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Alcohol Justice Reports Drug Take-Back Program Forced on Big Pharma in San Francisco

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Alcohol Justice Reports Drug Take-Back Program Forced on Big Pharma in San Francisco

Health, Senior and Environmental Leaders Thank SF Board of Supervisors


SAN FRANCISCO, March 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — Despite a major push by lobbyists for pharmaceutical corporations, the San Francisco Board of Supervisors voted unanimously today to hold drug companies financially responsible for a plan to take back and safely dispose of unused medications in the City. Alcohol Justice and the San Rafael Alcohol and Drug Coalition joined other groups and individuals today to thank the San Francisco Board of Supervisors for passing the Safe Drug Disposal Stewardship program. The ordinance goes for a second vote next week and then to Mayor Ed Lee for “likely signature” according to proponents.

Logo – http://photos.prnewswire.com/prnh/20110727/DC41105LOGO

“The SF Board of Supervisors made great public health policy today over aggressive lobbying by Big Pharma, building on a model program from Alameda County,” stated Bruce Lee Livingston, Executive Director / CEO of Alcohol Justice and a staff of the San Rafael Alcohol and Drug Coalition, which both supported passage of the ordinance. “Every year there are tons of excess prescription drugs posing a threat to public safety, the environment, and our children in particular. This legislation protects kids and seniors from excess drugs and reduces harm to the Bay and Ocean.”

The ordinance was authored by Board of Supervisors President London Breed, and co-sponsored by Supervisors Eric Mar, Norman Yee, and Jane Kim. They followed the lead of Alameda County public health officials who passed a similar ordinance last year. That measure prompted a lawsuit by Big Pharma front groups. The U.S. Court of Appeals in San Francisco, however, upheld the law’s constitutionality and rejected the lawsuit. The plaintiffs are still appealing further to the Supreme Court and have vowed to file lawsuits in San Francisco.

“For every one hundred pills that could be disposed of in this program, it costs approximately one penny,” stated Hene Kelly, Legislative Director at the California Alliance for Retired Americans (CARA). “Our environment, our children, our elders, three things we have to protect, will be protected by this ordinance.”

“We talk to the public every day; people in San Francisco recognize that these pharmaceutical are getting in the Bay, and they are concerned when they flush or throw these chemicals into the trash and they are looking for solutions that are cost effective,” said Andria Ventura, Toxics Program Manager for Clean Water Action (CWA). “Most of all we have heard that industry needs to take responsibility both for the physical creation of these programs and for the financial aspects.”

“We are grateful that both Alameda and San Francisco have taken the bold step of holding the drug industry accountable for safely disposing the dangerous substances they create,” added Livingston. “We look forward now to helping Marin County do the same within months.”

For more information: www.alcoholjustice.org

Contact: Michael Scippa 415 548-0492
Jorge Castillo 213 840-3336

 


New Colgate® Optic White® Express White Toothpaste Partners With YouTube Beauty Stylists Andrea Brooks And Blair Fowler To Launch “The Smile Show™”

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New Colgate® Optic White® Express White Toothpaste Partners With YouTube Beauty Stylists Andrea Brooks And Blair Fowler To Launch “The Smile Show™”

Top YouTube Beauty Stylists Join Forces for a Seven Part YouTube Series to Share Exclusive Tips with Fans


NEW YORK, March 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — To celebrate the launch of Colgate® Optic White® Express White toothpaste, the brand has announced a first of its kind collaboration with two of YouTube’s brightest stars, Andrea Brooks of AndreasChoice and Blair Fowler of JuicyStar07. Together, these leading YouTube stylists will engage fans through a seven part online video series titled, “The Smile Show.”  Hosted via Colgate Optic White’s YouTube channel, these segments will feature exclusive tips and tricks on topics ranging from fashion to beauty and most importantly, how to make your smile your best accessory.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7451751-colgate-optic-white-toothpaste/

Photo – http://photos.prnewswire.com/prnh/20150310/180928

“We are beyond thrilled to partner with Colgate Optic White and kick off The Smile Show video series,” said Andrea Brooks. “Our viewers look to us for the latest and greatest beauty tips and we have to admit that of all of our beauty tips, we truly believe that your best accessory will always be your smile,” added Blair Fowler.

