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Local Moms Honored in California Statewide Initiative

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SAN CLEMENTE, Calif., June 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — The California Milk Processor Board (CMPB), the creator of got milk?, announced today the selected California's Better Future Moms as part of a campaign that was launched to acknowledge influential mothers that are making a difference in their community. The selected group of eight mothers hail from all around the state and each plays an important role in driving programs that guide and encourage others to work towards a better future.

Photo – http://photos.prnewswire.com/prnh/20150610/222320

This statewide search was launched in May to identify and thank everyday moms who are striving to improve their schools, neighborhoods and communities. As part of their
day-to-day, California's Better Future Moms are positive forces that promote making healthy food choices, leading an active lifestyle and pursuing higher education – all key elements that help ensure a better future. To recognize their efforts, got milk? will honor each mom at a special event in their respective city and make a monetary donation of $1,000 to their community organizations to support the continued growth and outreach of each program.

"It is an honor for us to publicly thank these moms for their notable contributions," said Steve James, Executive Director of the CMPB. "California's Better Future Moms was created to celebrate local mom heroes. We also want to extend this honor to the programs that help educate communities about the importance of higher education, adopting an active lifestyle and eating healthy, wholesome foods, like
milk."

From a marathon-runner mom who founded a non-profit in memory of her late son to a mom that's heading a school that was established to serve the underserved, California's Better Future Moms are giving back in unique and notable ways. As devoted mothers, they are involved in their children's lives both at home and in their extracurriculurs. They believe in leading by example and are raising the next generation of community leaders: their kids.

The got milk? California Better Future Moms are:

Oakland: Claudia Aguilar and Yanira Canizales – Lighthouse Community Charter School II

Sacramento: Beth Sanders – Runnin' For Rhett

Fresno: Genevieve Wilcots and Florinda Guzman – Run for the Dream Project

Bakersfield: Vanessa Emo – Boys and Girls Clubs of Kern County

San Diego: Vanessa Cardenas – San Diego State University Children's Center

Los Angeles: Monique Johnson – Junior Achievement of Southern California

The Better Future Moms will be honored at an exclusive awards ceremony in Los Angeles that will be attended by other influential moms and community leaders. The event will be held at Junior Achievement of Southern California and hosted by "Jane the Virgin" actress and TV mom Andrea Navedo, also a proud mother of two.

"I am thrilled to meet all of the selected Better Future Moms. They are all amazing individuals and deserve recognition; not only are they guiding their children towards a better future, but their entire communities as well. The work that they do is truly inspiring," said Navedo.

California's Better Future Moms nominations were open to all socially-active Californian moms. Nominations were received by letter submissions to [email protected]. Many community programs participated in the campaign and submitted their nominations to publicly thank volunteer or employee moms who go above and beyond to support the unique services they provide to the community.

To learn more about California's Better Future Moms visit: www.gotmilk.com. Follow got milk? via social media on Facebook @gotmilk, Twitter @gotmilk and Instagram @officialgotmilk.

About the CMPB

The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of got milk? is over 90% nationally and it is considered one of the most important and successful campaigns in history. Got milk? is a federally registered trademark that
has been licensed by the national dairy boards since 1995. The CMPB's Spanish-language campaign began in 1994 using the tagline "Familia, Amor y Leche" (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, in order to better align the English and Spanish language work. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

Pharmaceutical Companies Lag Behind in Hispanic Targeted Ad Spending

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Pharmaceutical Companies Lag Behind in Hispanic Targeted Ad Spending


Study Shows Minor Increase in Corporate Efforts to Target Hispanics


FAIRFAX, Va., June 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — According to a new report from AHAA: the Voice of Hispanic Marketing, pharmaceutical marketers increased their aggregate Hispanic advertising investment by only 4 percent between 2010 and 2014 to $165 million. Among the top 500 U.S. advertisers, the pharmaceutical category allocation to Hispanic dedicated media remained basically unchanged at 2.5 percent, which is significantly less than the national average of 8.5 percent.

Despite overwhelming research supporting the importance of the Hispanic market to corporate bottom lines, the average Hispanic ad spend by pharmaceutical companies actually decreased 9 percent from $6.9 to $6.3 million in 2014. In fact, this category remains at a “laggard” allocation level, defined as companies who assign 1 to 3.5 percent of their marketing budget to Hispanic dedicated efforts. Only two companies allocated more than 6.4 percent to Hispanic dedicated efforts in 2014 from none in 2010. Abbott leads in Hispanic allocation, while Johnson & Johnson-Janssen-Ortho-McNeil lead in Hispanic advertising investment.

