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NESTLÉ® PURE LIFE® Kicks off The Ripple Effect Movement to Encourage Healthy Hydration Habits Among Kids

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NESTLÉ® PURE LIFE® Kicks off The Ripple Effect Movement to Encourage Healthy Hydration Habits Among Kids

Together with After-School All-Stars and Partnership for a Healthier America’s Drink Up initiative, NESTLE® PURE LIFE® is encouraging families to reach for water to help establish good habits today for a healthier lifestyle tomorrow


STAMFORD, Conn., Sept. 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — The makers of NESTLÉ® PURE LIFE® Purified Water, the #1 bottled water brand in the U.S. by volume, is excited to announce a new campaign dedicated to encouraging children to drink more water. A recent study from the Harvard T.H. Chan School of Public Health found that a little more than half of all children and adolescents weren’t getting enough hydration. Although excessive dehydration, which is rare, is associated with serious health problems, even mild dehydration can cause issues, including headaches, irritability, poorer physical performance, and reduced cognitive functioning.[1]

Logo – http://photos.prnewswire.com/prnh/20150915/266942LOGO

The people who bring you NESTLÉ PURE LIFE believe that establishing patterns of healthy hydration and other healthy habits early on in childhood can have wide ranging benefits, and moms agree. A recent survey conducted for NESTLÉ PURE LIFE found that 97% of moms believe that one healthy choice leads to making other healthy choices – the brand calls this The Ripple Effect. [2] Choosing water is an easy choice to make.

To help jumpstart The Ripple Effect movement, the brand has partnered with After-School All-Stars, a leading national provider of comprehensive after-school programs. NESTLÉ PURE LIFE has committed to provide nearly one million 8-ounce servings of NESTLÉ® PURE LIFE® Purified Water to kids this school year through After-School All-Stars afterschool programs.[3]

“Our mission has always been to help children succeed in school and in life, and healthy lifestyle choices are a key part of that” says Ben Paul, President & CEO of After-School All-Stars. “We are thrilled to encourage healthy hydration habits by partnering with NESTLÉ PURE LIFE, and thankful that they’ve been able to provide our kids with water and refillable bottles to keep them hydrated – from the classroom to the after school activities that they pursue – in an environmentally responsible manner.”  

The NESTLÉ PURE LIFE survey also found that 33% of moms say that getting their kids to drink water is a more common struggle than encouraging their kids to get enough exercise or eating their breakfast.[2] “Keeping kids hydrated isn’t always easy especially with hectic schedules and the daily grind of maintaining a healthy lifestyle,” says Robin Plotkin, RD, LD. “Although it can be a struggle, the importance of encouraging those healthy habits early on can have meaningful results that serve as building blocks for a healthy lifestyle. ” The survey also found that kids who drink 4 or more glasses of water a day frequently exhibit healthy habits  like getting their own water when thirsty, eating fruits and vegetables at meal times without reminders and requesting healthy food and beverage options for school lunch.[2]

In addition to the water provided to After-School All-Stars, NESTLÉ PURE LIFE is providing moms and kids with resources that encourage healthy hydration. “As part of our work with the Partnership for a Healthier America’s Drink Up Initiative, NESTLÉ PURE LIFE has been committed to helping kids drink more water as part of their efforts to help establish healthy habits with children early on,” says Helene Lee, Senior Brand Manager at Nestlé Waters North America. “Through The Ripple Effect, we’re giving moms the support they need to help their kids make healthier choices – ones that will benefit them throughout their lives. With the help of After-School All-Stars we’re empowering moms and kids to make healthy hydration a part of their everyday routine.”  

“Our mission is to encourage everyone to drink more water, and we’re thrilled to see our partners at NESTLÉ PURE LIFE helping to aid those efforts through their work on The Ripple Effect program,” says Bonnie McLaughlin, PHA’s director of Drink Up.

To become a part of The Ripple Effect, people can visit www.PureLifeRippleEffect.com and share their tips for healthy hydration using #pureliferippleeffect.

About Nestlé Pure Life
The number one U.S. bottled water brand (by volume) according to Beverage Marketing Corporation, the NESTLÉ® PURE LIFE® brand is committed to helping families make calorie-free beverage choices.  NESTLÉ PURE LIFE Purified Water goes through a multi-step filtration process and is enhanced with a unique blend of minerals for a pleasant, refreshing taste.  NESTLÉ PURE LIFE Exotics™, an unsweetened sparkling water with flavorful exotic fruit essences, is another healthy hydration option.  NESTLÉ PURE LIFE is a brand of the leading bottled water company, Nestle Waters North America Inc.

About Nestlé Waters North America
With 38 years of experience providing healthy hydration in the bottled water segment, Nestlé Waters North America is the nation’s leading bottled water company. The company produces six regional natural spring water brands in the U.S., distributes three international bottled water brands, and sells its national brands resource® and Nestle® Pure Life®.  Completing its beverage portfolio are ready-to-drink iced teas, including Nestea® Iced Tea. The company’s dedication to quality products, bringing shared value to communities and its commitment to environmental stewardship, especially in the areas of water use, energy and packaging, has led Nestlé Waters North America to be the third largest non-alcoholic beverage company by volume in the U.S.

About After-School All-Stars
Founded in 1992, After-School All-Stars (ASAS) is a leading national provider of year-round, school-based, comprehensive afterschool programs. The organization’s mission is to keep children safe and help them succeed in school and in life. Every school day, students in low-income communities have access to free programs that offer academic support, enrichment opportunities, and health and fitness activities. Nearly 75,000 children from 16 U.S. regions benefit: ASAS serves Atlanta, Chicago, Cleveland, Columbus, Hawaii, Las Vegas, Los Angeles, Newark, New York, North Texas, Orlando, Philadelphia, San Antonio, South Florida, Tampa, and Washington, D.C. For more information, visit www.as-as.org

About The Partnership for a Healthier America
The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation’s most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.

