Siempre Beauty III: The Driving Force Behind Latina Consumer Habits

June 16, 2015

Siempre Beauty III: The Driving Force Behind Latina Consumer Habits

A NEW STUDY FROM MEREDITH HISPANIC MEDIA ON TODAY’S LATINA MILLENNIALS

, SOCIAL MEDIA INFLUENCES, AND BEAUTY TRENDS

NEW YORK, June 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — Siempre Mujer magazine, the largest Spanish-language lifestyle magazine for Latinas in the U.S., today unveiled new research and key findings from its Siempre Beauty III: Latinas and Social Media, which examines the role social media plays in beauty purchasing decisions among Latinas. The study surveyed over 800 women including Latinas, non-Hispanic women, Milliennials and Siempre Mujer readers.

Photo – http://photos.prnewswire.com/prnh/20150615/223117-INFO

Siempre Beauty III: Latinas and Social Media is the third beauty study released by Meredith Hispanic Media (MHM), as part of the “Siempre Beauty” research series. The 2015 survey explores what social media platforms Latinas turn to in order to receive information on beauty products, brands and trends, how social media influences her beauty choices and what role social media plays in the purchase cycle. It provides valuable consumer insights and identifies key points of differential between Latina and General Market women including millennial market trends from both segments.

“Latinas are beauty junkies at heart,” says Maria Cristina Marrero, Group Content Chief of Meredith Hispanic Media. “They are savvy consumers who incorporate more products into their daily beauty regimen and it is a trendsetting demographic that is open to experimentation when it comes to new products and innovative brands.”

According to research, Latinas continue to outspend their general market counterpart across the beauty category at a rapid pace. In 2014, Latina cosmetic purchases were up by 7.4% while General Market retail purchases fell by 1.2% across the beauty category. The total beauty market is currently estimated at $4.3 billion and Latinas account for 13% in all cosmetic spending to date. Millennials dominate the beauty category as the largest growth factor in today’s competitive market.

“Latina Millennials and the growing impact of social media represents a whole new driving force in today’s marketplace,” says Veronica Viviana Wilson, Associate Publisher of Meredith Hispanic Media Group. “At the forefront of technology, most Latina consumers are digitally savvy shoppers who find beauty deals everywhere.”

HIGHLIGHTS FROM THE 2015 “SIEMPRE BEAUTY III: LATINAS AND SOCIAL MEDIA”* SURVEY:

Social media is the go-to source for Latinas for beauty information, trends, and ideas.

Latinas follow brands and bloggers, more than celebrities to learn about cosmetics, fragrance, skincare and haircare.
Over 70% of Latinas and General Market women receive most of their beauty information through social media engagement.
The younger demographic ranks even higher with 84% of Latina Millennials and 83% General Market Millennials who consider social media the tool of choice to learn about today’s latest beauty trends.
85% of Siempre Mujer readers consider social media the top educational tool for beauty products and brands.
Amongst Latinas, YouTube ranks #1 choice across social media platforms to acquire new beauty product information and usage tips reflecting the key role that video content plays in reaching this audience.

Spanish AND English matters.

52% of Latinas and 48% of Latina Millennials prefer to receive beauty information from social media in Spanish as well as English.
More than half at 55% of Latinas prefer to follow US based influencers and bloggers who provide access to bilingual content.

In-store beauty purchasing decisions are driven by social media engagement.

70% Latinas and Latina Millennials vs. 27% General Market and General Market Millennials “like” sponsored beauty posts.
Over 70% of Latinas and Latina Millennials research online first then go in-store to buy.
44% Latinas share or recommend brands/products with friends in their social network.

Survey Methodology
The survey was conducted by Hispanic Research Inc. and was commissioned by Siempre Mujer Magazine and Meredith Corporation. It was a nationwide online survey of U.S. women age 18-49, with 419 Hispanic women and 410 general market women, fielded between January and February 2015.

