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Smartphone Use While Driving Grows Beyond Texting to Social Media, Web Surfing, Selfies, Video Chatting

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Smartphone Use While Driving Grows Beyond Texting  to Social Media, Web Surfing, Selfies, Video Chatting


DALLAS, May 19, 2015 /PRNewswire-HISPANIC PR WIRE/ — When you see the driver next to you looking at their phone, it’s no longer safe to assume they’re texting. New research1 from AT&T* shows nearly 4-in-10 smartphone users tap into social media while driving. Almost 3-in-10 surf the net. And surprisingly, 1-in-10 video chat.

7-in-10 people engage in smartphone activities while driving. Texting and emailing are still the most prevalent. But other smartphone activity use behind the wheel is now common. Among social platforms, Facebook tops the list, with more than a quarter of those polled using the app while driving. About 1-in-7 said they’re on Twitter behind the wheel.

AT&T will expand the It Can Wait® campaign from a focus on texting while driving to include other smartphone driving distractions that have emerged as our relationships with our devices have changed.

“When we launched It Can Wait five years ago, we pleaded with people to realize that no text is worth a life,” said Lori Lee, AT&T’s global marketing officer. “The same applies to other smartphone activities that people are doing while driving. For the sake of you and those around you, please keep your eyes on the road, not on your phone.”

Smartphone activities people say they do while driving include:

  • Text2 (61%)
  • Email2 (33%)
  • Surf the net (28%)
  • Facebook3 (27%)
  • Snap a selfie/photo (17%)
  • Twitter3 (14%)
  • Instagram3 (14%)
  • Shoot a video (12%)
  • Snapchat3 (11%)
  • Video chat (10%)

Other unsettling findings include:

  • 62% keep their smartphones within easy reach while driving.4
  • 30% of people who post to Twitter while driving do it “all the time.”
  • 22% who access social networks while driving cite addiction as a reason.
  • Of those who shoot videos behind the wheel, 27% think they can do it safely while driving.

AT&T will use the survey findings to help drive awareness of the dangers of smartphone use behind the wheel, and to encourage life-saving behavior change. It will collaborate with social platforms to share the message, and will launch a nationwide virtual reality tour this summer to help people understand that it’s not possible to drive safely while using a smartphone.

Twitter will collaborate with AT&T to share messages on their platform about the dangers of smartphone use behind the wheel.

Samsung, Bose and Google will support the immersive tour experience, which will be delivered through Samsung Gear VR, with premium sound from Bose QuietComfort® 25 Acoustic Noise Cancelling® Headphones. Google Cardboard will make it possible for people to use their own smartphones to see the 3D virtual reality program.

Since its launch in 2010, the It Can Wait campaign has:

  • Helped drive awareness of the dangers of texting while driving to about 90% for all audiences surveyed.
  • Inspired more than 6.5 million pledges not to text and drive.
  • Worked with departments of transportation in Texas, Kentucky and other states on research that suggests a correlation between It Can Wait campaign activities and a reduction in crashes.

Visit www.ItCanWait.com to learn more.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

1 Research commissioned by AT&T and conducted by Braun Research. Polled 2,067 people in the U.S. aged 16-65 who use their smartphone and drive at least once a day. Additional information available here.

2 Read, send or reply.

3 View or post.

4 In their hand, lap or cup holder, or on the passenger seat or dash.

About AT&T

AT&T Inc. (NYSE:T) helps millions of people and businesses around the globe stay connected through leading wireless, high-speed Internet, voice and cloud-based services. We’re helping people mobilize their worlds with state-of-the-art communications, entertainment services and amazing innovations like connected cars and devices for homes, offices and points in between. Our U.S. wireless network offers customers the nation’s strongest LTE signal and the nation’s most reliable 4G LTE network. We offer the best global wireless coverage. We’re improving how our customers stay entertained and informed with AT&T U-verse® TV and High Speed Internet services. And businesses worldwide are serving their customers better with AT&T’s mobility and highly secure cloud solutions.

Additional information about AT&T products and services is available at http://about.att.com. Follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.

© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

AT&T Inc.

