SOCCER.COM & Makita USA Announce Seventh Annual El Tricolor Soccer Contest
SOCCER.COM & Makita USA Announce Seventh Annual El Tricolor Soccer Contest
Grand Prize includes VIP treatment at Mexico vs. Argentina match in September
HILLSBOROUGH, N.C., June 23, 2015 /PRNewswire-HISPANIC PR WIRE/ — SOCCER.COM, the largest online soccer retailer in the world and a leading brand of parent company Sports Endeavors, Inc., today announced in collaboration with Makita USA its Seventh Annual El Tricolor Contest. The contest, which runs June 22 – August 15 offers one lucky fan the chance to win a grand prize trip for two to the Mexico vs. Argentina match on September 8 in Dallas, Texas.
The grand prize includes round-trip airfare, hotel, transportation to and from match, a VIP pregame field experience and VIP game tickets for two. Fans can enter for a chance to win at www.SOCCER.com/eltricolor.
“Makita’s active sponsorship of the Mexican National Team (MNT), as well as Major League Soccer (MLS), is a key part of the company’s effort to integrate the Makita brand into the life and passions of the Hispanic contractor,” says Raquel Portillo, senior marketing specialist, emerging markets at Makita. “Our partnership with Sports Endeavors allows us to give a contractor who supports MNT a dream trip to see their favorite team in action.”
“Each year the El Tricolor contest grows in number of entrants and helps us honor our fans who make SOCCER.COM a huge success,” says Jimmy McIntyre, Director of Marketing. “It allows us to connect our large database of Mexican fans with the Makita brand for a mutually beneficial partnership where fans are the ultimate winners. When a contest can pay homage to soccer fans, while also creating great sales and brand awareness, it is a win-win situation for everyone. Hispanics are estimated to have $1.5 trillion in purchasing power this year, so through this collaboration, we feel certain that the 2015 El Tricolor contest will be the best yet.”
El Tricolor refers the red, white and green of the Mexican flag, which also represents the jersey colors of the Mexican National Team (FMF) affectionately known as El Tri. Legends such as Jared Borgetti, Jorge Campos and Claudio Suarez have made way for today’s heroes, including Giovani dos Santos, Javier “Chicharito” Hernandez and Guillermo Ochoa, to create a sustained tradition of excellence on the field. In the summer of 2015, El Tri will challenge for silverware in the Copa America and Gold Cup, taking the field in a black home and white away jerseys with green on their hearts. The latter symbolizes respect, dynamic energy and patriotism, which are hallmarks of Mexican players.
About Makita USA: Makita utilizes leading-edge technology and innovation to engineer tools that are more compact with less weight to deliver industrial strength power and results. Makita USA, Inc. is located in La Mirada, California, and operates an extensive distribution network located throughout the U.S. For more information, please call 800-4-MAKITA (800-462-5482) or visit www.makitatools.com. You can follow Makita on Facebook at makitatoolspage, Twitter @makitatools, and YouTube at makitapowertools. Makita is Best in Class Engineering.
About SOCCER.COM: SOCCER.COM is part of the world’s leading authentic grassroots soccer company, Sports Endeavors, Inc., which was founded in 1984. SOCCER.COM has more than two million visitors per month and its print catalog has the largest distribution of any U.S. soccer publication in the world. Sports Endeavors also operates leading online retail sites for lacrosse and rugby at LACROSSE.COM and worldrugbyshop.com.
COMPANY CONTACT
Jimmy McIntyre
SOCCER.COM
919-640-6049
[email protected]
MIT Professor & Known Haitian Creole Advocate Join Forces To Create First Ever Kreyol Alphabet Songs and Videos
TARPON SPRINGS, Florida, June 23, 2015 /PRNewswire-HISPANIC PR WIRE/ — The first ever Kreyòl (Haitian Creole) alphabet songs as educational videos have been created and made available online, it was announced today. The groundbreaking project is the result of collaboration between Massachusetts Institute of Technology (MIT) Linguistics Professor Michel DeGraff and recognized Kreyòl advocate Mandaly Louis-Charles.
Photo – http://photos.prnewswire.com/prnh/20150622/224855
Photo – http://photos.prnewswire.com/prnh/20150622/224854
The videos’ creation holds both historical and political significance to the country of Haiti. Historically the primary language of school instruction has been French, despite most Haitians speaking only Kreyòl at home and in the community. Nearly 30 years after the language was made official, the newly created alphabet songs are intended for Haitian children to easily and joyfully learn their native language’s official alphabet.
“Imagine a new Haiti where everyone at long last can read and write their native language,” said DeGraff.
DeGraff leads the MIT-Haiti Initiative, a project that was created in response to the destruction of Haitian universities by the 2010 earthquake. The Initiative is using digital technology and open educational resources online, all in Kreyòl, in order to improve science, technology, engineering, and math education, as well as leadership and management in Haiti. The professor is also a founding member of Haiti’s recently created Haitian Creole Academy (Akademi Kreyòl Ayisyen) and a member of Haiti’s National Commission for Curricular Reform.
“This is specifically a Haitian song that is well anchored in Haitian culture and will resonate well with Haitian children to enhance their reading skills,” he added.
Louis-Charles created the song’s melody, vocals and harmonies. Bémol Telfort provided the musical accompaniment, playing the congas. DeGraff and Louis-Charles teamed up to create the lyrics and worked with Telfort and animator Robert Capria to produce the videos.
The song’s original video (“Chante Alfabè Kreyòl 1”) inspired a follow-up video (“Chante Alfabè Kreyòl 2”) illustrating the basic principles of the Kreyòl alphabet. Both videos are available for preview via Louis-Charles’ YouTube channel. The complete video of Alfabè Kreyòl 2 is available on Louis-Charles’ Vimeo channel.
The instrumental soundtrack is available via iTunes, Amazon.com, Google Play, CDBaby.com, and Gracenote MusicID. The collaborators will make the song’s musical score available on http://www.sweetcoconuts.blogspot.com this summer.
“I hope both children and adults alike have lots of fun playing and singing along while they learn the Kreyòl spelling system,” said Louis-Charles.