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Tecate Announces Chivas Del Guadalajara Summer Schedule For The U.S.

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Tecate Announces Chivas Del Guadalajara Summer Schedule For The U.S.

Tecate Continues their Role as the Official Sponsor for Chivas Del Guadalajara Activities in the U.S. with a Five Game Summer Soccer Season in California and Texas


LOS ANGELES, July 7, 2015 /PRNewswire-HISPANIC PR WIRE/ — Today Tecate, which brought Chivas Del Guadalajara back to the U.S. in February by becoming the official sponsor for the team’s U.S. activities, is excited to announce the next chapter of their “Bold Alliance” with Mexico’s most popular football club. Kicking off on Tuesday, July 7th, Chivas Del Guadalajara will begin a special five game season – taking place in stadiums throughout California and Texas.

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This bold alliance with Chivas Del Guadalajara is part of Tecate’s sports engagement platform, dubbed, “Taste of Triumph,” which immerses bicultural Hispanic consumers 21 and older in the sports they love ranging from soccer and boxing to auto racing.

“In many ways, Tecate is to beer what Chivas Del Guadalajara is to soccer. Whether you’re an avid soccer fan, or new to the sport, the team represents the very best and boldest that soccer has to offer,” said Gustavo Guerra, brand director for Tecate. “Knowing how passionate our audience is about soccer, we wanted to thank them for their loyalty and great taste, and what better way to do that than to fill the summer with two of their favorite passions – Chivas and Tecate.”

The Chivas Del Guadalajara games will take place during the summer pre-season in July, wrapping up with a final match in September in California, which will be announced in the coming weeks. The current schedule includes:

  • 7/7 (7:30pm) – Chivas vs. Club Leon – Raley Field (Sacramento)
  • 7/10 (8:00pm) – Chivas vs. Club Atlas – Chukchansi Park (Fresno)
  • 7/14 (7:30pm) – Chivas vs. Club Pachuca – Dell Diamond Park (Austin)
  • 7/17 (8:00pm) – Chivas vs. Rayados de Monterrey– BBVA Compass Stadium (Houston)

For additional details on Tecate’s “Taste of Triumph,” the sponsorship of the Chivas del Guadalajara, or to speak with a Tecate representative about the brand’s support of soccer, please contact BRAYA US at [email protected].

About HEINEKEN USA
HEINEKEN USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. European brands imported into the U.S. include Heineken Lager, the world’s most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. HEINEKEN USA is also the exclusive USA importer for the Tecate Franchise, Dos Equis Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA -sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.com.

About Chivas
Club Deportivo Guadalajara was born in 1906, when a group of friends met in one of the most important stores, “Perla de Occidente,” (Pearl of the West). Their employees created a soccer team sponsored by the store owners. Headed by Belgian, Edgar Everaert, Mexicans, Belgians and Frenchs were brought together, and named their team “Union Club,” and two years later “Club Guadalajara.”

On October 21st 1943, Guadalajara makes their debut in professional soccer, winning 4-1 to the Atlante in the capital of the Republic. Since its inceptions, Chivas decided to implement the policy of admitting only Mexicans players in their ranks, and today, is the most beloved team in Mexico, with more fans and titles in the national territory, in addition to being the most important team in Mexico.

Chivas, is the most winning team in the history of Mexican soccer.

* 11 League titles: 1956-1957, 1958-1959, 1959-1960, 1960-1961, 1961-1962, 1963-1964, 1964-1965, 1969-1970, 1986-1987, Summer of 1997, and 2006 opening.

* 7 Champion of Champions 1957, 1959, 1960, 1961, 1964, 1965, 1970.

* 2 Cup titles in 1963 and 1970.

* 4 Cups of gold in the West.

* 3 International Pentagonals.

* 3 CONCACAF championships.

* 5 Individual Champions Scorer, Adalberto “Dumbo” Lopez, (1953-1954) Crescenzio Gutierrez (1956-1957), El Salvador Reyes (1961-1962), Omar Bravo (Closing 2007) and Javier “Chicharito” Hernandez with 10 goals (Bicentennial Closing 2010).

On October 30th, 2002, Jorge Vergara acquires Chivas, which meant a generational change in the way of leading a soccer team. Currently, Chivas consists almost in its majority by elements that have emerged from their basic forces, in addition to being the best quarry in Mexican soccer.