[1] “Prevalence of Inadequate Hydration among US Children and Disparities by Gender and Race/Ethnicity: National Health and Nutrition Examination Survey, 2009-2012,” Erica L. Kenney, Michael W. Long, Angie L. Cradock, Steven L. Gortmaker, American Journal of Public Health, online June 11, 2015, doi:10.2105/AJPH.2015.302572.

[2] The Nestle Pure Life “The Ripple Effect” Survey was conducted by KRC Research via an online survey of 1,077 moms of kids ages 6-12 overall, including 254 Hispanic moms of kids ages 6-12. 1,077 kids ages 6-12 from the same household were also surveyed, including 254 Hispanic kids ages 6-12. This research was conducted between June 5-19, 2015.

[3] At over 20 participating schools in select markets across the country

 


#Socialmedia Opportunity In Latino Business Market: @MILAResearch Reveals 54% Of Latino Businesses Need To Adopt Social Media

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#Socialmedia Opportunity In Latino Business Market: @MILAResearch Reveals 54% Of Latino Businesses Need To Adopt Social Media


Significant opportunities for digital service companies to meet needs in emergent Latino business market


www.milaranda.com


@MILAResearch


NEW YORK, Sept. 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — New research from MILA Research and Advisory (MILA), a market research company focused on the Latino business market, reveals:

  • market characteristics of digital Latino businesses (e.g., language use, Hispanic population in ZIP, market focus, industry sector, and U.S. region),
  • digital services they use across market characteristics (e.g., social media, domain registrar, online video, and e-commerce services), and
  • market opportunities for digital service providers to serve the Latino market.

The rapid growth of Latino businesses is well documented by public and private organizations, such as the Ewing Marion Kauffmann Foundation (@KauffmanFDN), the U.S. Small Business Administration (@SBAgov), and the Minority Business Development Agency (@USMBDA).  Understanding the digital capabilities of these businesses and identifying opportunities in the Latino business market is critical for digital companies, and for the growth of Latino businesses. 

Dr. Jennifer M. Cordero, founder and CEO of MILA (@MILAResearch), explains: “Social media, domain registrar, online video, and e-commerce companies want to serve the Latino business market.  Leaders in these companies need market intelligence about the digital services Latino businesses use to better serve this growing market.”

@MILAResearch identifies opportunities for #socialmedia, #domainregistration, #onlinevideo, and #ecommerce companies in the Latino market.  There are also significant opportunities for #digitalmedia and #latinomarketing agencies developing #digitalstrategy solutions for the Latino market.

@MILAResearch finds that only 46% of #digitallatino businesses use #socialmedia to connect with customers and to market and sell online.  @Facebook is the leading social media service among Latino businesses.  Less than a third of Latino businesses use @Twitter, @LinkedIn, @GooglePlus, or @Yelp to market and sell online. 

MILA also reveals competition among domain registrars. #Domainregistration companies play a critical role in helping Latino businesses develop digital strategies by offering digital product bundles. @GoDaddy and @Webdotcom lead the competition across market characteristics. Other domain registrars, such as @enom and @tucows, also have a share of the #digitallatino #business market.

Learn more about @MILAResearch at www.milaranda.com/products.

About MILA:  MILA provides market intelligence and advisory services to clients developing Latino business market strategies.  MILA (www.milaranda.com) conducts rigorous market research about the Latino business market and leverages research findings to identify opportunities and to develop strategies for clients.


National Study Illuminates the Role Supportive Relationships Play in Young People’s Decisions to Stay in, Leave and Return to School

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National Study Illuminates the Role Supportive Relationships Play in Young People’s Decisions to Stay in, Leave and Return to School

America’s Promise Alliance CEO: “Relationship Poverty” a Key Issue for Too Many Non-Graduates

Study Shows Young People Who Leave School Experienced Nearly Twice as Many Adverse Life Experiences as Young People Who Graduated on Time


WASHINGTON, Sept. 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — While the nation’s graduation rate has reached a record high of 81.4 percent, nearly half a million young people will leave high school this year without graduating. A new report released today by America’s Promise Alliance offers new insights – from the perspectives of young people themselves – into how support from adults and peers can help to close the remaining gap between those who graduate from high school on time and those who don’t.

Logo – http://photos.prnewswire.com/prnh/20150812/257970LOGO

Don’t Quit on Me: What Young People Who Left School Say About the Power of Relationships is the second major study conducted by researchers at the Center for Promise, the research institute of America’s Promise, housed at Boston University’s School of Education.

As with last year’s report, Don’t Call Them Dropouts, the researchers surveyed nearly 3,000 18-to-25 year-olds across the country and conducted in-depth individual and group interviews in eight cities with more than 120 young people.

“We found that relationships are powerful vehicles for growth, particularly for young people living in challenging conditions,” said John Gomperts, president & CEO of America’s Promise. “And yet, too many young people don’t have enough access to relationships with stable, caring adults who can help them get what they need to stay on track toward graduation. Relationship poverty is not a lack of love or family, but a lack of access to additional sources of support that can lead to a more promising future.”

“Don’t Call Them Dropouts helped us understand the life circumstances of young people who leave high school without graduating,” said Alma Powell, chair of America’s Promise. “Don’t Quit on Me zeroes in on the crucial role relationships have on helping young people stay on track. That’s welcome news for all of us who are dedicated to making the promise of America real for every child.”

The new report, funded by Target, is part of the GradNation campaign to reach the national goal of a 90 percent on time graduation rate by 2020 and increase postsecondary enrollment and completion.

“Target is proud to support this deeper look into how we can help young people re-engage and keep them on the path to high school graduation so they’re ready for college or some form of post-secondary education, a career and a healthy life,” said Laysha Ward, chief corporate social responsibility officer and executive vice president at Target. “An interrupted education doesn’t have to be the end of the learning journey. We can and must help young people navigate the chaos in their lives and connect them to more supportive relationships.”