Logo – http://photos.prnewswire.com/prnh/20140408/CG99935LOGO

 


Platinum-Selling Recording Artist, Nick Jonas, Announces North American Dates Of His Solo Tour

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Platinum-Selling Recording Artist, Nick Jonas, Announces North American Dates Of His Solo Tour

THE NICK JONAS “LIVE IN CONCERT” TOUR KICKS OFF SEPTEMBER 6

– BeBe Rexha Will Join Tour As Special Guest –

– Tickets On Sale May 22 at LiveNation.com –

CONTINUES HIS ASCENT WITH NEW SINGLE “GOOD THING” (SAGE THE GEMINI, NICK JONAS), AVAILABLE VIA ALL DIGITAL RETAILERS TODAY!


LOS ANGELES, May 18, 2015 /PRNewswire-HISPANIC PR WIRE/ — Just off the heels of his performance at the 2015 Billboard Music Awards, music’s newest leading man, Nick Jonas, announced today details behind his upcoming North American solo tour. The NICK JONASLIVE IN CONCERT” TOUR, produced exclusively by Live Nation, will kick off on September 6 as the versatile recording artist, performer and actor sets out on the road in support of his critically-acclaimed self-titled solo album via Island Records. The much anticipated tour will make stops in 19 cities throughout the U.S. and Canada with dates in New York City, Los Angeles, Toronto, Chicago and San Francisco. Pop music breakout, BeBe Rexha, will join the tour as a special guest. A full list of dates for the NICK JONASLIVE IN CONCERT” TOUR is below and includes dates supporting Kelly Clarkson’s tour in Canada. Tickets go on sale starting May 22 at 10 a.m. local time on www.livenation.com. (Photo credit: Andrew Zeah)

Photo – http://photos.prnewswire.com/prnh/20150518/216615

Citi® cardmembers will have access to pre-sale tickets beginning Tuesday, May 19 at 10 a.m. local time through Citi’s Private Pass® Program. For complete pre-sale details, visit www.citiprivatepass.com

As 2015 proves to be another breakthrough year – with captivating performances of his chart-topping singles, “Chains” and “Jealous,” on countless award and TV shows including the Academy of Country Music Awards, Kids Choice Awards, The Voice, The Tonight Show Starring Jimmy Fallon and The Ellen DeGeneres Show, the breakout solo powerhouse has now joined forces with Republic Records’ West Coast rapper-producer, Sage the Gemini, to release their sultry summer collaboration, “Good Thing.” The single is available now via all digital retailers (purchase links are below).

In addition to his musical accomplishments, this spring, Jonas began production on the James Franco-produced film, GOAT and Ryan Murphy’s upcoming horror-comedy series, Scream Queens. Jonas will make multiple guest appearances in Scream Queens, which airs on FOX this Fall and stars Jamie Lee Curtis, Emma Roberts and Lea Michele. The multi-talented recording artist and actor will also return to his lead role as prized MMA fighter, Nate Kulina, in Season 2 of DirecTV Audience Network’s television show, Kingdom, which premiered to stellar reviews last October. 

NICK JONAS “LIVE IN CONCERT” NORTH AMERICAN TOUR DATES
* Dates on Kelly Clarkson’s “Piece By Piece” Tour; on sale now

Sunday, September 6

Hershey, PA

Hershey Theatre

Monday, September 7

Syracuse, NY

New York State Fair

Wednesday, September 9

New York, NY

Terminal 5

Thursday, September 10

Boston, MA

House of Blues Boston

Friday, September 11

Uncasville, CT

Mohegan Sun Arena

Sunday, September 13

Detroit, MI

The Fillmore Detroit

Monday, September 14

Chicago, IL

House of Blues Chicago

Tuesday, September 15

St. Louis, MO

The Pageant

Thursday, September 17

Denver, CO

Fillmore Auditorium

Sunday, September 20

Phoenix, AZ

The Marquee

Tuesday, September 22

Houston, TX

House of Blues Houston

Wednesday, September 23

Dallas, TX

House of Blues Dallas

Friday, September 25

Atlanta, GA

The Tabernacle

Saturday, September 26

Lake Buena Vista, FL

House of Blues Orlando

Sunday, September 27

Miami Beach, FL

The Fillmore Miami Beach at Jackie Gleason Theater

Tuesday, September 29

Silver Spring, MD

The Fillmore Silver Spring

Thursday, October 1*

Ottawa, ON

Canadian Tire Centre (supporting Kelly Clarkson)