To officially kick off this program and engage their loyal subscribers, Andrea and Blair will co-host a 30-minute Google+ Hangout tonight, March 11, 2015 beginning at 8:00pm EST. Andrea and Blair will reveal their beauty routine secrets, including ways to achieve a #brilliantsmile. To participate in the live chat, visit (http://bit.ly/SmileShow_Hangout).

Andrea and Blair will bring “The Smile Show” to life by posting videos on the hottest topics and the latest trends, which can be viewed directly on the Colgate Optic White Brand’s YouTube channel beginning now through July 2015. Additionally, they will continue to share beauty content on their own social media channels throughout the year and will be co-hosting live Twitter chats with @OpticWhite.           

Follow these beauty and style tips from Andrea and Blair and check out the Smile Show for more exclusive content:

  1. Give your hair a lift, big hair is in! Wear pin curls at night so you wake up with nice bouncy curls the next morning. Roll your hair around your fingers, bobby pin in place – and sleep! (Andrea)
  2. After applying a red lipstick, dust a tiny bit of translucent powder over it, then reapply the color. This sets your lips and makes the hue last all day.  (Blair)
  3. Your mouth is a focal point of your face so having a brilliant smile is a must. Use the entire Optic White regimen for whiter teeth in just one day!*  (Andrea)
  4. Show your personality by layering up lots of accessories. Go with a neutral outfit so you can throw on lots of chunky jewelry and then just change the jewelry to change your look! (Blair)

“As stylists and successful YouTube stars with millions of fans, it’s safe to say that Andrea and Blair have their finger on the pulse of the latest trends,” said Philip Durocher, Vice President and General Manager, U.S. Oral Care Marketing at Colgate-Palmolive Company. “As trusted advisors in the competitive beauty arena, they understand and value the confidence a beautiful, white smile can deliver.” 

Colgate Optic White Express White Toothpaste contains 2X the whitening ingredient of Colgate Optic White Sparkling Mint toothpaste, making it Colgate’s fastest whitening toothpaste. Colgate Optic White Express White Toothpaste allows users to get whiter teeth in just three days** and is currently available at mass retailers and grocery stores nationwide. For more information on the Colgate Optic White line of products visit www.colgateopticwhite.com.

To view “The Smile Show” videos and get tips for making your smile your best accessory, follow @OpticWhite, @juicystar007 and @AndreasChoice on Twitter and visit youtube.com/colgateopticwhite. For more information on this partnership and series, visit: http://www.multivu.com/players/English/7451751-colgate-optic-white-toothpaste/

*Use the full Optic White line of products including the Colgate Optic White Toothpaste, Colgate Optic White Mouthwash and Colgate Optic White Toothbrush + Whitening Pen, use the mouthwash before the whitening pen. For best results, use as directed. 
**For best results, use as directed for four weeks

About Colgate-Palmolive Company
Colgate-Palmolive is a leading global consumer products company, tightly focused on oral care, personal care, home care and pet nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world, under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom’s of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. For more information about Colgate-Palmolive’s global business, visit the Company’s website at www.Colgate.com. To learn more about Colgate Bright Smiles, Bright Futures®, Colgate’s global oral health education program, please visit http://www.colgatebsbf.com.

 


Yandel: Legacy- De Lider A Leyenda Tour And Yandel: Camino Al Concierto, A New Two-Part Concert Special Celebrating Ground-Breaking Reggeatonero Yandel, Premieres April 10 On HBO Latino

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Yandel: Legacy- De Lider A Leyenda Tour And Yandel: Camino Al Concierto, A New Two-Part Concert Special Celebrating Ground-Breaking Reggeatonero Yandel, Premieres April 10 On HBO Latino

Documentary features interviews with Wisin, Gilberto Santa Rosa, Farruko, Tego Calderon and More


NEW YORK, March 10, 2015 /PRNewswire-HISPANIC PR WIRE/ — From leader to legend, Yandel wants everyone to see his incredible journey to delivering an unforgettable concert. HBO LATINO, HBO’s dedicated Spanish-language premium channel, announces the highly-anticipated, Yandel: Legacy-De Lider a Leyenda Tour acquired from Sony Music Latin is a presentation of HBO Latino Concerts, premiering Friday, April 10th at 8PM ET/7CT. The special, Yandel: Camino al Concierto, will air at 7:30PM ET/6:30PM CT leading up to the concert.

