60 Plus’s Main Street Bondholders Coalition Launches Print, Radio Ad Campaigns: Governor Alejandro Garcia Padilla’s Plan to Violate Constitution and the Rights of Bonistas

September 15, 2015

WASHINGTON, Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — Main Street Bondholders Coalition, a project of the 60 Plus Association, America’s largest center-right seniors organization representing more than 7.2 million older Americans, today launches a print ad campaign in Politico and a radio campaign in Puerto Rico to highlight Governor Alejandro Garcia Padilla’s effort to violate Puerto Rico’s constitution and destroy the credibility of the Puerto Rican people.

Photo – http://photos.prnewswire.com/prnh/20150915/266850-INFO

“We are launching the ads to provide a voice for the thousands of Puerto Ricans who trusted the Puerto Ricans Government under Governor Garcia Padilla. His plan to violate Puerto Rico’s Constitution by refusing to pay bondholders and calling them ‘vultures’ is both unjust and unconstitutional,” said Matthew Kandrach, Vice-President for 60 Plus.

The radio ad features Puerto Rican bondholder, Noemi, who highlights the promises made by Governor Garcia Padilla in 2013 to honor the Constitution as a moral obligation, stating: “Governor Garcia Padilla has failed me. Thousands of Puerto Ricans trusted the Puerto Rican word, but the Governor’s actions have destroyed the credibility of the Puerto Rican people.” Noemi urges Governor Garcia Padilla to “uphold the Constitution.”

Listen to the radio ad here.

The Politico ad focuses on the Governor’s “Fiscal Adjustment Plan,” which lacks seriousness and sets up a false choice for policymakers: Either let him stiff creditors or face a disorderly default.

For more information about the Main Street Bondholders Coalition, visit our website: http://mainstreetbondholders.org/

Main Street Bondholders Coalition is a project of the 60 Plus Association that is made up of small bondholders from across America who are committed to a policy process that returns Puerto Rico to sound financial management, respects the rule of law, and protects their retirement savings

Contact:
Gerry Scimeca
[email protected]

(Español) El Departamento de Transporte de EE.UU. y el Ad Council dan el banderazo a la Semana de Seguridad de los Niños Pasajeros con el lanzamiento de una nueva campaña de anuncios PSA

September 15, 2015

Sorry, this entry is only available in Español.

The DREAM Project to Honor Major League Baseball All-Star Robinson Cano

September 15, 2015

The DREAM Project to Honor Major League Baseball All-Star Robinson Cano

Henry Santos & Leslie Grace to Host 4th Annual Benefit, Suenos 2015

The event will take place on November 12^th at the exclusive 40/40 Club in New York City

Early Bird Tickets are available until October 1^st

NEW YORK, Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — As we approach the gift-giving season, we are counting the days to celebrate and give back to those who need it most. The DREAM Project (Dominican Republic Education and Mentoring Project) is pleased to announce its 4^th Annual NYC Benefit: Suenos 2015 to continue offering high quality education to more than 6,000 underserved Dominican youth and break the cycle of poverty in more than 15 communities throughout the Dominican Republic.

Suenos 2015 will be presented by Latin GRAMMY Award winning singer Henry Santos and Latin GRAMMY nominated singer and Bachata sensation Leslie Grace, who have become Ambassadors of DREAM’s impactful programs. The bash is set to take place at the exclusive 40/40 Club in Manhattan on November 12, 2015 from 7 p.m. to 10 p.m.

This year, The Dream Project will honor Major League Baseball All-Star Robinson Cano, for his exceptional work supporting Dominican youth through his RC22 Foundation.

Suenos 2015 will bring together New York’s most prominent philanthropists, celebrities and invited guests, including the critically acclaimed author and Pulitzer Prize winner Junot Diaz; NBA All Star Al Horford, Miss Dominican Republic 2002 and Miss Universe 2003 Amelia Vega, TV and radio personality Carlos Lamarche, UFC’s Alex Garcia, Ariel Pichardo and Kassandra Fernandez, Mr. and Miss Dominican Republic US as well as several cast members from the hit series Orange is the New Black, among many others.

Tickets are available at: www.dominicandream.org.