Friday, October 2*

Montreal, QC

Bell Centre (supporting Kelly Clarkson)

Saturday, October 3

Toronto, ON

The Phoenix Concert Theatre

Sunday, October 4*

London, ON

Budweiser Gardens (supporting Kelly Clarkson)

Tuesday, October 6

Saint Paul, MN

The Myth

Wednesday, October 7*

Winnipeg, MB

MTS Centre (supporting Kelly Clarkson)

Saturday, October 10*

Saskatoon, SK

SaskTel Centre (supporting Kelly Clarkson)

Monday, October 12*

Calgary, AB

Scotiabank Saddledome (supporting Kelly Clarkson)

Wednesday, October 14*

Edmonton, AB

Northlands Rexall Place (supporting Kelly Clarkson)

Thursday, October 15*

Dawson’s Creek, BC

EnCana Events Centre (supporting Kelly Clarkson)

Saturday, October 17*

Vancouver, BC

Rogers Arena (supporting Kelly Clarkson)

Friday, October 23

Los Angeles, CA

The Wiltern

Sunday, October 25

San Francisco, CA

The Masonic

“GOOD THING” PURCHASE LINKS
Explicit Version
Music: http://smarturl.it/SageJonasGoodThing 
Google Play: http://smarturl.it/SageJonasGoodThingGP 
Amazon: http://smarturl.it/SageJonasGoodThingAZ

Edited Version
Music: http://smarturl.it/SageJonasGoodThingEd 
Google Play: http://smarturl.it/SageGoodThingEdGP 
Amazon: http://smarturl.it/SageGoodThingEdAZ

Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.

 


Markel announces Cathryn Curia’s retirement

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Markel announces Cathryn Curia’s retirement


RICHMOND, Va., May 18, 2015 /PRNewswire-HISPANIC PR WIRE/ — Markel Corporation (NYSE: MKL) announced today that Cathryn Curia, Managing Director, North American Property Reinsurance, is retiring effective August 1, 2015.

Logo – http://photos.prnewswire.com/prnh/20140415/73238

“Cathryn’s underwriting and leadership contributions have been invaluable to the growth and profitability of Markel Global Reinsurance,” said Jed Rhoads, President and Chief Underwriting Officer of Markel Global Reinsurance. “She has had a truly remarkable career in the industry, and we are indebted to her for her many years of service.”

Curia has been in the reinsurance industry for the past 46 years. She joined Markel as part of the Alterra acquisition in May 2013. Curia served in a similar capacity for Alterra, having joined the company in 2005. Prior to joining Alterra, she served as Executive Vice President – North American Property Treaty for Platinum Underwriters Re. She was employed by St. Paul Re, Inc. from 1983 to 2002 in various positions including Executive Vice President, North American Property Treaty. She began her career as a trainee at Atlantic Mutual Companies, where she ultimately served as Secretary, Reinsurance. Curia earned a CPCU designation and is a member and past president of the Association of Professional Insurance Women.

“Cathryn is well known and deeply respected by her colleagues and our reinsurance brokers and clients. She will be sorely missed, and we wish her all the best in the years to come,” said Rhoads.

About Markel Corporation
Markel Corporation is a diverse financial holding company serving a variety of niche markets. The Company’s principal business markets and underwrites specialty insurance products. In each of the Company’s businesses, it seeks to provide quality products and excellent customer service so that it can be a market leader. The financial goals of the Company are to earn consistent underwriting and operating profits and superior investment returns to build shareholder value. Visit Markel Corporation on the web at markelcorp.com.


Sprint Expands Direct 2 You Availability to Include New Customers in Kansas City, Chicago and Miami

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OVERLAND PARK, Kan., May 18, 2015 /PRNewswire-HISPANIC PR WIRE/ — Sprint (NYSE: S) is expanding its Direct 2 You service to all well-qualified consumers in Kansas City, Miami and Chicago beginning June 1. The unprecedented service brings an in-store experience directly to customers whenever and wherever they want – for free.1 Originally available to existing Sprint customers seeking an upgrade, Sprint will now offer Direct 2 You to all consumers in these three markets who want to switch to Sprint.

