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Restaurants Have Put Their Money in Hispanic Marketing, Cutting Their English Ad Spend

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Restaurants Have Put Their Money in Hispanic Marketing, Cutting Their English Ad Spend


Study Shows Restaurants Jumped Spending by 61 Percent from 2010 to 2014


FAIRFAX, Va., June 18, 2015 /PRNewswire-HISPANIC PR WIRE/ — According to a new report from AHAA: the Voice of Hispanic Marketing, the Hispanic advertising share in the restaurant industry has soared to 11.4 percent from 2010 to 2014, while the Hispanic share of overall ad spend among the top 500 advertisers increased to 8.5 percent. This explosive growth indicates restaurant marketers understand the revenue that can be generated by the Latino consumer – in fact, this category has boosted their aggregate Hispanic advertising spend by 68 percent to $559 million in 2014.

The average Hispanic advertising investment per Restaurant Company also made a leap of 30 percent from $16.6 million in 2010 to $21.5 million in 2014. Furthermore, the restaurant category has moved ahead of their top 500 U.S. advertiser peers by allocating 11.4 percent to Hispanic dedicated media. This means that this category has evolved from being a “Follower” in 2010, defined as companies who assign 3.6 to 6.3 percent of their marketing budget to Hispanic dedicated efforts, to becoming a “Leader,” defined as investments between 6.4 and 14.2 percent. McDonald’s, Yum Brands and Wendy’s lead in Hispanic ad dollars, while Whataburger, Denny’s and AFC Enterprises lead in Hispanic share of overall ad spend with allocations above 20 percent.

Over the past five years, the top 500 advertisers boosted their spending in Hispanic targeted media by 61 percent or $2.7 billion from $4.4 billion in 2010 to $7.1 billion. The top 500 marketers boosted their average spending from $9 million in Hispanic targeted media in 2010 to $14 million now below the restaurant category new average of $21.5 million.

Methodology – Data was collected from Nielsen Monitor Plus which tracked over 340K companies’ advertising expenditures in English and Spanish.  This data was analyzed by Santiago Solutions Group for AHAA.  SSG divided companies into 5 Tiers according to the percent allocation to Spanish/Bilingual media: Best-in-Class (more than 14.2%), Leaders (6.4%-14.2%), Followers (3.6%-6.3%), Laggards (1.0%-3.5%), and On the Sidelines (Less than 1%).

SSG also segmented the Top 500 Overall Spending (English + Spanish) Companies for years 2010-2014, thus permitting the analysis of trends in the marketplace. Ad Spend Includes spending in Network TV, Spot TV, Cable TV, Radio, Magazines, Newspaper & FSI. It excludes B2B, Display, Outdoor and Cinema.

About AHAA: Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

 


Honda-Powered HPD ARX-04b to tackle Pikes Peak

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Veteran IndyCar race winner Justin Wilson will pilot the HPD ARX-04b Honda at the 2015 Pikes Peak International Hill Climb (PRNewsFoto/Honda Racing)





Honda-Powered HPD ARX-04b to tackle Pikes Peak


– Indy car veteran, race winner Justin Wilson to pilot LMP2 machine
 


– New coupe design debuted at 24 Hours of Daytona
 


– Utilizes production-based 3.5 liter Honda V6 engine
 


TORRANCE, California, June 17, 2015 /PRNewswire-HISPANIC PR WIRE/ — A number of different types of Honda and Acura vehicles have taken part in the Pikes Peak International Hill Climb in recent years, ranging from the Acura NSX to the Honda Fit, and even a high-speed Honda Odyssey, but Honda Performance Development has upped the ante this year by entering one of its newest sports cars in the race up the 14,110-foot mountain.

Photo – http://photos.prnewswire.com/prnh/20150617/223899
Logo – http://photos.prnewswire.com/prnh/20140312/LA82397LOGO-a

The new Honda-powered HPD ARX-04b LMP2 coupe that competed in this year’s Rolex 24 Hours of Daytona has been entered in the 2015 Pikes Peak event, and will be driven by Verizon IndyCar Series race winner and former Formula 1 driver Justin Wilson.