Photo – http://photos.prnewswire.com/prnh/20150914/266972

Findings. “We know a great deal from previous research on youth development that relationships are instrumental in helping young people stay in school,” said Jonathan Zaff, PhD, executive director of the Center for Promise, “but we need to know more about how, when and why these relationships matter and what it takes to make the right support available at the right time for young people who are not graduating on time. That’s what we set out to learn.”

Among young people in our sample, key findings include:

  • Too many young people are facing too many hurdles with too little help.

    • Young people who leave school without graduating often face many challenges and have lower levels of support. This lack of support is a kind of relationship poverty.
    • Top seven adverse life experiences that are significant predictors of leaving school: being suspended or expelled, becoming a parent, having friends who leave school without graduating, dealing with a major mental health issue, not feeling academically prepared for school, being homeless, and moving homes.
    • Being suspended or expelled more than doubles the odds that a young person will leave school before graduating.
    • Young people who left school without graduating experienced twice as many adverse life experiences as youth who graduated on time.
    • More than half of those who left school without graduating experienced five or more adverse life experiences between the ages of 14 and 18.
  • Relationships matter but their importance varies by type, source and intensity of support.

    • Each of the four types of social support – emotional, informational, appraisal, and instrumental – play a specific role in a young person’s development. Emotional (love and caring) and instrumental (actions like providing a bus pass, a meal, a ride, or babysitting) support from parents and adults in school, however, are most likely to increase the number of students graduating without interruption.
    • Overall support from adults in school reduces the likelihood of young people leaving school by 25 percent. Instrumental support from adults outside of school reduces the likelihood of young people leaving school by 17 percent.
    • Social support enables young people to direct their strengths toward educational goals. Young people with high self-control and high support are 15 percentage points more likely to graduate without interruption than those with high self-control and low support (73.8% vs. 58.4%).
  • Support buffers adversity – up to a point.

    • For young people with two to four adverse life experiences, support from parents, adults in school and peers can help reduce the probability of leaving school.
    • Young people reporting five or more adverse life experiences hit an adversity cliff and social support alone does little to increase graduation rates. Relationships still matter, but they must include efforts to resolve trauma, health problems, and social and economic barriers.
  • Young people need an anchor and a web of support.

    • One anchoring relationship with a stable and trustworthy caring adult (not a family member) is often necessary, but not sufficient to help young people thrive.
    • An anchor can be a gateway to illuminating an existing web of supportive relationships that can provide additional information and resources.
    • The web of support is a collection of individuals within and outside of the family that provide a young person with varying levels and types of support.

Recommendations. The report includes recommendations for how individuals, schools and communities can help more students stay on track toward graduation. Recommendations include: be a mentor, tutor or coach; develop systems in schools for intervening at or before the point of departure that makes it harder for young people to leave in the first place and easier to return; eradicate zero-tolerance discipline policies in schools; and engage health care professionals as allies in boosting graduation rates in communities.

“This report is a reminder that young people who are struggling to stay in school want and need our help and that we all have a role to play in creating the conditions for all young people to thrive,” Gomperts said. “You don’t have to be a hero to be supportive. Everyone should ask: What can I do to help a young person? And then do it.”  

Video – http://youtu.be/vpFG6mNAkAc

About the report’s name. The title Don’t Quit on Me echoes the many young people who expressed gratitude, in interviews conducted for the study, to those who didn’t give up on them. It also represents a call to action for caring adults.

Full report and graphics. To read the full report, view videos and download graphics visit: www.gradnation.org/dontquit.  

Share on Twitter. NEW REPORT: Download Don’t Quit on Me & learn what #youth say about the power of relationships. #NotDropouts http://bit.ly/DontQuitOnMe

The Center for Promise is the research institute for America’s Promise Alliance, housed at Boston University’s School of Education and dedicated to understanding what young people need to thrive and how to create the conditions of success for all young people.  http://www.americaspromise.org/program/center-promise @Center4Promise

America’s Promise Alliance leads more than 400 organizations, communities and individuals dedicated to making the promise of America real for every child. As its signature effort, the GradNation campaign mobilizes Americans to increase the on-time high school graduation rate to 90 percent by 2020 and prepare young people for postsecondary enrollment and the 21st century workforce. www.americaspromise.org @AmericasPromise

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
John S. Gomperts
ProfNet – http://www.profnetconnect.com/johng 
Jonathan F. Zaff
ProfNet – http://www.profnetconnect.com/jonz 

CONTACT: Daria Hall, [email protected], 202-657-0621

 


Latin Songwriters Hall Of Fame to Induct Emilio Estefan, Myriam Hernandez, Gustavo Santaolalla, Alvaro Torres, Diego Torres and Hector Ochoa Cardenas at the LA MUSA AWARDS. Presented by WorldArts

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LATIN SONGWRITERS HALL OF FAME 2015





Latin Songwriters Hall Of Fame to Induct Emilio Estefan, Myriam Hernandez, Gustavo Santaolalla, Alvaro Torres, Diego Torres and Hector Ochoa Cardenas at the LA MUSA AWARDS. Presented by WorldArts

The non-profit organization recognizes six of the most influential Latin songwriters and composers of all time. The ceremony and show include live performances by Cafe Tacuba, Beto Cuevas, Alejandra Guzman, Diego Torres, Fonseca and Myriam Hernandez. The event will be open, for the first time, to the public through ticket purchase.


MIAMI BEACH, Fla., Sept. 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — Musical giants Emilio Estefan, Myriam Hernandez, Gustavo Santaolalla, Alvaro Torres, Hector Ochoa Cardenas,  and Diego Torres will become the latest Latin Songwriters Hall Of Fame inductees at the 3rd annual star-studded LA MUSA AWARDS to be held at The Fillmore Miami Beach Jackie Gleason Theater on Thursday October 15th, 2015.  Hosted by Carlos Ponce. 