The service will continue to roll out to more markets across the country throughout 2015, including New York City, San Francisco and Denver in early June.

"Customers have told us that they want to be served in
the comfort of their own homes or at a location convenient for them," said Rod Millar, vice president, Sprint. "Sprint Direct 2 You Xperts have a passion for people and technology, and our customers appreciate the extra attention. Some customers have even had us meet them in restaurants and hotel lobbies."

For the Direct 2 You experience, a customer schedules an appointment by calling an 800 number, which can be found at www.sprint.com/direct2you. At the appointed time, an Xpert meets the customer at his or her convenience, sets up the new phone and transfers all content, including contacts, pictures, games and apps. The Xperience also includes personalized training and tips to help the customer become more familiar with using their new mobile device.

Many customers have shared feedback about their
experiences with Direct 2 You:

"It's a great experience and I'm actually kind of shocked you guys came out today."

"I think this is an excellent feature that Sprint is offering and please keep up the good work."

"I really like the concept… this idea, feels more personal. It was great."

"He was so patient with me because I'm an older person. He took his time and explained everything in detail and spent all of his time with me and I really appreciated it. He was great!"

"Over the moon. Expert upbeat. Answered all questions, worked out all glitches. You don't know the benefit to be a professional and have someone come to your home and help you with your phone."

About Sprint:

Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served more than 57 million connections as of March 31, 2015 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America for the past four years. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint
and www.twitter.com/sprint.

1Within participating markets, Sprint will have specific delivery zones. Upon setting up your appointment, the specialist will determine if your desired location is eligible for Direct 2 You.

California Appellate Court Strikes Down California’s Compulsory Contracting Statute As Unconstitutional, Sets Aside ALRB-Ordered Contract

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California Appellate Court Strikes Down California’s Compulsory Contracting Statute As Unconstitutional, Sets Aside ALRB-Ordered Contract

Gerawan Farming Calls Ruling Significant Victory


FRESNO, Calif., May 18, 2015 /PRNewswire-HISPANIC PR WIRE/ — On May 14, 2015, the California Court of Appeal in Fresno unanimously declared the Mandatory Mediation and Conciliation (MMC) Statute unconstitutional and set aside the California Agricultural Labor Relation Board’s order to force a “collective bargaining agreement” and to impose the UFW on Gerawan and its employees.

Photo – http://photos.prnewswire.com/prnh/20150515/216284

Photo – http://photos.prnewswire.com/prnh/20150515/216285

Logo – http://photos.prnewswire.com/prnh/20141107/157362LOGO

The decision holds that the “inequality and arbitrariness of the MMC process improperly delegates legislative authority to an unelected state agency. Calling the MMC statute “the very antithesis of equal protection,” the Court held that it unconstitutionally mandates “the imposition of a collective bargaining agreement by administrative edict” based on “a distinct, unequal, individualized set of rules” for each individual employer.

In a 58-page opinion, the Court held: “As the present case illustrates, where a union has arguably abandoned the employees but later returns to invoke the MMC process, that situation may create a crisis of representation.” The Court ruled that Gerawan Farming “should have been given an opportunity to prove abandonment to the Board once UFW requested the MMC process,” concluding that the Board “abused its discretion” when it compelled Gerawan into this forced contracting process “without properly considering Gerawan’s claim of union abandonment.”

“This is a significant victory for our employees, our family, and the entire industry. The Court’s ruling vindicates our argument that no state agency should be able to unilaterally impose a contract on workers without a vote or force it on employers without their consent,” said the company’s co-owner, Dan Gerawan. “This decision is a significant win for all agricultural workers, who justifiably deserve the freedom to choose representatives to speak for them at the bargaining table.”

After winning a contested election in 1990 and being certified by the ALRB in 1992, the UFW “disappeared from the scene for nearly two decades.” The Court continued: “It is clear that the employees’ right to a representative of their own choosing would be seriously jeopardized in the situation of abandonment by a union where, as here, the absentee union suddenly reappeared on the scene to demand the MMC process.”

As the Court held, under the MMC process, “a collective bargaining agreement will be imposed whether the employees want it or not; and it will be imposed with the formerly absent union, whether the employees want its representation or not.”

