of lead found in lipstick. In a study published in 2011 entitled, “Lipstick and Lead: Questions & Answers,” it states Lipstick, as a product intended for topical use with limited absorption, is ingested only in very small quantities….It is not scientifically valid to equate the risk to consumers presented by lead levels in candy, a product intended for ingestion, with that associated with lead levels in lipstick, a product intended for topical use and ingested in much smaller quantities than candy-(FDA.GOV)

We are compassionate and aware of the serious effects from the consumption of lead, this is why we do not recommend the consumption of topical use products. We highly accentuate the education of all of our products continuously to ensure the maximum benefits.  Our brand stands firm by the quality and validity of our products. We are conducting our own investigation including getting the Bentonite Me Baby tested in an independent laboratory.

About Alikay Naturals:
Alikay Naturals natural skin and hair care line created in 2009 by Rochelle Graham-Campbell as a result of her astounding success on providing beauty and hair care tips on YouTube. Alikay Naturals is currently available in select major retail stores in the United States as well as many independent retailers across the globe. You can also purchase or get additional information about Alikay Naturals products online at www.alikaynaturals.com.

Sensis Wins Marketing Agreement from Centers for Disease Control and Prevention

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Robyn Loube, director of business development, to run Sensis’ Atlanta office.

ATLANTA, Feb. 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — Sensis, a cross-cultural marketing agency focused on driving behavior change, was awarded a new multiple award blanket purchase agreement for health marketing and communication support services by the Centers for Disease Control and Prevention.

The BPA, awarded through the CDC’s Office of the Associate Director for Communication, includes a five year base period and five, 12-month option periods.  Sensis – one of 16 agencies awarded the agreement – now has the opportunity to support the CDC on numerous marketing programs.

“This BPA covers the gamut of health communications initiatives coming out of the CDC,” said Robyn Loube, director of business development at Sensis. “The CDC’s focus is driving behavior change that leads to better health outcomes. This aligns perfectly with our agency focus on leveraging culture to create experiences that change behavior.”

Sensis has worked with the CDC for several years, and this new agreement allows the agency to build on its successful work in support of the CDC.

Loube will manage the contract from the Sensis office in Atlanta, which she will be leading. “When I started at Sensis in 2011, I was in our D.C. office.  It was a small shop with just three of us,” Loube said. “Now we have almost 30 staffers there and clients across industries.  We want to emulate what we did in D.C. here in Atlanta.”

Sensis’ core services include advertising, earned media and digital experience development. In re-launching the Atlanta office, the agency can now provide its full range of services near the headquarters of the CDC and other clients in the Southeast.

“With the growth of the Hispanic market in Atlanta, 16.5% since 2000, the city is not only a hotbed for cross-culturalism, it is a hub for the rapidly diversifying Southeastern U.S.,” Loube said.  Sensis views the Southeast as rapidly emerging multicultural markets that will benefit from the agency’s unique cross-cultural marketing approach.

About Sensis
Sensis is an integrated cross-cultural advertising agency. The agency’s unique integrated model – fueled by ethnic insights – combines a cross-cultural approach to the general market with core digital capabilities.   Sensis has expanded its offerings to include a variety of new practices, including SensisHealth, SensisChallenges and SensisCMO.  Agency clients include the FDA, Union Bank, UCLA Extension, CalOptima, United Healthcare, WorldRemit, Germania Insurance, OC Fair and the George Washington University. For more information, visit SensisAgency.com.

Contact:
Felischa Marye, Sensis
(213) 341-0171 x750 (office)
[email protected]

 

Redd’s Launches “Limited Pick” Series, A Line Of Refreshing New Beers

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Three New Beers in 2016, Each Available While Supplies Last

CHICAGO, Feb. 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — Redd’s unveiled the new “Limited Pick”, a series of special release ales each available for a limited time. The 2016 special releases will feature three exciting ales over the course of the year: Redd’s Cranberry Ale, Redd’s Blueberry Ale and Redd’s Ginger Apple Ale.

Photo – http://photos.prnewswire.com/prnh/20160129/327571

Logo – http://photos.prnewswire.com/prnh/20140812/135317

Like the original Apple Ale, the Limited Pick flavors are five percent alcohol by volume, each adding a unique twist to the signature crisp apple taste Redd’s is known for:

  • Redd’s Cranberry Ale delivers a slightly sweet, tart cranberry taste, balanced with crisp apple notes and a refreshing smooth finish.
  • Redd’s Blueberry Ale boasts a delicately balanced apple and blueberry aroma, while offering a taste that hits with ripe blueberry tones and a satisfying apple finish.
  • Redd’s Ginger Apple Ale delivers the fresh taste of ginger with hints of Redd’s crisp apple, providing just the right amount of spiciness and sweetness.

