Ad Council and Futures Without Violence Launch New Campaign to Engage Men in the Effort to Prevent Violence Against Women

June 16, 2015

Ad Council and Futures Without Violence Launch New Campaign to Engage Men in the Effort to Prevent Violence Against Women

New PSAs, Featuring the Voice of Forest Whitaker, Support Findings that 89 Percent of Men Surveyed Think They Should Talk to Boys About the Issue, but Only 37 percent Have Had the Conversation

NEW YORK, June 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — Today, the Ad Council and national nonprofit Futures Without Violence launched a national public service campaign called #TeachEarly highlighting the pivotal role that men play in preventing domestic and sexual violence. The campaign launch coincides with the release of the Ad Council Domestic Violence Prevention Continuous Tracking Study, which was funded by the Robert Wood Johnson Foundation. Of the men surveyed, 89 percent agreed that it’s important for men to talk to boys about violence against women and girls, while only 37 percent reported speaking to a boy they know about violence against women in the past six months. The campaign encourages men to recognize this dissonance between their beliefs and actions, and teach boys to respect women with the same enthusiasm and dedication in which they teach them other things.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7482751-ad-council-domestic-violence/

Launching to coincide with Father’s Day, the campaign encourages fathers, uncles and other male mentors and role models to talk to boys at an early age about healthy relationships and respect for their peers—particularly towards women and girls. #TeachEarly kicks-off with nationally-distributed public service advertisements (PSAs) narrated by actor and father Forest Whitaker underscoring the importance of male role models in shaping perceptions and attitudes toward gender-based violence.

#TeachEarly is comprised of national television, radio, digital and outdoor PSAs. The campaign directs audiences to TeachEarly.org where men can find valuable tools and resources, including a digital Playbook with tips and conversation starters to help engage boys in a discussion about relationships, respecting women, and preventing violence. The website also features a digital quilt that celebrates inspiring teachable moments between fathers and other male mentors, and the boys in their lives—sourcing photos from the public with the campaign’s designated hashtag: #TeachEarly.

“An estimated one in four women in the United States will experience violence by a partner in her lifetime,” said Futures Without Violence Founder and President Esta Soler. “Perceptions about women and girls are often shaped at a young age, and we know that prevention is key. Fathers and male mentors—from sports coaches and teachers to uncles and brothers—have the opportunity to reach out to these young people and reinforce the message that violence against women is never acceptable.”

The Ad Council and Futures Without Violence are longstanding partners on the issue of domestic violence prevention, having launched the first-ever national campaign in 1994 titled “There’s No Excuse” followed by an effort in 2001 to specifically engage men in the issue.

“The issue of domestic violence is increasingly a part of the national conversation,” said Ad Council President and CEO Lisa Sherman. “We want to transform the negative news stories into something more productive and powerful. By providing fathers and mentors with tips and tools on how to talk to their sons and other boys about healthy relationships, we strive to change the way that young men think about how to treat women. Men play an invaluable role and this campaign will empower them to be advocates for change.”

The new TV PSAs were created by RSA Films. iHeartMedia is providing support across male-targeted programming beginning today through the end of the month. Additionally, Clear Channel Outdoor Americas developed the out-of-home creative and will donate advertising space in key locations and Team Detroit is providing media outreach support.

“We at RSA Films are proud to be part of such a strong and important message,” said Jules Daly, President of RSA Films.

“iHeartMedia is once again teaming up with the Ad Council to help positively shape future behaviors and attitudes of our country’s youth, motivating our listeners to take action and providing valuable resources to help them promote nonviolent relationships now and in the future,” said Jessica King, Director of Community Engagement for iHeartMedia.

The campaign has been funded through grants provided by the Robert Wood Johnson Foundation, Blue Shield California Foundation and The Waitt Institute for Violence Prevention. The Ad Council Domestic Violence Prevention Continuous Tracking Study was based on a non-probability based online panel sample of men aged 18 and older, who had a personal or professional relationship with boys aged 5 to 17. Results of the study can be viewed here.

The Ad Council

The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit Adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.

