Dr Pepper Partners with Romeo Santos to Kick Off This Year’s “Dare to Discover” Campaign
Dr Pepper Partners with Romeo Santos to Kick Off This Year’s “Dare to Discover” Campaign
Dr Pepper will also award $75,000 in scholarships
at Premios Juventud 2015 with Jessica Cediel
PLANO, Texas, July 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — Dr Pepper has a heritage of elevating unique stories and people – such as Romeo Santos, Latin superstar and Grammy-nominated Bachata singer – who break the mold and dare to make the world their own. To continue its celebration of curiosity and individuality, especially among the Hispanic community, Dr Pepper is hosting a private concert featuring Santos on Wednesday, July 15 as part of its “Dare to Discover” campaign. The exclusive event kicks off the brand’s presence at this year’s Premios Juventud and dares fans to discover the unique flavors of Dr Pepper – and life in general.
“It’s an honor to join forces with Dr Pepper in the lead up to Premios Juventud as we celebrate the accomplishments of the Hispanic community – everything from music to entertainment to education,” said Santos. “To that end, I’m especially proud to work with a brand that recognizes the talents of rising Hispanic high school students as they embark in achieving their life-long dreams.”
This month, Dr Pepper has chosen two outstanding students to receive $75,000 in scholarships as part of the “Dare to Discover” campaign, which encourages Hispanic students to follow their dreams and reach for their goals. The annual scholarship program targets high school seniors of Hispanic heritage who are pursuing a higher education, ultimately selecting recipients based on academic achievement, financial need and an essay submission.
“We recognize the financial challenges certain students may face as they strive to obtain higher education,” said Bernardo Meza, Director of Hispanic Marketing at Dr Pepper Snapple Group. “To lessen this burden, we are proud to award these scholarships to deserving Hispanic students as they make their bold dreams a reality and become even stronger leaders in our communities.”
The winners of the “Dare to Discover” scholarship will be announced by Dr Pepper spokesperson Jessica Cediel – Colombian on-air personality, model, actress and reporter for Univision’s El Gordo y la Flaca – during the network’s 12th annual Premios Juventud show on Thursday, July 16 in Miami, Florida. In addition to the scholarship announcements, the audience will also be shown the inspiring stories of the upbringings, passions and aspirations behind each of the winners.
Premios Juventud is a Spanish-language television show that celebrates Hispanic youth and recognizes artists in music, film, sports, style and pop culture. To find out more about Dr Pepper and the “Dare to Discover” campaign, please visit www.DrPepper.com.
About Dr Pepper
Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Diet, 10 calorie, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored beverages, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean. For more information, visit DrPepper.com or DrPepperSnapple.com. For the brand’s latest news and updates, follow Dr Pepper at Facebook.com/DrPepper or Twitter.com/DrPepper.
Media Contact:
Brian Bell
Dr Pepper Snapple Group
[email protected]
972-673-6688
APR Energy Signs Six-Month Contract Extension for Guatemala Mining Project
APR Energy Signs Six-Month Contract Extension for Guatemala Mining Project
JACKSONVILLE, Fla., July 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — APR Energy plc (LSE: APR), a global leader in fast-track power solutions, today announces that it has signed an extension for its 16MW power project supporting a mining customer in Guatemala. APR Energy’s mobile diesel generators have served as the sole power source for the crucial operations of the mine, which operates independently from the local grid system. The project, which began in January 2013, now is contracted to run into the first quarter of 2016.
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“We are pleased that the customer has again extended our contract. It is a testament to our ability to safely deliver the reliable power needed by energy-intensive operations such as mining,” said Tom Caldwell, Managing Director of APR Energy’s Americas region.
“Extractive industries typically require round-the-clock power with variable load savings, and this project is one of a growing list of successful solutions that we have provided to mining companies and other industrial facilities around the world,” Caldwell added.
APR Energy’s power solutions for extractive and other industrial companies also have included a 2011 project in Mozambique with Vale, the second largest commercial mining company in the world; one for a copper mine in northwest Botswana in 2012; and an ongoing project for a mining company in the South Pacific.
