Borden Dairy Co. Delivers Tastes Of Mexico To The U.S. With New Imported Products
Borden Dairy Co. Delivers Tastes Of Mexico To The U.S. With New Imported Products
LALA Frutas Dairy and Fruit Beverage and Authentic, Hand-Twisted Oaxaca Cheese Now Available
DALLAS, April 13, 2015 /PRNewswire- HISPANIC PR WIRE/ — Borden Dairy Company, a leading U.S. dairy processor and distributor, today announced that two of Mexico’s favorite LALA product lines are now available for the first time in the U.S.
The first offerings arrive on retailers’ shelves this month in Southern California, and include LALA Frutas dairy and fruit beverage and LALA Oaxaca Cheese. The products will be available to Texas consumers later this year.
“An estimated 10 million Hispanic individuals reside in Southern California, and they are interested in authentic Mexican brands with a genuine, made-in-Mexico taste. We are thrilled to bring some of Mexico’s most-loved LALA products to our customers in the U.S. Whether they remember growing up with these brands or want to introduce them to their children, Borden is happy to deliver the true taste of Mexico,” said Jenica Oliver, senior director of brand marketing and innovation at Borden Dairy Company.
LALA Frutas is an innovative mix of cultured low fat milk and fruit, providing flavor and nutrition to adults and children alike. According to Nielsen research, 50 percent of consumers don’t prefer plain milk. LALA Frutas, available in great-tasting strawberry and mango flavors, makes it easy and fun for everyone to get a daily dose of dairy. Additionally, the product is packaged in Tetra Gemina eco-friendly packaging that is more ergonomic than current gable top packaging and keeps the product fresher longer.
LALA Oaxaca Cheese is a stringy, hand-twisted queso with a smooth, mild flavor perfect for snacking. With a low melting point, the cheese creates a delicious and satiating quesadilla filling.
“We have made it a top priority to keep formulations and packaging the same as in Mexico to ensure brand authenticity and nostalgia. It’s all about delivering the best of the best for those missing the tastes of home,” said Oliver.
About Borden Dairy
Borden Dairy Company, headquartered in Dallas, Texas, employs approximately 3,900 people throughout the United States who support the processing, distribution and sale of milk in local markets. The Company produces best-in-class milk products for foodservice and retail customers.
Additional brands include Promised Land Dairy, Frusion, LALA and Nordica. Promised Land Dairy produces rich and creamy white and flavored milks and creams from pampered Jersey cows. Frusion yogurt smoothies deliver intense fruit flavor in convenient drinkables. LALA produces yogurts, yogurt smoothies, probiotic dairy beverages, Mexican style cream, and milk. Nordica offers high quality cultured dairy products including cottage cheese, dips and sour cream, each made through a natural processing method.
Borden Dairy Company carries on the legacy of Gail Borden, Jr., who brought stability and structure to dairy farming methods, milk distribution and business practices. Today, Borden strives for the highest quality and nutrition standards just as its founder did. For more information, visit www.bordendairy.com.
Hinchcliffe and Honda Win in New Orleans
Hinchcliffe and Honda Win in New Orleans
– Pit strategy pays dividends as James Hinchcliffe claims first IndyCar win of 2015
– James Jakes completes a 1-3 finish for Schmidt Peterson Motorsports
– Simona de Silvestro runs fourth for Honda and Andretti Autosport
NEW ORLEANS, April 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — A gamble on pit strategy – making just a single pit stop for fuel and dry weather tires – rewarded Honda driver James Hinchcliffe with victory Sunday in the Indy Grand Prix of New Orleans, his first Verizon IndyCar Series win of 2015 and fourth career victory.
Photo – http://photos.prnewswire.com/prnh/20150413/198000
Logo – http://photos.prnewswire.com/prnh/20140312/LA82397LOGO-a
Hinchcliffe’s Schmidt Peterson Motorsports teammate, James Jakes, recovered from an early-race spin to finish third while Simona de Silvestro made it three Hondas in the top four positions at the end of a rain-and-crash shortened inaugural Indy car event at NOLA Motorsports Park.
Starting 16th on a damp, but drying, race track following heavy morning showers, Hinchcliffe pitted on Lap 13 for fuel and a change to the soft compound “Red” dry-weather tires. It would be his only stop of the 47-lap contest. Hinchcliffe cycled to the front of the field as others made additional stops, then maintained his advantage through a series of restarts in a caution-filled event that featured a total of six yellow flags for 26 laps.
