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Brident Dental & Orthodontics to Open First Location in Colorado

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DENVER, May 21, 2015 /PRNewswire-HISPANIC PR WIRE/ — Brident Dental & Orthodontics announced the opening of its new office in Denver, CO, its first location in the state.  To celebrate, a grand opening event offering free dental screenings and giveaways will take place on May 21, 2015 from 12:00 p.m. – 5:00 p.m. at the new office located at 1080 E. Colfax Ave.

Logo: http://photos.prnewswire.com/prnh/20150520/217708LOGO

“We are very proud to open our first office in Colorado and expand our service area from Texas and California,” said Simon Castellanos, CEO of Brident Dental & Orthodontics. “With our new office, Brident will continue to pioneer the way dental services are provided with affordable, quality care and technology that makes the entire process as convenient and time-saving as possible.”

The entire Brident office is designed around the needs of active and busy families with options to book appointments online and by mobile, same day and next day appointments, being open evenings and weekends, and flexible payment plans with no interest.

The Brident Colorado office is led by Dr. David Kennedy, who brings a wealth of experience in practicing dentistry, managing dental offices and leading dental professionals in delivering great quality dental care, most recently in California. 

“I am thrilled to be part of the expansion of Brident Dental in Colorado,” says Dr. David Kennedy. “I look forward to servicing Denver and the surrounding communities with the highest standards in quality, and affordable oral health care.”

A ribbon cutting ceremony with the Denver Chamber of Commerce members will kick off the grand opening festivities at 12:30 p.m. on May 21, 2015.  In addition to the free dental screenings, residents can stop in for a tour of the office; as well as refreshments, giveaways and a chance to win one of several raffle prizes.

All of Brident Dental’s services are backed by a unique quality assurance system, which electronically monitors all patient visits, treatments, dental staff and clinical performance to enable high-quality dental care.  

The new office is open Monday through Friday from 9:00 a.m. to 7:00 p.m. and Saturday 8:00 a.m. to 4:30 p.m. and closed on Sunday.  To learn more, or to schedule an appointment, visit www.brident.com or call 1-888-871-8476.

ABOUT BRIDENT DENTAL:
Brident Dental & Orthodontics is an experienced dental service organization, which provides comprehensive business support services to affiliated dental offices owned by licensed dentists, with convenient locations throughout Texas, Colorado and California.  In addition, we are affiliated with Western Dental, a dental and oral health maintenance organization that provides dental services in over 190 office locations with over 4,500 team members.  Being affiliated with this network of dental offices allows us to benefit from the company’s long-standing emphasis on high standards of quality of care, first class training and professional development.  The Brident Dental offices are led by Dr. Soumava Sen in Texas, Dr. Zhi Meng in California and Dr. David Kennedy in Colorado, who combined brings over 45 years of experience in practicing dentistry, managing dental offices and leading dental professionals in delivering great quality dental care. For more information, visit www.brident.com.  

 


BACARDI® Rum Pays Tribute To Cuban Music And Culture On Cuban Independence Day

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CORAL GABLES, Fla., May 21, 2015 /PRNewswire-HISPANIC PR WIRE/ — BACARDÍ® rum, the world’s best-selling and most awarded rum, was the main ingredient in the iconic Cuban cocktails that toasted to Cuban culture last night at the BACARDÍ Rum Cuban Independence Day annual celebration. In the spirit and celebration of the brand’s 153 year heritage, BACARDÍ brought the spotlight to talented Cuban musicians at this year’s event which celebrates Cuba’s independence from Spain.

Maria Bacardi celebrates Cuban musicians with the unveiling of the latest film in the UNTAMEABLE series at BACARDI Rum's Cuban Independence Day event in New York, Wednesday, May 20, 2015. (Photo/Stuart Ramson for Bacardi)

The 2015 BACARDÍ Rum Cuban Independence Day celebration set the stage for the premiere of UNTAMEABLE. The three-minute docu-short featuring Horacio “El Negro” Hernandez was created in partnership by one of the Bacardí family’s own musical legends, Maria Bacardi, and Edgaro Gonzalez and directed by Benjamin del Castillo, and showcases Cuba’s greatest contemporary musicians.