Futures Without Violence

Futures Without Violence is a national nonprofit organization leading groundbreaking educational programs, policies, and campaigns that empower individuals and organizations working to end violence against women and children around the world. Providing leadership from offices in San Francisco, Washington, D.C., and Boston, FUTURES has trained thousands of professionals and advocates–such as doctors, nurses, judges, athletic coaches, and other community influences–on improving responses to violence and abuse.

RSA Films

Founded by Ridley and Tony Scott in 1968, RSA Films is one of the world’s leading commercial production companies. Headed by President Jules Daly, RSA is at the forefront of creating innovative groundbreaking advertising campaigns for some of the world’s most recognized brands. Headquartered in Los Angeles, with offices in New York, London, Hong Kong and Shanghai, RSA has a roster of over 70 directors, including Kathryn Bigelow, Martin Scorsese, Sam Mendes, and Neill Blomkamp and has received numerous Golden Lion, Emmy, BAFTA, AICP, Clio, MTV and MVPA Awards since its inception.

iHeartMedia

With 245 million monthly listeners in the U.S., 97 million monthly digital uniques and 196 million monthly consumers of its Total Traffic and Weather Network, iHeartMedia has the largest reach of any radio or television outlet in America. It serves over 150 markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets and smartphones, and on gaming consoles.

iHeartRadio, iHeartMedia’s digital radio platform, is the No. 1 all-in-one digital audio service with over 500 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history and reached 60 million users faster than any other radio or digital music service and even faster than Facebook. The company’s operations include radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, music research services and independent media representation.

Clear Channel Outdoor

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world’s largest outdoor advertising companies with more than 640,000 displays in over 40 countries across Asia, Australia, Europe, Latin America and North America. Reaching millions of people monthly, including consumers in 45 of the top 50 U.S. markets, Clear Channel Outdoor enables advertisers to engage with consumers through innovative advertising solutions. Clear Channel Outdoor is pioneering the integration of out-of-home with mobile and social platforms, and the company’s digital platform includes over 1,110 digital billboards across 38 markets in North America and over 4,700 digital displays in international markets. More information is available at www.clearchanneloutdoor.com and www.clearchannelinternational.com.

Robert Wood Johnson Foundation

For more than 40 years the Robert Wood Johnson Foundation has worked to improve health and health care. We are striving to build a national Culture of Health that will enable all to live longer, healthier lives now and for generations to come. For more information, visit www.rwjf.org. Follow the Foundation on Twitter at www.rwjf.org/twitter or on Facebook at www.rwjf.org/facebook

Blue Shield California Foundation

Blue Shield of California Foundation is one of the State’s largest and most trusted grant making organizations. Our mission is to improve the lives of all Californians, particularly the underserved, by making health care accessible, effective, and affordable, and by ending domestic violence. For more information visit: www.blueshieldcafoundation.org

The Waitt Institute for Violence Prevention

The Waitt Institute for Violence Prevention is a private operating institute committed to breaking the cycle of violence in our homes, schools, and communities on the local and national level. The Waitt Foundation has supported violence prevention efforts since 1993. To streamline our efforts, WIVP was founded in 2005, by Ted Waitt. Through this work, we change social norms that accept violence as a part of life.

Successful Results for Letter Carriers’ Annual Food Drive

June 16, 2015

0

Successful Results for Letter Carriers’ Annual Food Drive

Another Superb Effort Helps Americans and Communities in Time of Economic Need, Natural Disasters

WASHINGTON, June 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — The annual food drive of the National Association of Letter Carriers (NALC) collected almost 71 million pounds of food to help restock food banks, pantries and shelters around the country – an impressive result made all the more necessary by the extreme weather experienced by much of the country, along with the economic challenges many Americans face.

Logo – http://photos.prnewswire.com/prnh/20110406/DC78673LOGO

The effort on Saturday, May 9, gathered 70.6 million pounds of food – marking a dozen consecutive years in which the NALC drive has surpassed 70 million pounds of food collected. Several local NALC branches still are compiling their figures.

This year’s results bring the total to more than 1.4 billion pounds since the drive began in 1992.

“This shows the value of the universal postal network, which goes to more than 150 million addresses six days a week,” NALC President Fredric Rolando said. “It also shows the strong connection between letter carriers and the communities they serve – a unique bond that serves the nation well.”