Over the past five years, the top 500 advertisers boosted their spending in Hispanic targeted media by 63 percent or $2.7 billion from $4.3 billion in 2010 to $7.1 billion. The top 500 advertisers boosted their average spending from $9 million in Hispanic targeted media in 2010 to $14 million now.

Methodology – Data was collected from Nielsen Monitor Plus which tracked over 340K companies’ advertising expenditures in English and Spanish. This data was analyzed by Santiago Solutions Group for AHAA. SSG divided companies into 5 Tiers according to the percent allocation to Spanish/Bilingual media: Best-in-Class (more than 14.2%), Leaders (6.4%-14.2%), Followers (3.6%-6.3%), Laggards (1.0%-3.5%), and On the Sidelines (Less than 1%).

SSG also segmented the Top 500 Overall Spending (English + Spanish) Companies for years 2010-2014, thus permitting the analysis of trends in the marketplace. Ad Spend Includes spending in Network TV, Spot TV, Cable TV, Radio, Magazines, Newspaper & FSI. It excludes B2B, Display, Outdoor and Cinema.

About AHAA: Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.


YipTV Signs Pele to Exclusive Contract as Brand Ambassador

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WEST PALM BEACH, Fla., June 11, 2015 /PRNewswire/ — YipTV, the new OTT broadband television service that brings live-channel broadcasts from around the globe to millions of multi-lingual consumers in the United States, announced today that it has signed world renowned Brazilian footballer Pele to an exclusive contract as the company’s first world-wide brand ambassador.

Pele
Pele, widely regarded as the greatest football / soccer player of all time, retains an immense following by fans around the world and especially in Brazil. For example, Pele currently has nearly 23 million followers on social media, more than 35 years after his retirement as a player for Brazil, Santos Futebol Clube, and the New York Cosmos.

Under terms of the multi-year agreement with Pele, YipTV will use his name and image – both still and video — in promotional materials online at its own website, in advertising and other endorsement activities and social media interactions.

“Signing a legendary figure like Pele as YipTV’s first brand ambassador is a huge win for us,” said company co-founder and CEO Michael Tribolet. “We couldn’t be more thrilled to welcome him as the first of what we think will be an impressive list of ambassadors, especially as we try to appeal initially to Spanish-speaking and Portuguese-speaking consumers who have relocated to the U.S.”

“It is a blessing for me to be here, and witness the advancement of technology that helps bring the beautiful game directly to the people, regardless of how far away they are from home,” says Pele. “I’m proud to be working with YipTV and look forward to connecting to a new generation of fans in this new age of digital entertainment.”

YipTV is the first multi-channel Over the Top (OTT) television provider of personalized, low-cost TV content that eliminates the need for cable or satellite TV subscriptions. With availability over any type of wired or wireless broadband connection, YipTV uses Internet-based delivery technology to provide affordable access to international programming content at only $14.99 a month, with no long-term service commitments or contracts.

Subscribers sign up for YipTV via the website (http://www.yiptv.com/), then download apps for iOS or Android devices from the Apple AppStore or GooglePlay. In addition to Android- or iOS-enabled smart devices, YipTV lets subscribers explore a whole world of live telecasts using a Smart TV, laptop or desktop computer. YipTV also can be viewed on a traditional TV screen using an Apple TV™ or a Google Chromecast™ device. With YipTV, viewers gain a highly personalized entertainment experience wherever, whenever and however they choose whether watching at home or on the go.

Launched recently with 50 channels, including live broadcasts of sports, news and entertainment from Latin America and Europe, YipTV offers intriguing and entertaining viewing options to its target market. The company plans to expand its lineup of programming by adding channels from Europe and Asia in coming months.

