Leading With Hispanic Insights, Customized Content And Millennials Were The Pervasive Themes Of The 2015 AHAA Annual Conference
Leading With Hispanic Insights, Customized Content And Millennials Were The Pervasive Themes Of The 2015 AHAA Annual Conference
FAIRFAX, Virginia, May 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — AHAA: The Voice of Hispanic Marketing continued to raise the bar on the quality of content at its 2015 Annual Conference: Redefining Relevance, bringing together a list of who’s who marketing elite who understand the enormous impact the multicultural market has on American business. C-suite leaders from leading companies, including iHeartMedia, Kraft, Pantelion Films, and Target, all agreed that to move the corporate needle, marketers must lead with Hispanic insights and engage their audiences with authentic experiences and customized content. While the Hispanic Millennial is an important segment to target, all presentations spoke to the importance of getting to know the Hispanic consumer at the granular level.
Not only was #thinkahaa trending in Miami for the duration of the conference, but AHAA brought a little SXSW buzz by streaming a session devoted to new app innovation with Ryan Cooley, co-founder of Meerkat. Toyota was crowned 2015 AHAA Marketer of the Year and the Top Five Idea Awards went to We Believers, Conill and Lápiz with top honors to Grupo Gallegos at this year’s U.S.H. Idea Awards. In addition, AHAA released its most recent Hispanic Investment Report, which found that the Hispanic targeted advertising spend increased by 63 percent since 2010. The clear winner of the conference, however, was its compelling content focusing on technology, content, and the Millennial with Hispanic insights at its core.
Jason Silva, Emmy®-nominated host of National Geographic Channel’s hit TV series Brain Games, blew the minds of attendees as he encouraged all to think exponentially, to embrace the adjacent possible through technology, and to serve as chief engineers of evolution. “It’s time to dissolve our mental boundaries – to forget about ‘been there, done that,'” he said. “Media can be theogenic, providing game-changing optimistic ideas of the future. We can use marketing tools to tell stories that celebrate and uplift human imagination!” And, bilingual and bicultural marketers have an edge because they possess fluid, accelerated creativity from inhabiting two reality tunnels and moving between worlds. He also encouraged marketers to market the experience, not the product, and tell awe-inspiring stories that stretch our brains and stick out from the bandwidth anxiety.
During her keynote speech, Deanie Elsner, former Kraft CMO said Latinas are 80 percent of U.S. growth; therefore, multicultural must be the bull’s-eye for all targeting. Rick Gomez, CMO of Target, agreed, saying, “Hispanics are driving growth, so why not lead with Hispanic insights? This is about modern marketing. Our guest is evolving and we will continue to reflect that.”
Why aren’t all brands utilizing that strategy? According to Elsner, most marketers have been playing the short course. People who are making investment decisions today are not going to be impacted when the lack of long-term investment plays out. Sadly, compounding the problem are a lack of sophisticated analytics needed to both accurately measure Hispanic ROI and make the case for increased investment.
On-demand content, coupled with the exponential growth in mobile, is the new norm for personal information sharing – these are all new inputs which require new marketing capabilities. MediaVest CEO Brian Terkelsen stated that to stay relevant, agencies have to continuously evolve to keep up with these new changes. Marketers need to invest in more technology to be able to connect the dots on where the consumer is interacting, which is where programmatic marketing comes in. A panel on programmatic, including Danielle Gonzales, EVP, managing director, Starcom, Carl Kalapesi, VP of Industry Initiatives and lead of IAB Programmatic Initiatives, Rafael Monteiro, CEO of Hispanic On Demand, and Aaron Radin, SVP of Partnerships & Portfolio Products, NBCUniversal, elaborated on the advances in this field.
Aside from knowing where the consumer spends time,Heidi Browning, SVP, Strategic Solutions, Pandora stressed the importance of the personalized experience to make a moment for your audience that they’ll never forget. Not only does Target also see its guest as a content co-creator and co-collaborator, but a panel featuring the dream team who launched Red Bull Media House,Ravi Rajcoomar, CMO of Six-Speed; Jonathan Stern, VP/head of business development for Fusion TV; Jennifer Lukas-Bourgeois, principal, Ti22 Marketing; and Joe Jarvis, creative copywriter, reiterated that content marketing starts with empathy. The goal is not to market a product to a consumer but to build a community of enthusiasts, rewarding them for their time and loyalty.
AHAA would like to thank its generous sponsors for helping to bring together top talent and top content:Azteca, BodenPR, Bright Box, Clear Channel Outdoor, Google, GSTV, HispanicAd, Hispanic On Demand, iHeartMedia, IP Advertising & Promotions, .LAT, Mintel, Mocospace, Nat Geo Mundo, Nielsen, Portada, PRNewswire, PRODU, Reality Mine, Sizmek, Social Mosaic, Terra, The Futures Company, Univision, Windfall, andYuMe.
AHAA looks forward to commemorating its 20th anniversary next year, as it will return to the Eden Roc Miami Hotel for its 2016 Annual Conference April 18-20, 2016.
