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2015 AHAA Annual Conference A Must-attend For Brands And Agencies Looking For Growth

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2015 AHAA Annual Conference A Must-attend For Brands And Agencies Looking For Growth


FAIRFAX, Va., April 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — Content that is riveting and shareable, messages that are deeply grounded in insights and consumer engagement at the touch points that matter most – this is the curriculum for the 2015 AHAA Annual Conference, taking place April 27-29 at the Eden Roc Miami Beach. AHAA: The Voice of Hispanic Marketing is taking a bold approach this year, as it invites the industry to say goodbye to the “general market” and welcome the upcoming majority mainstream, which is primarily fueled by Hispanics. Brands and agencies, who want to stay relevant and grow their business in tomorrow’s marketplace, must understand this influential segment in order to stay alive. That’s why AHAA has invited C-suite leaders from forward-thinking brands and visionary trendsetters to serve as faculty and address the most important issues of the marketing industry today.

“The key to business growth has always been with the Hispanic market. AHAA has said it for years, and now top brands are with us, helping us drive the train and create future storylines,” said AHAA Chair Aldo Quevedo, principal/creative director of Richards/Lerma. “Content marketing, creative, digital, entertainment, mobile, programmatic, public relations, social media – all of these disciplines significantly impact the Hispanic market. That’s why this is a banner year for the AHAA Annual Conference: we are not only delivering big names, but we are putting together the content that every marketer needs to be successful.”

AHAA has brought together a list of who’s who marketing elite who understand the enormous impact the multicultural market has on American business: Kavita Vazirani, SVP, Media Strategy & Sciences, Comcast; Heidi Browning, SVP, Strategic Solutions, Pandora; Deanie Elsner,former CMO of Kraft Foods Group, Brian Terkelsen, CEO of MediaVest USA; Rick Gomez, SVP, Marketing, Target; Peter Hall, SVP, Marketing, Heineken Americas; Jim McNamara, Chairman of Panamax Films and Pantelion Films; Bob Pittman, Chairman and CEO of iHeartMedia, Inc.

Adding star power to the lineup are Latin GRAMMY® nominated singer/songwriter Leslie Grace, who is headlining a music/pop culture session, and Emmy®-nominated host of National Geographic Channel’s hit TV series Brain Games and creator of viral short film series Shots of Awe, Jason Silva, who will provide a futurist perspective on marketing. In addition, top firms, such as Nielsen, The Futures Company, Mintel, and the Hispanic Public Relations Association (HPRA) have chosen AHAA as the platform to unveil never-before-seen research on the Multicultural Superconsumer, Poly-cultural America, Millennials and Public Relations in the face of Total Market.

In what will be sure to be the talk of the conference, AHAA will extend its thought leadership position on Total Market by hosting a Total Market Luncheon to gauge industry pulse and explore best practices. With an innovative town-hall-meets-speed-dating format, each table will provide feedback to a series of questions and polls in a 140-character tweet with a public release of the results – be they fun or controversial – that very same day.

AHAA is known for its engaging and dynamite panels as well as never-seen-before research from top firms. This year, leaders from NBC Universal, Yahoo and IAB will talk about programmatic marketing; the dream team that catapulted Red Bull as a viral lifestyle brand will discuss content marketing; and for the first time, AHAA will have two Social Media SUPER Sessions featuring some of the biggest names across the blogosphere: Lynn Ponder, founder, webcitygirls and creator of interactive online talk show “Behind the Pink Wig;” Hector Trejo, creative senior production, development, digital team at Latin World Entertainment; multi-media personality Jessica Northey, founder, Country Music’s #CMchat; and Kim Garst, author, Will The Real You Please Stand Up; Ana Flores, blogger, author and social media entrepreneur, founder of Latinas Bloggers Connect; Marinés Duarte, family & lifestyle expert for Univision, co-founder of M4 Media Group, and founder of En Tu Zapatos blog; Jeanette Kaplun, award-winning journalist, TV personality, and founder of bilingual platform Hispana Global.

Finally, AHAA will crown the 2015 Marketer of the Year winner, the best account and media planners of our industry with the HispanicAd.com HAPE and HMPE Awards, and the best creative campaigns as part of the 2015 U.S.H. Idea Awards, taking place at The Colony Theatre in Miami, FL on Tuesday, April 28, 2015. In fact, prior to the awards, AHAA will provide a sneak peek of the best of Latin American creativity with the “Eye on Latin America,” a select reel of inspiring, unexpected work that garnished global recognition with El Ojo Awards.

To register for the conference, please visit http://ahaa.org and download the conference app at https://crowd.cc/s/5usQ. Follow AHAA on Twitter using its @ahaa handle and join in the conference chatter on Facebook, LinkedIn and Twitter using the hashtag #thinkahaa.

About AHAA:
Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.


CRC Industries to Exhibit at Automechanika, Chicago, IL

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CRC Industries to Exhibit at Automechanika, Chicago, IL

Product Demo by Celebrity Jessi Combs on Service Repair Stage;

Drawing to Win “Free CRC Products for a Year” at Booth #1702


WARMINSTER, Pennsylvania, April 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — CRC Industries, Inc., manufacturer of specialty chemicals for automotive technicians and do-it-yourselfers (DIYers), announces that it will exhibit at Booth #1702 at the upcoming Automechanika trade show in Chicago, IL. The event is scheduled to be held from April 24 -26, 2015 at McCormick Place West.