About YipTV:
YipTV, Inc., is a privately held company with offices in West Palm Beach, Fla., and New Brunswick, N.J., that provides low-cost, television channels, including domestic and international network content. Founded in 2012, YipTV is an Over the Top (OTT) television content provider that distributes over 50 channels and programs in multiple languages, letting subscribers watch YipTV on televisions, tablets, computers, smartphones and other Internet-enabled devices. YipTV sends video content via the public internet to broadband users, bypassing legacy cable systems and head end technology, and then passes that savings directly to the consumer. For more information, please visit https://www.yiptv.com/

Contact:
Jim Byrnes, on behalf of YipTV
Comunicano
+1 610-333-1794 (office)
+1 610-248-5053 (mobile)
[email protected]

YipTV
Photo – http://photos.prnewswire.com/prnh/20150611/222369
Logo – http://photos.prnewswire.com/prnh/20150310/180864LOGO

Sweet Quinceañera Traditions are Golden with Honey

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Natural Honey Cleanser





Sweet Quinceañera Traditions are Golden with Honey


Latina Teens and Their Guests will be Humming With Nature’s Gold Presence at the Big Event


FIRESTONE, Colo., June 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — Lots of dreaming goes into celebrating the ultimate quinceañera, a teenaged Latina’s 15th birthday party. As an important coming-of-age tradition in many Latin American countries, as well as here in the U.S., having that perfect party takes months, if not years, of effort, planning and saving to make sure that this big formal family affair goes off without a hitch.

To make any quinceañera event flawlessly sweet this summer, the National Honey Board has partnered with the ultimate modern-day quinceañera expert, planner and stylist, Hilda Gabriela Hernandez, to offer teens and their parents the perfect honey-based beauty regime, menu and cost effective party planning ideas for the main event. Quinceañeras will not only look their best but guests will always remember the event’s golden honey-based notes in dishes, beverages and even party favors, without breaking the bank!

“More than just a party, a quinceañera is the milestone rite of passage that young Latinas dream about since they were little girls,” shared Hernandez, founder of ModernQuinceanera.com and expert with over 10 years of experience specifically in the quinceañera industry. “Looking your best for the big event is top of mind, having lots of fun and enjoying scrumptious food is the goal. And what better to celebrate the sweet quinceañera tradition than with nature’s gold: honey.”

On the beauty front, as the Director of the Miss Quinceañera Pageant, Hernandez shares some of her best-kept beauty pageant treatments using one of nature’s best humectants: honey. “Young ladies today are very conscious about using natural beauty products on their face and body,” she commented. Soon-to-be quinceañeras, moms and the entire entourage can all enjoy an all-natural beauty makeover before the big day arrives while keeping costs manageable and affordable for all involved. Among Hernandez’s hydrating and sweet smelling honey homemade beauty treatments featured on www.mielpura.org are:

Honey-Vanilla Body Scrub
Body scrubs are used to soften skin by getting rid of dead skin cells. By applying scrubs to hands, feet or body, the entire body can quickly appear more radiant and youthful.

Makes 1 application

Ingredients:
1 cup honey
1 cup sugar
1 teaspoon strawberry extract
½ teaspoon vanilla extract
3 tablespoons baby oil

Preparation:
In a mixing bowl, combine honey, sugar, baby oil, strawberry and vanilla extracts until all ingredients are well blended.  Apply to the desired area and massage onto skin for 5 to 10 minutes. Rinse with warm water.

Honey and Avocado Moisturizing Mask
Avocados and honey together make the perfect combination to add to any beauty routine to leave your face smooth and absolutely radiant.

Makes 1 application

Ingredients:
1 tablespoon honey
1 avocado

Preparation:
Remove the skin and pit of the avocado. Then mash the avocado fruit in the mixing bowl and stir in the honey. Continue mashing until the honey is blended well into the avocado mash. Apply the mixture to your skin and leave it on for 10 to 15 minutes. Rinse the mixture off with warm water.

Hernandez and NHB also gathered all the key essential quinceañera party planning tips (also available on www.mielpura.org) to create honey-themed plan for Latino families to execute in turnkey style. Among Hernandez’s key honey party tips are establishing a party budget, what to look for in a quinceañera dress, 2015 party trends and DIY ideas to create a memorable party including a honey infused quince cake and creating a sweet tea station for guests at the event. 

For the full list of Hernandez’s quintessential quinceañera beauty treatments and party planning tips, visit www.mielpura.org.

About the National Honey Board

The National Honey Board is an industry-funded agriculture promotion group that works to educate consumers about the benefits and uses for honey and honey products through research, marketing and promotional programs. For more information, visit www.honey.com.

