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2016 Honda HR-V Los Angeles Auto Show Debut Set to Soundtrack From SoCal Musicians “Two Friends” with “Breach the Summit”

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2016 Honda HR-V Los Angeles Auto Show Debut Set to Soundtrack From SoCal Musicians "Two Friends" with "Breach the Summit"





2016 Honda HR-V Los Angeles Auto Show Debut Set to Soundtrack From SoCal Musicians “Two Friends” with “Breach the Summit”


TORRANCE, California, Nov. 19, 2014 /PRNewswire-HISPANIC PR WIRE/ — Earlier today, Honda debuted the all-new 2016 Honda HR-V crossover SUV at the Los Angeles Auto Show. To celebrate all of the Honda-goodness that the HR-V embodies, from its dynamic and refined exterior styling and class leading fuel economy to its unmatched interior space and functionality and of course, its fun to drive spirit, the debut was paired with an energetic soundtrack from some of Southern California’s most on-the-rise dance/indie pop music artists.

Logo – http://photos.prnewswire.com/prnh/20141119/159500LOGO

Logo – http://photos.prnewswire.com/prnh/20140415/73520

“Our Names is Lights,” by Two Friends with Breach the Summit, hailing from Los Angeles and Irvine, California, respectively, set the tone for today’s highly-anticipated all-new Honda HR-V reveal. The track features the unique blend of Two Friends’ emotional progressive house sound with Breach the Summit’s indie pop vocals. To hear “Our Names in Lights,” visit http://www.youtube.com/watch?v=iWcXDfKLguk or https://itunes.apple.com/us/album/our-names-in-lights-feat./id915023597.

More information on these rising stars in the SoCal music scene can be found at: http://www.twofriendsmusic.com/ and http://www.breachthesummit.com/.

More information on the all-new 2016 Honda HR-V can be found at: http://automobiles.honda.com/hr-v/. 

Two Friends
With millions of views across YouTube, Soundcloud, and Spotify, two #1 tracks on the Hypem aggregator under their belt, as well as support from big names in the dance music world such as Krewella, Nari & Milani, Sidney Samson, Matisse & Sadko, Felix Cartal, BPM on Sirius XM Radio and more, Two Friends show no sign of slowing down.

Now, their unique blend of emotional progressive house fused with electro and acoustic elements continues to offer a refreshing and memorable experience for music lovers. Their most recent original release, “Our Names In Lights,” is the first in a string of many new songs coming out this fall. They are, Two Friends.

Breach the Summit
Irvine, California-based indie pop band Breach The Summit features Olen Kittelsen (vocals/drums), Sam Beresford (keyboards/piano), Jacob Berger (guitar/backing vocals), and Kody Buxton (bass/backing vocals).

Honda and Music
Honda has a deep history in music programming and music marketing through the development of engaging programs and sponsorships aimed at reaching music fans through their love of music. The Honda Civic Tour was created in 2001, and since its inception, 3.5 million fans have attended Civic Tour concert events and the program has become one of the nation’s most compelling, successful music concert tour franchises. Concert goers have had the chance to experience their favorite bands up-close-and personal, including live and interactive performances by Maroon 5, Linkin Park, Blink-182, The Black Eyed Peas, Paramore, Incubus, Fall Out Boy and many more. Each year, the Honda Civic Tour’s headlining artist customizes a Civic vehicle for one lucky tour fan to win. 

In 2009, Honda began partnering with the biggest and brightest music festivals across the U.S., including Sasquatch, Lollapalooza, Austin City Limits Music Festival and The Governors Ball in New York. The automaker’s festival activations have included a Honda-sponsored stage with performances by some of the festivals’ best artists, opportunities to win VIP tickets and Honda vehicles, interactive onsite vehicle displays and more. Honda’s music festival partnerships have become part of the Honda Stage music program which began with The Governors Ball in New York June 6-8, and continued through the summer at Music Midtown in Atlanta September 19-20 and triumphantly returned to Austin City Limits Music Festival the first two weekends in October. 

