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How Can You Assess Whether You Need Life Insurance? Let Us Count The Five Ways…

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How Can You Assess Whether You Need Life Insurance? Let Us Count The Five Ways…

Many Underestimate Need for Life Insurance yet Overestimate the Cost, According to New Study


NEW YORK, April 30, 2015 /PRNewswire-HISPANIC PR WIRE/ — Choosing the right type and amount of life insurance is key to a sound financial plan for many people—but how can you determine whether you need it? Asking yourself some simple questions can help, according to the Insurance Information Institute (I.I.I.).

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If you decide you do need life insurance, the good news is, it may be cheaper than you think. While many people underestimate the need for life insurance, they often overestimate its costs, according to a 2015 Insurance Barometer Study released this month by LIMRA and Life Happens. The survey revealed that 80 percent of consumers misjudge the price for term life insurance, with Millennials and Gen-Xers among the groups that overestimated the cost by the widest margins.

To assess your life insurance needs, the I.I.I. suggests asking yourself the following five questions.

  1. Does anyone depend on me for financial support?
    Whether it’s a spouse/domestic partner, children, grandchildren, or even aging parents, you’ll want to make sure they’re left financially secure. Buy enough life insurance to replace your income while also financing the expenses your beneficiaries will incur to replace services you provide within the household (e.g., landscaping, tax preparation). Stay-at-home parents, and those caring full-time for an adult family member, should also consider purchasing life insurance to allow for hiring professionals to undertake these tasks.

    Your family may have other sources of post-death income, such as Social Security survivors benefits, but this is rarely enough, particularly if you have children under 18 and want to fund their education.

  2. Are my retirement and other savings alone enough to support my dependents?
    Unless your savings and retirement benefits are substantial, the income they generate is unlikely to be enough to pay for the housing, education and other day-to-day needs of your financial dependents. And, remember, they will also have to take on the cost of replacing your employer-provided benefits, such as health insurance premium payments and retirement contributions.
  3. Will estate and inheritance taxes significantly reduce the amount my dependents receive?
    Even if you are leaving a considerable inheritance, don’t assume that will be enough; consult with your financial advisor, or an insurance professional, on how your tax situation impacts the type and amount of life insurance you should purchase.
  4. What is my plan for covering final expenses?
    Whether or not you have dependents, you’ll want to be able to cover the expenses incurred by funeral related costs, outstanding taxes and debts, and the administrative fees associated with “winding up” an estate. These expenses can total upwards of $15,000, and can be defrayed by having the right life insurance policy in place.
  5. Will I be able to leave a donation to my favorite charity?
    A beneficiary does not necessarily have to be a loved one; it can be a much-loved cause. If you have a favorite charity, foundation, museum, etc, you can use a life insurance vehicle to leave the organization a more sizable donation than you might have otherwise.

If you answered ‘yes’ to any of these questions, it may be time to talk to your insurance professional.

Keep in mind there are two major types of life insurance—term and whole life. Term covers the policyholder for a specified period—usually from one to 30 years. Whole life, sometimes called permanent life insurance, covers the policyholder for as long as they live—even if it’s to 100.

“Because there are many options when it comes to purchasing life insurance,” said Michael Barry, the I.I.I.’s vice president for Media Relations, “it is important that consumers work with an insurance professional who can explain the various types of life insurance policies—and make sure they get the best coverage for their specific needs and budget.”

RELATED LINKS
Consumer Articles: Life Insurance
Facts and Statistics: Life Insurance
Video: Insurance IQ: Life Insurance

The I.I.I. has a full library of educational videos on its You Tube Channel. Information about I.I.I. mobile apps can be found here.

THE I.I.I. IS A NONPROFIT, COMMUNICATIONS ORGANIZATION SUPPORTED BY THE INSURANCE INDUSTRY.

Insurance Information Institute, 110 William Street, New York, NY 10038; (212) 346-5500; www.iii.org

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NHCOA Continues Initiative To Help Close Latino Healthcare Access Gap With Anthem Foundation Grant During National Minority Health Month

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NHCOA Continues Initiative To Help Close Latino Healthcare Access Gap With Anthem Foundation Grant During National Minority Health Month


90K Grant Allows NHCOA


‘s signature ECET Leadership program provides local leaders with the tools to help community members navigate the U.S. healthcare system


WASHINGTON, April 30, 2015 /PRNewswire-HISPANIC PR WIRE/ — Although recent polls show the Affordable Care Act (ACA) has decreased the percentage of uninsured Latinos, evidence still suggests that Hispanic outreach remains a problem. To help close this gap, the National Hispanic Council on Aging (NHCOA) announced today a $90,000 grant from the Anthem Foundation to add a health literacy component to their signature Empowerment and Civic Engagement Leadership Training program in Miami, Florida and Dallas, Texas.

The training is aimed at empowering grassroots and community leaders with culturally and linguistically appropriate tools and resources to be their own best advocates, including community education to help local residents navigate the health care system. The expansion of the ECET leadership program will train community leaders to provide members of the Spanish-speaking Hispanic community with a basic understanding and tools to navigate the U.S. healthcare system.

