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“Terra Live Music” 2014 Series Culminates With Four Artist Concert In Las Vegas, Presented By Sprint

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"Terra Live Music" Presents Luis Fonsi, J Balvin, Juan Magan and Pablo Lopez Concert in Las Vegas





“Terra Live Music” 2014 Series Culminates With Four Artist Concert In Las Vegas, Presented By Sprint

Luis Fonsi to Headline Las Vegas Concert, along with J Balvin, Juan Magan and Pablo Lopez


MIAMI, Nov. 13, 2014 /PRNewswire-HISPANIC PR WIRE/ — Terra, a leading global media company engaging Hispanic audiences across the globe, caps off the 2014 “Terra Live Music” series by bringing its amazing entertainment content to Las Vegas this November for “Terra Live Music in Concert”, presented by Sprint. Headlined by Latin GRAMMY® winner Luis Fonsi, the Las Vegas performance brings together some of the most talented voices in Latin entertainment, including three-time Latin GRAMMY nominated urban music superstar J Balvin, Latin Grammy winning artist/DJ/producer Juan Magan and Latin GRAMMY nominated artist/songwriter Pablo Lopez. Enjoy the show that encompasses the digital music concert series this November 18 at 7:30PM ET/4:30PM PT via video stream.

“Our growing partnership with Terra Live Music demonstrates Sprint’s ongoing commitment and support of Latin music and entertainment,” said Kymber Umana, Hispanic Market Manager for Sprint. “We are honored to more deeply connect our Hispanic consumers to their favorite artists with the biggest Terra Live Music concert event to date.”

The concert brings together some of the best performers in Latin music. Earning the title as the “Leader of the New Generation of Latin Music,” Luis Fonsi will perform his critically acclaimed live show for the “Terra Live Music” fans. Fonsi boasts an incredible 17-year-career as a musician, songwriter and producer, winning a Latin GRAMMY for “Song of the Year” for his hit single “Aqui Estoy Yo,” thirteen Premios Juventud Awards, five Latin Billboard Awards, eight Premio lo Nuestro Awards, among others.

Latin GRAMMY award nominated emcee/singer, J Balvin, who burst onto the music scene with his critically acclaimed debut album, La Familia, and has become one of the most promising new talents in urban music will join Luis Fonsi and the rest of celebrity line-up. The Colombian will entice fans with an urban pop experience with hits that include multi-platinum breakthrough single, “6AM” and current chart-topping single “Ay Vamos.”

Juan Magan, best known as the creator of the “electro Latino” movement, is one of the most successful Spanish artists of recent times; over 100 concerts around the world,  1 million in attendance, currently has the #1 song in downloads, streams and views with his new single – Si No te Quisiera.  Juan Magan will showcase his unique style dance and Latin music including 2013’s most streamed and downloaded song in Spain “Mal de Amores.”  On the other spectrum of the musical wheel, Pablo Lopez brings the romantic sounds of his native Malaga.  His debut album went gold in his Native Spain and has had a series of #1 tracks – including Vi and Mi Casa. Pablo Lopez will enamor the audience with interpretations of his Latin Grammy nominated album “Once Historias y Un Piano.” 

“We are honored to team up with Terra to bring this unprecedented concert experience to fans who attend in person and those around the world who will connect through their mobile devices, tablets and computers,” expressed Horacio Rodriguez, Senior Director of Digital Marketing for Universal Music Latin Entertainment US & Mexico. “The ‘Terra Live Music’ franchise has produced ground breaking performances for many Universal artists and we look forward to this new event becoming a landmark experience year after year.”

These four artists have revolutionized the Latin music genre with their unique sounds. Fusing together the rhythms of Latin pop, Reggaeton, EDM and Electro Latino into a sensational concert experience, Terra has found the most fitting way to celebrate its 15-year anniversary on the stage that started it all: “Terra Live Music.”

Don’t miss the incredible “Terra Live Music in Concert” event, presented by Sprint, in Las Vegas and enjoy every minute on Tuesday, November 18 at 7:30PM ET/4:30PM PT by visiting www.Terra.com.

Get social with @TerraMusicaUS, @LuisFonsi, @JBALVIN, @JuanMagan, and @PabloLopezMusic about #TerraLiveMusic as you watch the show on any of your devices! Thank you @Sprintlatino for helping put on another great Terra event with #MexicoYMas500.