The achievements in the Vergara era include, the Runner Up Spot Closing 2004, Copa Libertadores Semifinalist 2005, Copa Libertadores Semifinalist 2006, Champion Opening 2006, Champions Cup Runner-up CONCACAF 2007, Finalist Copa Sudamericana 2008, Champion of the Interliga 2009, Runner-up of the Copa Libertadores 2010, new Record of Eight Games Won consecutively at the start of a championship, achieved in the Bicentennial Closing Tournament 2010. Chivas is the base of national selections with an age limit, as well as the Seleccion Mayor or Greater League.


Frosch Natural Cleaning Products To Enter U.S. Market

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Frosch Natural Cleaning Products To Enter U.S. Market

Product Lineup Available for Purchase on froschusa.com


NEW YORK, July 7, 2015 /PRNewswire-HISPANIC PR WIRE/ — Today, Frosch, Germany’s most trusted brand for natural cleaning agents with more than 25 years of experience in developing and manufacturing environmentally-friendly cleaning and personal care products, announced its entry into the U.S. market, with 12 products now available for purchase on froschusa.com. Ezzi Imports is the exclusive importer and distributer of Frosch products in the U.S.   

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The Frosch brand offers consumers a powerful cleaning performance while maintaining the protection of human health, animal health and the environment.  With their company-owned waste-recycling system and water treatment plant that returns only purified water from production into the waste water cycle, Frosch takes a holistic and comprehensive sustainable approach to manufacturing. Frosch facilities are certified by EMAS, the “Eco-Management and Audit Scheme” of the European Union, which is considered to be the most ambitious and comprehensive environmental management system worldwide.

The initial 12 products for sale in the U.S. include:

  • Aloe Vera Dishwashing Liquid
  • Pomegranate Dishwashing Liquid
  • Baking Soda Dishwashing Liquid
  • Sensitive Provitamin (Unscented) Dishwashing Liquid
  • PH Neutral Universal Cleaner
  • Lavender Universal Cleaner
  • Baking Soda All Purpose Cleaner Spray
  • Bio Spirit Glass Cleaner Spray
  • Grapefruit Kitchen Cleaner Spray
  • Lemon Shower and Bathroom Cleaner Spray
  • Lemon Cream Cleaner (Scouring cream)
  • Lemon WC / Toilet Bowl Cleaner

“This is an exciting day for Frosch, as we bring our products and expertise to the U.S. market,” said Peter Kloppe, Frosch Export Director. “As a family-owned company and pioneer in the German household care market since 1986, we look forward to expanding our reach from Japan and Europe to the U.S., where consumers are now embracing high-performance green living.”

“The U.S. green home cleaning market is growing rapidly, and we expect that Frosch will quickly differentiate itself with its exceptional performance and thorough, authentic green credentials,” said Benjamin Ezra, a partner at Ezzi Imports. “Consumers will feel good about the products that they are buying and also love how well they work.”

Ezzi Imports will continue to expand the Frosch lineup in the U.S.

About Frosch

The Frosch brand was launched in 1986 by Werner & Mertz with the intention of offering environmentally friendly cleaning products that were able to compete with traditional cleaning brands without compromise. With its trusted brands Frosch, Erdal and Tana Professional, the 148 year old Werner & Mertz is well established in the European market as an innovative company. More information about the Frosch brand and parent company Werner & Mertz can be found at http://frosch.de/index-en.html

About Ezzi Imports LLC

Ezzi Imports was founded in 2014 and is based in The Bronx, New York.

 


Allstate Named Official Protector of the 2015 CONCACAF Gold Cup™ Trophy

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NORTHBROOK, Ill., July 7, 2015 /PRNewswire/ — The Confederation of North, Central America and Caribbean Association Football (CONCACAF) announced today that Allstate Insurance Company will be the Official Protector of the Gold Cup™ trophy as it makes its way to some of the biggest soccer matches across the country. The seven-city Gold Cup Trophy tour scheduled for this month, gives soccer fans across the United States the chance to interact with the Cup awarded to the winner of the region’s preeminent men’s national team soccer tournament.