After spinning on Lap 19, Jakes also went off-sequence and recovered to finish third, his first podium result since returning to Indy car competition this season, while de Silvestro gained more than a half-dozen positions on rain tires, then also went off-sequence to finish fourth.
The Verizon IndyCar Series now heads west to California for the third round of the 16-race 2015 season, the Grand Prix of Long Beach, starting 4 p.m. EDT Sunday, April 19, with live television coverage on the NBC Sports Network.
Video recaps from this weekend’s Indy car race weekend in New Orleans, produced by the Carolinas Production Group, are being posted on the “Honda Racing/HPD” YouTube channel. The video packages can be found in the 2015 HPD Trackside Video Playlist at: https://www.youtube.com/HondaRacingHPDTV
James Hinchcliffe (#5 Schmidt Peterson Motorsports Honda) started 16th, finished 1st, 1st victory of 2015 and 4th career Indy car victory: “We made the [one pit stop] strategy call because of the weather [rain was approaching the circuit], but it turned out that it was all the cautions that made it work for us. On one hand, I do feel bad for all of the fans, because we didn’t have more green-flag laps. But on the other hand, the strategy call was awesome and our car was unbelievable on the ‘Reds’ [softer, dry-weather tires]. We pulled away from a couple of Penskes on those restarts. If we had gone green, I think we still would’ve held them off to the end, as long as we had fuel. It’s great to get our first win of ’15 for Honda, and our first win for [team owners] Sam [Schmidt] and Ric [Peterson].”
Simona de Silvestro (#25 Andretti Autosport Honda) started 18th, finished 4th: “This was huge for us. We struggled earlier in the weekend, but conditions played into our hands. The car was fantastic on rain tires, and I passed a lot of people early in the race. The team made a great call on the pit stop for [dry-weather] tires, and on the second stop as well. That gained us a few more positions and then I finally got Tony [Kanaan, for fourth place]. It is a great day, for us and for Honda, and a great result for the Andretti Autosport team.”
Art St. Cyr (President, Honda Performance Development) on today’s victory in New Orleans: “This was a great result for James [Hinchcliffe], Schmidt Peterson Motorsports and everyone at Honda Performance Development. Today’s win was the result of some great strategy by the SPM team, awesome driving from James Hinchcliffe, and some great mileage from the Honda Twin-Turbo Indy V6 engine. We know there is still a lot of work ahead of us as we head into three very important race weekends for Honda – Long Beach, Barber and Indianapolis – but this will give everyone at HPD the momentum we need going into the next rounds of the championship.”
California Agricultural Labor Relations Board General Counsel Holds Listening Tour to Raise Farmworker Rights Awareness
California Agricultural Labor Relations Board General Counsel Holds Listening Tour to Raise Farmworker Rights Awareness
OXNARD, Calif., April 10, 2015 /PRNewswire-HISPANIC PR WIRE/ — To mark its 40th anniversary, the California Agricultural Labor Relations Board (ALRB) is spearheading a listening tour this year to ensure California farmworkers have access to its staff and that it continues its outreach to underserved and under-resourced farmworker communities in Northern and Southern California.
On Sunday, April 12, the ALRB General Counsel Sylvia Torres-Guillén will hold a listening tour event in Oxnard as part of the community’s Cesar Chavez Day celebrations. The event will be held at the Oxnard College Performing Arts Center from 9:00 a.m. to 2:00 p.m., and seeks to raise awareness among farmworker communities and advocates that the ALRB is committed to helping farmworkers fight injustices in the fields.
“The ALRB is here to assist farmworkers, and I look forward to these events that provide communities with increased access to our services,” said General Counsel Torres-Guillén. “Now in our fourth decade, the ALRB remains committed to helping workers resolve the issues they face in the fields.”
In February, the ALRB held a listening tour event at Mahal Plaza – a migrant worker residence in Yuba City – where farmworkers in attendance had an open discussion on organizational rights, return to work rights for unlawfully fired workers, and ALRB efforts to combat sexual harassment in the fields. The presentation was in English, Spanish and Punjabi.
The General Counsel will also participate in Farmworker Appreciation Day in Coachella at an event tentatively scheduled for May 28th.
The California Agricultural Labor Relations Board was created in 1975 to ensure peace in the fields of California by guaranteeing justice for all agricultural workers and stability in agricultural labor relations. The ALRB seeks to achieve these ends by providing orderly processes for protecting, implementing, and enforcing the respective rights and responsibilities of employees, employers and labor organizations in their relations with each other. For more information, please contact the ALRB General Counsel’s Office at (916) 653-2690. Find out more about the ALRB and learn more about laws to protect farmworkers at www.alrb.ca.gov.