Options include:

General Admission: $200 per person Early Birth Special until October 1^st 2015. $250 per person after October 1st.
VIP Lounge Tables – Call (607)-216-4697 or email: [email protected]

All proceeds from the event will go towards DREAM’s early childhood development, at-risk youth and workforce development programs. As official sponsors of this year’s event, JetBlue, UBS, Playa Grande Club & Reserve, The 40/40 Club and LatinTrends, are placing a premium on this critical need.

We look forward to celebrating with you at this year’s DREAM Project Annual Benefit.

About The DREAM Project:

The Dominican Republic Education and Mentoring (DREAM) Project is a 501(c)3 nonprofit organization that focuses on early childhood education, high quality primary education, holistic youth development, and arts, culture and community enrichment. Their groundwork was laid in 1995 when a group of Dartmouth students came down for a semester to volunteer public schools in Cabarete, Dominican Republic. Today, DREAM helps more than 6,000 children receive a better education through its 14 programs in 15 different communities, affecting the lives of over 7,000 community members. For more information visit www.dominicandream.org

NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/multimedia/.

Four-Time WWE Champion Alberto Del Rio To Serve As Color Commentator For Combate Americas Live MMA Event Series On NBC UNIVERSO This Week

September 15, 2015

Four-Time WWE Champion Alberto Del Rio To Serve As Color Commentator For Combate Americas Live MMA Event Series On NBC UNIVERSO This Week

MIAMI, Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — NBC UNIVERSO, the modern sports and entertainment cable channel for Latinos, today announced that Combate Americas, the first U.S. Hispanic Mixed Martial Arts (MMA) sports franchise in history, is bringing former, four-time WWE champion and MMA star Alberto El Patron a.k.a. Alberto Del Rio on board to serve as a color commentator for its highly-anticipated “Road To The Championship” live MMA event series. The first event kicks-off on NBC UNIVERSO this Thur., Sept. 17 at 11 p.m. ET/8 p.m. PT from the Downtown Las Vegas Events Center in Las Vegas, Nev.

El Patron, whose real name is Jose Alberto Rodriguez, will call the action inside the Combate Americas cage, or “La Jaula,” this Thursday night’s, two-hour, live NBC UNIVERSO telecast. “I am thrilled to be a part of Combate Americas and to bring MMA to a new group of fans – Hispanics,” said El Patron, who remains the only wrestler to win the WWE’s coveted Royal Rumble and Money in the Bank contests in the same year (2011).

“We are excited to have Alberto El Patron, one of the premier athletes and most charismatic personalities in the sport of professional wrestling, as well as a proven MMA competitor, with us on NBC UNIVERSO for this historic live fight series,” said Combate Americas CEO and UFC co-founder Campbell McLaren.

“As a premier Mexican figure in the world of sports entertainment,” continued McLaren, “Alberto is the consummate voice for Combate Americas, which was created to serve fans with an authentic Hispanic MMA product, on television and other media platforms around the world.”

The son of famed Luchador “Dos Caras,” El Patron, a native of San Luis Potosi, Mexico, who now resides in San Antonio, TX, is a former member of the Mexican national Greco-Roman wrestling team and a medalist at the Pan American Games.

During his four-year tenure with the WWE, El Patron tussled with a host of rival name competitors and champions include CM Punk, Rey Mysterio, Big Show, The Miz, Sheamus, Dolph Ziggler, Jack Swagger and Matt Hardy.

As an MMA fighter, El Patron holds a career record of 9-5, with all of his victories having come by way of (T)KO or submission.
In the main event for this Thursday’s fight on NBC UNIVERSO, the welterweight (170 pounds) showdown will feature fast-rising star Ozzie Alvarez (6-2) of Huntington Beach, Calif. who will square-off with undefeated, finisher Justin “The Tactician” Patterson (5-0) of Dallas, Texas.

In a 140 pound catchweight co-main event featuring two ferocious talents, John “Sexy Mexy” Castaneda (7-2) of Mankato, Minn. will battle former U.S. Marine Justin “The Therapist” Governale (5-2) of Rancho Santa Margarita, Calif.

