Diverse Lineup of Light Trucks and Sub-Compacts Leads American Honda February 2015 Sales Increase

March 3, 2015

American Honda Motor Co Inc - 2015 Honda Fit — The 2015 Honda Fit Sets a New February Sales Record

Diverse Lineup of Light Trucks and Sub-Compacts Leads American Honda February 2015 Sales Increase

– Acura trucks set new February benchmark, with a 12.5 percent gain on sales of 8,415

– Honda Fit sets new February record, rising 81 percent on sales of 5,652 units

– Honda Pilot has February to remember, with sales up 82.7 percent

TORRANCE, California, March 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — American Honda Motor Co., Inc. today reported February Honda and Acura vehicle sales of 105,466 units, an increase of 5.0 percent versus February 2014. Sales of Acura light trucks set a new February record, rising 12.5 percent on sales of 8,415 vehicles. The Honda Division sold 92,474 vehicles in February—an increase of 4.1 percent for the month. The Acura brand posted sales of 12,992 units in February, rising 12.5 percent over the same period last year.

Photo – http://photos.prnewswire.com/prnh/20150303/179226
Logo – http://photos.prnewswire.com/prnh/20100923/HONDALOGO

Honda
Honda’s remarkable Fit subcompact set another monthly record in February, posting an 81 percent increase over year ago totals. The Pilot again showed considerable sales strength, creating strong momentum as the company prepares for the arrival of the all-new 2016 Pilot this summer. Sales of the best-selling CR-V also rose in February, gaining 7.4 percent vs. the same period last year. Pilot and CR-V pushed Honda light trucks to a total increase of 12.6 percent for the month.

Honda Fit easily smashed its previous February record, rising 81 percent on sales of 5,652.
Sales of the best-selling Honda CR-V totaled 22,298 units, up 7.4 percent for the month.
The Honda Pilot posted one of its best months in the last year with sales up 82.7 percent on sales of 12,629 vehicles.
Overall Honda truck sales totaled 43,782 for a gain of 12.6 percent in February.

“Strong February sales of both the sub-compact Fit and our 8-passenger Pilot SUV demonstrate the power of the Honda brand with individual buyers,” said Jeff Conrad, Honda division senior vice president and general manager. “Honda is delivering incredible value throughout our product lineup that is resonating with our customers.”

Acura
Acura trucks continue to light up the sales charts with RDX setting a new February best just ahead of the launch of the refreshed 2016 model. MDX also sold at near record levels during a transition month as the 2016 model became available at Acura dealers in early February. Combined, the RDX and MDX gave Acura trucks a new February sales record.

TLX sales remain strong, taking important share in the super-competitive mid-luxury sedan segment and spurring overall Acura car sales to 4,577 in February, an increase of 12.7 percent.
And the significantly revised 2016 ILX went on sale mid-month, adding new power to a strengthening Acura sedan lineup.

RDX captured yet another monthly sales record with 3,862 units sold in February, up 32.7 percent for the month.
MDX maintained a strong pace as America’s 3-row luxury SUV sales leader easily surpassed 4,500 units again.
RDX and MDX combined for a February record of 8,415 Acura trucks sold in February, an increase of 12.5 percent for the month.

“While bone-chilling winter weather takes its toll on much of the country, Acura sales continue to reflect a strong warming trend,” said Mike Accavitti, Acura division senior vice president and general manager. “Our MDX and RDX luxury SUVs remain red hot—with refreshed 2016 models only adding fuel to the fire. And the substantially upgraded 2016 ILX sport sedan now in showrooms nationwide will burn brighter than ever.”

	American Honda Vehicle Sales for February 2015
							Month-to-Date				Year-to-Date
							February 2015	February 2014	DSR % Change**	MoM % Change	February 2015	February 2014	DSR % Change**	YoY % Change
	American Honda Total						105,466	100,405	5.0%	5.0%	207,650	192,036	6.0%	8.1%
	Total Car Sales						53,269	54,038	-1.4%	-1.4%	103,284	104,010	-2.7%	-0.7%
	Total Truck Sales						52,197	46,367	12.6%	12.6%	104,366	88,026	16.2%	18.6%
	Honda					Total Car Sales	48,692	49,975	-2.6%	-2.6%	94,623	96,109	-3.5%	-1.5%
	Honda					Total Truck Sales	43,782	38,885	12.6%	12.6%	88,053	73,559	17.3%	19.7%
	Acura					Total Car Sales	4,577	4,063	12.7%	12.7%	8,661	7,901	7.4%	9.6%
	Acura					Total Truck Sales	8,415	7,482	12.5%	12.5%	16,313	14,467	10.5%	12.8%
	Total Domestic Car Sales						52,687	48,948	7.6%	7.6%	102,064	93,873	6.6%	8.7%
				Honda Division			48,287	46,167	4.6%	4.6%	93,762	88,567	3.7%	5.9%
				Acura Division			4,400	2,781	58.2%	58.2%	8,302	5,306	53.3%	56.5%
	Total Domestic Truck Sales						52,197	46,367	12.6%	12.6%	104,366	88,026	16.2%	18.6%
				Honda Division			43,782	38,885	12.6%	12.6%	88,053	73,559	17.3%	19.7%
				Acura Division			8,415	7,482	12.5%	12.5%	16,313	14,467	10.5%	12.8%
	Total Import Car Sales						582	5,090	-88.6%	-88.6%	1,220	10,137	-88.2%	-88.0%
				Honda Division			405	3,808	-89.4%	-89.4%	861	7,542	-88.8%	-88.6%
				Acura Division			177	1,282	-86.2%	-86.2%	359	2,595	-86.4%	-86.2%
	Total Import Truck Sales						0	0	0.0%	0.0%	0	0	0.0%	0.0%
				Honda Division			0	0	0.0%	0.0%	0	0	0.0%	0.0%
				Acura Division			0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total						92,474	88,860	4.1%	4.1%	182,676	169,668	5.5%	7.7%
		* ACCORD					21,616	24,622	-12.2%	-12.2%	42,627	45,226	-7.6%	-5.7%
		* CIVIC					21,038	21,575	-2.5%	-2.5%	39,737	43,399	-10.3%	-8.4%
		CR-Z					175	318	-45.0%	-45.0%	371	585	-37.8%	-36.6%
		* FIT					5,652	3,121	81.1%	81.1%	11,454	6,243	79.8%	83.5%
		INSIGHT					211	339	-37.8%	-37.8%	434	656	-35.2%	-33.8%