This important effort comes at a critical time as increased access to healthcare alone will not close the health disparity gap that persists among Hispanics and other racial and ethnic groups. Newly insured Latinos through the Affordable Care Act, as well the Hispanic healthcare beneficiaries still need help understanding the U.S. healthcare system and how to make best and proper use of their coverage.  This is especially important for beneficiaries who lack English proficiency and face multiple barriers accessing care despite having coverage.

“NHCOA is pleased to team with the Anthem Foundation to expand on these tools as we continue to build a network of NHCOA leaders who are helping their communities bridge the health attainment gap by grasping and understanding how to navigate the U.S. healthcare system, whether it’s practicing preventive care or knowing how to access medical care,” said Dr. Yanira Cruz, NHCOA President and CEO. “As we commemorate National Minority Health Month, we are committed to doing our part in taking action for health equity.”

“We know that navigating the health care system can be confusing for many, but when coupled with language barriers, there is greater opportunity for gaps in care to occur,” said Marc Russo, president of Medicare programs for Anthem, Inc. “We’re pleased to support the National Hispanic Council on Aging and their efforts to arm local leaders in our communities with training that will help empower members of our Spanish-speaking community with valuable information and resources to take control of their health care.”

Since 2010, NHCOA has trained more than 1,000 local community leaders who now form part of a network of NHCOA leaders extended across the country. For more information about the Empowerment and Civic Engagement Leadership Training program please visit: www.nhcoa.org.

 


Siempre Mujer Magazine Sponsors Best Use of Color Award at the 2015 Fashion Institute of Technology The Future of Fashion Runway Show

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Siempre Mujer Magazine Sponsors Best Use of Color Award at the 2015 Fashion Institute of Technology The Future of Fashion Runway Show


Maria Cristina Marrero, Group Content Chief of Meredith Hispanic Media, to Judge the College’s Most Talented Graduating Fashion Designers for the Third Year
 


NEW YORK, April 30, 2015 /PRNewswire-HISPANIC PR WIRE/ — Siempre Mujer magazine, the largest Spanish-language lifestyle magazine for Latinas in the U.S., today announced that Maria Cristina Marrero, Group Content Chief of Meredith Hispanic Media, will join a prestigious panel of judges to select the winner of the third-annual Siempre Mujer-sponsored Best Use of Color Award for The Future of Fashion, the Fashion Institute of Technology’s (FIT) annual runway show, hosted by Nicole Richie.

The Best Use of Color award is given to the student designer whose use of color most enhances the design of his or her garment. The winning look will be presented with the first-ever People’s Choice Award at the The Future of Fashion show on Thursday, April 30, at 7 p.m. at FIT’s John E. Reeves Great Hall. The designer will also be featured in a future issue of Siempre Mujer. 

“Siempre Mujer is absolutely thrilled to once again be a part of the highly anticipated The Future of Fashion show,” says Marrero. “I’m so delighted to serve as a general judge in this year’s competition, meet the up-and-coming talent, see their work firsthand, and judge how they incorporate a range of color palettes to bring their fashion designs to life.”   

FIT’s The Future of Fashion is the place for established designers, editors, and other VIPs to preview the fashion industry’s most promising young designers. There were 77 designers selected from a selection of almost 200 looks on display. Student designs exhibited on Judging Day included FIT specializations in women’s sportswear, special occasion, knitwear and intimate apparel, plus children’s wear. The professionally-produced show also showcases a capsule collection by graduating Fashion Design students who spent their final year at the college’s Milan campus at the Politecnico di Milano.

The media and fashion industry professionals selecting the top looks for this year’s runway are Bryan Boy (blogger, BryanBoy.com), Annie Georgia Greenberg (senior style editor, Refinery29), Anne Keane (fashion director, Lucky magazine), Colleen Sherin (senior fashion director, Saks Fifth Avenue), and Lilliana Vasquez (founder, CheapChicas.com; television host and fashion expert).

Each year top industry designers and design houses mentor the students as they create their final collections. This year Reem Acra (special occasion), Phillip Lim (sportswear), Victoria Bartlett (sportswear), Azede Jean-Pierre (sportswear), Morgan Curtis (intimate apparel), Tess Giberson (knitwear), Bonnie Young (children’s wear), Nicholas Kunz and Christopher Kunz from Nicholas K (sportswear) critiqued the classes. Every critic chose one outstanding student garment from their category to receive a special Critics Award which will appear on the cat walk at the April 30th show.

The Future of Fashion show is supported by generous donations from Calvin Klein Family Foundation, Calvin Klein, Inc., MAC, Chico’s FAS and Siempre Mujer magazine.

MAC and its team of makeup artists will also provide makeup artistry for the show, celebrity hairstylist John Barrett of John Barrett Salon will direct a team of hairstylists, and Engie Hassan the head of EngieStyle will provide fashion styling.

While admission is by invitation only, the show will be streamed live on FIT’s website.