For more information, please visit http://ahaa.org. Follow AHAA on Twitter using its @ahaa handle and join in the conference chatter on Facebook, LinkedIn and Twitter using the hashtag #thinkahaa.
About AHAA:
Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.
Ismael Cala on the list of the “50 most beautiful people” in “People en Espanol”
Ismael Cala on the list of the “50 most beautiful people” in “People en Espanol”
MIAMI, May 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — Ismael Cala, host on CNN en Espanol, inspirational author and lecturer, has been placed on the list of the “50 most beautiful people” of “People en Espanol” magazine. Cala attended the party held at New York’s IAC Building.
Ismael is experiencing a magnificent 2015, with events such as his international speaking tour “EsCALA a otro nivel [‘Ascend to another level’],” traveling to a number of countries in North and South America. He is also enjoying the success of his second book, “Un buen hijo de P [‘A real S.O.B.’]” featured at a number of literary fairs.
The designation by “People en Espanol” also coincides with the inauguration of the Ismael Cala Foundation, which seeks to foster leadership and a vocational outlook for children and youth in Latin America, as well as Latinos in the United States.
In September, Cala will publish his third book, entitled “El secreto del bambu” [‘The secret of bamboo’],” and in November in Punta Cana, for the third time, he will hold the Inspirational Gathering “Your Body and Soul”.
Other projects under way include the “Perfect Health Meditation Challenge,” together with teacher Deepak Chopra, which began this week (www.IsmaelCala.com/meditacion), and the Second Literary Contest of Indie Authors in Spanish, held by Amazon, to enable independent authors to publish their unpublished works (http://ismaelcala.com/ismael-cala-amazon.html).
ABOUT ISMAEL CALA
Ismael Cala, host of the CALA show on CNN en Espanol, has more than 25 years of media experience in Cuba, Canada, the U.S. and Mexico, notably at Televisa, Univision, TLN and AmericaTeve.
His books, “El poder de escuchar [‘The power of listening’],” (2013) and “Un buen hijo de P [A real S.O.B.]” (2014) have become best sellers in Latin America and the U.S. Ismael directs the digital magazine “Cala 3.0,” and publishes a weekly column in more than 25 newspapers and magazines.
He has received a number of awards, among them Iberoamerican Personality (Organization of Iberoamerican Journalists, 2014), the John Maxwell Leadership Award in media, and the Golden Palm Award of the National Circle of Journalists of Mexico.
The program CALA is broadcast on CNN en Espanol at 9:00pm (U.S., EST). Follow him on Twitter: @cala and @ calabienestar. And on facebook.com/IsmaelCala
Fans, Travel To And From The Show Like Rockstars! Live Nation And Uber Kick Off Marketing Partnership With Venue And Festival Focused Ride Program
Fans, Travel To And From The Show Like Rockstars! Live Nation And Uber Kick Off Marketing Partnership With Venue And Festival Focused Ride Program
– Uber Begins Servicing Live Nation Amphitheaters, Clubs, Theaters and Festivals Memorial Day Weekend with Sasquatch! Music Festival and Electric Daisy Carnival New York! –
LOS ANGELES, May 14, 2015 /PRNewswire-HISPANIC PR WIRE/ — Live Nation and Uber today announced a marketing partnership which will provide concert and festival goers an easy way to get to and from certain Live Nation events when riding with Uber.
Photo – http://photos.prnewswire.com/prnh/20150513/215988LOGO
Uber services will be offered for 20 festivals throughout the year, 62 select Live Nation amphitheaters, clubs and theaters across the U.S. Festivals including the Electric Daisy Carnival, Faster Horses, Music Midtown, HARD Summer Music Festival, and more will be a part of this great program. [Full list is below].
“Fans want the journey to and from a concert to be as smooth as possible,” said Russell Wallach, President of Live Nation Media & Sponsorships. “Uber offers a convenient alternative to driving for riders to any event, and we are thrilled about the experience this brings for all of our fans.”
This unique marketing partnership lets fans focus more on the music experience by having easy transportation methods and designated drop-off and pick-up locations, where available, and reduces the frustration associated with traffic and other driving concerns — just fun, friends and music.
Building off of the existing integration of Uber’s API on Live Nation’s mobile application, announced earlier this year, this marketing partnership also simplifies the process of getting a ride to a venue with the inclusion of the automatic address feature, allowing concertgoers a quick, simple way to request an Uber when they want to head to a show with the destination already pre-loaded into the Uber app.
“We’re excited to create this marketing partnership with Live Nation to provide a hassle-free experience for concertgoers,” said Amy Friedlander Hoffman, Head of Business Development, West Coast for Uber. “Fans just want to enjoy the show, and the new Uber ride program means they can get in and out with a touch of a button.”
As part of this exciting opportunity, new users to Uber will get one free ride up to $20 off when getting to or from certain Live Nation events by entering the code LIVENATION. Each participating venue and festival will supply a unique promotional code that can be applied by new users and redeemed for a free ride. Certain restrictions apply. *
The first events of the marketing partnership start with the Sasquatch! music festival on May 22-25 and Electric Daisy Carnival New York on May 23-24.
More information can be found on the Uber blog at http://blog.uber.com/livenation.