Filmed in Puerto Rico last fall, the 90-minute concert special captures the essence of Yandel’s sizzling new solo act. Surrounding his landmark sold-out performance at Jose Miguel Agrelot Coliseum, watch Yandel and his legion of musical collaborators explode with euphoric energy, igniting the stage with reggaeton anthems from his multiplatinum-selling discography and hits off his Latin Grammy-nominated, certified-gold solo album, De Lider a Leyenda (From Leader to Legend)which was released late 2013 and debuted at #1 on Billboard‘s Top Latin Albums chart.

HBO Latino invites viewers on a journey to Puerto Rico, where he candidly reflects upon the ascension of his career, giving fans an exclusive, all-access pass to meet Yandel, the man, musician, entrepreneur and leader. Fellow trailblazing reggeatoneros such as Wisin, Tego Calderon, Farruko and tropical music kings like Gilberto Santa Rosa, who have each inspired or collaborated with the thriving soloist, are just some of the featured musicians, who make cameos in support of Yandel’s concert preparation. Along with this special, all-access pass, HBO Latino will be releasing five one-minute webisodes titled Marcando Territorio, of extra behind-the-scenes footage that will be released leading up to the premiere of the concert special.

An exciting time for the reggeaton heavyweight, after his incredible triumph as a solo artist in 2014, Yandel just released a second solo album, Legacy: De Lider a Leyenda Tour Deluxe Version in February 2015.  Already a friend to the HBO brand, he recently lent his lyrical skills to the Catch the Throne: The Mixtape Vol. 2, the soundtrack compilation with “Marcando Territorio,” for HBO’s ground-breaking series Game of Thrones.

The 2015 premiere of Yandel: Legacy- De Lider A Leyenda Tour and Yandel: Camino al Concierto is the first installment representing reggeaton and the Urban Latino genre, marking a full circle for the HBO Latino Concerts portfolio, which has already enjoyed success with riveting specials about internationally acclaimed Hispanic artists such as Romeo Santos (The King Stays King), Carlos Santana (Live it to Believe it, Live From Mexico), Thalia (Viva Tour En Vivo) andReik (En Vivo Desde El Auditorio Nacional). Each HBO Latino Concerts special (except for Romeo Santos) is available for 24-7 viewing on HBO On Demand and HBO GO within the “Documentaries” categories.

About HBO LATINO®
HBO Latino is a dedicated Spanish-language premium channel that delivers compelling and relevant programming to the U.S. Latino market. Exclusive to the channel are the regular U.S. premieres of Spanish-language series, films, and documentaries acquired from North America, Latin America, Spain and Caribbean, as well as original short-form programming. HBO Latino additionally offers the best Hollywood movies and HBO original programming from the network’s main channel in Spanish. HBO Latino is included with an HBO subscription.

About Yandel:
Born Llandel Veguilla Malave Salazar on January 14, 1977 and raised in Cayey, Puerto Rico, Yandel began his career in 1995. He formed Wisin & Yandel together with Wisin (Juan Luis Morera Luna) in 1998, before delivering Los Reyes del Nuevo Milenio, their debut album in 2000. That album’s title—”Kings of The New Millennium”—proved to be true to life, as their nine studio LPs have collectively sold more than 20 million copies. Through 15 years, he has collaborated with the likes of Jennifer Lopez, Akon, R. Kelly, 50 Cent, Ja Rule, Eve, Nelly Furtado, Gloria Estefan, Ricky Martin and Enrique Iglesias. Legacy: De Lider a Leyenda Tour Deluxe Version, which Sony released last month, marks Yandel’s second solo album. As a solo artist, Yandel has more than 7 million likes on Facebook, and upwards of 585,000 Twitter followers. For more information on Yandel visit:  www.yandellaleyenda.com 

About Sony Music US Latin:
Sony Music US Latin, a wholly owned subsidiary of Sony Music Entertainment, is the leading Latin music company overseeing the U.S. and Puerto Rico and home to the most prolific artists in the Latin genre.