ABOUT SIEMPRE MUJER
Launched in 2005 by Meredith Corporation (NYSE: MDP, www.meredith.com), Siempre Mujer is the only magazine written for, by and about the modern U.S. Hispanic woman who is actualizing her goal of success. With fresh, authentic and inspiring content, Siempre Mujer has become one of the leading Spanish language women’s magazines and the Latina’s source for the things she cares about most; beauty, style, fitness, fashion, arts, culture, and career, helping her be the best woman she can be, a leader, a doer, and a role model. Siempre Mujer reaches 1.8 million readers every issue, and is published on a bi-monthly basis. SiempreMujer.com provides the latest in beauty and fashion trends, and original editorial content about relationships, current events, celebrity news and entertainment.

ABOUT THE FASHION INSTITUTE OF TECHNOLOGY
The Fashion Institute of Technology, a college of the State University of New York, has been a leader in career education in art, design, business, and technology for nearly 70 years. With a curriculum that provides a singular blend of hands-on, practical experience, classroom study, and a firm grounding in the liberal arts, FIT offers a wide range of outstanding programs that are affordable and relevant to today’s rapidly changing industries. The college offers more than 45 majors and grants AAS, BFA, BS, MA, MFA, and MPS degrees, preparing students for professional success and leadership in the global marketplace. Visit www.fitnyc.edu. 

Man’s Best Friend Helps to Sniff out Arson Crime

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Man’s Best Friend Helps to Sniff out Arson Crime


State Farm Arson Dog Program Recognized during Arson Awareness Week


BLOOMINGTON, Ill., April 30, 2015 /PRNewswire-HISPANIC PR WIRE/ — When Daisy is called to a fire scene, she knows that work comes first and socializing with fire fighters comes second. It can be tough for her, especially when everyone tells her she is so beautiful and talented but thankfully her partner keeps her focused on her job. She is a fire investigator’s dream and an arsonist’s worst nightmare. Daisy is an accelerant detection canine and along with her partner, John Peters, work for the Westchester County Police Department in New York. Both were trained through the State Farm Arson Dog Program to locate trace amounts of ignitable liquids such as gasoline or kerosene that may have been used to start a fire. That is why Daisy and many other accelerant detection canine teams are being recognized during National Arson Awareness Week, May 3-9, 2015.

Experience the interactive Multimedia News Release here http://www.multivu.com/players/English/72928516-state-farm-arson-dog-program/

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Photo – http://photos.prnewswire.com/prnh/20150429/212718

Each year the U.S. Fire Administration gathers and shares information to raise awareness about the crime of arson while providing individuals with strategies to combat this problem in their community. The U.S. Fire Administration reported that from 2010 – 2012, there were more than 26,400 intentionally set fires each year that burned homes and commercial buildings. These fires caused at least 275 deaths, 800 injuries and $795 million in property damage and loss.  The actual number of arson fires and amount of property damage is likely much higher as arson is an underreported crime.

In 2015, Arson Awareness Week will focus on Accelerant Detection Canines: Sniffing Out Arson and the many contributions that these remarkable teams make to fire departments, law enforcement agencies and their communities. “Arson is a heinous crime and especially difficult to prosecute,” said the late Deputy United States Fire Administrator Glenn A. Gaines. “We owe it to our investigators and to the public to help them with the most effective tools available to battle this dangerous and costly crime.”

As the nation’s largest homeowners’ insurer, State Farm is well aware of the severity and impact of arson on businesses and public safety. To help law enforcement and fire investigators find evidence of arson and serve as a deterrent for future arsonists, State Farm began funding the acquisition and training of accelerant detection canine teams in 1993. Since that time, the State Farm Arson Dog Program has placed more than 350 teams in communities across the United States and Canada. These teams investigate any fire their police or fire department sends them to, regardless of the property’s insurer.

Canines possess capabilities that humans cannot begin to duplicate. Your average dog’s nose is tens of thousands of times as sensitive to odors as a human because they possess up to 300 million olfactory receptors in their noses, compared to about six million in humans. Because canines have a superior ability to discriminate among scents, an accelerant detection canine can investigate a fire efficiently.  Of course a canine is not meant to replace human fire investigators. They are only a tool that provides invaluable assistance to investigators when it comes to locating potential evidence.

To learn more about the benefits of having an accelerant detection canine team in your community, view profiles of local teams, and download an Arson Awareness Week poster visit the U.S. Fire Administration website at www.usfa.fema.gov/aaw. Information about the State Farm Arson Dog Program and locations of certified teams can be found at www.arsondog.org.

About State Farm
State Farm and its affiliates are the largest providers of car insurance in the U.S. In addition to providing auto insurance quotes, their 18,000 agents and more than 65,000 employees serve over 82 million policies and accounts – nearly 80 million auto, home, life, health and commercial policies, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 41 on the 2014 Fortune 500 list of largest companies. For more information, please visit www.statefarm.com.