CA Assembly Committee Allows Unlicensed, Unregulated, Unrestricted, Free Booze at Beauty Parlors and Barber Shops
CA Assembly Committee Allows Unlicensed, Unregulated, Unrestricted, Free Booze at Beauty Parlors and Barber Shops
Public health and safety take a major hit as Government Under the Influence (GUI) of Big Alcohol turns a blind eye to alcohol-related harm
SAN FRANCISCO, April 10, 2015 /PRNewswire-HISPANIC PR WIRE/ — With a not surprising show of solidarity, the California Assembly Committee on Governmental Organization (GO) voted unanimously Wednesday to pass AB 1322 (Daily-Anaheim) to allow unlicensed, unregulated, free alcohol to be served at the state’s 45,000+ beauty salons and barber shops. The GO Committee is the State Assembly’s largest committee (21 members) and the place where Big Alcohol spends the most money to gain influence as most bills dealing with alcohol rules and regulations begin their legislative journey there.
Logo – http://photos.prnewswire.com/prnh/20110727/DC41105LOGO
“Once again the GO Committee has proved it’s the place where bad alcohol bills are passed and good alcohol bills go to die,” stated Bruce Lee Livingston, Executive Director / CO of Alcohol Justice. “Except that we are talking about the lives of people not bills when we say this particular change to alcohol regulation will negatively affect the health and safety of all California residents and visitors.”
Alcohol Justice has estimated that if AB 1322 becomes law the number of venues serving alcohol in California will increase by 41%.
In a letter of opposition sent to the GO committee the organization listed the many problems with the bill’s devil-may-care approach:
- Who will monitor the number of drinks served and the drink sizes? The Alcoholic Beverage Control agency has less than 150 agents for the state and they will not monitor or enforce at any location that does not have a license.
- This bill makes no mention of age requirements or proper Responsible Beverage Service training of persons pouring the alcohol. It throws out all standards of retail service of alcohol.
- The bill would allow every barbershop, beauty parlor or nail salon venue to serve alcohol regardless of the presence of underage persons – toddlers, adolescents or underage youth who could easily be served or sneak drinks while getting a hair cut or nails done. Evidence shows that increased availability of alcoholic beverages is correlated with an increase in alcohol related harm.
- The qualification in the bill that it may not cause an increase in price is ridiculously unenforceable, as any purchase of beer, wine and spirits will have to come out of all customer costs anyway – unless somehow or other the alcohol is given for free to the salons or barber shops. Non-drinking salon or barbershop customers inevitably will be subsidizing drinkers at the shops that offer alcohol.
- There is no regulation here of the purchasing structure. The venues will have to purchase at the retail level and then resell the alcohol, as they cannot be allowed to purchase from wholesalers or producers directly. This may cause black market purchasing at discounted rates from retailers.
- All the unlicensed venues will have to engage in an arms race of free drinks to keep up with venues that serve more alcohol or offer promotions. If one barbershop offers two beers with a haircut, the place across the street might have to offer three.
“The scenarios for how bad this bill is are endless,” added Livingston. “California already suffers more than $31 billion dollars in alcohol-related harm and 10,000 alcohol-related deaths annually. We implore more rational voices of reason in the legislature, Governor Brown, Attorney General Harris and ABC officials to please help safeguard public health and safety and reduce alcohol-related harm in California by stopping AB 1322, it’s a very dangerous bill.”
Visit https://www.AlcoholJustice.org for more information and to take action against this bill.
Contact: Michael Scippa 415 548-0492
Jorge Castillo 213 840-3336
Beauty, Brawn and Brains: The 2016 Honda Pilot is the Triple Threat Poised to Top the Three-Row SUV Segment
Beauty, Brawn and Brains: The 2016 Honda Pilot is the Triple Threat Poised to Top the Three-Row SUV Segment
– Sleek and athletic exterior meets interior elegance for a commanding yet sophisticated presence
– Top-of-the-line Elite trim introduces a premium look, feel and experience with highest level of standard features
– Direct injected 3.5-liter i-VTEC® engine with more horsepower and torque than outgoing model
– Smartest Pilot ever with new Intelligent Traction Management system, Honda Sensing™ technologies and i-VTM4 AWD system
TORRANCE, California, April 10, 2015 /PRNewswire-HISPANIC PR WIRE/ — The all-new, third generation 2016 Honda Pilot will go on sale this summer ready to take the mid-size SUV segment by storm, with more of what active families seek in a three-row SUV – sleek and athletic styling, outstanding power, sophisticated technology and, new for 2016, an all-new Elite model with a panoramic roof and a vast array of other standard features.