		CROSSTOUR					643	1,125	-42.8%	-42.8%	1,304	2,301	-44.5%	-43.3%
		* CR-V					22,298	20,759	7.4%	7.4%	45,509	38,991	14.4%	16.7%
		ODYSSEY					8,076	8,945	-9.7%	-9.7%	15,946	16,824	-7.1%	-5.2%
		PILOT					12,629	6,913	82.7%	82.7%	24,944	13,137	86.1%	89.9%
		RIDGELINE					136	1,143	-88.1%	-88.1%	350	2,306	-85.1%	-84.8%

			***		Memo: Accord FHEV		832	910	-8.6%	-8.6%	1,637	1,435	11.8%	14.1%
					Memo: Accord PHEV		12	24	-50.0%	-50.0%	40	51	-23.1%	-21.6%
					Memo: Civic Hybrid		358	443	-19.2%	-19.2%	678	882	-24.7%	-23.1%
					Memo: Fit EV		0	33	-100.0%	-100.0%	0	63	-100.0%	-100.0%
	Acura Division Total						12,992	11,545	12.5%	12.5%	24,974	22,368	9.4%	11.7%
		ILX					959	1,301	-26.3%	-26.3%	1,951	2,458	-22.2%	-20.6%
		RLX / RL					173	371	-53.4%	-53.4%	349	791	-56.8%	-55.9%
		TL					22	1,480	-98.5%	-98.5%	40	2,848	-98.6%	-98.6%
		TLX					3,419	0	0.0%	0.0%	6,311	0	0.0%	0.0%
		TSX					4	911	-99.6%	-99.6%	10	1,804	-99.5%	-99.4%

		MDX					4,553	4,563	-0.2%	-0.2%	8,934	8,804	-0.6%	1.5%
		RDX					3,862	2,911	32.7%	32.7%	7,379	5,641	28.2%	30.8%
		ZDX					0	8	-100.0%	-100.0%	0	22	-100.0%	-100.0%

			***		Memo: ILX Hybrid		5	42	-88.1%	-88.1%	8	69	-88.6%	-88.4%
					Memo: RLX Hybrid		21	0	0.0%	0.0%	35	0	0.0%	0.0%
					Memo: TSX Wagon		1	103	-99.0%	-99.0%	1	200	-99.5%	-99.5%
	Selling Days						24	24			50	49
	**** Hybrid						1,614	2,076	-22.3%	-22.3%	3,203	3,678	-14.7%	-12.9%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	*** Memo line items are included in the respective model total
	**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid and RLX Sport Hybrid

Diversity in Technology and Media a Key Focus of Horowitz Research’s Cultural Insights Forum on March 25 in NYC

March 3, 2015

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Diversity in Technology and Media a Key Focus of Horowitz Research’s Cultural Insights Forum on March 25 in NYC

NEW YORK, March 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — Understanding the relationship between America’s diversity and new technology in today’s expanding media ecosystem is a core focus of Horowitz Research’s 15^th Annual Cultural Insights Forum, which will be held on March 25 at the Edison Ballroom in New York City. The Forum is a pioneering research- and insights-driven event recognizing multicultural consumers’ value for and influence on the media, entertainment, and technology industries. This year’s closing sessions will address equal access to broadband and digital services, diversity in the workplace and minority ownership in media and tech, and how new technologies will impact media consumption, particularly among early-adopting multicultural audiences.

Clayton Banks, Co-Founder of Silicon Harlem, a venture to transform Harlem into a hub of technology and innovation, will kick off the technology track with a Broadband Civil Rights mandate. Banks’ presentation will provide areas of focus for the media and tech industries to ensure broadband and digital equality across all consumers.

Following Banks’ presentation, Kedma Brown, VP, Director of Integrated Production and Head of Diversity, Saatchi & Saatchi; Monica Diaz, VP, Diversity, Inclusion and Wellness, ESPN; and Richard Gay, EVP, Strategy and Operations, Viacom Music Group; will share the stage for a high-level discussion about why closing the diversity gap in media and technology is a top priority and what the industry can do to move this goal forward. This session, sponsored by the Digital Diversity Network, will be moderated by Nicole Aguirre, CEO of Worn, a digital agency specializing in content, design, and production.

To close out the day, Rob Stoddard, SVP, Communications and Public Affairs for the NCTA will moderate “The Next Wave: The Growing Intersection of Media, Technology and Our Everyday Lives,” featuring expert panelists Zenita Henderson, Senior Manager, Global Marketing, ARRIS; Anthony Iaffaldano, VP, Marketing, Undertone; Shruti Jain, Senior Analyst, Service Provider Marketing, Cisco; John Lim, CEO, Life in Mobile; and Jim Spare, President & COO, Interlude. This panel will examine how new technologies, like 4K TVs, virtual reality, and interactive video, are shaping the way companies approach advertising, content, mobile strategy, and interactivity.