*Each Uber promotional code is valid for new users on a one-time basis for up to $20 off a first ride in the U.S. only, expires Dec. 31, 2016.
About UBER
Uber is a technology platform that is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. From our founding in 2009 to our launches in over 300 cities today, Uber’s rapidly expanding global presence continues to bring people and their cities closer.
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.
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FESTIVALS |
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|
Event |
Dates |
City |
State |
Venue |
|
EDC (Electric Daisy Carnival) New York |
May 23-24 |
New York |
NY |
MetLife Stadium |
|
Sasquatch! |
May 22-25 |
Quincy |
WA |
The Gorge Amphitheatre |
|
EDC Las Vegas |
June 19-21 |
Las Vegas |
NV |
Las Vegas Motor Speedway |
|
Windy City LakeShake |
June 19-21 |
Chicago |
IL |
FirstMerit Bank Pavilion |
|
Farmborough |
June 26-28 |
New York |
NY |
Randall’s Island |
|
Faster Horses |
July 17-19 |
Brooklyn |
MI |
Michigan International Speedway |
|
Jamboree in the Hills |
July 16-19 |
Belmont |
OH |
National Road |
|
Watershed |
July 31-August 2 |
Quincy |
WA |
The Gorge Amphitheatre |
|
HARD Summer Music Festival |
August 1-2 |
Los Angeles |
CA |
TBA |
|
Delaware Junction |
August 14-16 |
Harrington |
DE |
Delaware State Fairgrounds |
|
Nocturnal Wonderland |
September 5-6 |
Los Angeles |
CA |
San Manuel Amphitheater |
|
Music Midtown |
September 19-20 |
Atlanta |
GA |
Piedmont Park |
|
Beyond Wonderland |
September 19-20 |
Mountain View |
CA |
Shoreline Amphitheater & Grounds at Mountain View |
|
Route 91 Harvest |
October 2-4 |
Las Vegas |
NV |
Las Vegas Strip |
|
Escape: All Hallows’ Eve |
October 30-31 |
Los Angeles |
CA |
TBA |
|
Voodoo Music & Arts Experience |
October 30-November 1 |
New Orleans |
LA |
Festival Grounds within NOLA’s City Park |
|
HARD Day of the Dead |
October 31-November 1 |
Los Angeles |
CA |
TBA |
|
EDC Orlando |
November 6-8 |
Orlando |
FL |
Tinker Field |
|
White Wonderland |
December 31 (NYE) |
Anaheim |
CA |
Anaheim Convention Center |
|
VENUES |
||||
|
Venue Name |
Market |
State |
Venue Type |
|
|
Aaron’s Amphitheatre at Lakewood |
Atlanta |
GA |
Amphitheater |
|
|
Alpine Valley Music Theatre |
Milwaukee |
WI |
Amphitheater |
|
|
Blossom Music Center |
Cleveland |
OH |
Amphitheater |
|
|
Blue Hills Bank Pavilion |
Boston |
MA |
Amphitheater |
|
|
Concord Pavilion |
San Francisco |
CA |
Amphitheater |
|
|
Coral Sky Amphitheatre |
West Palm Beach |
FL |
Amphitheater |
|
|
Festival Pier at Penn’s Landing |
Philadelphia |
PA |
Amphitheater |
|
|
First Midwest Bank Amphitheatre |
Chicago |
IL |
Amphitheater |
|
|
First Niagara Pavilion |
Pittsburgh |
PA |
Amphitheater |
|
|
FirstMerit Bank Pavilion |
Chicago |
IL |
Amphitheater |
|
|
Gexa Energy Pavilion |
Dallas |
TX |
Amphitheater |
|
|
Isleta Amphitheater |
Albuquerque |
NM |
Amphitheater |
|
|
Jacob’s Pavilion at Nautica |
Cleveland |
OH |
Amphitheater |
|
|
Jiffy Lube Live |
Washington |
DC |
Amphitheater |
|
|
Klipsch Music Center |
Indianapolis |
IN |
Amphitheater |
|
|
MIDFLORIDA Credit Union Amphitheatre at the Florida State Fair Grounds |
Tampa |
FL |
Amphitheater |
|
|
Nikon at Jones Beach Theater |
New York |
NY |
Amphitheater |
|
|
PNC Bank Arts Center |
New York |
NY |
Amphitheater |
|
|
PNC Music Pavilion |
Charlotte |
NC |
Amphitheater |
|
|
Shoreline Amphitheatre |
San Francisco |
CA |
Amphitheater |
|
|
Sleep Train Amphitheatre |
San Diego |
CA |
Amphitheater |
|
|
Toyota Amphitheatre |
Sacramento |
CA |
Amphitheater |
|
|
Susquehanna Bank Center |
Philadelphia |
PA |
Amphitheater |
|
|
Uptown Amphitheatre at the NC Music Factory |
Charlotte |
NC |
Amphitheater |
|
|
Irvine Meadows Amphitheatre |
Los Angeles |
CA |
Amphitheater |
|
|
Walnut Creek Amphitheatre |
Raleigh |
NC |
Amphitheater |
|
|
Xfinity Center |
Boston |
MA |
Amphitheater |
|
|
The XFINITY Theatre |
Hartford |
CT |
Amphitheater |
|
|
House of Blues-Boston |
Boston |
MA |
Club – HOB Restaurant |
|
|
House of Blues-Chicago |
Chicago |
IL |
Club – HOB Restaurant |
|
|
House of Blues- Cleveland |