The nation’s largest single-day food drive, the NALC effort is held annually on the second Saturday in May in 10,000 cities and towns in all 50 states, the District of Columbia, Puerto Rico, the Virgin Islands and Guam. From major metropolitan areas to small rural towns, residents put out non-perishable food donations on that day, which letter carriers collect as they deliver mail along their postal routes.

“Six and even seven days a week, letter carriers see first-hand the needs in the communities where we work, and we’re committed to helping meet those needs,” President Rolando said.

Hunger affects about 49 million people around the country, including millions of children, senior citizens and military veterans. Pantry shelves filled up through winter-holiday generosity often are bare by late spring. And, with most school meal programs suspended during summer months, millions of children must find alternate sources of nutrition.

President Rolando praised the contributions of the various organizations that helped the nation’s letter carriers in the food drive. Carriers brought the food to local food banks, pantries or shelters, including many affiliated with Feeding America, which was a national partner in the drive, as were United Way Worldwide, the U.S. Postal Service, the National Rural Letter Carriers’ Association, the AFL-CIO, Valpak and Valassis.

-30-

The 280,000-member NALC represents letter carriers across the country employed by the U.S. Postal Service, along with retired letter carriers. Founded by Civil War veterans in 1889, the NALC is among the country’s oldest labor unions.

The Latino Coalition Achieves 20 Year Milestone and Hosts Another High Impact 2015 Small Business Summit

June 16, 2015

0

The Latino Coalition Achieves 20 Year Milestone and Hosts Another High Impact 2015 Small Business Summit

WASHINGTON, June 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Latino Coalition (TLC), one of the largest membership and advocacy organizations for Latino-owned small businesses, commemorated 20 years of building partnerships and strengthening America’s small business community with the 2015 Small Business Summit and Anniversary Gala Dinner on Wednesday at the US Chamber of Commerce in Washington, DC.

“TLC continues its two decades of commitment to the economic and social development of Latinos,” said Hector Barreto, The Latino Coalition’s Chairman and Former Administrator of the U.S. Small Business Administration. “With influential leaders and entrepreneurs from across the nation, attendees at the 2015 Small Business Summit learned that a competitive America requires sustained economic growth, creation of good-paying jobs and effective policy in the key areas of healthcare, technology and cyber-security.”

TLC 2015 Small Business Summit attracted top government leaders and business executives from around the nation, including keynote speaker New Jersey Governor Chris Christie, Executive Director of Health Policy U.S. Chamber of Commerce Katie W. Mahoney, Senior Public Policy and Government Affairs Analyst Google, Inc. Jennifer Bernal, Director of Cyber Cooperation, Embassy of Israel, Amir Becker and Congresswoman Cathy McMorris Rodgers (WA-05). The event also featured remarks by Congressman Henry Cuellar (TX-28), Congressman Jeff Denham (CA-10), Congressman Sean Duffy (WI-07), Congressman Joe Heck (NV-03), Congressman Will Hurd (TX-23) and Congressman David G. Valadao (CA-21).

“The annual TLC Small Business Summit is a tremendous resource for all entrepreneurs. We must advance a positive course of action for our economy and our country, and we can do this with organizations like The Latino Coalition, which provide the tools necessary to help these businesses start, grow and succeed in the long term,” said Governor Christie.

A significant deliverable was the release by TLC of AltaMed’s “Why Latinas Matter” study, which emphasizes the importance of Latina health and well-being as critical to the overall entrepreneurial success of this nation. With more than one million Latina-owned businesses in the U.S. today, the TLC 2015 Small Business Summit focused on the dynamic leadership in business and entrepreneurship that Latinas bring to the table and how they are a force in our economy.

The day also included corporate recognition for longstanding, active partners of The Latino Coalition and their support of Hispanic-owned small businesses. The awards were bestowed on: Altria, AT&T, the Coca Cola Company, Google, Herbalife, Intuit, Mastercard, MyWireless, PG&E, Verizon and Walmart.

Founding TLC Member, Dr. Tirso del Junco was presented The Latino Coalition’s prestigious Leadership Award for his vision and significant contributions to the Latino business community. Previous TLC Award winners include U.S. Senator Marco Rubio, U.S. Congressman Xavier Becerra, Senator John Cornyn, AltaMed President and CEO Castulo de la Rocha and U.S. Attorney General Alberto R. Gonzales.

