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#Portadalat announces Marketing, Tech and Media Award Finalists in 10 categories!

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#Portadalat announces Marketing, Tech and Media Award Finalists in 10 categories!


MIAMI, May 14, 2015 /PRNewswire/ — Portada, the leading Source on Latin Marketing and Media (www.latam.portada-online.com) announced the finalists of the 2015 Latin American Advertising and Media Awards. After thousands of votes were cast by Portada’s Audience all over the Americas the below finalists were chosen. Winners will be announced at the Award Ceremony during #Portadalat which comprehends the Latin Online Video Forum on June 3 and the 7th Annual Latam Advertising and Media Summit on June 3 afternoon and June 4th (both events will be taking place in the Hyatt Regency Miami). Register here: https://www.portada-online.com/events/summit/register

Top Online Video Campaign

  • Havas Media International / Armani SI
  • Stella Artois
  • Volaris

Top Panregional Advertising Campaign

  • Havas Media / 212 VIP Rose
  • Havas Media / Carolina Herrera
  • Tie: Merck & Co. Inc/ Prime Access, The Latin Recording Academy/ Claro

Top Content Marketing Campaign

  • Havas Media/ Carolina Herrera
  • Corona
  • Nickelodeon/Kellogg’s: “Agents of Change” Campaign

Top Digital Media Agency

  • Ariadna
  • Wikot
  • Latinmedios

Top Media Buying Agency

  • Havas Media International
  • Starcom Media Vest
  • OMD

Top Digital Innovator

  • MOBraina
  • Teads
  • Audio.Ad

Top Panregional Marketing and Media Professional

  • Sebastian Yoffe, Managing Director, DataXpand
  • Victor Kong, President, Cisneros Interactive
  • George Levy, Director Of Brand Partnerships, Skyword

Top Panregional Integrated Advertising Campaign

  • Sony/Havas Media International
  • Kellogg/Nickelodeon
  • Sandoz Latin America and VIVA Partnership Agency

Top Marketer  

  • Andrea Padilla, Marketing Director, CELISTICS
  • Adrian Farina, Senior Vice President – Marketing, Latin America & Caribbean, Visa
  • Anita Geller, Head of Digital Marketing Latin America, Sandoz-Novartis|
  • Guillermo Morrone, VP Head of Global, MasterCard
  • Rudolf Lang, Managing Director, Chopard
  • Tony Guzman, Latin America Regional Marketing Director, Hasbro
  • Maria Carrasquillo, Marketing Manager, Jarden Consumer
  • Wilson Calil, Regional Marketing Manager Latin America, Electrolux
  • Fernando Maroniene, Adobe’s Senior Marketing Manager Latin America and the Caribbean, Adobe
  • Amarilys Rivera, Head of Marketing, Samsung
  • Ralph Heid, Marketing Manager , Stanley Black & Decker, Inc
  • Elizabeth Perez, Marketing Director Latin America, Kellogg

Top Social Influencer Finalists include:

  • Rachel Matos
  • Jose Resendez
  • Jeannette Kaplun

Portada’s Editorial Board Members (below) will cast the final votes to decide the Winners!

  • Carlos Espindola, Gerente eHub Latinoamerica, 3M
  • Denisse Guerra, Directora de Marketing Regional, The Estee Lauder Companies Inc.
  • Ruben Leo Sarmiento, Marketing/Digital Marketing Director / Mexico & International at Genomma Lab
  • Jose Ruiz, Director, LAD Advertising & Online, Oracle
  • Raquel Solórzano, Media Director, Diageo

For registration or sponsorship opportunities, please contact Sales and Marketing Director Kelley Eberhardt, 212-685-4441 ([email protected])

 


Help YOUR Community Win $25,000 and Vote Now

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Help YOUR Community Win $25,000 and Vote Now

State Farm Neighborhood Assist® Announces The Top 200 Causes That Need Your Vote


BLOOMINGTON, Ill., May 14, 2015 /PRNewswire-HISPANIC PR WIRE/ — Communities across the United States answered the call from State Farm® to submit causes that would make a positive impact in their neighborhoods. Now the top 200 causes need your help by voting for them to bring money to their communities. From May 14 through June 3, anyone who has the free State Farm Neighborhood Assist® Facebook application can vote for their favorite causes to help bring $25,000 to the top 40 vote-getters.