 

State Farm logo

 

State Farm Arson Dog Teams Recognized by USFA for Arson Awareness Week May 3-9

 

Fire investigator and K9 partner

 


NLCI celebrates El Dia de los Ninos launching a hub devoted to inform and provide resources to national young Latinos

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NLCI celebrates El Dia de los Ninos launching a hub devoted to inform and provide resources to national young Latinos

New NLCI.org website mobilizes fastest growing population


WASHINGTON, April 30, 2015 /PRNewswire-HISPANIC PR WIRE/ — Young Latinos voices matter!   The National Latino Children’s Institute, a non-partisan, non-profit, tax exempt national organization, and stewards of El Dia de los Ninos, is launching a new dynamic website that will bring together a diverse group of organizations and individuals to draw attention to the issues important to children and young Latinos. This site is part of NLCI’s effort to highlight issues impacting young Latinos and to celebrate all children on NLCI’s El Dia de los Ninos on April 30th.

The Latino population explosion has dramatically changed the United States and is moving forward at lightning speed impacting the social, political, economic and cultural fabric of our nation.  The median age for Hispanics was 27.2 in 2010, the lowest of all groups, compared with 42.1 for the overall U.S. population.   23.2% of Hispanics are younger than 18 years of age, compared with 23.7% of the total U.S. population.  The growth of the young Latino population is coming from U.S. born Latinos according to Pew Hispanic Research Center and not immigration.  It is predicted that in the next 30 years Latinos will exceed 100 million and represent 33% of the U.S. population.

With the growing young Latino population, NLCI is transforming and will become the network center of communication on issues important to children and young Latinos.  The multimedia, interactive and dynamic website will be launched on April 30, 2015, during their traditional celebration of El Dia de los Ninos. “The website fills a void and creates an opportunity for the Latino community to build a powerful network by  joining with other children’s advocates, legislators, teachers, non-profit organizations and government officials to address issues and share information about young Latinos,” stated Rita Jaramillo, NLCI Board Chair.

The NLCI website (http://nlci.org) will feature:

  • NLCI news, issues, initiatives and campaigns designed to reach Latino families.
  • Timely information on public policy issues important to Latino families and children. 
  • An opportunity to join NLCI and become a voice for Latino children.
  • An initiative to build a national Latino children’s network.
  • Newsletters, alerts, information and actions that impact and benefit Latino children.
  • Polls on issues, focus groups and surveys to help assess the needs of young Latinos and keep a community pulse on issues impacting children and young Latinos.
  • Informative blogs by topic experts, national Latino leaders, legislators, young Latinos and educators to help create a platform on issues regarding young Latinos.
  • Tweets using the Hashtag #youngLatinovoices.

The Pew Research Center states that Latinos over index in the use of social media, especially mobile devices.  According to the Pew Research Center’s Internet Project, 80% of U.S. Hispanic adults use social media, compared to 72% for the country overall, with 68% of U.S. Hispanic adults saying they used Facebook, Twitter or similar platforms, compared to 58% for the U.S. population.  The use of social media among young Latinos reflects on how our young population connects and shares information across our nation.  This will not change in the future and is expected to grow exponentially.

NLCI intends to draw the nation’s attention to the issues of young Latinos by interacting and sharing their challenges, thoughts and opinions about their future utilizing the NLCI website and social media.   “We want to capitalize on the high use of social media by Latinos and encourage young Latinos to advocate on their own behalf by using Blogs, Twitter, Facebook and other platforms to express their views,” said Jaramillo.

About the National Latino Children’s Institute

Founded in 1997 in Texas NLCI was formed in response to the projected growth within the Latino community and the dismal economic and socio economic indicators of the children.  For sixteen years, NLCI has worked to create a voice for Latino children and youth across the country. NLCI’s mission is to focus the nation’s attention on the contributions and challenges of young Latinos by advocating for their success and well-being through advocacy, partnerships and social media.

The organization carries out its mission by partnering with NLCI’s La Promesa Network, as well as local, regional and national organizations working to improve the lives of Latino children. NLCI’s history and expertise in reaching the Latino community incorporates the principles of their National Latino Children’s Agenda.

NLCI is supported through philanthropic funding, individual donors, government grants and partnerships.  The site will be an opportunity for funders to support NLCI, initiate relevant outreach campaigns, inform Latino families and youth and make donations to promote the future of young Latinos. For donations send to:  NLCI, 1112 East Buckeye Road, Phoenix, AZ 85034.


CENTURY 21 Real Estate Exclusive Real Estate Brand Sponsor Of NAHREP’s “53 Million & One” Nuevo Latino Tour

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CENTURY 21 Real Estate Exclusive Real Estate Brand Sponsor Of NAHREP’s “53 Million & One” Nuevo Latino Tour

Sponsorship Recognizes Latino Culture, Entrepreneurship and Homeownership are Inseparable


MADISON, N.J., April 29, 2015 /PRNewswire-HISPANIC PR WIRE/ — CENTURY 21® Real Estate, the iconic brand and franchisor with the largest global network in the residential real estate industry including approximately 6,900 independent offices worldwide, today announced that it is the exclusive real estate brand sponsor of the National Association of Hispanic Real Estate Professionals’ (NAHREP) “53 Million & One” Nuevo Latino Tour. The sponsorship reflects another significant action taken by the brand to champion multiculturalism within the real estate industry, foster Hispanic entrepreneurship, and bolster the company’s long-standing core belief that Latino culture and homeownership are inseparable.