GRAMMY award-inning drummer, El Negro, made a special appearance last night, taking the stage with GRAMMY nominated vocalist and percussionist Pedrito Martinez, Boris Larramendi and international musical collective (U)nity featuring Xiomara Laugart and Johonatan Hoard at Manhattan’s Arena in the heart of Times Square. 

“BACARDÍ is proud of its Cuban roots, and we especially appreciate the unstoppable energy that the music brings to the party,” said Maria Bacardi. “Music has always been a part of the brand’s DNA – from Prohibition parties in Havana, Cuba, in the 1920s, through a myriad of radio shows until the late ’50s. In addition to having paid homage to the gems of our Cuban past, this year we begin honoring contemporary Cuban musical legends, which approach their craft with the same relentless passion that BACARDÍ rum did then, that it does now, and that will continue to do in the future.”

Inspired by the Golden Age of Cuba, attendees enjoyed sounds of legendary Cuban artists, photo shoots with classic Havana-style cars, authentic hand-rolled Cuban cigars, and the original cocktail of freedom, the BACARDÍ Cuba Libre.

About BACARDÍ Rums 
In 1862, Bacardi revolutionized the spirits industry when founder Don Facundo Bacardí Massó began producing his remarkable light-bodied, smooth rum. The unique taste of BACARDÍ inspired cocktail pioneers to invent some of the world’s most famous drink recipes including the Mojito, the Daiquirí, the Cuba Libre, the Piña Colada, and the Presidente. BACARDÍ Superior rum has won more than 550 awards for quality and taste making it the world’s most awarded rum.  Today, BACARDÍ is produced in Puerto Rico, following the production legacy set forth by Don Facundo Bacardi Massó – crafted in a five-step distillation process, mellowed in American white oak barrels, and filtered five times for unparalleled quality and smoothness. http://www.Bacardi.com

For additional information: 
Amanda Greenfield 
Zeno Group 
212-299-8957/[email protected]

LIVE PASSIONATELY. DRINK RESPONSIBLY.
BACARDÍ AND THE BAT DEVICE ARE TRADEMARKS OF BACARDI & COMPANY LIMITED.

Horacio "El Negro" Hernandez, left, and Pedrito Martinez, right, headline BACARDI Rum's Cuban Independence Day event in New York, Wednesday, May 20, 2015. (Photo/Stuart Ramson for Bacardi)

Photo – http://photos.prnewswire.com/prnh/20150521/217779
Photo – http://photos.prnewswire.com/prnh/20150521/217780


The Latino Coalition Marks 20 Years as a Leading Advocate and Announces 2015 Small Business Summit

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The Latino Coalition Marks 20 Years as a Leading Advocate and Announces 2015 Small Business Summit


New Jersey Governor Chris Christie to Headline Leadership Luncheon


WASHINGTON, May 20, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Latino Coalition (TLC), one of the largest membership and advocacy organizations for Latino-owned small businesses, is celebrating 20 years of building communities for a stronger America with the 2015 Small Business Summit and Anniversary Gala Dinner on Wednesday, June 10th, 2015 at the US Chamber of Commerce in Washington, DC.

TLC continues its commitment to develop meaningful initiatives and partnerships that foster economic equivalency and enhance the overall business, economic and social development of Latinos. To that end, The Latino Coalition will bring together a diverse group of business owners, executives and elected officials to network and advocate for small business growth. 

“Twenty years of impactful contributions and service is an important milestone!” said Hector Barreto, TLC’s Chairman and Former Administrator of the U.S. Small Business Administration.  “Focused on building partnerships and leading a new wave of American entrepreneurship, The Latino Coalition has diligently worked to provide a platform of opportunity for this nation’s economic future.  This year is a historic occasion for us to champion the engine of our economy and celebrate collective triumphs as an indispensible organization fostering continued business creation.”