 

 

 


CHCI Visits Silicon Valley, Pushes for Latino Diversity in Tech Sector

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CHCI Visits Silicon Valley, Pushes
for Latino Diversity in Tech Sector

WASHINGTON,
June 10, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Congressional Hispanic
Caucus Institute (CHCI) led a delegation of its board of directors and advisory
council, including Hispanic members of Congress, for a Tech Community Summit in
Silicon Valley, hosted by Google, on Friday, June 5, 2015.  In addition to
the Summit, the CHCI delegation held high level meeting with tech
companies.   Last year, after mounting pressure from diversity
advocates, leading technology companies made public their gender and race
employment statistics, revealing a startling diversity gap, with Latinos being
one of the most underrepresented minorities.  The numbers revealed on
average that top technology companies had less than 4 percent of Latinos in
their workforce.

"We
need each other and need to work together to address these very low
numbers," said Rep. Linda T. Snchez, CHCI Chair. "I applaud the
companies who have shared their employment figures what gets measured gets
results.  We know that the tech sector is fueling job growth.  The
Bureau of Labor Statistics estimates there will be approximately one million
newly created STEM jobs in the next 10 years.  That corresponds with an
increase of 16 million Latinos in the same period.  Latino talent can fuel
these employment ranks."

The
Tech Community Summit included Latino representatives of Silicon Valley
technology companies, start-ups, non-profits and associations, joining CHCI’s
board and advisory council for roundtable discussions to address how best to
develop a pipeline of Latino talent in the tech sector.

The
conversation continued with high level discussions at several of Silicon
Valley’s top companies to advance Latino diversity and address how technology
companies can work towards better outcomes by:

  • Replicating
    successful STEM and Tech programs in K-12 programs
  • Investing
    in higher education and Hispanic Serving Institutions
  • Strengthening
    recruitment and retention strategies, including investing in paid
    scholarships and internships
  • Supporting
    Latino start ups and looking to Latino firms
    through procurement process
  • And
    increasing Latino representation on their boards

Watch Esther Aguilera discuss efforts to increase Latino
diversity in Silicon Valley on MSNBC here.

"We
advocated for a comprehensive approach and critical investments so talented
young Latinos can gain access to this critical job sector," said Esther
Aguilera, CHCI President & CEO.  "Silicon Valley does not need to
look very far to recruit more Latinos and CHCI hopes to partner with them to
ensure they are providing jobs not only for coders and engineers, but in
marketing, law, human resources, and the many other areas of work they
employ."

CHCI
has invited the technology companies to continue the conversation at its Public
Policy Conference in Washington, D.C., this October 6-7.

About CHCI
CHCI is the premier Hispanic nonprofit
and nonpartisan 501(c)(3) leadership development
organization in the country that educates, empowers, and connects Latino youth
by providing leadership development programs and educational services. CHCI
directly impacts the lives of more than 1,700 students and young
professionals each year through its fellowships
congressional
internships
scholarshipsReady to Lead (R2L)
college readiness program, and R2L
NextGen
 program. CHCI
NextOpp
is its latest resource allowing young Latinos to save, search and
share life-changing opportunities for Latinos across the United States. The CHCI
Board of Directors
is comprised of Hispanic members of Congress, nonprofit,
union and corporate leaders. Visit www.chci.org, or join us on Facebook,
TwitterLinkedInYouTube,
and Instagram.

New Reltio Study Reveals More Than Half of All Life Sciences Companies Now ‘Data-Driven’

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New Reltio
Study Reveals More Than Half of All Life Sciences Companies Now ‘Data-Driven’

 

Product
development, customer satisfaction cited as top priorities in first-of-its-kind
research initiative spanning biotech, pharma and medical device

REDWOOD
SHORES, Calif., June 10, 2015 /PRNewswire-HISPANIC PR WIRE/ — Reltio,
the enterprise data-driven applications and modern data management
company
, today released the findings of a new study that dramatically
illustrates the life sciences industry’s move toward optimizing the use of
data. Of the companies surveyed, 55% describe themselves as ‘very data-driven,’
with new product development and customer satisfaction cited as the top
business priorities. However, the study the only research effort dedicated to
the priorities and use of data across biotech, pharma and med device in life
sciences also underscores the need and potential for significant growth. While
almost 70% of biotech and pharma companies say they’re now using data very
effectively, only 30% of medical device companies consider themselves in this
category.

