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IJ.com and Google Let America Lead the Debate

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ALEXANDRIA, Va., Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Independent Journal (IJ.com) is collaborating with Google Consumer Surveys to gather in-depth and instant public feedback surrounding the 2016 presidential debates and election. Google Consumer Surveys is a highly-regarded online tool used in market and consumer research — and now politics. IJ.com will utilize its social-first, mobile-first approach to news to reach and engage millions of Americans, boosting the distribution and impact of the data. The initiative seeks to involve and engage more Americans in the political process and current events in a country that is increasingly going online for news.

“Technology has finally caught up with the post-game,” stated Alex Skatell, Founder of IJ.com. “We’re excited by this collaboration with Google, and how it will give us an instant and accurate portrayal of how the public feels around the presidential debates. And it goes to the core of IJ as it will allow the American people to program the post-debate dialog rather than TV pundits.”

“Google Consumer Surveys can be used before, during, and after a political debate to get an accurate pulse of viewer sentiment, and we’re excited to work with IJ.com as they test out what our product can do,” said Justin Cohen, Google Consumer Surveys Product Marketing Manager. 

Google Consumer Surveys has been widely regarded as a top online market and consumer research tool available to determine voter demographic information, opinion, and behavior. IJ.com is a social first news company that serves millions of Americans daily with shareable, informative and mobile friendly content.  Founded in 2012 by a twenty-five year-old who saw  a future in social publishing,  the Independent Journal is now one of the most trafficked websites in the U.S., with more than 35 million monthly unique users.

Contact: Matt Manda 
Phone: (785) 766-7662

 


WOW! New Family-Owned Grocery Stores Will Save L.A. Area Families Big Bucks

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WOW! New Family-Owned Grocery Stores Will Save L.A. Area Families Big Bucks


LOS ANGELES, Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — Grocery Outlet Bargain Market, the nation’s fastest-growing, extreme-value grocery retailer, will open 14 stores throughout the Los Angeles area beginning this December, and continuing at a rapid pace throughout 2016. Unlike other discount grocers, Grocery Outlet offers name-brands such as Kraft, Kellogg’s, Tide, Tyson, Amy’s Kitchen, Naked Juice and many more with prices up to 60 percent off traditional supermarkets. This year alone, shoppers have saved more than $1 billion on products purchased at Grocery Outlet as compared to traditional grocery stores.

Photo – http://photos.prnewswire.com/prnh/20150911/265887-INFO
Photo – http://photos.prnewswire.com/prnh/20150911/265888
Logo – http://photos.prnewswire.com/prnh/20150702/227920

“It’s fun to watch eyes pop and jaws drop when people come to our stores the first time and see such extreme bargains on the brands they love,” said Eric Lindberg, Co-CEO of Grocery Outlet. “There is a reason we label products with discounts over 50 percent as ‘WOW’ deals. It’s often the first thing shoppers say when they realize how much money they’ll save.”

Grocery Outlet Bargain Market offers the same trusted brands as traditional grocery stores at a fraction of the cost thanks to its opportunistic buying model. Buyers negotiate directly with manufacturers to buy overstock and surplus products at deep discounts and pass those savings directly on to customers. All products are 100 percent satisfaction guaranteed.

In addition to bringing affordable, healthy options to the Los Angeles area, Grocery Outlet will be making an impact in the local communities as well. All stores are independently owned and operated by residents in or near the communities they serve. With the opening of the first 14 stores alone, the independent Grocery Outlet operators will create jobs for approximately 500 people. 

“Giving back to the Los Angeles community is a big priority,” said MacGregor Read, Co-CEO of Grocery Outlet. “My grandfather started this business nearly 70 years ago. As a family-run business, we’re proud to say our values are reflected in each of our stores. From supporting little league teams to donating food to those in need, our local owners share our commitment to making a lasting impact.” 

To find store locations and learn more about Grocery Outlet, visit the Los Angeles store page at www.groceryoutlet.com/LA.