Redd’s Cranberry Ale—a beer fans have been begging Redd’s to bring back since its first appearance in 2014—will kick off the release of the series in February, followed by Redd’s Blueberry Ale in April, and rounding out the year with Ginger Apple Ale in September. All beers will be available for a limited time only while supplies last.

“Our fans asked for new, refreshing flavors, and we’re ready to deliver with our Limited Pick series,” said Lisa Rudman, Redd’s Family of Brands marketing manager. “This year will be extremely exciting as fans will have the option to try new flavors in addition to the three year-round flavors. And, we want everyone to stay tuned for 2017 because we have more exciting beers coming for the Limited Pick series.”

Redd’s Limited Pick flavors will be available nationwide at most grocery and convenience stores in 6-pack 12 oz. bottles and 16-ounce cans and in the Variety Pack. For more information visit ReddsAppleAle.com, Facebook.com/ReddsAppleAle and follow @ReddsAppleAle on Twitter.

About MillerCoors
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White Belgian-Style wheat ale from modern craft pioneer Blue Moon Brewing Company, which celebrates its 20th Anniversary this year. Tenth and Blake also operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also offers pioneering new brands such as the Redd’s Apple and Redd’s Wicked Apple franchises and Smith & Forge Hard Cider. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

First 2017 Acura NSX Scores Record Auction Price of $1.2 Million at Barrett-Jackson

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First 2017 Acura NSX Scores Record Auction Price of $1.2 Million at Barrett-Jackson

SCOTTSDALE, Arizona, Jan. 30, 2016 /PRNewswire-HISPANIC PR WIRE/ — At the auctioneer’s final call, the next-generation 2017 Acura NSX supercar tonight smashed the record for a vehicle auction at Barrett-Jackson for the highest-selling designated vehicle identification number (VIN) 001 with the final hammer price set at $1.2 million. Winning bidder Rick Hendrick, owner of Hendrick Motorsports and founder of Hendrick Automotive Group, has earned the right to custom order the first production model of Acura’s highly anticipated NSX, which comes to market this spring. All proceeds of the auction will go to the Pediatric Brain Tumor Foundation, based in North Carolina, and Camp Southern Ground in Georgia, the passion project of Grammy® Award-winning music artist Zac Brown.

First 2017 Acura NSX Scores Record Auction Price of $1.2 Million at Barrett-Jackson

“It was amazing to witness such generosity of spirit and passion for the new NSX,” said Jon Ikeda, vice president and general manager of Acura. “Mr. Hendrick will have the great satisfaction of owning and driving the very first next-generation NSX, and making a difference in the lives of thousands of children.”  

Customer ordering for the 2017 NSX will begin on Feb. 25 at authorized NSX retailers, in concert with the launch of the Acura NSX on-line vehicle configurator on Acura.com.

About the Acura NSX
Created to bring a new experience to the supercar segment, the next-generation Acura NSX challenges conventional beliefs about supercars, with cutting-edge and world-first technologies. Much as the first generation NSX did a quarter century ago, the 2017 NSX breaks the mold through a first-of-its-kind Sport Hybrid Super Handling All-Wheel Drive power unit, a multi-material body structure, advanced aerodynamics and a cockpit that supports performance driving on every level without sacrificing comfort. The 2017 Acura NSX is the only supercar designed, developed and manufactured in the U.S. with production exclusively at the Performance Manufacturing Center in Marysville, Ohio with domestic and globally sourced parts.

About Acura
Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance through advanced product design and innovative technologies like Acura Super Handling All-Wheel Drive (SH-AWD) and Precision All-Wheel Steer (P-AWS). On March 27, 2016, Acura will celebrate the 30th anniversary of its launch as the first luxury nameplate from a Japanese automaker.

The Acura lineup features five distinctive models – the RLX luxury flagship sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, and the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV. This spring, Acura will launch its next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance.

About Barrett-Jackson
Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World’s Greatest Collector Car Auctions®, is the leader in collector car auctions and automotive lifestyle events. The company produces auctions in Scottsdale, Arizona; Palm Beach, Florida; at Mohegan Sun in Connecticut, and Las Vegas, Nevada. With broadcast partners, Velocity and Discovery Channel, Barrett-Jackson will feature live television coverage in 2016, including broadcasts in over 100 countries internationally. Barrett-Jackson also endorses a one-of-a-kind collector car insurance for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit http://www.barrett-jackson.com, or call 480-421-6694.