The Court concluded that Gerawan was permitted to raise the UFW’s abandonment as a defense to this forced contracting scheme, “because only that result will preserve the ALRA’s purpose of protecting the employees’ right to choose.”

Thousands of Gerawan employees successfully petitioned for the right to hold an election to determine whether to oust the UFW. That election was held 18 months ago. Though the Board has yet to count the ballots, it imposed the MMC contract after the election. Both the UFW and the General Counsel of the Board sought unsuccessfully to compel enforcement of the contract, which would have forced workers to pay dues or fees to the UFW, or be fired.

Rejecting the Board’s argument that employees could mount a decertification effort against a heretofore-absent union, the Court held that “[r]ealistically, a decertification option would often be too late to stop the MMC process.”

The Court awarded that the state of California pay Gerawan’s costs for bringing this appeal.

You can find copies of the Court’s decision here, and more background information here on the ALRB’s efforts to force a contract on Gerawan employees before ballots have been counted in the decertification election.


Mary Kay’s ‘Beauty That Counts’ Transforms Lives Around The World

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Mary Kay Inc. will donate $1 from each sale of the limited-edition Beauty That Counts(R) NouriShine Plus(R) Lip Gloss available in colors 'Create Change' and 'In Harmony' to help change the lives of women and children around the world. Mary Kay's Beauty That Counts(R) program has raised $8.5 million for charitable organizations worldwide.





Mary Kay’s ‘Beauty That Counts’ Transforms Lives Around The World


Global Philanthropic Campaign Raises $8.5 Million and Counting For Charitable Organizations Worldwide


DALLAS, May 18, 2015 /PRNewswire-HISPANIC PR WIRE/ — What’s so special about a lip gloss? If it’s a new limited-edition* Mary Kay® Beauty That Counts® NouriShine Plus® Lip Gloss, it’s a feel-good gloss that has the ability to change lives. Through the iconic beauty company’s global cause-related program, Beauty That Counts®, customers worldwide can make a difference in the lives of women and children simply by purchasing a one-of-a-kind lip gloss. 

Mary Kay Inc. will donate $1 from each sale of the limited-edition Beauty That Counts(R) NouriShine Plus(R) Lip Gloss available in colors "Create Change" and "In Harmony" to help change the lives of women and children around the world. Mary Kay's Beauty That Counts(R) program has raised $8.5 million for charitable organizations worldwide.

Photo – http://photos.prnewswire.com/prnh/20150515/216400

In the United States, from May 16 through August 15, 2015, Mary Kay Inc. will donate $1 from each sale of the limited-edition* Beauty That Counts® NouriShine Plus® Lip Gloss in two new shades, “Create Change” and “In Harmony.” The initiative provides funding to support The Mary Kay FoundationSM. Over the past 15 years, the Foundation and Mary Kay Inc. have given $50 million to domestic violence prevention and awareness programs to women’s shelters across the country in an effort to end the cycle of abuse. 

“One in four women in the United States will experience domestic violence in their lifetime,” said Anne Crews, Vice President of Public Affairs for Mary Kay Inc. and a board member for The Mary Kay FoundationSM. “The fact is most domestic violence shelters across the country operate on a very lean budget and therefore, rely heavily on donations. Each year the Foundation awards grants to at least one domestic violence shelter in every state, the District of Columbia and Puerto Rico. With continued support through the Beauty That Counts® campaign, we are benefiting women and children in countless ways.” 

Since the Beauty That Counts® program began in 2008, Mary Kay has donated $8.5 million (USD) to organizations worldwide that help women and children in need. As a driving force behind the global philanthropic campaign, Mary Kay independent sales force members have sold lipstick, fragrance, compacts and now lip gloss. 

“Through the Beauty That Counts® initiative, women worldwide can wear a limited-edition* lip gloss and be part of a global movement aimed at transforming lives,” said Sara Friedman, Vice President of Marketing at Mary Kay Inc. “For more than five decades, Mary Kay has been committed to enriching women’s lives and making a positive impact while also offering irresistible products. Together with our independent beauty consultants and faithful Mary Kay brand lovers, we can make a difference one lip gloss at a time.” 

*Available while supplies last.