The ARX-04b will be the first full-carbon monocoque vehicle ever sanctioned for PPIHC entry and will be fitted with a 3.5-liter V6 twin-turbocharged engine. The ARX-04b will compete in the Unlimited class, which features highly-modified cars that can navigate the 156 turns of the 12.42-mile course in under 10 minutes.

“This is an exploratory effort, to learn as much as we can in advance of a possible future assault on the outright record [8:13.878, set by Sebastien Loeb in 2013].  We want to see how well our ARX-04b chassis adapts to the rigors of the Climb, and the high-altitude demands placed on our production-based V6 engine,” said Art St. Cyr, President of Honda Performance Development. “The Pikes Peak International Hill Climb has always been an interesting project for many Honda divisions. The diversity of classes and very open nature of the rulebook continues to be very appealing to Honda and the passions of its associates.

“We’re looking forward to this. We hope to have a lot of fun, and we’re certainly not holding back with Justin Wilson behind the wheel. We think the fans will enjoy the show, as well.”

The ARX-04b, which was developed through a joint effort between HPD and Wirth Research, features energy-efficient technology with low drag and high fuel efficiency and quick change front and rear bodywork. It will be in the capable hands of Wilson, who has made 171 combined starts in Indy Car and Champ Car competition, with seven wins and eight poles.

“It’s going to be a lot of fun driving the Honda ARX-04b up the hill and giving it everything I’ve got,” Wilson said. “This is my first time competing at Pikes Peak and I’m really looking forward to the experience. I’ve run with Honda at the Indy GP and the ‘500’ this year, and also have run Formula E and at the 12 Hours of Sebring, but this will be every bit as difficult as any of them. I’m looking forward to the challenge and working with everyone at Honda.”

The Pikes Peak International Hill Climb takes place on June 28, with practice and qualifying taking place on various sections of the course from Tuesday to Friday. Fans can follow the progress and see photos and information from the Honda Racing efforts at Pikes Peak via Twitter [https://twitter.com/HondaRacing_HPD] and Facebook [https://www.facebook.com/HondaRacingHPD].


Kia Motors Earns Best-Ever Ranking In 2015 J.D. Power Initial Quality Study

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Kia Motors Earns Best-Ever Ranking In 2015 J.D. Power Initial Quality Study


Third Straight Year of IQS Improvement Places Kia Second Among 33 Brands

– Kia Sorento and Soul awarded for highest scores in compact multi-purpose vehicle and midsize SUV segments as five other Kia models rank among top three in their respective categories

– With nearly 20-percent improvement, Kia owners had fewer issues with their vehicles than nearly all other car and truck brands


IRVINE, California, June 17, 2015 /PRNewswire-HISPANIC PR WIRE/ — With more units in operation in the U.S. than ever before, Kia Motors reached another historic milestone today when J.D. Power recognized the brand as the second-highest scoring nameplate industry-wide in its 2015 Initial Quality Study (IQS). Kia’s IQS score improved by 20 points over its previous best-ever performance in 2014, vaulting the growing automaker up four positions to second overall among 33 automotive brands and highest among all mass-market nameplates.

Photo – http://photos.prnewswire.com/prnh/20150617/223873

Photo – http://photos.prnewswire.com/prnh/20150617/223872

Kia’s ascension was powered by segment-leading performances from two of the company’s best-selling vehicles – Soul and Sorento – while the Rio, Optima, Cadenza, Sportage and Sedona models all ranked in the top three of their respective categories.

“We believe the J.D. Power report leaves no doubt that Kia builds world-class vehicles, and the results are especially gratifying as the IQS study truly reflects the voice of our customers,” said Michael Sprague, Chief Operating Officer and EVP, Kia Motors America.  “Kia’s rise is one of the industry’s greatest success stories and is driven by the hard work of thousands of team members around the world as well as our long-term strategy to concentrate on quality, strengthen the brand and elevate the ownership experience.”  