ABOUT TERRA
Created in 1999, Terra is the leading digital content producer in Spanish and Portuguese speaking countries, reaching a monthly audience of over 100 million people. Terra reaches users through editorial content and is a pioneer in sports and entertainment live transmissions – from live concerts performed by artists like Paul McCartney, U2, Alejandro Sanz, Juanes and Kings of Leon, to all European League and championship matches as well as the Olympic Games. Terra’s content is offered in English, Spanish and/or Portuguese in 19 countries across the United States, Latin America and Europe, through multiple screens – computers, tablets and smartphones. Led by the Global CEO, Paulo Castro, Terra’s headquarters are in Sao Paulo, Brazil, and the company has offices in Argentina, Chile, Colombia, Mexico, Peru, Spain and the United States.

Terra has just launched a new responsive layout providing an innovative content and advertising delivery with the objective to simplify user’s lives and allowing advertisers to reach consumers in a whole new way.  

“Terra. Your World, Simplified.” Visit the New Terra at www.Terra.com or click here for more information on “Terra Live Music”.

About Universal Music Group
Universal Music Group is the world’s leading music company with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, the industry’s leading global music publishing operation.

Universal Music Group’s record labels include A&M/Octone, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, Island Records, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Universal Music Latino, Universal Republic and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.

Universal Music Group is a unit of Vivendi, a global media and communications company.

NOTE TO EDITORS: A high-resolution image is available at:http://hispanicprwire.com/en/multimedia/


Discovery Familia Presents A New Series With Fun And Easy Home Decorating Tips

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Discovery Familia Presents A New Series With Fun And Easy Home Decorating Tips


Hosted by interior designer Linda Ruiz, CASA LINDA premieres November 20


MIAMI, Nov. 13, 2014 /PRNewswire-HISPANIC PR WIRE/ — Discovery Familia is adding a new series to its Thursday lineup: On CASA LINDA, Mexican interior decorator Linda Ruiz comes to the rescue of design-challenged individuals with quick and affordable suggestions for adding style and beauty to their homes.  CASA LINDA will air Thursdays at 10PM E/P starting November 20.

Logo – http://photos.prnewswire.com/prnh/20130222/MM64872LOGO

With her direct approach, quirky sense of humor and philosophy that a well-designed living space makes anyone’s life better, Linda – a sought-after interior designer and popular figure on the Internet and social media – visits homes that need a quick makeover, offering her experience and tips for DIY and craft projects.  Whether choosing what color to paint the walls, turning vases into candlesticks or creating an elegant centerpiece, Linda shows viewers that even the most ordinary objects can be special and unique, adding a personal touch to every corner of their home.

CASA LINDA is making its debut on Discovery Familia thanks to a network partnership with MiTu (www.MiTuinc.com), a media company dedicated exclusively to digital content that caters to Latinos. 
CASA LINDA got its start, and also can be seen, on the YouTube channel “MiTu Life” (www.youtube.com/mitu).   Discovery Familia will air episodes in an extended, multiplatform format for social media and Internet as well.

For more about Discovery Familia news and programming, follow us on facebook.com/discoveryfamilia and visit our webpage, www.discoveryfamilia.com.

ABOUT DISCOVERY FAMILIA
Part of Discovery Communications, Discovery Familia is the Spanish-language network dedicated to Hispanic women and the things that matter in their lives. During the day, the Discovery Kids block provides a safe environment for children aged 2-6 with entertaining, curriculum-based programming to prepare them for the world around them. In the evening, the channel offers programming for women, focusing on such topics such as, home decor, food, health, beauty and parenting. For more information, please follow us on Facebook at facebook.com/discoveryfamilia or visit www.discoveryfamilia.com.

ABOUT MITU
MiTu is a next-generation Hispanic media company. Its digital network of Latino content creators is dedicated to presenting high-quality programming for today’s connected global Latino audiences in English, Spanish and Portuguese. The network features everyday people and experts in their fields producing content around their particular passion points distributed worldwide through a variety of social and digital distribution platforms enabling an ultra-targeted environment for advertisers and brand integrations. MiTu is headquartered in Culver City, CA, and has operations in Miami, Mexico & Bogota. For more information, please visit www.MiTuinc.com.