Chairman Barreto also announced new partnerships formalized by Memorandums of Understanding (MOU) with leading groups such as the Congressional Hispanic Leadership Institute (CHLI), the National Latina Business Women Association (NLBWA) and the Association of Mature American Citizens (AMAC). These agreements signal the expansion of an influential national network of over 70 organizations dedicated to economic development, healthcare and education opportunities.

“We are grateful for an impactful 20 years, and we’re focused on the positive future of this great organization. This Fall at the TLC West Coast Economic Summit we will continue to connect, discuss and share successful strategies that will revitalize our economy and keep America thriving for future generations,” added Barreto.

The Latino Coalition would like to thank the following Title Sponsors: Wal-Mart and Google. In addition, TLC acknowledges: Sands Corp., Herbalife, Centene Corporation, Master Your Card, PG&E, U.S. Chamber Institute for Legal Reform, Honda, Master Card, MyWireless, American Express Open, Comcast Universal, Altamed, Intuit, UnitedHealth Group, PhRMA, Coca-Cola, Tributo Tequila, The Latino Coalition Foundation, the Hispanic Business Roundtable, Univision, Job Creators Network, Travelers, CapitalWirePR, Impacto News and DiversityInc.

ABOUT THE LATINO COALITION- The Latino Coalition (TLC) was founded in 1995 by a group of Hispanic business owners from across the country to research and develop policies solutions relevant to Latinos. TLC is a non-profit nationwide organization with offices in California, Washington, DC and Guadalajara, Mexico. Established to address and engage on key issues that that directly affect the well-being of Hispanics in the United States, TLC’s agenda is to create and promote initiatives and partnerships that will foster economic equivalency and enhance and empower overall business, economic and social development for Latinos. Visit www.thelatinocoalition.com.

FAU Poll Says Hispanic Consumers More Optimistic About Current Conditions but Concerned About Future Economy

June 16, 2015

0

FAU Poll Says Hispanic Consumers More Optimistic About Current Conditions but Concerned About Future Economy

Majority Think Now is a Good Time to Buy Home, Big Tickets Items

BOCA RATON, Fla., June 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — Hispanic consumers are more optimistic about current economic conditions but have concerns about the future, according to the latest survey conducted by the Florida Atlantic University Business and Economics Polling Initiative (FAU BEPI) in the College of Business.

Logo – http://photos.prnewswire.com/prnh/20150508/214770LOGO

Index of Consumer Sentiment	May 2015	April 2015	Difference in points
Overall	89.77	91.59	-1.82
Current Conditions	92.92	91.60	1.32
Consumer Expectations	87.74	91.58	-3.84

Consumer sentiment among Hispanics fell by two points in May to 89.77, the lowest since January, with four of the Index’s five components falling, most notably expectations of U.S. economic conditions over the next five years, which declined 12 points. Among those who are increasingly pessimistic about the future economy are individuals 55 and over (59 percent) and college graduates (56.2 percent).

“A plausible explanation can be that Hispanics see the pace of growth in the country as sluggish and they don’t anticipate the same rapid growth in the economy as happened last year,” said Monica Escaleras, director of BEPI.

The current conditions index, however, climbed to 92.2 in May, up from 91.6 the previous month. The gain was fueled by more favorable buying plans among Hispanics for big ticket items such as furniture, refrigerators, ovens or televisions. One group bucking the trend this month is Hispanic males, 50.3 percent of whom are optimistic about economic conditions in the country over the next five years, up three points from April.

While a majority of Hispanics (52 percent) think it’s a good time to buy a home, most (52 percent) said an increase in interest rates would discourage them from doing so.

“Since Hispanics are the largest and fastest growing ethnic minority group in the country their influence on the economy and housing market can be significant,” Escaleras said. “The demand for housing by Hispanics could stimulate business and financial services within the housing market.”

The survey also shows that 55 percent of Hispanics polled own a home while 36 percent rent. Older Hispanics (72 percent of those 55 and over) are more likely to own a home than those 18-34 (40 percent).

For more information, visit www.business.fau.edu/bepi or contact Monica Escaleras at 561-297-1312 or [email protected].