Also on the fight card that night will be Combate Americas reality series star and unbeaten professional boxer Ricky “El Gallero” Palacios (3-1) of Mission, Texas, who will face Benji “The Brawler” Gomez (4-4) of Ventura, Calif. in a bantamweight (135 pounds) matchup.

Urijah Faber-protege Erick Sanchez (4-2) of Sacramento, Calif. will collide with Guatemala native “Ruthless” Rudy Morales (3-2) of Las Vegas at featherweight.

In a featured women’s strawweight (115 pounds) bout, Invicta FC veteran Nicdali “The Night Queen” Rivera-Calanoc (8-8) of Tulsa, Okla. will collide with power puncher Kyra Batara (2-3) of Las Vegas.

Unbeaten prospect Irvin Veloz (3-0) of Boca Raton, Fla. will meet fellow rising star Jay Pressley (4-1) of Milwaukee, Wis. in a 128 pound catchweight contest.

To download interviews and b-roll of Rudy “Ruthless” Morales, Erick Sanchez and John “Sexy Mexy” Castaneda click here: http://qlnk.io/ql/55f85fe6e4b0935b352f4179.

A three-bout preliminary card featuring several Las Vegas and Southern Calif. prospects will precede the live, five-bout on the NBC UNIVERSO telecast.

Doors at the Downtown Las Vegas Events Center will open at 6 p.m. PT, and the first preliminary bout will begin at 7 p.m.

Priced from just $14.99, tickets for the Combate Americas “Road To The Championship” kick-off event, which will take place during Mexican Independence Day celebration week, are available for purchase by phone: 800-745-3000, and online at Ticketmaster.com.

About NBC UNIVERSO:
NBC UNIVERSO (www.nbcuniverso.com) is a modern sports and entertainment cable channel for Latinos, bringing the world’s top sports franchises and edgy programming to more than 40 million households in the U.S. As one of the most widely available modern cable channels for U.S. Latinos, NBC UNIVERSO delivers a thrilling mix of exclusive sports action – including FIFA World Cup™, Liga MX, Premier League, NASCAR Mexico Series, NFL and The 2016 Rio Olympics – along with signature series, blockbuster movies, music, must-see live events and strategic acquisitions, on TV, online and mobile devices. NBC UNIVERSO is part of the NBCUniversal Hispanic Group, a division of NBCUniversal (www.nbcuniversal.com), one of the world’s leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation (www.comcastcorporation.com). To find the NBC UNIVERSO channel number in your area, please visit www.nbcuniverso.com/encuentralo.

About COMBATE AMERICAS:
Combate Americas, LLC. is the first U.S. Hispanic Mixed Martial Arts (MMA) sports franchise in history, designed to build Latino fighting champions and serve Hispanic fans, one of the world’s most avid groups of prize fighting enthusiasts. The Combate Americas franchise includes reality TV programming, live events and mobile programming. The company’s CEO, Campbell McLaren, is universally recognized as the co-founder/co-creator of the Ultimate Fighting Championship (UFC). New York Magazine described McLaren as “the marketing genius behind the UFC” and Yahoo! Sports proclaimed that he “knows more about the sport than just about anyone in it today.” With an unprecedented product and a blue-chip ownership and management team, Combate Americas is poised to break new ground and bring about a new era in world championship level MMA competition.

Follow us on Twitter at:
@NBCUNIVERSO @NBCUNIVERSOPR

Celebrity Chef, Giorgio Rapicavoli, And Milk Life Lo Que Nos Hace Fuertes Kick Off Hispanic Heritage Month, Encouraging Everyone To Celebrate With Milk

September 15, 2015

Chef Giorgio Rapicavoli at Eating House Miami

Celebrity Chef, Giorgio Rapicavoli, And Milk Life Lo Que Nos Hace Fuertes Kick Off Hispanic Heritage Month, Encouraging Everyone To Celebrate With Milk

milk life shares “Cocinando con Leche” recipe series by its latest Strength Ambassador as part of the Somos Fuertes program to help power Latino plates with high quality protein