The 2015 Small Business Summit will spotlight critical issues that hold the key to this nation’s future economic success. The day will include a leadership luncheon by keynote speaker New Jersey Governor Chris Christie, as well as high impact panels and informative breakout sessions filled with important resources essential to success in the entrepreneurial world today.  Other notable confirmed speakers include: Congressman Jeff Denham (CA-10), Congressman Joe Heck, D.O. (NV-03), Congressman Will Hurd (TX-23) and Congressman David G. Valadao (CA-21).

“The Latino Coalition is an important organization in the Latino community and throughout our nation,” said Governor Christie.  “I am honored to be invited by TLC to address its members and have a conversation about the critical issues confronting our nation today.”

The June 10th event will concentrate on a competitive America dealing with key imperatives such as healthcare and technology including the following panels: The Affordable Care Act – Pending Supreme Court Decisions and the Implications for Small Business and the Latino Community; Digital To-Do List: Industry Experts Discuss Online Strategies to Help Grow Your Small Business; and Cyber Security and Privacy Data: What Small and Mid-size Businesses Need to Know and Navigate Through.  Lastly, the day will feature an inspiring businesswoman discussing how to seize opportunity and their economic influence in a highly competitive workforce.

“Small business is vital to the success of America.  Not only do they create jobs and facilitate growth, small business is the key to true economic recovery for this nation. For two decades, we have worked to engage the entrepreneurial future of our nation through these summits. We have worked to empower them and emphasize how critical they are to America’s success and leadership. We look forward to another successful year and summit,” added Allen Gutierrez, TLC National Executive Director.

To register for the 2015 Small Business Summit, visit www.thelatinocoalition.com/sbs. To attend the 20th Anniversary Gala Dinner, visit www.thelatinocoalition.com/tlcgala.

The Latino Coalition would like to thank the following Title Sponsors: Wal-Mart and Google.  In addition, TLC acknowledges: Sands Corp., Herbalife, Centene Corporation, Master Your Card, PG&E, U.S. Chamber Institute for Legal Reform, Honda, Master Card, Mywireless, Comcast Universal, Intuit, UnitedHealth Group, PhRMA, Coca-Cola, Tributo Tequila, The Latino Coalition Foundation, the Hispanic Business Roundtable, Travelers and DiversityInc.

ABOUT THE LATINO COALITION- The Latino Coalition (TLC) was founded in 1995 by a group of Hispanic business owners from across the country to research and develop policies solutions relevant to Latinos. TLC is a non-profit nationwide organization with offices in California, Washington, DC and Guadalajara, Mexico. Established to address and engage on key issues that that directly affect the well-being of Hispanics in the United States, TLC’s agenda is to create and promote initiatives and partnerships that will foster economic equivalency and enhance and empower overall business, economic and social development for Latinos. Visit www.thelatinocoalition.com.

 


Latin America’s Brand Marketers, Media Owners and Agencies to gather in Miami on June 3-4 for #Portadalat

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Latin America’s Brand Marketers, Media Owners and Agencies to gather in Miami on June 3-4 for #Portadalat


MIAMI, May 20, 2015 /PRNewswire-HISPANIC PR WIRE/ — Latin America’s key brands, media agencies and media owners will gather for #Portadalat in Miami on June 3 and 4. Through exciting speaker sessions and networking opportunities attendees will gain key insights into the region’s marketing, technology and media landscape.

“Latin America is undergoing demographic explosion in several markets. Many of its markets are adapting technology at a very rapid clip,” says Jon Suarez-Davis, VP Global Media and Digital Strategy at Kellogg Company and a speaker at #Portadalat.

#Portadalat will take place on June 3 and 4 in Miami’s Hyatt Regency Hotel.  The event has two parts: The Latin Online Video Forum on June 3 (https://www.portada-online.com/events/forum/agenda/) and the LatAm Summit on June 3 in the afternoon and June 4 (https://www.portada-online.com/events/summit/agenda)

“We have brand marketers, agencies and media leaders coming from all over Latin America and the U.S./Canada who have already registered as attendees. Companies represented include Diageo, Microsoft, Estee Lauder Companies, Jarden Consumer Solutions, Avaya, Adobe, Mindshare Mexico, Mindshare Latin America, GroupM Latin America, OMD, Samsung, Starwood Hotels & Resorts, Hilton Worldwide, Cisco Systems, Richemont LAC, Cartier, Starcom MediaVest Group, Havas, Viacom, Disney, Televisa, Yahoo, Grupo Prisa, Sony, The New York Times, The Washington Post and dozens more,” says Marcos Baer, Publisher of Portada.