Social Media:
Keep up with HBO Latino’s latest news and updates, view compelling video content and get sneak peeks with behind-the scenes footage, all on HBO Latino’s Facebook (www.facebook.com/hbolatino), YouTube (www.youtube.com/hbolatino), Twitter (www.twitter.com/hbolatino) and Instagram (http://instagram.com/hbolatino). And don’t forget to follow #LEGACYENVIVO for Yandel updates.

Contact:
Janice I. Torres, 212-363-0140, [email protected] 
Mellony Torres, 212-512-7552, [email protected]

 

 


Aeromexico Adds Its Boeing 787 Dreamliner To The Los Angeles, California Route

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Aeromexico Adds Its Boeing 787 Dreamliner To The Los Angeles, California Route

The carrier will use this aircraft to operate four weekly flights from Mexico City as of April 5th, 2015

The incorporation of its Boeing 787 Dreamliner will increase seat capacity between these two destinations


LOS ANGELES, March 10, 2015 /PRNewswire-HISPANIC PR WIRE/ — Aeromexico, Mexico’s global airline, announced that it will begin to operate four weekly flights between Mexico City and Los Angeles with its Boeing 787 Dreamliner as of April 5th, 2015.

Logo – http://photos.prnewswire.com/prnh/20130315/MX77534LOGO

The flight schedules served with the most modern aircraft of the 21st century are listed as follows:

Mexico City-Los Angeles*

Los Angeles-Mexico City*

AM019

10:30 a.m.

12:35 p.m.

Monday,
Tuesday,
Friday and
Sunday

AM647

2:20 p.m.

7:55 p.m.

Monday,
Tuesday,
Friday and
Sunday

*Times are published in local time and are subject to changes without notice.

Aeromexico’s Chief Revenue Officer, Anko van der Werff said, “We want our passengers to enjoy a better travel experience with the addition of the Boeing 787 on the Mexico City-Los Angeles -which is the route in which we offer more frequencies in the US and that we have flown for almost 60 years- while significantly increasing our seat and cargo capacity between these cities.”

Aeromexico continues to strengthen its presence in Los Angeles, with increasing 10 percent in our weekly offer of seats with regard to the five daily flights from Mexico City, two nonstop and direct daily flights from Guadalajara and one from Hermosillo, providing more and better connectivity, transportation and cargo options.

oo00oo

About Grupo Aeromexico

Grupo Aeromexico, S.A.B. de C.V. is a holding company whose subsidiaries provide commercial aviation services in Mexico and the promotion of passenger loyalty programs. Aeromexico, Mexico’s global airline, operates more than 600 daily flights from its main hub in Terminal 2 at the Mexico City International Airport. Its route network reaches over 80 cities on three continents: including 45 destinations in Mexico, 16 in the United States, 15 in Latin America, three in Europe, two in Asia and two in Canada.

The Group’s fleet of more than 1120 aircraft is comprised of Boeing 787, 777, 767 and 737 jet airliners and next generation Embraer 145, 170, 175 and 190 models. In 2012, the airline announced the most significant investment strategy in aviation history in Mexico, to purchase 100 Boeing aircraft including 90 MAX 737 jet airliners and ten 787-9 Dreamliners.

As a founding member of the SkyTeam airline alliance, Aeromexico offers customers more than 1,000 destinations in 178 countries served by the 20 SkyTeam airline partners rewarding passengers with benefits including access to 516 premium airport lounges around the world. Aeromexico also offers travel options through its code share partners Delta Air Lines, Alaska Airlines, Avianca, LAN, TACA and TAM with extensive connectivity in countries like the United States, Brazil, Canada, Chile, Colombia and Peru. www.aeromexico.com, www.skyteam.com and http://disfrutaam.tumblr.com



PLAYSTUDIOS Takes myVEGAS Rewards Program to New Heights with Announcement of Allegiant Travel Company Partnership

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myVEGAS Rewards program soars to new heights with the addition of its newest partner, Allegiant Air.