*Please credit all data to “Siempre Beauty III: Latinas and Social Media” the 2015 Siempre Mujer Hispanic Beauty Study.

About Siempre Mujer
Launched in 2005 by Meredith Corporation (NYSE: MDP, www.meredith.com), Siempre Mujer is the only magazine written for, by and about the modern U.S. Hispanic woman who is actualizing her goal of success. With fresh, authentic and inspiring content, Siempre Mujer has become one of the leading Spanish language women’s magazines and the Latina’s source for the things she cares about most; beauty, style, fitness, fashion, arts, culture, and career, helping her be the best woman she can be, a leader, a doer, and a role model. Siempre Mujer reaches 1.8 million readers every issue, and is published on a bi-monthly basis. SiempreMujer.com provides the latest in beauty and fashion trends, and original editorial content about relationships, current events, celebrity news and entertainment.

Meredith Hispanic Media: Engagement, Access, Perspective
Meredith Hispanic Media (MHM) is the premier content delivery and insight resource for and about Hispanic women. With millions of digital, social, experiential, and media touch points and powerful proprietary and syndicated research capabilities, MHM offers unmatched perspective about the U.S Latina, intimately connecting marketers to this highly coveted demographic. Through continued investment in an expanding portfolio of empowering brands and extensions including Siempre Mujer, Ser Padres, Ser Padres Espera and Ser Padres Bebe, and leading-edge engagement tools including custom publishing, content licensing, research, digital marketing, database marketing, events, grassroots marketing, and video, MHM is the first and only stop for brands seeking to reach action-oriented consumers who embrace media and share passionately.

Ad Council and Futures Without Violence Launch New Campaign to Engage Men in the Effort to Prevent Violence Against Women

June 16, 2015

Ad Council and Futures Without Violence Launch New Campaign to Engage Men in the Effort to Prevent Violence Against Women

New PSAs, Featuring the Voice of Forest Whitaker, Support Findings that 89 Percent of Men Surveyed Think They Should Talk to Boys About the Issue, but Only 37 percent Have Had the Conversation

NEW YORK, June 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — Today, the Ad Council and national nonprofit Futures Without Violence launched a national public service campaign called #TeachEarly highlighting the pivotal role that men play in preventing domestic and sexual violence. The campaign launch coincides with the release of the Ad Council Domestic Violence Prevention Continuous Tracking Study, which was funded by the Robert Wood Johnson Foundation. Of the men surveyed, 89 percent agreed that it’s important for men to talk to boys about violence against women and girls, while only 37 percent reported speaking to a boy they know about violence against women in the past six months. The campaign encourages men to recognize this dissonance between their beliefs and actions, and teach boys to respect women with the same enthusiasm and dedication in which they teach them other things.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7482751-ad-council-domestic-violence/

Launching to coincide with Father’s Day, the campaign encourages fathers, uncles and other male mentors and role models to talk to boys at an early age about healthy relationships and respect for their peers—particularly towards women and girls. #TeachEarly kicks-off with nationally-distributed public service advertisements (PSAs) narrated by actor and father Forest Whitaker underscoring the importance of male role models in shaping perceptions and attitudes toward gender-based violence.

#TeachEarly is comprised of national television, radio, digital and outdoor PSAs. The campaign directs audiences to TeachEarly.org where men can find valuable tools and resources, including a digital Playbook with tips and conversation starters to help engage boys in a discussion about relationships, respecting women, and preventing violence. The website also features a digital quilt that celebrates inspiring teachable moments between fathers and other male mentors, and the boys in their lives—sourcing photos from the public with the campaign’s designated hashtag: #TeachEarly.

“An estimated one in four women in the United States will experience violence by a partner in her lifetime,” said Futures Without Violence Founder and President Esta Soler. “Perceptions about women and girls are often shaped at a young age, and we know that prevention is key. Fathers and male mentors—from sports coaches and teachers to uncles and brothers—have the opportunity to reach out to these young people and reinforce the message that violence against women is never acceptable.”