Cleveland |
OH |
Club – HOB Restaurant |
|
|
House of Blues- Dallas |
Dallas |
TX |
Club – HOB Restaurant |
|
|
House of Blues- Houston |
Houston |
TX |
Club – HOB Restaurant |
|
|
House of Blues- Myrtle Beach |
Myrtle Beach |
SC |
Club – HOB Restaurant |
|
|
House of Blues- New Orleans |
New Orleans |
LA |
Club – HOB Restaurant |
|
|
House of Blues- San Diego |
San Diego |
CA |
Club – HOB Restaurant |
|
|
Bogart’s Showcase Club |
Cincinnati |
OH |
Club – Music |
|
|
Fillmore Auditorium |
Denver |
CO |
Club – Music |
|
|
The Fillmore Charlotte |
Charlotte |
NC |
Club – Music |
|
|
The Fillmore Silver Spring |
Washington |
DC |
Club – Music |
|
|
The Fillmore (coming in late Q3, 2015) |
Philadelphia |
PA |
Club – Music |
|
|
Gramercy Theatre |
New York |
NY |
Club – Music |
|
|
Irving Plaza powered by Klipsch |
New York |
NY |
Club – Music |
|
|
Shelter (part of St. Andrew’s Hall) |
Detroit |
MI |
Club – Music |
|
|
St. Andrew’s Hall |
Detroit |
MI |
Club – Music |
|
|
The Fillmore |
San Francisco |
CA |
Club – Music |
|
|
The Mercury Ballroom |
Louisville |
KY |
Club – Music |
|
|
The Ritz (coming in late Q2, 2015) |
Raleigh |
NC |
Club – Music |
|
|
Theatre of the Living Arts |
Philadelphia |
PA |
Club – Music |
|
|
Bayou Music Center |
Houston |
TX |
Theatre – Fixed Seating |
|
|
The Fillmore at Jackie Gleason Theatre |
Miami |
FL |
Theatre – Fixed Seating |
|
|
Hollywood Palladium |
Los Angeles |
CA |
Theatre – Fixed Seating |
|
|
The Louisville Palace Theatre |
Louisville |
KY |
Theatre – Fixed Seating |
|
|
Nob Hill Masonic Center |
San Francisco |
CA |
Theatre – Fixed Seating |
|
|
NYCB Theatre at Westbury |
New York |
NY |
Theatre – Fixed Seating |
|
|
Old National Centre |
Indianapolis |
IN |
Theatre – Fixed Seating |
|
|
The Fillmore Detroit |
Detroit |
MI |
Theatre – Fixed Seating |
|
|
The Tabernacle |
Atlanta |
GA |
Theatre – Fixed Seating |
|
|
The Tower Theater |
Philadelphia |
PA |
Theatre – Fixed Seating |
|
|
Toyota Presents the Oakdale Theatre |
Hartford |
CT |
Theatre – Fixed Seating |
|
|
Warner Theatre |
Washington |
DC |
Theatre – Fixed Seating |
|
|
The Wiltern |
Los Angeles |
CA |
Theatre – Fixed Seating |
|
Delta Air Lines To Receive Business Leadership Award At Cielo Gala
NEW YORK, May 14, 2015 /PRNewswire-HISPANIC PR WIRE/ — Delta Air Lines will receive the prestigious Business Leadership Award from the Latino Commission on AIDS at its annual Cielo gala, in recognition of the airline’s steadfast and ongoing support of HIV/AIDS fundraising initiatives which contribute to research, prevention and services for people living with AIDS. The award will be accepted by Chuck Imhof, Delta´s Staff Vice President, Sales – New York, at the gala, the largest annual national fundraiser for the Latino community in its fight against AIDS. The event will be held on Friday, May 15, 2015, at Cipriani Wall Street in New York.
“Delta Air Lines and our employees have a civic obligation to give back to the communities we serve, and it is an honor to receive this award for our participation in support those living with HIV and AIDS,” said Imhof. “As part of Delta’s Force for Global Good to improve global health and wellness, our airline participates in a variety of efforts to further AIDS research, HIV prevention, and treatment education.”
As New York’s largest and fastest-growing airline, Delta is firmly committed to the New York community as demonstrated by our partnerships with civic and non-profit organizations to make a difference in the communities we serve.
The event’s godmother, Ms. Universe, Paulina Vega will be presenting the award to Delta.
“Celebrating our 25th anniversary is a milestone of which we are very proud,” said Commission President Guillermo Chacon. “Presenting the Business Leadership Award to Delta Air Lines demonstrates our appreciation for the support that our organization receives from the business sector. Delta Air Lines is fully committed to and passionate about providing support to HIV/AIDS initiatives in the Latino community and communicating the importance of education, awareness and insights around this issue.”