In 2014, Honda launched Honda Stage, a unique 360-degree, multi-platform music program designed to meet music fans where they are already searching for and consuming music. This new music platform brings together an unprecedented group of entertainment and technology leaders to produce and distribute some of the best original, high-quality, music content available under the new Honda Stage name, through dozens of live events and exclusive online content.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Crosstour, Civic, Fit, CR-Z and Insight, along with the Pilot and CR-V sport-utility vehicles and the Odyssey minivan.

Honda has the highest brand fuel economy1 and the longest-lasting cars2 of any mainstream automotive brand in America, and more models achieving an IIHS TOP SAFETY PICK+ rating than any other automotive nameplate.

Honda has been producing automobiles in America for more than 30 years and currently operates 16 major manufacturing facilities in North America. In 2013, more than 94 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

1 Based on Model Year 2012 fuel economy data from the U.S. Environmental Protection Agency and its report: “Light-Duty Automotive Technology, Carbon Dioxide Emissions, and Fuel Economy Trends: 1975 Through 2013.”
2 Longevity based on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988-2012 for Honda and non-luxury competing brands.



Honda Supporting Growth of California Hydrogen Network with Financial Support to FirstElement Fuel

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Honda Supporting Growth of California Hydrogen Network with Financial Support to FirstElement Fuel





Honda Supporting Growth of California Hydrogen Network with Financial Support to FirstElement Fuel

– Honda contribution of $13.8 million will further expand and accelerate the network of public hydrogen refueling stations

– Funding could enable FirstElement to add at least 12 stations to its California hydrogen network


TORRANCE, Calif., Nov. 19, 2014 /PRNewswire-HISPANIC PR WIRE/ — Seeking to expand California’s public hydrogen refueling station network as a means to support the wider introduction of fuel-cell vehicles, Honda will provide $13.8 million in financial assistance to FirstElement Fuel to build additional hydrogen refueling stations around the state. Additional state grants, combined with the Honda financing, could enable FirstElement to add at least 12 stations to its California hydrogen network.

Photo – http://photos.prnewswire.com/prnh/20141119/159498

Logo – http://photos.prnewswire.com/prnh/20140415/73520

“FirstElement Fuel is providing a vital piece of what is needed for a successful launch of fuel-cell vehicles,” said Steven Center, vice president of Honda’s Environmental Business Development Office. “Through this collaboration, FirstElement will enable our customers to experience hydrogen refueling that is as reliable, convenient and consumer-friendly as the vehicles are.”

FirstElement received grants totaling nearly $27 million from the California Energy Commission earlier this year to build a network of 19 stations around the state. The state of California has a plan to invest $200 million into hydrogen station development over the next several years. This financial support from Honda, along with anticipated future grants from the State of California, will allow FirstElement to expand its network of stations by more than 50 percent, to at least 31 stations.

“This is an extremely positive step forward for the advancement of fuel-cell vehicles in the State of California,” said Joel Ewanick, CEO of FirstElement Fuel. “We’re so grateful for the confidence that Honda has shown in our team, and for Honda’s leadership in the development and deployment of fuel-cell vehicles.”

FirstElement Fuel is on its way to creating the world’s first true retail hydrogen refueling network by developing and operating stations in California’s metro areas, as well as in connector and destination locations. The company’s goal is for drivers of fuel-cell vehicles to be able to travel seamlessly throughout the state, just as they are able to in a conventional gasoline vehicle today. As one of the leaders in the development of fuel cells, Honda has advocated for a robust and comprehensive network of hydrogen refueling stations to serve its customers.

Honda has led the industry for nearly two decades in the development and deployment of fuel-cell technology through extensive real world testing, including the first government fleet deployment and first retail customer lease programs in the United States. Honda has also made significant technological advancements in fuel cell operation in both hot and sub-freezing temperatures and in meeting safety regulations, since the introduction of its first generation fuel-cell vehicle, the FCX, in 2002. Honda launched its more recent fuel-cell vehicle, the FCX Clarity, in July 2008 as a real technological breakthrough in the areas of design, sedan packaging, assembly line manufacturing, and fuel-cell stack size and efficiency, winning the 2009 “World Green Car of the Year” award.