Quincy Jones, Rita Moreno, Gloria Estefan, Dionne Warwick, Paul Williams, Alejandra Guzman, Beto Cuevas, Omar Alfanno, Lena Burke, Beatriz Luengo, Fantine, Yotuel, Cristian de la Fuente as well as exciting new artists Isabela Moner and Anthony De La Torre will be on stage at this year’s Latin Songwriters Hall Of Fame 2015 LA MUSA AWARDS Induction Ceremony Directed by Richard Jay-Alexander and Conducted by Maestro Eduardo Marturet of the Miami Symphony Orchestra.

Latin Songwriters Hall Of Fame 2015 Inductees: 

Hector Ochoa Cardenas (Colombia) * Emilio Estefan (Cuba)

Myriam Hernandez (Chile) * Gustavo Santaolalla (Argentina)

Alvaro Torres (El Salvador) * Diego Torres (Argentina)

The gala will recognize these legendary music creators and their unforgettable songs written in Spanish and Portuguese as well as feature moving tributes and musical performances by some of the industry’s most important talents. Additional special honorees and presenters will be announced in the upcoming weeks.

Limited number of VIP Premier La Musa Black Carpet Reception tickets (pre-show open bar, hors d’oeuvres and priority seating) are still available through LSHOF official site: http://www.latinsonghall.com

General admission tickets can be purchased through Live Nation: http://livemu.sc/1fEVsL8

About Latin Songwriters Hall Of Fame:

The Latin Songwriters Hall of Fame is a 501c3 non-profit organization established in 2012 by renowned songwriter/producers Desmond Child and Rudy Pérez whose mission is to educate, honor and celebrate the lives and music of the world’s greatest Latin Songwriters and composers and inspire new generations of music creators.

About WorldArts.com:

WorldArts is the premiere global resource for artists to connect directly with fans, brands, and industry professionals.  We offer artists live performance opportunities and an e-commerce platform to sell and license their music so they can monetize their career.  Our crowdfunding platform allows fans to share in this journey by helping artists tour and continue producing their music.  Fans are also rewarded with exclusive offers and can share content so they can be a part of finding the ‘next big thing’.  Our mission is to bring the music world under one roof and make it a better place for everyone.  At WorldArts, it’s all about the music.

NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/en/multimedia/  


MoneyGram Foundation Rebuilds Primary School with Ninos en Alegria

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MoneyGram Foundation Rebuilds Primary School with Ninos en Alegria 

A grant from the MoneyGram Foundation will help rebuild a school destroyed by local flooding


DALLAS, Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — MoneyGram (NASDAQ: MGI), a global provider of innovative money transfer services, celebrated the reopening of the Cuilahuac School with Ninos en Alegria which was made possible by a grant from the MoneyGram Foundation. The grant, awarded by the foundation earlier this year, provided funding to help rebuild a primary school in Coyuca de Benitez, Mexico that was previously damaged by local flooding.

Photo – http://photos.prnewswire.com/prnh/20150915/266878

“The MoneyGram Foundation is excited to continue working with Ninos en Alegria and rebuild a school for a community in need,” said Robert Burford, MoneyGram’s senior regional director for Mexico. “The foundation works to ensure all children have access to education, and without the help of MoneyGram and the United Way, these children would not have a sufficient school building to go to everyday. We hope this new school will inspire minds and improve lives for years to come.”

This is the second grant by the MoneyGram Foundation to Ninos en Alegria, an organization that aims to improve the educational conditions of children in marginalized areas of Guerrero, Mexico. The United Way co-sponsored the Cuilahuac School, which will serve over 150 children in the community of El Conchero in the Municipality of Coyuca de Benitez. The Cuilahuac School is the tenth school in 9 years built in the area by Ninos en Alegria, offering more than 11,000 children the opportunity to develop their full educational and social potential.  

The MoneyGram Foundation is focused on improving the access and quality of children’s education around the world, and has previously funded school construction and teacher training with Ninos en Alegria. 

To learn more about the MoneyGram Foundation and the projects it supports, please visit moneygramfoundation.org.

#moneygramfoundation

About MoneyGram Foundation

MoneyGram established the MoneyGram Foundation in 2012 to help children around the world gain access to educational facilities and learning resources. Its mission is firmly rooted in the belief that education is at the heart of better economic opportunities, healthier families and individual freedom and empowerment. The MoneyGram Foundation is focused on inspiring minds and improving lives and grants funds to deserving organizations with this mission in mind. To learn more, please visit moneygramfoundation.org or connect with us on Facebook.

About MoneyGram International, Inc.

MoneyGram is a global provider of innovative money transfer and payment services and is recognized worldwide as a financial connection to friends and family. Whether online, or through a mobile device, at a kiosk or in a local store, we connect consumers any way that is convenient for them. We also provide bill payment services, issue money orders and process official checks in select markets. More information about MoneyGram International, Inc. is available at moneygram.com.


“Light it Blue” Calls on Mayors Across Nation to Support Prostate Cancer Awareness Month

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“Light it Blue” Calls on Mayors Across Nation to Support Prostate Cancer Awareness Month

Blue Cure Leads the Charge to Add Visibility to Prostate Cancer Awareness Month


HOUSTON, Sept. 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — This September, buildings across the nation are lit blue to support Prostate Cancer Awareness Month. By increasing the visibility of the “Light it Blue” campaign, Blue Cure Foundation is working to start conversations early on with young men on prevention through healthy lifestyle choices, and honor the 2.9 million American survivors.

Photo – http://photos.prnewswire.com/prnh/20150915/266858

Blue Cure respectfully calls on the mayors of America’s major cities to light a city landmark blue for an evening in the remainder of the month, including New York‘s Mayor Bill de Blasio; Los Angeles‘ Mayor Eric Garcetti; Chicago’s Mayor Rahm Emanuel; Philadelphia’s Mayor Michael Nutter; Phoenix’s Mayor Greg Stanton; San Antonio’s Mayor Ivy R. Taylor; San Diego Mayor Kevin Faulconer; Dallas’ Mayor Mike Rawlings; and San Jose, CA’s Mayor Sam Liccardo.