Photo – http://photos.prnewswire.com/prnh/20150408/197323

Logo – http://photos.prnewswire.com/prnh/20120111/PH33464LOGO

A highlight of CRC’s presence at Automechanika, Chicago, will be the company’s partnership with dynamic automotive celebrity, Jessi Combs. A metal fabricator, TV personality, racing driver and “fastest woman on 4 wheels,” Combs is widely known in the automotive world and is a popular role model for women in the industry.

She will be present at the CRC booth on Sunday, April 26 from 11:30 to 1:00 p.m. and will meet with visitors and sign autographs. From 1:00 to 1:30 p.m. show attendees may see Combs at the Service Repair Demonstration Stage where she will be performing a product demonstration of CRC’s “Complete 4-Step Fuel System Service” which covers the following popular products: 

  • CRC 1-TANK Power Renew® Complete Fuel System Cleanup;
  • CRC GDI IVD™ Intake Valve Cleaner
  • CRC Mass Air Flow Sensor Cleaner
  • CRC Throttle Body & Air Intake Cleaner

Jessi will speak to the audience about how carbon deposits that form in a vehicle’s fuel system as we go about our daily driving, can cause problems such as decreased gas mileage, hesitation, loss of power and excessive emissions.  Products in the CRC Complete 4-Step Fuel System Service are designed to clean a vehicle’s entire fuel system, restore power and performance and improve fuel economy.

As part of a special show promotion, automotive repair and collision shop owners, technicians and jobbers attending Automechanika will be eligible to win “Free CRC Products for a Year” for a maximum retail value of $3,000. Attendees may enter to win at the CRC booth #1702 at any time during the show. The winner will be randomly selected and announced by Jessi Combs during her appearance at the booth on Sunday, April 26 from 11:30 to 1:00 p.m.

“Our marketing partnership with Jessi Combs will enhance CRC’s presence at Automechanika,” said Dori Ahart, CRC Marketing Manager, Automotive Division. “Not only does her celebrity presence draw show traffic, but her consistent support for our products creates excitement and enthusiasm in our current and prospective customers,” Ahart said.

“Working with the CRC team has been truly rewarding.” Combs added, “It gives me the opportunity to stand behind a trusted brand that delivers on its promise.  I have been using CRC products for years and rely on them to always perform as expected.”

Automechanika Chicago is the largest tradeshow and training event for the automotive aftermarket.  It specifically targets automotive service and collision repair shop owners, technicians, distributors, jobbers and other industry professionals. For more information about Automechanika Chicago, please visit: www.automechanikachicago.com.

CRC trademarked brands include: CRC®, K&W®, Sta-Lube®, and Marykate®.

About Jessi Combs:
Jessi Combs’ passion to get behind the wheel of nearly anything with a motor has led her through amazing achievements. With a degree in custom automotive fabrication, Jessi has reached out to millions with her build skills on international TV shows such as All Girls Garage, as well as through community and educational outreach. Known as the fastest woman on four wheels, first “Queen” of the Hammers, an Ultra4 National Champion, and a Baja 1000 podium finisher, she simply leads by example. Her company the REAL DEAL shows more women (and men) that they too can build their ideas, go fast, get dirty, and yet still be feminine and fun.

www.crcindustries.com


March of Dimes Celebrates Salk Vaccine 60th Anniversary

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March of Dimes Celebrates Salk Vaccine 60th Anniversary



Vaccines Can Help Keep Diseases From Returning


NEW YORK, April 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — Vaccines are as critically important today as they were 60 years ago when the first polio vaccine, developed by Dr. Jonas Salk and his research team, was declared safe and effective.

Photo – http://photos.prnewswire.com/prnh/20150408/197448

April 12th marks the 60th anniversary of the day polio, “the killer, the crippler,” began loosening its grip on children nationwide.

The Centers for Disease Control and Prevention (CDC) calls vaccines one of the ten greatest health achievements of the 20th century. Yet measles and whooping cough are two examples of vaccine-preventable diseases that are on the increase as a result of declining immunization rates.

“Vaccines defeated diseases like polio, measles and pertussis,” says March of Dimes Chief Medical Officer Edward R. B. McCabe, MD, PhD. “Those vaccines were successful because of consistent, long-term efforts. This recent lapse in our vigilance and commitment allowed these deadly diseases to return and spread. The March of Dimes remains a staunch advocate for vaccination of all children and pregnant women in accordance with the CDC’s recommendations.”

Founded in 1938 by President Franklin D. Roosevelt to combat polio, the March of Dimes funded the development of the Salk and Sabin polio vaccines, and launched an immunization campaign that eliminated polio from the United States by 1979.

“These vaccines have brought this terrible epidemic disease under control that once killed or paralyzed thousands in this country each year. They had a tremendous impact on the nation, and with their use, the world is now on the brink of eradicating the poliovirus completely,” says Peter L. Salk, MD, president of the Jonas Salk Legacy Foundation, a physician, medical researcher and the eldest son of Dr. Jonas Salk. “It is fitting to remember, during this 100th anniversary year of my father’s birth, that we can come together in the same way to solve other significant problems affecting the health of humanity.”

The United States Mint recently released a commemorative coin celebrating the March of Dimes history — from conquering polio to championing the health of babies — featuring Franklin D. Roosevelt and Dr. Jonas Salk, who were united by the March of Dimes work to conquer polio in the 1950s.

“Holding the coin is holding a bit of the past, present and future in your hands,” says Elizabeth Roosevelt Johnston, FDR’s great-granddaughter, whose twins were born too soon and benefitted from the March of Dimes work. “This anniversary is very important to me. I’m proud to be connected to the March of Dimes, because this is a great organization that continues to help all babies get a healthy start in life.”