On November 17, 2014, the Honda FCV Concept was unveiled in Japan, pointing the way to an all-new Honda fuel-cell vehicles slated for launch first in Japan by March 2016 followed by launches in the U.S. and Europe. Honda’s next-generation fuel-cell vehicle will feature a fuel-cell powertrain packaged completely in the engine room of the vehicle, allowing for efficiencies in cabin space as well as flexibility in the potential application of fuel-cell technology to multiple vehicle types in the future. The next-generation Honda FCV is anticipated to have a driving range of more than 300 miles.

Honda Environmental Leadership

Based on its vision of “Blue Skies for our Children,” Honda is working to advance technologies that address society’s environmental and energy concerns through a diverse lineup of products and technologies, including more fuel-efficient gasoline engines, natural gas, hybrids, plug-in hybrids, battery electric vehicles (BEVs) and fuel-cell vehicles (FCVs).

Today, Honda is targeting a 30-percent reduction in CO2 emissions from its U.S. automobile product lineup by 2020, compared to 2000 levels. In pursuit of its vision for a zero-carbon future, the company is advancing electromotive technologies in many forms, and is slated to introduce an advanced fuel-cell vehicle in 2016.

In keeping with its commitment to produce vehicles with the lowest CO2 emissions at plants with the smallest environmental footprint, the company is broadly addressing emissions, energy, water use and waste in all phases of its products life cycles. In the manufacturing realm, this includes a 95 percent reduction in waste sent to landfills in North America. Honda is working to extend its “green factory” and “green purchasing” initiatives to its more than 650 parts suppliers in North America and is also pursuing more environmentally responsible business practices among its U.S. dealers.

Honda is also demonstrating its vision for zero-carbon mobility and living with the creation of the Honda Smart Home US, in Davis, California, which was opened in early 2014 and is capable of producing more energy on-site from renewable sources than it consumes annually, including enough energy to power a Honda Fit EV for daily commuting.


Honda Accord Wins Car and Driver Magazine 2015 10Best Cars Award

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Honda Accord Wins Car and Driver Magazine 2015 10Best Cars Award





Honda Accord Wins Car and Driver Magazine 2015 10Best Cars Award


Accord recognized for record 29th time since 1983


TORRANCE, Calif., Nov. 19, 2014 /PRNewswire-HISPANIC PR WIRE/ — For a record 29th time in the 31-year history of the award, Car and Driver magazine has named the Honda Accord to its prestigious annual list of the 10Best Cars in America.

Photo – http://photos.prnewswire.com/prnh/20141119/159499
Logo – http://photos.prnewswire.com/prnh/20140415/73520

“Once again, the Honda Accord is traveling down a road where no vehicle has gone before by winning a 10Best Cars award for an unprecedented 29th time,” said Jeff Conrad, senior vice president and general manager of the Honda Division of American Honda Motor Co, Inc. “We’re honored to receive this award, which recognizes the exceptional engineering and driving performance that have helped make Accord a perennial top choice of individual American car buyers.”

“The Accord offers terrifically fluid and sporty handling, while functioning perfectly for everyday use,” said Car and Driver Editor-in-Chief Eddie Alterman. “It’s light on its feet and very driver-oriented, even if many of its drivers will never explore the full range of its dynamic capabilities. The Accord is an undercover sports sedan, and that’s what resonates with our editors year after year.”

Now in its ninth generation, the Accord has been sold in the U.S. since 1976 and produced in America since 1982. More than 95 percent of Accords sold in America are produced at the company’s Marysville, Ohio plant using domestic and globally sourced parts.

2015 Honda Accord

The 2015 Accord lineup features Honda’s innovative Earth Dreams Technology™ powertrains, including Honda’s next-generation 2.4-liter, direct-injected 4-cylinder engine with continuously variable transmission or 6-speed manual transmission. The Accord’s fuel economy is best in class in the EPA Midsize category, with 4-cylinder models earning a 36 mpg highway EPA rating1 and the V-6 models garnering a 34 mpg highway EPA rating1. The Accord Hybrid Sedan, with a class-leading 50 mpg EPA city fuel-economy rating1 is powered by an all-new highly efficient Atkinson cycle engine and two-motor hybrid system.