Additional panels and sessions will cover:

New research on the multicultural, multiplatform Millennial;
Perspectives from traditional and new networks and distributors on how OTT is changing distribution deals, consumer expectations, and business opportunities;
Best practices and success stories for reaching and engaging America’s diverse audiences through programming, marketing, and new media;
Advertising and marketing case studies highlighting multicultural best practices.

This year’s event is made possible by sponsors ESPN, ESPN Deportes, Comcast, TV5MONDE, NUVO TV + FUSE, TV One, and Cine Sony Television. Sponsorship opportunities are still available.

All attendees will be eligible for a raffle for a trip for two to Paris, courtesy of French Broadcaster TV5MONDE.

For more information about the Forum and to register: www.culturalinsightsforum.com or contact Stephanie Wong: (914) 834-5999, [email protected].

Contact: Liz O’Donnell
[email protected]

GRAMMY Award Winner Kelly Clarkson Announces 2015 PIECE BY PIECE TOUR

March 3, 2015

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GRAMMY Award Winner Kelly Clarkson Announces 2015 PIECE BY PIECE TOUR

– Sixth Studio Album, Piece By Piece, Available Today –

– Special Guests Pentatonix
and Eric Hutchinson to Join the Tour –

– Tickets On Sale Starting March 14 at LiveNation.com –

NEW YORK, March 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — Earlier today on Good Morning America, global superstar and GRAMMY® Award winner Kelly Clarkson announced her 2015 PIECE BY PIECE TOUR. The 36-city tour, promoted exclusively by Live Nation, will start on July 11 in Hershey, Pennsylvania and culminate on Sept. 20 in Camden, New Jersey. Joining Kelly on the tour will be recent GRAMMY® winners Pentatonix and singer-songwriter Eric Hutchinson. Kelly will be touring in support of her sixth studio album, Piece By Piece, which is available in stores and digitally today.

Photo: http://photos.prnewswire.com/prnh/20150303/179127

Fans will be able to access special pre-sales by being members of Kelly’s free online fan club, Kellebrities. To sign up and get more details, visit www.KellyClarkson.com. Citi® cardmembers will have access to pre-sale tickets beginning Tuesday, March 10 at 10:00 a.m. local time through Citi’s Private Pass® Program. For complete pre-sale details, visit www.citiprivatepass.com. Tickets for the general public go on sale starting Saturday, March 14. For more information on the tour and specific on-sale dates, please visit www.KellyClarkson.com or www.LiveNation.com. Join the 2015 PIECE BY PIECE TOUR conversation at #PieceByPieceTour.

Kelly kicked off her U.S. promotion on Sunday with a profile on CBS Sunday Morning, followed by a performance and skit on The Tonight Show Starring Jimmy Fallon last night. Critics have been raving about Piece By Piece, TIME saying it’s, “a record that’s loaded with slick power-pop and uplifting empowerment anthems,” while Billboard states, “Clarkson doubles down on songs that put her skyscraping voice first. And it sounds better than ever.” Kelly can also be seen on the cover of this week’s People Magazine.

Kelly Clarkson 2015 PIECE BY PIECE TOUR Dates

All dates, venues and cities below subject to change.

Date	City	Venue	On-Sale Date
Sat July 11	Hershey, PA	Hersheypark Stadium	Sat March 14
Sun July 12	Mansfield, MA	Xfinity Center	Sat March 21
Tue July 14	Holmdel, NJ	PNC Bank Arts Center	Sat March 21
Thu July 16	New York, NY	Radio City Music Hall	Sat March 21
Fri July 17	New York, NY	Radio City Music Hall	Sat March 21
Sun July 19	Pittsburgh, PA	First Niagara Pavilion	Sat March 14
Tue July 21	Darien Center, NY	Darien Lake Performing Arts Center	Sat March 14
Thu July 23	Uncasville, CT	Mohegan Sun Arena	Sat March 21
Sat July 25	Toronto, ON	Molson Canadian Amphitheatre	Sat March 21
Sun July 26	Clarkston, MI	DTE Energy Music Theatre	Sat March 14
Tue July 28	Cincinnati, OH	Riverbend Music Center	Sat March 14
Thu July 30	Indianapolis, IN	Klipsch Music Center	Sat March 14
Sat Aug. 1	Rosemont, IL	Allstate Arena	Sat March 21
Sun Aug. 2	St Louis, MO	Hollywood Casino Amphitheatre	Sat March 14
Tue Aug. 4	St Paul, MN	Xcel Energy Center	Sat March 21
Thu Aug. 6	Denver, CO	Pepsi Center	Sat March 14
Sat Aug. 8	Salt Lake City, UT	USANA Amphitheatre	Sat March 14
Mon Aug. 10	Portland, OR	Moda Center	Sat March 14
Wed Aug. 12	Seattle, WA	KeyArena	Sat March 14
Sat Aug. 15	Las Vegas, NV	Mandalay Bay Events Center	Sat March 28
Sun Aug. 16	San Diego, CA	Viejas Arena	Sat March 14
Wed Aug. 19	Los Angeles, CA	Staples Center	Sat March 28
Fri Aug. 21	Wheatland, CA	Toyota Amphitheatre	Sat March 21
Sun Aug. 23	Mountain View, CA	Shoreline Amphitheatre	Sat March 21
Tue Aug. 25	Phoenix, AZ	Ak-Chin Pavilion	Sat March 14
Thu Aug. 27	Albuquerque, NM	Isleta Amphitheater	Sat March 14
Sat Aug. 29	Austin, TX	Austin360 Amphitheater	Sat March 14
Sun Aug. 30	Dallas, TX	Gexa Energy Pavilion	Sat March 14
Tue Sept. 1	Houston, TX	Cynthia Woods Mitchell Pavilion	Sat March 14
Thu Sept. 3	Little Rock, AR	Verizon Arena	Sat March 14
Sat Sept. 5	Nashville, TN	Bridgestone Arena	Sat March 14
Thu Sept. 10	Atlanta, GA	Aaron’s Amphitheatre at Lakewood	Sat March 21
Sat Sept. 12	Vienna, VA	Wolf Trap National Park For The Performing Arts	Sat March 21
Sun Sept. 13	Vienna, VA	Wolf Trap National Park For The Performing Arts	Sat March 21
Tue Sept. 15	Tampa, FL	MIDFLORIDA Credit Union Amphitheatre	Sat March 14
Thu Sept. 17	West Palm Beach, FL	Coral Sky Amphitheatre	Sat March 21
Sat Sept. 19	Raleigh, NC	Walnut Creek Amphitheatre	Sat March 14
Sun Sept. 20	Camden, NJ	Susquehanna Bank Center	Sat March 21