Kia’s U.S. sales have more than doubled over the last six years as the brand has made significant investments in the market and steadily climbed J.D. Power’s annual IQS rankings. After the Soul was ranked number one in the compact multi-purpose vehicle segment in 2012, Kia broke into the overall top 10 in 2013, with the Soul and Sportage (tie) taking top honors in their respective segments, and then rose to sixth in the industry in 2014.  The company’s $1.1 billion manufacturing facility in West Point, Georgia – Kia Motors Manufacturing Georgia – produces the Sorento and Optima, and achieved its highest-ever quality ranking among plants in North/South America in the 2015 study. Additionally, the Kwangju plant where the Soul is produced ranked number one for the Asia Pacific Region.

Now in its 29th year, the annual J.D. Power IQS analyzes responses from vehicle owners in 26 segments.  IQS is determined by vehicle owners evaluating the driving experience, engine and transmission performance, and a broad range of quality-related problems within the first 90 days of ownership.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea, and in 2014 was the #1 ranked mainstream brand according to Strategic Vision’s Total Quality Index.  KMA proudly serves as the “Official Automotive Partner” of the NBA and LPGA and set an all-time annual sales record in 2014, surpassing the 500,000 unit mark for the third consecutive year. KMA offers a complete line of vehicles, including the rear-drive K9001 flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle2, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona midsize multi-purpose vehicle, through a network of more than 765 dealers across the United States.  Kia’s U.S. manufacturing plant in West Point, Georgia, builds the Optima* and Sorento* and is responsible for the creation of more than 14,000 plant and supplier jobs.

Information about KMA and its full vehicle line-up is available at www.kia.com. For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts
1 2015 K900 V8 available in select trims and in select markets with limited availability.
2 2015 Soul EV in select markets with limited availability.


Georgia Power offers tips to save money as heat wave hits Georgia

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Georgia Power offers tips to save money as heat wave hits Georgia

Resources available to minimize impact of high temperatures on power bills


ATLANTA, June 17, 2015 /PRNewswire-HISPANIC PR WIRE/ — As sustained high temperatures in Georgia drive energy use up, Georgia Power is reminding customers that focusing on energy efficiency can help keep their homes cool and reduce the impact of the hot weather on power bills. As part of continued efforts to help customers save energy and money, the company has made it easy to find energy solutions and expertise at www.GeorgiaPower.com and is sharing tips and advice throughout the summer on Twitter using the hashtags #HotWeatherTip and #SaveEnergy.

Photo – http://photos.prnewswire.com/prnh/20150617/223851
Logo – http://photos.prnewswire.com/prnh/20050216/CLW066LOGO

Summer-specific tips from Georgia Power include: 

  • Insulate, Insulate, Insulate – Insulating attics, floors and walls is one of the most effective ways to keep cool air inside your home.
  • Thermostats – Set your thermostat at 78 degrees in the summer. You can expect a 3 to 4 percent increase in energy use for each degree lower it is set.
  • Close the Blinds – Keeping the blinds and shades closed during the day is a no-cost way to keep your home cooler.
  • Ceiling Fans – Moving air can feel 3 to 5 degrees cooler than non-moving air and can save you 3 percent on cooling costs.
  • Have Your A/C Serviced – Having a professional inspect your system annually will ensure proper operation and keep it running as efficiently as possible.

Georgia Power offers rebates and incentives to help make energy efficiency improvements around the house even more valuable, as well as other services at www.GeorgiaPower.com/save including a free online energy checkup and the ability to schedule a free in-home energy audit. Additionally, the company’s My Power Usage program, a free service connected to Georgia Power online accounts, allows customers to track their daily energy use online, project their monthly bill and stay within a set energy budget by signing up for account notifications.  