About Grocery Outlet
Based in Emeryville, California, Grocery Outlet offers extreme bargains on brand name merchandise, with prices often up to 60% less than traditional supermarkets. The fastest-growing “extreme-value” grocer in the U.S., Grocery Outlet has more than 227 locations in California, Idaho, Nevada, Oregon, Pennsylvania and Washington. Grocery Outlet carries refrigerated and frozen foods, fresh produce, fresh meat, organics, dry groceries, beer and wine, health and beauty care, over-the-counter drugs, household products, toys and gifts. A third-generation family-led company founded in 1946, Grocery Outlet’s mission has always been to provide customers a fun place to find extreme values on name brands they trust. Most stores are independently owned and operated by locally based families. For more information on Grocery Outlet, please visit www.GroceryOutlet.com.


U.S. Department of Transportation and the Ad Council Kick Off Child Passenger Safety Week With Launch of New PSA Campaign

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U.S. Department of Transportation and the Ad Council Kick Off Child Passenger Safety Week With Launch of New PSA Campaign

New PSAs Urge Parents to Protect Their Child’s Future at Every Stage of Life


WASHINGTON, Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — Safety seats, if used correctly, can dramatically reduce the risk of fatality or injury to children involved in car crashes. Therefore, even if you think you have your child in the right car seat, you should check again to be sure, as the latest data from the U.S. Department of Transportation’s National Highway Transportation Safety Administration (NHTSA) shows that approximately 59 percent of car seats are misused. Furthermore, in 2013 more than one-third of children killed in car crashes were completely unrestrained – meaning that they were not in car seats, booster seats or wearing seat belts.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7618951-ad-council-child-passenger-safety/

Photo – http://photos.prnewswire.com/prnh/20150915/266626

As part of Child Passenger Safety Week from September 13 to September 19, 2015, NHTSA has teamed up with the Ad Council to launch a new series of public service ads (PSAs) that urge parents to protect their child’s future at every stage of life, by making sure they secure them in the correct car seat for their age, height, and weight. The new campaign materials were created pro bono by Casanova and Misterface and include English and Spanish radio, print, outdoor and web banner ads. The English PSAs direct to SaferCar.gov/TheRightSeat and the Spanish ads direct to www.SaferCar.gov/protegidos where parents can find more information on how to determine if their child is in the right seat for his or her age and size. 

“Protecting our children – the most vulnerable passengers – should be everyone’s safety priority,” said NHTSA Administrator, Mark Rosekind. “Parents and caregivers are the first line of protection by ensuring that car seats are installed properly, that children are in the right seat and buckled in correctly. Car seats provide life-saving and injury-reducing benefits for child passengers.”

“We all want to do everything we can to make sure our children are safe, but every day in America too many children are riding in the wrong car seats or without any kind of restraint at all,” added Lisa Sherman, President and CEO of the Ad Council. “By making sure you know the right size seat for your child, how to install it properly, and when it’s time to change to a bigger seat, you can make sure your child is as safe as possible.”

Child Passenger Safety Week is a nationwide community effort sponsored by NHTSA to provide education on how to use car seats, booster seats and seat belts for children. The week concludes with National Seat Check Saturday on September 19, when certified Child Passenger Safety Technicians across the country will be available at local car seat inspection stations to offer advice and instruction to parents and caregivers about choosing the right car seat for their child, the importance of registering car seats with the manufacturer, and what to expect if the seat is subject to a safety recall. To coincide with Child Passenger Safety Week, NHTSA will also be hosting a Twitter chat on Wednesday, September 16, from 2-3 p.m. ET via @NHTSAgov using the hashtag #therightseat.  For more information on Child Passenger Safety Week events, and to find your nearest car seat inspection station, visit http://www.safercar.gov/cpsApp/cps/index.htm 

“This campaign is not about death; it is about life, about dreams. It is a plea to parents in the present in order to ensure our kid’s future. Although the statistics about the deaths and injuries caused by crashes are scary, we don’t want to scare parents, we want to inspire them,” said Elias Weinstock, Chief Creative Officer.