About Pediatric Brain Tumor Foundation
The Pediatric Brain Tumor Foundation is the leading nonprofit funder of research into one of the deadliest forms of childhood cancer. Our programs also include free educational resources, college scholarships for brain tumor survivors, emergency financial aid and mission-focused events such as Ride for Kids and the Starry Night 8.5K. Brain tumors are the leading cause of solid tumor cancer death in children between the ages of 0-19. More than 28,000 young people in the United States are living with the diagnosis of a brain tumor, and nearly 13 new cases are identified each day. To help us cure the kids, call 800-253-6530 or go to www.curethekids.org.

About Camp Southern Ground
Nestled on over 400 acres in the farmlands of Georgia, Camp Southern Ground is the passion project of GRAMMY-Award winning artist Zac Brown. Inspired by Brown’s personal experience as a camp counselor, this state-of-the-art facility will serve children, ages 7-17, from all backgrounds, races and religions. There will be a special focus on young people with neurobehavioral challenges, at risk populations and children from military families. For more information, please visit http://www.campsouthernground.org/.

For More Information
Consumer information is available at http://www.acura.com. To join the Acura community on Facebook, visit http://www.facebook.com/acura. Additional media information including pricing, features and high-resolution photography is available at acuranews.com/channels/acura-automobiles.

Acura Logo

Photo – http://photos.prnewswire.com/prnh/20160129/327651 
Logo – http://photos.prnewswire.com/prnh/20100923/ACURALOGO

First 2017 Acura NSX Scores Record Auction Price of $1.2 Million at Barrett-Jackson

0
First 2017 Acura NSX Scores Record Auction Price of $1.2 Million at Barrett-Jackson

SCOTTSDALE, Arizona, Jan. 30, 2016 /PRNewswire-HISPANIC PR WIRE/ — At the auctioneer’s final call, the next-generation 2017 Acura NSX supercar tonight smashed the record for a vehicle auction at Barrett-Jackson for the highest-selling designated vehicle identification number (VIN) 001 with the final hammer price set at $1.2 million. Winning bidder Rick Hendrick, owner of Hendrick Motorsports and founder of Hendrick Automotive Group, has earned the right to custom order the first production model of Acura’s highly anticipated NSX, which comes to market this spring. All proceeds of the auction will go to the Pediatric Brain Tumor Foundation, based in North Carolina, and Camp Southern Ground in Georgia, the passion project of Grammy® Award-winning music artist Zac Brown.

First 2017 Acura NSX Scores Record Auction Price of $1.2 Million at Barrett-Jackson

“It was amazing to witness such generosity of spirit and passion for the new NSX,” said Jon Ikeda, vice president and general manager of Acura. “Mr. Hendrick will have the great satisfaction of owning and driving the very first next-generation NSX, and making a difference in the lives of thousands of children.”  

Customer ordering for the 2017 NSX will begin on Feb. 25 at authorized NSX retailers, in concert with the launch of the Acura NSX on-line vehicle configurator on Acura.com.

About the Acura NSX
Created to bring a new experience to the supercar segment, the next-generation Acura NSX challenges conventional beliefs about supercars, with cutting-edge and world-first technologies. Much as the first generation NSX did a quarter century ago, the 2017 NSX breaks the mold through a first-of-its-kind Sport Hybrid Super Handling All-Wheel Drive power unit, a multi-material body structure, advanced aerodynamics and a cockpit that supports performance driving on every level without sacrificing comfort. The 2017 Acura NSX is the only supercar designed, developed and manufactured in the U.S. with production exclusively at the Performance Manufacturing Center in Marysville, Ohio with domestic and globally sourced parts.

About Acura
Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance through advanced product design and innovative technologies like Acura Super Handling All-Wheel Drive (SH-AWD) and Precision All-Wheel Steer (P-AWS). On March 27, 2016, Acura will celebrate the 30th anniversary of its launch as the first luxury nameplate from a Japanese automaker.

The Acura lineup features five distinctive models – the RLX luxury flagship sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, and the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV. This spring, Acura will launch its next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance.