Photo – http://photos.prnewswire.com/prnh/20150409/197711
Logo – http://photos.prnewswire.com/prnh/20140415/73520
Building on the solid reputation established from the fall 2002 introduction of the first generation 2003 model, the 2016 Pilot brings a whole new level of refinement and available content to the segment. This includes a more powerful direct injected 3.5-liter SOHC i-VTEC® Earth Dreams™ Technology engine producing 280 horsepower1 and 262 lb-ft of torque2, and new 6-speed and 9-speed automatic transmissions. Providing outstanding dynamic handling are a new Intelligent Variable Torque Management™ (i-VTM4™) AWD System and all-new selectable Intelligent Traction Management system featuring Normal, Mud, Sand, and Snow modes on the AWD model and Normal and Snow on the 2WD model. Also significantly upgraded are the Display Audio and navigation systems. The available Honda Sensing™ suite of safety and driver assistive technologies brings available features that include Collision Mitigation Braking System™3 with Forward Collision Warning4, Road Departure Mitigation System5, Lane Keeping Assist System6 with Lane Departure Warning7 and Adaptive Cruise Control8.
Providing customers with a greatly increased range of trim levels, the 2016 Pilot is available in a new top-of-the-line Elite trim together with LX, EX, EX with Honda Sensing™, EX-L, EX-L with Honda Sensing™ and Touring trims. Honda Sensing™ is standard on both Touring and Elite trims. The Pilot Elite offers an extensive feature content list, including a panoramic glass roof, heated and ventilated front seats, second-row heated captain’s chairs, LED headlights with auto high-beam, rain sensing windshield wipers and much more. And these are in addition to a long list of standard features throughout the Pilot trim range.
Model Trim Summary
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Pilot LX Prominent Features |
|
Direct-injected 3.5-liter SOHC i-VTEC engine with Variable Cylinder Management (VCM) |
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6-Speed Automatic Transmission |
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Hill Start Assist |
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Intelligent Variable Torque Management™ (i-VTM4™) AWD System (available) |
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18-inch aluminum alloy wheels |
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Brake Assist |
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Multi-Angle Rearview Camera9 with guidelines |
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Tire Pressure Monitoring System (TPMS)10 with Tire Fill Assist and Location and Pressure Indicators |
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Advanced Compatibility Engineering™ (ACE™) Body Structure |
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LED Brake Lights |
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Remote Entry |
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Push Button Start |
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5-Inch Color LCD Screen |
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200-Watt Audio System with 7 Speakers, including Subwoofer |
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Bluetooth® HandsFreeLink®11 |
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Bluetooth® Streaming Audio11 |
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MP3/Windows Media®12 Audio (WMA) Playback Capability |
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USB Audio Interface [Center Console w/High-Speed Charging (1 Port)] |
|
Pilot EX Prominent Features – Changed or added from LX |
|
Intelligent Traction Management, Normal/Snow (2WD), Normal/Mud/Sand/Snow (AWD) |
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Remote Engine Start |
|
Multi-Angle Rearview Camera9 (HS) with dynamic guidelines |
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LED Daytime Running Lights (DRL) |
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Honda Sensing™ (available) |
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Honda LaneWatch™13 |
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Programmable Remote Entry |
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Smart Entry |
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Fog Lights |
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HomeLink® Remote System14 |
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Driver’s Seat with 10-Way Power Adjustment, including Power Lumbar Support |
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USB HondaLink/Audio Interface15 [Front w/Charging (1 Port) and Center Console w/High-Speed Charging (2 Ports)] |
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225-Watt Audio System with 7 Speakers, including Subwoofer |
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8-Inch Display Audio with High-Resolution WVGA (800×480) Electrostatic Touch-Screen and Customizable Feature Settings |
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HondaLink® Next Generation16 |
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SMS Text Message Function17 |
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SiriusXM® Radio18 |
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Pandora®19 Compatibility |
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Song By Voice® (SBV) |
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Pilot EX-L Prominent Features – Changed or added from EX |
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Acoustic Windshield Glass |
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One-Touch Power Moonroof with Tilt Feature |
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Power Tailgate |
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Rear Entertainment System with HDMI interface20 and 115V power outlet (RES) (available) |
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Automatic-Dimming Rearview Mirror |
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Leather-Wrapped Steering Wheel |
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One-Touch 2nd-Row Seats |
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Front Passenger’s Seat with 4-Way Power Adjustment |