Cielo continues its theme “Designing a World Without AIDS,” which this year features entertainment provided by Project Runway All Stars winner, Mondo Guerra, who will present a special fashion show created for the occasion; Grammy award winner Oscar Hernandez and his Spanish Harlem Orchestra; and the popular Baila Society dance troupe.
The funds raised from Cielo Gala allow the Latino Commission to continue to provide critical and vital services to thousands through its innovative programs and initiatives and to millions more through its social marketing education, awareness, outreach, and bilingual treatment education campaigns. For more information about Cielo 2015 and the Latino Commission on AIDS, visit www.cielolatino.org or go to bit.ly/CieloGala2015 to make an immediate donation.
Contact: Diane Librizzi,
[email protected]
212-807-1337 x20
NOTE TO EDITORS:A high-resolution image is available at: http://hispanicprwire.com/multimedia/
Johnson & Johnson Expands IP Policy to Create Broad Access in 128 Countries for Development of New and Optimized HIV Medicine Formulations for Children Living with HIV
Johnson & Johnson Expands IP Policy to Create Broad Access in 128 Countries for Development of New and Optimized HIV Medicine Formulations for Children Living with HIV
PANAMA CITY, May 14, 2015 /PRNewswire-HISPANIC PR WIRE/ — Johnson & Johnson today announced that its Janssen Pharmaceutical Companies have furthered their commitment to improve the health of children living with HIV through an expanded policy aimed at enhancing access to its HIV medicine darunavir. This policy enables the development of and access to new pediatric products of darunavir in 128 low- and middle-income countries[i], home to 99.8% of children and adolescents living with HIV worldwide[ii] today.
As part of efforts to help meet the needs of children and adolescents living with HIV, Janssen is working to create one of the broadest geographic territories for an access effort for pediatric HIV medicines to date. To that end, Janssen will expand the geographic scope of its 2012 policy not to enforce the patents it owns and controls on the antiretroviral (ARV) drug darunavir, for pediatric products used in low- and middle-income countries. This doubles the original territory of sub-Saharan Africa and Least Developed Countries[iii] announced in 2012. The 2012 policy outlines that Janssen will not enforce its darunavir patent rights, provided the generic versions of darunavir are quality, medically acceptable, and only used in the indicated countries. Today’s expanded policy is applicable only for pediatric darunavir products used in the defined territory. Manufacturers are still responsible for obtaining permissions from other darunavir patent holders and health authorities where appropriate.
These renewed efforts are an outcome of engagement between Janssen and the Medicines Patent Pool (MPP), directly supporting the recently-launched Pediatric HIV Treatment Initiative (PHTI). PHTI is a partnership between the MPP, UNITAID, the Drugs for Neglected Diseases initiative (DNDi) and the Clinton Health Access Initiative (CHAI) dedicated to speeding the development of high-priority pediatric co-formulations of HIV medicines and addressing other potential barriers to treatment access for children living with HIV.
Janssen will collaborate with PHTI partners to develop critical new formulations of pediatric HIV medicines to help safeguard the lives of children and adolescents living with HIV. Janssen and PHTI organizations will explore the possible development of a fixed-dose combination (FDC) of darunavir with the boosting agent ritonavir for children living with HIV. Darunavir administered with ritonavir and in combination with other antiretroviral medicines is currently indicated for highly treatment-experienced adult and pediatric HIV patients (third-line) in resource-limited settings and has been recommended by the World Health Organization[iv]. A novel FDC that is safe, effective and child-friendly would be an important step in realizing the global health imperative to close the pediatric HIV treatment gap.
“Our vision is that children living with HIV can receive the treatments they need to stay strong and grow to become productive young adults,” said Paul Stoffels, M.D., Chief Scientific Officer, Johnson & Johnson and Worldwide Chairman, Janssen. “We are committed to ensuring that no child is without access to appropriate, child-friendly HIV treatment options and, most importantly, the hope of a healthy future.”
“Finding innovative solutions for the challenges of pediatric HIV treatment requires us all to think differently and act collaboratively,” said Tomas Matthews, Access Director, Janssen Global Public Health. “We are working to address obstacles in efforts to help protect the health of vulnerable children living with HIV in high-burden countries in Latin America and the Caribbean, and elsewhere around the world.”
Janssen and Johnson & Johnson have a longstanding commitment to helping children living with HIV and enhancing access to its medicines for thosein need. For more than a decade, Johnson & Johnson has supported efforts to reduce the number of new HIV infections among children, and in 2011, the company pledged an additional $15 million to support the Global Plan to eliminate pediatric HIV. In December 2013, Janssen launched the New Horizons Advancing HIV Care initiative, a collaborative effort to strengthen country-level capacity, knowledge, and action around the needs of HIV treatment-experienced children. A key feature of this initiative is a treatment donation program for PREZISTA® (darunavir) and INTELENCE® (etravirine) for HIV treatment-experienced children and adolescents.
Johnson & Johnson and Janssen are committed to advancing global health. Its family of companies has launched and continues to support a variety of comprehensive efforts toward strengthening the health of communities, improving maternal and child health, and preventing the spread of infectious and preventable diseases worldwide. For more information on Johnson & Johnson global health programs, visit www.jnj.com.