Second Affordable Care Act Open Enrollment Period Begins November 15th

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Second Affordable Care Act Open Enrollment Period Begins November 15th

Ad Council and Enroll America Relaunch National “Take Care, People” Campaign Targeting Uninsured Women; Have Already Received $20 Million in Donated Advertising


WASHINGTON, Nov. 13, 2014 /PRNewswire-HISPANIC PR WIRE/ —  Non-profit Enroll America, the nation’s largest health care enrollment coalition, is working with the Ad Council to encourage women to sign up for health insurance under the Affordable Care Act during the next open enrollment period, which runs from November 15, 2014 through February 15, 2015.

To view the multimedia assets associated with this release, please click http://www.multivu.com/players/English/7368551-enroll-america-ad-council-second-affordable-care-act-open-enrollment-period-begins/

Photo – http://photos.prnewswire.com/prnh/20141113/158469

While more than 15 million Americans got health insurance during the first enrollment period that ended this past March, tens of millions of Americans still remain uninsured, according to research commissioned by Enroll America. However, less than a third of all uninsured say that they have heard about the new health insurance plans available to them (29%) or about the financial help available under the law (26%). 

“Last year, we made incredible progress in enrolling Americans in health insurance through the Affordable Care Act. But, tens of millions of Americans still stand to benefit from these new options,” said Anne Filipic, President of Enroll America. “Whether on the airwaves or at the grassroots level, our goal is to reach as many consumers as possible with the information they need to get covered before the enrollment window closes on February 15.”

To raise awareness, Enroll America is working with the Ad Council to continue its successful “Take Care, People” integrated public service advertising (PSA) campaign encouraging the uninsured, particularly women, to enroll. According to the U.S. Department of Labor, women make 80% of the health care decisions for their families. Women are also 47% more likely than their male counterparts to share information about health care with their friends, family and community. Lack of awareness is a critical issue among women, however, with 79% of those in the Enroll America study saying they do not know enough about the new law.

“We know that women in the U.S. are very involved and concerned about their family’s health, but misinformation or a lack of information is standing in the way of their health insurance coverage,” said Lisa Sherman, President and CEO of the Ad Council. “With only a three month enrollment window this year, it’s never been more critical that we reach these women and provide them with the resources and support they need to get covered.”

Research from Enroll America shows that most Americans are uninsured because their employer does not offer insurance or they believe they can’t afford coverage. However, during the first open enrollment period, 85% of people who signed up for health coverage through the Marketplace qualified for financial assistance that reduced the cost of their premium. On average, consumers who received financial help paid just $82 per month.

A recent survey by PerryUndem found that more than eight in ten of the remaining uninsured (84%) were open to enrolling in this or future open enrollment periods. The survey also found:

  • Perceptions of unaffordability kept many from even checking to see what they might qualify for; only one in five of the currently uninsured knew about the availability of financial help.
  • Latinos were much less likely to know about the availability of financial help/tax subsidies or that health plans could not deny them because of pre-existing conditions.
  • Young adults (ages 18-29) were less aware about the specifics of the law and insurance terminology.

Enroll America is conducting thousands of “Get Covered America” events across the country, where people can enroll in person at local churches, schools and libraries, as well as large-scale enrollment events. To find a local event where you can get in-person application help, visit GetCoveredAmerica.org/events.

The “Take Care, People” PSAs will continue to run in print, broadcast, outdoor, radio and web outlets in space and time entirely donated by the media. The English and Spanish PSAs drive to GetCoveredAmerica.org and communicate the benefits of enrolling in health coverage made available under the ACA, including that: health insurance is affordable, preventive care is free, and financial help is available to help the uninsured pay for their health insurance plan.

Since the “Take Care, People” campaign first launched in February of 2013, media outlets around the country have donated more than $20 million in advertising time and space to help educate consumers about their options for quality, affordable coverage. The public service ads have received support from traditional, digital and alternative outlets including Facebook, Lifetime and UpStares, among others. 