GRAMMY® Award-winner Kelly Clarkson has released six studio albums (Thankful, Breakaway, My December, All I Ever Wanted, Stronger, Piece By Piece), one Greatest Hits album, one Holiday album; has sold over 20 million albums worldwide; and has had 10 singles in the Top 10 on the Billboard Hot 100 Singles Chart. She is the recipient of three GRAMMY® Awards, four American Music Awards, three MTV Video Music Awards, two Academy of Country Music Awards, and one CMA Award. Clarkson’s last studio effort Stronger was certified platinum, won the Grammy for Best Pop Vocal Album and produced the smash singles, “Mr. Know It All” and “Stronger (What Doesn’t Kill You),” which marks Kelly’s 9^th and 10^th Top 10 hits. “Stronger (What Doesn’t Kill You)” was #1 on Billboard’s Hot 100 Chart for two consecutive weeks (three weeks total) marking her third #1 on the Hot 100 Chart. In 2013, Kelly released her very first Christmas album Wrapped In Red, which is certified platinum and debuted at #3 marking the biggest holiday album debut for a female since 2010.

GRAMMY® Award-winners and platinum selling recording artists Pentatonix consists of vocalists Scott Hoying, Kirstin Maldonado and Mitch Grassi, vocal bass Avi Kaplan and beatboxer Kevin “K.O.” Olusola. Since bursting onto the scene in 2011, the group has sold more than 2 million albums in the U.S. alone and amassed over 860 million views on their YouTube channel with more than 7.7 million subscribers. Their latest holiday album – That’s Christmas To Me – sold more than 1.1 million copies in the U. S., becoming one of only four acts to release a platinum album in 2014. In February 2015, the group received their first GRAMMY® Award for Best Arrangement, Instrumental and A Cappella for their “Daft Punk” medley. The group is currently on the North American leg of their “On My Way Home” tour which has already sold out of all of its 100,000 tickets. This spring, Pentatonix will make their film debut in Pitch Perfect 2.

Eric Hutchinson made his full-length debut in 2007 with the independently released Sounds Like This, which entered Billboard’s Heatseekers chart at No. 1 and yielded three radio hits, including the Gold-certified “Rock & Roll.” 2012’s Moving Up Living Down bowed in the Top 30 of the Billboard 200 and Pure Fiction, his latest album, debuted in the Top 10 on iTunes’ overall albums chart. A late night TV favorite, Hutchinson has appeared on Conan, The Late Show with David Letterman, Jimmy Kimmel Live!, The Tonight Show with Jay Leno and The Late Late Show with Craig Ferguson. Esquire.com said, “He’s got chops… and his sunny lyrics reveal a wry double edge” and Idolator.com called Hutchinson’s music “inescapably catchy.” Pure Fiction – which was produced by Jerrod Bettis (Adele) and Aben Eubanks (Kelly Clarkson) – includes the single “A Little More,” which was tapped by Netflix for a worldwide advertising campaign.

For more information, please visit:
Official Website: www.kellyclarkson.com
Twitter: @kelly_clarkson
Facebook: https://www.facebook.com/kellyclarkson
YouTube: http://smarturl.it/HBSpv
Listen to Piece By Piece on Spotify: http://smarturl.it/PxPSpotify?IQid=pressrelease
Purchase Piece By Piece (iTunes): http://smarturl.it/PxPiT?IQid=pressrelease
For Photos & More: http://www.rcarecordspress.com/artist/kelly-clarkson

Kia Motors America’s February Sales Up 6.8 Percent

March 3, 2015

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Kia Motors America’s February Sales Up 6.8 Percent

Sedona Sales Up Five Times Over Same Period Last Year;
Annual Sales Up 5.2 Percent

IRVINE, Calif., March 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — Kia Motors America (KMA) today reported February sales of 44,030 vehicles, up 6.8 percent over the same period last year. Kia’s strong start in 2015 continues to be led by the U.S.-built* Optima midsize sedan, iconic Soul, and the all-new 2016 Sorento – which is now in showrooms nationwide – with 11,584, 9,965 and 8,518 units sold, respectively.

“Despite the difficult weather in some parts of the country, key indicators signal the continued improvement of the U.S. economy, which is driving more customers to our showrooms to experience world-class Kia products, including the Sportage, which recently was recognized in the J.D. Power Vehicle Dependability Study as the leader in the Small SUV category,” said Michael Sprague, executive vice president, sales & marketing, KMA. “The Kia ownership experience continues to evolve and with products like the completely redesigned Sorento and Sedona now in dealer showrooms across the country, consumers are drawn to one of the youngest and best-looking lineups in the business.”