Experience the interactive Multimedia News Release here http://www.multivu.com/players/English/7417331-state-farm-neighborhood-assist

Foto – http://photos.prnewswire.com/prnh/20150513/215869

Almost 4,000 submissions were received through State Farm Neighborhood Assist, a youth-led philanthropic program that empowers communities to identify issues in their neighborhoods.  At least one cause was received from every state. The State Farm Youth Advisory Board, a group of 30 students who are passionate about social responsibility, reviewed the submissions and selected the top 200 finalists based on criteria they created.

“During my time on the State Farm Youth Advisory Board, I’ve garnered a deep appreciation for the Neighborhood Assist grant program,” said Youth Advisory Board member Wesley Dixon a senior at Yale University – New Haven. “I absolutely love that this grant program removes many of the barriers individuals often face when applying for grants, through its use of a simple and accessible application.”

Once the Youth Advisory Board selected the top 200, the program connected each cause with a local nonprofit that can help solve the problem. 42 states have causes in the top 200.  The states with the most submissions in the top 200 were Arkansas (14), Maryland (12), California (10), Illinois (10) and Ohio (10).  

“The State Farm Youth Advisory Board aims to review and fund grants of a diverse nature,” Dixon continued. “What’s more, the Neighborhood Assist program empowers communities and individuals to support the grant of their choice by facilitating an open voting system via Facebook.”

The 200 causes have until June 3 to rally votes and anyone voting is allowed up to 10 votes per day. On June 16, the top 40 vote-receiving causes will be announced on the Facebook app and a $25,000 grant will be awarded to the affiliated nonprofits.

“Over the past three years, it’s been great to see State Farm Neighborhood Assist grants support causes that positively impact communities across the country,” said Kellie Clapper, State Farm Assistant Vice President.  “The communities themselves can play an important role in inspiring people to rally and vote for these important causes.”

For a complete list of the top 200 causes or to vote for a cause, get the free Facebook app at www.statefarm.com/neighborhoodassist. 

About State Farm®: 
State Farm and its affiliates are the largest provider of car insurance in the U.S. In addition to providing auto insurance quotes, their 18,000 agents and more than 65,000 employees serve over 82 million policies and accounts – nearly 80 million auto, home, life, health and commercial policies, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 41 on the 2014 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.

About the Youth Advisory Board
The Youth Advisory Board is comprised of 30 students, ages 17-20, from across the United States who serve a two-year term. Their directive is to implement a $5 million-a-year signature service-learning initiative to address issues important to youth and communities. The Board is completely autonomous and youth-driven, and funds projects focused on issues selected by the board that impact youth. It consists of a diverse group of full-time students at high schools and universities. Each member commits about 15 hours a month to the Board and participates in three face-to-face meetings per calendar year. The Board will fund the 40 grants awarded through the State Farm Neighborhood Assist program with a portion of its $5 million funding in 2015. For more information on the Youth Advisory Board, visit www.statefarmyab.com.

 


NHCLC Names United Nations and White House Liaisons to Increase Efforts on Behalf of Persecuted Church

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NHCLC Names United Nations and White House Liaisons to Increase Efforts on Behalf of Persecuted Church

Dr. Gus Reyes and Ricardo Luna to take on new roles  


SACRAMENTO, California, May 13, 2015 /PRNewswire-HISPANIC PR WIRE/ — Amid increased violence toward Christians worldwide, Rev. Samuel Rodriguez, president of the National Hispanic Christian Leadership Conference (NHCLC)/CONEL, which has a continued focus on justice and compassion for all individuals created in the Image of God, today announced the organization has named liaisons to the White House and the United Nations.

Dr. Gus Reyes, NHCLC/CONEL Chief Operating Officer and Director of the Texas Baptist’s Christian Life Commission, will serve as the official White House liaison for the organization and the deputy liaison to the United Nations. Ricardo Luna, NHCLC/CONEL Executive Director, will serve as the organization’s chief liaison to the United Nations. 