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Leather-Trimmed Interior |
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Heated Front Seats |
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Honda Satellite-Linked Navigation System™ with Voice Recognition21 and Honda HD Digital Traffic (available) |
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Pilot Touring Prominent Features – Changed or added from EX-L |
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9-Speed Automatic Transmission with Shift-By-Wire (SBW) with Paddle Shifters |
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20-inch Aluminum Alloy Wheels |
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Honda Sensing™ |
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Acoustic Windshield and Front Door Glass |
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Body-Colored Power Side Mirrors. Heated (AWD) with Memory and Integrated LED Turn Indicators |
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Driver’s Seat with 10-Way Power Adjustment, including Power Lumbar Support with Two-Position Memory |
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Idle-Stop |
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Roof Rails |
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Blu-Ray Rear Entertainment System |
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Blue Ambient LED Lighting |
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Honda Satellite-Linked Navigation System™ with Voice Recognition22 and Honda HD Digital Traffic |
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540-Watt Premium Audio System with 10 Speakers, including Subwoofer |
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USB Ports, 2nd-Row w/High-Speed Charging (2 Ports) |
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Pilot Elite Prominent Features – Changed or added from Touring |
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Auto High-Beam Headlights |
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Blind Spot Information System (BSI) with Rear Cross Traffic Monitor23 |
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Rain Sensing Variable Intermittent Windshield Wipers |
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Trailer Harness |
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Panoramic Roof |
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LED Headlights with Auto-On/Off |
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Heated Leather-Wrapped Steering Wheel |
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Front and 2nd-Row Illuminated Beverage Holders |
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Heated and Ventilated Front Seats |
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Heated 2nd-Row Captain’s Chairs |
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HD Radio™24 |
Earth Dreams™ Technology Powertrain
The 2016 Pilot delivers more refined, powerful and fuel-efficient performance than ever before courtesy of its new 3.5-liter, direct-injected i-VTEC® V-6 engine with Variable Cylinder Management™ (VCM™) cylinder deactivation technology. The engine’s peak output of 280 horsepower and 262 lb.-ft. of torque is up 30 hp and 9 lb.-ft. over the previous model. The engine is matched to a choice of two new advanced transmissions – a Pilot-first 6-speed automatic transmission or, on upper trims, a Honda-first 9-speed automatic transmission – both delivering more refined, responsive and fuel-efficient performance.
Intelligent Variable Torque Management for all Four Wheels (i-VTM4)
The Pilot’s available new Intelligent VTM4 (i-VTM4) is the most sophisticated and technologically advanced all-wheel-drive system offered in a mainstream, three-row SUV. This entirely more capable system progressively distributes optimum torque between the front and rear axles and, for the first time ever in a Honda vehicle, dynamically distributes engine torque between the left and right rear wheels using the new, lightweight rear drive unit. Benefits include superior all-weather handling and neutral, accurate steering under power that is unmatched by front-drive, rear-drive or conventional all-wheel-drive systems.
Intelligent Traction Management
This new Pilot features a new button-operated Intelligent Traction Management System that offers different operating modes, for the AWD: Normal, Mud, Sand and Snow; and for the FWD: Normal and Snow. Reflecting Pilot’s role as a key U.S. export model, this system was developed, tuned and tested at various locations in the U.S. and around the world – including in Imperial Dunes “Glamis”, California; Moscow, Russia; and Dubai, United Arab Emirates. The Intelligent Traction Management system allows the driver to select the operating mode that best suits the driving conditions by simply pushing a button on the vehicle’s center console. Based on the setting selected, the system adjusts the drive-by wire map, transmission shift map, Vehicle Stability Assist™ and i-VTM4 torque distribution for AWD equipped models for optimal performance in varying road or surface conditions.
Display Audio and Navigation
Honda’s latest thinking for advanced, family-friendly technology is embodied in the new Pilot. New features include the available 8-inch capacitive touchscreen Display Audio telematics interface with Android operating system and all-new Honda Satellite-Linked Navigation System™ developed in cooperation with the experts at Garmin®24.
Exterior Colors
All 2016 Pilot trims are available in eight exterior colors including three metallic and five pearl colors. All colors have a strong character, offering expressive contrasts that complement the Pilot’s body-panel curves and angles, while also exhibiting a smart luxury appearance. The colors are:
|
Modern Steel Metallic* |
White Diamond Pearl |
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Lunar Silver Metallic* |
Crystal Black Pearl |
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Steel Sapphire Metallic* |
Obsidian Blue Pearl |
|
Black Forest Pearl* |
Dark Cherry Pearl |
|
* New color for Pilot |
The exterior colors are keyed to the 2016 Pilot’s three new available interior colors: Black, Gray and Beige.