“Latin America is one of the fastest growing markets around the world with very rapid adoption of ad-tech, particularly from a video perspective,” says Dr. Shay David, Co-Founder and CRO of online video platform, Kaltura and a speaker at #Portadalat.  

GROUND BREAKING SPEAKERS

  • Ruben Leo, Marketing/Digital Marketing Director, Mexico & International, Genomma Lab
  • Denisse Guerra, Regional Marketing Director, Latin America, The Estee Lauder Companies
  • Manuel Medina Riveroll, Marketing Director Mexico, Bayer
  • Carlos Espindola, Gerente eHub Latinoamerica, 3M
  • Erich Wasserman, Co-Founder and Chief Revenue Officer, MediaMath 
  • Tomas Salvagni, Manager Commercial Division, AGEA-Grupo Clarin 
  • Pedro Tabera, President/CEO, Mercedes-Benz Mexico
  • Alexis Thanasoulas, Managing Director Latin America, ZenithOptimedia Group
  • Charlie Hunter-Schyff, Head of Planning & Insights, Mobile Advertising, Telefonica
  • Maria Jose Ezquerra, SVP Head of Media, Havas Media International
  • Fernando Monedero, Head of Digital Latin America, MEC
  • Maya Kosovalic, Digital and Media Communications Manager, L’Oreal
  • Dr. Shay David, CRO and Co-Founder, Kaltura
  • Jan Riemens, CEO, Zoomin.TV
  • Jon Suarez-Davis, VP Global Media and Digital Strategy, Kellogg Company
    … and many more.

REGISTER HERE AT THE SPECIAL ONLINE PROMOTIONAL RATE:
Latin Online Video Forum  (only US $199) or at the Combo Rate including the LatAm Summit (US $699)
https://www.portada-online.com/events/forum/register/ 

#PORTADALAT SPONSORS

LATIN ONLINE VIDEO FORUM  
Silver Sponsor:
YuMe (http://www.yume.com/)

Bronze Sponsors:
Kaltura (http://corp.kaltura.com/)
ZoominTV (http://corporate.zoomin.tv/)
BodenPR (http://www.bodenpr.com/)

Online Video Talent Showcase Sponsor:
2btube (http://2btube.com/)

LATIN AMERICAN ADVERTISING AND MEDIA SUMMIT SPONSORS
Evening Party Sponsor:
Guvera (https://www.guvera.com / http://www.guvera.com/brands/)

Leader Sponsor:
Televisa Publishing and Digital (http://www.televisa.com/us/)

Distinguished Sponsors:
Alcance Media Group (http://alcancemg.com)
MD Latino  (http://www.mdlatino.com/)
Efe News Services  (http://www.efe.com/
Lyris (http://lyris.com/)

Attendee Bag Sponsor: 
Latcom (http://www.latcom.com/)

Wi-Fi Sponsor:
Teads (http://www.teads.tv/)

Official Wire Sponsor: 
Marketwired  (http://www.marketwired.com/)

For sponsorship opportunities, contact Kelley Eberhardt, Director of Sales and Marketing at 212-685-4441 ([email protected]).

 

    


Pepsi Adds Bold Flavor to its Beverage Portfolio with Pepsi Limon

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PURCHASE, N.Y., May 20, 2015 /PRNewswire/ — Pepsi is bringing excitement to its cola options with the launch of Pepsi Limon, a new flavored cola made with just the right amount of authentic lime juice. Handcrafted and inspired by the preferences of Hispanic consumers, Pepsi Limon combines the distinct flavor of Pepsi with a hint of real lime juice resulting in a great tasting cola. Featuring real sugar, Pepsi Limon captures the tart, refreshing taste that Hispanics love to enjoy with their meals and in their beverages.