“We have said before that we cannot be complacent when our brothers and sisters in Christ are being persecuted around the world,” Rodriguez said. “It is time to take action and propel proactivity on behalf of those around the world that should not and cannot do this alone.”

Recent statistics reported by Christianity Today show that worldwide levels of persecution of the Christian Church have increased, with 2014 having had the greatest number of religious freedom violations against Christians worldwide in recent memory.

“Having spent 23 years working in countries with religious persecution, religious liberty and religious equality issues, I celebrate the opportunity to create a space of global influence for the Lamb’s agenda at the United Nations,” said Luna. “I am excited to continue to work on vital issues affecting Christian believers around the world, including the emerging generation challenge.  

“In order to fulfill the millennium goals of the United Nations, we must promote and invest in transformational principles and values for children around the world,” Luna added.  “An ounce of prevention is worth a millennium of cure.”

These new roles will help encourage action to fight poverty, address the emerging generation challenge, provide religious liberty, and promote the dignity of life – which are core issues of NHCLC/CONEL.

“We look forward to enhancing working relationships with leadership both at the United Nations and the White House to ensure every effort is being made on behalf of individuals being persecuted around the world for their Christian faith,” said Reyes. “The NHCLC/CONEL is committed to religious freedom, and these two new roles will further promote that commitment.” 

NHCLC/CONEL is the world’s largest Hispanic Christian organization. It serves as a representative voice for the more than 100 million Hispanic Evangelicals assembled in over 40,000 U.S. churches and another 500,000 congregations spread throughout the Spanish-speaking diaspora. The organization seeks to reconcile Evangelist Billy Graham’s message of salvation through Christ with Dr. Martin Luther King, Jr.’s march of prophetic activism. A bipartisan organization, NHCLC/CONEL follows the agenda of the Lamb, not the donkey or the elephant, and emphasizes “7 Directives” of Life, Family, Compassionate Evangelism, Stewardship, Justice, Education and Youth. For additional information, visit http://www.nhclc.org.


GENYOUth® Hosts Leadership Roundtable in Silicon Valley to Support Youth Empowerment

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GENYOUth® Hosts Leadership Roundtable in Silicon Valley to Support Youth Empowerment


SANTA CLARA, California, May 13, 2015 /PRNewswire-HISPANIC PR WIRE/ — GENYOUth, a philanthropic organization focused on addressing youth leadership for school and community wellness, today convened a high-level gathering of national leaders and students around the topic of youth empowerment.  The event was timed to coincide with the release of GENYOUth’s latest Report, “Empowering Youth: Students as Change-Agents for Wellness in Schools and Communities,” which discusses the importance, and the need, for supporting youth in becoming stewards for school and community wellness.

Held in partnership with Jamba Juice and SAP, and supported by Dannon and Sodexo, the gathering brought together leaders from diverse industries including the technology, education, financial, government, healthcare, nutrition, and sports sectors. The goal of the discussion was to generate perspectives on such vital topics as how youth empowerment is essential to driving healthy changes in schools and communities; how youth are working to advance social change; and how public/private collaboration and the involvement of business can further support the development of a healthy, high-achieving generation of empowered youth.

“In America, youth have always been at the forefront of positive social change, whether it was the adoption of seat-belt laws, the anti-smoking crusade, anti-bullying campaigns, or similar movements,” said Alexis Glick, CEO of GENYOUth. “It is our mission to enable empowered, entrepreneurial youth who will deliver to the next generation, and beyond, healthier schools, communities, and a healthier nation as a whole. Our Roundtable discussions are essential to helping develop specific calls to action and identifying support and funding in making youth empowerment possible.”

Today’s meeting included students from GENYOUth’s flagship program Fuel Up to Play 60 and its entrepreneurship program AdVenture Capital, developed in partnership with SAP. Student representatives attended and shared their successes and how programs like these have helped create meaningful and positive change in their schools and communities.  As the largest school based nutrition and fitness program, Fuel Up to Play 60 program currently engages millions of students in eating healthier and staying active and the AdVenture Capital program has helped students across the country receive grant funds to help implement their ideas.