Today, the March of Dimes, the leading non-profit organization for maternal and infant health, is hard at work to reduce the epidemic of premature birth, which affects nearly a half million babies in the U.S. and 15 million worldwide. In 2011, the organization established the March of Dimes Prematurity Research Center at Stanford University School of Medicine, bringing together the brightest minds from many disciplines to work together to determine the causes of preterm birth. The Ohio Collaborative, a partnership of the leading academic institutions, children’s hospitals and medical centers in Cincinnati, Columbus and Cleveland, was launched in 2013. Last year, research centers opened at Washington University in St. Louis and at the University of Pennsylvania. A fifth center is planned.

With chapters nationwide and its premier event, March for Babies, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit marchofdimes.com or nacersano.org. Find us on Facebook and follow us on Twitter.

March for Babies is supported by number one corporate supporter, Kmart, and top sponsors Famous Footwear, Macy’s, Cigna, United Airlines and Mission Pharmacal.


With Support Of Deaf Consumers And Interpreters, VRS Providers Present FCC with Joint Proposal to Improve Service and Expand Offerings, Upholding ADA Promise Of Functionally Equivalent Telecommunication Services

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With Support Of Deaf Consumers And Interpreters, VRS Providers Present FCC with Joint Proposal to Improve Service and Expand Offerings, Upholding ADA Promise Of Functionally Equivalent Telecommunication Services


WASHINGTON, April 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — A delegation representing all six U.S. providers of Video Relay Service (VRS) today presented a Joint Proposal to the Federal Communications Commission (FCC) that would enhance telecommunication services available to deaf consumers who use American Sign Language (ASL) to communicate and uphold the Americans with Disabilities Act mandate of functionally equivalent telecommunication services. The companies that are party to the Joint Proposal are: ASL Services, CAAG, CONVO, Purple Communications, Sorenson Communications, and Z VRS.

Video – http://youtu.be/QceMfe079CE

VRS is the primary technology used by the signing community to communicate over the telephone with people who are hearing. With VRS, a person who is deaf uses a videophone or a mobile application to communicate with a hearing person over the phone through an interpreter. The interpreter speaks to the hearing person and communicates using ASL with the person who is deaf. The introduction of high-quality VRS in the early 2000s has been transformational in the lives of people who are deaf and has helped level the playing field for many. Dr. I. King Jordan, the first deaf president of Gallaudet University, wrote in a 2013 op-ed, “I do not exaggerate when I say that VRS has changed my life.”

The Joint Proposal has the support of the major consumer groups representing the deaf, several of whom filed a letter with the FCC regarding the benefits of the proposed enhanced VRS service, as well as the Registry of Interpreters for the Deaf (RID).

The providers’ Joint Proposal addresses an issue currently pending with the FCC, the speed with which providers are required to answer VRS calls, and includes additional enhanced services that would benefit deaf consumers. Under their Joint Proposal, the FCC would (1) impose faster speed-of-answer service requirements; (2) permit providers to conduct a trial of skills-based routing; and (3) encourage the provision of deaf interpreters. Providers also committed to work together to resolve any remaining interoperability issues between the disparate video endpoints used by VRS consumers. In order to make these changes feasible, the Joint Proposal asks the FCC to agree to maintain the compensation rates paid to VRS providers at their current levels and not implement rate cuts scheduled to take effect beginning July 1, 2015. The enhanced services in the providers’ Joint Proposal are contingent upon stabilization of VRS provider compensation rates.

“Our greatest concern is quality of service and the continued innovation of Video Relay Service. The providers’ Joint Proposal will ensure that these things happen and that we keep moving toward the ADA’s mandate of functionally equivalent telecommunication service,” said Claude Stout, Executive Director, Telecommunications for the Deaf and Hard of Hearing, Inc. (TDI).

“Interpreters are the backbone of VRS and cannot easily bear the burden of changes to service requirements or offerings. We are pleased with the way the providers have structured this joint proposal to take into account the needs of interpreters as well as the consumers we serve,” said RID Board of Directors President Dawn Whitcher.

The VRS provider companies came together to address an important need: implementing regulatory changes so that they can continue offering high quality Video Relay Service under conditions that will allow the industry to survive and thrive over the long-term. The providers strove to put together a plan that not only met their needs, but that also could be embraced by their community of customers and interpreters. They are committed to moving forward in a way that provides for a robust and competitive VRS marketplace and, through consumer choice, quality service and innovation, maintains the ADA mandate of functionally equivalent telecommunications for people who are deaf and hard-of-hearing and rely on American Sign Language to communicate. They urge the FCC to act in a timely manner to adopt the provisions of the Joint Proposal.

In a June 2013 Order, the FCC adopted rules affecting the provision of VRS, including, among other things, a significant increase in its speed-of-answer requirement (from an 80-second average measured on a monthly basis to a 30-second average measured daily). The rules also set into motion an aggressive rate reduction schedule through January 1, 2017. The net effect of the Order was to increase service requirements while reducing provider compensation.

The 2013 rules were challenged in court, resulting in a September 2014 decision by the DC Circuit to vacate the speed-of-answer requirement and remand it back to the FCC to determine what impact the enhanced service requirement would have on providers’ costs. In the time since the court vacated the rule, the FCC has not made any effort to address speed-of-answer. Moreover, the agency has not made progress on other actions outlined in the 2013 Order, including development of a neutral platform, a user registration database, performing outreach, and the adoption of a market-based competitive bidding system for determining provider compensation rates. The rate reduction schedule, however, remains in effect.