The new PSAs are an extension of the Ad Council’s Child Passenger Safety campaign which launched in 2012. The Ad Council will be distributing the new PSAs to media outlets nationwide this week, and they will also be made available through PSACentral.org. The ads will air and run in time and space entirely donated by the media. To date, the Child Passenger Safety campaign has received more than $175 million in donated media.

NHTSA
For more than four decades, the National Highway Traffic Safety Administration (NHTSA) has served as the key federal agency charged with improving safety on our nation’s roadways. As part of the U.S. Department of Transportation, NHTSA is working to reduce traffic-related deaths and injuries by promoting the use of safety belts and child safety seats; helping states and local communities address the threat of drunk drivers; educating road users about the risks associated with distracted driving; regulating safety standards and investigating safety defects in motor vehicles; establishing and enforcing fuel economy standards; conducting research on driver behavior and traffic safety; and providing consumer information on issues ranging from child passenger safety to impaired driving. For more information, visit www.nhtsa.gov.

The Ad Council 
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of public service campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit Adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.

Casanova Pendrill
Casanova Pendrill is one of the leading Hispanic integrated communications agencies in the U.S. Founded in 1984, the company is headquartered in Costa Mesa, CA with full-service offices in New York and Detroit, and handles Hispanic advertising and integrated communications services for Fortune 500 clients like General Mills, Nestle, Chevrolet, U.S. Army, and the California Lottery, among others. Casanova has been affiliated with McCann Worldgroup since 1999.

Secure His Future Print PSA

 

Secure Her Future Outdoor PSA

 

The Right Seat Social Media Graphic

 

The Right Seat Social Media Graphic

 


6 Latino American Landscape Architects in the Spotlight for National Hispanic Heritage Month

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6 Latino American Landscape Architects in the Spotlight for National Hispanic Heritage Month


WASHINGTON, Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — Each year Americans celebrate the four weeks between September 15 and October 15 as National Hispanic Heritage Month. It’s a great time to recognize the many contributions of Hispanic and Latino American landscape architects to U.S. society, says K. Richard Zweifel, FASLA, president of the American Society of Landscape Architects (ASLA).

Logo – http://photos.prnewswire.com/prnh/20140325/DC90161LOGO-b

“Landscape architects of Hispanic origin are drawn to the landscape architecture profession because of their affinity for the environment, science and art,” says Zweifel. “Aspiring Latino landscape architecture students are growing in ranks among graduates, and all of them want to transform their communities through sustainable design.”

This year, ASLA held its third annual Diversity Summit. Here are some landscape architects at the forefront of the profession both in and outside the profession:

  1. Roberto Rovira, ASLA. Rovira is the principal of Studio Roberto Rovira Inc. in Miami and chair of the Department of Landscape Architecture and Environmental and Urban Design at Florida International University. He has been lead designer in national and international projects in the United States, Latin America and the Middle East, and his work ranges from installations to urban projects.
  2. Melissa Henao-Robledo, ASLA. Henao-Robledo works as a business development representative for outdoor furniture company Landscape Forms, serving the Austin, Texas, area. Henao-Robledo has spent the last several years promoting the landscape architecture profession to minorities in Austin through the Latinos in Architecture and DesignVoice committees of the American Institute of Architects.
  3. Bianca Paz Ribadenieira, ASLA. Paz Ribadenieira is a landscape designer for the parks and recreation department of St. Paul, Minnesota. She had previously spent six years in international design practice, including in Ecuador and Spain.
  4. Diana Fernandez, Associate ASLA. Fernandez is a landscape architect with Sasaki Associates in Boston. Fernandez has been recognized many times for exceptional leadership, and has received four ASLA student awards, including a 2011 ASLA Student Honor Award in the Analysis and Planning Category and a 2013 ASLA Student Award of Excellence in the Communications Category.
  5. Carolina Carvajal, ASLA. Carvajal, a native of Colombia, joined Carol R. Johnson Associates Landscape Architects in 2011. She has been a key project team member on projects in the United States and abroad, and has developed particular expertise in community outreach and engagement.
  6. Jose M. Alvarez, Associate ASLA. Alvarez is a landscape designer with EDSA Inc. in Ft. Lauderdale, Florida. He has developed a unique understanding of tropical and subtropical landscapes in areas including South Florida, the Caribbean and South America. He has been recognized with awards of merit in 2011 and 2012 by the Florida Chapter of the American Society of Landscape Architects.