MIAMI, Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — In celebration of Hispanic Heritage Month, the Milk Life Somos Fuertes campaign and Strength Ambassador, Chopped winner and Celebrity Chef/Owner, Giorgio Rapicavoli have come together to encourage families everywhere to add milk to those favorite Latin recipes. The Somos Fuertes program is designed to rally Hispanics across the country to start and finish their day with milk, and its 8 grams of high quality protein.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/Spanish/7520653-somos-fuertes-milk-giorgio-rapicavoli/

Photo : http://photos.prnewswire.com/prnh/20150915/266827

In honor of the occasion, Giorgio has prepared a series of videos with some of his favorite recipes with milk which can be found on www.FuertesconLeche.com. The recipes include some traditional Latin favorites like Arroz con Leche and Natilla, while also incorporating Pasta Bolognese and Fish Soup, all with a touch of Giorgio’s culinary creativity that his restaurant-goers enjoy so much. Rapicavoli shares his personal story of strength and describes some of his favorite childhood memories in the kitchen including his inspiration, his mom.

“I am so honored to be celebrating Hispanic Heritage Month as an Ambassador of Strength. I am proud of my Latin roots which are key to a lot of my success in the kitchen. Being a part of the milk life Somos Fuertes campaign brings back beautiful childhood memories in the kitchen. Not only drinking milk to help strengthen my body, but also cooking with it as a base for my delicious dishes. I enjoy mixing exotic flavors with traditional ones, like milk,” says Giorgio Rapicavoli. “I encourage all Latinos to celebrate their heritage this month by trying one of my recipes from the Cocinando con Leche series! It’ll help keep the Latino energy going with high quality protein- and high quality deliciousness!”

Milk Life has partnered with YMCAs across the country and donated in support of helping families lead strong and healthy lives. This program, with the help of all of our Ambassadors of Strength, hopes to illustrate to Hispanic families the importance of starting everyday with milk, as well as provide real personal stories of strength from successful Latinos about the importance of leading strong lives.

Stay tuned for our deliciously strong Twitter party where Latinos across the country will gather and share their favorite Latin recipes. For more information, please visit www.FuertesconLeche.com. There, you’ll also find Somos Fuertes videos from our other strength ambassadors, recipes, tips, and much more on the importance of starting each and every day with a nutritious breakfast that includes milk for a good source of high quality protein.

Giorgio’s love for cooking earned him a spot on the highly competitive show, Chopped, where he gained the financial support he needed to open his first restaurant. His pop-up restaurant instantly became a Miami favorite making it a permanent fixture in Miami’s culinary scene. He continued to achieve his dreams by expanding his culinary empire. His talent, creativeness and can-do attitude has led him to succeed at such a young age.

About the Milk Life campaign

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk companies, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the milk life campaign, a multi-faceted campaign designed to educate consumers about the powerful nutritional benefits of milk – with 9 essential nutrients, including high-quality protein, in each 8 ounce glass. For more information, go to www.MilkLife.com. Lowe Campbell Ewald is creative agency for the milk life campaign – from America’s milk companies. Commonground/MGS is the agency for the milk life Lo Que Nos Hace Fuertes campaign.

CONTACT:
Dionne de Vallois
305.444.4865
[email protected]

Milk life Somos Fuertes Strength Ambassador, Chef Giorgio Rapicavoli

Milk Braised Pork Loin plantain puree, sour orange, garlic

Key Lime Cuatro Leches vanilla milk, crunchy and soft meringue

McDonald’s New York Metro celebrates Hispanic Heritage Month by honoring international superstar Gloria Estefan as part of McDonald’s “Celebrando Nuestras Leyendas”

September 15, 2015

McDonald’s New York Metro celebrates Hispanic Heritage Month by honoring international superstar Gloria Estefan as part of McDonald’s “Celebrando Nuestras Leyendas”

Franchisee-created program recognizes contributions made by Hispanics to the
cultural fabric of American society

ISELIN, N.J., Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — Starting today, New York tri-state McDonald’s independent owners will pay tribute to Gloria Estefan, the most successful Latin crossover artist of all time, as part of McDonald’s “Celebrando Nuestras Leyendas” (Celebrating Our Legends) in honor of Hispanic Heritage Month. In-store materials that will be found in McDonald’s restaurants throughout the New York/New Jersey/Connecticut Tri-State area as of September 18 will highlight Gloria Estefan’s legendary achievements. Additionally, a QR code will lead guests to an exclusive video-tribute honoring Gloria. Customers can also visit https://www.mcdonaldsnytristate.com/gloria_estefan/ to take part in the various activities this program has to offer, including voting for their favorite of two original illustrations created exclusively for McDonald’s: one of Gloria at the beginning of her career and the other featuring the legendary Gloria of today.