About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea, and in 2014 was the #1 ranked mainstream brand according to Strategic Vision’s Total Quality Index. KMA proudly serves as the “Official Automotive Partner” of the NBA and LPGA and set an all-time annual sales record in 2014, surpassing the 500,000 unit mark for the third consecutive year. KMA offers a complete line of vehicles, including the rear-drive K900¹ flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle², Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona midsize multi-purpose vehicle, through a network of more than 765 dealers across the United States. Kia’s U.S. manufacturing plant in West Point, Georgia, builds the Optima* and Sorento* and is responsible for the creation of more than 14,000 plant and supplier jobs.

* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.

Information about KMA and its full vehicle line-up is available at www.kia.com. For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

	MONTH OF FEBRUARY		YEAR-TO-DATE
Model	2015	2014	2015	2014
Rio	1,943	2,833	3,515	5,995
Forte	5,549	5,513	11,971	10,237
Optima	11,584	11,226	20,978	21,205
Cadenza	640	700	1,023	1,627
K900	62	—	181	—
Sportage	3,407	2,669	6,461	5,256
Sorento	8,518	7,237	16,061	14,335
Sedona	2,362	456	4,032	898
Soul	9,965	10,584	18,107	18,676
Total	44,030	41,218	82,329	78,229

__________________________

¹2015 K900 V8 available in select trims and in select markets with limited availability.

² 2015 Soul EV in select markets with limited availability.

Milk Life’s Strength Ambassadors, Including Cristian De La Fuente And Giorgio Rapicavoli, Help Kick-off The Somos Fuertes Campaign With A Rally And Donation To Miami YMCA

March 3, 2015

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Milk Life’s Strength Ambassadors, Including Cristian De La Fuente And Giorgio Rapicavoli, Help Kick-off The Somos Fuertes Campaign With A Rally And Donation To Miami YMCA

Latinos everywhere can enter to be our next Strength Ambassador at FuertesconLeche.com and have a chance to win free milk for a year and other prizes

MIAMI, March 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — The milk life Somos Fuertes campaign is rallying Hispanics across the country and encouraging families everywhere to show us ‘why they need strength’ via our Somos Fuertes contest on www.FuertesconLeche.com. The campaign is also donating $5,000 to the Miami YMCA to help facilitate strength within the Hispanic community. On our search to find our strength ambassadors, milk life Lo Que Nos Hace Fuertes, has united Chilean actor, pilot and father, Cristian de la Fuente, Chopped winner and Owner/Chef at Eating House Miami, Giorgio Rapicavoli, and musician, writer and father, Jorge Narvaez among others to rally Hispanics to live strong with milk this year at a rally at the Miami YMCA. The milk advocates will share their stories on how milk, with its 9 essential nutrients including high-quality protein, helps give them the strength they need for their daily activities and YOU can be the next strength ambassador!

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/Spanish/7441751-milk-life-campana-somos-fuertes

As part of the Somos Fuertes program, the milk life Lo Que Nos Hace Fuertes campaign is partnering with a YMCA affiliate school in Miami and donating $5,000 to help Hispanic families lead strong lives with milk. This program, designed to remind Hispanic families about the importance of starting their active days strong with a nutritious breakfast that includes milk, also will provide nearly 150 members with a fun-filled day of active play and a nutritious meal including milk.

Consumers everywhere can join in the rally and enter the contest by sharing images with a caption directly on www.FuertesconLeche.com or uploading video and images with a caption using the #fuertesconleche hashtag on Twitter and Instagram for a chance to win free milk for a year! The lucky grand prize winner will be featured in Siempre Mujer Magazine and Ser Padres Magazine, as well as win free milk for a year and a free membership to their local YMCA to participate in the activities that help make them strong. Finalists will be announced in May and prizes will be drawn in July.

“My daughter and I always start our day with an ice cold glass of milk with breakfast. With its protein and other nutrients, milk gives me strength I need to help me conquer my active morning and prepare for my acting roles,” said de la Fuente. He added “Everyone needs strength to accomplish their goals and we want to hear all your stories on why you need the strength milk helps give you!”

For more information, please visit www.FuertesconLeche.com. There, you’ll find Somos Fuertes contest information and rules in addition to videos from our strength ambassadors, recipes, tips, and much more on the importance of starting each and every day with a nutritious breakfast that includes milk for a good source of high quality protein.

About the Milk Life campaign

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk companies, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the Milk Life campaign, a multi-faceted campaign designed to educate consumers about the powerful nutritional benefits of milk – with 9 essential nutrients, including high-quality protein, in each 8 ounce glass. For more information, go to www.MilkLife.com. Lowe Campbell Ewald is creative agency for the Milk Life campaign – from America’s milk companies. Commonground/MGS is the agency for the Milk Life Lo Que Nos Hace Fuertes campaign.

CONTACT: Janessi Trillas
786.433.4098
[email protected]

Enterprise Rent-A-Car Emphasizes the Company’s “We’ll Pick You Up” Service in New and Engaging Way

March 3, 2015

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Enterprise Rent-A-Car Emphasizes the Company’s “We’ll Pick You Up” Service in New and Engaging Way

Enterprise Rent-A-Car to Debut First-Ever Hispanic Marketing Campaign

ST. LOUIS, March 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — Enterprise Rent-A-Car, the brand well-known for its superior customer service, is rolling out a new marketing initiative that highlights its signature “We’ll Pick You Up” service.

Logo – http://photos.prnewswire.com/prnh/20130730/MM55552LOGO-d

Beginning today, the company will debut “Vamos Por Ti” (We’ll Come For You) – its first-ever fully-dedicated Hispanic marketing campaign. The campaign focuses on Enterprise’s offer to pick up local neighborhood car rental customers at no extra cost.