Blue Cure founder Gabe Canales (diagnosed with prostate cancer at 35) says, “This simple act can have a powerful ripple effect throughout communities across our nation. One in seven American men will be diagnosed with prostate cancer in his lifetime. We have an awesome opportunity to reach out to our brothers, sons, grandfathers, dads, husbands and friends this month,” says Canales.

Look for #Lightitblue buildings this month – in Houston, TX at City Hall, University of St. Thomas and Baylor College of Medicine; in Boston, MA at the Dana-Farber Cancer Institute; in Raleigh, NC at the Wells Fargo Duke Energy Center; in Seattle, WA at the Seattle Cancer Care Alliance complex (including Fred Hutchinson Cancer Research Center, Seattle Children’s Hospital and UW Medicine); in Goodyear, AZ at the Cancer Treatment Centers of America – Western Regional Medical Center and in Mineola, NY at the Long Island Cancer Center at Winthrop University Hospital.

For more information on the #LightitBlue campaign, or to nominate a local landmark or hospital to light blue, supporters can visit www.lightitblue.org, or sign a petition to light the White House blue for an evening in support of Prostate Cancer Awareness Month (http://chn.ge/1eDsb3d).

About Blue Cure Foundation
Blue Cure’s mission is to prevent prostate cancer and improve outcomes for those with cancer by funding and advocating for cancer research in integrative and preventive medicine, by educating men and youth about dietary and lifestyle habits which can greatly reduce their risk of cancer. www.bluecure.org


Kmart® Reveals Fab 15 Toys List, Creates First-Ever Kid Toy Advisory Board

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Kmart® Reveals Fab 15 Toys List, Creates First-Ever Kid Toy Advisory Board

Industry-leading No Money Down Layaway program facilitates planning, shopping for hottest toys


HOFFMAN ESTATES, Illinois, Sept. 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — Kmart today revealed its Fab 15 list of the hottest toys for the 2015 holiday season and announced its first-ever Kid Toy Advisory Board – a select group of kids of Kmart associates who will serve as toy experts and holiday toy consultants.

Photo – http://photos.prnewswire.com/prnh/20150914/266465-INFO

Kmart’s annual Fab 15 toy list includes ridiculously awesome toys and games for kids of all ages and stages. The list, which comprises Kmart-exclusive toys and hot brands like Disney’s Frozen, Star Wars, LEGO®, Barbie™ and NERF,® is carefully curated based on industry trends, input from parents and kids, and more than 50 years of experience in knowing what toys kids love to play with and find under their Christmas trees.

The Kmart Fab 15 list of hot holiday toys includes:

Ages 1-2

Ages 3-5

Ages 6-8

Ages 9+

The new Kmart Kid Toy Advisory Board will tap into toy playing insights that only a kid can provide.

“Our annual Fab 15 list makes gift-giving super-easy, and this year with No Money Down Layaway through November 29, our members can put those hot toys away and pick them up in time for Christmas,” said Simha Kumar, president, children’s entertainment at Kmart.

Holiday Shopping with No Money Down Layaway at Kmart
Now through Nov. 29, Kmart shoppers can place in-demand items across dozens of categories on layaway including toys, home products, apparel and electronics, with no down payment for in-store contracts and only one penny down for online contracts.* Shop Your Way members earn points on layaway purchases, and membership is easy and free. Gift-givers can stay organized by opting to receive payment reminder alerts via text. In addition, members also get $10 off a layaway purchase of $50 in apparel, jewelry and footwear.** For more information on No Money Down Layaway, visit Kmart.com/Layaway.

“One of the best parts of my job is being able to share with my readers and followers the hottest toys kids will want and the deals that parents will love,” said Melissa Garcia, ConsumerQueen.com founder and mom. “Kmart’s Fab 15 list includes hit licensed products and Kmart exclusives.” Garcia is also a personal shopper for Kmart, providing toy recommendations this holiday season to members who sign up with her for free on ShopYourWay.com.

Win All Fab 15 Toys with Shop Your Way***
Shop Your Way members can enter for a chance to win all of the Kmart Fab 15 toys at ShopYourWay.com/FAB15SWEEPS. Members will receive additional entries by entering the code FAB15TOYS upon entering the sweeps and will receive an automatic entry by purchasing a Fab 15 toy. Members and customers can shop for any of the items on the Fab 15 list at local Kmart stores nationwide or online anytime at Kmart.com/fab15.

In addition to the Fab 15, Kmart has hundreds of exclusive toys from brands and characters kids know and love. Kmart has updated its toys website at Kmart.com/toys, where members can easily search a broad assortment of ridiculously awesome toys, games and activities, including sorting by age, category, brand and even individual character. Kmart will also be issuing its annual holiday toy book, which will include this year’s Fab 15, additional Kmart exclusives and a wide selection of on-trend toys for all ages and stages.

For the latest information and deals on the Fab 15 and Kmart’s full assortment of toys, “Like” Kmart on Facebook and “Follow” Kmart on Twitter.

*Offer valid on new layaway contracts through Sunday 11/29/15. No down payment required in store. One penny down required online for layaway only. All fees nonrefundable. Cancellation fees apply, except Ohio. Layaway requires biweekly payments. Exclusions also apply. See store for details.