As outlined in its June 2013 Order, the neutral platform was a key element of the FCC’s transition to a new ratemaking approach that uses competitively established pricing. The FCC confirmed last year that it was moving forward with the neutral platform. In response to the House Appropriations Subcommittee on Financial Services and General Government’s questions for the record regarding the FCC’s FY 2015 budget, the Commission stated that it was establishing an access technology reference platform (neutral platform) to ensure VRS consumer access to the latest technologies and to achieve interoperability. However, in February of this year, the FCC cancelled its RFP for the neutral platform.

Specific details of the VRS providers’ joint proposal:

The providers’ joint proposal consists of a unified package of reforms that are interdependent. In particular, none of the proposed service enhancements are feasible without the immediate stabilization of provider compensation rates. At the end of an eight-month trial, providers, consumers and RID will present data to the FCC to assist the Commission in establishing permanent minimum standards for each of the proposed enhanced services.

1.       Speed-of-Answer. The providers propose to meet a faster service-level requirement so that 80 percent of calls must be answered within 45 seconds, measured monthly. This compares to the current requirement that 80 percent of calls be answered within 120 seconds, measured monthly and the FCC’s 2013 rule that imposed a requirement that 85 percent of calls be answered within 30 seconds, measured daily. Further, the join proposal clarifies a penalty structure for an individual provider who fails to meet the speed-of-answer service level.

2.       Skills-Based Routing. Skills-based routing is the diversion of certain highly specialized calls, such as, but not limited to, legal, medical and technical support calls, to interpreters with knowledge in the relevant field. This National Association of the Deaf has called on the FCC to allow skills-based routing, but the FCC has prohibited it because of concerns over its potential misuse in place of in-person interpreting. The providers believe they can offer a workable solution that prevents abuse of the service and propose to conduct an eight-month trial of skills-based routing to determine its feasibility and what, if any, additional rules are necessary to prevent misuse.

3.       Deaf Interpreters. For certain individuals, the provision of a VRS interpreter is not sufficient for effective communications. Some people with limited English proficiency, cognitive disabilities or other circumstances require the assistance of a deaf interpreter in addition to the hearing VRS interpreter. The providers propose that the FCC encourage providers to offer the assistance of qualified deaf interpreters for an eight-month trial, followed by an FCC evaluation and development of data-driven permanent requirements. 

4.       Rates. As the D.C. Circuit recognized in its September 2014 ruling, VRS providers cannot meet more stringent service standards while compensation rates continue to decrease. Rate stabilization is necessary to support investment in service innovation and improvements. The providers propose that the FCC freeze VRS compensation rates at their current levels (those in effect during the first half of 2015) and not implement the rate cuts scheduled to take effect on July 1, 2015 and every six months thereafter through January 1, 2017.

Since 2010, rates for all providers have decreased significantly. In fact, rates for Tiers 1, 2 and 3 have decreased by 21 percent, 25 percent and 29 percent, respectively. For example, the rate for Tier 3 has decreased from $6.24 to $4.44. If the rate is not stabilized by July 1, 2015, Tier 3 will drop further to $4.25, representing a 32 percent reduction.

The companies that are party to the Providers’ Proposal are: ASL Services, CAAG, CONVO, Purple Communications, Sorenson Communications, and Z VRS.

 

 


Aspen Institute to launch Latinos and Society Program

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Aspen Institute to launch Latinos and Society Program

Goal is to Elevate Issues of Importance to Latinos and the Nation


WASHINGTON, April 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Aspen Institute today announced the launch of its Latinos and Society Program, a new initiative dedicated to increasing the awareness of the growing Latino community and its important contribution to all aspects of American society. 

As the second largest population in the US, projected to comprise one in four Americans by 2050, Latinos have an increasingly prominent and influential role in society. The Latinos and Society Program was founded to bring together influencers and decision-makers from Latino and non-Latino communities to find areas of common ground that can advance issues and policies of importance to Latinos and the country as a whole.

“Given the increasingly significant role Latinos play in American society, it was clear that the Aspen Institute should be focusing attention on issues important to this community, as well as infusing our own work with Latino voices and ideas,” said Institute President and CEO Walter Isaacson. “We are thrilled to have the accomplished business leader Monica Lozano chairing this program, and thank global entrepreneur and philanthropist Ricardo Salinas for providing funding to make the program possible.”

“I applaud the Aspen Institute for committing itself to advancing Hispanic issues as America’s issues,” commented Monica Lozano, Chair, Aspen Institute Latinos and Society Program. “The reach and reputation of the Aspen Institute uniquely positions it to build bridges of understanding across communities and I am proud to join the Institute in this endeavor.”

In creating a nonpartisan platform for public programming, policy convenings, and leadership development, the Latinos and Society Program aims to:

  • Influence the way decision-makers and others understand the Hispanic community and their role in the future of American society;
  • Promote policies that reflect the growing importance of this population; and
  • Develop leaders and expand networks that contribute to achieving these goals.

The program will place a particular emphasis on educational achievement, economic advancement and civic participation, and launch a Latino Leadership Initiative to develop the next generation of entrepreneurial civic-minded Latino leaders.

The Aspen Institute will officially launch the Latinos and Society Program at a special reception in Washington, DC, on Thursday, April 9.

The Latinos and Society program was made possible thanks to a founding gift from the Ricardo Salinas Foundation, which also established the Ricardo Salinas Scholarship Fund to underwrite Latino participation in a variety of Aspen Institute seminars, programs, and events.