“As a Hispanic of Cuban origin and a McDonald’s owner/operator, I’m proud to pay tribute to Gloria Estefan, one of the greatest icons in Latin music. Gloria is a clear example of the influence that Latinos have had on the culture of this country,” said Ana Madan, local McDonald’s restaurant owner and President of the National Association of Hispanic Owner/Operators.

“McDonald’s ‘Celebrando Nuestras Leyendas’ has been hugely rewarding. Through the program, local McDonald’s restaurant owners have recognized Hispanic consumers and employees and paid tribute to the careers of great iconic figures within our culture, all while supporting various charitable causes,” said Madan.

This is the fourth year of the McDonald’s “Celebrando Nuestras Leyendas” program, which pays tribute to Latin legends in the world of entertainment and sports that have made great contributions to American culture. McDonald’s “Celebrando Nuestras Leyendas” also furthers its commitment to community by donating to charities that the honoree supports. This year, McDonald’s New York tri-state area owner/operators will donate to the Gloria Estefan Foundation, which is dedicated to promoting health, education and cultural development.

“I am very grateful to the McDonald’s NY Metro owner/operators for this recognition and support of my foundation,” said Gloria Estefan, adding “it is my honor to be a part of a program that recognizes the cultural contributions Hispanics have made in this country and I love that I can share this honor with those legends who have received it before me.”

With a successful 32-year career, 100 million records sold worldwide, and countless hits such as “Conga”, “Rhythm is Gonna Get You” and “Mi Terra”, Gloria Estefan embodies the great accomplishments that McDonald’s “Celebrando Nuestras Leyendas” celebrates. Her most recent project is another source of pride for the Hispanic community; the musical “On Your Feet!” has its Broadway premiere on October 5 and will showcase her vibrant career and music.

To learn more about the program and the Gloria Estefan Broadway biomusical, “On Your Feet!” visit https://www.mcdonaldsnytristate.com/gloria_estefan/.

McDonald’s New York Tri-State Area
McDonald’s is one of the world’s best-known brands and is a global leader in food service. There are more than 600 McDonald’s restaurants, owned by over 100 franchisees, located throughout the New York Tri-State Area, New Jersey, and Fairfield County in Connecticut. Visit www.mcdonaldsnytristate.com or follow us on Twitter @McDNYTriState for information about other McDonald’s area program. For additional information visit www.sabiasquemcdny.com a program focused on sharing facts about McDonald’s good food.

About McDonald’s “Celebrando Nuestras Leyendas”
In September 2012, McDonald’s New York Tri-State Area launched the McDonald’s “Celebrando Nuestras Leyendas” program to commemorate Hispanic Heritage Month through tributes to Hispanic cultural icons. During its inaugural year, the program honored no less than “The Queen of Salsa”, Celia Cruz, one of the most influential figures in Spanish language music. The following editions celebrated the legacy of “El Maestro” Juan Luis Guerra and of Mariano Rivera, one of the best athletes and closers of all time. The program centers around original in-store and digital elements as well as a donation made by McDonald’s restaurant owner/operators to a charitable organization chosen by the honored celebrity.

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September 15, 2015

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Hispanic Scholarship Fund Launches Hispanic Heritage Month Social Media Challenge

September 15, 2015

Hispanic Scholarship Fund Launches Hispanic Heritage Month Social Media Challenge

With #LatinosInspire Challenge Campaign

LOS ANGELES, Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — With Hispanic Heritage Month kicking off today, The Hispanic Scholarship Fund (HSF), the nation’s largest not-for-profit organization supporting Hispanic American higher education, has launched its #LatinosInspire Challenge social media campaign.