Recent qualitative research conducted by Bromley – the agency responsible for developing the Hispanic marketing campaign – indicated that while affordable prices and comfortable, reliable, fuel-efficient vehicles lead Latinos to rent from Enterprise, many were unaware that the signature pick-up service is complimentary. The campaign’s creative approach is pan-Hispanic as it showcases U.S. Latinos from multiple countries of origin sharing the news about this benefit, leveraging the power of word-of-mouth, which is so prevalent in the Hispanic community.

“Vamos Por Ti” will come to life in TV, radio and digital advertisements, as well as in-store collateral. Advertisements will debut in six pilot markets in Texas and New Mexico, with potential to expand into additional markets later this year.

“Our first fully-dedicated Hispanic marketing campaign allows us to share what we’re well known for – picking our customers up,” said Lee Broughton, assistant vice president, Enterprise Brand Marketing, North America. “‘We’ll Pick You Up’ has for decades been a service benefit that sets us apart in the marketplace, and we’re excited to show how this unique value proposition resonates with different cultures within Pan-Hispanic communities.”

The “Vamos Por Ti” campaign was developed by Bromley.

For more information about Enterprise, visit www.enterprise.com.

About Enterprise Rent-A-Car

Founded in 1957 and known for an extensive network of convenient locations, affordable rates and outstanding customer service, Enterprise Rent-A-Car is an internationally recognized brand that is the highest-ranked car rental brand in the J.D. Power 2014 North American Rental Car Satisfaction Study^SMand was ranked on BusinessWeek magazine’s annual list of “Customer Service Champs” for four years in a row.

About Bromley Communications, LLC.

Bromley is a full-service integrated communications agency offering all aspects of advertising, public relations and promotions. The agency is known for delivering measurable business results for its clients through great creativity across integrated marketing disciplines. Bromley Communications’ client roster includes General Mills, Western Union, National Basketball Association, Enterprise Holdings, Inc. Learn more at http://bromley.biz.

Cal/OSHA Announces Safety Awareness Campaign for Roofers

March 3, 2015

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Cal/OSHA Announces Safety Awareness Campaign for Roofers

OAKLAND, Calif., March 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — Cal/OSHA today launched a safety awareness campaign for roofers, where the workplace incidence of serious injuries and fatalities is higher compared to other industries.

“Roofing operations are inherently risky and worker safety is paramount. Employers must have strong safety programs in place that include appropriate equipment and training to prevent injuries on the job,” said Christine Baker, Director of the Department of Industrial Relations, which oversees Cal/OSHA.

Between 2012 and 2014, Cal/OSHA conducted 126 investigations of roofing operations where an accident occurred. A full three out of four of those accidents occurred at roofing operations that were found to be in violation of state safety regulations.

Falls are the leading cause of death and serious injury for roofing workers. Most falls can be avoided by following safety regulations. For example, on December 27, 2013, West Coast Roofing employee Leopoldo Retana fell 36 feet to his death at a job site in Ventura. Investigators found Mr. Retana had not been wearing fall protection equipment or a positioning system. West Coast Roofing was cited $22,360 for 10 violations, including two serious in nature. Serious violations are those where death or serious physical harm could result from a hazard created by the violation.

Another tragic and preventable case occurred earlier that year on June 13, 2013, when Midwest Roofing & Solar employee Ernesto Rosales fell approximately 17 feet from the unprotected edge of an apartment building roof in Pico Rivera. Mr. Rosales died five days after the accident. Cal/OSHA cited Midwest Roofing & Solar $39,600 for five serious violations.

Cal/OSHA’s “Roofing Maximum Enforcement Program,” taking place from March 1 through November 1, calls for targeted inspections of roofing operations across the state. This program will help ensure employers provide the necessary training and safety equipment to protect their workers on the job.

“Cal/OSHA inspectors will carefully review safety measures at roofing operations and address safety issues they encounter,” said Cal/OSHA Chief Juliann Sum. “Our goal is to raise awareness for on-the-job safety in the roofing industry so that hazards are identified and corrected.”

Fall protection is among the items Cal/OSHA inspectors will be reviewing at the site visits, from railings on buildings to personal devices such as hooks that attach to vests. Inspectors will verify that workers have safe access to rooftops and are protected from electrocution hazards posed by overhead power lines. Also, inspectors will review employers’ heat illness prevention program at roofing operations where reflected surfaces can increase the heat factor of the climate.

If inspectors find a lack of protection or a serious hazard, they can issue a stop order at the site until the hazards are corrected. Employers who fail to comply with Cal/OSHA safety regulations will be cited and ordered to correct the violations.

Cal/OSHA offers online resources for workers and employers, with a fact sheet on preventing slips and falls for roofers and other safety publications. Hazardous conditions at roofing operations and other worksites can be reported to Cal/OSHA’s enforcement offices. Enforcement officers respond immediately to such reports.

Cal/OSHA, an active partner in the Labor Enforcement Task Force (LETF), also works collaboratively on the Roofing Compliance Working Group. The multi-agency coalition includes LETF enforcement agencies, local district attorneys’ offices, roofing contractors and labor groups. It helps to hold accountable those employers who fail to comply with safety regulations, cheat workers on earnings, fail to carry workers’ compensation insurance, or fail to pay state payroll taxes.

Employers can receive free and voluntary assistance to help them improve their health and safety compliance with Cal/OSHA’s Consultation Program. Employers can learn more about this program by calling (800) 963-9424.

Cal/OSHA helps protect workers from health and safety hazards on the job in almost every workplace in California. Employees with work-related questions or complaints may call the California Workers’ Information Hotline at (866) 924-9757 for recorded information in English and Spanish on a variety of work-related topics.