In addition to fuel economy ratings leadership, the Accord has continually led the industry in meeting strict emissions standards. The Accord Plug-In is the first vehicle to achieve SULEV 20 emissions standards, with the lowest tailpipe emissions of any ICE vehicle currently available. Additionally the Accord was the first vehicle to meet ULEV (1998) and SULEV (2000) emissions standards.

Accord was the most popular midsize passenger car in America in 2013 and again through September of 2014, based on sales to individual (non-fleet) car buyers, according to new vehicle registration data from R.L. Polk.

For more information and downloadable high-resolution images of Honda vehicles, please visit www.hondanews.com. Consumer information is available at www.automobiles.honda.com.

1 Based on 2014 EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle.


Labor Commissioner Obtains $4 Million in Back Pay for San Francisco Restaurant Workers

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Labor Commissioner Obtains $4 Million in Back Pay for San Francisco Restaurant Workers


SAN FRANCISCO, Nov. 19, 2014 /PRNewswire-HISPANIC PR WIRE/ — California Labor Commissioner Julie A. Su has assisted in brokering a $4 million settlement on behalf of 280 workers at Michelin-rated dim sum restaurant Yank Sing in San Francisco. The money represents back pay for minimum wage, meal, rest period, and other labor code violations, and is being distributed to employees of the restaurant’s two San Francisco locations today.

The Labor Commissioner investigated the violations in partnership with the Chinese Progressive Association (CPA), the Asian Americans Advancing Justice – Asian Law Caucus as well as the San Francisco Office of Labor Standards Enforcement. The investigation began after a number of immigrant Yank Sing workers approached the CPA with complaints in 2013.

Investigators found the following violations at Yank Sing:

  • Employees were paid the state minimum wage of $8 per hour, not San Francisco’s higher minimum wage.
  • Management kept or misdirected to ineligible employees approximately $1 million in tips intended for workers over a four-year period.
  • Employees were not paid for all hours worked.

“This settlement is a win for the workers as well as for the employer who sought a resolution to come into compliance with the state’s labor laws,” said Christine Baker, Director of the Department of Industrial Relations (DIR). The Labor Commissioner’s Office, also known as the Division of Labor Standards Enforcement (DLSE), is a division within DIR.

Of the $4 million being distributed today, approximately $1.4 million is for minimum wage violations, $1.4 million is for overtime pay violations, and $1 million is restitution for withheld gratuities. The balance of the $4 million settlement is allocated primarily to compensation for meal and rest period violations.

“As Labor Commissioner, I know that government cannot do it alone. This outcome was the result of a concerted effort with community-based organizations that have the workers’ trust,” said Labor Commissioner Julie A. Su.  “Yank Sing’s response to our investigation and our ability to resolve this matter without litigation is something we’d like to encourage employers faced with similar violations to emulate.” 

As a result of the settlement, Yank Sing workers will now enjoy base wage increases, holiday and vacation pay, and fully paid health care for full-time employees.

Among its wide-ranging enforcement responsibilities, the Labor Commissioner’s office inspects workplaces for wage and hour violations, adjudicates wage claims, enforces prevailing wage rates and apprenticeship standards in public works projects, investigates retaliation complaints, issues licenses and registrations for businesses and educates the public on labor laws.

The most recent information related to California labor laws is available on DIR’s website. Employees with work-related questions or complaints may call the toll-free California Workers’ Information Line at (866) 924-9757 for recorded information, in English and Spanish.

For media inquiries contact Erika Monterroza at (510) 286-1164 or Peter Melton at (510) 286-7046.

The California Department of Industrial Relations, established in 1927, protects and improves the health, safety, and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. DIR is housed within the Labor & Workforce Development Agency. Non-media inquiries can contact DIR’s Communications Call Center at 1-844-LABOR-DIR (1-844-522-6734) for help in locating the appropriate division or program in our department.