Photo
http://photos.prnewswire.com/prnh/20150610/222067-INFO

"What
this research clearly indicates is that while the discipline is evolving, it’s
still far from mature," said Ramon Chen, vice president of Marketing, Reltio. "Data is the lifeblood of life sciences and
forward-thinking organizations fundamentally understand that every internal
team, not just marketing, needs a comprehensive view across all information
sources to help understand markets, drive revenue opportunities and reduce risk
exposure through actionable, real-time predictive insights."

As
the survey demonstrates, more than 70% of data now comes from external sources,
including third party providers, as well as public and social media feeds. When
combined with internal data, the sheer volume necessitates technology that can
guarantee data reliability, in order to uncover relevant insights across
datasets. Specifically, almost three-quarters of the respondents, 74%, are
worried that their data is incomplete or missing, while 50% say that insights
are not actionable. A surprising number, 28%, report that they still have siloed data despite having an existing master data
management (MDM) solution. Interestingly only 4% have put any mission-critical
data into a Big Data Lake or Hadoop, highlighting the complexity and skilled
resources needed to create such environments, despite its growing popularity.

An
Industry in Transition

"These
numbers offer a sharp picture of where the life sciences industry is now with
regard to the use of data, but it’s equally clear that this is a dynamic
discipline a year from now, there will be far more companies describing
themselves as very data-driven," said Eric Newmark,
program director, IDC Health Insights. "Those that don’t are missing out
on critical opportunities, and they do so at their own peril."

Drilling
down into the numbers, it’s clear that patient data is becoming increasingly
critical. In fact, a significant majority, 71%, of those who rated new product
development and product launch as a top business
priority also cited the need for quality patient data. Meanwhile, those who
rated customer satisfaction as a top business priority rated customer
affiliation and interaction data as the most-needed datasets.

The
survey highlights the different priorities of diverse industry segments.
Specifically, the prioritized data needs of biotech and pharma include patient;
market research; R&D and sales. Whereas for medical device, the focus is
on: customer interactions; sales; and market research.

Opportunities
for Growth

One
optimistic sign in the study is that companies are thinking beyond data
quality. While reliable data is now expected as a foundation for data
management and analytics, respondents also want to get a better idea of how
business is affected by market and customer dynamics. Correspondingly, they
want to identify and interact with key influencers, and gain a shared single
view of an increasingly complex customer, which can consist of healthcare
organizations (HCO) and healthcare professionals (HCP) as part of Integrated
Delivery Networks (IDN).

The
Reltio survey concludes with the top areas of
investment in the next 18 months. For biotech it’s MDM; Big Data &
Analytics; CRM; and spend reporting. For pharmaceuticals, it’s Big Data & Analytics;
Key Account Management (KAM); CRM; and MDM. Finally, for medical device, the
ranking is CRM; Big Data & Analytics; KAM; and MDM. While the priority
order varies by industry segment, the same core needs are reflected in the
responses.

Finally,
the Reltio study offers a view into the purchasing
processes followed by the different organizations. As the use of data has
gained in importance throughout the enterprise, there has also been a
corresponding shift in responsibilities related to technology acquisitions.
When asked who makes the final software purchasing decision in the
organization, 50% of the respondents say that IT and business make it jointly,
32% cite business, and 18% single out IT.

Reltio’s survey, named the "Data-driven Pulse of
Life Sciences," will be an annual study contrasting the industry’s
data-driven evolution and progress. "We believe new data-driven
applications will allow information to become more accessible across the
enterprise. This will lead groups to be more agile, collaborate in real-time,
ultimately sharing insights that lead to better outcomes," said Chen.
"This is just the beginning, and the best is yet to come."

A
high-resolution version of the 2015 Data-driven Pulse of Life Sciences
infographic is available for download at http://www.reltio.com/solutions/life-sciences/

Social
Networks – follow us on:

About
Reltio
 
Reltio delivers reliable data, relevant insights and
recommended actions so companies can be right faster. Reltio
Cloud combines data-driven applications with modern data management for better
planning, customer engagement and risk management. Reltio
enables IT to streamline data management for a complete view across all sources
and formats at scale, while sales, marketing and compliance teams use
data-driven applications to predict, collaborate and respond to opportunities
in real-time. Companies of all sizes, including leading Fortune 500 companies
in healthcare and life sciences, distribution and retail rely on Reltio. For more information, visit www.reltio.com.

Reltio, Reltio Cloud, Reltio Data-Driven Applications, Be Right Faster are all
trademarks or registered trademarks of Reltio Inc.
All other names and trademarks are property of their respective firms.