The Ad Council and Futures Without Violence are longstanding partners on the issue of domestic violence prevention, having launched the first-ever national campaign in 1994 titled “There’s No Excuse” followed by an effort in 2001 to specifically engage men in the issue.

“The issue of domestic violence is increasingly a part of the national conversation,” said Ad Council President and CEO Lisa Sherman. “We want to transform the negative news stories into something more productive and powerful. By providing fathers and mentors with tips and tools on how to talk to their sons and other boys about healthy relationships, we strive to change the way that young men think about how to treat women. Men play an invaluable role and this campaign will empower them to be advocates for change.”

The new TV PSAs were created by RSA Films. iHeartMedia is providing support across male-targeted programming beginning today through the end of the month. Additionally, Clear Channel Outdoor Americas developed the out-of-home creative and will donate advertising space in key locations and Team Detroit is providing media outreach support.

“We at RSA Films are proud to be part of such a strong and important message,” said Jules Daly, President of RSA Films.

“iHeartMedia is once again teaming up with the Ad Council to help positively shape future behaviors and attitudes of our country’s youth, motivating our listeners to take action and providing valuable resources to help them promote nonviolent relationships now and in the future,” said Jessica King, Director of Community Engagement for iHeartMedia.

The campaign has been funded through grants provided by the Robert Wood Johnson Foundation, Blue Shield California Foundation and The Waitt Institute for Violence Prevention. The Ad Council Domestic Violence Prevention Continuous Tracking Study was based on a non-probability based online panel sample of men aged 18 and older, who had a personal or professional relationship with boys aged 5 to 17. Results of the study can be viewed here.

The Ad Council

The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit Adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.

Futures Without Violence

Futures Without Violence is a national nonprofit organization leading groundbreaking educational programs, policies, and campaigns that empower individuals and organizations working to end violence against women and children around the world. Providing leadership from offices in San Francisco, Washington, D.C., and Boston, FUTURES has trained thousands of professionals and advocates–such as doctors, nurses, judges, athletic coaches, and other community influences–on improving responses to violence and abuse.

RSA Films

Founded by Ridley and Tony Scott in 1968, RSA Films is one of the world’s leading commercial production companies. Headed by President Jules Daly, RSA is at the forefront of creating innovative groundbreaking advertising campaigns for some of the world’s most recognized brands. Headquartered in Los Angeles, with offices in New York, London, Hong Kong and Shanghai, RSA has a roster of over 70 directors, including Kathryn Bigelow, Martin Scorsese, Sam Mendes, and Neill Blomkamp and has received numerous Golden Lion, Emmy, BAFTA, AICP, Clio, MTV and MVPA Awards since its inception.

iHeartMedia

With 245 million monthly listeners in the U.S., 97 million monthly digital uniques and 196 million monthly consumers of its Total Traffic and Weather Network, iHeartMedia has the largest reach of any radio or television outlet in America. It serves over 150 markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets and smartphones, and on gaming consoles.

iHeartRadio, iHeartMedia’s digital radio platform, is the No. 1 all-in-one digital audio service with over 500 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history and reached 60 million users faster than any other radio or digital music service and even faster than Facebook. The company’s operations include radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, music research services and independent media representation.

Clear Channel Outdoor

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with more than 640,000 displays in over 40 countries across Asia, Australia, Europe, Latin America and North America. Reaching millions of people monthly, including consumers in 45 of the top 50 U.S. markets, Clear Channel Outdoor enables advertisers to engage with consumers through innovative advertising solutions. Clear Channel Outdoor is pioneering the integration of out-of-home with mobile and social platforms, and the company’s digital platform includes over 1,110 digital billboards across 38 markets in North America and over 4,700 digital displays in international markets. More information is available at www.clearchanneloutdoor.com and www.clearchannelinternational.com.