About Janssen, the Pharmaceutical Companies of Johnson & Johnson
At Janssen, we are dedicated to addressing and solving the most important unmet medical needs of our time, including in oncology (e.g., multiple myeloma and prostate cancer), immunology (e.g., rheumatoid arthritis, IBD and psoriasis), neuroscience (e.g., schizophrenia, dementia and pain), infectious disease (e.g., HIV/AIDS, Hepatitis C and tuberculosis), and cardiovascular and metabolic diseases (e.g., diabetes).
Driven by our commitment to patients, we develop sustainable, integrated healthcare solutions by working side-by-side with healthcare stakeholders, based on partnerships of trust and transparency. To learn more, visit www.janssen.com.
About Johnson & Johnson
Caring for the world, one person at a time…inspires and unites the people of Johnson & Johnson. We embrace research and science ‒ bringing innovative ideas, products and services to advance the health and well-being of people. Our approximately 126,500 employees at more than 265 Johnson & Johnson operating companies work with partners in health care to touch the lives of over a billion people every day, throughout the world.
References
[i] In addition to all Least Developed Countries (LDCs) as defined by the United Nations and the countries of sub-Saharan Africa (SSA), countries included in this policy expansion are Algeria, American Samoa, Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, Belize, Bolivia, British Virgin Islands, Colombia, Costa Rica, Cuba, Democratic People’s Republic of Korea, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Fiji, Grenada, Guatemala, Guyana, Honduras, India, Indonesia, Iran, Iraq, Jamaica, Jordan, Lebanon, Libya, Malaysia, Marshall Islands, Micronesia, Moldova, Mongolia, Montserrat, Morocco, Nauru, Nicaragua, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Sri Lanka, Suriname, Syrian Arab Republic, Thailand, Tonga, Trinidad and Tobago, Tunisia, Turks and Caicos, Ukraine, Uruguay, Venezuela, Vietnam, and West Bank and Gaza.
[ii] Calculated using data from: UNICEF. Children, Adolescents and AIDS (2014 Statistical Update). http://www.childrenandaids.org/
[iii] Resource-limited settings under this policy include all Least Developed Countries (“LDCs”) as defined by the United Nations (http://www.unohrlls.org/en/ldc/25/) and the countries of sub-Saharan Africa (SSA) which are not classified as LDCs.
[iv] World Health Organization. Antiretroviral Therapy for HIV Infection in Adults and Adolescents: Recommendations for a Public Health Approach, 2010 Revision. http://whqlibdoc.who.int/publications/2010/9789241599764_eng.pdf
InnovAge And Susan Sarandon Launch Campaign To Create Awareness Of Resources To Help Seniors Age In Their Communities
InnovAge And Susan Sarandon Launch Campaign To Create Awareness Of Resources To Help Seniors Age In Their Communities
The “Aging in Place” campaign provides tips and information to seniors and caregivers
DENVER, May 14, 2015 /PRNewswire-HISPANIC PR WIRE/ — Senior care provider InnovAge and Academy Award winner Susan Sarandon today launched the “Aging in Place” campaign, which educates seniors and caregivers about the resources available to help aging adults live as long as possible in their homes and communities.
Logo – http://photos.prnewswire.com/prnh/20150514/216005LOGO
Photo – http://photos.prnewswire.com/prnh/20150514/216006
“The number of adults in the U.S. aged 50 and over is expected to grow to 132 million by 20301 and we know seniors who are able to grow old in their own homes and communities are more likely to have a better quality of life,” said Maureen Hewitt, president and CEO of InnovAge. “We developed ‘Aging in Place’ to provide tools, including an online personal assessment to help identify the best ways for seniors to stay in their homes as long and as safely as possible.”
Sarandon knows first-hand the difficulties of caring for a loved one. Even with her resources, Sarandon struggled to find the best services for her 92-year-old mother Lenora. Sarandon shares her story and those of other InnovAge participants at www.InnovAgeCares.com.
“I understand the struggle of balancing the responsibility of caring for a loved one with all the other pressures of life. Finding the right living situation, support, and social opportunities for my mother has not been easy, even when there’s been family nearby,” said Sarandon. “That’s why organizations like InnovAge are so meaningful and important. The ability to access a range of services, to be flexible and have people available to you who understand the daily challenges you face, helps provide peace of mind for everyone involved.”
The “Aging in Place” website, www.InnovAgeCares.com, provides tips on caring for the elderly, webisodes hosted by Sarandon, a personal assessment to evaluate needs and an opportunity for caregivers to tell their own stories.
Seniors featured in the webisodes discuss their struggles to remain living at home and share how they found solutions to keep them healthy and safely independent, while reducing pressures on their caregiver.
To learn more about aging at home, visit www.InnovAgeCares.com.
About InnovAge
InnovAge empowers seniors and caregivers by creating a personalized roadmap for aging based on an individual’s unique and evolving needs. As a leader in senior care, InnovAge guides and offers tailored solutions for aging adults and their families, with the goal of keeping loved ones independent and vibrant for as long as possible in their own homes. InnovAge has supported and cared for thousands of seniors since 1991 and currently operates in California, Colorado and New Mexico with nearly 1,000 employees. For more information, please visit MyInnovAge.org.