About APR Energy
APR Energy is the world’s leading provider of fast-track mobile turbine power. Our fast, flexible and full-service power solutions provide customers with rapid access to reliable electricity when and where they need it, for as long as they need it. Combining state-of-the-art, fuel-efficient technology with industry-leading expertise, our scalable turnkey plants help run cities, countries and industries around the world, in both developed and developing markets. For more information, visit the Company’s website at www.aprenergy.com.
Alcohol Justice Releases New Report on Marin County’s Alcohol Environment: Harm, Costs, Policies, & Community Resources
Alcohol Justice Releases New Report on Marin County’s Alcohol Environment: Harm, Costs, Policies, & Community Resources
A valuable tool for policymakers to help reduce excessive consumption & alcohol-related harm
SAN RAFAEL, Calif., July 14, 2015 /PRNewswire-HISPANIC PR WIRE/ — Alcohol Justice and the San Rafael Alcohol & Drug Coalition have published a new report titled: “Marin County’s Alcohol Environment: Harm, Costs, Policies, & Community Resources.” It was released at a meeting of the Marin County Board of Supervisors on Tuesday morning.
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The report documents how the alcohol environment in affluent Marin puts both youth and adult residents at high risk for alcohol- related harm. The report describes not only the county’s dangerous consumption and resulting harms but suggests how communities can enact policies that positively and effectively change the environment.
“Our new report is a call to action,” stated Jorge Castillo, Alcohol Justice Advocacy Director. “Marin County is saturated with alcohol, and the resulting higher-than-state-average harms to youth and adult drinkers must be addressed with new evidence-based policies.”
Marin County’s documented alcohol-related harm includes:
- Admissions for treatment for alcohol as a primary substance and alcohol-related emergency room visits are higher in Marin County than statewide averages
- One out of ten motor vehicle crashes and 37% of crash fatalities in Marin County are alcohol-related
- Each year, the estimated economic cost experienced by Marin County is $214.7 million, including $92.2 million in direct costs to government
“To help stem the dangerous consumption and resulting harms described in this report, communities can enact policies that positively and effectively change the environment,” stated Marcianna Nosek, CNM, MPH, CNL, PhD, faculty at the University of San Francisco School of Nursing and Health Professions, and Chair of the San Rafael Alcohol and Drug Coalition. “Such policies include reductions in access and availability to alcohol; limits on advertising and promotion; and increased enforcement of underage drinking laws.”
Alcohol Justice and the San Rafael Alcohol & Drug Coalition invite policymakers, community organizations, parents, educators, elected officials, and anyone with an interest in the health and safety of Marin County residents with regard to alcohol to attend the next San Rafael Alcohol & Drug Coalition meeting. For more info: [email protected]
Contact: Michael Scippa 415-548-0492
Jorge Castillo 213-840-3336
High-Profile Global Companies Take Steps To Protect Virtual Brand Identity
High-Profile Global Companies Take Steps To Protect Virtual Brand Identity
Purchasing top-level domains such as .LAT help brands reach new target audiences and ensures protection against cybercrime
MIAMI, July 14, 2015 /PRNewswire-HISPANIC PR WIRE/ — Do you know what Apple.LAT, Google.LAT and Facebook.LAT all have in common? They have all just purchased top-level domain .LAT, which specifically targets Latinos looking for a sense of virtual-belonging and networking opportunities within the Hispanic community. With .LAT, companies can obtain a space where they can connect with this powerhouse market, in addition to preventing domain hijackers and cybersquatting.
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Considering domain names are a representation of your virtual identity, a number of businesses are preventing criminals from cyber-attacking their brand and exploiting it for personal gain. In 2012, incidents of domain hijacking and related crimes – hacking, phishing and social engineering – increased by more than 42 percent, according to security-software company Symantec. Taking this into consideration, .LAT created the opportunity for brands to protect their trademarks, by including within its launch process, an exclusive phase that allowed brand owners to register the domains that matched their brands before registration was open to the general public.