Sean “Diddy” Combs and CIROC Ultra Premium Vodka Invite You To “Step Into The Circle”

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NEW YORK, Nov. 19, 2014 /PRNewswire-HISPANIC PR WIRE/ — The makers of CIROC Ultra Premium and Sean "Diddy" Combs invite consumers to "Step Into The Circle." The positioning of this new CIROC campaign is an evolution from the widely popular "Luck Be A Lady" commercial. It highlights the importance of celebrating life achievements with those closest to you.

Photo – http://photos.prnewswire.com/prnh/20141119/159647

CIROC's previous platform, "Luck Be A Lady," provided glimpses into Diddy's lifestyle and influential people in his world. "Step Into The Circle" turns the lens outward. It captures scenes of celebration amongst everyday consumers that enjoy CIROC as a centerpiece of their special occasions

The integrated marketing program kicks off today in Duffy Square, the northern triangle of Times Square. To commence the new campaign, CIROC, in partnership with New York City, is constructing a groundbreaking 36' by 20' dome that will be a temporary 24-hour installation. Guests will enter a life-sized exhibit featuring the various moments that the campaign commemorates. Fans are encouraged to #StepIntoTheCircle via social media by sharing and tagging personal photos of their own
circles.

"'Step into the Circle' embodies the philosophy, 'If you want to walk fast, walk alone. If you want to go far, walk together,' honoring the indestructible bond of an inner circle of friends, colleagues, and long-time connections," says Combs. "The campaign is genuine, real and reflects the journey that you take with the people who matter to you most."

Tonight, CIROC will debut "Step Into The Circle" with a world premiere event. Diddy will host the evening, which features inspirational people in his life that compose his social circle. The presentation will include a first ever five-minute takeover of all electronic billboards in Duffy Square.

Maintaining momentum, "Step Into The Circle" will launch a fully integrated campaign that spans broadcast, print, out-of-home, digital, on and off premise and
experiential events. The television ad of the same name is directed by acclaimed music/film director Paul Hunter and launches on ESPN during an NBA game on November 21. The spot includes cameo appearances by Diddy himself, rapper French Montana, artist Jermaine Dupri, and model/singer Cassie. The music and visuals evoke memories that bring us back to our circle – the unbreakable bond. Subsequently, our social responsibility advertising will run on network and cable stations including NBA TV, ABC, ESPN, Bravo, TBS, and VH1 during the holiday season through early 2015.

In addition to the launch event in New York today, CIROC will recreate the dome experience at major cultural events throughout the calendar year including New Year's Eve, NBA All-Star Weekend and Grammy Award Weekend.

As we toast to a new campaign, the makers of CIROC reminds everyone to celebrate life
together responsibly.

ABOUT CIROC ULTRA PREMIUM VODKA

CIROC Ultra Premium Vodka is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CIROC Ultra Premium Vodka launched nationwide in September 2003. In October 2007, DIAGEO- the world's largest spirits, wine and beer company- made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean "Diddy" Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CIROC . The infused Vodka flavors in the portfolio to date include CIROC RED BERRY, CIROC COCONUT, CIROC PEACH, CIROC AMARETTO and CIROC PINEAPPLE. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch, and earned a double gold medal from the San
Francisco World Spirits Competition in 2010. CIROC Pineapple. Made With Vodka Infused With Natural Pineapple And Other Natural Flavors. 35% Alc/Vol. ©2014 Imported from France by CIROC Distilling Company, Norwalk, CT. Celebrate Life Responsibly.

Media Contact:

Ben Russo

EMC|BOWERY

323.857.0007

[email protected]

Sari Brecher

Diageo

646-223-2019

[email protected]

Ryan Stender

Blue Flame Agency

917.449.2447

[email protected]

(Español) T-Mobile Simplifica las Llamadas al Extranjero con un Plan Económico

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(Español) Mohawk retira del mercado tapetes debido a riesgo de incendio; se vendieron exclusivamente en The Home Depot

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L’Oreal Paris Unveils Genesis Rodriguez As Newest Brand Ambassador

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L’Oreal Paris Unveils Genesis Rodriguez As Newest Brand Ambassador