Allstate logo

Allstate, an official sponsor of the Gold Cup, will kick off the trophy tour today in Dallas ahead of the opening match at Toyota Stadium, during which defending 2013 champion United States takes on Honduras as part of a double header, also featuring 2013 runner-up Panama versus Haiti.

“As Protector of the Cup, CONCACAF is confident Allstate can protect one of our most precious symbols – the Gold Cup Trophy,” said CONCACAF Acting General Secretary Ted Howard. “The end result has yielded a great opportunity for fans at this summer’s Gold Cup – the chance to get up close and personal with the trophy and truly enhance their experience.”

The month-long trophy tour culminates at the final matches in Philadelphia, July 24-26. At each stop along the tour, the Gold Cup Trophy will be displayed at Allstate-organized community events benefiting local youth soccer leagues and at the Allstate Fan Zone – a fun and interactive experience where fans can take part in family-friendly activities and meet soccer legends Adolfo Rios or Brian McBride before heading into the match.

“Soccer has some of the most loyal and passionate fans in sports. There’s no better way to celebrate them than to provide exclusive access to the coveted Gold Cup Trophy,” said Pam Hollander, vice president of marketing for Allstate Insurance Company. “It’s a natural fit for Allstate to protect the Cup, just like we keep our customers in good hands, protecting them from life’s uncertainties.”

As part of the trophy tour, the Gold Cup will visit Dallas, Chicago, Kansas City, Charlotte, Baltimore, Atlanta and Philadelphia, in that order. The full schedule is as follows:

July 6 – July 7 – Dallas, Texas and Toyota Stadium (July 7)
July 8 – July 9 – Chicago, Illinois and Soldier Field (July 9)
July 12 – July 13 – Kansas City, Kansas and Sporting Park (July 13)
July 14 – July 15 – Charlotte, North Carolina and Bank of America Stadium (July 15)
July 16 – July 18 – Baltimore, Maryland and M&T Bank Stadium (July 18)
July 21 – July 22 – Atlanta, Georgia and the Georgia Dome (July 22)
July 24 – July 26 – Philadelphia, Pennsylvania and PPL Park/Lincoln Financial Field (July 26)

This year marks the first time Allstate has joined CONCACAF as a sponsor of the Gold Cup. The company has a well-established history of supporting soccer events in North America, including Major League Soccer and the Mexican National team, and is committed to aiding grassroots community initiatives to help the next generation of soccer fans and players. 

The 2015 CONCACAF Gold Cup will be played from July 7-26, involving 12 teams from the region. Qualifying countries for this year’s tournament are in alphabetical order: Canada, Costa Rica, Cuba, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Mexico, Panama, Trinidad & Tobago and the United States.

The Gold Cup will take place in 13 cities across the United States and Canada. Boston, Charlotte, Chicago, Dallas, Houston, Kansas City, Los Angeles, Phoenix and Toronto will all host group stage double-headers. Atlanta, Baltimore, New York/New Jersey and Philadelphia have been slated for knockout round matches, with the final match schedules set to be announced later this summer.

The winning team will qualify for a playoff to determine which CONCACAF team will participate in the Confederations Cup – a competition ahead of the World Cup which features the champion from each region of the world, as well as the host nation and the defending World Cup champion. Since clinching the Gold Cup in 2013, the United States has already qualified for the playoff, so a repeat performance this summer will automatically confirm its place in the Confederations Cup.

Taking place every two years, the Gold Cup has established itself as the region’s most popular national team tournament, routinely drawing capacity crowds and millions of viewers across the region. The Gold Cup has been played 12 times since the inaugural edition in 1991.

About CONCACAF

CONCACAF — the Confederation of North, Central American and Caribbean Association Football — is one of six continental confederations of FIFA (Federation Internationale de Football Association) and serves as the governing body of football in this part of the world. It is comprised of 41 national associations, from Canada in the north to Guyana, Suriname and French Guiana in the south. Please visit www.concacaf.com for more information.

About Allstate

The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer, protecting approximately 16 million households from life’s uncertainties through auto, home, life and other insurance offered through its Allstate, Esurance, Encompass and Answer Financial brand names. Allstate is widely known through the slogan “You’re In Good Hands With Allstate®.” The Allstate brand’s network of small businesses offers auto, home, life and retirement products and services to customers in the United States and Canada. In the 20 years since Allstate became a fully independent public company, The Allstate Foundation, Allstate, its employees and agency owners have donated more than $405 million to support local communities.