ASLA’s Spanish-language materials include an introduction to the profession and Society on the ASLA website and fact sheet.

Images of the listed landscape architects are available for journalists. Please contact Karen Grajales at [email protected].

About ASLA
Founded in 1899, the American Society of Landscape Architects is the national professional association for landscape architects, representing more than 15,000 members in 49 professional chapters and 72 student chapters. Members of the Society use “ASLA” after their names to denote membership and their commitment to the highest ethical standards of the profession. Landscape architects lead the stewardship, planning and design of our built and natural environments; the Society’s mission is to advance landscape architecture through advocacy, communication, education and fellowship.


7-Eleven and PayNearMe Introduce the First Mobile Bill Payment Center for Cash Users

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7-Eleven and PayNearMe Introduce the First Mobile Bill Payment Center for Cash Users


Bilingual app is first in PayNearMe’s plans for financial services suite for the underbanked


SUNNYVALE, Calif. and DALLAS, Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — PayNearMe, a financial services technology company, has partnered with 7-Eleven, Inc. to introduce the PayNearMe Bill Pay app, enabling U.S. consumers to pay over 17,000 national and local billers with cash using a convenient barcode scan at participating 7-Eleven stores. The domestic bill payment service is the first in a line of affordable financial services that the company plans to offer cash-preferring U.S. consumers and extends the reach of PayNearMe’s existing cash merchant processing offering for businesses.

Photo – http://photos.prnewswire.com/prnh/20150913/265963
Logo – http://photos.prnewswire.com/prnh/20101208/DA14293LOGO

The PayNearMe Bill Pay app serves as a full-service bill payment center, allowing cash users to keep track of payment history, set reminders, and securely pay their bills in under 60 seconds with one trip to their local 7-Eleven store. Most of 7-Eleven’s nearly 8,000 U.S. stores are open 24/7, allowing users with even the tightest schedules to easily and conveniently stay on top of their bills.

The wide range of billers that are payable include cable companies, utilities providers and insurance companies, as well as PayNearMe’s existing merchants such as Greyhound bus, and Indego, the city of Philadelphia’s bike share program. 

According to the FDIC, 28 percent of U.S. households have limited or no access to bank accounts. The financially underserved and others who simply prefer to use cash can use this app to pay for bills and services without missing work for trips to a payment office, standing in long lines, and/or filling out complicated forms for money orders.

“This PayNearMe Bill Pay app is just the beginning,” said Danny Shader, PayNearMe’s founder and CEO. “Cash users are largely neglected in today’s bank-based digital economy. By building a suite of easy-to-use financial services that are also easy for retailers to provide to their customers, we will make it possible for everyone to benefit from the convenience of digital transactions.”  

With money transmitter licenses already secured in all 48 states where they are required, PayNearMe expects to add national and regional retailers to its payment location network in the coming months. Other financial services are expected to follow.

PayNearMe Bill Pay for Retailers
For retailers, the PayNearMe Bill Pay app offers a new way to provide additional value to customers, increase in-store traffic and attract new customers. The app’s cloud-based technology gives retailers the ability to implement PayNearMe with minimal change to their existing systems.