1 280 horsepower @ 6000 rpm (SAE net)
2 262 lb-ft @4700 rpm (SAE net)
3 CMBS cannot detect all objects ahead and may not detect a given object; accuracy will vary based on weather, speed and other factors. System operation affected by extreme interior heat. System designed to mitigate crash forces. Driver remains responsible for safely operating vehicle and avoiding collisions.
4 FCW cannot detect all objects ahead and may not detect a given object; accuracy will vary based on weather, speed and other factors. System operation affected by extreme interior heat. FCW does not include a braking function. Driver remains responsible for safely operating vehicle and avoiding collisions.
5 Road Departure Mitigation only alerts drivers when lane drift is detected without a turn signal in use and can apply mild steering torque and/or brake pressure to slow the vehicle’s departure from a detected lane. Road Departure Mitigation may not detect all lane markings or lane departures; accuracy will vary based on weather, speed and road condition. System operation affected by extreme interior heat. Driver remains responsible for safely operating vehicle and avoiding collisions.
6 LKAS only alerts drivers when lane drift is detected without a turn signal in use and can apply mild steering torque to assist driver in maintaining proper lane position. LKAS may not detect all lane markings or lane departures; accuracy will vary based on weather, speed and road condition. System operation affected by extreme interior heat. Driver remains responsible for safely operating vehicle and avoiding collisions.
7 LDW only alerts drivers when lane drift is detected without a turn signal in use. LDW may not detect all lane markings or lane departures; accuracy will vary based on weather, speed and road condition. System operation affected by extreme interior heat. Driver remains responsible for safely operating vehicle and avoiding collisions.
8 ACC cannot detect all objects ahead and may not detect a given object; accuracy will vary based on weather, speed and other factors. ACC should not be used in heavy traffic, poor weather or on winding roads. The driver remains responsible to slow or stop the vehicle to avoid a collision.
9 Always visually confirm that it is safe to drive before backing up; the rearview camera display does not provide complete information about all conditions and objects at the rear of your vehicle.
10 For optimal tire wear and performance, tire pressure should be checked regularly with a gauge. Do not rely solely on the monitor system. Please see your Honda dealer for details.
11 The Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc., and any use of such marks by Honda Motor Co., Ltd., is under license.
12 Windows Media® is a trademark or registered trademark of Microsoft Corporation in the United States and/or other countries.
13 Display accuracy will vary based on weather, size of object and speed, and the display may not show all relevant traffic. The display is not a substitute for your own direct visual assessment of traffic conditions before changing lanes.
14 HomeLink and the HomeLink house are registered trademarks of Johnson Controls®.
15 The USB Audio Interface is used for direct connection to and control of some current digital audio players and other USB devices that contain MP3, WMA or AAC music files. Some USB devices with security software and digital rights-protected files may not work. Check the HondaLink® website for smartphone compatibility. Please see your Honda dealer for details.
16 Check the HondaLink® website for smartphone compatibility.
17 Compatible with select phones with Bluetooth®. Your wireless carrier’s rate plans apply. State or local laws may limit use of texting feature. Only use texting feature when conditions allow you to do so safely.
18 SiriusXM services require a subscription after any trial period. If you decide to continue your SiriusXM service at the end of your trial subscription, the plan you choose will automatically renew and bill at then-current rates until you call SiriusXM at 1-866-635-2349 to cancel. See our Customer Agreement for complete terms at www.siriusxm.com. Fees and programming subject to change. XM satellite service is available only to those at least 18 years and older in the 48 contiguous United States and D.C. ©2015 Sirius XMRadio Inc. Sirius, XM and all related marks and logos are trademarks of SiriusXM Radio Inc.
19 Pandora, the Pandora logo, and the Pandora trade dress are trademarks or registered trademarks of Pandora Media, Inc. Used with permission. Compatible with select smartphones. See: www.pandora.com/everywhere/mobile. Not all devices compatible with USB connection. Your wireless carrier’s rate plans apply.
20 HDMI, the HDMI Logo, and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing, LLC, in the United States and other countries.
21 The Honda Satellite-Linked Navigation System™ is available on EX-L models and standard on Touring and Elite models in the United States, Canada and Puerto Rico. (Honda HD Digital Traffic service only available in the United States, except Alaska). Please see your Honda dealer for details.
22 The system is not a substitute for your own visual assessment before changing lanes; system accuracy will vary based on weather, size of object and speed.