“It’s an honor to join the Aspen Institute as it embarks on this essential effort to raise awareness of Latinos’ increasingly prominent role in American society,” said Ricardo Salinas, president and founder of the Mexico-based Grupo Salinas and trustee of the Aspen Institute. “Robust dialogue and engagement can generate ideas and action that will ultimately lead to greater opportunity for Latino Americans.”

The Woody and Gayle Hunt Family Foundation provided additional founding support for the Latinos and Society Program, and the Program has also received major commitments from Target, Comcast NBCUniversal, and Toyota.

The Aspen Institute is an educational and policy studies organization based in Washington, DC. Its mission is to foster leadership based on enduring values and to provide a nonpartisan venue for dealing with critical issues. The Institute is based in Washington, DC; Aspen, Colorado; and on the Wye River on Maryland’s Eastern Shore. It also has offices in New York City and an international network of partners. For more information, visit www.aspeninstitute.org.

The Latinos and Society Program is a policy program of the Aspen Institute committed to increasing the understanding of, and improving outcomes for, the growing US Latino population and therefore, the United States. The Latinos and Society program will convene meaningful dialogues among cross-sections of society with the goal of influencing more informed decision making, contribute to public awareness of Latino issues as America’s issues, infuse the work of the Aspen Institute with Latino voices, faces and ideas, and develop Latino leadership capacity. 


Vonage Introduces the Mexico Freedom Plan

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HOLMDEL, New Jersey, April 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — Vonage, a leading provider of communications services for consumers and businesses, has launched the Mexico Freedom plan, providing flexible, easy and affordable communications between the U.S. and Mexico. The Mexico Freedom plan is the only residential calling plan offering unlimited1 calling both to and from Mexico for both landlines and mobile phones, and is available for $29.99 per month (plus taxes and fees) with a one-year agreement.

Staying in touch over the phone can be cost prohibitive for many with friends and family in Mexico. Since the cost of calls from Mexico to the U.S. can be expensive, the burden often falls to those living in the U.S. to call Mexico. The Mexico Freedom plan not only provides unlimited1 calling to address the increasing need and desire to call mobile phones throughout Mexico, it also offers Local Access Numbers in Mexico. Local Access Numbers are phone numbers in Mexico that friends and family can call to reach a Vonage customer, giving them the freedom to call a Vonage customer in U.S. for the price of a local call.

“We know that a big hurdle for those trying to stay in touch with friends and family in Mexico is the cost to call both to and from the country,” said Vanessa Rodriguez, Director, Multicultural Marketing, Vonage. “The new Mexico Freedom plan breaks down these barriers by giving both those in the U.S. the flexibility to call Mexico easily and affordably while at the same time enabling family in Mexico to call Vonage customers in the U.S. for the price of a local call with our Local Access Numbers.”

Customers can also use their home phone plan to make and receive calls on their iPhone® or Android™ smartphones2 anywhere there is a Wi-Fi or data3 connection with the Vonage® Extensions® App. Once installed, calls to a customer’s home number will ring on the linked smartphones, ensuring customers never miss a call, can keep their mobile numbers private and can make low-cost international calls from virtually anywhere. With Wi-Fi calling, customers can use Vonage service on mobiles in areas with poor cellular coverage, including their homes.

In addition to unlimited1 calls to Mexico, the Vonage Mexico Freedom plan provides unlimited1 calling throughout the U.S., Canada and Puerto Rico. Learn more here.

“The Vonage Mexico Freedom plan provides customers with an inclusive calling experience, with the ability to make and receive calls from their smartphones using their home calling plan and providing local access numbers for friends and family in Mexico to call them in the U.S. for the cost of a local call. No other home phone service provider offers this level of versatility, convenience and value,” Rodriguez said.

1Reasonable Use Policy applies.
2 Up to two mobile phones per line can be linked.
3 Data rates apply.

About Vonage

Vonage (NYSE: VG) is a leading provider of cloud communications services for consumers and businesses. Vonage provides a robust suite of feature-rich residential and business communication solutions that offer flexibility, portability and ease-of-use, designed to meet the needs of a wide range of customers from individuals to large businesses.

Vonage residential service (www.vonage.com) for individuals and families, and Vonage Business Solutions service (www.vonagebusiness.com) for small and medium businesses, run over the top of a customer’s existing broadband connection. Through Telesphere (www.telesphere.com), Vonage offers service with carrier-grade performance over a private national MPLS broadband network, which is especially well suited to address the needs of larger businesses with multiple offices that require higher service level agreements (SLAs).

Vonage Holdings Corp. is headquartered in Holmdel, New Jersey. Vonage® is a registered trademark of Vonage Marketing LLC, owned by Vonage America Inc.

To follow Vonage on Twitter, please visit www.twitter.com/vonage. To become a fan on Facebook, go to www.facebook.com/vonage. To subscribe on YouTube, visit www.youtube.com/vonage.