Currently through August 1st, .LAT is going through the last phase of the launch process, so there is still an opportunity for brands to secure their trademarks. They can even purchase the generic name of the category of their service/product that would make an ideal complement to their domain portfolio. For example, cerveza.LAT, futbol.LAT, restaurants.LAT, etc.
“A company’s brand name is their most valuable asset. We are very excited that top global companies have purchased and continue to purchase .LAT to protect their brand identity,” says Anthony Harris, Founder of eCOM-LAC the Latin America and Caribbean Federation of Internet and Electronic Commerce. “In addition, they have opened the door to connect with one of the most diverse and powerful groups, U.S. Hispanics, that will account for 10.6 percent of total U.S buying power by 2019.”
Aside from establishing an online presence with Latin identity, .LAT makes communication between Latino users simple, as well as sharing new business ventures and creative ideas.
About .LAT
.LAT is the new Internet domain to enable individuals, organizations and causes to have an Internet presence with Latin identity. It is a join initiative by eCOM-LAC, the Latin America and Caribbean Federation for Internet and Electronic Commerce, and NIC Mexico. eCOM-LAC is based in Uruguay and is a not for profit entity that supports projects oriented to promote the use of TICs to reduce the digital gap in the region. NIC Mexico is in charge of running the .MX domain names, utilizing more than 20 years of experience to provide the back-end for .LAT, making it a 100% Latino initiative.
Press Contacts
Burson-Marsteller
Valerie Mesa
305-347-4337
[email protected]
Hispanic First-Time Home Buyers Ready to Move the Market
Hispanic First-Time Home Buyers Ready to Move the Market
More than half expect to make a 20 percent down payment, according to a TD Bank survey
CHERRY HILL, N.J., July 14, 2015 /PRNewswire-HISPANIC PR WIRE/ — Saving for a down payment of 20 percent or more may be difficult for Hispanic first-time home buyers but, according to research released today by TD Bank, America’s Most Convenient Bank®, they want to try to make it happen. The bank polled more than 1,000 Americans looking to purchase their first home within the next five years.
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The First-Time Home Buyer Pulse revealed that 66 percent of Hispanics surveyed who are planning to buy a home in the next five years would like to provide a sizable down payment of 20 percent or more. In addition, 66 percent of Hispanics indicated that they are having trouble saving for a down payment.
“Many first-time buyers today are finding it difficult to save for a large down payment, especially young adults who are saddled with substantial student loan debt,” said Scott Haymore, Head of Mortgage Pricing and Secondary Markets, TD Bank. “The great news is that many lenders today are offering home affordability and down payment assistance programs so it’s important for these buyers and potential buyers to shop around for a mortgage and learn more about the options available to them.”
Hispanic First-Time Home Buyers Are Keeping Their Finance Options Open
- Hispanic first-time home buyers are keeping their options open in terms of how they plan to purchase their first home. The top three options Hispanics consider include cash savings, 30-year mortgage, and affordability program.
- Hispanics (46 percent) are more likely than the general population (38 percent) to consider affordability programs.
- The majority of Hispanics (71 percent) will buy their first home with a spouse/partner, compared with 56 percent of the general population.
“Finding a lender should be a buyer’s first step when searching for a home,” said Haymore. “Today, mortgages are not one size fits all – in order to find the option that best fits your needs and budgets discuss your financial situation with a lender you trust.”
Hispanic First-Time Home Buyers Are Looking for Move-in Ready Homes
- More than half of Hispanics (62 percent) are interested in buying a move-in ready home as their first home.
- Nearly one third of Hispanic first-time home buyers (32 percent) are looking for a home in a big city or urban area, compared with 20 percent of the general population.
- When purchasing a home, the top three amenities that Hispanic first-time home buyers seek include a backyard or pool, an attractive design, and close proximity to water and green spaces.
Hispanics Face Roadblocks When Purchasing Their First Home
- The top four roadblocks preventing Hispanics from buying their first home include saving money for a down payment, paying down debt, steady employment and finding a home in their price range.
- In addition, nearly a quarter of Hispanics (22 percent) feel like they can’t find a home that meets their needs and wants.