23 HD Radio is a proprietary trademark of iBiquity Digital Corporation.
24 The Honda Satellite-Linked Navigation System™ is available on EX-L models in the United States, Canada and Puerto Rico. (Honda HD Digital Traffic service only available in the United States, except Alaska).
It’s Official: Catalina Island Is #UpForWhatever
It’s Official: Catalina Island Is #UpForWhatever
BUD LIGHT NAMES CATALINA ISLAND, CALIFORNIA AS THE NEXT HOME OF WHATEVER, USA
ST. LOUIS, April 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — After an extensive, cross-country search to identify the town whose residents are #UpForWhatever, Bud Light has named Catalina Island, California as the next destination for an epic weekend of unexpected fun: Whatever, USA.
Logo – http://photos.prnewswire.com/prnh/20150409/197609LOGO
Bud Light’s Whatever, USA town search committee scouted the country’s hottest cities known for being #UpForWhatever, selecting Catalina Island due to its impressive resume of hosting big festivals and events, breathtaking scenery and, most importantly, a colorful and friendly community that is truly #UpForWhatever.
“As the capital of unexpected fun, Whatever, USA is the ultimate destination for Bud Light fans who are #UpForWhatever and our host town needs to reflect that same energy and sense of adventure,” said Alexander Lambrecht, vice president of Bud Light. “Catalina Island is known as a place to relax and get away from it all, making it the perfect location for the ultimate Bud Light immersive experience, Whatever, USA.”
Throughout its rich history, Catalina Island has been no stranger to spontaneous fun. Some of Catalina’s most #UpForWhatever moments include hosting movie productions and red carpet events during Hollywood’s golden years and a bison herd that’s called Catalina home since the 1920’s.
“Catalina Island is just 22 miles away from the California mainland but the millions of visitors we’ve hosted over the years will tell you that it’s worlds away from the ordinary,” said Bill Paige, Chairman of the Catalina Island Chamber of Commerce and Visitors Bureau. “This makes Catalina the ideal place for Whatever, USA and we’re thrilled to welcome Bud Light with open arms. The island of Catalina is truly #UpForWhatever!”
Bud Light is searching for fans to become Whatever, USA citizens for a weekend of unexpected fun and surprises of a lifetime from May 29 — 31. Those 21 and over who are ready to pack their bags for a weekend of “whatever” on Catalina Island are encouraged to visit Bud Light’s Facebook, Twitter or Instagram pages and submit a 15 second video. Visit UpForWhatever.com to check out highlights from last year’s Whatever, USA, and to find online submission rules and guidelines for auditions. Whatever, USA teams will also visit restaurants and bars nationwide to audition Bud Light fans 21 and over for a chance to win a trip to Whatever, USA.
Whatever, USA keeps the celebration of Bud Light fans going strong. Earlier this year Bud Light brought the House of Whatever, its #UpForWhatever experience, to Super Bowl XLIX in Phoenix. Last summer Bud Light brought its #UpForWhatever mantra to life with a three-day celebration that transformed the town of Crested Butte, CO, into Whatever, USA. More than 1,000 consumers 21 and over were flown in for the inaugural “whatever” weekend. The Crested Butte, CO economy also earned $1MM in revenue and added an additional 500 temporary jobs as a result of the weekend.
About Bud Light
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.
The Home Depot Enters Spring with Interactive Tools, Innovative Products and Savings
The Home Depot Enters Spring with Interactive Tools, Innovative Products and Savings
ATLANTA, April 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — Spring has arrived, and The Home Depot® is making it easier for customers to go all out this year with an enhanced collection of online tools, tips and must-have products that combine to form a seamless in-store and online shopping experience for home improvement’s busiest season.
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Today marks the start of The Home Depot’s sixth annual Spring Black Friday savings event with 11 days of in-store savings plus a daily deal on popular seasonal items, including live goods, grills and outdoor power tools.
“Spring 2015 includes one of the most robust and innovative product lineups we’ve ever had – from new exclusive partnerships to the proven, best-in-class brands that customers expect from The Home Depot,” said Hal Lawton, senior vice president, hardlines for The Home Depot. “This year, we’ve created exciting new ways for customers to shop for all their essential spring products; with easy ways to access product information and shop both in-store and online.”
Connecting the in-store and online experiences
The Home Depot has expanded its aisles – bridging our in-store products to items available on homedepot.com. Online shoppers have more options than ever – whether they choose to have their purchases delivered straight to their home or shipped to their nearest store for pick up. In 2014, almost 40 percent of all orders on homedepot.com were picked up in a local Home Depot store.