Diclegis® For Morning Sickness Now Available In Puerto Rico

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Diclegis® For Morning Sickness Now Available In Puerto Rico

Prescription Treatment Hits Pharmacies for More Than 30,000 Pregnant Women Who Suffer from Nausea and Vomiting of Pregnancy (NVP) in Puerto Rico[1]
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[3]

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[4]

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[5]


ROSEMONT, Pa., April 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — Duchesnay USA announced today the market introduction of Diclegis® (doxylamine succinate and pyridoxine hydrochloride) Delayed-Release Tablets in pharmacies throughout Puerto Rico. Diclegis was approved by the U.S. Food and Drug Administration (FDA) in April 2013, and is the only prescription treatment indicated for nausea and vomiting of pregnancy (NVP),6 more commonly known as morning sickness.7

Experience the interactive Multimedia News Release here http://www.multivu.com/players/English/7487651-diclegis-available-for-morning-sickness

Diclegis offers pregnant women suffering from morning sickness a safe and effective option for reducing symptoms of nausea, retching and vomiting when conservative management, such as diet modifications, have failed.6 The FDA granted Diclegis with the best rating available, Pregnancy Category A, which means the results of controlled studies have not shown an increased risk to an unborn baby during pregnancy.6,8

“Duchesnay USA is excited to expand the availability of Diclegis to Puerto Rico. Now, more pregnant women and healthcare professionals can benefit from this safe and effective therapy,” said Dean Hopkins, General Manager of Duchesnay USA.

Morning sickness is a medical condition that affects 70 to 85 percent of pregnant women,2,3,4,5 with symptoms ranging from mild to severe nausea and vomiting[9] that can occur throughout the day.5

The two active ingredients in Diclegis that help reduce symptoms of nausea and vomiting – doxylamine succinate (an antihistamine) and pyridoxine hydrochloride (vitamin B6)6 – continue to be recommended as a first-line pharmacotherapy for morning sickness treatment by the American Congress of Obstetricians and Gynecologists (ACOG)7 and the Association of Professors of Gynecology and Obstetrics (APGO).10

Pregnant women prescribed Diclegis should take two tablets at bedtime every day. If symptoms are not adequately controlled, the dose can be increased over a period of three days as described in the Full Prescribing Information to a maximum recommended dose of four tablets daily – one in the morning, one mid-afternoon and two at bedtime. Diclegis is to be taken as a daily prescription and not on an as needed basis to help control symptoms throughout the day.6 

For more information about Diclegis, visit www.Diclegis.com.

Important Safety Information for Diclegis

Indication 

Diclegis® is indicated for the treatment of nausea and vomiting of pregnancy in women who do not respond to conservative management.

Limitations of Use

Diclegis has not been studied in women with hyperemesis gravidarum.

Important Safety Information

Do not take Diclegis if you are allergic to doxylamine succinate, other ethanolamine derivative antihistamines, pyridoxine hydrochloride, or any of the ingredients in Diclegis. You should also not take Diclegis in combination with medicines called monoamine oxidase (MAO) inhibitors, as these medicines can intensify and prolong the adverse central nervous system (CNS) effects of Diclegis. Use of MAOs may also prolong and intensify the anticholinergic (drying) effects of antihistamines.

The most common side effect of Diclegis is drowsiness. You should avoid engaging in activities requiring complete mental alertness, such as driving or operating heavy machinery, while using Diclegis until cleared to do so by your healthcare provider.

Do not take Diclegis with alcohol or sedating medicines, including other antihistamines (present in some cough and cold medications), opiates, or sleep aids, because severe drowsiness can happen or become worse, causing falls or accidents.

Diclegis should be used with caution in women who have: (1) asthma, (2) increased pressure in the eye, (3) an eye problem called narrow angle glaucoma, (4) a stomach problem called stenosing peptic ulcer, (5) pyloroduodenal obstruction, or (6) a bladder problem called bladder-neck obstruction.

Fatalities have been reported from doxylamine overdose in children. Children appear to be at a high risk for cardiorespiratory arrest. However, the safety and effectiveness of Diclegis in children younger than 18 years have not been established.

Diclegis is a delayed-release formulation; therefore, signs and symptoms of intoxication may not be apparent immediately. Signs and symptoms of overdose may include restlessness, dryness of mouth, dilated pupils, sleepiness, vertigo, mental confusion, and tachycardia. If you suspect an overdose or seek additional overdose information, you can contact a poison control center at 1-800-222-1222.

The FDA granted Diclegis Pregnancy Category A status, which means that the results of controlled studies have not shown an increased risk to an unborn baby during pregnancy.

Women should not breast-feed while using Diclegis because the antihistamine component (doxylamine succinate) in Diclegis can pass into breast milk. Excitement, irritability, and sedation have been reported in nursing infants presumably exposed to doxylamine succinate through breast milk. Infants with apnea or other respiratory syndromes may be particularly vulnerable to the sedative effects of Diclegis resulting in worsening of their apnea or respiratory conditions.

You are encouraged to report negative side effects of prescription drugs to the FDA. Visit www.fda.gov/medwatch or call 1-800-FDA-1088.

For full prescribing information, please visit www.diclegis.com.

About Nausea and Vomiting of Pregnancy (NVP)

Nausea and vomiting of pregnancy (NVP), or morning sickness, affects 70 to 85 percent of pregnant women.2,3,4,5 NVP can present differently for each woman; the symptoms include nausea, gagging, retching, dry heaving, vomiting, and odor and/or food aversion.9 For most pregnant women, symptoms generally cease at approximately 16 to 20 weeks.4 However, some women can experience symptoms throughout their pregnancy.5

About Diclegis

Diclegis (doxylamine succinate 10 mg, pyridoxine hydrochloride 10 mg) Delayed-Release Tablets are the only FDA-approved prescription treatment for nausea and vomiting of pregnancy (NVP) in women who do not respond to conservative management.6 Diclegis has proven to be a safe and effective treatment option for NVP, and received a Pregnancy Category A status, which means the results of controlled studies have not shown an increased risk to an unborn baby.6,8

About Duchesnay USA

Duchesnay USA is a unique healthcare company devoted to safeguarding the health and well-being of expectant mothers and their unborn babies. Its affiliate company, Duchesnay Inc., was founded in 1970 in Canada. The family-owned company realigned its business in 1992 to focus specifically on pregnant women after a family member experienced a very difficult pregnancy. Duchesnay USA was established in Rosemont, Pennsylvania in 2011 to pursue that same mission. Realizing a lack of sufficient information on medications for use in pregnancy, Duchesnay USA strives to ensure that expectant women who require pharmacological treatments have access to evidence-based medical information and therapies that are safe for them and their unborn babies. Duchesnay USA’s mission is to develop pharmacological solutions to reduce the symptoms of nausea and vomiting during pregnancy (NVP). For more information on Duchesnay USA, please visit www.DuchesnayUSA.com.