Additionally Launches A Personalized Digital Beauty Destination For Latinas,
Providing Real-Time Access To The Latin GRAMMY® Awards Red Carpet Beauty Conversation


NEW YORK, Nov. 19, 2014 /PRNewswire-HISPANIC PR WIRE/ — L’Oreal Paris USA is pleased to unveil Genesis Rodriguez as the brand’s newest ambassador. Genesis Rodriguez is rapidly emerging as one of the leading bi-cultural and bi-lingual Latina stars having been featured in films alongside some of Hollywood’s biggest names. With this announcement, she joins an all-star roster of notable Latina women representing L’Oreal Paris, including Jennifer Lopez, Eva Longoria and Zoe Saldana.

Photo – http://photos.prnewswire.com/prnh/20141119/159506

“As a little girl, my first introduction to beauty came from my best friend, mi mama. She shared with me that her secret to looking and feeling bella everyday came from using L’Oreal Paris products,” says Genesis Rodriguez. “I’m very honored to be a part of the L’Oreal Paris family. It’s an iconic brand which empowers Latinas to look and feel their best from head to toe, because we are all worth it.”

Born and raised in Miami, Florida, Genesis Rodriguez is the daughter of legendary singer/actor Jose Luis Rodriguez “El Puma,” an icon in the Latin world. She spent her late teens starring in telenovelas for NBC Universal/Telemundo, including “Prisionera,” “Dame Chocolate” and “Dona Barbara,” all of which have aired in the United States and around the world. And Hollywood took notice of this versatile beauty, so she shifted gears and expanded her audience base to English language television and film. For the past several years Genesis has held leading roles in a variety of films, including Man on a Ledge, Casa de Mi Padre, Identity Thief, Tusk and the Disney animated feature Big Hero Six, currently in theaters, in which she voices the role of Honey Lemon.

“We are so proud to have Genesis Rodriguez join the L’Oreal Paris family of inspiring Latina women,” says President of L’Oreal Paris, Karen T. Fondu. “Genesis’s talent and accomplishments embrace what it means to be a modern role model for young women. She truly embodies the spirit of L’Oreal Paris’ philosophy, ‘Because You’re Worth It.'”

Genesis Rodriguez makes her red carpet debut as a new brand ambassador for L’Oreal Paris USA at the 15th Annual Latin GRAMMY® Awards in Las Vegas on Thursday, November 20th. For all Latin GRAMMY® red carpet beauty news follow @LOrealParisUSA on Twitter beginning at 1PM PST/ 4PM EST through 8PM PST/11PM EST.

New Personalized Latina Destination on LOrealParisUSA.com
L’Oreal Paris is committed to empowering Latinas through beauty, and thus has developed a unique and personalized digital beauty experience surrounding one of the biggest red carpet moments of the year, the 15th Annual Latin GRAMMY® Awards. Launching today, www.LOrealParisUSA.com/latina provides exclusive, first-to-market content developed in partnership with the brand’s expert ambassadors – Celebrity Hair Stylist Marcos Carrasquillo, Celebrity Makeup Artist Claudia Betancur and Consulting Dermatologist Dr. Flor Mayoral – to give Latinas access to curated, inspirational and educational beauty content, empowering her to be her own beauty expert and get her favorite red carpet looks at home.

The Latina destination launches today and will provide exclusive content with Genesis Rodriguez, real-time access to red carpet looks and news straight from the Latin GRAMMY® Awards green carpet on Thursday, November 20th.

Get Latin GRAMMY® Red Carpet-Worthy Makeup Looks on the MakeUp Genius App
Celebrity Makeup Artist Claudia Betancur created three makeup looks inspired by fan favorite music categories from the Latin GRAMMY® Awards for L’Oreal Paris’ innovative Make Up Genius App. The app uses one-of-a-kind technology that recognizes your facial characteristics to ensure a seamless virtual makeup application experience. Beginning today and for a limited time the looks – The Rockera Look, The Tropical Look and The Urbana Look – are available for free download at the iTunes store.