7-Eleven is the first retailer to capitalize on PayNearMe’s technology by partnering with PayNearMe to offer a co-branded app. Called 7-Eleven Bill Pay Operated by PayNearMe, the app features the same 17,000 national and regional billers as PayNearMe Bill Pay, but is marketed exclusively by 7-Eleven to its customers. 

“7-Eleven Bill Pay app builds on 7-Eleven’s portfolio of products and services that are affordable and convenient for financially underserved customers.” said Raja Doddala, 7-Eleven’s vice president of innovation and omnichannel strategy. “This app is one in a series of innovations that will take 7-Eleven stores from being convenience stores to ‘convenient’ stores.”

Download the Apps
Both the PayNearMe Bill Pay and 7-Eleven Bill Pay Operated by PayNearMe apps are available to download for free in the Google Play store or iTunes App Store. Consumers can begin paying bills in three easy steps:

  1. Create an account and add a bill. A barcode will be generated on the smartphone for each biller.
  2. At the store, show the barcode to the 7-Eleven cashier and tell them the amount you wish to pay.
  3. Provide the cash for your payment and get a receipt as proof of payment.

A convenience fee applies, depending upon the biller and the size of the payment, but most of the time, it is approximately $1.99 per payment.

Most payments are posted to the account within 4 business days, though many billers post payments the next business day.

“There is a lot of buzz around the potential of digital payments, but you can’t push cash into a smartphone or a computer,” said Shader. “We are digitizing cash transactions to make it easier for consumers to pay, for billers to accept and for retail partners like 7-Eleven to process.”

For more information about PayNearMe, visit: www.paynearme.com.

Additional Resources
To access PayNearMe videos and images, visit: www.paynearme.com/news.

About PayNearMe
PayNearMe is the first technology company to offer consumers an electronic way to pay with cash using their mobile device. The PayNearMe Bill Pay app, available in the Google Play store and iTunes App Store, enables consumers to pay for cable and phone bills, insurance, utilities, rent, loans, and much more with cash. PayNearMe has been helping government agencies and businesses accept cash payments remotely since 2009. The company’s merchants now include Greyhound bus, California Department of Child Support Services and the city of Philadelphia’s bike share program Indego, among others. Consumers can pay bills on their own schedule, in their own neighborhood, in less than one minute at nearly 17,000 retail locations in PayNearMe’s nationwide network, which includes 7-Eleven and Family Dollar stores. For more information, visit www.PayNearMe.com. 

About 7-Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7‑Eleven operates, franchises or licenses some 10,500 7‑Eleven® stores in North America. Globally, there are more than 56,600 7‑Eleven stores in 16 countries. 7‑Eleven has been honored by a number of companies and organizations recently. Accolades include:  #1 on Entrepreneur magazine’s 2014 Top Global Franchise list; #2 on Franchise Times Top 200 Franchise Companies for 2013; #10 spot on Entrepreneur magazine’s Franchise 500 list for 2015, and #3 in Forbes magazine’s Top 20 Franchises to Start. 7‑Eleven is No. 3 on Fast Company magazine’s 2013 list of the “World’s Top 10 Most Innovative Companies in Retail.” 7‑Eleven places among Top Veteran-Friendly Companies for 2014 by U.S. Veterans Magazine and is among GI Jobs magazine’s Top 100 Military Friendly Employers for 2014. Hispanic Magazine named 7‑Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7‑Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.


Cine Nostalgia Celebrates German Valdes “Tin Tan” Centennial Birthday And Unparalleled Artistic Career

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Cine Nostalgia Celebrates German Valdes “Tin Tan” Centennial Birthday And Unparalleled Artistic Career


MIAMI, Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — Cine Nostalgia celebrates the brilliant 30+ years cinematographic career and centennial birthday of German Valdes, most commonly known as Tin Tan. Tin Tan is one of the earliest, most famous and celebrated comedians of a transnational culture that originated in the U.S. –Mexican borderland of the 30’s and 40’s–, and perhaps, the most active representative of a cross-cultural form of expression that mixed the Mexican and American heritages resulting in a new refreshing and brilliant comedy style.