1 Joint Center for Housing Studies of Harvard University, “Housing America’s Older Adults—Meeting the Needs of An Aging Population.” Sept. 2014. Available http://www.jchs.harvard.edu/sites/jchs.harvard.edu/files/jchs-housing_americas_older_adults_2014.pdf
Tickets Are Now On Sale for the 2nd Annual REEL Recovery Film Festival & Symposium – San Francisco Bay Area Edition
Tickets Are Now On Sale for the 2nd Annual REEL Recovery Film Festival & Symposium – San Francisco Bay Area Edition
Alcohol Justice and Writers In Treatment Present Four-Day Event June 11-14, 2015
SAN FRANCISCO, May 14, 2015 /PRNewswire-HISPANIC PR WIRE/ — San Rafael-based Alcohol Justice and Studio City-based Writers In Treatment announced today that tickets are now available for the 2nd Annual REEL Recovery Film Festival & Symposium – San Francisco Bay Area Edition. The four-day health and wellness event celebrates film, the arts, writing and creativity about addiction, alcoholism, behavioral disorders, treatment and recovery.
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The festival will present 18 select feature-length and short, fictional and factual alcohol and drug addiction themed films in 14 sessions at two locations – the New People Cinema on Post St. in San Francisco, and the Smith Rafael Film Center in San Rafael. The program includes one world premiere and four Bay Area premieres that highlight addiction and substance misuse as well as the hope and opportunity for recovery. There will be expert panel discussions following most of the screenings.
Alcohol Justice and Writers In Treatment are producing the event with generous support from the San Francisco Sheriff’s Department, Duffy’s Napa Valley Rehab, Center Point, Inc., West America Bank, Kaiser Permanente Community Benefits Programs – Marin/Sonoma Area, Marin County Mental Health Substance Use Services, Ghilotti Construction Company, KRON-TV, the Michael Basso Foundation, Muir Wood Adolescent and Family Services, KPOO-FM, North Bay Recovery Center, Hotel Kabuki, Book Passage Book Store, and many Bay Area individuals and families.
The festival opens at the New People Cinema on Thursday, June 11, 2015, with the premiere of a true story, Girl on the Edge, starring Peter Coyote. The film follows the journey of a young girl struggling with the aftermath of a horrific trauma, the toll that it takes on her family and the last chance she has to overcome it in the most unlikely of places. A post-screening Q&A will take place with Producer/Director Jay Silverman, and actors Taylor Spreitler and Mackenzie Phillips. Immediately following there will be a VIP Reception at the Hotel Kabuki with live music by singer/songwriter Elizabeth Edwards.
“The REEL Recovery Film Festival helps to bring alcoholism and addiction out of the closet,” stated Michael Scippa, festival director. “Our goal is to reduce the stigma, and raise public awareness that it is not a moral failing but a devastating disease that, like other potentially fatal diseases, requires specialized treatment.”
Tickets are available exclusively through BrownPaperTickets.com. For more information about the festival and to view a PSA featuring Michael Pritchard go to: FilmFestSFBay.org
Contact: Michael Scippa 415 548-0492
Jorge Castillo 213 840-3336
Do Dogs Like Hugs? Knowing the Correct Answer May Prevent a Dog Bite
BLOOMINGTON, Ill., May 14, 2015 /PRNewswire-HISPANIC PR WIRE/ — When Hunter Keane was seven years old, he was bitten on the nose by a family dog. Now fourteen years old, Hunter and his family understand it wasn’t the dog’s fault. Like many people, they thought the way to show affection to a dog was the same way as showing love to people – by hugging and kissing them. Even though the bite didn’t break the skin, that day taught Hunter and his parents several valuable lessons but one stuck out the most.
Experience the interactive Multimedia News Release here http://www.multivu.com/players/English/72928517-state-farm-dog-bite-prevention/
Most dogs don’t like to be hugged.
National Dog Bite Prevention Week®, led by the American Veterinary Medical Association (AVMA), is May 17-23, 2015. State Farm and other members of the National Dog Bite Prevention Coalition have joined forces to educate adults and children about ways to reduce dog-related injuries. While an overwhelming majority of interactions with dogs don’t result in injury, most dog bites to children could be prevented.
In 2014, State Farm paid nearly $115 million as a result of 3,500 dog-related injury claims. Over the past five years, the insurer has paid $528 million for claims resulting from accidents involving a dog. State Farm does not ask policyholders what breed of dog is owned when writing homeowner or renters insurance. The insurer is partnering with internationally renowned dog trainer Victoria Stilwell to focus on educating individuals about responsible dog ownership and safely interacting with dogs.
“I am delighted to team up with State Farm as we have a mutual goal to raise awareness about reducing dog-related injuries, while stressing the importance of pet owner responsibility”, says Stilwell. “Through my work as a dog trainer, educator and bite investigation advisor, I see all sides of the dog bite issue, but it is my role as a mother that drives me to continue educating and empowering all children with the right knowledge to keep them K-9 safe and smart.”