For media inquiries contact Erika Monterroza at (510) 286-1164 or Peter Melton at (510) 286-7046.

The California Department of Industrial Relations, established in 1927, protects and improves the health, safety, and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. DIR is housed within the Labor & Workforce Development Agency. For non-media inquiries, contact DIR’s Communications Call Center at 1-844-LABOR-DIR (1-844-522-6734) for help in locating the appropriate division or program in our department.

Carpooling to school has benefits

March 3, 2015

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Carpooling to school has benefits

A solution within your own community

WASHINGTON, March 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — For many families, the school year is a very busy time. Between making lunches and taking the children to and from school, it may feel like you’re always in a hurry.

Logo – http://photos.prnewswire.com/prnh/20141030/155566LOGO

But weekdays can be more manageable if you share the school driving responsibilities with other families, otherwise known as “carpooling.”

What is carpooling?

Carpooling is a type of ride-sharing that allows busy people to take turns with other neighborhood parents. Carpooling helps you:

Save time and money.
Minimize the wear and tear on your car.
Reduce traffic during peak hours.
Get to know other parents and community members.

Choosing carpool drivers

Share the idea of carpooling with responsible parents also interested in participating.
Try to make sure that participating drivers have cars that are in good condition and all valid documents (registration, insurance, etc.).
Figure out how many children can safely ride in the car, depending on its capacity.
Keep the phone number and address of each parent in case of emergencies.

Recommendations for drivers

Leave your house early, with enough time to pick up all the children on time.
Have children under age 13 sit in the back seat, and make sure they wear their seatbelts. Children younger than 8 years old must ride in a booster or car safety seat.
Before driving to school, make sure that all the car doors are closed properly and use the child safety locks if your car has them.
Never leave children alone in the car, not even for a minute.

Advice for driving in school zones

Drive slowly when you’re in a school zone and always obey the speed limit.
When driving behind a school bus, make sure to stop when the red lights flash. Never try to pass a bus.
Try not to block or park in front of the school entrance or exit.
Drop off the children in specified loading/unloading zones. Wait until you see them go into school before leaving. Notify the teacher who will be picking up the children after school each day.

To learn more about transportation issues, see USA.gov and GobiernoUSA.gov, the U.S. Government’s official web portals in English and Spanish, and part of the U.S. General Services Administration (GSA).

The “Fifty Shades of Grey” Trilogy now available in Audiobook in Spanish from FonoLibro

March 3, 2015

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The “Fifty Shades of Grey” Trilogy now available in Audiobook in Spanish from FonoLibro

The trilogy # 1 bestseller of the New York Times, worldwide sales phenomenon and now a box office success “Fifty Shades of Grey” is now available in Audiobooks in Spanish from FonoLibro

DORAL, Fla., March 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — FonoLibro, the leading publisher of audiobooks in Spanish, announces the releases of the New York Time’s #1 best-selling trilogy “Fifty Shades of Grey,” “Fifty Shades Darker” and “Fifty Shades Freed” written by E.L. James in audiobooks in Spanish.

Audiolibro Cincuenta Sombras de Grey de FonoLibro

Photo – http://photos.prnewswire.com/prnh/20150302/179045

FonoLibro offers excellent quality unabridged versions of the “Fifty Shades Trilogy,” which has become a global sales phenomenon with more than 100 million copies sold.

Universal Pictures just released the film adaptation of the first book “Fifty Shades of Grey,” starring by Jamie Dornan and Dakota Johnson, which has broken all worldwide sales records for a February release and in its third week has gathered more than 500 million dollars worldwide, making the movie the Universal Pictures’ highest-grossing R-rated international release in history.

“For women in love with the story of ’50 Shades of Grey,’ FonoLibro offers full, uncensored versions of the book with scenes and details not seen in the film. For those that want to see the continuation of the film, they may do so in an entertaining way by listening to the audiobooks ‘Fifty Shades Darker’ and ‘Fifty Shades Freed,'” says Arquimedes Rivero, Founder of FonoLibro. “The experience of listening to an audiobook is something extremely rewarding and entertaining. It allows people to listen the audiobooks of ‘Fifty Shades of Grey,’ shake their senses and completely immerse themselves into the story, making them feel as if though they are inside it,” added Rivero.

Both women and men can enjoy this wonderful love story “Fifty Shades of Grey” in their cars, homes, or gyms. The audiobooks are available in different digital download platforms or directly from FonoLibro’s new App for iPhone and iPad available in the Apple AppStore by searching “FonoLibro” or by clicking HERE. For those with Androids, Windows Mobile devices, PCs, or MACs, the audiobooks are available for immediate digital download on our Web Page FonoLibro.com.

For more information please write [email protected]
FonoLibro in Social Media:
Twitter: @FonoLibro
Instagram: @FonoLibro
Facebook: Audiolibros

22 Percent of Young Adult Americans (Age 18-34) Struggle to Fall Asleep More Often on Sunday Night

March 3, 2015

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22 Percent of Young Adult Americans (Age 18-34) Struggle to Fall Asleep More Often on Sunday Night

Bravo Star Jenni Pulos Partners with Febreze and ZzzQuil to Help Americans Sleep Soundly

CINCINNATI, March 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — As Sleep Awareness Week kicks off, countless Americans will reflect on their sleep habits wondering what they can do to get more sleep. It is not a secret that Americans struggle to get a good night sleep. And according to a new online survey commissioned by Procter & Gamble (NYSE: PG) after consulting with the National Sleep Foundation and conducted by Harris Poll among over 2,000 U.S. adults age 18+, of Americans who struggle to fall asleep more on Sunday night, 68% attribute this to upcoming stresses including the work or school week, job or general.