Even with energy efficiency and careful planning, higher temperatures can mean higher bills. If customers need assistance paying their bill, Georgia Power is here to help. The company works with customers to coordinate payment arrangements and can connect them with community organizations which may be able to help them pay their bill. Additional information about bill payment assistance is available at www.GeorgiaPower.com/assistance, via phone at 888-660-5890 or by visiting a local Georgia Power office. 

About Georgia Power

Georgia Power is the largest subsidiary of Southern Company (NYSE: SO), the premier energy company serving the Southeast through its subsidiaries. Value, Reliability, Customer Service and Stewardship are the cornerstones of the company’s promise to 2.4 million customers in all but four of Georgia’s 159 counties. Committed to delivering clean, safe, reliable and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, advanced coal and natural gas, renewables such as solar, hydroelectric and wind, as well as a variety of energy efficiency programs. Consistently recognized as a leader in customer service, Georgia Power was recently ranked highest in overall business customer satisfaction among large utilities in the South by J.D. Power and Associates. For more information, visit www.GeorgiaPower.com and connect with the company on Facebook (Facebook.com/GeorgiaPower) and Twitter (Twitter.com/GeorgiaPower).


Univision Canada presents The Salsa in Toronto Festival Cruise Nights in partnership with Mariposa Cruises, kicking off Canada’s biggest annual celebration of Latin culture July 2nd on the Toronto waterfront

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Univision Canada presents The Salsa in Toronto Festival Cruise Nights in partnership with Mariposa Cruises, kicking off Canada’s biggest annual celebration of Latin culture July 2nd on the Toronto waterfront


Get ready for professional salsa lessons, Latin street food, music and mucho more!


TORONTO, June 17, 2015 /PRNewswire-HISPANIC PR WIRE/ —

Who: Salsa in Toronto Festival, a week-long celebration of Latin music,dance, food and culture taking place from July 2 – 9 and Mariposa Cruises, one of Canada’s largest hospitality cruise operators welcoming more than 100,000 guests aboard its fleet each season.

What: In partnership with the Salsa in Toronto Festival, Mariposa Cruises presents its latest event series, Salsa in Toronto Cruise Nights. The Latin-themed cruises – the first of which will kick off the festival – feature salsa lessons from some of Toronto’s top salsa dancers, mucho music and Latino street-style cuisine while touring Toronto’s iconic waterfront.

When: July 2, 8 and 16, 2015. Boarding from 7:00 pm – 8:00 pm, cruising from 8:30 pm – 12:00 am, disembark from 12:00 am – 12:30 am

Where: Aboard the Northern Spirit, docked behind 207 Queens Quay West, Toronto, M5J 1A7.

Price: $75 per person. Tickets available here.

A popular fixture in Toronto’s harbour, Mariposa Cruises is excited to kick off this year’s Salsa in Toronto Festival Week with three vivacious nights of salsa in an unparalleled waterfront setting.

In partnership with Canada’s hottest Latin-themed festival, Salsa in Toronto Cruise Nights offer guests the opportunity to take salsa lessons from and enjoy performances by the prestigious Los Salsomanos, all while savouring Latino street-style cuisine and sailing by Toronto’s gorgeous skyline at sunset.

One of Toronto’s original salsa dance companies, Los Salsomanos will teach guests the basics or help them brush up on their moves. Music will be provided by DJ Jimmy Sauve (Thursday nights) and DJ Gio (Wednesday night), setting the mood with exclusively Latin tunes.

About Salsa In Toronto Festival Week
The Salsa in Toronto Festival is a week-long celebration of Latin music, dance, food and culture! The biggest fiesta north of the border, the festival takes place from July 2-9, 2015. The festivities feature events throughout the city including a series of Latin dance and art exhibitions, Salsa in Toronto Cruise Nights, and sizzling dance parties all capped off with the main event, the 11th Annual Salsa on St. Clair Street Festival.

About Mariposa Cruises
From the heart of Toronto’s revitalized waterfront, Mariposa Cruises kicks off its 28th season of sunset dinners, cocktail cruises, special events and unforgettable experiences on the harbour. Canadian owned and operated, and docked in a prime location along Queens Quay, Mariposa Cruises’ fleet offers a stunning selection of vessels, including the two largest ships in Toronto’s harbour. Mariposa Cruises can accommodate groups of 15-575 passengers.