Logo – http://photos.prnewswire.com/prnh/20130404/MM88193-b

 

Carnival Corporation Granted U.S. Approval for Travel to Cuba

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Carnival Corporation Granted U.S. Approval for Travel to Cuba


World’s largest travel and leisure company granted U.S. licenses to operate direct U.S.-to-Cuba travel for the purpose of providing cultural exchange 

Company intends for fathom, its new purpose-travel brand, to begin full-week sailings to Cuba, beginning in May 2016, in addition to fathom’s full-week sailings to the Dominican Republic 

MIAMI, July 7, 2015 /PRNewswire-HISPANIC PR WIRE/ — Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world’s largest travel and leisure company, today announced that the U.S. Department of the Treasury and the U.S. Department of Commerce granted approval for the company to begin travel to Cuba. Carnival Corporation intends to take travelers to Cuba beginning in May 2016 via its newly launched fathom brand – a new social impact travel brand providing purpose-oriented, social impact experiences, initially in the Dominican Republic.

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Carnival Corporation intends to operate fathom travel itineraries directly to Cuba for the purpose of providing cultural, artistic, faith-based and humanitarian exchanges between American and Cuban citizens. Authorized under current U.S.-to-Cuba travel guidelines, the new Cuban itineraries on fathom will strictly comply with U.S. Department of Treasury rules that allow licensed travel companies to transport approved travelers to Cuba to engage in activities that support the Cuban people. Carnival Corporation is in active discussions and plans to work with the appropriate authorities in Cuba so that Cuban approval is granted.

Launched June 4th as Carnival Corporation’s 10th global brand, fathom is designed as a purpose-driven brand to enrich the lives of its travelers and in the case of the Dominican Republic, drive sustainable social impact on a significant scale. The brand expects to attract 37,000 annual travelers who collectively could spend a total of more than 100,000 days a year either volunteering or immersing in educational and cultural exchanges in local communities.

Beginning in April 2016, fathom will embark on weekly seven-day voyages from Port Miami aboard the MV Adonia, a 710-passenger vessel redeployed from Carnival Corporation’s P&O Cruises (UK) brand. fathom’s first impact destination will be the northern region of the Dominican Republic, where Carnival Corporation’s new port of call, Amber Cove, will serve as home base.

Following the inaugural April month of voyages to the Dominican Republic, fathom intends to offer both Dominican and Cuban itineraries on a systematic and regular basis, giving travelers the opportunity to choose from two destinations and a range of activities from social impact in the Dominican Republic and educational and cultural exchanges in both countries designed to have a positive, transformative effect on the lives of the travelers.

“We are excited about receiving U.S. approval as the very important first step to ultimately take travelers to Cuba under the existing 12 criteria for authorized travel. We look forward to working with the Cuban authorities for their approval to help make the social, cultural and humanitarian exchanges between U.S. citizens and the people of Cuba a reality,” said Arnold Donald, President and CEO of Carnival Corporation. “We know there is strong demand from travelers who want to immerse themselves in Cuban culture, so this is a historic opportunity for us to enable more people to experience Cuban society. It is also an important opportunity for our new fathom brand to expand its positive influence in the world with this potential to add full-week immersion sailings to Cuba to its already planned full-week social-impact itineraries to the Dominican Republic beginning in the spring of 2016.”

Tara Russell, president of fathom and global impact lead for Carnival Corporation, added: “We’re incredibly excited and humbled by this potential opportunity to help travelers experience the amazing beauty and culture of Cuba, while being able to provide educational and cultural exchange activities that will benefit both the traveler and the Cuban people. After establishing the Dominican Republic as our first partner destination, Cuba represents an important step for us to expand our ability to offer meaningful and enriching experiences to purpose-driven travelers. Our goal remains the same for both destinations – to enable travelers to immerse, learn, serve and flourish while making enduring, sustainable contributions on a scalable and systematic basis. We are looking forward to building what we intend to be a beautiful and lasting friendship with the Cuban people.”

Led by Russell’s strong background in social entrepreneurship, fathom seeks to develop lasting social impact partnerships that allow for meaningful personal enrichment of the traveler, while providing systematic, long-term educational, environmental and economic development benefits in its partner countries.