Statement of National Alliance for Hispanic Health on FDA Move to Eliminate Artificial Trans Fats

June 16, 2015

0

Statement of National Alliance for Hispanic Health on FDA Move to Eliminate Artificial Trans Fats

WASHINGTON, June 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — “The FDA today has shown it is the nation’s consumer health protection agency. The FDA’s action to end use of artificial trans fat is essential to improve our health. Taking artificial trans fat off the ‘generally recognized as safe’ list means consumers will be better able to avoid trans fat in restaurants and processed food. The move will save thousands of lives and improve the nation’s health and well being,” said Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the nation’s leading Hispanic health advocacy group.

About the National Alliance for Hispanic Health (The Alliance)
The Alliance is the nation’s foremost science-based source of information and trusted advocate for the health of Hispanics in the United States. For more information, visit http://www.hispanichealth.org or call the Alliance’s Su Familia National Hispanic Family Health Helpline at 1-866-783-2645.

“CineMama” App Helps Moms Track Weight Gain During Pregnancy

June 16, 2015

0

“CineMama” App Helps Moms Track Weight Gain During Pregnancy

WHITE PLAINS, N.Y., June 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — Gaining too much or too little weight during pregnancy can have serious health consequences for your baby. The updated March of Dimes CineMama app helps moms-to-be track their weight gain as well as make a time-lapse movie of their pregnancy. The app is free and available for both iOS and android devices.

Logo – http://photos.prnewswire.com/prnh/20150409/197662LOGO

The “CineMama” app debuted in 2013 enabling women to create a time-lapse video of their pregnancy while getting health tips along the way, and to date, more than 120,000 women have downloaded it. Now, the app has added a pregnancy weight tracker to help women know whether they are gaining a healthy amount of weight during their pregnancy. The pregnancy weight tracker is provided through a grant from the Institute of Medicine (IOM) and based on the scientific findings from a 2009 IOM report that determined guidelines for healthy weight gain during pregnancy.

Women who gain too little are more likely to have a low birthweight baby (less than 5 pounds, 8 ounces). Women who gain too much are more likely to have a premature baby, who is at risk for breathing problems, jaundice, and intellectual delays. Excessive weight gain also may contribute to conditions, like diabetes and high blood pressure, which can cause problems during pregnancy.

“Many women think they can double the amount of calories they eat once they are pregnant,” says Siobhan Dolan, MD, a medical advisor to the March of Dimes. “But the reality is they only need an extra 300 calories a day – that’s one extra healthy snack a day.”

CineMama is part of the March of Dimes “Healthy Babies are Worth the Wait” educational campaign, which focuses on the importance of a full term pregnancy. The campaign encourages women to wait for labor to begin on its own and reminds health care providers to not schedule a delivery before at least 39 weeks of pregnancy, unless there is a medical necessity. Important development of the brain, lungs and other organs occurs during the last weeks of pregnancy. Additional information is available at marchofdimes.org/39weeks.

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. For the latest resources and information, visit marchofdimes.org or nacersano.org. Find us on Facebook and Twitter.

Siempre Beauty III: The Driving Force Behind Latina Consumer Habits

June 16, 2015

0

Siempre Beauty III: The Driving Force Behind Latina Consumer Habits

A NEW STUDY FROM MEREDITH HISPANIC MEDIA ON TODAY’S LATINA MILLENNIALS

, SOCIAL MEDIA INFLUENCES, AND BEAUTY TRENDS

NEW YORK, June 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — Siempre Mujer magazine, the largest Spanish-language lifestyle magazine for Latinas in the U.S., today unveiled new research and key findings from its Siempre Beauty III: Latinas and Social Media, which examines the role social media plays in beauty purchasing decisions among Latinas. The study surveyed over 800 women including Latinas, non-Hispanic women, Milliennials and Siempre Mujer readers.

Photo – http://photos.prnewswire.com/prnh/20150615/223117-INFO

Siempre Beauty III: Latinas and Social Media is the third beauty study released by Meredith Hispanic Media (MHM), as part of the “Siempre Beauty” research series. The 2015 survey explores what social media platforms Latinas turn to in order to receive information on beauty products, brands and trends, how social media influences her beauty choices and what role social media plays in the purchase cycle. It provides valuable consumer insights and identifies key points of differential between Latina and General Market women including millennial market trends from both segments.