About Mary Kay

Irresistible products. Positive community impact. Rewarding opportunity. For more than 50 years, Mary Kay has offered it all. With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what there is to love about Mary Kay by connecting with a Mary Kay Independent Beauty Consultant at marykay.com.

About The Mary Kay Foundation

The Mary Kay Foundation was founded in 1996, and its mission is two-fold: to fund research of cancers affecting women and to help prevent domestic violence while raising awareness of the issue. Since the Foundation’s inception, it has awarded $37 million to shelters and programs addressing domestic violence prevention and more than $20 million to cancer researchers and related causes throughout the United States. To learn more about The Mary Kay Foundation℠, please visit www.marykayfoundation.org or call 1-877-MKCARES (652-2737).

Mary Kay Inc. Corporate Communications
marykay.com/newsroom
972.687.5332 or [email protected]

NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/en/multimedia/

 


Leading With Hispanic Insights, Customized Content And Millennials Were The Pervasive Themes Of The 2015 AHAA Annual Conference

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Leading With Hispanic Insights, Customized Content And Millennials Were The Pervasive Themes Of The 2015 AHAA Annual Conference


FAIRFAX, Virginia, May 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — AHAA: The Voice of Hispanic Marketing continued to raise the bar on the quality of content at its 2015 Annual Conference: Redefining Relevance, bringing together a list of who’s who marketing elite who understand the enormous impact the multicultural market has on American business. C-suite leaders from leading companies, including iHeartMedia, Kraft, Pantelion Films, and Target, all agreed that to move the corporate needle, marketers must lead with Hispanic insights and engage their audiences with authentic experiences and customized content. While the Hispanic Millennial is an important segment to target, all presentations spoke to the importance of getting to know the Hispanic consumer at the granular level.

Not only was #thinkahaa trending in Miami for the duration of the conference, but AHAA brought a little SXSW buzz by streaming a session devoted to new app innovation with Ryan Cooley, co-founder of Meerkat. Toyota was crowned 2015 AHAA Marketer of the Year and the Top Five Idea Awards went to We Believers, Conill and Lápiz with top honors to Grupo Gallegos at this year’s U.S.H. Idea Awards. In addition, AHAA released its most recent Hispanic Investment Report, which found that the Hispanic targeted advertising spend increased by 63 percent since 2010. The clear winner of the conference, however, was its compelling content focusing on technology, content, and the Millennial with Hispanic insights at its core.

Jason Silva, Emmy®-nominated host of National Geographic Channel’s hit TV series Brain Games, blew the minds of attendees as he encouraged all to think exponentially, to embrace the adjacent possible through technology, and to serve as chief engineers of evolution. “It’s time to dissolve our mental boundaries – to forget about ‘been there, done that,'” he said. “Media can be theogenic, providing game-changing optimistic ideas of the future. We can use marketing tools to tell stories that celebrate and uplift human imagination!” And, bilingual and bicultural marketers have an edge because they possess fluid, accelerated creativity from inhabiting two reality tunnels and moving between worlds. He also encouraged marketers to market the experience, not the product, and tell awe-inspiring stories that stretch our brains and stick out from the bandwidth anxiety.

During her keynote speech, Deanie Elsner, former Kraft CMO said Latinas are 80 percent of U.S. growth; therefore, multicultural must be the bull’s-eye for all targeting. Rick Gomez, CMO of Target, agreed, saying, “Hispanics are driving growth, so why not lead with Hispanic insights? This is about modern marketing. Our guest is evolving and we will continue to reflect that.”

Why aren’t all brands utilizing that strategy? According to Elsner, most marketers have been playing the short course. People who are making investment decisions today are not going to be impacted when the lack of long-term investment plays out. Sadly, compounding the problem are a lack of sophisticated analytics needed to both accurately measure Hispanic ROI and make the case for increased investment.

On-demand content, coupled with the exponential growth in mobile, is the new norm for personal information sharing – these are all new inputs which require new marketing capabilities. MediaVest CEO Brian Terkelsen stated that to stay relevant, agencies have to continuously evolve to keep up with these new changes. Marketers need to invest in more technology to be able to connect the dots on where the consumer is interacting, which is where programmatic marketing comes in. A panel on programmatic, including Danielle Gonzales, EVP, managing director, Starcom, Carl Kalapesi, VP of Industry Initiatives and lead of IAB Programmatic Initiatives, Rafael Monteiro, CEO of Hispanic On Demand, and Aaron Radin, SVP of Partnerships & Portfolio Products, NBCUniversal, elaborated on the advances in this field.