Century 21 Real Estate LLC

“We are proud of our continuing partnership with NAHREP and enthusiastically join with them to bring to market opportunities that serve to advance sustainable Hispanic homeownership,” said Rick Davidson, president and chief executive officer, Century 21 Real Estate LLC. “Our work together is helping to make a difference for individuals and families in communities across the country.   It is efforts like sponsoring the Tour that showcase our company’s emphasis on being the brand of choice for Hispanic entrepreneurs looking to build wealth in real estate, either as affiliated agents or broker owners, or as home buyers, sellers and property investors.”

According to NAHREP, “53 Million & One” tells the story of Gerardo (Jerry) Ascencio’s journey from a small rural town in Mexico to become a successful real estate entrepreneur in the land of opportunity. Jerry’s story shines a spotlight on his driving desire to succeed, his ascendancy to becoming NAHREP President in 2012 and current chairman of its Foundation, and the challenges and experiences that define the more than 53 million Latinos who call America home and who aspire to have their own piece of the American Dream of Homeownership.

“As a company, we strive to reflect the markets we serve, to bridge language barriers and to provide our affiliates with the resources they need to understand the cultural differences of today’s home buying and selling consumers,” added Davidson, who also noted the brand’s unparalleled annual representation on NAHREP’s “Top 250 Latino Real Estate Agents,” their completely revamped Spanish language website at century21espanol.com, available Spanish-language listing presentations and national advertising materials, and the company’s recent advertising buy for the 2015 Latin Grammy awards this November. “We value and respect Jerry’s story and the personal sacrifices made by the 53 million other members of this multi-cultural family, and feel strongly that the importance of the Hispanic community to our nation, to our economy and to the real estate industry as a whole needs to be heard loud and clear by as many people as possible.”

“CENTURY 21 Real Estate is the leader when it comes to support and service to the Hispanic community and the Nuevo Latino Tour would not be possible without them” said Gary Acosta, co-founder and chief executive officer, NAHREP. “This theatrical presentation gives us a unique opportunity to introduce our mission of sustainable homeownership to a broad audience.”

The NAHREP “53 Million & One” Nuevo Latino Tour will take place in 25 cities. The first performance will be held in Houston on May 14, followed by Fort Worth (May 18), Austin (May 19), Dallas (May 20) and San Antonio (May 21). The Tour will also feature a “talk back” session moderated by Broadway and Hollywood veteran Rick Najera, during which audience members will have a Q&A session with Jerry Ascencio, representatives from CENTURY 21 Real Estate, NAHREP and local show sponsors, or any combination thereof. For detailed show information and locations, please go to http://nahrep.org/nuevolatinotour/.

NAHREP is a purpose-driven organization that is propelled by a passionate combination of entrepreneurial spirit, cultural heritage and the advocacy of its members. Its mission is to advance sustainable Hispanic homeownership.

About Century 21 Real Estate LLC
Century 21 Real Estate LLC (CENTURY21.com) is comprised of approximately 6,900 independently owned and operated franchised broker offices in 78 countries and territories worldwide with more than 101,000 independent sales professionals. The CENTURY 21 System provides brand marks, marketing, communications and innovative technology solutions that help enable its franchisees and their independent sales associates to attract and engage prospects, nurture customers, and deliver a positive real estate transaction experience.

CENTURY 21 Real Estate was ranked highest in overall customer satisfaction by the J.D. Power 2014 Home Buyer/Seller Satisfaction StudySM. Specifically, CENTURY 21 Real Estate swept the awards by receiving the highest ranking among national real estate companies across all four customer satisfaction segments in the study, including: First-Time Home-Buyer Satisfaction, Repeat Home-Buyer Satisfaction, First-Time Home-Seller Satisfaction and Repeat Home-Seller Satisfaction.

The CENTURY 21 brand, as identified by consumers from a list of real estate agencies in the Millward Brown 2014 Ad Tracking Study, is the most recognized brand name in real estate, and the industry leader in brand awareness – a position it has held since 1999.

The CENTURY 21 Real Estate national website — century21.com – was the number one “most visited” real estate franchise website, attracting more unique visitors than any other real estate franchise brand site, in the years 2013 and 2014, respectively, according to comScore, Inc., a global leader in digital measurement and analytics.

C21® System members are active members of the communities in which they live and work, having raised over $111 million in total contributions to Easter Seals since 1979.

To find answers to your real estate questions, please visit the website that best meets your needs: century21.com, century21Global.com, commercial.century21.com, century21.com/finehomes, and century21espanol.com.

Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

© 2015 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the
CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

Media Contact:
Century 21 Real Estate LLC
Peter Mosca
Ph: 973.407.5180
E-mail: [email protected]

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Volaris To Inaugurate Guadalajara-Dallas Service

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Volaris To Inaugurate Guadalajara-Dallas Service


— Servicing 21 international and 38 domestic destinations, Volaris now totals 59 destinations on their network.