Photo – http://photos.prnewswire.com/prnh/20150227/178481
Logo – http://photos.prnewswire.com/prnh/20150227/178482LOGO
Photo – http://photos.prnewswire.com/prnh/20150227/178483

The Nationwide Consumer Poll Among Those Who Struggle To Fall Asleep More On Sunday Revealed

29% admit that not getting a good night sleep on Sunday affects the rest of their week.
The average time spent falling asleep after getting into bed on Sundays is 64 minutes.
88% say there are certain steps they can take before bedtime to lead to a good night sleep on Sunday. A better night sleep starts with a good bedtime routine.

P&G has teamed up with Jenni Pulos, star of Bravo’s Flipping Out, to help Americans suffering from occasional sleeplessness, or having difficulty falling asleep achieve a more restful night’s sleep with the Try it & Love it Sleep Soundly program. Along with the help of trusted brands, Febreze and ZzzQuil, Americans suffering from occasional sleeplessness can fall asleep more easily and sleep soundly.

“With a schedule as hectic as mine, it’s important to get a good night sleep to wake refreshed,” says Pulos. “However, like other Americans some nights I find myself in bed willing myself to fall asleep, which is why I’m so excited to partner with brands like Febreze and ZzzQuil to help occasional sleep sufferers, like myself, get a good night sleep.”

Jenni Pulos offers a few go-to tips for a better sleep experience:

Paint Your Room a Cooling Color: Believe it or not, but the color of your bedroom can impact your sleep. Choose a calming shade from a cool-color family like grey, taupe, or a cool neutral which are known for creating a soothing, calm atmosphere.
Create a Soothing Environment: As you’re preparing for bed simply mist a soothing scent in the room to unwind and relax. The calming nature of lavender or soothing properties of milk and honey from the Febreze Sleep Serenity Bedroom Mist collection transform any bedroom into a relaxing environment ideal for sleep.
Me Time: After tucking your kids into bed or wrapping up your to-dos for the day, take advantage of quality “me” time. Flip on a show or read a book, but 30 minutes before bed turn off the TV and avoid using smartphones or tablets.
If You Still Can’t Sleep: Some nights it can be downright difficult to drift off to sleep easily. Keep items on your nightstand that help you fall asleep, like a book. If you still find yourself suffering from occasional sleeplessness, ZzzQuil can help you fall asleep more easily and wake refreshed.

In addition to Pulos’ tips, Febreze and ZzzQuil teamed up with experts at the National Sleep Foundation for advice on how to get a good night’s sleep:

Relax & Wind Down: Establish a relaxing bedtime routine, allowing time to wind down and avoiding activities that might excite you. A hot bath can relax you and cause a drop in body temperature that helps you feel drowsy.
Keep it Cool: Turn down your thermostat to between 60 and 67 degrees Fahrenheit to keep your bedroom cool at night.
If You Can’t Sleep: Get out of bed if you are not sleepy and do something relaxing for 20-30 minutes in dim light. When you are sleepy, go back to bed.

Join the #SleepSoundly Conversation
For more sleep tips join Febreze, ZzzQuil, Jenni Pulos and The National Sleep Foundation for a Twitter Party on Wednesday, March 4 at 8PM EST using the hashtag #SleepSoundly.

To learn more about Febreze Sleep Serenity Bedroom Mist and ZzzQuil, visit Febreze.com and ZzzQuil.com. For more products you’ll love, check out the Try it & Love it website (PGTryit.com). Consumers can learn more about the brands they trust, and take advantage of product ratings and reviews, videos, and receive great savings via coupons and samples.

About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Vicks®
Vicks® is one of the most recognized brands around the world. Available in more than 71 countries and on 5 continents, Vicks has helped relieve cough, cold, and flu symptoms for generations. In the U.S., the Vicks family includes, NyQuil™, the #1 Pharmacist recommended brand for adult nighttime cough/cold/flu relief*; NyQuil™ Severe; Children’s NyQuil™; DayQuil™ Cold/Flu, the #1 pharmacist recommended brand for adult daytime cough/cold/flu relief**; DayQuil™ Severe; DayQuil™ Cough; VapoRub™ Ointment, the #1 Pharmacist recommended brand for Topical Cough Suppressing Ointment***; BabyRub™; Sinex™ 12 Hour Spray; Sinex™ Ultra Fine Mist; Sinex™ 12 Hour Ultra Fine Mist Moisturizing; and Vicks® VapoDrops™. In August 2014 Vicks began marketing allergy and sinus symptom relief with the introduction of QlearQuil™ All Day & All Night 24 Hour Allergy Relief; QlearQuil™ Nighttime Allergy Relief; QlearQuil™ Daytime Sinus & Congestion; QlearQuil™ Nighttime Sinus & Congestion; and QlearQuil™ 12 Hour Nasal Decongestant Moisturizing Spray. Headquartered in Cincinnati, OH, Vicks is owned and distributed by Procter & Gamble.

About Febreze®
In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and eliminating odors from fabrics and the air.

Febreze® boasts a line of products with freshness capabilities that range from ridding of pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® continues to be one of the fastest growing brands in P&G’s portfolio of household brands and bring innovative products to market. Fresh air is an essential and basic human right, and that the air we breathe can give us “fresh starts.”

Methodology
Procter & Gamble brands ZzzQuil and Febreze consulted with the National Sleep Foundation in designing the survey instrument. The National Sleep Foundation was not responsible for the analysis or the interpretation of findings. The survey was conducted online within the United States from December 29-31, 2014 among 2,041 adults ages 18 and older (among which 280 who struggle to fall asleep more on Sunday compared to other days of the week) by Harris Poll. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Jen Ribeiro, [email protected].