PLAYSTUDIOS Takes myVEGAS Rewards Program to New Heights with Announcement of Allegiant Travel Company Partnership


Vacation Packages, Air Travel, and Service Upgrades Now Available to myVEGAS Players


BURLINGAME, Calif. and LAS VEGAS, March 10, 2015 /PRNewswire-HISPANIC PR WIRE/ — PLAYSTUDIOS, a developer of top ranking free-to-play casino games, today announced the extension of its Real World Rewards program into another new category – air travel. For the first time, players of myVEGAS mobile slots, myVEGAS mobile blackjack, and myVEGAS on Facebook can redeem their in-game Loyalty currency for travel and vacation packages with Allegiant Air.

Photo – http://photos.prnewswire.com/prnh/20150310/180604

“Allegiant Air is an exciting new rewards partner,” said CEO of PLAYSTUDIOS Andrew Pascal. “With their focus on leisure travel, Allegiant connects 100 U.S. cities with popular vacation destinations. We know that our community of loyal myVEGAS players is going to be very excited to access these new travel rewards,” Pascal said.

Brian Davis, vice president of marketing for Allegiant Travel Company said, “We’re looking forward to our new partnership with PLAYSTUDIOS. As a company, they share our entrepreneurial spirit and our commitment to delivering a great experience and value to our customers. Their popular social games represent a unique channel through which we can attract new travelers and deliver something fun to our existing ones.”

PLAYSTUDIOS continues to enrich the value of its myVEGAS Real World Rewards proposition with the addition of new travel perks. The partnership with Allegiant Travel Company introduces vacation packages to Orlando and Las Vegas, complimentary airfare, service upgrades, and travel discounts. PLAYSTUDIOS expects to see widespread redemption of these rewards.

myVEGAS is the #1 free-to-play casino app and the only game that gives loyal players real rewards from an exclusive collection of travel, leisure, and entertainment brands including MGM Grand, Bellagio, ARIA, Royal Caribbean International, Wolfgang Puck, and Cirque du Soleil. Rewards include complimentary hotels stays, meals, shows, VIP nightclub access, and more. myVEGAS is currently available on iOS, Android, and Kindle mobile devices as well as on Facebook.

To play myVEGAS on Facebook, visit:

To download the myVEGAS Slots app, visit:

To download the myVEGAS Blackjack app, visit:

About PLAYSTUDIOS
PLAYSTUDIOS is a developer of engaging casual games for mobile and social platforms. Founded by a team of experienced gaming and technology entrepreneurs, PLAYSTUDIOS’ free-to-play myVEGAS apps combine the best elements of popular social games with established gambling mechanics. Players enjoy an ever-growing collection of slot and table games and the opportunity to earn an unprecedented selection of valuable, real-world rewards from leading hospitality, entertainment, and leisure brands. Current myVEGAS reward partners include MGM Resorts International, Wolfgang Puck, Cirque du Soleil, House of Blues, Sugar Factory, the Las Vegas Monorail and now Royal Caribbean International. For more information, visit the company’s website at www.myVEGAS.com.

Allegiant, Travel is our deal.®
Las Vegas-based Allegiant Travel Company is focused on linking travelers in small cities to world-class leisure destinations. The company operates a low-cost, high-efficiency, all-jet passenger airline through its subsidiary, Allegiant Air, while also offering other travel-related products such as hotel rooms, rental cars, and attraction tickets. All can be purchased through the company website, Allegiant.com. The company has been named one of America’s 100 Best Small Companies by Forbes Magazine for five consecutive years. In 2014, AVIATION WEEK ranked Allegiant the Top-Performing Airline in North America for the third consecutive year. For downloadable press kit, including photos, visit: http://gofly.us/FiYDS.

NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/en/multimedia/


(Español) HarperCollins publicará novelas de Harper Lee en español

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Sorry, this entry is only available in Español.

Urban Minority Teens Name Computer-Related Jobs As 3 of Their Top 10 Desired Careers

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Urban Minority Teens Name Computer-Related Jobs As 3 of Their Top 10 Desired Careers

Survey by Creating IT Futures Foundation Examines Teen Views of Tech Careers


DOWNERS GROVE, Ill., March 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — In its Survey of Teen Views on Tech Careers, IT Futures Labs, a signature initiative of the Creating IT Futures Foundation, researched how low- to middle-income urban African American and Hispanic teens, as well as parents, regard information technology (IT) jobs, college and future careers.