Logo – http://photos.prnewswire.com/prnh/20140430/82709

The campaign’s goal is to galvanize the Latino community across the country, through the sharing of inspiring personal stories – via social media – that highlight Latino success and accomplishment. Organizers expect these stories to inspire Latino youth to pursue higher education, create pride – “Orgullo Latino” – and educate both Latinos and the general population about the countless contributions that Latinos make to the U.S. every day.

3 Easy Steps to Participate and Inspire!

Share your personal story to inspire Latino youth to pursue higher education via a written or video post, on your preferred social media platforms using #LatinosInspire and #HSFInspires (e.g., Facebook, Instagram, etc.)
Challenge at least 3 friends to participate
Tell your friends they have 72 hours to post their story and/or make a donation to the Hispanic Scholarship Fund at http://bit.ly/hsfinspires

“HSF is proud to launch the #LatinosInspire Challenge,” said Fidel A. Vargas, President & CEO, Hispanic Scholarship Fund. “We know that there are tens of thousands of unsung stories of Latino triumph and success that need to be shared. Our hope is that these stories will inspire Latino youth to pursue higher education and inform all Americans about the amazing contributions that Latinos make to our country, on a daily basis.”

The Hispanic Scholarship Fund’s daily work is to empower Latino families to pursue higher education, and all that goes with it. With the help of Robledia Inc., a digital media strategy company, HSF created the #LatinosInspire Challenge social media campaign to enhance those efforts.

“We are excited to collaborate with HSF on a digital campaign to engage our Latino community. U.S. Hispanic Internet users are the largest adopters of social media, with over 76% adoption. Taking a moment to share our stories online can reach and inspire millions of Latino youth,” said Leslie Heredia, President, Robledia.

About the Hispanic Scholarship Fund
Founded in 1975, the Hispanic Scholarship Fund empowers Latino families with the knowledge and resources to successfully complete a higher education, while providing scholarships and support services to as many exceptional Hispanic American students as possible. HSF strives to make college education a top priority for every Latino family across the nation, mobilizing our community to proactively advance that goal – each individual, over a lifetime, in every way he/she can. HSF seeks to give its Scholars all the tools they need to do well in their course work, graduate, enter a profession, excel, help lead our nation going forward, and mentor the generations to come. As the nation’s largest not-for-profit organization supporting Hispanic American higher education, the Fund has awarded over $470 million in scholarships and provides a range of ancillary programs for students, HSF Scholars, Alumni, and parents. For more information about the Hispanic Scholarship Fund, please visit: HSF.net.

About Robledia Inc
Based out of New York City. Robledia focuses on digital business development and media strategy. For more information please visit: robledia.com

Hispanic Heritage Month: A healthy celebration!

September 15, 2015

Hispanic Heritage Month: A healthy celebration!

The American Diabetes Association launches a new Create Your Plate interactive tool to help Latinos/Hispanics balance the meals they love to better manage their diabetes.

ALEXANDRIA, Va., Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — In celebration of Hispanic Heritage Month, the American Diabetes Association (Association) introduces its new interactive nutrition tool in English and Spanish. The Create Your Plate tool allows users to create a balanced meal by prompting them to choose popular ingredients common in the Latino community. The tool also provides preparation tips and portion sizes, utilizing the Association recommended Create Your Plate method.

Photo – http://photos.prnewswire.com/prnh/20150915/266614
Logo – http://photos.prnewswire.com/prnh/20141105/156803LOGO

The Association considers nutritious choices an important health topic for the Hispanic community as Latinos are hit especially hard by diabetes. The overall rate of diabetes in Hispanic adults is nearly twice as high as the rate in non-Hispanic whites. The method empowers individuals to choose the right amount of non-starchy vegetables, starchy foods and protein to build a meal they want to eat that will allow them to better manage their blood glucose levels and lose weight. Making healthy choices and eating nutritious, well-portioned meals is a key part of diabetes prevention and management.