Robert Wood Johnson Foundation

For more than 40 years the Robert Wood Johnson Foundation has worked to improve health and health care. We are striving to build a national Culture of Health that will enable all to live longer, healthier lives now and for generations to come. For more information, visit www.rwjf.org. Follow the Foundation on Twitter at www.rwjf.org/twitter or on Facebook at www.rwjf.org/facebook

Blue Shield California Foundation

Blue Shield of California Foundation is one of the State’s largest and most trusted grant making organizations. Our mission is to improve the lives of all Californians, particularly the underserved, by making health care accessible, effective, and affordable, and by ending domestic violence. For more information visit: www.blueshieldcafoundation.org

The Waitt Institute for Violence Prevention

The Waitt Institute for Violence Prevention is a private operating institute committed to breaking the cycle of violence in our homes, schools, and communities on the local and national level. The Waitt Foundation has supported violence prevention efforts since 1993. To streamline our efforts, WIVP was founded in 2005, by Ted Waitt. Through this work, we change social norms that accept violence as a part of life.

NHCLC Announces New Board Members to Help Further Organization’s Mission

June 16, 2015

NHCLC Announces New Board Members to Help Further Organization’s Mission

— Appointments to Strengthen Leadership of Expanding Conference

SACRAMENTO, California, June 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — In an effort to continue to expand the mission and reach of the National Hispanic Christian Leadership Conference (NHCLC), NHCLC President Rev. Samuel Rodriguez announces the appointments of several new board members, including:

Dr. Claude Alexander, Senior Pastor of the Park Church since 1990 and author of “Necessary Christianity;”
Bishop Doug Beacham, General Superintendent and 19^th Presiding Bishop of the International Pentecostal Holiness Church;
Joseph Castleberry, President of Northwest University;
Charlie Lewis, Pastor of Christ Community Church in South Shore, Florida;
Bishop Harry Jackson, Senior Pastor of Hope Christian Church, Presiding Bishop of the International Communion of Evangelical Churches and Founder of the Reconciled Church;
James Robison, Founder and President of LIFE Outreach International and co-host of the “Life Today” television program; and
Steve Strang, Publisher and Founder of Charisma magazine.

“These leaders are committed above all to strengthening the role and influence of the church in our society and sharing the Gospel message of salvation, life and justice,” said Rev. Rodriguez. “Their heart for service is keenly aligned with the NHCLC, and we are excited to see what the future can hold with their input and counsel.”

NHCLC/CONEL is the world’s largest Hispanic Christian organization. It serves as a representative voice for the more than 100 million Hispanic Evangelicals assembled in over 40,000 U.S. churches and another 500,000 congregations spread throughout the Spanish-speaking diaspora. The organization seeks to reconcile Evangelist Billy Graham’s message of salvation through Christ with Dr. Martin Luther King, Jr.’s march of prophetic activism. A bipartisan organization, NHCLC/CONEL follows the agenda of the Lamb, not the donkey or the elephant, and emphasizes “7 Directives” of Life, Family, Compassionate Evangelism, Stewardship, Justice, Education and Youth. For additional information, visit http://www.nhclc.org.

(Español) Ismael Cala Foundation celebra cena inaugural en Costa Rica

June 16, 2015

Sorry, this entry is only available in Español.

Milk life’s Strength Ambassador, Jorge Narvaez, Supported The Somos Fuertes Campaign With A Musical Experience And Donation To A Los Angeles YMCA

June 16, 2015

Milk life’s Strength Ambassador, Jorge Narvaez, Supported The Somos Fuertes Campaign With A Musical Experience And Donation To A Los Angeles YMCA

Narvaez helped kick off Father’s Day by encouraging Latino dads to be their families’ own Strength Ambassadors by drinking milk in the morning to help power their days.