“Latinas are beauty junkies at heart,” says Maria Cristina Marrero, Group Content Chief of Meredith Hispanic Media. “They are savvy consumers who incorporate more products into their daily beauty regimen and it is a trendsetting demographic that is open to experimentation when it comes to new products and innovative brands.”

According to research, Latinas continue to outspend their general market counterpart across the beauty category at a rapid pace. In 2014, Latina cosmetic purchases were up by 7.4% while General Market retail purchases fell by 1.2% across the beauty category. The total beauty market is currently estimated at $4.3 billion and Latinas account for 13% in all cosmetic spending to date. Millennials dominate the beauty category as the largest growth factor in today’s competitive market.

“Latina Millennials and the growing impact of social media represents a whole new driving force in today’s marketplace,” says Veronica Viviana Wilson, Associate Publisher of Meredith Hispanic Media Group. “At the forefront of technology, most Latina consumers are digitally savvy shoppers who find beauty deals everywhere.”

HIGHLIGHTS FROM THE 2015 “SIEMPRE BEAUTY III: LATINAS AND SOCIAL MEDIA”* SURVEY:

Social media is the go-to source for Latinas for beauty information, trends, and ideas.

Latinas follow brands and bloggers, more than celebrities to learn about cosmetics, fragrance, skincare and haircare.
Over 70% of Latinas and General Market women receive most of their beauty information through social media engagement.
The younger demographic ranks even higher with 84% of Latina Millennials and 83% General Market Millennials who consider social media the tool of choice to learn about today’s latest beauty trends.
85% of Siempre Mujer readers consider social media the top educational tool for beauty products and brands.
Amongst Latinas, YouTube ranks #1 choice across social media platforms to acquire new beauty product information and usage tips reflecting the key role that video content plays in reaching this audience.

Spanish AND English matters.

52% of Latinas and 48% of Latina Millennials prefer to receive beauty information from social media in Spanish as well as English.
More than half at 55% of Latinas prefer to follow US based influencers and bloggers who provide access to bilingual content.

In-store beauty purchasing decisions are driven by social media engagement.

70% Latinas and Latina Millennials vs. 27% General Market and General Market Millennials “like” sponsored beauty posts.
Over 70% of Latinas and Latina Millennials research online first then go in-store to buy.
44% Latinas share or recommend brands/products with friends in their social network.

Survey Methodology
The survey was conducted by Hispanic Research Inc. and was commissioned by Siempre Mujer Magazine and Meredith Corporation. It was a nationwide online survey of U.S. women age 18-49, with 419 Hispanic women and 410 general market women, fielded between January and February 2015.

*Please credit all data to “Siempre Beauty III: Latinas and Social Media” the 2015 Siempre Mujer Hispanic Beauty Study.

About Siempre Mujer
Launched in 2005 by Meredith Corporation (NYSE: MDP, www.meredith.com), Siempre Mujer is the only magazine written for, by and about the modern U.S. Hispanic woman who is actualizing her goal of success. With fresh, authentic and inspiring content, Siempre Mujer has become one of the leading Spanish language women’s magazines and the Latina’s source for the things she cares about most; beauty, style, fitness, fashion, arts, culture, and career, helping her be the best woman she can be, a leader, a doer, and a role model. Siempre Mujer reaches 1.8 million readers every issue, and is published on a bi-monthly basis. SiempreMujer.com provides the latest in beauty and fashion trends, and original editorial content about relationships, current events, celebrity news and entertainment.

Meredith Hispanic Media: Engagement, Access, Perspective
Meredith Hispanic Media (MHM) is the premier content delivery and insight resource for and about Hispanic women. With millions of digital, social, experiential, and media touch points and powerful proprietary and syndicated research capabilities, MHM offers unmatched perspective about the U.S Latina, intimately connecting marketers to this highly coveted demographic. Through continued investment in an expanding portfolio of empowering brands and extensions including Siempre Mujer, Ser Padres, Ser Padres Espera and Ser Padres Bebe, and leading-edge engagement tools including custom publishing, content licensing, research, digital marketing, database marketing, events, grassroots marketing, and video, MHM is the first and only stop for brands seeking to reach action-oriented consumers who embrace media and share passionately.