**Members get $10 off any Apparel, Footwear and Jewelry purchase of $50 or more on layaway Details: Offer valid in-store and online on new Layaway contracts from 8/30 through 9/19 and 10/4/15 through 10/17/2015. Members $10 off any Toys, Sporting Goods, Home and Appliance purchase of $50 or more on layaway or lease Details: Offer valid in-store and online on new Layaway contracts from 9/20 through 10/3 and 10/18 through 10/31/2015. Excludes clearance merchandise, closeout, hot buys, gift cards, non-merchandise, prior purchases, Sears merchandise, Everyday Great Price items, Deal Flash, red-tag special buys, incredible buys, introductory offers, gold-filled jewelry, family jewelry, class rings, concessions, federal or state regulated items, alcohol, tobacco, fuel, items behind the pharmacy counter, prescriptions, partial-paid special order items, Lands’ End, and Scrubology. Online code limited to one-time use only and applies to merchandise marked sold by Kmart only. To redeem online enter LAYAWAY10 into promo field at checkout. Savings shown in cart. Not combinable with any other offer. Discount given at time of layaway purchase. Savings applied and pro-rated across all qualifying items purchased in addition to the minimum requirements and will be deducted from any refund. Purchase requirement before taxes and after other discounts and must be made in a single transaction.

***NO PURCHASE NECESSARY. A PURCHASE DOES NOT IMPROVE YOUR CHANCES OF WINNING. Sweepstakes begins on 9/14/15 at 12:00:01 am Central Daylight Saving Time (“CDT”) and ends on 11/21/15 at 11:59:59 pm Central Standard Time (“CST”). Open to legal residents of the forty-eight (48) contiguous United States and D.C., who are at least 13 years of age and Shop Your Way Email members (members who have provided Sponsor with a valid email address and are currently opted in to receiving promotional emails from Shop Your Way at the time of entry). TO ENTER FOR FREE: Go to http://s.syw.net/FAB15SWEEPS and log into the “Sweeps” application. Select the Sweepstakes banner, click “Get Started Now” accept the Official Rules and Privacy Policy and follow the on-screen instructions to receive one (1) entry into the Sweepstakes. Odds of winning depend upon the number of eligible entries received. Void in AK, HI and where prohibited. Sweepstakes subject to complete Official Rules available at http://s.syw.net/FAB15SWEEPS. Sponsor: Kmart Corporation, 3333 Beverly Road, Hoffman Estates, IL 60179.

Sweepstakes ends Saturday, November 21, 2015 11:59:59 PM CST, winner(s) will be notified by email, phone, or newsfeed story at http://www.shopyourway.com/tag/sweep-on-sho-your-way/1863996 and are subject to verification.

About Kmart
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company and part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Kmart offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more information visit the company’s website at www.kmart.com | Sears Holdings Corporation website at www.searsholdings.com | Facebook: www.facebook.com/kmart.

About Shop Your Way
Shop Your Way® is a free social shopping destination and rewards program offering millions of products, personalized services, and advice. Through a network of retail partners and service providers, members can shop, compare, purchase items and earn points to use on future purchases. Members also enjoy special pricing, exclusive sales, events, access to celebrity brands and sweepstakes. And through the unique social community on shopyourway.com members can research and browse products, create wish lists, poll friends and family and even get advice from experts to help choose the products and services that best meet their needs. There is no minimum purchase required for Shop Your Way® members to redeem points and points can be used toward purchases across countless product categories. Download the free Shop Your Way app available on iTunes or Google Play. There is no minimum purchase required for Shop Your Way members to redeem points and points can be used toward purchases across countless product categories. Download the free Shop Your Way app available on iTunes or Google Play. By accepting Shop Your Way member benefits and offers, you agree to the Shop Your Way terms and conditions, available at www.shopyourway.com/terms.

MEDIA CONTACTS:

Brian Hanover

Annika Tunberg

Sears Holdings

Zeno Group for Sears

847-286-6080

312-527-2SHC (2742)

[email protected]

[email protected]


Miami-area young professionals prepare to celebrate 8th annual “It’s All About the Kids” signature event for St. Jude Children’s Research Hospital®

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Miami-area young professionals prepare to celebrate 8th annual “It’s All About the Kids” signature event for St. Jude Children’s Research Hospital®

All of the evening’s proceeds will benefit the children and families that St. Jude serves


MIAMI, Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — Friends of St. Jude (FOSJ) Miami, the young professionals group dedicated to raising awareness and funding for St. Jude Children’s Research Hospital®, and chaired by Jeb Bush Jr., invites the South Florida community to the eighth annual International Dermatology “It’s All About the Kids” signature event, presented by the Andrés Asion Foundation. In honor of Childhood Cancer Awareness Month, this year’s event will be held at 7:30 p.m. on Saturday, Sept. 19, at the JW Marriott Marquis in Downtown Miami.

“We are excited to host another successful event, to ensure children battling cancer and other life-threatening diseases can receive the treatment and care they need,” said Jeb Bush Jr., chair of FOSJ Miami. “Thanks to our partners and South Florida’s ongoing support, Friends of St. Jude has raised more than $600,000.00 to help ensure no family ever receives a bill from St. Jude for their treatment, travel, housing or food.”

The event will feature a vast menu with delicious cuisine and cocktails courtesy of Diageo, as well as music by DJ Pete Diaz. This year’s hosts include Telemundo’s very own, Jorge Bernal, known as “Mr. Check it Out,” and Fusion’s Nando Vila, co-host of “The Soccer Gods.” The evening’s enticing live auction will be conducted by Ashley Morrison from Miami’s local FOX 7 news station and Keith Jones from NBC 6.

“I’ve had the pleasure to witness first-hand, the great work that St. Jude does for their patients and their families,” said Silvia Trinidad, from International Dermatology Research.  “I am wholeheartedly committed to St. Jude and their tireless work in the advancements of cancer research and treatment for the children.”

This evening, St. Jude will also be presenting the “St. Jude Stephan Gutierrez Award” to Andrés Asion for his philanthropic and humanitarian efforts.

“In many cases, St. Jude is the last hope for children suffering from cancer, who have previously not responded well to standard treatments. Many doctors send their toughest cases to St. Jude, as the hospital has the world’s best survival rates for the most aggressive childhood cancers,” said Andrés Asion. “St. Jude is at the forefront of developing new treatment options that are then shared freely with hospitals around the world.”