Nearly half of Hispanics surveyed (46 percent) plan to buy their first home in the next one to two years, and 38 percent plan on purchasing in the next three to five years. Additionally, when ready to purchase a home, Hispanics indicate that mortgage rates are the most valuable asset compared to a realtor or insurance costs.
Additional highlights from the First-Time Home Buyer Pulse are available at http://mediaroom.tdbank.com/homebuyer.
Survey Methodology
The total sample includes 1,002 respondents who are not currently homeowners and are considering purchasing a home in the next 5 years. The National sample size of 1,002 has a margin of error of +/- 3.1%. Data has been weighted by age, gender and region to reflect the population. The survey was fielded June 11 – June 16, 2015.
About Vision Critical
Vision Critical provides a cloud-based customer intelligence platform that helps companies build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight.
About TD Bank, America’s Most Convenient Bank®
TD Bank, America’s Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.tdbank.com. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US.
TD Bank, America’s Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol “TD”. To learn more, visit www.td.com.
Ken Johnson-Mondragon joins RCL Benziger as Director of Latino Research and Development
Ken Johnson-Mondragon joins RCL Benziger as Director of Latino Research and Development
CINCINNATI, July 14, 2015 /PRNewswire-HISPANIC PR WIRE/ — RCL Benziger welcomes our new Director of Latino Research and Development, Ken Johnson-Mondragon. He will begin work with RCL Benziger on July 13 and report to Anne Battes, Publisher, focusing on research and product development for the Latino community.
After receiving his M.A. in theology from the Catholic University of America, Ken served four years as a parish youth minister and pastoral associate. From 1999 to 2015, he worked for Instituto Fe y Vida, a national Catholic formation institute for Hispanic youth and young adult ministry, where he served as Director of Research and Publications. In 2007, Fe y Vida published his first book, Pathways of Hope and Faith Among Hispanic Teens. This year he will complete his Doctor of Ministry in Hispanic Ministry, from the Oblate School of Theology in San Antonio.
Ken is passionate about creating tools to empower those who evangelize young Latinos – in families, schools, and parishes. “His experience and research expertise will enable our team to better assess the catechetical needs of the Latino community,” said RCL Benziger President, Peter M. Esposito. As RCL Benziger’s presence in the Hispanic community grows, so will the scope of the resources we develop to serve the Catholic Church.
Visit www.RCLBenziger.com to learn more about our programs, resources, and services.
For more information, please contact
Harry G. Johns II, Director of Marketing, 513-728-6793
Founded in 1792, RCL Benziger is one the oldest publishers of Catholic educational materials and faith formation resources in the United States. Known for its multimedia product offerings, including digital and bilingual resources, RCL Benziger is a major provider of religious education programs for Catholic schools and parishes.
The RCL Benziger family of products supports catechists, educators, students, families, and individuals with resources for Sacrament preparation, family life, catechist formation, and adult faith formation.
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Tantalo Group Re-Imagines The Panama City Nightlife Experience
Tantalo Group Re-Imagines The Panama City Nightlife Experience
Teatro Amador Nightclub & Caliope Restaurant & Bar Bring Unparalleled Electronic Music And Cuisine To Panama’s Blazing Tourism Market
PANAMA CITY, July 14, 2015 /PRNewswire-HISPANIC PR WIRE/ — Leading hospitality development and management company, The Tantalo Group, has unveiled Teatro Amador Nightclub and Caliope Restaurant & Bar, two new and pioneering venues. Past the neoclassical doors of one of the oldest, still-functioning theaters in Casco Viejo, Panama City’s UNESCO World Heritage District, guests escape into an atmosphere where international music and cuisine converge in an incomparable setting. The venue surpasses the traditional concepts of Panama City nightlife, providing a lavish entertainment outlet for VIP guests, superstar DJs, locals and travelers alike.
“Panama has rapidly transformed into a major center for commerce and tourism creating a huge opportunity for creative and well-executed hospitality concepts,” said Matthew Blesso, Founder and CEO of NY-based Blesso Properties and Owner of Tantalo Group. “We are thrilled to own what we believe will be the premier nightclub in all of Central America as well as one of the most innovative restaurant concepts in Panama.”