For more information, visit:
www.salsaintoronto.com  or www.mariposacruises.com

For media inquiries please contact:
Bruna Aloe | Communications Manager
416-744-5745 | [email protected] 


Blue Moon Brewing Company Spotlights Rising Artists Through Bottle Series Tribute

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Blue Moon Brewing Company Spotlights Rising Artists Through Bottle Series Tribute

Blue Moon Celebrates 20 Years With Special-Edition Labels From 20 Up-and-Coming Artists and $20,000 Grand Prize Grant


DENVER, June 17, 2015 /PRNewswire-HISPANIC PR WIRE/ — Twenty years ago, Keith Villa returned home after earning his Ph.D. in brewing from the University of Brussels in Belgium, ready to share his art with the world. His art was brewing and in 1995, Blue Moon Belgian White, a Belgian-style wheat ale, became his first masterpiece. Now, he and Blue Moon are paying it forward.

Logo – http://photos.prnewswire.com/prnh/20150617/223854LOGO

Beginning July 1, the labels of bottles in special-edition Blue Moon Belgian White 12-packs will showcase inspiring artwork of 20 up-and-coming artists from across the U.S. as part of the Blue Moon Artist Series. As a beer rooted in the art community, Blue Moon will eventually select one artist to win a $20,000 grant. Blue Moon offered artists considerable creative freedom, and simply asked that they incorporate an image of a moon in their design. The resulting works of art in the series include a range of interpretations, mediums and compositions all connected by the moon.

“When I started Blue Moon in 1995, I was fortunate enough to have the support I needed to make my dream a reality,” says Villa, head brewmaster of Blue Moon Brewing Company. “I’m excited that Blue Moon will now give promising artists the opportunity to bring their artistic visions to life.”

All 20 original works of art will be celebrated in a one-time moonlit gallery event hosted by Villa July 1, in New York City. A limited number of fans can RSVP to attend on a first-come, first-served basis at BMBCMoonlitGallery.Eventbrite.com.

The event kicks off a month-long celebration of Blue Moon Brewing Company’s 20th anniversary, which will culminate July 31 under the lunar blue moon in Blue Moon’s hometown of Denver.

Blue Moon’s Artist Series will receive full marketing support including social media, special events, sampling and public relations. Throughout July and August, fans will have the opportunity to vote for their favorite label by visiting Blue Moon Brewing Company on Facebook. Voting will be open from July 1 through August 31, 2015. Fans can visit the Blue Moon Facebook page and vote for their favorite design in the album by clicking the “like” button on their chosen artwork. Fans can vote only once per design.

The fan vote will select the top 10 artists, who will then be judged by a panel that will determine one grand prize label artist winner to receive a $20,000 grant to help fund their continued art initiatives—approximately $1,000 for every year of Blue Moon’s history. For more information on the program and to view the designs, fans can visit Blue Moon’s Twitter (@BlueMoonBrewCo) and Instagram (@BlueMoonBrewCo) pages. For terms and conditions of Blue Moon Brewing Company’s Artist Series, please visit http://promorules.com/BMARTISTSERIES/.

About Blue Moon Brewing Company

At Blue Moon Brewing Company, everything we do flows from our artistic approach to brewing. We craft our broad array of beers with flavorful ingredients for an inviting taste, perfect for enjoying the moment with friends. It’s been that way since we added our first flavorful twist back in 1995 in Denver, Colo., and that’s why we say our beer and everything we do is artfully crafted. More information is available at www.BlueMoonBrewingCompany.com.


Dynamic Celebrating First Anniversary of New York to Georgetown Service

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Dynamic Celebrating First Anniversary of New York to Georgetown Service


GREENSBORO, N.C., June 17, 2015 /PRNewswire-HISPANIC PR WIRE/ — On June 27th 2015 Dynamic International Airways will be celebrating its first anniversary since entering Guyana market.