“SAP is proud to partner with GENYOUth and provide the technology platform for Adventure Capital. Developing the entrepreneurial skills of the next generation of leaders will help shape the future of tomorrow – and business has to make this a priority,” said Jen Morgan, president SAP North America. “Adventure Capital is helping students turn their health and wellness ideas into reality and create meaningful programs that have a real impact on their communities.”

Added Jamba Juice CEO James White, “Jamba Juice is committed to the health and wellness of youth and the communities we serve.  This Roundtable enables us to convene with like-minded corporate, philanthropic and other partners to ideate and build programs that continue to drive our unified visions of a healthy, empowered generation of youth.”

As a result of today’s meeting, according to GENYOUth CEO Glick, “the group successfully identified how its collective assets and insights can be utilized to improve school nutrition and physical activity environments and readiness to learn, as well as to support GENYOUth’s sharpened focus on youth-led solutions.”

About GENYOUth
A leading nonprofit, GENYOUth brings leaders in health and wellness, education, government, and business together in a movement to empower America’s youth to achieve a healthier future by uniting partners, raising funds, and uplifting the student voice. GENYOUth has established itself as a thought leader in youth health and wellness and collaborates with its partners to convene experts, conduct research, publish perspective reports, and build programs that make a lasting difference in the pursuit of healthy, high-achieving youth. Founded in 2010 through a public-private partnership with the National Dairy Council and the NFL, GENYOUth has raised funds, increased visibility and commitment to school wellness among health and wellness leaders, educators, students, parents, community leaders, and businesses. Learn more about GENYOUth partnership, volunteer, and donation opportunities at www.GENYOUthFoundation.org or contact us at [email protected].

About Jamba Juice Company
Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot teas, hot oatmeal, breakfast wraps, and sandwiches, Artisan Flatbreads™, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of October 15, 2013, there were 847 Jamba Juice store locations globally. Jamba is a proud sponsor of “Team Up for a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice’s locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 291,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.


Amscot to celebrate Miami branch open house on Saturday, May 16th, while supporting local non-profit organization

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Amscot to celebrate Miami branch open house on Saturday, May 16th, while supporting local non-profit organization


MIAMI, May 13, 2015 /PRNewswire-HISPANIC PR WIRE/ — Amscot is set to celebrate the open house of its Miami branch at 6788 SW 40th Street on Saturday, May 16th from noon to 2 p.m. As part of the open house celebration, Amscot will be donating $500 to the Pace Center for Girls Miami, a non profit organization that provides a non-residential delinquency prevention program, targeting the unique needs of females aged 12 to 17 who are identified as dependent, truant, runaway, delinquent, or in need of academic skills. Their purpose is to intervene and prevent school withdrawal, juvenile delinquency, teen pregnancy, substance abuse and welfare dependency in a safe and nurturing environment.

Logo – http://photos.prnewswire.com/prnh/20060316/FLAMSCOTLOGO

In addition to supporting the Pace Center for Girls Miami, the open house event will also offer an array of activities for families. Everyone wins something when they spin our prize wheel, including a $100 Publix Gift Card for one lucky person!  Bike helmets will be given to the first 100 kids to arrive and there will be radio station giveaways from MY93.9 FM & Mega 94.9 FM as they broadcast live from Amscot’s parking lot. Free refreshments and lunch from Pollo Tropical will be provided and there will be giveaways from MetroPCS. An Amscot recruiter will be on hand to talk about the many exciting career opportunities available with Amscot.

“Through the years, Amscot has served countless Florida families with convenient financial services that help them get on with the business of life. When we hold events like this, it’s only natural that our focus on families and children remains front and center,” says Ian MacKechnie, Amscot’s Founder & CEO. 

The Child Rescue Network will be on hand for a free kid’s fingerprinting program. Their Safety ID Program will weigh and measure kids, take a thumbprint and photograph and give parents a laminated Safety ID Card to put in their wallets. These valuable tools save lives and can help quickly reunite a lost child with his family.