Aside from knowing where the consumer spends time,Heidi Browning, SVP, Strategic Solutions, Pandora stressed the importance of the personalized experience to make a moment for your audience that they’ll never forget. Not only does Target also see its guest as a content co-creator and co-collaborator, but a panel featuring the dream team who launched Red Bull Media House,Ravi Rajcoomar, CMO of Six-Speed; Jonathan Stern, VP/head of business development for Fusion TV; Jennifer Lukas-Bourgeois, principal, Ti22 Marketing; and Joe Jarvis, creative copywriter, reiterated that content marketing starts with empathy. The goal is not to market a product to a consumer but to build a community of enthusiasts, rewarding them for their time and loyalty.

AHAA would like to thank its generous sponsors for helping to bring together top talent and top content:Azteca, BodenPR, Bright Box, Clear Channel Outdoor, Google, GSTV, HispanicAd, Hispanic On Demand, iHeartMedia, IP Advertising & Promotions, .LAT, Mintel, Mocospace, Nat Geo Mundo, Nielsen, Portada, PRNewswire, PRODU, Reality Mine, Sizmek, Social Mosaic, Terra, The Futures Company, Univision, Windfall, andYuMe.

AHAA looks forward to commemorating its 20th anniversary next year, as it will return to the Eden Roc Miami Hotel for its 2016 Annual Conference April 18-20, 2016.

For more information, please visit http://ahaa.org. Follow AHAA on Twitter using its @ahaa handle and join in the conference chatter on Facebook, LinkedIn and Twitter using the hashtag #thinkahaa.

About AHAA:
Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

 


Ismael Cala on the list of the “50 most beautiful people” in “People en Espanol”

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Ismael Cala on the list of the “50 most beautiful people” in “People en Espanol”


MIAMI, May 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — Ismael Cala, host on CNN en Espanol, inspirational author and lecturer, has been placed on the list of the “50 most beautiful people” of “People en Espanol” magazine. Cala attended the party held at New York’s IAC Building.

Ismael is experiencing a magnificent 2015, with events such as his international speaking tour “EsCALA a otro nivel [‘Ascend to another level’],” traveling to a number of countries in North and South America. He is also enjoying the success of his second book, “Un buen hijo de P [‘A real S.O.B.’]” featured at a number of literary fairs.

The designation by “People en Espanol” also coincides with the inauguration of the Ismael Cala Foundation, which seeks to foster leadership and a vocational outlook for children and youth in Latin America, as well as Latinos in the United States.

In September, Cala will publish his third book, entitled “El secreto del bambu” [‘The secret of bamboo’],” and in November in Punta Cana, for the third time, he will hold the Inspirational Gathering “Your Body and Soul”.

Other projects under way include the “Perfect Health Meditation Challenge,” together with teacher Deepak Chopra, which began this week (www.IsmaelCala.com/meditacion), and the Second Literary Contest of Indie Authors in Spanish, held by Amazon, to enable independent authors to publish their unpublished works (http://ismaelcala.com/ismael-cala-amazon.html).

ABOUT ISMAEL CALA

Ismael Cala, host of the CALA show on CNN en Espanol, has more than 25 years of media experience in Cuba, Canada, the U.S. and Mexico, notably at Televisa, Univision, TLN and AmericaTeve.

His books, “El poder de escuchar [‘The power of listening’],” (2013) and “Un buen hijo de P [A real S.O.B.]” (2014) have become best sellers in Latin America and the U.S. Ismael directs the digital magazine “Cala 3.0,” and publishes a weekly column in more than 25 newspapers and magazines.

He has received a number of awards, among them Iberoamerican Personality (Organization of Iberoamerican Journalists, 2014), the John Maxwell Leadership Award in media, and the Golden Palm Award of the National Circle of Journalists of Mexico.

The program CALA is broadcast on CNN en Espanol at 9:00pm (U.S., EST). Follow him on Twitter: @cala and @ calabienestar. And on facebook.com/IsmaelCala

 


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