About Barrett-Jackson
Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World’s Greatest Collector Car Auctions®, is the leader in collector car auctions and automotive lifestyle events. The company produces auctions in Scottsdale, Arizona; Palm Beach, Florida; at Mohegan Sun in Connecticut, and Las Vegas, Nevada. With broadcast partners, Velocity and Discovery Channel, Barrett-Jackson will feature live television coverage in 2016, including broadcasts in over 100 countries internationally. Barrett-Jackson also endorses a one-of-a-kind collector car insurance for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit http://www.barrett-jackson.com, or call 480-421-6694.

About Pediatric Brain Tumor Foundation
The Pediatric Brain Tumor Foundation is the leading nonprofit funder of research into one of the deadliest forms of childhood cancer. Our programs also include free educational resources, college scholarships for brain tumor survivors, emergency financial aid and mission-focused events such as Ride for Kids and the Starry Night 8.5K. Brain tumors are the leading cause of solid tumor cancer death in children between the ages of 0-19. More than 28,000 young people in the United States are living with the diagnosis of a brain tumor, and nearly 13 new cases are identified each day. To help us cure the kids, call 800-253-6530 or go to www.curethekids.org.

About Camp Southern Ground
Nestled on over 400 acres in the farmlands of Georgia, Camp Southern Ground is the passion project of GRAMMY-Award winning artist Zac Brown. Inspired by Brown’s personal experience as a camp counselor, this state-of-the-art facility will serve children, ages 7-17, from all backgrounds, races and religions. There will be a special focus on young people with neurobehavioral challenges, at risk populations and children from military families. For more information, please visit http://www.campsouthernground.org/.

For More Information
Consumer information is available at http://www.acura.com. To join the Acura community on Facebook, visit http://www.facebook.com/acura. Additional media information including pricing, features and high-resolution photography is available at acuranews.com/channels/acura-automobiles.

Acura Logo

Photo – http://photos.prnewswire.com/prnh/20160129/327651 
Logo – http://photos.prnewswire.com/prnh/20100923/ACURALOGO

Independent Baylor University Study Showcases Economic Impact of Allergan on Waco and Central Texas Economies

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— Operations generated economic impact of $263 million in the Waco area and $406 million in the Central Texas economy in 2015 —

— Allergan’s economic impact on the Central Texas economy projected at $450 million in 2016 —

— Allergan’s Waco operations employment increased 28% and labor force earnings increased 39% from 2010 to 2015 —

WACO, Texas, Jan. 29, 2016 /PRNewswire-HISPANIC PR WIRE/ — A new, independent study from the Baylor University Center for Business & Economic Research found that Allergan’s Waco operations generated a combined economic impact on Waco area income of $263 million and an aggregate impact on total spending of $406 million in the Central Texas economy in 2015. The economic impact was a direct result of the Company’s strong employment and labor force earnings at its Waco facility, with employment increasing 28% and its labor force earnings increasing 39% in the period between 2010 and 2015.

Logo – http://photos.prnewswire.com/prnh/20150612/222796LOGO

The study, titled “The Economic Impact of Allergan on the Central Texas Economy,” was conducted and developed by Tom Kelly, Ph.D., Baylor’s Center for Business & Economic Research in Baylor University’s Hankamer School of Business.

“As a partner in the Waco and Central Texas communities for 27 years, we are very proud of the significant impact Allergan has had on the local and regional economies here.  Our 750 colleagues in Waco have played an important role in bringing important medicines to patients in 110 countries,” said Brent Saunders, President and CEO of Allergan. “Our rich history and impact in Waco and Central Texas has not been achieved alone. It has been made possible by the strong mix of highly skilled and talented people, access to and collaboration with respected health care professionals and medical institutions like Baylor University and the unwavering support of local, state and federal elected officials and trade associations that make Waco and Texas a great business partner for companies like Allergan.”

Additional findings from the Baylor study included:

  • Allergan has provided strong job security, with half of its Waco employees having more than five years of company service and a quarter of employees with more than ten years.
  • Waco operations in 2015 continued at full employment (24/7), providing strong momentum to fully utilize a previously announced capital investment in 2016 that will be in excess of $50 million. This investment, in its final phases, will further increase the size of Allergan’s state-of-the-art pharmaceutical development and production facilities and add new sterile production lines, while adding $1.55 million to wage income received by local construction workers.
  • Since 2010 Allergan has demonstrated its importance as a corporate citizen in Waco by contributing more than $713,000 to local nonprofit organizations. Allergan is also projected to pay $3.84 million in local property taxes in 2016.
  • For 2016, the total economic impact of Allergan capital investment plus operations on the Central Texas economy is projected to be $450.3 million.