About Get Covered America and Enroll America
Get Covered America is a national campaign of Enroll America that is focused on educating consumers about the benefits of health coverage and the new health insurance available under the Affordable Care Act. With operations in eleven states (AZ, FL,GA, IL, MI, NC, NJ, OH, PA,TN and TX), our grassroots team is powered by passionate staff and volunteers with one motivating goal: to give Americans the information they need to choose an affordable health insurance plan that’s right for them and their families. Enroll America is the nation’s leading health care enrollment coalition, bringing together community and health organizations, businesses and others to inform consumers about the new health coverage options and how to enroll in them. It is an independent, nonpartisan, nonprofit 501c(3) organization.       

About Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.


NeverWet releases NeverWet Fabric

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LANCASTER, Pennsylvania, Nov. 13, 2014 /PRNewswire-HISPANIC PR WIRE/ — NeverWet is proud to release a consumer fabric spray with unparalleled, superhydrophobic water repellency. NeverWet fabric coatings are transparent and do not change the feel of the fabric, while offering superhydrophobic fabric performance. These formulations are especially effective for outdoor furniture, boots and shoes, uniforms, outdoor and hunting gear, and automobile interiors. They are easy to apply in a single step, using pump spray technology. For the best results, allow treated items to dry for 24 hours before exposing the surface to water. If clothing is going to be submerged, both sides must be coated.

Photo – http://photos.prnewswire.com/prnh/20141112/158249

Check out our latest videos that showcase these NeverWet Fabric coatings:

FlowRider —  http://youtu.be/cSVujYkyoXo
Water Fight —  http://youtu.be/xKzsZ9YOayE
Dirty Girl —  http://youtu.be/sF5cGGa2HaU
Drill Instructor — http://youtu.be/XEO9kmyVe-A

NeverWet Outdoor Fabric is the perfect solution to protect and preserve outdoor clothing, shoes and furniture against moisture. In one simple step, do-it-yourselfers can keep outdoor items dry, clean and protected. NeverWet Outdoor Fabric will repel water from a variety of textiles including polyester, poly/cotton blends, canvas, leather and suede. This solvent-based technology is completely breathable and provides a crystal clear finish that will not change the feel or appearance of treated items. It is the ideal solution for protecting jackets, gloves, shoes, boots, patio furniture cushions, camping gear, backpacks, umbrellas and more against water-damage.

NeverWet Boot and Shoe water repelling fabric treatment is applied in one simple step and dries to a crystal clear finish that will not change the look or feel of the item. The treatment forms a protective barrier around the individual fibers on the surface and will protect fabrics such as suede, polyester, polyester/cotton blends, canvas and leather from water damage. It is the ideal application for tennis shoes, athletic shoes, winter boots and more.

NeverWet Hunting and Outdoor Fabric dries odorless and is designed to keep items dry longer. This crystal clear formula allows fabrics to breathe, while dramatically repelling water from the surface. NeverWet Hunting & Outdoor Fabric preserves outdoor gear against damaging moisture without changing the look or feel of the fabric, and it dries odorless. It is ideal for use on polyester, canvas, nylon, suede and more. It is suitable for use on tents, camping gear, hats, hunting boots and apparel.

NeverWet Auto Interior liquid repelling treatment is designed to keep automobile fabrics dry longer. This crystal clear formula allows fabrics to breathe, while dramatically repelling liquids from the surface. NeverWet Auto Interior protects fabrics against damaging liquids and stains without changing the look or feel. It is ideal for use on leather, cloth, and synthetic & natural fibers. It is suitable for use on automotive upholstery, floor mats, carpets and car seats.

INDUSTRIAL — NeverWet DWR (Durable Water Repellant) is also available for industrial applications. Click this link for more details (http://www.rustoleum.com/en/product-catalog/industrial-brands/neverwet/industrial-gallons/neverwet-dwr-fabric).

NeverWet, LLC (www.neverwet.com) is the world leader in developing superhydrophobic and superoleophobic coatings for practical uses. The technology has won multiple awards including Top New Technology from Popular Science and others listed here (www.neverwet.com/news/ ). Stay tuned, as NeverWet is planning additional amazing new products over the next few months.