Logo – http://photos.prnewswire.com/prnh/20140618/119429

After our initial bumpy start, Dynamic International Airways was been able to accomplish its goal in establishing itself as the preferred carrier of Guyanese. We have proven sustainability of air service between United States and Guyana as well as progressively increased our customer service levels.

Since inauguration, Dynamic International Airways has been able to expand its non-stop service between New York, NY and Georgetown, Guyana. Service started initially two times per week and expanded to five times per week this coming high season while still keeping its pricing low and affordable for Guyanese and members of Guyanese ethnic in New York.

“Our goal in the first year of service was to establish ourselves as the preferred carrier of Guyanese.  We achieved this by maintaining the highest safety records, delivering the most desirable schedule, and reached highest on time performance standards as well as exemplary customer service. Our goal for the immediate future is to build upon that momentum and expand our non-stop JFK to GEO service by operating daily frequency.  Most importantly continue raising the bar in our safety, reliability, and customer service standards,” said Bill Grey CSO of the company.

“We believe that our coming daily service from Georgetown to New York combined with non-stop service from Georgetown to Toronto, which we intend to start in October of this year, will allow us to provide Guyanese with safe, reliable and affordable service into two of their favorite international destinations. As you probably already know we have directly and indirectly created over 150 new jobs in Guyana with our service to New York by hiring Guyanese based Flight Attendants, local ground handlers, catering providers and we expect a similar positive impact with the launch of our new service to Toronto. Dynamic has proven its intent and dedication to stay, improve and grow international travel to and from Guyana. Expect some amazing surprises for loyal passengers and exciting announcements from Dynamic in coming days.”    

About Dynamic

Dynamic International Airways is a US Certificated FAR PART 121 AIR CARRIER. The Airline changed ownership and management in 2013 with the goal of providing high quality, affordable, long haul, point-to-point air service. Dynamic Airways, which is headquartered in Greensboro, NC, offers service from airports in New York, Guyana, Florida, Hong Kong, Palau with its fleet of B767 wide body aircrafts. Recently company has added International in its official name as reflection of its transition into long haul carrier.

For reservations & information, visit www.airdynamic.com, www.facebook.com/airdynamic, www.twitter.com/flyairdynamic, contact your favourite travel agent or call (336) 790-8176.


beIN SPORTS Delivers Over 2.4 Million Total Viewers For First Two Mexico Copa America Matches

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beIN SPORTS Delivers Over 2.4 Million Total Viewers For First Two Mexico Copa America Matches

Chile vs. Mexico Match is Most Watched Match of the Tournament So Far

MIAMI, June 17, 2015 /PRNewswire-HISPANIC PR WIRE/ — beIN SPORTS, the international sports network, scored an average of 1,478,605 viewers with its broadcast of the Chile vs. Mexico match on Monday, June 15, 2015. According to Nielsen Media Research, nearly 2.5 million viewers have watched the first two Mexican National team matches from Copa America 2015 on both beIN SPORTS channels.

Over 1.3 million viewers have also watched ‘The Express XTRA Chile 2015’, the network’s daily sports wrap-up show featuring highlights and analysis, since the tournament’s opening on June 11 – June 14th. The Spanish show features hosts Ana Cobos, Miguel Serrano, Carmen Boquin, and Pablo Marino, joined by special guests Francisco ‘Kikin’ Fonseca, Sergio Goycochea. In English, host Terri Leigh is joined by special guest analysts Ruud Gullit, Christian Vieri, Juan Pablo Angel, Andy Gray, Richards Keys, and Tony Meola.

“We are thrilled with the results of this match so early into Copa America, but more so, that fans are happy with beIN SPORTS’ programming and coverage from our studios in Chile, Miami and Doha,” said Antonio Briceno, Deputy Managing Director of beIN SPORTS. “We are pleased with the viewership results thus far and expect continued improvement as the tournament marches along. As the international sports network, providing this type of unrivaled coverage of this exciting tournament is always what we strive for.”