“Tin Tan grows in the border town of Chihuahua and soon takes part of the music, fashions, verbal and cultural repertoire of the Mexican American generation, at the time called ‘Pachucos’, which takes Mexico City by storm and projects him to stardom. This successful Mexican comedian of exceptional talent, grace and unmatched versatility exploited its prodigy by starring more than 90 films and brightening the Golden Age of Mexican Cinema. Cine Nostalgia has the majority of Tin Tan movies, a superior offer not comparable with any other Spanish movie channel to date. In the centenary of Tin Tan’s birth, Cine Nostalgia pays tribute to his extraordinary career with a movie marathon and special productions,” said Carlos Vasallo, President and CEO of Cine Nostalgia.

Cine Nostalgia will showcase throughout the month of September an anthology of Tin Tan with more than 40 titles in 3 daily functions from Monday to Sunday (at 11:15 ET 17: 15ET and 23: 15ET). And on Saturday, September 19th, in celebration of his birthday, Cine Nostalgia will host a movie marathon of 24 hours with the best titles of Tin Tan films. No other Spanish movie channel can offer this volume of films and selected product.

Also, Cine Nostalgia will display additional productions and documentaries this month:

– ‘Great Biographies of Mexican Cinema‘ will display a biographical documentary of the comedian, his interpretations, and testimonials of those close to his career such as Paco Miller -who discovered him-; film director Gilberto Martinez Solares; film historian, David Ramon; and actresses Carmelita Gonzalez and Kitty de Hoyos.

– ‘Great Moments of Our Music‘ will feature 50 video clips of Tin Tan songs and dances from his well-known musical numbers and large cinematographic productions.

– ‘Great Moments of Our Cinema‘ will showcase unique productions of how Tin Tan films were produced and the period in which these were produced.

– ‘Days of Cinema‘ will exhibit a variety of testimonials from those close to Tin Tan including Marcelo Chavez (carnal), Fannie Kauffmann “Vitola”, Wolf Ruvinskis, Joaquin Garcia “Borolas”, Jose Rene Ruiz “Tun Tun”, and his brothers Ramon Valdes and Manuel “Loco” Valdes.

In addition, Cine Nostalgia programming capsules will display a private collection revolving around the famous actor including photographs, posters, cartoons, and other materials of the time with commemorative motifs.

Additional programming information will be available in our website at http://cinenostalgia.tv/tintan.php which will be specially dedicated to the unforgettable German Valdes, “Tin Tan”


Pinkwashed alcohol products & promotions exposed in new study

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Pinkwashed alcohol products & promotions exposed in new study

Alcohol is a known & avoidable contributor to breast cancer

Alcohol Justice spotlights problems & dangers of pinkwashing


SAN FRANCISCO, Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — A new study in the October issue of Addiction documents alcohol products promoted with pink ribbons, partnerships with breast cancer charities, and general terms such as “breast cancer research” or “cure.”

Logo – http://photos.prnewswire.com/prnh/20110727/DC41105LOGO

Hundreds of brands promote products with breast cancer awareness ribbons, and when companies that make products that contribute to cancer do so, it is called pinkwashing. Ironically, pinkwashed alcohol brands contribute to cancer risk in the name of research, treatment, and/or prevention. Pinkwashed drinks extend the potential to increase sales of a carcinogen by linking an iconic charitable cause and entire populations of women, including young women who may already drink at higher levels.

“Pinkwashed alcohol products and promotions under the breast cancer awareness credo devalue and undermine the vital work of cancer charities,” stated Sarah Mart, research director at Alcohol Justice and coauthor of the study. “As a public health standard, breast cancer awareness should be clearly separate from alcohol marketing.”

The evidence is clear: moderate and even low alcohol use is a leading risk factor for breast cancer, and 8% of breast cancer cases globally are attributable to alcohol.