Rust-Oleum is the exclusive manufacturer and distributor of these products. For more details, please visit http://www.rustoleum.com/neverwet


Sears® to Offer More than 1,000 Black Friday Doorbusters, Members Can Shop Early

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Sears® to Offer More than 1,000 Black Friday Doorbusters, Members Can Shop Early

Retailer Making Season “More Merry” with Top 100 List, Season-long Offers, Sweepstakes


HOFFMAN ESTATES, Ill., Nov. 13, 2014 /PRNewswire-HISPANIC PR WIRE/ — Sears, a leading integrated retailer, has announced an early shopping gift for Shop Your Way members – access to many Black Friday deals one full week before Thanksgiving, on Sears.com from 6 p.m. on Nov. 20 until 11:59 p.m. (CT) on Nov. 21. During this online member-exclusive pre-sale event, members can log on to their Shop Your Way account at sears.com/BlackFriday during the sale to access the deals.

On Thanksgiving Day, Sears stores will open at 6 p.m. with more than 1,000 doorbuster deals on the most popular gifts of the season, through 1 p.m. local time on Black Friday.

“Thanksgiving and Black Friday doorbuster shopping is a multi-generational tradition that continues to evolve, just as the retail industry has,” said Imran Jooma, executive vice president, Sears Holdings. “In addition to great deals, we’re just as excited to offer innovative ways online, in-store or via a mobile device for members to conveniently get the gifts they want, no matter how they choose to shop with us.”

Members and customers can get their doorbuster purchases faster and more conveniently using Sears integrated retail offerings like Free Store Pickup, In-Vehicle Pickup, and Free Anyone, Anywhere Pickup. And to ensure shoppers are getting exactly what they want, Sears offers Get Advice, which leverages online and mobile channels to tap into the experience of Sears’ nationwide team of knowledgeable store associates, as well as members of the Shop Your Way community, to get advice on products and services important to them.

Sears’ Black Friday doorbuster deals include the hottest brands – many exclusive to Sears – from big and small appliances and consumer electronics to apparel, footwear, tools, fitness equipment, fine jewelry, mattresses and more.

Hot Doorbuster Deals from Sears Include:

Additional ways Sears is making shopping more merry for members on Thanksgiving and Black Friday – and all holiday season – include:

  • Shop Your Way members will earn 10 percent back in points on their first $500 of qualifying purchases made with a Sears credit card. The offer is valid through Dec. 25, and reward points expire Jan. 31, 2015. (Valid email opt-in is required.)
  • Sears released its Top 100 Gift List. Each week, the list will feature new deals such as popular holiday hosting items, top techie toys, stylish winter apparel, coveted tools, dazzling home goods and more at sears.com/MoreMerry.
  • Shop Your Way members can enter to win $5,000 in points redeemable at Sears or Kmart through The Top 100 Sweepstakes. Plus, members can enter the Sears Top 100 Instant Win Game for an instant chance to win a new Kenmore refrigerator. Both are featured at shopyourway.com/Holiday. No purchase necessary to win.
  • Right now, members can get an early look at Thanksgiving and Black Friday deals at searslocalad.com. Accessible via computer, tablet or mobile device, LocalAd shows deals from the Sears circulars and reveals hundreds more in-store discounts on overstock inventory unique to specific local stores.

Follow the conversation on Twitter and Facebook about Sears holiday at #MoreMerry and Shop Your Way at #MembersFirst.

About Shop Your Way®
Shop Your Way is a free social shopping destination and rewards program offering millions of products, personalized services, and advice. Through a network of retail partners and service providers, members can shop, compare, purchase items and earn points to use on future purchases. Members also enjoy special pricing, exclusive sales, events, access to celebrity brands and sweepstakes. And through the unique social community on shopyourway.com members can research and browse products, create wish lists, poll friends and family and even get advice from experts to help choose the products and services that best meet their needs. There is no minimum purchase required for Shop Your Way members to redeem points and points can be used toward purchases across countless product categories. Download the free Shop Your Way app available on iTunes or Google Play.

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores in the United States. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, and DieHard — among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with more than 14 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

MEDIA CONTACTS:

Brian Hanover

Patrick Roach

Sears Holdings

Zeno Group for Sears

847-286-6080

312-527-2SHC (2742)

[email protected]

[email protected]


Boys & Girls Clubs of America and Comcast NBCUniversal Announce Major Partnership and the Launch of the My.Future Technology Initiative

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Boys & Girls Clubs of America and Comcast NBCUniversal Announce Major Partnership and the Launch of the My.Future Technology Initiative

Partnership is Comcast NBCUniversal’s Largest with the Nonprofit; My.Future Provides Hands-On Technology Training to Equip Youth with Skills Needed to Succeed in Digital Age


ATLANTA and PHILADELPHIA, Nov. 13, 2014 /PRNewswire-HISPANIC PR WIRE/ — Boys & Girls Clubs of America (BGCA) and Comcast NBCUniversal announced today that they have entered into a five-year national partnership valued at tens of millions of dollars in cash and in-kind support. This is the largest partnership between Comcast NBCUniversal and BGCA and includes the launch of My.Future, a new technology initiative designed to teach Club members about our digital world and ignite their passion for technology.