MEXICO CITY, April 29, 2015 /PRNewswire-HISPANIC PR WIRE/ — Volaris (NYSE: VLRS and BMV: VOLAR), the ultra low cost Mexican airline with the most extensive route network servicing Mexico and the US, today consolidates their presence in the Texan marketplace with the introduction of new international service connecting Guadalajara, Jalisco with Dallas, Texas, effective April 29.

Volaris Logo

Logo – http://photos.prnewswire.com/prnh/20150325/194587LOGO

The announcement underscores the airline’s position as the Mexican carrier with the highest total of routes in Mexico and the US, now offering 138 routes to 59 destinations, of which 21 are international flights and 38 domestic. In addition, Volaris reports transporting over 49 million passengers since it was inaugurated. Of these, 7 million have been to US cities, and this number continues on the rise as a result of an average 230 daily operations.

The carrier’s Chief Commercial Officer, Holger Blankenstein, spoke of the importance of entering the Dallas market, “We are extremely excited to forge ahead with our expansion into the US via its most important cities, and that is the case of Dallas- Fort Worth, through its major cities such as Dallas and Fort Worth, region where now we give connectivity to all Mexicans who visit family and friends in Mexico with clean fares.”

“Furthermore, our Customers in Mexico’s Perla Tapatia, as Guadalajara is commonly referred to locally, also benefit greatly from the extensive connectivity to visit family and friends on both sides of the border, especially given that we operate the largest destination offering from this city – to 20 international and 18 domestic destinations, averaging 525 flights per week,” Blankenstein concluded.

“Dallas-Fort Worth International Airport welcomes Volaris as our newest airline partner,” said John Ackerman, Executive Vice President of Global Strategy and Development at Dallas- Fort Worth International Airport.

“Mexico is a vital trade partner with Texas with more than 190 billion dollars in exports and imports combined. Texas generates more trade with Mexico than any other U.S. state, and represents 40 percent of Dallas Fort Worth’s international traffic. The new service increases travel options for all customers to Mexico and will support more growth of the leisure travel market between Guadalajara and North Texas.”

For those interested in the new service, flight schedules, including dates and times of operation, are announced as follows:

Guadalajara, Jalisco – Dallas, Texas

(Effective April 29. Mondays, Wednesdays, and Saturdays)

  • Departing Guadalajara, Jalisco at 15:30 hrs., arriving Dallas, Texas at 18:00 hrs.
  • Departing Dallas, Texas at 19:20 hrs., arriving Guadalajara, Jalisco at 21:47 hrs.

Booking is now available at an introductory fare which starts at US$ 140, with Volaris’ innovative “Tu Decides” pay-per-service arrangement, whereby Customers select exclusively those services they need for their specific travel needs. Booking is available for customers on all Volaris sales channels including online (www.volaris.com), our Call Centers in Mexico (01-800-122-8000) and the US (1-866-988-3527), or through any of our authorized travel agencies.

About Volaris
Controladora Vuela Compania de Aviacion, S.A.B. de C.V. (NYSE: VLRS and BMV: VOLAR) is an ultra low cost airline providing point to point services and operating between Mexico and the US. The ultra low cost highly efficient business model offered by Volaris provides low base fares to develop its market, coupled with outstanding levels of quality services and a wide array of products. Since beginning their operations in March 2006, Volaris has increased its routes from an initial 5 to a current 186 and its fleet from 4 to 51 aircraft. Volaris currently operates over 230 daily flight segments on routes connecting 38 cities in Mexico and 21 cities in the United States with Mexico’s most modern airplane fleet. Volaris targets passengers visiting friends and family, price sensitive business travelers, and leisure travelers in Mexico and to select US destinations. Proudly Mexican, Volaris is regarded as one of the new leading companies in the country. Among other recognitions, Volaris has received the prestigious ESR Award for Social Corporate Responsibility for five consecutive years. For more information, please visit: www.volaris.com 


Hispanic Targeted Ad Spend Increased by 63% since 2010

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Hispanic Targeted Ad Spend Increased by 63% since 2010


Study Shows Steep Increase in Corporate Efforts to Target Hispanics


FAIRFAX, Va., April 29, 2015 /PRNewswire-HISPANIC PR WIRE/ — The top 500 U.S. marketers are allocating about 8.4 percent of their overall ad spend to Hispanic dedicated efforts, this is up from 5.5 percent in 2010, according to a new report from AHAA: the voice of Hispanic marketing. Over the past five years, the top 500 advertisers boosted their spending in Hispanic targeted media by 63 percent or $2.7 billion from $4.3 billion in 2010 to $7.1 billion. The top 500 advertisers boosted their average spending from $9 million in Hispanic targeted media in 2010 to $14 million now.

The growth is led by the Best-In-Class marketers who allocate more than 14.2 percent of their ad dollars to Hispanic dedicated efforts in Spanish/bilingual media. The number of these elite companies more than doubled from 29 to 68 companies spending a hefty $3.5 billion this year. This group accounts for 63 percent of the total Spanish/bilingual media spending increase.  These marketers each spend on average $52 million in Hispanic advertising nearly 4 times the average of the U.S. top 500 advertisers. 