State Farm: Top 15 States for Dog-Related Injury Claims in 2014 (Amount Paid)
|
Ranking |
State |
Amount Paid for Dog-Related Injury Claims |
Number of Dog-Related Injury Claims |
|
1 |
California |
$16,185,647 |
445 |
|
2 |
Illinois |
$10,882,001 |
315 |
|
3 |
New York |
$8,094,161 |
148 |
|
4 |
New Jersey |
$6,396,678 |
107 |
|
5 |
Ohio |
$5,282,374 |
239 |
|
6 |
Michigan |
$5,057,719 |
133 |
|
7 |
Florida |
$4,353,692 |
99 |
|
8 |
Pennsylvania |
$4,344,524 |
172 |
|
9 |
Georgia |
$3,819,138 |
116 |
|
10 |
Minnesota |
$3,694,483 |
105 |
|
11 |
Washington |
$3,395,823 |
62 |
|
12 |
Maryland |
$3,076,938 |
62 |
|
13 |
Indiana |
$2,994,838 |
140 |
|
14 |
Louisiana |
$2,840,785 |
57 |
|
15 |
Texas |
$2,817,175 |
169 |
Source: State Farm – Homeowner, Renter, Farm & Ranch, and Commercial property claims
Children make up more than 50 percent of all dog-related injury victims. To better understand the level of knowledge about dog behavior among children, the National Dog Bite Prevention Coalition created a quiz focused on children age 5 -9. The quiz was distributed by State Farm and Prevent The Bite to schools and community organizations last month with the results indicating that the need for education about safely interacting with dogs is significant.
- 710 children answered the dog safety quiz
- No child answered all twelve questions correctly
- 34% of the children indicated they had been bitten by a dog at least once
- 50% of the children who took the Spanish translated quiz indicated they had been bitten
- Only 33% of children correctly answered the question “does an angry dog ever wag his tail?” (the correct answer is YES)
- Only 27% of children correctly answered the question “is a dog that is afraid as dangerous as a dog that is angry?” (the correct answer is YES)
- Only 24% of children correctly answered the question “do dogs like to be hugged and kissed?” (the correct answer question is NO)
State Farm and members of the National Dog Bite Prevention Coalition are hosting a media conference at the National Press Club on Thursday, May 14 beginning at 9:30 AM ET. In addition to releasing the full results of the dog safety quiz, the press conference will feature young children from Maryland and Washington D.C. sharing their personal experiences with dogs. Victoria, Kathy and Kelly Voigt from Prevent The Bite, and 2013 American Humane Association Hero Dog of the Year, Elle the Pit Bull and her owner Leah Brewer will teach the kids how to correctly approach a dog.
Insurance is an important aspect to being a responsible dog owner. Talk to your insurance agent about the personal liability insurance that comes with your homeowners, renters, condominium unit owners, or manufactured home insurance and how it applies to a bite or other injury caused by your dog and for which you may be held responsible. An important thing to remember is that most landlords do not provide coverage should there be an incident involving a dog.
Join State Farm, www.statefarm.com; Insurance Information Institute, iii.org; U.S. Postal Service, usps.com; American Humane Association, americanhumane.org; American Society for Reconstructive Microsurgery, microsurg.org; American Veterinary Medical Association, avma.org; American Academy of Pediatrics, www.aap.org; and Prevent The Bite, preventthebite.org, to drive home the message that dog-related injuries can be prevented by educating children about safely interacting with dogs and reinforcing responsible dog ownership with adults.
About State Farm
State Farm and its’ affiliates are the largest provider of car insurance in the U.S. In addition to providing auto insurance quotes, their 18,000 agents and more than 65,000 employees serve over 82 million policies and accounts – nearly 80 million auto, home, life, health and commercial policies, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 41 on the 2014 Fortune 500 list of largest companies. For more information, please visit www.statefarm.com.
About Victoria Stilwell
Victoria Stilwell is a world-renowned dog trainer, TV personality, author and public speaker best known as the star of the international hit TV series Greatest American Dog and It’s Me or the Dog, through which she reaches audiences in over 100 countries. The torchbearer for force-free positive reinforcement dog training methods, Stilwell is the Editor-in-Chief of Positively.com and is the CEO of both Victoria Stilwell, Inc. and Victoria Stilwell Positively Dog Training (VSPDT): the world’s premier global network of positive reinforcement dog trainers. A co-founder of the National Dog Bite Prevention Task Force, Stilwell is also committed to helping the cause of animal rescue and rehabilitation, working closely with organizations around the world to increase awareness about puppy mills, dogfighting, animal abuse, pet overpopulation, dog bite prevention, breed-specific legislation and other animal-related issues. Appearing frequently in the global media, Stilwell is widely recognized as a leader in the field of animal behavior. She serves as a National Ambassador for the American Humane Association and is on the Advisory Boards of DogTV, Dognition, RedRover and Canine Assistants. She is also the CEO of the Victoria Stilwell Foundation, providing animal behavior expertise and funding to smaller rescue shelters and positive training-based canine assistance organizations.