Pepsi Limon Made With a Hint of Real Lime Juice

“Pepsi knows the importance of authentic flavor and delivering on its promise for great tasting products,” said Melissa Miranda, Cultural & Commercial Strategy, Pepsi. “Pepsi’s roots have long showcased the brand’s connection and affinity with Hispanic consumers and Pepsi Limon was created with those consumer preferences in mind.” 

The introduction of Pepsi Limon reinforces PepsiCo’s commitment to growing its diverse beverage portfolio and providing great tasting options for Hispanic consumers. Working closely with Adelante, PepsiCo’s employee association that fosters relationships with the Hispanic community, Pepsi identified the need for a beverage made with real lime juice to deliver for the taste palates of our Hispanic consumer.

The combination of cola and lime makes Pepsi Limon the perfect refreshing and delicious beverage choice for barbeques, gatherings, beach trips and more.  Pepsi Limon is now available in 20 oz. and 2 liter bottles in select markets including California, Arizona, New Mexico, Texas and Chicago, IL. For more information, please visit www.pepsi.com or to join the conversation @Pepsi.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate.

Photo: http://photos.prnewswire.com/prnh/20150515/216239

 

Following Banner Second Year, eMerge Americas Announces New CEO And Main Dates For 2016 Conference

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MIAMI, May 20, 2015 /PRNewswire-HISPANIC PR WIRE/ — Following a highly successful second year, eMerge Americas today announced the main dates for the third year of the annual conference. From April 18 through 19, South Florida’s eMerge Americas conference will once again welcome the region’s leading entrepreneurs, industry luminaries, tech enthusiasts, global thought leaders and strategic investors. Additionally, eMerge Americas announced the appointment of Michael T. Rodriguez as Chief Executive Officer. Rodriguez is the former Vice President and General Manager of WLTV and WAMI, Univision’s flagship stations in South Florida.

All eyes were on Miami earlier this month where more than 10,000 attendees from over 50 countries were present at eMerge Americas 2015, with millions around the globe sharing in the experience thanks to NBCUniversal’s live broadcasts and online streaming. Furthermore, this year’s event attracted more than 500 participating companies from varying industries, including 125 startups from throughout the Americas and the world, the strong support of 175 sponsors and more than 200 expert speakers. In all, the conference generated well over 7,500 hotel room nights and millions of dollars of economic impact for Greater Miami.

“eMerge Americas 2015 exceeded our most optimistic expectations in its second year and has once again set a high standard for years to come,” said Manuel D. Medina, Founder and Chairman of eMerge Americas. “With the significant progress of the eMerge movement over the last year and the amazing potential we see for its continued growth, I have the utmost confidence in Mike’s ability to lead and propel eMerge into a new, exciting chapter of success. He is an accomplished leader with a proven track record for driving growth through sales, organizational and financial management.”

Rodriguez joins eMerge Americas as a seasoned 20-year media executive who has served in a variety of leadership roles at CBS, NBCUniversal and most recently, Univision Communications Inc., where he was fundamental in driving revenue, ratings and bottom line growth for WLTV and WAMI.

“Miami is quickly emerging as the technology capital of Latin America and the Southeastern United States, and eMerge Americas has been a catalyst for that growth,” said Rodriguez. “I’m excited to be a part of eMerge as we work together with the community and all of our partners to continue to build on this new chapter in South Florida’s history.”

Rodriguez and the eMerge Americas leadership team are already working to enhance various elements for the 2016 event building on the tremendous momentum the eMerge movement generated in its second year. With stimulating keynote addresses by thought leaders like Deepak Chopra, U.S. Secretary of Housing and Urban Development Julian Castro, Martine Rothblatt and Armando Christian Perez (Pitbull) and unique experiences like the Women, Innovation and Technology (WIT) Summit, eMerge Americas 2015 set the stage for what will be an even bigger and better conference in April 2016.