Teatro Amador captivates its patrons by magically blending the old and the new combining a historic theater built in 1912 with an L-ACOUSTICS Line Array providing the best sound system in all of Central America. “Entering the space you feel like you have stepped back into the 1920s in Panama or Havana,” said Lorenzo Robles, General Manager. “While many nightclubs are sexy like ours, few have our historical character.”
Under new management, Blesso plans to take this nightclub to a realm heretofore unseen in Panama. Teatro Amador will not only host the world’s top DJs making it Panama’s premier electronic music destination, but will also continue the theater’s 100-year history as a cultural center showcasing multidisciplinary art and live music.
Right above the nightclub, Caliope Restaurant & Bar, offers one of the most inventive gastronomical experiences in Panama. The localvore restaurant offers a monthly rotating menu of international fusion cuisine. Head Chef Martino Pace, formerly of the Michelin-starred Le Calandre in Padua, Italy, prepares inventive dishes using traditional Panamanian ingredients in a novel way, truly embodying ‘Cusina sin limitadas’ (Cuisine without Limits). Caliope is the first high-end restaurant in Panama City, offering elegant cuisine in a fun, high-energy, casual setting, boasting 84 seats with access to a breezy internal terrace, open kitchen, two-story green wall and a sophisticated NYC-caliber cocktail menu.
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The Tantalo Group
For information and reservations: 866-970-4131 or www.tantalohotel.com.
TEATRO AMADOR
Teatro Amador is located on Avenida Central, between 11th and 13th Streets in Casco Viejo, Panama City. For more information and bookings: www.teatroamador.com.
CALIOPE Restaurant & Bar
Caliope Restaurant is located at Avenida Central, between 11th and 13th Streets in Casco Viejo, Panama City. Caliope is open Monday through Saturday from 7:00PM to 12:00AM. For more information and reservations: 011.507.212.1565 or www.calioperestaurant.com.
Media Contact: Lauren Cultrona [email protected] 212-857-0114
MasClientes.com, the Ultimate Tool for Online Services in Spanish
MasClientes.com, the Ultimate Tool for Online Services in Spanish
In the wake of the financial problems of Penny Saver and its PowerSites.com portal, the El Clasificado affiliate has strengthened its position as a major online brand for advertisers.
LOS ANGELES, July 14, 2015 /PRNewswire-HISPANIC PR WIRE/ — Any small or medium-size company with ambition and prospects should have a presence on the Internet, a need that not all Hispanic businesses know how to meet. Conscious of this, El Clasificado launched MasClientes.com in August 2014 offering a service for any company to have a web page in Spanish and building a presence in the most important search engines such as Google and Yahoo.
With the Penny Saver having declared bankruptcy, MasClientes.com has become a strong, attractive alternative for companies who had utilized the services of PowerSites.com. Also, El Clasificado brand now provides opportunities for companies who prefer English to be the language of choice for their web page.
For either language, MasClientes.com customers have their site optimized with the latest SEO and SEM techniques, a modern design that is easy to use, find online, and has been adapted to meet the tastes of the market they are targeting. Additional benefits include Google analytics reports, lead generator tools and the inclusion of your organization in leading online business directories like Yelp and Citysearch.
With certain offerings, companies that are utilizing the MasClientes.com packages are also reaping of the benefits of having a presence in Elclasificado.com and its 25 million monthly page views, a tool today helping to connect millions of people in the California Hispanic market as well as nationally.
“I’ve been a client of theirs for the past two years and have received fabulous customer service and many business opportunities,” said John G., a user from San Bernardino who has his page on MasClientes.com. “Both the product and the service have resulted in money well spent.”
Further offering increased response for each advertiser’s marketing dollars, MasClientes.com has also already ensured that each site is compatible with any mobile device. Helping to ensure an improved user experience as well as greater ranking within Google search results. It also provides the publicity that a company needs to increase traffic, establish its brand, grow it business as well as attract customers.
Download the MasClientes.com media kit today!
Contact: For advertising opportunities contact, Dario Rodriguez, Multimedia Manager at [email protected], 714-308-5642.