“The findings of this study clearly showcases how valuable Allergan has been to our community and economy, and is a testament to the importance of attracting strong, growing companies who require highly skilled work forces to the Waco and Central Texas area,” said Tom Kelly, Ph.D., Baylor Center for Business & Economic Research.

“Allergan has been a very strong partner to the Waco business community throughout its 27 year history, and the findings of this study underscore the impact of that partnership,” said Tate Christensen, Chairman of the Greater Waco Chamber of Commerce. “We applaud their important work in developing important medicines for patients and healthcare professionals, and look forward to continuing to strengthen our relationship and supporting their impact on the Waco economy in the years ahead.”

“I am proud and honored that Allergan has chosen to call Waco home for more than 25 years, creating hundreds of jobs for highly skilled Texas workers,” said Bryan Daniel, Economic Development and Tourism Division Director – Office of Governor Greg Abbott. “I am confident that Texas’ extraordinary business climate will continue to attract healthcare industry leaders like Allergan to the Lone Star State.”

The full study is available via the following link: http://www.allergan.com/Actavis/media/Allergan-PDF-Documents/PDF-Documents/Allergan-Baylor-University-Study-Jan-2016.pdf

About Allergan’s Waco, TX Operations

Allergan employs more than 750 highly skilled workers at its 400,000 square-foot facility located on a 69-acre campus in Waco’s Texas Central Park. The facility currently produces a number of eye-care and dermatological products, including Restasis® (Cyclosporine Ophthalmic Emulsion) 0.05%,a treatment that helps increase the eyes’ natural ability to produce tears, which may be reduced by inflammation due to Chronic Dry Eye, and Latisse® (bimatoprost ophthalmic solution) 0.03% an FDA-approved treatment to grow eyelashes for people with inadequate or not enough lashes. Allergan opened its Waco facility in 1989, and in 2016, the Company began a substantial expansion of the facility to add a new testing laboratory and additional production capacity to meet the growing demand for its products around the world.

About Allergan

Allergan plc (NYSE: AGN), headquartered in Dublin, Ireland, is a unique, global pharmaceutical company and a leader in a new industry model—Growth Pharma.  Allergan is focused on developing, manufacturing, and commercializing innovative branded pharmaceuticals, high-quality generic and over-the-counter medicines, and biologic products for patients around the world.

Allergan markets a portfolio of best-in-class products that provide valuable treatments for the central nervous system, eye care, medical aesthetics, gastroenterology, women’s health, urology, cardiovascular and anti-infective therapeutic categories, and operates the world’s third-largest global generics business, providing patients around the globe with increased access to affordable, high-quality medicines. Allergan is an industry leader in research and development, with one of the broadest development pipelines in the pharmaceutical industry and a leading position in the submission of generic product applications globally.

With commercial operations in approximately 100 countries, Allergan is committed to working with physicians, health care providers, and patients to deliver innovative and meaningful treatments that help people around the world live longer, healthier lives.

For more information, visit Allergan’s website at www.allergan.com.

About Baylor University

Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 16,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.

About Hankamer School of Business
Baylor University’s Hankamer School of Business provides a rigorous academic experience, consisting of classroom and hands-on learning, guided by Christian commitment and a global perspective. Recognized nationally for several programs, including Entrepreneurship and Accounting, the school offers 24 undergraduate and 13 graduate areas of study. Visit www.baylor.edu/business and follow on Twitter at www.twitter.com/Baylor_Business.

Forward-Looking Statement

Statements contained in this press release that refer to future events or other non-historical facts are forward-looking statements that reflect Allergan’s current perspective of existing trends and information as of the date of this release. Except as expressly required by law, Allergan disclaims any intent or obligation to update these forward-looking statements. Actual results may differ materially from Allergan’s current expectations depending upon a number of factors affecting Allergan’s business. These factors include, among others, the difficulty of predicting the timing or outcome of FDA approvals or actions, if any; the impact of competitive products and pricing; market acceptance of and continued demand for Allergan’s products; difficulties or delays in manufacturing; and other risks and uncertainties detailed in Allergan’s periodic public filings with the Securities and Exchange Commission, including but not limited to Allergan’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2015 (such periodic public filings having been filed under the “Actavis plc” name). Except as expressly required by law, Allergan disclaims any intent or obligation to update these forward-looking statements.

CONTACTS:
Media:
Mark Marmur
(862) 261-7558