Florida State Hispanic Chamber of Commerce Files Brief Opposing the Proposed Solar Language to Amend Florida’s Constitution

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Florida State Hispanic Chamber of
Commerce Files Brief Opposing the Proposed Solar Language to Amend Florida’s
Constitution

LAKE
WORTH, Fla., June 10, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Florida State
Hispanic Chamber of Commerce today filed its initial brief opposing the
language of the Solar Ballot initiative to amend the Florida Constitution
proposed by Floridians for Solar Choice.  Florida’s Attorney General Pam
Bondi requested in May that the Florida Supreme Court issue an advisory opinion
concerning the validity of the proposed language.

The
Florida State Hispanic Chamber of Commerce, which represents 80,000 Hispanic
owned businesses in Florida, is greatly concerned that the current ballot
language does not inform the voter of the price increases to their electrical
bill that would occur if the Solar Amendment is approved.  As the brief
filed today states, "A citizen may want to vote "yes" to
increase solar choice, but the vote may be "no" if the ballot fully
informed the voters of the potential adverse consequence on overall electric
rates or the other issues that may arise from granting exempt status to 
the Solar Providers."  "Voters have a right
to know exactly what they are voting on.  Excluding critical information
can alter the outcome of the vote," stated Julio Fuentes, President and
CEO of the Florida State Hispanic Chamber of Commerce.

The
Chamber is also concerned with potential public safety and operational issues
because the proposed ballot language seeks to exempt solar providers from all
current regulatory provisions, resulting in a lack of oversight and protection
to the consumer.  For example, in the event of a hurricane, should the
proposed ballot measure win, the solar provider is exempt from the current
requirements concerning safety measures or restoration of service.
 "Again, voters should clearly know from the ballot language the
consequences resulting from deregulating the solar industry; it’s a matter of
common sense and consumer protection," reiterated Fuentes.

In
the brief the Chamber highlights its support for alternative energy
initiatives, and concludes that, although it may be well-intentioned, the
proposed ballot language misleads the voter concerning current Florida law and
the adverse consequences for the consumer should the Solar Ballot Amendment
prevail.  "It is my hope that Florida’s Supreme Court thoroughly
reviews the concerns raised in our initial brief and issues an opinion that
protects the voter and all Florida consumers," concluded Mr. Fuentes.

CONTACT:
Luana Gonzcalves
954-415-8982    
[email protected]  

Herradura’s ULTRA Tequila Makes Debut In The U.S.

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Herradura’s ULTRA Tequila Makes Debut In The U.S.

“Beyond Smoothness” Crystal-Clear Añejo and Extra Añejo Blend Now Available in Sunbelt States


LOUISVILLE, Ky., June 10, 2015 /PRNewswire-HISPANIC PR WIRE/ — Casa Herradura announces the launch of its latest product extension and innovation, Herradura ULTRA. Casa Herradura’s Añejo tequila provides the base for Herradura ULTRA. The Añejo is blended with premium Extra Añejo that has been aged for up to 49 months in American White Oak barrels.  A subtle hint of agave nectar is added before the liquid is filtered, creating a rich, crystal-clear tequila with a full-bodied flavor and ultra-smooth taste.

“ULTRA offers a ‘Beyond Smoothness’ taste to consumers in-the-know who are looking to celebrate with friends in a high-energy setting,” said Liz Edwards, senior brand manager for Tequila Herradura. “Our portfolio already includes premium tequilas that consumers view as a symbol of their sophistication; however we were missing a tequila that celebrated with our consumers during their nightlife experiences. After a successful launch in Mexico, we are confident that ULTRA will deliver on U.S. consumers’ expectations.”

The launch of ULTRA is being supported with a full marketing campaign. In addition to product rollout in key markets in June, the brand plan includes on-premise sampling, bartender trainings, ATL campaign, public relations, as well as digital and social media efforts.

The suggested way to enjoy ULTRA is stirred with ice and once chilled, served neat in a shot glass. The ultra-smooth tequila will be priced at parity with other luxury tequila brands and available for purchase at on-premise accounts in select markets including: California, Florida, Georgia, Nevada and Texas.