All Amscot branches are open 365 days a year, providing convenient access to financial services. Amscot offers cash advances, check cashing, electronic bill payment, money transfer services, prepaid cards, notary services, ATMs, copying and faxing service. Additionally, a consumer can obtain money orders with no purchase fees – no other purchase is necessary for a customer to be able to purchase a money order for free.

Founded in 1989, Amscot employs more than 1,700 associates who work at the company’s 240 retail branches and at the company’s corporate headquarters in Tampa. Amscot operates branches in 20 Florida counties. The company has retail locations in Hillsborough, Pinellas, Pasco, Hernando, Polk, Hardee, Highlands, Manatee, Sarasota, Orange, Osceola, Seminole, Lake, Volusia, Brevard, Marion, Citrus, Flagler, Broward and Miami-Dade counties.


The Spotlight Shines On The 2015 Toyota Camry At People en Espanol’s Annual Los 50 Mas Bellos Event

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The Spotlight Shines On The 2015 Toyota Camry At People en Espanol’s Annual Los 50 Mas Bellos Event

A Camry inspired leather jacket makes its debut on the red carpet with actor, William Levy.


NEW YORK, May 13, 2015 /PRNewswire-HISPANIC PR WIRE/ — Some of the most beautiful Latin artists came together last night as People en Espanol hosted their annual Los 50 Mas Bellos event in New York City’s IAC Building.  The 2015 Toyota Camry joined the action at the star-studded event in a very unique way.   While guests enjoyed an art installation highlighting the Camry, one of the evening’s special guests and 50 Most Beautiful stars, Cuban actor, William Levy, donned a specially designed leather jacket featuring the same leather material and bold red stitching that can be found in the 2015 Toyota Camry. 

Video – http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/215769-Toyota-Camry-Inspired-Jacket-2015.mp4
Photo – http://photos.prnewswire.com/prnh/20150513/215766
Photo – http://photos.prnewswire.com/prnh/20150513/215768
Logo – http://photos.prnewswire.com/prnh/20150513/215767LOGO

The jacket was designed and styled by Kathy Kopp, Miami based Colombian designer and stylist to many recognized stars including Shakira, and made with the leather used in the vehicle’s seats and accentuated with red stitching.  The designer was inspired by the bold and distinctive design of the Camry that lead to the idea of a uniquely crafted jacket.  In partnership with Toyota, William Levy wore the jacket to make an exclusively bold and distinctive fashion statement that evening.   

“This event is one of our long-standing sponsorships that allows us to connect to many of today’s Latino artists and stars in the community.  This year, we wanted to shine the spotlight on the 2015 Camry by highlighting the versatility and luxury of the material you can find in this latest model,” said Jack Hollis, group vice president of marketing at Toyota Motor Sales, U.S.A., Inc.

Another one of the 50 Most Beautiful stars, singer Becky G., joined Toyota to give followers an inside look at the red carpet action that evening.  She shared messages and video on @ToyotaLatino and Facebook channels.

Other Toyota sponsored activations for the event included the ever popular “Elije tu Bello” contest, which garnered more than a million fan votes online and People en Espanol’s new “Bellos Unplugged” video series.  The video series provides readers exclusive behind the scenes photos, beauty tips and interviews with some of their favorite 50 Most Beautiful celebrities on the People en Espanol portal.  For more on the Bellos issue and highlights from Toyota at the event visit peopleenespanol.com and www.facebook.com/ToyotaLatino.

About Toyota
Toyota (NYSE:TM), the world’s top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people (more than 33,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.  

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com

Actor William Levy wears the Toyota Camry inspired leather jacket on the red carpet for People en Espanol's Los 50 Mas Bellos on Tuesday, May 12, 2015. El actor William Levy lucio una chamarra de piel inspirada en el Toyota Camry 2015 en la alfombra roja durante el evento de Los 50 Mas Bellos de People en Espanol el martes, 12 de mayo, 2015.

 

Toyota Camry inspired leather jacket debuts at People en Espanol's Los 50 Mas Bellos red carpet event on Tuesday, May 12, 2015.