The second tier of leading companies who assign 6.4-14.2 percent of their marketing budget to Hispanic dedicated efforts increased from 58 to 94 companies. This group accounts for 37 percent of the spending increase. Together the top two tiers of advertisers have almost doubled from 87-162 companies and they represent 100 percent of the growth of spending in Hispanic dedicated media.

Companies like Nissan, Toyota, Walmart, Target, Lowes, Verizon, AT&T, Ruby Tuesday and Wellpoint have strengthened their investment and share of overall ad spend to Hispanic dedicated media. “The lesson from the top U.S. marketers is clear — follow the leader,” said Carlos Santiago, AHAA Research Chair and President of Santiago Solutions Group. “With an eye on creating revenue and market share growth, leading marketers continue to strengthen Hispanic in-language efforts while also reaching Hispanics in English media with culturally nuanced messaging.”

Methodology – Data was collected from Nielsen Monitor Plus which tracked over 340K companies’ advertising expenditures in English and Spanish.  This data was analyzed by Santiago Solutions Group for AHAA.  SSG divided companies into 5 Tiers according to the percent allocation to Spanish/Bilingual media. Best-in-Class (more than 14.2%), Leaders (6.4%-14.2%), Followers (3.6%-6.3%), Laggards (1.0%-3.5%), On the Sidelines (Less than 1%).

SSG also segmented the Top 500 Overall Spending (English + Spanish) Companies for years 2010-2014, thus permitting the analysis of trends in the marketplace. Ad Spend Includes spending in Network TV, Spot TV, Cable TV, Radio, Magazines, Newspaper & FSI. It excludes B2B, Internet, Display, Outdoor & Cinema.

About AHAA: Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

 


Carlos Calderon, Jomari Goyso & Lourdes Stephen, Co-Hosts Of Univision Network’s “Sal y Pimienta” (Salt and Pepper) To Host The 2015 NAMIC Annual Awards Breakfast

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Carlos Calderon, Jomari Goyso & Lourdes Stephen, Co-Hosts Of Univision Network’s “Sal y Pimienta” (Salt and Pepper) To Host The 2015 NAMIC Annual Awards Breakfast


Luncheon Honoring The Communications Industry’s Next Generation Leaders Set For May 7 In Chicago As Part Of INTX: The Internet and Television Expo


NEW YORK, April 29, 2015 /PRNewswire-HISPANIC PR WIRE/ — Carlos Calderon, Jomari Goyso and Lourdes Stephen, co-hosts of Univision Network’s “Sal y Pimienta” (Salt and Pepper), the show that adds salt and pepper to the hottest show business headlines, will host the 2015 NAMIC Annual Awards Breakfast.  Presented by the National Association for Multi-ethnicity in Communications (NAMIC), the event is scheduled for Thursday, May 7, 2015, from 8:00 a.m. to 9:30 a.m. CDT at McCormick Place Convention Center in Chicago, Illinois. Held as part of INTX: The Internet & Television Expo (formerly the Cable Show), the NAMIC Annual Awards Breakfast features the presentation of the Next Generation Leaders Awards, honoring emerging executives for their professional acumen and achievements in fostering diversity and inclusion.

Photo – http://photos.prnewswire.com/prnh/20150429/212557
Logo – http://photos.prnewswire.com/prnh/20060705/NYW092LOGO

“Univision is among our industry’s most distinguished diversity champions and we are delighted to have the network’s on-air personalities host this year’s awards breakfast,” said Eglon E. Simons, NAMIC’s president and CEO. “As we continue the tradition of recognizing the next generation of business leaders, the support of our industry partners is invaluable. Our sincere thanks are extended to Univision and to all of the sponsoring companies that make this initiative possible.”

The co-hosting trio, Calderon, Goyso and Stephen, host Univision’s “Sal y Pimienta,” a top-rated gossip and entertainment show airing Sundays at 10:00 p.m. ET/PT. Calderon, an Emmy-nominated entertainment correspondent was previously  the co-host of Univision’s entertainment news show, “El Gordo y la Flaca” (The Scoop and the Skinny). Goyso is a judge on Univision’s popular reality competition “Nuestra Belleza Latina” (Our Latin Beauty).  In addition to presenting “Sal y Pimienta,” Stephen has co-hosted numerous network specials such as Univision’s live coverage of the Latin GRAMMYs® Red Carpet special from Las Vegas, New Year’s Eve specials and “Los 50 Mas Bellos de People en Espanol 2011” (People en Espanol’s 50 Most Beautiful People 2011), covering the magazine’s famous list in which she was also included.

“Univision is a mission-driven company. Every year we are excited to support NAMIC’s efforts and its annual breakfast. It is a great opportunity to celebrate the outstanding diverse leadership in our industry,” said Tonia O’Connor, president, Content Distribution and Corporate Business Development, Univision Communications, Inc.