“We encourage Hispanics and everyone trying to lead a healthier lifestyle, lose weight or manage their diabetes to try the new tool. You will learn about the importance of a balanced meal and the role it plays in managing blood glucose levels,” says Margaret (Maggie) Powers, PhD, Rd, CDE, president-elect, health care and education for the American Diabetes Association. “We believe the plate method can help you quickly plan meals that are tasty, healthy and ones you will enjoy. Share your meals with others through social media by using #CreateYourPlate.”

The Association is collaborating with celebrity chef and author Ingrid Hoffmann to promote healthy eating and the new interactive Create Your Plate tool in the Hispanic community. Through modifications to her favorite recipes, Ingrid incorporates taste and nutrition into healthy meal options. “Change starts with small steps. Those small steps add up and can lead to big results,” Ingrid says. “Nutritious changes are not about dieting; they are about changing your lifestyle to make better choices.”

To learn more about the Create Your Plate tool, activities and free resources available during Hispanic Heritage Month visit diabetes.org/hhm for English and diabetes.org/mh for Spanish.

The American Diabetes Association is leading the fight to Stop Diabetes® and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information and gives voice to those denied their rights because of diabetes. For the past 75 years, our mission has been to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association at 1-800-DIABETES (800-342-2383) or visit diabetes.org. Information from both these sources is available in English and Spanish.

General Mills Re-launches QueRicaVida.com to Meet the Demands of the New Latina

September 15, 2015

General Mills Re-launches QueRicaVida.com to Meet the Demands of the New Latina

Catering to the “New” Latin family’s passion for cooking and innovation while preserving culture for generations to come

MINNEAPOLIS, Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — Today General Mills announced the re-launch of its new and improved digital platform, QueRicaVida.com. Harnessing the power of innovation and mobile technology, General Mills is creating a brand new site and mobile experience to meet the needs of the new Latina and her mobile lifestyle.

Logo – http://photos.prnewswire.com/prnh/20150914/266243LOGO

“Relaunching our QueRicaVida site is a perfect opportunity to continue to grow with and equip our progressive and culturally diverse consumers with the best resources needed to assist them in today’s mobile world,” said Monica Granados, assistant interactive marketing manager who oversees all Que Rica Vida digital content.

According to a recent study by IAB, Latina moms are leading mobile first lives with nearly 40 percent of Latina moms relying on mobile devices as their primary internet source. With social, digital and mobile playing an important role in their everyday lives, General Mills redesigned their new site to be socially intuitive and mobile friendly.

“As with most communities, our Latina mom plays a pivotal role, guiding all decisions and meal creations. The emerging new Latina is highly focused on preserving heritage as well as blending her cultural realities and influences. We wanted to honor her with quality-focused content highlighting new products and experiences and empowering her with more innovative shopping tools,” explains Granados.

The improved website has more rich, diverse and relevant content and offers valuable recipes, savings and nutritional information in a way that is more convenient for consumers.

Contemporary Design
The site was created with mobile efficiency in mind. The clean, clear, fluid design makes cooking from any smartphone easier and more enjoyable allowing the user to quickly note ingredients and instruction as well as share, pin and favorite preferred recipes.

Rich Content and Intuitive Navigation
Authentic recipes and relevant articles are now just a couple of simple clicks away. In catering to the consumer and their values of family, diversity and health, QueRicaVida.com now hosts richer and more diverse dishes that celebrate heritage, culture and wellness while also offering fluid and intuitive navigation making exploring and discovering recipes a pleasant experience.

Giving Value
QueRicaVida.com is committed to offering the best quality products, experiences and deals by offering print-at-home coupons and grocery card-linked offers saving the consumer both time and money. In the future, In-store deal offers will also be incorporated and made available on the site as well.

General Mills is constantly innovating and investing in ways to meet their consumers’ and communities’ evolving needs. In celebration of the new site launching, General Mills is partnering with community influencers to host, Setting the Table for the New Latin Family, an event dedicated to engaging and sharing new resources, techniques, and recipes to fit the new Latina’s lifestyle.

“With the start of the new school year this is the perfect time to provide our Latina moms with a dependable source that allows easy access to delicious recipes, convenient cooking tips, and nutritional advice so that they can then in turn provide the best for their families,” said Granados.

About General Mills
General Mills is one of the world’s leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2015 worldwide sales of US $18.8 billion.

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