 

Toyota Logo

Media Contacts:
Delia L. Lopez 
Conill
[email protected] 
424.290.4456

Javier Moreno
Toyota Motor North America, U.S.A., Inc.
[email protected]
469.292.1027


Live Nation Entertainment Names Jordan Zachary As Chief Strategy Officer

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Live Nation Entertainment Names Jordan Zachary As Chief Strategy Officer


LOS ANGELES, May 13, 2015 /PRNewswire-HISPANIC PR WIRE/ — Live Nation Entertainment (NYSE: LYV) announced today that Jordan Zachary has been named Chief Strategy Officer, reporting to President and CEO Michael Rapino. Zachary joins Live Nation from The Raine Group, where as a managing director of the merchant bank, he collaborated with Live Nation’s team on its festival strategy, and was a key part of recent Live Nation deals, including C3 Presents and the programming partnership with VICE, where he also holds board affiliations.

Photo – http://photos.prnewswire.com/prnh/20150513/215688

“As we continue to drive our global market share, bringing on Jordan who has deep expertise in the live music and media industries will help us accelerate the growth of our concerts flywheel and find additional ways to build our high margin on-site, advertising and ticketing businesses,” said Rapino.

Zachary said: “Michael has built an unparalleled platform with tremendous assets, and today more than ever, Live Nation is positioned to shape the music industry. The Live Nation team is world-class, and I am excited about contributing to the company’s continued growth and plan.”

Zachary, who most recently served as managing director at The Raine Group, a global merchant bank focused on technology, media and telecommunications, has a successful track record working with some of the industry’s most notable burgeoning brands, as well as with Fortune 500 companies. Throughout his career, Zachary has executed a variety of mergers and acquisitions, capital raising transactions, and strategic assignments for clients in the media, entertainment and digital media industries. In addition to taking on operational and strategic roles with advising executive teams around the world, he has worked in the global media investment banking groups of Lehman Brothers as well as UBS Investment Bank. Zachary currently serves on the boards of Margaritaville and C3 Presents, and is an observer on the board of directors of Vice Media and Important Studios. He holds a B.A. from Colgate University.

About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com

Follow us on Twitter: @LiveNationInc

 


Ismael Cala and Amazon announce Second Literary Contest of Indie Authors in Spanish

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MIAMI, May 13, 2015 /PRNewswire-HISPANIC PR WIRE/ — Ismael Cala and Amazon announce the Second Literary Contest of Indie Authors in Spanish.  Through this initiative, independent authors can publish their unpublished works on the Kindle Direct Publishing (KDP) platform.

Ismael Cala, anchor on CNN en Espanol, inspirational author and lecturer will be the contest ambassador.

From July 1st to August 31st, authors will be able to upload their works onto the Amazon KDP (https://kdp.amazon.com) platform; they will have control over the entire publishing process, from designing the cover to setting the price.  They will even be able make a printed copy available to their readers using Createspace (www.createspace.com).

Books will be assessed based on their creativity, originality and the quality of the writing, and five finalists will be chosen. The winner will then be selected, who will have the opportunity to be published in a print edition by the publishing house La Esfera de los Libros, and to be translated and published in digital, print and audio format in English by AmazonCrossing, the Amazon Publishing label.

“I am delighted to work with Amazon to extend the reach of authors and books in Spanish in the U.S. and Latin America.  I have interviewed hundreds of authors on the CALA program, on CNN en Espanol, and I am committed to the written word in all its formats,” said Ismael Cala.

Pedro Huerta, director of Kindle Content in Spanish for Amazon, commented that “KDP was created to help authors find their audience, and for readers to discover their new favorite books.”  

ABOUT ISMAEL CALA

Ismael Cala, host of the CALA show on CNN en Espanol, has more than 25 years of media experience in Cuba, Canada, the U.S. and Mexico. His books, “El poder de escuchar [‘The power of listening’]” (2013) and “Un buen hijo de P ” (2014) have become best sellers in Latin America and the U.S.  Ismael directs the digital magazine “Cala 3.0,” and publishes a weekly column in more than 25 newspapers and magazines. 