Logo – http://photos.prnewswire.com/prnh/20130710/MM44829-b
Logo – http://photos.prnewswire.com/prnh/20141113/158376LOGO
Logo – http://photos.prnewswire.com/prnh/20141113/158375LOGO

Comcast NBCUniversal is the Presenting Sponsor of My.Future, which is available to the nearly 4 million youth served by more than 4,100 Boys & Girls Clubs. My.Future allows Club members to select from more than 40 activities that reinforce digital literacy, including areas of exploring the web, communicating with others digitally and building media. Additional experiences allow members to explore advanced topics, such as robotics, coding and game design. My.Future is part of BGCA’s Great Futures Campaign, launched in July to call attention to the crisis facing kids and elevate the role of out-of-school time in reversing negative trends and empowering more youth toward success through enriching after-school and summer programs.

To celebrate this exciting announcement, Comcast NBCUniversal has renovated four Boys & Girls Clubs, located in Chicago, Philadelphia, San Francisco, and Washington, DC, with state-of-the-art technology that reflects today’s mobile environment, including computers, tablets, smartboards, digital cameras, music studio tools and video-editing technology. In addition to providing this new technology to each of these Clubs, the Comcast Foundation also provided on-site renovations, including new paint, furniture and structural repairs.

“Today’s young people are digital natives, born into a world where technology is ever-present and constantly changing. In order to ensure great futures for all our youth, it is our job to keep up to date with technology and make sure it reaches the communities that need it most,” said Jim Clark, President and CEO of BGCA. “Through our partnership with Comcast NBCUniversal, My.Future will give Club members the technology skills needed to pursue promising careers and thrive in today’s digital world.”

“We are proud to partner with Boys & Girls Clubs of America to teach youth about the endless possibilities that technology offers, while helping to bridge the digital divide,” said David L. Cohen, Executive Vice President, Comcast Corporation. “We have supported local Boys & Girls Clubs for nearly 15 years because they truly make a difference in the lives of children across the country, inspiring youth to reach their full potential through hands-on programs that encourage children to explore and innovate.”

Additionally, through the new partnership, Comcast will provide in-kind support that will include national airtime for BGCA’s public service announcements to communicate the benefits Boys & Girls Clubs provide to youth most in need during out-of-school-time.

By partnering with BGCA, Comcast NBCUniversal is harnessing the power of technology and the Internet to expand digital literacy and help conquer the digital divide. Since 2011, Comcast and the Comcast Foundation have dedicated more than $200 million in cash and in-kind support to fund digital readiness initiatives nationwide, reaching more than 1.75 million people through non-profit, digital literacy partners, including Boys & Girls Clubs of America.

According to STEMConnector.org, STEM jobs in the U.S. are expected to grow nearly twice as fast as other fields by 2018. There will be more than 8 million STEM jobs in the U.S. by 2018, but 3 million of them may go unfilled because of a lack of people with required skills. The project-based learning experiences that are a part of My.Future will introduce more young people to STEM-related activities to help address this large, unmet need.

About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,100 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at http://www.bgca.org/facebook and http://bgca.org/twitter.

About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is the nation’s largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. NBCUniversal operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts. Visit www.comcastcorporation.com for more information.

About the Comcast Foundation
The Comcast Foundation was founded by Comcast Corporation in June 1999 to provide charitable support to qualified non-profit organizations. The Foundation primarily invests in programs intended to have a positive, sustainable impact on their communities. The Foundation has three community investment priorities—promoting service, expanding digital literacy, and building tomorrow’s leaders. Since its inception, the Comcast Foundation has donated more than $153 million to organizations in the communities nationwide that Comcast serves. More information about the Foundation and its programs is available at www.comcast.com/community.