LOS ANGELES, June 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — The milk life Somos Fuertes campaign is rallying Hispanics across the country and encouraging families everywhere to start their mornings with a glass of milk, as it helps provide energy you need to power your day.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/Spanish/7520651-somos-fuertes-milk-jorge-narvaez/

Photo – http://photos.prnewswire.com/prnh/20150615/223271

Milk life Lo Que Nos Hace Fuertes has named Jorge Narvaez, a dad, YouTube phenomenon, musician and reality changer as the latest Strength Ambassador and rallied Hispanics in Los Angeles to live strong with milk. Jorge hosted a special acoustic performance and music clinic at the Gardena-Carson YMCA as well as shared his story on how milk, with its 9 essential nutrients including high-quality protein, helps give him the strength he needs for his daily activities!

As part of the Somos Fuertes program, the milk life Lo Que Nos Hace Fuertes campaign partnered with the Gardena-Carson Family YMCA and donated $5,000 to help Hispanic families lead strong lives with milk. This program, designed to remind Hispanic families about the importance of starting every day strong with a nutritious breakfast that includes milk, provided its members with a fun-filled day of music and fun!

“My daughters not only look up to me when it comes to the fun stuff like singing and making videos, but they’re also starting to take notice on what I’m eating and the decisions I’m making to live active and strong. This is why I have a nutritious breakfast that includes milk to set that example for them,” said Narvaez. “I encourage dads everywhere to do the same and be their family’s own strength ambassador!” he added.

For more information, please visit www.FuertesconLeche.com. There, you’ll find Somos Fuertes videos from Jorge and our other strength ambassadors, recipes, tips, and much more on the importance of starting each and every day with a nutritious breakfast that includes milk for a good source of high quality protein.

About the milk life campaign
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk companies, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the milk life campaign, a multi-faceted campaign designed to educate consumers about the powerful nutritional benefits of milk – with 9 essential nutrients, including high-quality protein, in each 8 ounce glass. For more information, go to www.MilkLife.com. Lowe Campbell Ewald is creative agency for the milk life campaign – from America’s milk companies. Commonground/MGS is the agency for the milk life Lo Que Nos Hace Fuertes campaign.

CONTACT:
Yvette Regalado
786.433.4098
[email protected]

Somos Fuertes de Milk Life motiva a las familias a vivir fuertes con leche.

10 Fireworks Safety Tips for the Fourth of July

June 16, 2015

10 Fireworks Safety Tips for the Fourth of July

WASHINGTON, June 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — July 4^th celebrates the adoption of the Declaration of Independence—and for many people, the celebration includes fireworks. Americans have been setting off fireworks to celebrate their independence since 1777, at least. Yet, the thrill of colors exploding in the sky comes with dangers as well. On average, 240 people go to the emergency room each day with fireworks-related injuries in the month leading up to Independence Day. Follow these tips from USA.gov when using fireworks to ensure you and your family have a fun and safe holiday.

Logo – http://photos.prnewswire.com/prnh/20141030/155566LOGO

Make sure fireworks are legal in your locality and state before buying or using them. Even if your state allows fireworks, that doesn’t mean that your county, town, or city permit their use.
Never let young children play with or set off fireworks.
Don’t carry fireworks in your pocket or shoot them off in metal or glass containers.
Never place any part of your body directly over a fireworks device when lighting the fuse. Back up to a safe distance immediately after lighting fireworks.
Keep a bucket of water or a garden hose handy in case of fire.
Never re-light or immediately pick up fireworks that have not ignited fully.
Safe Disposal of Unused, Misfired, or “Dud” Fireworks
Once they have completely burned, fully submerge fireworks in a large bucket of water and soak until thoroughly saturated. This may take 15 minutes for small fireworks or as long as overnight for larger ones.
Double wrap the completely soaked fireworks in plastic wrap or two plastic bags so they do not dry out.
Place the double-bagged fireworks in the household trash or bring them to your local solid waste facility.
Ask your local fire department or solid waste facility about other disposal options that may be available in your community.

Learn more about fireworks safety.

To learn more about topics of interest, see USA.gov and GobiernoUSA.gov, the U.S. Government’s official websites in English and Spanish, and part of the U.S. General Services Administration (GSA).