“In two short years, eMerge Americas has proven to fill a void in the market for a platform that focuses on the innovations disrupting industries and connects the Latin American, North American and European markets,” said Xavier Gonzalez, Executive Director of eMerge Americas. “eMerge has had a significant positive impact on the growth of the technology sector in Miami, and eMerge Americas 2016 will take that impact to a whole new level.”

Visit eMerge Americas’ website (www.emergeamericas.org) to stay informed regarding new details for the 2016 event, as well as videos and photos from the 2015.

About eMerge Americas
eMerge Americas serves as the preeminent innovative thought exchange helping transform Miami into the technological hub of the Americas. By connecting global industry leaders and investors with the America’s top business executives, IT decision-makers, and innovative entrepreneurs, new partnerships that will spur visionary innovation and technological advancements in the Americas for the betterment of business and society are being forged. Summits focused on healthcare, entertainment and media, finance, cities, and education address the most pressing issues of today and provide solutions and resources to continue the rapid advances of the 21st century. eMerge Americas Founding Partners are the John S. and James L. Knight Foundation, Miami-Dade County, Greenberg Traurig, P.A., and Medina Capital. For more information about eMerge Americas, please visit: www.emergeamericas.org.

UBS Financial Services Inc. And UBS Financial Services Of Puerto Rico Ordered To Pay An Investor $200,000 For Losses In UBS’s Puerto Rico Proprietary Bond Funds

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UBS Financial Services Inc. And UBS Financial Services Of Puerto Rico Ordered To Pay An Investor $200,000 For Losses In UBS’s Puerto Rico Proprietary Bond Funds


SAN JUAN, Puerto Rico, May 19, 2015 /PRNewswire-HISPANIC PR WIRE/ — UBS Financial Services Inc. and UBS Financial Services of Puerto Rico (collectively “UBS”) have been ordered to pay an investor $200,000 by a FINRA arbitration panel for losses the investor incurred by investing in UBS’s Puerto Rico bond funds.  This is the first known decision from an arbitration panel concerning the collapse of UBS’s Puerto Rico bond funds from 2013. This result is important for the hundreds of other lawsuits filed by investors in the last few years over investments in the same or similar funds.

Logo – http://photos.prnewswire.com/prnh/20131011/DA96469LOGO

Yolanda Bauza invested money she received from a settlement for a car accident.  She alleged that her broker was guilty of misrepresentation, securities fraud, and other wrongdoing which caused her to suffer losses to funds she entrusted to him.  In addition to awarding $200,000 to Ms. Bauza, the arbitrators denied UBS’s request to remove information about the dispute from the public records of the brokers who had advised Bauza, David Lugo and Carlos Gonzalez.

According to Sam Edwards, a partner with Shepherd, Smith, Edwards & Kantas, who is representing a number of Puerto Rico bond fund investors, “We are very pleased FINRA’s arbitrators recognized what those of us representing the many thousands of investors in Puerto Rico and abroad have known for almost two years: UBS’s Puerto Rico bond funds were highly conflicted, very risky and completely misrepresented to investors.  They were suitable for almost no investors.  As a result, those who invested in these bond funds, like Ms. Bauza, should be fairly compensated.”

The onslaught of Puerto Rico bond cases have come after many of these UBS funds lost up to two-thirds of their value, mostly in 2013.  Investors, including many who should never have been invested in municipal bonds, or should have had far less of their portfolios invested in this area, sustained huge losses as the funds plummeted and the markets dried up, leaving many investors with no way to get their money back out easily.  To make matters worse, many investors have claimed that UBS brokers recommended they borrow against their UBS accounts and use the money to buy even more of these municipal bond funds.  Those that did saw their losses increase substantially.

If you are or were a client of UBS, or suffered losses in any other municipal bond investments made at the recommendation of your broker, contact the law firm of Shepherd, Smith, Edwards & Kantas LLP for a free, confidential evaluation of your account.  We have a team of attorneys, consultants and staff with more than 100 years of combined experience in the securities industry and in securities law. More information can also be found on our blog at http://www.stockbrokerfraudblog.com/2013/10/puerto_rico_municipal_bonds.html.