About Amazon.com

Amazon opened its virtual doors in July of 1995. The company is guided by four principles: focusing on customers instead of competitors, passion for invention, commitment to the excellence of its operations and long-term vision.

For more information: http://ismaelcala.com/ismael-cala-amazon.html

 


Fuel Up to Play 60 Kick-Offs Spring Funding Campaign for California Schools

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Fuel Up to Play 60 Kick-Offs Spring Funding Campaign for California Schools

State’s K-12 schools can qualify for up to $4,000 in funding for health and wellness programs


SAN FRANCISCO, May 13, 2015 /PRNewswire-HISPANIC PR WIRE/ — Spring 2015 Fuel Up to Play 60 (FUTP 60) grant funding applications are now open to California K-12 schools interested in supporting health and wellness initiatives. Applications will be accepted now through June 16, 2015 for the FUTP 60 national in-school nutrition and physical-activity program activated in California by the California Milk Advisory Board (CMAB) on behalf of the state’s more than 1,450 California dairy families.

Photo – http://photos.prnewswire.com/prnh/20150512/215664
Logo – http://photos.prnewswire.com/prnh/20150512/215666LOGO
Logo – http://photos.prnewswire.com/prnh/20150512/215665LOGO

“California dairy families are deeply committed to supporting kids in local communities and have allocated up to $100,000 in funds to help improve student wellness during this program cycle. We’re excited to see how schools can bring healthy eating and physical activity programs to life to help kids create healthy habits for life,” said Jennifer Giambroni, Director of Communications for the CMAB.

Qualifying California schools participating in FUTP 60 are eligible for up to $4,000 during the school year. Funding eligibility for the 2015-2016 school year is held through a competitive program designed to support schools that implement plays from the 2015-2016 edition of the Fuel Up to Play 60 Playbook. The FUTP 60 Playbook is an online resource available to help educate students on ways to eat healthier and promote physical activity during the day. Example plays include the Farm to School play that teaches healthy eating choices, allowing participants to team-up with those in their school and community to learn more about the benefits of eating fresh dairy and farm-raised foods; and Ramping Up Recess – a program designed to make recess better for students that involves moving recess to before lunch.

During the fall 2014 campaign drive, the CMAB helped to award 18 schools and 3 school districts with $100,000 in grants on behalf of CMAB and other stakeholders, including $30,000 in “Hometown Grants” from California’s three NFL teams to Santa Clara Unified, Oakland Unified and South Bay Union School Districts.

The following schools received funding through the FUTP 60 Fall 2014 grant process:

El Roble Intermediate, Claremont USD

Scott Valley Junior High, Scott Valley USD

Denair Academic Avenues Charter School,

Bayside Elementary, South Bay Union

Denair USD

Elementary SD

Questa Elementary, Lammersville USD

Utt Middle School, Tustin USD

ICEF Vista Elementary and Middle
Academies, LAUSD

Oak Manor Elementary, Ukiah USD

Pinole Valley High School, West Contra

Costa USD

Tenaya Middle School, Merced City SD

College Park Elementary, Newport-Mesa

Central Catholic Elementary, South

USD

Pasadena USD

Arthur A. Benjamin Health Professions

Anderson Valley Elementary, Anderson

High School, Sacramento City USD

Valley USD

Lorenzo Manor Elementary, San Lorenzo

Canyon Elementary, Irvine USD

USD

Lake Canyon, Galt Joint USD

For more information on Fuel Up to Play 60, the spring grant deadline and to sign up an eligible school, visit FuelUpToPlay60.com.

About the California Milk Advisory Board (CMAB)
The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s more than 1,450 dairy families. With headquarters in South San Francisco and Modesto, the CMAB is one of the largest commodity boards in the United States. The CMAB executes advertising, public relations, research and retail and foodservice promotional programs on behalf of California dairy products, including Real California Milk and Real California Cheese. For more information and to connect with the CMAB through social media, visit RealCaliforniaMilk.com, like at Facebook.com/RealCaliforniaMilk, view videos at YouTube.com/RealCaliforniaMilk, follow at Twitter.com/RealCalifMilk and Instagram.com/RealCalifMilk and pin at Pinterest.com/RealCalifMilk

About Fuel Up to Play 60
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Football League (NFL) and National Dairy Council (NDC), which was founded by America’s dairy farmers, in collaboration with the U.S. Department of Agriculture (USDA). The program encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day. As a result of the program, last year 14 million students made better food choices by selecting nutritious options like low-fat and fat-free dairy products, fruits, vegetables and whole grains. Additionally, 14 million students are getting more physically active during the school day.

Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website and student contests. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, Academy of Nutrition and Dietetics Association/Foundation, National Hispanic Medical Association, National Medical Association and School Nutrition Association. Visit FuelUpToPlay60.com to learn more.

 


FIBRA Prologis Acquires 76,800 Square Feet of Logistics Space

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FIBRA Prologis Acquires 76,800 Square Feet of Logistics Space


MEXICO CITY, May 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — FIBRA Prologis (BMV: FIBRAPL14), the leading owner and operator of Class-A industrial real estate in Mexico, today announced the acquisition of a 76,800 square foot, fully occupied, logistics facility from Tierra y Armonia, a local developer. The property is located in the South Periferico submarket in Guadalajara.

“We are pleased to acquire this Class-A facility in the Periferico Sur Industrial Park. With this purchase, we obtain full control over the park comprised of five warehouses for a total of 566,000 square feet, which is 95.0 percent leased,” said Luis Gutierrez, chief executive officer, Prologis Mexico.

FIBRA Prologis owns approximately 5.9 million square feet of logistics and distribution space in its Guadalajara market as of March 31, 2015.

ABOUT FIBRA PROLOGIS

FIBRA Prologis is the leading owner and operator of Class-A industrial real estate in Mexico. As of March 31, 2015, FIBRA Prologis was comprised of 184 strategically located logistics and manufacturing facilities in six industrial markets in Mexico totaling 31.5 million square feet (2.9 million square meters) of gross leasable area.

FORWARD-LOOKING STATEMENTS

The statements in this release that are not historical facts are forward-looking statements. These forward-looking statements are based on current expectations, estimates and projections about the industry and markets in which FIBRA Prologis operates, management’s beliefs and assumptions made by management.  Such statements involve uncertainties that could significantly impact FIBRA Prologis financial results. Words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates,” variations of such words and similar expressions are intended to identify such forward-looking statements, which generally are not historical in nature.  All statements that address operating performance, events or developments that we expect or anticipate will occur in the future — including statements relating to rent and occupancy growth, acquisition activity, development activity, disposition activity, general conditions in the geographic areas where we operate, our debt and financial position, are forward-looking statements. These statements are not guarantees of future performance and involve certain risks, uncertainties and assumptions that are difficult to predict. Although we believe the expectations reflected in any forward-looking statements are based on reasonable assumptions, we can give no assurance that our expectations will be attained and therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements. Some of the factors that may affect outcomes and results include, but are not limited to: (i) national, international, regional and local economic climates, (ii) changes in financial markets, interest rates and foreign currency exchange rates, (iii) increased or unanticipated competition for our properties, (iv) risks associated with acquisitions, dispositions and development of properties, (v) maintenance of real estate investment trust (“FIBRA”) status and tax structuring, (vi) availability of financing and capital, the levels of debt that we maintain and our credit ratings, (vii) risks related to our investments (viii) environmental uncertainties, including risks of natural disasters, and (ix) those additional factors discussed in reports filed with the “Comisión Nacional Bancaria y de Valores” and  the Mexican Stock Exchange by FIBRA Prologis under the heading “Risk Factors.” FIBRA Prologis undertakes no duty to update any forward-looking statements appearing in this release.

Non-Solicitation – Any securities discussed herein or in the accompanying presentations, if any, have not been registered under the Securities Act of 1933 or the securities laws of any state and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements under the Securities Act and any applicable state securities laws. Any such announcement does not constitute an offer to sell or the solicitation of an offer to buy the securities discussed herein or in the presentations, if and as applicable.

FIBRA Prologis

Logo – http://photos.prnewswire.com/prnh/20140703/124469