Millions of Votes Cast for a Million Dollars

June 16, 2015

Millions of Votes Cast for a Million Dollars

40 communities get $25,000 State Farm Neighborhood Assist® grants to make a difference

BLOOMINGTON, Ill., June 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — More than 192,000 people took to Facebook and cast 6.2 million votes vying to bring a $25k grant to their neighborhoods. State Farm is proud to announce the top 40 vote-receiving causes that will receive the grants to improve their communities.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7417331-state-farm-neighborhood-assist/

Photo – http://photos.prnewswire.com/prnh/20150611/222518

State Farm Neighborhood Assist is a youth-led philanthropic program that empowers communities to identify issues in their neighborhood. The affiliated nonprofits of the top 40 causes will each receive a $25,000 grant to create and execute a plan to address the cause. The top five vote-receiving causes were:

Dog Training at Prison (141,587 votes): Will create a program where inmates at a nearby jail help to socialize and train shelter dogs.
Cycle–Breaking (112,089 votes): Will work to break the cycle of poverty, addiction, welfare dependence, and lack of education for entire families.
Somerset Lake Park (97,563 votes): Will revitalize public property to create the county’s first family-friendly nature park for the local community.
Tempe Bike Corral (92,456 votes): Will provide free bike parking and a secure bike valet during special events in downtown Tempe.
Ruff Start Rescue (90,546 votes): Will make a significant impact to diminish the cat overpopulation crisis and the needless euthanasia that results.

The top 40 causes, representing 27 states from around the United States range from helping underprivileged kids to providing food to communities; a large majority of the causes will directly impact kids and young adults. Communities that will receive funding range in size from Gardiner, ME with a population of approximately 5,600 to New York City.

“The record number of people who participated and voted in this year’s program demonstrates the passion communities have to help with community issues,” said Kellie Clapper, Assistant Vice President of Philanthropy for State Farm. “We look forward to seeing the change that will happen in these 40 communities because of the Neighborhood Assist grants.”

Of the nearly 4,000 cause submissions that were received through State Farm Neighborhood Assist, at least one cause was received from every state in the United States. Then, the State Farm Youth Advisory Board, a diverse group of 30 students who are passionate about social responsibility, reviewed the cause submissions and selected the 200 finalists to be voted on. In the four years of the program 160 causes have received $4 million to enact change in their communities.

For a complete list of the top 40 causes or for more information on the program visit: www.statefarm.com/neighborhoodassist

About State Farm®:
State Farm and its affiliates are the largest provider of car insurance in the U.S. In addition to providing auto insurance quotes, their 18,000 agents and more than 65,000 employees serve over 82 million policies and accounts – nearly 80 million auto, home, life, health and commercial policies, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 41 on the 2014 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.

About the Youth Advisory Board
The Youth Advisory Board is comprised of 30 students, ages 17-20, from across the United States who serve a two-year term. Their directive is to implement a $5 million-a-year signature service-learning initiative to address issues important to youth and communities. The Board is completely autonomous and youth-driven, and funds projects focused on issues selected by the board that impact youth. It consists of a diverse group of full-time students at high schools and universities. Each member commits about 15 hours a month to the Board and participates in three face-to-face meetings per calendar year. The Board will fund the 40 grants awarded through the State Farm Neighborhood Assist program with a portion of its $5 million funding in 2015. For more information on the Youth Advisory Board, visit www.statefarmyab.com.

Law Firm Starts First Suit For Death Of Eliquis User

June 16, 2015

Law Firm Starts First Suit For Death Of Eliquis User

NEW YORK, June 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — The New York City law firm of Rheingold, Valet, Rheingold, McCartney & Giuffra LLP this week commenced a lawsuit involving the bleeding to death of a user of the new blood anticoagulant Eliquis. It is alleged that the drug is marketed misleadingly as one size fits all users, and without a prominent warning that there is no reversal agent available to arrest bleeding once it starts. Herschell v. Bristol-Myers Squibb et al, Southern District of New York, Docket No.: 1:15-cv-04620 (2015).