Contacts  
Laney Cohen  
Makovsky   
[email protected]   
212-508-9643   

[1] Martin JA, Hamilton BE, Osterman MJK, et al. Births: Final Data for 2013. National Vital Statistics Reports; Vol 64 no 1. Hyattsville, MD: National Center for Health Statistics. 2015.

[2] Jewell, D, Young, G. Interventions for Nausea and Vomiting in Early Pregnancy. The Cochrane Library. 2002; 1

[3] Medalie, J. Relationship between Nausea and Vomiting in Early Pregnancy and/or Abortion. The Lancet. 1957; 117-119.

[4] Whitehead, SA, Andrews, LR, Chamberlain, VP. Characterisation of Nausea and Vomiting in Early Pregnancy: A Survey of 1000 Women. Journal of Obstetrics and Gynaecology. 1992; 12: 384-369

[5] Gadsby, R, Barnie-Adshead, A, Jagger, C. A Prospective Study of Nausea and Vomiting During Pregnancy. British Journal of General Practice. 1993; 43: 245-248.

[6] Diclegis® (doxylamine succinate and pyridoxine hydrochloride) delayed-release tablets. Full Prescribing Information. Bryn Mawr, PA: Duchesnay USA, Inc.; 2013.

[7] American College of Obstetricians and Gynecologists. Nausea and Vomiting of Pregnancy. ACOG Practice Bulletin No. 52. 2004;103(4):803-15..

[8] Department of Health and Human Services, Food and Drug Administration. Content and Format Of Labeling For Human Prescription Drug And Biological Products; Requirements For Pregnancy And Lactation Labeling. Federal Register. 2008; 73 (104):30831-68.

[9] Clark S, Costantine M, Hankins GDV. Review of NVP and HG and Early Pharmacotherapeutic Intervention. Obstetrics and Gynecology International Vol. 2012. 

[10] Association of Professors of Gynecology and Obstetrics. Nausea and Vomiting of Pregnancy. APGO Continuing Series on Women’s Health Education. February 2015. Available at: https://www.apgo.org/images/nvp/nvp_monograph_021015_final.pdf. Accessed on February 23, 2015


Pro Mujer Celebrates 25 Years Of Pioneering Solutions For The Social And Financial Inclusion Of Low-Income Women Entrepreneurs At April 14th Gala In NYC

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Pro Mujer Celebrates 25 Years Of Pioneering Solutions For The Social And Financial Inclusion Of Low-Income Women Entrepreneurs At April 14th Gala In NYC


NEW YORK, April 8, 2015 /PRNewswire-HISPANIC PR WIRE/ — Pro Mujer (Pro Women in Spanish) – an international nonprofit that delivers client-driven, market-based and financially sustainable solutions to low-income women entrepreneurs in Latin America – will celebrate 25 years of trailblazing new paths for women at its “Giving Women Credit” Gala on Tuesday, April 14th at The Pierre hotel in NYC.

Melanne Verveer, the first-ever U.S. Ambassador for Global Women’s Issues and current Director of the Georgetown Institute for Women, Peace and Security, will be the inaugural recipient of the Pro Mujer Global Voice Award. The event will also honor Dr. Julio Frenk, Dean of the Faculty, Harvard University’s School of Public Health and Walter Dolhare, Co-Head of the Markets Division for Wells Fargo Securities, LLC, for their commitment to create a more just and equal world.

Pro Mujer client Arely Pavon Torres will be recognized with the Entrepreneur of the Year award. Two-time Emmy Award-winning journalist Ysabel Duron will emcee the event, which will convene 500 leaders from the corporate, philanthropy and media sectors.

“For 25 years, Pro Mujer has quietly been at the forefront of developing, testing and scaling up innovative solutions for the social and financial inclusion of women in Latin America,” said Rosario Perez, President and CEO of Pro Mujer. “In a region with the highest levels of inequality in the world, we have been leveling the playing field by providing low-income women entrepreneurs with access to an integrated package of financial services, business and empowerment training and life-saving healthcare. Our goal is to help women realize their self-worth and unlock their potential as catalysts of change. This year’s event not only celebrates the community of supporters that have helped make our successes possible, it signals a dynamic new era of greater organizational investments so we can reach more women.”

Perez, who was recognized as a 2014 Schwab Foundation Social Entrepreneur for Pro Mujer’s groundbreaking health care program that delivers market-based solutions to tackle chronic disease added, “I am pleased to recognize Melanne, Julio and Walter for their work to address some of the most pressing global issues of our times. I am particularly proud of Arely Pavon Torres who will receive the Entrepreneur of the Year award. Her courage, hard work and perseverance are an inspiration to us all.”