Momentos Poderosos Twitter Party
L’Oreal Paris has partnered with Latina Bloggers Connect to host an intimate discussion on beauty and empowerment. The “Momentos Poderosos” bilingual Twitter Party will take place on Wednesday, November 19th at 5PM PST/ 8PM EST. Kika Rocha, internationally known on-air fashion and beauty expert and Daniela Ramirez, founder and creator of Nany’s Klozet will host an open conversation with Latinas about how L’Oreal Paris can help empower them during their own red carpet moments. To be part of the conversation and have a chance to win products, follow @LOrealParisUSA on Twitter.

About L’Oreal Paris
The L’Oreal Paris division of L’Oreal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. The L’Oreal Paris brand encompasses the four major beauty categories – haircolor, haircare, skincare & suncare and cosmetics – and includes such well-known brands as Preference, Excellence, Feria and Healthy Look haircolor; Elnett Satin Hairspray, EverPure, EverStrong, Studio Line and L’Oreal Kids haircare; Revitalift, Age Perfect, Ideal Skin, Sublime Bronze, Advanced Suncare, Youth Code and Men’s Expert skincare; and the Colour Riche, True Match, Infallible, True Match Naturale and Studio Secrets Professional cosmetics collections, along with a portfolio of mascara including Voluminous, Double Extend and Telescopic among many others. For more information on L’Oreal Paris and its brands, and to get comprehensive, personalized beauty information from the experts, visit www.lorealparisusa.com for access to unique content and dynamic interactive features, including the exclusive “Can Help You” diagnostic tool.


Walden University Survey Reveals Younger Adults Are Believed To Be More Passionate About Positive Social Change

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MINNEAPOLIS, Nov. 19, 2014 /PRNewswire-HISPANIC PR WIRE/ — A young person's passion can be powerful when it comes to positive social change, but knowledge and experience from older adults are necessary to transform it into action. According to Walden University's 2014 Social Change Impact Report, a majority of adults (66%, on average) believe that younger adults are more passionate about positive social change than older adults, and 61%, on
average, agree that young adults today are more involved in positive social change than they were 20 years ago.

Logo – http://photos.prnewswire.com/prnh/20110920/MM71012-b

However, 57%, on average, agree that when it comes to positive social change, older adults can make more of a difference than younger adults. Paradoxically, adults in the countries surveyed with the youngest populations most likely agree: Brazil (62%), China (73%), India (71%), Jordan (52%) and Mexico (67%).

Commissioned by Walden and conducted online by Harris Poll June 1–17, 2014, the fourth annual survey about the state of social change around the world includes the perspectives of more than 9,000
adults in Brazil, Canada, China, Germany, India, Jordan, Mexico and the United States. This year's report builds on the findings from the 2011–2013 reports and was designed to examine people's perceptions of the impact of their engagement in positive social change.

Although six in 10 adults believe that older adults can have a greater impact on social change than younger adults, nearly as many believe that older adults are more resistant to innovation. Half of adults (53%, on average) agree that older adults are not willing to try new ideas to make a difference in positive social change. Nevertheless, nearly nine in 10 adults (86%, on average) agree that in order for positive social change to happen, it is necessary for older adults to share their knowledge and experience about social change with younger adults.

"Regardless of age, everyone can play an
important role in the future of positive social change. At Walden University, we believe knowledge is most valuable when put to use for the greater good, and we prepare the next generations of change agents with the skills and knowledge needed to make a difference in their communities and around the world," said Dr. Cynthia Baum, president of Walden University. "Social change is important and continuous, especially if everyone
does their part to create an enduring impact."

In Brazil, China, Germany and the U.S., young millennials (18- to 24-year-olds) are more likely than older adults (over 40 years old) to agree that younger adults are more passionate about positive social change than older adults.

  • Brazil (18–24): 77% vs. (over 40): 61%
  • China (18–24): 73% vs. (over 40): 60%
  • Germany (18–24): 58% vs. (over 40): 42%
  • U.S. (18–24): 63% vs. (over 40): 48%

In Brazil, China, Germany and the U.S., millennials are more likely than older adults (over 40 years old) to agree that older adults are not willing to try new ideas to make a difference in positive social change.