“We’re very interested in exploring the prospects of expanding our partnership with fathom to include Cuba, building new impact programs and lending our assistance to strengthen existing initiatives that will help educational, cultural and humanitarian efforts already going on in Cuba,” said David Luther, founder and executive director of IDDI, a non-profit organization with the mission to help alleviate poverty in rural and urban areas in the Caribbean. “IDDI has long-standing relationships in Cuba and more than a decade of experience working on the ground side-by-side with local officials to make a positive impact in Cuban communities. Nothing else like fathom exists to bring hundreds of like-minded travelers a week to communities of people who need ongoing support. With fathom and its travelers, the potential for making a lasting impact in people’s lives is tremendous. We look forward to partnering closely with fathom to take our programs to the next level, and support growth and prosperity for the citizens of Cuba.”

Travelers may reserve travel on future fathom voyages

Prices for the seven-day trip to the Dominican Republic start at $1,540 per person, which includes an exterior cabin with a view, all meals on the ship, onboard social impact immersion experiences, three on-shore social impact activities and related supplies, taxes, fees, and port expenses. Prices will vary by season.

Prices for seven-day itineraries to Cuba start at $2,990 per person, excluding taxes, port and other government and related fees, and including all meals on the ship, onboard social impact immersion experiences and certain on-the-ground cultural immersion activities.

About Carnival Corporation & plc
Carnival Corporation & plc is the largest cruise company in the world, with a portfolio of 10 cruise brands in North America, Europe, Australia and Asia, comprised of Carnival Cruise Lines, Holland America Line, Princess Cruises, Seabourn, AIDA Cruises, Costa Cruises, Cunard, P&O Cruises (Australia), P&O Cruises (UK) and fathom.

Together, these brands will operate 100 ships in 2015 totaling 219,000 lower berths with eight new ships scheduled to be delivered between 2016 and 2018. Carnival Corporation & plc also operates Holland America Princess Alaska Tours, the leading tour companies in Alaska and the Canadian Yukon. Traded on both the New York and London Stock Exchanges, Carnival Corporation & plc is the only group in the world to be included in both the S&P 500 and the FTSE 100 indices.

Additional information can be found on www.carnival.com, www.hollandamerica.com, www.princess.com, www.seabourn.com, www.aida.de, www.costacruise.com, www.cunard.com, www.pocruises.com.au, www.pocruises.com and www.fathom.org.


Live Nation and Shell Announce Integrated Music Sponsorship

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Live Nation and Shell Announce Integrated Music Sponsorship

— Program Features Custom Backseat Pass Web Series Powered by Pennzoil®, Eight-Amphitheater Venue Alliance, Consumer Promotions & Prizing, and Artist Association —


LOS ANGELES, July 6, 2015 /PRNewswire-HISPANIC PR WIRE/ — Live Nation Entertainment and Shell Oil Products US today announce a marketing alliance for Shell to become the official fuel sponsor and Pennzoil to become the official lubricants sponsor at eight of Live Nation’s amphitheaters across North America. As part of this relationship, the Pennzoil brand is extending its collaboration with Live Nation, which began in October 2014 with Backseat Pass, a video series on a custom-designed site with musical artists performing a song in the backseat of a moving vehicle, bringing to life the natural connection between music and cars in a compelling way. The footage of artists performing is captured by Live Nation and distributed for fans on a Pennzoil-branded microsite (pennzoilbackseatpass.com) that also features a fan-facing promotion, awarding a lucky fan with a VIP flyway experience to a Live Nation festival of his or her choice and content highlighting Pennzoil’s new product technology.

Logo – http://photos.prnewswire.com/prnh/20150702/227908LOGO

Along with the continued excitement of the web series, the Shell and Pennzoil brands are aligning with the power of live music to create unique experiences for consumers and fans at select Live Nation venues.

“Over the past few years, Pennzoil has created an expanding footprint in the music category, enhancing fan passion for cars and music along the way. In 2015, together with Live Nation, Pennzoil will continue on their journey to take musical performances to the next level,” said Doug Kooyman, Pennzoil Global Brand Director. “Live Nation is always evolving the consumer music experience, making the collaboration a perfect fit for the Pennzoil brand that has built their own reputation for pushing the limits of innovation. With Pennzoil having a reputation of pushing the limits of innovation, it’s easy to see why this collaboration is a perfect fit.”