Logo – http://photos.prnewswire.com/prnh/20140416/75669

Three types of jobs in information technology – software programmer, computer technician and computer design engineer – ranked in the top ten of teens’ career interests from among 60 career categories, from business and law to music and sports. The teens surveyed also believed that with hard work and/or innate talent, they could be successful in IT careers. This new research will help parents and educators understand how to inform and motivate youth to choose a path toward well-paying tech careers.

“Constrained by limited resources, schools and after-school programs in urban areas often focus attention on the kids at risk of dropping out of high school or the high academic achievers who are on a four-year college path. The academically average students are often left to find their own way. Our research study looks at these kids in the middle, whom we know can achieve solid career success in the practical, hands-on world of IT given the right motivation and opportunities,” said Charles Eaton, CEO, Creating IT Futures Foundation. “We found that urban minority teens have a strong affinity for technology and a desire to work directly with technology in a career.”

The surveyed teens were all B and C students in good standing in their junior or senior year of high school. The teens overwhelmingly indicated college was a high priority and that they wanted to feel connected to a career—not just punch a clock. “Having a job I love” was ranked number one by teens in terms of goals to accomplish over the next decade.

Plus, altruistic aspirations such as contributing money or housing to parents or “helping other people” tended to rank just as high as or even higher with the teens than, “having a lot of money,” “owning my own home,” or “moving into a better neighborhood.” Motivational career messaging targeted at urban minority teens may miss this altruism angle.

IT Career Myths
In terms of advice on college and careers, teens reportedly rely on parents 2-to-1 over any other source, according to the survey. But myths about the necessity of four-year degrees and needing to be a whiz in math and science still persist in the minds of teens and parents alike.

“Parents should recognize and capitalize on their strong influence with their teenagers,” said Eric Larson, director, IT Futures Labs, Creating IT Futures Foundation. “Don’t assume that your messages about college and careers are getting through. Parents intentionally need to set aside more time to discuss careers with their kids.  They also need to learn more about tech careers and spot the myths that get in the way of their students becoming technologists.”

The Creating IT Futures Foundation, CompTIA and other IT organizations have long maintained that a four-year degree, while potentially beneficial in the long run, is not the only way to get started in an IT career. A student also doesn’t have to be a top achiever in math and science to be successful in IT. Instead, Creating IT Futures recommends that teens and parents explore IT training options at two-year-degree institutions and non-profit training programs as well as on-the-job training opportunities with local employers. Teens also should become familiar with IT certifications offered by CompTIA, Cisco, Microsoft and other certifying bodies.

Based on the survey results, Creating IT Futures recommends that educators and school counselors:

  1. Rethink their marketing of tech careers to teens.
  2. Develop and promote hands-on tech programs.
  3. Help parents provide career guidance.
  4. Clarify what IT means so that teens understand the diverse options available in technology.

Methodology
Creating IT Futures conducted qualitative, ethnographic research in 2013 among a limited number of Chicago area teens and parents. That ethnographic research helped inform the questions for a follow-up 2014 quantitative national survey of more than 300 eleventh- and twelfth-graders and an equivalent number of adults who parent at least one eleventh- or twelfth-grader.

The full survey is available at http://www.creatingitfutures.org/download-teen-whitepaper. A PowerPoint summarizing the survey is available at http://www.slideshare.net/comptia/teen-views-on-tech-careers-45240206.

About the Creating IT Futures Foundation 
As the philanthropic arm of CompTIA, the Creating IT Futures Foundation is a 501(c)(3) charity with the mission of helping populations under-represented in the information technology industry and individuals who are lacking in opportunity to prepare for, secure and be successful in IT careers. IT Futures Labs researches, develops, tests and launches innovative non-profit job training programs tailored for the IT sector. Learn more at CreatingITFutures.org.

 


Celebrating 9 years of MegaTV hits

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MEGATV

Mega-TV-Viernes-3-4-15



Celebrating 9 years of MegaTV hits

–MegaTV is catching on with millennial youth in the U.S.
and Puerto Rico with its campaign of “Subele el Volumen a la Mega [Turn Up the Volume on la Mega]” by Jencarlos Canela during the month of celebration

Subele el volumen a la Mega“, is an exclusive jingle for MegaTV based on the new tune “Bajito” by Jencarlos Canela, featuring KY-Mani Marley and produced by MAFFIO.