Eliquis—which had the generic name of apixaban– is in the category of new drugs that act as anticoagulants by inhibiting one of the basic factors in bleeding and clotting, Factor Xa. It is jointly sold by two New York pharmaceutical giants, Pfizer and Bristol-Myers Squibb. The other drugs in this same category are Pradaxa and Xarelto. Eliquis is touted by its makers as more convenient than Coumadin, a drug which has proven its safety in 60 years of use.

Whereas there are many suits pending for injuries and deaths from Pradaxa and Xarelto, the Rheingold firm believes that is the first to be filed for a death from using Eliquis.

In the suit just filed, the widow of Donald Herschell alleges that her husband, age 60, was placed on Eliquis in Virginia by his doctor because of atrial fibrillation. After brief use of the drug, he suddenly developed a massive gastrointestinal bleed. He was admitted to the emergency room where doctors tried unsuccessfully to stop the bleeding and he died the same day.

In addition to liability asserted in the complaint based upon the lack of a reversal agent, liability is also claimed based upon the promotion of Eliquis as a blood thinner which does not need frequent patient monitoring. Also it is asserted that the one daily dose of Eliquis, not tailored to the need of individual patients, presents an excessive risk of bleeding, since patients differ in age, weight and liver function.

The complaint alleges in detail errors and frauds made in the clinical study of Eliquis before it was marketed, including the altering of side effect data. It alleges that to this date the sellers have never revealed to the medical profession what these concealments were. It also details the criticism which a physician in the Food and Drug Administration made in relation to these errors, and a criticism of an article that employees of the defendants published in a medical journal with relation to the incidence of side effects.

Rheingold, Valet, Rheingold, McCartney & Giuffra LLP is a national firm located in New York City, handling personal injury cases including mass torts, a field which includes the Xarelto and Eliquis litigation. Partner Paul D. Rheingold commented: “We believe that we are on the eve of the development of a mass tort for Eliquis, similar to that for Xarelto, where already our firm and others have filed many suits.”

Contact: Paul D. Rheingold
Rheingold, Valet, Rheingold, McCartney & Giuffra LLP
113 E 37th Street, New York, NY 10016
Tel. (212) 684-1880 Toll Free: (800)349-0004 Fax: (212)689-8156
www.rheingoldlaw.com

Cal/OSHA Finds Employer at Fault in Window Washer’s Fall

June 15, 2015

Cal/OSHA Finds Employer at Fault in Window Washer’s Fall

SAN FRANCISCO, June 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — Following an investigation into a window washer’s eleven-story fall from the roof of a San Francisco building, Cal/OSHA today cited Century Window Cleaning for five safety hazards. Two of the five hazards cited were for serious violations including the failure to secure the roof with fall protection equipment and inadequate training on the proper use of the victim’s personal fall protection equipment.

When the window washer lost his balance and fell on November 21, 2014, he landed on a moving automobile. Both the driver of the vehicle and the employee survived with serious injuries.

“While it is miraculous that this man survived a fall from this height, his fall is an essential reminder that employers are required to provide protections from the hazards of high elevation work,” said Department of Industrial Relations (DIR) Director Christine Baker. Cal/OSHA is a division of the DIR.

Cal/OSHA investigators determined that Pedro Perez, (58), was in the process of moving the extension cord of a suspended scaffold around the corner of the building at 400 Montgomery Street in San Francisco. As he moved toward the edge of the roof, he disconnected the lanyard of his fall protection equipment from an anchor point. He then lost his balance and tumbled over the edge.

“Falls from elevation are a leading cause of death and injury among workers. Cal/OSHA just concluded a statewide effort to highlight the importance of fall safety protection, including a review of fall protection equipment and the need to train on its use,” stated Cal/OSHA Chief Juliann Sum.

In total, there were five citations with proposed penalties of $12,765 issued in this case: three general, one serious and one serious accident related citations. A general violation is cited when an accident or illness resulting from the violation of a standard would probably not cause death or serious harm, but would have a direct effect on the health of employees. In contrast, a serious violation is cited when there is a realistic possibility that death or serious physical harm could result from the violation.