Winners of the 2015 Next Generation Leaders Awards include Eddie Hill, senior vice president, Consumer Marketing & Brand Strategy, BET Networks; Quincy Johnson, vice president, Digital Advertising Systems, Media Software and Services, Turner Broadcasting System, Inc.; Jessica Rodriguez, executive vice president and chief marketing officer, Univision Communications Inc.; and Chandni Thakrar-Ochoa, vice president, Technology Integration, Suddenlink Communications. In addition to the four winners, NAMIC will recognize a group of 10 Luminaries.

Event Sponsors of the 2015 NAMIC Annual Awards Breakfast confirmed to date include the National Cable & Telecommunications Association, Univision Communications Inc., Cisco, Condista, Crown Media, FOX Audience Strategy, El Rey Network, NBCUniversal, NCC Media, OWN: Oprah Winfrey Network, REVOLT, Scripps Networks Interactive and Viacom.

For more information regarding the NAMIC Annual Awards Breakfast or for sponsorship inquiries and ticket/table purchases, contact Sandra Girado, senior director of Meetings and Events, NAMIC at 212-594-5985 or via e-mail at [email protected].

ABOUT NAMIC
NAMIC (National Association for Multi-ethnicity in Communications) is the premier organization focusing on multi-ethnic diversity in the communications industry. Founded in 1980 as a non-profit trade association, today NAMIC comprises over 2,300 professionals belonging to a network of 16 chapters nationwide. Through initiatives that focus on education, advocacy and empowerment, NAMIC champions equity and inclusion in the workforce, with special attention given to ensuring that the leadership cadres of our nation’s communications industry giants reflect the multi-ethnic richness of the populations they serve. For more information, please visit www.namic.com and stay connected to NAMIC on Facebook, LinkedIn, and Twitter.

MEDIA CONTACT
Charmaine Chapman 
BTB Communications
310-882-5498 (office)
310-256-7470 (cell)
[email protected]


American Apparel Has Designs to Improve the Lives of Immigrants

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American Apparel limited edition Immigration Integration(TM) t-shirt





American Apparel Has Designs to Improve the Lives of Immigrants

New Immigration Integration™
T-shirt to Support the New Americans Opportunity Fund


LOS ANGELES, April 29, 2015 /PRNewswire-HISPANIC PR WIRE/ — Flanked by community leaders and activists, American Apparel today announced its latest effort to support Los Angeles’ immigrant community. The largest clothing manufacturer in North America has unveiled its limited edition Immigration Integration™ t-shirt with 20 percent of proceeds from sales to support the New Americans Opportunity Fund, established by the California Community Foundation (CCF). The Fund supports nonprofit organizations that serve immigrants eligible for the Deferred Action for Childhood Arrivals (DACA) and Deferred Action for Parents of Americans and Lawful Permanent Residents (DAPA) programs in L.A. County. Under the auspices of President Obama’s administrative relief, these initiatives help keep families together and obtain temporary legal status and freedom from the constant fear of deportation.

Photo – http://photos.prnewswire.com/prnh/20150429/212662

On November 20, 2014, President Obama announced administrative relief that could provide more than five million immigrants with protection from deportation and the ability to work legally in the U.S. This seminal moment could help usher in greater family security, higher wages, expanded career options and increased ability to take part in the formal economy for more than half a million lives in Los Angeles County, the most populous immigrant community in the United States.

“For years, American Apparel has advocated for and worked passionately in support of immigration reform,” said Paula Schneider, CEO of American Apparel. “Justice and inclusion for our immigrant communities is a core principle for us and for our valued employees. We look forward to continuing our tradition of commitment to immigration reform by launching this partnership with the California Community Foundation to help New Americans integrate into the fiber of the Los Angeles community.”

Beginning April 28, the new Immigration Integration™ t-shirt will be available in five Southern California American Apparel stores – Westwood, Melrose, Echo Park, Little Tokyo, and the Factory Store – and online in all Southern California stores by May 15. American Apparel will donate 20 percent of the sales price of every Immigration Integration™ t-shirt sold in its Southern California retail stores through December 31, 2015.

“Nonprofit organizations on the front lines of serving L.A. County’s immigrant community, by helping them fully integrate into the fabric of society, need the support of all Angelenos at this historic moment in the immigration movement,” said Efrain Escobedo, vice president civic engagement & public policy of the California Community Foundation. “We’re pleased that American Apparel is showing leadership at this critical time for Los Angeles, and frankly, for the nation.”

Launched with a $1 million investment from California Community Foundation (CCF), the New Americans Opportunity Fund supports efforts by trusted Los Angeles nonprofit organizations to ensure participation in the administrative relief application process.

About American Apparel

American Apparel, Inc. (the “Company,” “we,” “us,” and “our”) is a vertically-integrated manufacturer, distributor, and retailer of branded fashion basic apparel based in downtown Los Angeles, California. As of December 31, 2014, the Company had approximately 9,000 employees and operated 242 retail stores in 20 countries including the United States and Canada. The Company also operates a global e-commerce site that serves over 50 countries worldwide at http://www.americanapparel.net In addition; the Company operates a leading wholesale business that supplies high quality T-shirts and other casual wear to distributors and screen printers.

Contact:
Liz Cohen
Weber Shandwick
212-445-8044
[email protected]

NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/multimedia/


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