MIAMI, March 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — (SBS/MegaTV) — The big day has arrived. MegaTV is celebrating 9 years of history since it became the first TV channel in Miami to broadcast in high definition, in addition to offering its exclusive content nationally via DIRECTV. MegaTV is a dream founded by communications leader Raul Alarcon on March 6, 2006.  Since its beginnings, the famed TV station has featured first-class talent that has given its all day after day to the delight of millions of viewers nationwide.  

From its earliest days, MegaTV has been unwavering in offering high quality content to its viewers, who honor our diverse programming with their viewing loyalty.  MegaTV continues to position itself as the fast-growing young Hispanic network in the United States.

For this occasion, MegaTV has organized a number of events in which it will showcase the new productions that will be premiering in coming months.

“We give you our most sincere thanks for staying with us, and invite you not to miss a single minute of our programming that we have prepared with much love for our faithful audience, and we ask you to keep on giving us the opportunity to make you laugh and cry day in day out,” commented Albert Rodriguez COO of SBS.

Thanks to you, MegaTV is consolidating its position once again as an alternative channel for the millennial in the United States, and it is one of the few that remains unwavering in its commitment to bringing the best to consumers, which has made MEGATV Your Channel! ¡La Mega se Pega! [La Mega is Catching on!]

As part of the celebration, MegaTV, is about to strike again with the release this week of the campaign, “Subele el Volumen a la Mega,” as it says in the new jingle sung by popular young talent Jencarlos Canela. The network’s exclusive jingle has a catchy rhythm, the distinctive signature of all MegaTV campaigns, and can only be seen if you tune into “La Mega.”

This image campaign is yet another score for MegaTV and executive Maria I. Montoya, Vice President for Programming and Creative Services (On Air Promotions), creator of the popular campaign La Mega se Pega “When I heard Jencarlos’ theme song, ‘Bajito,'” she said, “it won me over right away, and I asked for us to create an exclusive version for MegaTV, “Subele el Volumen a La Mega” is an invitation, especially to the millennial generation, to tune into our channel and discover the best option for Hispanic TV in the United States and Puerto Rico.”

The video for the campaign was produced by Montoya’s creative direction and MegaTV‘s On-Air Promotions crew.  It projects a youthful image with a style that is both urban and refined at the same time, unmistakable stamp of the screens of “La Mega,” as the network is commonly known.

The tune “Bajito” that animates the campaign was written by Jencarlos Canela, and is her new single, produced by multi-award winning producer Maffio, with the musical collaboration of singer KY-MANI Marley, daughter of the legendary Bob Marley.

MegaTV, the television division of Spanish Broadcasting System Inc. (SBS) (Nasdaq:SBSA) is proud to present this innovative campaign addressed to the millennial generation in the United States during the network’s month of celebration.

Subele el Volumen a la Mega” is exclusively available via MegaTV: Channel 22 in Miami, Channel 9.2 Orlando, Channel 55 Houston, TX, Channel 33.1 Fresno, Channel 12 Liberty and Channel 20 Choice in Puerto Rico, Channel 169 of DIRECTV in Puerto Rico. Channel 405 of DIRECTV in the main cities of the United States, Channel 25 in Dallas,TX, Verizon Fios, Channel 466 in Tampa, FL, Verizon Fios, Channel 466 in NY, NJ and Greenwich, CT in Verizon Fios, Channel 473 in Los Angeles, CA, and Channel 3008 of AT&T U-verse in the main cities of the United States.

SHARE AND FOLLOW AT HASHTAG: #MEGATV

On Twitter: @megatvlive

Instagram: @megatvlive

On Twitter: @megatvlive

www.mega.tv

www.lamusica.com

iPhone – Download the app Lamusica

Android – Download the app Lamusica

 

SBS-MEGATV MEDIA AND PRESS CONTACT:

Vladimir Gomez

Big Time Media/SBS-MEGATV

[email protected]

(786) 510-8841

@VladyGomez

@BigTimeMedia

NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/en/multimedia/