International Dermatology will serve as the event’s title sponsor for the eighth consecutive year. Other sponsors include: Our presenting sponsor The Andres Asion Foundation, Stephan Gutierrez and family, Walmart, AT&T, Rana Furniture, LAAD, Rep. Erik Fresen, Academica, Valls Family Foundation, Cesar & Pamela Conde, La Carreta, The Garrido Family Foundation, Braman Honda, NCR – Local Florida, Marsh & McLennan Agency, Wolfington Companies, SAZON, Terra Group, Chris Korge, Armor, Trujillo Vargas LLC, Elite Sales INC, Selecta Magazine, SocialMiami.com, Radio Mambi, Mix 98.3, Amor 107.5 and Univision America.

Individual tickets are $125.00 for FOSJ paid members and $175.00 for non-members, and can be purchased online at stjude.org/itsallaboutthekids or by calling (305) 265-1371. To follow the event conversation online, use the official hashtag:  #FriendOfStJudeMiami.

St. Jude Children’s Research Hospital
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. St. Jude has the world’s best survival rates for some of the most aggressive childhood cancers, and treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since we opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade. St. Jude freely shares the discoveries we make, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook (facebook.com/stjude) and following us on Twitter (@stjude).

Editor’s Note: Pre-register by Sept. 17 to secure media access to red carpet.


Live Nation And National Australia Bank Announce Major Australian Partnership

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Live Nation And National Australia Bank Announce Major Australian Partnership


MELBOURNE, Australia, Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — Live Nation Australia, a Live Nation Entertainment, Inc. (NYSE: LYV) company, is pleased to announce an official partnership with the National Australia Bank (NAB), one of Australia’s largest financial institutions.

Logo – http://photos.prnewswire.com/prnh/20150914/266339LOGO

The new multi-year association will provide customers of the NAB Group, including its Wealth Management Division, MLC with an exciting suite of Live Nation benefits, including exclusive access to concert ticketing, VIP packages, ‘Money Can’t Buy’ experiences and specialised content. 

The partnership positions NAB as an official brand partner of Live Nation Australia and offers NAB nationwide category exclusivity across the financial services sector. MLC is also named as a superannuation partner.

Michael Coppel, president and CEO of Live Nation Australia and New Zealand, said: “Live Nation continues to offer brands an innovative sponsorship property to develop a deeper level of customer and staff engagement. Being able to tailor our benefits to suit an organisation the size of NAB has validated the scale we can provide. We have admired their long-term partnerships with the likes of the AFL and how they have developed over time to include various grass roots programs that have assisted the league to grow and broaden its reach.”

NAB Acting Chief Marketing Officer Michael Nearhos said the bank was delighted to enter into this new partnership with Live Nation.

“We look forward to bringing these exciting benefits from the partnership to our customers. It will enable us to even further reward and recognize our customers with exclusive ticketing offers and VIP experiences. We’re continually looking for ways we can show our customers how much we value and appreciate them — live entertainment is the ideal platform for us to do so,” he said.

Live Nation’s partnership with NAB is one of a limited number of exclusive brand partnerships Live Nation Australia and New Zealand has entered into and sees NAB join current brand partners Qantas, Europcar, NSW Health, Spark (NZ), American Express, and Hilton Hotels and Resorts.

The NAB partnership was brokered by Sydney-based entertainment partnerships agency, mixitup Australia, a Live Nation Australasia joint-venture company.

Greg Segal, managing director of mixitup, said: “Live Nation continues to partner with industry leaders and companies who genuinely wish to reward and thank their customers. NAB has a proven track record of expertly leveraging their partnerships, particularly in sport, and this partnership is their first foray into music. We look forward to working with NAB on various campaigns to leverage the ever-growing live music space and are excited about what we can create together.”

About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.

About mixitup
mixitup is Australia’s leading  brand entertainment agency, working across Australia, New Zealand and Asia. Established in 2006, mixitup creates and exclusively represents cultural assets, connecting customer centric brands to game changing content and experiences. For additional information, visit www.mixitup.com.au.


StarKist Creations® Offers Five New Ways To Reel-In The Health Benefits Of Seafood

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StarKist Creations® Offers Five New Ways To Reel-In The Health Benefits Of Seafood


PITTSBURGH, Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — StarKist Co., a food company focused on healthy, shelf-stable seafood products in the United States, is proud to announce the launch of five new product innovations that build on their successful StarKist Creations® line of pouch products:  Salmon Creations® in Lemon Dill and Mango Chipotle; Kid’s Creations™ in Bacon Ranch and Honey BBQ; and a new Tuna Creations® flavor, Hot Buffalo Style. 

StarKist New Products: Hot Buffalo Tuna Creations, Salmon Creations and Kid's Creations

Photo – http://photos.prnewswire.com/prnh/20150915/266668
Photo – http://photos.prnewswire.com/prnh/20150915/266669

“At StarKist, we are committed to delivering healthy food to more people, and we are thrilled to offer consumers with more delicious and convenient ways to enjoy the benefits of seafood,” said Andrew Choe, President & CEO, StarKist Co. “With the growing demand for healthy and on-the-go meals, we see an ongoing opportunity to grow our pouch business. Our single-serve pouch, which doesn’t require any mixing or draining, is perfect to take anywhere – in the office, at school or following a workout.”

The benefits of a diet rich in seafood are impressive. Research has also shown that people who eat at least two servings of seafood a week have lower rates of heart disease than those who eat less. In fact the Dietary Guidelines for Americans recommends eating at least 8-12 oz. of a variety of fish each week – such as light meat tuna, salmon or shellfish. 