As the official fuels and lubricants sponsors of eight Live Nation venues in North America, Shell and Pennzoil will have naming rights on VIP pavilion decks and parking lots, providing impactful and relevant places to engage consumers throughout the summer, the unrivaled season for music. Live Nation will create exciting programs centered around the Pennzoil “Make the Switch” campaign e-launch of Shell V-Power Nitro Plus premium gasoline, and the Fuel Rewards® program, creating premium experiences for consumers connecting them closer to top live performance. By leveraging these music assets, Pennzoil and Shell will amplify each brand’s respective campaigns and drive incentives to engage consumers to sign up for the Fuel Rewards program.

On top of unique onsite engagements in each of the select amphitheaters, Live Nation will secure major music artists, including GRAMMY award-winning Zac Brown Band, to participate in exclusive promotions. The program will include the opportunity to win a trip to a Zac Brown Band concert as well as meet-and-greet prizes with the band in 20 different cities. This, among other artist associations, will run across Shell Retail branded media channels and offer a total of 200 artist experiences for consumers and key customer account hospitality.

“Through our collaboration with Pennzoil and MediaCom, we have the opportunity to provide a unique vantage point for a live musical performance — the backseat of a car,” said Jeremy Levine, SVP of Digital Sales for Live Nation. “Backseat Pass Powered by Pennzoil does just that — it powers the performance and allows us to share exclusive content online from an out-of-the-box location featuring today’s favorite artists.”

The “Backseat Pass Powered by Pennzoil” series re-launched April 15. Pennzoil will run eight all-new installments this year in addition to the four episodes that ran in 2014. Acts for 2015 include high-profile talent, such as OK Go and Plain White T’s, and premier emerging talent, including Madilyn Bailey, among other popular artists in a variety of genres such as rock, alternative and indie. Fans will be able to sit back, buckle up and watch these performances that are recorded from inside a customized SUV while cruising through Los Angeles. Join us at www.pennzoilbackseatpass.com for more.

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.

About Pennzoil®

At Pennzoil, we’re car people. We love cars and the role they play in our lives. That’s why we tirelessly strive to produce the most technologically advanced, highest performing motor oils on the market. Pennzoil has made the switch to natural gas technology to make purer synthetic motor oils that lead to better performance than motor oils made from crude oil. Every bottle of Pennzoil Platinum®, Pennzoil Ultra Platinum™ and Pennzoil Platinum® High Mileage Full Synthetic motor oil is formulated with PurePlus Technology™. PurePlus Technology™ is the revolutionary process, which converts natural gas into high quality full synthetic base oil, with fewer impurities than traditional base oils made from crude oil. Feel the difference of next level performance. Make the switch.

 Pennzoil® is the most trusted motor oil brand in America.* The full line of Pennzoil® quality products includes Pennzoil Platinum® Full Synthetic motor oil, Pennzoil Ultra Platinum™ Full Synthetic motor oil, Pennzoil Platinum® High Mileage Full Synthetic motor oil, Pennzoil Platinum® Euro Full Synthetic motor oil, Pennzoil Gold™ motor oil, Pennzoil® High Mileage Vehicle® motor oil, Pennzoil® motor oil, and Pennzoil Marine® engine oil. For more information about the full line of Pennzoil® lubricating products, motor oils and filters, please visit www.pennzoil.com. Not just oil. Pennzoil®.

 * Based on a survey of private motorists, between the ages of 18-64, who own or lease a car in the US, between January 2014 and December 2014. 

About Shell Lubricants

The term ‘Shell Lubricants’ collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 12% of global lubricants volume. a The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.

*Kline & Company, “Global Lubricants Industry 2012: Market Analysis and Assessment.”

About Shell

Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, with a network of approximately 6,000 Shell-branded gasoline stations in the western United States. Another 8,300 Shell-branded stations in the eastern and southern are managed by Motiva Enterprises LLC, a 50/50 joint venture between Shell Oil Company and Saudi Refining, Inc.

Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with 93,000 employees in more than 90 countries. [(NYSE:RDS.A) and (NYSE:RDS.B)]

About MediaCom

As “The Content + Connections Agency,” MediaCom works with its clients to leverage their brands’ communications systems to produce a step change in business outcomes. MediaCom delivers not just individual channel silo efficiencies, but also connected communications effectiveness by developing and optimizing all content – defined as any form of consumer messaging – as the fuel that drives high-performing systems. MediaCom measures and quantifies communications systems across paid, owned and earned media through its unique Connected System Audit.

MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$29 billion (Source: RECMA 2013). It employs 6,250 people in 122 offices across 97 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. MediaCom is a member of WPP, the world’s largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.

For more information on MediaCom USA, visit www.mediacomusa.com.

Find us on Twitter @mediacomus
Like us on Facebook at www.facebook.com/MediaComUSA.
Join us on LinkedIn here.


CONCACAF Announces Reform Framework

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CONCACAF Announces Reform Framework


MIAMI, July 6, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Confederation of North, Central America and Caribbean Association Football (CONCACAF) announced today that its Executive Committee has approved an expansive Reform Framework that seeks to substantially strengthen the Confederation’s governance, management, and operations.

The Reform Framework was unanimously approved by CONCACAF’s Executive Committee at an in-person meeting on Saturday, July 4, 2015 in Vancouver, Canada. The new phase of reforms to governance, management, and operations will start being implemented immediately.

The Reform Framework, which was developed at the request of the Confederation’s Executive Committee, is an additional step toward ushering in systemic organizational change to further enhance CONCACAF’s business operations through improved governance, increased public disclosure, and enhanced anti-corruption controls.

In a statement, CONCACAF said: “This Reform Framework reflects CONCACAF’s commitment to strengthening our governance, management, and operations. These reforms are intended to apply best practices for sound corporate governance to CONCACAF’s business operations. In implementing the Reform Framework, the Confederation will demonstrate to its fans, sponsors, member associations and other stakeholders that CONCACAF is resilient and devoted to managing, developing, and promoting the game with accountability and transparency.”

Proposals contained in the Reform Framework fall into three categories: Corporate Governance; Fraud Prevention and Compliance; and Transparency. Many, but not all of the reforms, are listed below. To view the full Reform Framework, please visit www.concacaf.com/reformframework

The Reform Framework announced today follows several other actions taken by CONCACAF in the last few weeks. Since May 27th, CONCACAF’s Executive Committee has also provisionally banned officials allegedly involved in wrongdoing; initiated a full review of all current expenditures and contracts with vendors and sponsors; and engaged the global professional services firm Alvarez & Marsal to assess and recommend improvements in the Confederation’s business operations.

 


Ismael Cala Chosen Best Lecturer on Leadership for 2014-2015

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Ismael Cala Chosen Best Lecturer on Leadership for 2014-2015 


MIAMI, July 4, 2015 /PRNewswire/ — The well-known TV host and inspirational author Ismael Cala has been chosen Best Inspirational Speaker on Leadership for 2014-2015 by the Asociacion de Conferencistas Hispanos (Association of Hispanic Lecturers).

“Ismael Cala is a leader who puts his heart into his audience presentations, baring his soul in order to give it his all,” said Francisco Yanez, president of the Asociacion de Conferencistas Hispanos. “He is a sensitive, charismatic and empathetic communicator who is tremendously faithful to his values.”

Yanez said it was “an honor” to present the award to the CNN en Espanol host.

Cala told Yanez he greatly appreciated the recognition. “I began lecturing three years ago and it’s been a dream come true. I still have a lot to share and learn. I’m deeply honored by this recognition from the Asociacion de Conferencistas Hispanos. It will motivate me to continue growing and innovating in the area of leadership and self-improvement,” said Cala from Nicaragua, where he is scheduled to present his lecture “EsCALA a otro nivel” (Rise to Another Level) this Thursday.

On another note, Cala received an honorable mention this past weekend from The International Latino Book Awards for his book “Un buen hijo de P,” in the category of Most Inspirational Book. The author was present to receive the award at a ceremony held in San Francisco.

This is the second time that Cala has been recognized by The International Latino Book Awards. The first occasion was for his book “El poder de escuchar” (The Power of Listening).