Tasting Notes for Herradura ULTRA
Color: Platinum
Taste: Subtle notes of cooked agave with hints of caramel, vanilla, wood, honey, dried fruits, and toasted almonds
Finish: Easy, pleasant, beyond smoothness

About Tequila Herradura   

Tequila Herradura is an ultra premium 100% agave tequila crafted by Casa Herradura using traditional production methods such as the most mature blue agave, clay ovens, and fermenting naturally with wild yeast. Only naturally occurring airborne yeast produced by the agave plantations and fruit trees surrounding the distillery influence the fermentation process. Casa Herradura is one of Mexico’s most historic and renowned tequila producers. Casa Herradura has been hand harvesting, producing and estate bottling fine tequilas from the small town of Amatitán, Jalisco since 1870. For more information, visit www.Herradura.com.

HERRADURA'S ULTRA TEQUILA MAKES DEBUT IN THE U.S.

Photo – http://photos.prnewswire.com/prnh/20150608/221640

 


Andres Conesa, CEO of Aeromexico, New IATA Chairman

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Andres Conesa, CEO of Aeromexico, New IATA Chairman


– Dublin Venue for IATA’s Next AGM-


MIAMI, June 10, 2015 /PRNewswire-HISPANIC PR WIRE/ — The International Air Transport Association (IATA) announced that Andres Conesa, CEO of Aeromexico, has assumed his duties as Chairman of the IATA Board of Governors for a one-year term, effective immediately. Conesa is the first Mexican to hold this position.

Logo – http://photos.prnewswire.com/prnh/20130315/MX77534LOGO

Conesa succeeds Calin Rovinescu, CEO of Air Canada, whose one-year term expired at the conclusion of the Association’s 71st Annual General Meeting (AGM) and World Air Transport Summit in Miami, Florida. Rovinescu will continue to serve on the Board of Governors and the Chair Committee.

Conesa has led Aeromexico, Mexico’s largest airline, since 2005 after a career spanning several key finance-related posts in the Mexican public administration. Conesa has served as a member of the IATA Board of Governors since 2008.

“I look forward to taking up the challenges of leading the IATA Board of Governors in the 70th year of this invaluable association. It will be a challenging task in the run-up to the important decisions on climate change which will be taken by governments at the Assembly of the International Civil Aviation Organization (ICAO) in 2016. IATA plays a vital role in the aviation industry managing global settlement systems, spearheading global advocacy efforts and constantly evolving the global standards on which aviation relies. I am eager to work closely with Director General and CEO Tony Tyler and the entire IATA team to promote the better understanding of aviation among our key stakeholders and to help drive forward important initiatives that will make it ever safer, more efficient and sustainably profitable,” said Conesa.

“I want to extend a hearty thanks to Calin for his strong support and leadership. It was a year of many challenges. In particular he provided insightful guidance as we grappled with diverse challenges including aircraft tracking, overflight of conflict zones, Ebola and the continuing issue of blocked funds in Venezuela. And, on his watch, we received approval from the US Department of Transportation for the New Distribution Capability which will enable a major modernization of the shopping experience for air travel products,” said Tony Tyler, IATA’s Director General and CEO.

 “I have every confidence that Andres will continue the IATA tradition of strong leadership in the important position of Chairman of the Board of Governors. We will have a busy year ahead as NDC transitions from pilots to the deployment phase, while we continue to work with ICAO on information sharing on conflict zones and the aircraft tracking implementation initiative. His international perspective will be key as we put detail to the industry position on market-based-measures for the environment. And, as ever, we can be sure that there will be some surprises as well,” said Tyler.

IATA also announced that the Board of Governors Willie Walsh to serve as its Chairman from June 2015 following Conesa’s term.

The AGM concluded with an announcement that Aer Lingus will host the 72nd IATA Annual General Meeting and World Air Transport Summit in Dublin 1-3 June 2016.

“We are pleased to be bringing aviation leaders from around the world to Dublin. Air transportation plays a vital role in Irish social and economic life and the Irish have a proud history of contribution to the development of our global industry. We look forward to welcoming you to our capital city and providing you with the opportunity to enjoy the hospitality for which Dublin is renowned. Delegates will find a warm welcome, a vibrant city and a great venue for their AGM,” said Stephen Kavanagh, CEO of Aer Lingus.

– IATA –

Notes for Editors:

  • IATA (International Air Transport Association) represents some 260 airlines comprising 83% of global air traffic.
  • You can follow us at http://twitter.com/iata2press for news specially catered for the media. You can follow news on the AGM at #IATAAGM
  • More media resources from the AGM, including b-rolls, are available at www.iata.org/agm-news