In 2008, Cal/OSHA cited Century Window Cleaning $2,720 for four violations, one of which was serious, following a complaint-based investigation.

According to 2013 statistics on California workplace fatalities published by the Bureau of Labor Statistics, 22 of 61 fatalities in the construction industry were due to slips, trips and falls. Cal/OSHA maintains helpful lists of fall protection requirements and safety information on its website.

Cal/OSHA helps protect workers from health and safety hazards on the job in almost every workplace in California. Employers who want to learn more about California workplace health and safety standards or labor law violations can access information on DIR’s website as well as on Facebook and Twitter.

Cal/OSHA’s Consultation Program provides free and voluntary assistance to employers and employee organizations to improve their health and safety programs. Employers should call (800) 963-9424 for assistance from the Cal/OSHA Consultation Program.

Employees with work-related questions or complaints may call the toll-free California Workers’ Information Line at (866) 924-9757 for recorded information, in English and Spanish, on a variety of work-related topics. Complaints can also be filed confidentially with Cal/OSHA District Offices.

For media inquiries contact Erika Monterroza at (510) 286-1164 or Peter Melton at (510) 286-7046.

The California Department of Industrial Relations, established in 1927, protects and improves the health, safety, and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. DIR is housed within the Labor & Workforce Development Agency. For general inquiries, contact DIR’s Communications Call Center at 1-844-LABOR-DIR (1-844-522-6734) for help in locating the appropriate division or program in our department.

Miller Lite Celebrates The Originals With A Texas-Sized Father’s Day Taquiza

June 15, 2015

CHICAGO, June 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — On Father's Day, Sunday, June 21, Miller Lite will bring the authentic taste of Mexico to open-air markets in San Antonio and Grand Prairie, in Dallas County. Two complimentary Taquizas will take place at Traders Village in each respective city and consumers who are 21 and older are invited to bring their "original," in this case their fathers, to celebrate with the original light beer, Miller Lite.

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During Miller Lite's Father's Day Taquiza, consumers will also have a chance to check out live entertainment and attractions in and around both Taquiza locations. In San Antonio, the Taquiza will coincide with the 5^th Annual Dia de los Daddys Car Show, showcasing vintage and custom automobiles. In Grand Prairie, dads will have the opportunity to experience a live performance by a local mariachi band and consumers will have a chance to dedicate songs to their "originals."

Details for both Father's Day Taquizas are as follows:

Locations:

San Antonio:
- Traders Village, 9333 Southwest Loop 410, San Antonio, TX, 78242
Grand Prairie:
- Traders Village, 2602 Mayfield Road, Grand Prairie, TX 75052

When:

Sunday, June 21, 2015

Time:

12 p.m. – 3 p.m.

"Family is at the center of our Latino consumers and we want to provide an experience that is reminiscent of Texan culture. An open-air cookout, Miller Lite and live entertainment is a fun way to kick off their Father's Day celebration," said Julia Watson, brand manager for Miller Lite. "We're excited to help celebrate dad, from one original to another."

The Taquizas are open to anyone 21 years of age or older. For more information on Miller Lite's Father's Day Taquiza, follow Miller Lite Latino on Facebook at facebook.com/MillerLiteLatino and on Twitter @esmillerlite. For directions to the venues visit TradersVillage.com.

About MillerCoors

Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel's Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, which celebrates its 20th Anniversary this year. Tenth and Blake also operates Crispin Cidery, an artisanal maker of pear and apple ciders using fresh-pressed American juice. The company imports world-renowned beers such as Italy's Peroni Nastro Azzurro, the Czech Republic's Pilsner Urquell
and the Netherlands' Grolsch. MillerCoors also offers pioneering new brands such as the Redd's franchise, Redd's Wicked and Smith & Forge Hard Cider. MillerCoors seeks to become America's best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

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