Looking for an easy way to eat more seafood? Here are five new items from StarKist® to get you started:

Tuna Creations®:  Hot Buffalo Style Brings the HEAT

Hot sauce lovers rejoice! The new Hot Buffalo Style tuna pouch joins the StarKist single serve Tuna Creations® line. As one of the fastest growing and best-selling condiments in the U.S., hot sauce adds the perfect kick to tuna. Simply scoop it on top of celery sticks or enjoy straight from the pouch. With 70 calories and 15g of protein per pouch, Hot Buffalo Style Tuna will be sure to keep consumers full and satisfied. In addition to Hot Buffalo Style, StarKist’s current line of delicious, seasoned Tuna Creations® pouches includes: Ranch, Lemon Pepper, Sweet & Spicy, Herb & Garlic and Hickory Smoked. A variety a flavor options to suit everyone’s cravings.

Salmon Creations®:  America Loves Salmon! 

One of America’s seafood favorites is salmon, and now StarKist has added delicious flavors to our premium salmon for a taste that consumers are sure to enjoy. New Salmon Creations® offer 100 percent wild-caught salmon in a StarKist flavor-fresh pouch® and are available in Lemon Dill and Mango Chipotle flavors. These salmon pouches, which provide a natural source of omega-3 fatty acids, are delicious on a salad, perfect in a wrap or enjoy right out of the pouch.

  • Lemon Dill, 90 calories and 14g of protein, offers a mix of citrus and herbs bringing a classic topper to salads, pasta and crackers.
  • Mango Chipotle, 80 calories and 13g of protein, provides a combination of zest with a touch of sweetness to instantly make a wrap, salad or snack more exciting.

Kid’s Creations™:  Tuna Just for Kids! 

Known as “brain food,” seafood is an excellent source of B Vitamins, Vitamin D and Selenium, and also a lean protein low in cholesterol and saturated fats and a natural source of Omega-3 Fatty Acids. To encourage kids to eat more fish and enjoy the health benefits of a diet rich in seafood, StarKist has introduced a line of tuna just for them (don’t worry adults, you will love it too!). New Kid’s Creations™ Pouches feature delicious flavors that kids already love, and the DHA Omega 3s they need. Bacon Ranch and Honey BBQ Kid’s Creations® are smart choices for lunchboxes and after-school snack or powering up before a practice or lesson.

  • Bacon Ranch Flavored, with 110 calories, 14g of protein and 110mg of DHA per serving, is sure to please both kids and parents with its creamy taste.
  • Honey BBQ, with 90 calories, 14g of protein and 95mg of DHA per serving, is seasoned with a sweet and smoky BBQ sauce.

StarKist Hot Buffalo Style Tuna Creations® and Kid’s Creations™ retail for approximately $1.69 per pouch, while Salmon Creations® sells for approximately $2.29 per pouch. The products can be found in the shelf-stable seafood section in grocery stores nationwide.

A long-time fan of the StarKist’s Creations line, Lisa Lillien, a.k.a. Hungry Girl – best-selling author, TV personality, and creator of the Hungry Girl brand – couldn’t be more excited about the five new flavors. “I’ve always loved StarKist’s single serve Creations line! These new products come in fantastic flavors and are perfect for guilt-free meals or on-the-go snacks, like my ‘Buffalo Tuna Taquitos’,” says Lillien. “And now with new Hot Buffalo, Kid’s Creation and Salmon Creations, I’ll have even more ways to flavor up my meals!” 

Buffalo Tuna Taquitos Recipe
1/4 of recipe (2 taquitos): 187 calories, 4g fat, 515mg sodium, 22g carbs, 2.5g fiber, 2g sugars, 13g protein
Prep: 15 minutes
Cook: 20 minutes  

Ingredients:
3 wedges light spreadable Swiss cheese
Two 2.6-oz. pouches StarKist Hot Buffalo Tuna Creations®
1/4 cup shredded part-skim mozzarella cheese
1/4 cup finely chopped carrots
1/4 cup finely chopped celery
Eight 6-inch corn tortillas
Optional topping: hot sauce

Directions: 
Preheat oven to 375 degrees. Spray a baking sheet with nonstick spray. 
In a medium bowl, stir cheese wedges until smooth. Add tuna and mozzarella cheese. Stir until uniform. Mix in carrots and celery.
Place tortillas between 2 damp paper towels. Microwave for 1 minute, or until warm and pliable.
Evenly distribute tuna mixture among the tortillas. Tightly roll up each into a tube, and place on the baking sheet, seam side down. Secure with toothpicks, if needed. 
Bake until crispy, 14 – 16 minutes.
MAKES 4 SERVINGS

Visit www.StarKist.com to learn more about new Single Serve StarKist® Tuna Creations, Salmon Creations and Kid’s Creations products, be sure to become a StarKist fan at www.Facebook.com/StarKist, and follow us on Twitter @StarKistCharlie and Pinterest www.pinterest.com/StarKist.

About StarKist

StarKist Co. is a food company that is focused on healthy, shelf-stable seafood products in the United States. An industry innovator, StarKist was the first brand to introduce StarKist single-serve pouch products, which include Tuna Creations®, Salmon Creations®, Kid’s Creations™ and Gourmet Selects®.  As America’s favorite tuna, StarKist represents a tradition of quality, consumer trust and a commitment to sustainability.  StarKist’s charismatic brand icon, Charlie® the Tuna, swam into the hearts of tuna fans in 1961 and is still a fan favorite today.  StarKist Co. is a subsidiary of the Dongwon Group.

About Hungry Girl

Lisa Lillien (a.k.a. Hungry Girl) has turned her appetite for better-for-you food finds, recipes, and swaps into a multimedia phenomenon. Lisa has a fan base of over two million daily email subscribers and social media followers; a super-successful book series with 10 New York Times Best Sellers; and a cooking show that airs on both Food Network and Cooking Channel. Her realistic approach to eating has shown hungry people everywhere that they can eat the foods they crave and still fit into their favorite jeans. Lisa is not a nutritionist, a dietitian, or a doctor. She’s just hungry…

Hungry Girl's Buffalo Tuna Taquitos recipe, featuring StarKist


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