Contact Info: 800-259-9010

713-580-8914 to speak to Spanish fluent staff

Sam Edwards [email protected]

Kirk Smith [email protected]

Luis Acevedo [email protected]

 


LeaLA Consolidates Its Leadership as a Cultural Event Promoting Spanish and Reading

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LeaLA Consolidates Its Leadership as a Cultural Event Promoting Spanish and Reading


The Fourth Edition of the Los Angeles Spanish-language Book Fair Increases Book Offerings for the Hispanic Market


LOS ANGELES, May 19, 2015 /PRNewswire-HISPANIC PR WIRE/ — Its aisles packed with readers and boasting a host of successful book presentations and cultural performances, LeaLA wrapped up its fourth edition on a positive note, consolidating its position as the only Spanish-language book fair in the United States and as the event dedicated to reading in Spanish and Latin American culture.

Gustavo Dudamel, Director of Los Angeles Philharmonic, and LeaLA Ambassador, reads to children at Spanish language book fair of Los Angeles. By LeaLA 2015.

Photo – http://photos.prnewswire.com/prnh/20150518/216736

Photos LeaLA 2015: www.flickr.com/photos/lealaferialibro/

On the third day of activities, with the South Hall of the Los Angeles Convention Center teeming with families, students, teachers and visitors of different nationalities, the number of attendees had reached 86,700 throughout this intense experience of reflection, humor, learning and the entire world of books, literature and words.

The director and founder of LeaLA, Marisol Schulz, remarked, “This fair has a mission, which goes beyond opening the market of Spanish books (although that is part of it) and it involves responding to the need of a representative population of the Latino community to have access to the cultures of their countries of origin. Because of this lack of access to reading material in Spanish, LeaLA provides a space where they can find books that speak to them of their heritage and in the language of their ancestors and for many in their native tongue.”

In the words of Carlos Sada Solano, Mexico’s Consul General in Los Angeles, “LeaLA is without a doubt the most important cultural event carried out by Mexico in another country.” Hilda Solis, Supervisor of the First District of Los Angeles County, presented an award to LeaLA during the opening ceremony, which was attended by Ana Guerrero, Chief of Staff on behalf of the Los Angeles Mayor’s Office; Luis Rodriguez, poet laureate of the City of Los Angeles, as well as officials from the University of Guadalajara.

With eight countries in attendance, including 875 publishing imprints, LeaLA offered a forum for a gathering that will have widespread repercussions, thanks especially to the participation of more than 100 professionals representing schools, universities and libraries of California, Chile, Colombia, Costa Rica, Spain, the United States, El Salvador, Mexico and the Dominican Republic who made purchases directly from publishers and distributors. The fair had 204 stands, a children’s area for young readers, as well as theatrical performances that drew large audiences.

Guest of Honor Mexico City, with a large delegation of writers, researchers, intellectuals and artistic performers, captured the attention of participants who had the opportunity to learn about the different eras of Los Angeles’ sister city. Also participating was the Los Angeles office of migrant services with information and services on citizenship.

A project developed by LeaLA, which has gained momentum with this edition, has been the participation of talent from the world of culture, sports and entertainment, who by way of their presence at the fair and recorded messages will be the LeaLA and Spanish language ambassadors.

The LeaLA ambassadors include the director of the Los Angeles Philharmonic Gustavo Dudamel, screenwriter Sergio Arau, musician Carlos Vives, violinist Aisha Syed, psychologist Silvia Olmedo, journalists Juan Carlos Arciniegas and the president of the Foundation for a New Latin American Journalism Jaime Abello, among other Spanish-language enthusiasts.

Diego Luna, Gisele Blondet, Isela Vega, Maria Antonieta Collins, and Chiquis Rivera also participated either reading to children or to showcase their books.

Participating from the world of literature were Xavier Velasco, Juan Villoro; Carmen Boullosa, Cristina Rivera Garza; Mario Bellatin; Benito Taibo; Javier Sicilia; Alberto Ruy Sanchez; Lydia Cacho, Sanjuana Martinez, Francisco Hinojosa; Jorge F. Hernandez; Elmer Mendoza; Claudio Magris, Fabio Morabito, Rosa Beltran, Jose Ignacio “Chascas” Valenzuela, among others.