The audience for the Chile vs. Mexico match on June 15, 2015 on beIN SPORTS en Espanol amounted to 1,056,287 viewers, one of the highest rated telecasts in the channel’s history. Among English audiences for beIN SPORTS, the Chile vs. Mexico match delivered a total of 422,318 viewers.

Mexico’s next match will be on June 19, versus Ecuador, for a chance to advance into the quarterfinal round. The Copa America final will be played on July 4th, 2015, and will air exclusively on beIN SPORTS, beIN SPORTS en Espanol, and beIN CONNECT.

About beIN SPORTS USA
beIN SPORTS USA is the international sports network. Launched in 2012, beIN SPORTS is the fastest growing international sports network in the U.S. and is offered on 9 of the largest 10 cable/satellite TV providers in the U.S., as well as other systems across the country. beIN SPORTS offers viewers premium sports content and entertainment across multiple platforms including TV channels beIN SPORTS and beIN SPORTS en Espanol and live streaming on beIN SPORTS CONNECT. A cornerstone of beIN SPORTS is its unrivaled live soccer coverage, which includes live matches from La Liga, Serie A, Ligue 1, Russian Premier League, Copa America 2015, and CONMEBOL/CONCACAF World Cup Qualifiers, as well as news and in-depth analysis of all the top leagues from around the world. With beIN SPORTS CONNECT, authenticated subscribers can also enjoy all the exciting action from the two networks and stream live overflow matches offered in HD on your computer, tablet or smart phone. In addition to soccer, beIN SPORTS serves as a haven to fans of motorsports, tennis, rugby, volleyball and boxing, among others.

Source:
The Nielsen Company; NPM & NPMH, L+SD; % increases based on Total Day 4Q’14 (9/28/14-12/27/14) & 1Q’15 (12/28/14-3/29/15) P2+ (000) viewers. Copa America data based on matches on 6/12 at 7:22PM and 6/15 at 7:18 PM (6/15 data based on fast national from Nielsen); P2+ average audience (000) – total based on beIN SPORTS and beIN SPORTS Espanol sum. Copa America wrap up show total is based on the 6/11-6/14 individual telecast average audience on beIN SPORTS and beIN SPORTS Espanol.



Santa Cruz Organic® Lemonades Offer Organic Options for Summer Fun

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Santa Cruz Organic® Lemonades Offer Organic Options for Summer Fun

Fun Flavors Provide Variety as Organic Continues Growth in United States


CHICO, Calif., June 17, 2015 /PRNewswire-HISPANIC PR WIRE/ — As summertime heats up, Santa Cruz Organic® lemonade beverages are a perfect way to celebrate the summer organically. The lemonades contain no artificial preservatives and have long been a favorite summertime treat for picnics, barbecues, family trips and gatherings.

Logo – http://photos.prnewswire.com/prnh/20150105/167097LOGO

You won’t be alone! According to a recent study by the Organic Trade Association sales of organic food and non-food products in the United States are up 11.3 percent from the previous year*. The same study also shows that organic sales now near a milestone five percent share of the total food market. To help satisfy this growing demand, Santa Cruz Organic continues to offer families a wide variety of products to help them find their way to a more organic lifestyle. The ingredients that go into Santa Cruz Organic products are made without the use of synthetic fertilizers, sewage sludge, irradiation, and genetic engineering; earning our products the “Certified USDA Organic” Seal. As summertime heats up, Santa Cruz Organic Lemonade Beverages are a perfect addition to your organic summer.

All Santa Cruz Organic products are Certified USDA Organic, and Santa Cruz Organic is an official participant of The Non-GMO Project®. Santa Cruz Organic Lemonade Beverages contain no artificial preservatives. They are a great way to add flavor to your summer. Flavors include Regular, Strawberry, Raspberry, Peach, Mango and Cherry Lemonades, as well as Limeade.