Ambassador Melanne Verveer has dedicated her career to the advancement of global women’s rights. Verveer was nominated by President Obama in 2009 to be the first-ever U.S. Ambassador for Global Women’s Issues, providing counsel on women’s rights, democracy and peace building initiatives. During the Clinton administration, she served as Assistant to the President and Chief of Staff to the First Lady. Since 2013, she has served as the Executive Director of the Georgetown Institute for Women, Peace and Security.

Dr. Julio Frenk is perhaps best known for introducing universal access to affordable health care for millions of uninsured Mexicans, particularly for poor women. He served as Mexico’s Minister of Health from 2000 to 2006, during which time he expanded access to health care for tens of millions of previously uninsured Mexicans. He is the founding Director-General of Mexico’s National Institute of Public Health, one of the leading institutions of health education and research in the developing world, as well as a member of the World Health Organization. He served as a Senior Fellow in the global health program of the Bill & Melinda Gates Foundation, and as President of the Carso Health Institute in Mexico City. In 2009, Dr. Frenk assumed his current role as the Dean of the Faculty at Harvard University’s T.H. Chan School of Public Health.

Walter Dolhare is a philanthropist and business leader who showcases the work of Latin American artists as a way to highlight important development issues in the region. He has more than 20 years of experience in capital markets and a deep commitment to Latin America. Originally from Argentina, he joined Wells Fargo in 1995 and has held a number of leadership positions at the firm. Since 2012, Dolhare has served as Co-Head of the Markets Division, Wells Fargo Securities.

Funds raised from the “Giving Women Credit” Gala will support Pro Mujer’s award-winning programs. Tables/tickets can be purchased by calling Camy Calve Events at 212-218-4080 or by visiting Pro Mujer’s website here.

About Pro Mujer

Pro Mujer transforms low-income women’s lives in in Argentina, Bolivia, Mexico, Nicaragua and Peru. In the last 25 years, the organization has disbursed more than US$2 billion in small loans, and provided health care and training to nearly 2 million women and their 6.4 million children and family members. Pro Mujer is a 501(c) (3) tax-exempt organization.

To get involved, please visit www.promujer.org or join the conversation on Twitter or Facebook.

For more information, please contact:
Joshua Cramer-Montes
Cell: +1 (917) 674-3510
[email protected]  

 


Your First Instinct May Not Always Be Correct on Multiple-Choice Questions

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Your First Instinct May Not Always Be Correct on Multiple-Choice Questions

New Research Shows Most GRE
®
Test Takers Boosted Scores when Changing Answers


PRINCETON, N.J., April 8, 2015 /PRNewswire-HISPANIC PR WIRE/ — Although you may have heard that it is best to stick with your first answer on multiple-choice test questions, new, empirical research from the GRE ® Program suggests that students who thoughtfully change their first answer are likely to improve their scores.

New Research Shows Most GRE(R) Test Takers Boosted Scores when Changing Answers

Photo – http://photos.prnewswire.com/prnh/20150408/197346-INFO

The ability to change an answer in the GRE ® revised General Test appears to be popular among test takers. According to the study, more than 95 percent of GRE test takers changed at least one answer in the Verbal Reasoning or Quantitative Reasoning measures.

“The GRE revised General Test is the only admissions test that allows business school and graduate school applicants to mark questions within a section and go back to change answers if they had second thoughts,” says David Payne, Educational Testing Service (ETS) Vice President & COO of Global Education. “The test-taker friendly design can help people perform better compared to how they would have done without the opportunity to change answers. Now, we have evidence that this ability to go back to complete or change an answer may help test takers improve their scores.”

The research also showed that:

  • Most GRE test takers who changed answers went from wrong to right, and boosted scores
  • All GRE test takers who skipped a question and later completed it saw the same or better scores.
  • More test takers saw score gains on the Quantitative Reasoning measure than on the Verbal Reasoning measure when changing an initial blank.
  • Changing answers helped test takers at all ability levels.

ETS surveyed nearly 2,000 test takers regarding the perceived benefits or harms of answer changing. When asked whether the original or the switched answer was more likely to be correct, 59 percent of the survey respondents believed that the original answer was more likely to be correct and only 14 percent said the changed answer.

“The results of this study disprove the fallacy that the first instinct is always correct when answering multiple-choice questions,” says Lydia Liu, Managing Senior Research Scientist at ETS. “It’s important that students, tutors and test prep companies know that the research supports response changing when there is a good reason for doing so.”

The GRE Program introduced the ability to skip questions and change answers when the GRE revised General Test was launched in 2011. This helpful feature allows individuals to use more of their own personal test-taking strategies to help them feel more confident on test day.

Payne said, “Only the GRE revised General Test gives test takers the power of confidence by letting them change answers to help them get their best scores, and knowing they can do their best helps them get that much closer to their graduate or business school goals.”

To learn more about the GRE revised General Test, view a 30-second overview at http://youtu.be/mDv_VXTZK3E or to register to take a GRE test visit www.ets.org/gre

About ETS
At ETS, we advance quality and equity in education for people worldwide by creating assessments based on rigorous research. ETS serves individuals, educational institutions and government agencies by providing customized solutions for teacher certification, English language learning, and elementary, secondary and postsecondary education, and by conducting education research, analysis and policy studies. Founded as a nonprofit in 1947, ETS develops, administers and scores more than 50 million tests annually — including the TOEFL® and TOEIC ® tests, the GRE ® tests and The Praxis Series ® assessments — in more than 180 countries, at over 9,000 locations worldwide. www.ets.org

 


(Español) ¿Quién será el próximo embajador de la fuerza?

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Sorry, this entry is only available in Español.