“Alcohol is a major contributing cause of a wide range of social problems, types of trauma and chronic disease, including several types of cancer,” said Norman Giesbrecht, study coauthor and senior scientist and director at the Centre for Addiction & Mental Health in Toronto. “An alliance between a breast cancer prevention charity and an alcohol producer confounds efforts to implement effective prevention strategies and may increase risky drinking among the most vulnerable.”

“Big Alcohol’s pinkwashing is a deceptive, egregious, and exploitive cause-marketing practice that does more harm than good,” said Bruce Lee Livingston, Alcohol Justice Executive Director/CEO. “Cancer charities need to reconsider any marketing partnerships and sponsorship relationships with alcohol brands. Local, state, and federal regulators must end this charade, in the honor of those who have fallen victim to alcohol-related disease.”

Ms. Mart will present the study’s findings and recommendations in October at the Global Alcohol Policy Conference in Edinburgh, Scotland; and in November at the American Public Health Association Annual Meeting in Chicago, Illinois.

Find the abstract for the article, Red flags on pinkwashed drinks: contradictions and dangers in marketing alcohol to prevent cancer at http://onlinelibrary.wiley.com/doi/10.1111/add.13035/abstract.

Watch a short video, or download the Alcohol Justice brief, Pinkwashed Drinks: Problems & Dangers at www.alcoholjustice.org.

CONTACT: Michael Scippa 415 548-0492
Jorge Castillo 213 840-3336


This Is a Test From PR Newswire – 3

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Photo: http://photos.prnewswire.com/prnh/20130405/MM29295

Photo: http://photos.prnewswire.com/prnh/20130328/TESTIMAGE2

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Source: PR Newswire: Test

This Is a Test From PR Newswire – B

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Photo: http://photos.prnewswire.com/prnh/20130328/TESTIMAGE2

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Source: PR Newswire: Test

California Hispanics Lag in Awareness of Drought Mandated Water Reduction

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California Hispanics Lag in Awareness of Drought Mandated Water Reduction


BURBANK, Calif., Sept. 14, 2015 /PRNewswire-HISPANIC PR WIRE/ — California based market research firm ThinkNow Research has just released the results for its first ever California Latino water conservation survey. The survey shows Hispanics in California are less aware of the Governor’s drought related water reduction mandate than non-Hispanics in the state. The survey was conducted in late August and consisted of 500 respondents, half of which were Hispanic. The survey asked three simple questions:

  • What is the most critical issue facing the State of California at the moment?
  • Have you heard that Governor Jerry Brown has ordered mandatory water reductions across the state?
  • If so, do you know what the overall water reduction target is for California?

In all three measures California’s Hispanic population lagged behind non-Hispanics. With regards to awareness of the Governor’s water reduction mandate, 86% of Non-Hispanics were aware versus 79% of Hispanics but that number dropped to 77% for Spanish speaking Hispanics and 74% for 18-34 year old Hispanics. Regarding these results, ThinkNow Research Partner, Roy Eduardo Kokoyachuk, states, “With Hispanics surpassing non-Hispanic Whites in the state as the largest ethnic group, we felt it was important to understand how aware they are of drought related information. The lower awareness among younger Hispanics is concerning given that the median age of California’s Hispanic population is 27.”

Among non-Hispanics who had heard about the water reduction mandate 24% knew that the statewide reduction target was 25% while only 16% of the Hispanics correctly identified the target. Hispanics in the state were also less likely to mention the drought as the most critical issue facing the state with 37% of them listing it as the most critical statewide issue at this moment vs. 44% of non-Hispanics. More results from the survey can be found here: http://bit.ly/1M2htiE

About The Company:

ThinkNow Research provides solutions for gathering Hispanic, multicultural and total-market consumer insights. The company owns and operates a 35,000 member online market research panel and offers full-service design & execution of market research projects. For more information visit us at www.thinknowresearch.com or reach out to Deb Zimmerman.

 


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