LeaLA event sponsors were: Univision; Volaris; Goya Foods; ScholarShare; AltaMed; Rose Hills; Los Angeles Times/HOY; El Clasificado; Omnimetal; First 5 LA, Programa Paisano; La Opinion; Tequila La Revancha, Recent Spanish Cinema Los Angeles; FICG in LA, Fuego Lounge/Don Chente Bar and Grill, and Hotel Transylvania 2, the movie.

Public entities and organizations participating as partners of the fair are: the National Council for Culture and the Arts of Mexico, Conaculta; the Culture Secretariat of the government of the state of Jalisco; City of Los Angeles; Los Angeles Public Library; Los Angeles Unified School District with Parent Community and Student Services (PCSS); the NEA program in conjunction with LA City Hall, Big Read; the Institute of Mexicans Abroad (Instituto de los Mexicanos en el Exterior, IME); the consulates of Mexico, Dominican Republic and El Salvador in Los Angeles; UC Mexico Initiative; the Alumni Association of the University of Guadalajara in Los Angeles; LA Libreria; the Mexican Civic Patriotic Committee; Dollar Book Fair Libraries; Los Angeles County; and Los Angeles County Public Library.

LeaLA is an initiative organized by the non-profit University of Guadalajara Foundation USA and supported by the Guadalajara International Book Fair (FIL). For more information, please visit: www.lea-la.com.


New Latino Coalition to Hold Accountable Anti-Immigrant Corporations and Politicians

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New Latino Coalition to Hold Accountable Anti-Immigrant Corporations and Politicians


Initiative for Corporate Accountability and Immigration Rights will target media corporations that fund anti-immigrant politicians


Coalition launches on May 19, National Day of Action to Defend DAPA, President Obama’s executive order on immigration reform


LOS ANGELES, May 19, 2015 /PRNewswire-HISPANIC PR WIRE/ — Immigrant rights activists and Latino community leaders from across Southern California today announced the Initiative for Corporate Accountability and Immigration Rights (iCAIR), a new coalition aimed at holding media corporations responsible for supporting anti-immigration politicians while profiting from the Latino community.

The new iCAIR coalition was announced during a press conference in Los Angeles to coincide with the National Day of Action to Defend DAPA as May 19 was meant to be the day that immigrants would be eligible to apply for temporary protection from deportation through the new DAPA program; however, they can no longer do so because DAPA has been blocked because of lawsuits filed by 26 states against President Obama’s executive order.

“Today, we stand unified as a Latino community and call upon AT&T, DIRECTV and Comcast to end their support of DC politicians that are openly against immigration justice while still pandering to the Latino community as a customer base,” said Juan Jose Gutierrez, director of iCAIR and Latino community leader in Los Angeles. “These corporations should be held accountable for what is truly offensive to the Latino community by taking our money as customers but then funding anti-immigrant politicians behind closed doors. We urge these media companies to live out their public diversity commitments by ending this monetary support immediately.”

Media companies like AT&T, DIRECTV and Comcast that claim to be companies that value diversity and their Latino customers and employees and yet they fund and support politicians that are actively anti-immigrant and oppose immigration reform measures like DACA/DAPA. iCAIR was created to call attention to the blatant anti-immigrant efforts of these companies and move them to treat their Latino customers fairly by ending its monetary support of politicians that support racist and discriminatory actions.

The iCAIR coalition members include Hermandad Mexicana Transnacional, Frencte Civico Zacatecano, Alianza Hondureña de Los Angeles, Club Unidos Por Copala, Alianza Binacional Bracero Proa, Casa Nicaragua, Hermandad Community Centers, Labor Council for Latin American Advancement, Latinos Unidos LA Foundation, and Vamos Unidos USA.

For more information or to partner with iCAIR, contact us at [email protected].

FOR INFORMATION:
Juan Jose Gutierrez
213-276-4735
[email protected]