Inside the stores, The Home Depot mobile app identifies exactly where products are located on the shelves through text or voice-enabled search. Smartphone-enabled catalogs extend the in-store aisles by connecting customers to a much wider variety of product options available online.
“Our new spring calculators, project planners and mobile functionality are exciting new tools and key features within an integrated in-store and online shopping experience,” says Lawton. “Customers can feel empowered to combine the merchandise expertise of our associates with interactive, easy-to-use online and mobile tools to save time and money when taking on their spring projects.”
In-store and online project tools
The Home Depot has built an extensive spring landing page to help customers navigate the season – from products and problem-solving tools to facilitate easier lawn and garden prep to ideas and inspiration that can help shoppers plan, design and enjoy their outdoor living space.
Knowing how to identify the right plants, products and quantities can be one of the biggest challenges to starting a spring project. The Garden Club features simple tips and expert gardening advice tailored to 15 local gardening regions, and to help tackle common lawn and garden questions, The Home Depot developed three new online tools and calculators: Mulch & Top Soil Calculator, Weed, Plant, & Pest Problem Solver and Grass Seed Calculator. Shoppers considering a larger backyard project have access to several project planners, including the Fencing Project Planner and the Decking Project Planner – designed to guide additions, expansions, upgrades and restoration.
Creating a unique outdoor living room is one of the most popular spring projects, and consumers are looking for opportunities to fuse luxury detailing and style with affordable prices. The online Create Your Own Collection patio configuration tool offers 16 furniture frames and 15 color options for a truly customized patio set. The Home Depot’s Apron Blog is a popular source of creative inspiration, including the annual Patio Style Challenge that provides easy ideas for maximizing an outdoor living room from 24 bloggers, decorators and DIY experts.
The Home Depot also provides the hands-on skills and confidence to become a first class do-it-yourselfer. Weekly in-store Workshops offer demonstrations with step-by-step instructions for making easy home improvements. This spring, sample DIY projects include how to build a raised garden bed and how to build a paver planter. Registration information is available on workshops.homedepot.com.
New and featured product offerings
The Home Depot is the spring destination for national brands and exclusive products in lawn and garden, outdoor power, outdoor living and grilling. This season’s newest and enhanced products include:
- Patio furniture and accessories have more options than ever with new collections from Hampton Bay and Brown Jordan, complemented by additional fabric and color options in the “Create Your Own Collection,” and expanded options of outdoor living accessories, pillows, rugs, lights and lanterns.
- Expanded grill selection – from classic gas and charcoal to pellet grills and pizza ovens – with an exclusive brand launch with Nexgrill and the introduction of several exclusive models from Weber and KitchenAid. This year, there are more than 75 grill accessories in every store to make any meal a reality, such as a blossoming onion rack, jalapeno rack, ceramic pizza stones and glow-in-the-dark skewers.
- Expanded assortment of cordless outdoor power tools – marked by the launch of ECHO’s 58-volt line and the second year of EGO’s 56-volt family of tools, both of which include battery-powered trimmer, blower, edger, mower and chain saw.
- High-quality mowers from sought-after brands like Ryobi, Toro, John Deere and Cub Cadet. Innovations and online tools from Toro include SmartStow, a breakthrough mow ‘n’ stow engine that allows the mower to be stored vertically, reducing storage space by 70 percent; and the Toro Custom Z-Builder that allows shoppers to custom build a zero-turn mower by choosing the steering, platform, deck, engine and seat.
- Introduction of new edibles from Bonnie Plants, as well as new varieties in tomatoes, peppers, eggplant, beans and garlic chives. The Home Depot also has a larger selection of low-water-use plants in regions most affected by drought.
- New sizes of functionally simple patio-ready flower containers and hanging baskets from Drop N Bloom help create an instant burst of color with plants that grow well together.
- Vigoro’s new colored mulch offers a 12-month color guarantee and fertilizer that features assurance particle technology – providing even feeding and greening without burning.
- New options in Veranda composite decking provides the appearance of real wood while greatly reducing annual maintenance – saving time and money. Exclusive to The Home Depot, Veranda has a 20-year warranty against cracking, splitting, color fade and stains.
Digital Newsroom
For a closer look at what’s happening at The Home Depot this Spring, including behind-the-scenes interviews and trends for gardening, outdoor living and grilling, visit our digital newsroom, Built from Scratch at thd.co/spring15.
About The Home Depot
The Home Depot is the world’s largest home improvement specialty retailer, with 2,269 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. In fiscal 2014, The Home Depot had sales of $83.2 billion and earnings of $6.3 billion. The Company employs more than 300,000 associates. The Home Depot’s stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor’s 500 index.