About Santa Cruz Organic:

As a pioneer organic brand, Santa Cruz Organic was the first to have a wide range of organic, 100 percent juices and blends and the first juice processor to use all organic fruit sourced from growers certified by an independent, third-party certification organization. With a history of developing innovative products, Santa Cruz Organic currently offers more than 60 organic items ranging from organic fruit juices and sparkling beverages to organic fruit sauces, chocolate syrups, peanut butters and fruit spreads. Visit www.santacruzorganic.com for more information.

Non-GMO Project is a registered trademark of The Non-GMO Project, Inc.

*Organic Trade Association 2015 Market Analysis, U.S. Organic Industry Study was gathered from Sales records from 2014


Cal/OSHA Issues High Heat Advisory as Temperatures Rise across the State

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Cal/OSHA Issues High Heat Advisory as Temperatures Rise across the State


OAKLAND, California, June 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — Cal/OSHA is advising all employers to protect their outdoor workers from the risks associated with heat illness. Through next Monday, temperatures are expected to be 15 to 25 degrees above normal in Southern California. The National Weather Service forecasts excessive hot and dry weather patterns in Imperial, Riverside and San Diego counties in particular. Northern California should be prepared for high heat as well.

 “During times of sustained high heat, it is especially important that employers take the necessary steps to prevent heat illness for their outdoor workers,” said Christine Baker, director of the Department of Industrial Relations (DIR). Cal/OSHA is a division within DIR.

California’s heat illness prevention regulation, originally established in 2005, was amended effective May 1, 2015. The amendments clarify requirements related to the provision of water rest and shade protections for all outdoor workers, which are detailed in Cal/OSHA’s guidance on the new requirements. Employer requirements under the heat regulation include:  

  • Training for all employees and supervisors about heat illness prevention.
  • Provision of cool, fresh water as close as practicable to the work area at no cost to workers.
  • Shade provided whenever the temperature rises above 80 degrees Fahrenheit and enough shade to accommodate the number of workers taking a break. 
  • Encouragement of employees on cool down rests and monitoring for symptoms of heat illness.
  • Acclimatization to ensure that workers, especially new employees, safely adapt to increased temperatures during a heat wave.

“Acclimatization is critical to the health of all employees during a heat wave and employees who are newly assigned to high heat areas,” said Cal/OSHA Chief Juliann Sum. “The workers must be closely observed to ensure that their bodies adjust properly to the heat.”

Special high heat procedures are also required when temperatures reach 95 degrees and workers are at greater risk. At these times, supervisors must take extra precautions:

  • Observe workers for signs and symptoms of heat illness.
  • Hold pre-shift meetings on safety and remind workers to drink water frequently.
  • Require that workers take a cool-down rest every two hours
  • Ensure effective communication systems are in place so that emergency assistance can be summoned immediately if necessary.

Cal/OSHA inspects worksites in outdoor industries such as agriculture, construction, landscaping, and others throughout the heat season. Through partnerships with various employer and worker organizations in different industries, Cal/OSHA also provides consultation, outreach and training on heat illness prevention. 

A variety of Heat Illness Prevention resources are available on the Cal/OSHA Heat Illness Prevention page, such as a webinar on requirements, a video tour of Cal/OSHA’s HIP materials and an updated Heat Illness Prevention e-tool. The Water. Rest. Shade. campaign website also features a variety of educational resources and fact sheets in multiple languages.

Cal/OSHA has a toll-free heat helpline in English and Spanish at 1-877-99-CALOR (1-877-992-2567), so that workers and the public can report workplace hazards at Cal/OSHA’s district offices, and employers can receive consultation assistance for their worksites.

For media inquiries contact Erika Monterroza at (510) 286-1164 or Peter Melton at (510) 286-7046.

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The California Department of Industrial Relations, established in 1927, protects and improves the health, safety, and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. DIR is housed within the Labor & Workforce Development Agency. For general inquiries, contact DIR’s Communications Call Center at 1-844-LABOR-DIR (1-844-522-6734) for help in locating the appropriate division or program in our department.


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