ABOUT ISMAEL CALA
Ismael Cala, host of the show CALA in CNN en Espanol, has more than 25 years of media experience in Cuba, Canada, the United States and Mexico, notably at Televisa, Univision, TLN and AmericaTeve.

His books “El poder de escuchar” [The Power of Listening] (2013) and “Un buen hijo de P” (2014) have become best sellers in Latin America and the United States. Ismael directs the digital magazine “Cala 3.0” and publishes a weekly column in more than 25 newspapers and magazines.

Cala has received a number of awards, among them Iberoamerican Personality (Organization of Iberoamerican Journalists, 2014), the John Maxwell Leadership Award in media, and the Golden Palm Award of the National Circle of Journalists of Mexico.

The show CALA is broadcast on CNN en Espanol at 9:00pm (USA, ET). Follow him on Twitter: @cala and @calabienestar. And on facebook.com/IsmaelCala.


Labor Commissioner Cites Grocery Chain El Super More Than $180,000 for Wage Theft Violations

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Labor Commissioner Cites Grocery Chain El Super More Than $180,000 for Wage Theft Violations


LOS ANGELES, July 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — California Labor Commissioner Julie A. Su this week cited Paramount-based El Super grocery store chain for multiple wage theft violations, with assessments and penalties totaling $180,668. The chain of 43 markets is owned and operated by Bodega Latin, Inc., with 15 locations in Los Angeles.

The investigation revealed that El Super denied rest and meal periods, and failed to pay overtime wages for 20 workers at 10 of El Super’s Los Angeles markets.

“California labor laws are clear regarding rest periods and overtime requirements. Employees must be compensated for the hours they work and the benefits they earn,” said Christine Baker, Director of the Department of Industrial Relations (DIR). The Labor Commissioner’s Office is a division of DIR.

Investigators gathered evidence using payroll records audits and worker interviews. The evidence indicated rest and meal period violations as well as overtime premiums owed between June 17, 2012 and June 6, 2015 for all of the workers interviewed. Some employees worked an average of 55 hours per week but were paid for only 40 hours without overtime. Workers were forced to clock out for meal breaks but ordered to return to work without taking their full meal period. In some cases, workers were not allowed to take rest breaks.

Bodega Latin, Inc. was assessed $3,557 in minimum wages and an equal amount in liquidated damages, $44,463 in overtime wages, $93,228 in rest period premiums, $19,903 in meal period premiums, $8,161 in waiting time penalties and $7,800 in rest period penalties. Bodega must also reimburse its staff at the 10 locations $101,084 for illegal uniform deductions documented during the audit.

“This citation is an expensive reminder to employers who are depriving workers of their hard-earned wages,” said Labor Commissioner Julie A. Su.

Many of the wage violations were documented in off-site interviews with the El Super workers.

“Workers often do not know their rights and fear losing their jobs for complaining about wage theft,” said Su. “It is important that workers exercise their labor rights by contacting us if they have been victimized by wage theft – and we can help workers to feel safe by offering off-site interviews where they can speak without their employer watching.”

The Labor Commissioner’s Office, formally known as the Division of Labor Standards Enforcement, inspects workplaces for wage and hour violations, adjudicates wage claims, enforces prevailing wage rates and apprenticeship standards in public works projects, investigates retaliation and whistleblower complaints, issues licenses and registrations for businesses, and educates the public on labor laws. Updated information on California labor laws is available online.

The Wage Theft is a Crime public awareness campaign, launched last year by DIR and its Labor Commissioner’s Office, has helped inform workers of their rights. The campaign includes multilingual print and outdoor advertising as well as radio commercials on ethnic stations in English, Spanish, Chinese, Vietnamese, Hmong and Tagalog.

Employees with work-related questions or complaints may contact DIR’s Call Center in English or Spanish at 844-LABOR-DIR (844-522-6734). The California Workers’ Information line at 866-924-9757 also offers recorded information in English and Spanish on a variety of work-related topics.

Members of the press may contact Erika Monterroza or Peter Melton at (510) 286-1161 for additional details.

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The California Department of Industrial Relations, established in 1927, protects and improves the health, safety, and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. DIR is housed within the Labor & Workforce Development Agency. Non-media inquiries can contact DIR’s Communications Call Center at 1-844-LABOR-DIR (1-844-522-6734) for help in locating the appropriate division or program in our department.