  • Brazil (18–24): 56% vs. (over 40): 40%
  • China (18–24): 70% vs. (over 40): 58%
  • Germany (18–24): 54% vs. (over 40): 38%
  • U.S. (18–24): 53% vs. (over 40): 44%

In addition to shedding light on the roles of both younger and older generations in effecting positive social change, the 2014 Social Change Impact Report also gives insight into people's perceptions of the impact of their engagement. For more detailed findings, visit www.WaldenU.edu/impactreport.

Since its founding in 1970, Walden has believed that knowledge is most valuable when put to use for the greater good and that educational institutions have an important role to play in supporting positive social change. As a result of these guiding principles, Walden has attracted a
community of students and scholars who are actively engaged in all facets of positive social change—whether it's through their profession, research aimed at making a difference in their fields or ongoing volunteerism. This report is one of the many ways that Walden is leading the conversation and contributing to positive social change worldwide. Visit www.WaldenU.edu/socialchange to learn more.

About the Study

Walden University first commissioned this annual survey in 2011 to discover the current state of social change around the world. Designed to provide a barometer of who is engaged in social change, what is important to them and how they work together to advance social change issues of interest now and in the future, Walden's Social Change Impact Report includes attitudes, behaviors and motivations from members of the international community.

The 2014 Social Change Impact Report survey was conducted online by Harris Poll on behalf of Walden University between June 1 and 17, 2014, among a total of 9,138 adults within Brazil (1,009 adults ages 18–64), Canada (1,003 adults ages 18–64), China (1,021 adults ages 18–64), Germany (1,000 adults ages 18–64), India (1,021 adults ages 18–64), Jordan (1,027 adults ages 18 and older), Mexico (1,020
adults ages 18–64), and the U.S. (2,037 adults ages 18 and older). Data for each country were weighted to the general or online population within each country. The "Average Result" is the arithmetic average across the countries. This measure does not account for differences in population size and thus is not representative. This online survey is not based on a probability sample, and therefore no estimate of theoretical sampling error can be calculated. A complete survey methodology is available upon request by contacting Jen Raider at 1-443-627-7452 or [email protected].

About Walden University

For more than 40 years, Walden University has supported working professionals in achieving their academic goals and making a greater impact in their professions and their communities. Today, more than 50,000 students from all 50 states and more than 150 countries are pursuing their bachelor's, master's or doctoral degrees online at Walden. The university provides students with an engaging educational experience that connects them with expert faculty and peers around the world. Walden is the flagship online university in the Laureate International Universities network—a global network of more than 80 campus-based and online universities in 29 countries.

Walden offers more than 80 degree programs with more than 370 specializations and concentrations. Areas of study include health sciences, counseling, human services, management, psychology, social work,
education, public health, nursing, public administration and information technology. For more information, visit www.WaldenU.edu. Walden University is accredited by The Higher Learning Commission and a member of the North Central Association, www.ncahlc.org.

National Alliance for Hispanic Health Survey Provides Insights into Hispanic Attitudes Towards Diabetes

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WASHINGTON and RIDGEFIELD, Conn. and INDIANAPOLIS, Nov. 19, 2014 /PRNewswire-HISPANIC PR WIRE/ — As part of American Diabetes Month, the National Alliance for Hispanic Health (the Alliance) announced results of a survey of Hispanic adults and their attitudes toward diabetes. The results showed that while there is general awareness of the disease, Hispanics with diabetes are more likely to be worried that, besides themselves, someone in their family would develop diabetes, compared to non-Hispanic whites and blacks with diabetes. Conducted with support from Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI) and Eli Lilly and Company (NYSE: LLY), the survey sought to gain an understanding of Hispanics’ personal knowledge and experience with diabetes to help identify opportunities to provide information and support for the estimated 3.2 million U.S. Hispanics with diabetes and their families.      

“Diabetes has touched the lives of millions of Hispanic families,” said Jane L. Delgado, Ph.D., M.S., president and chief executive officer of the National Alliance for Hispanic Health. “The insights gleaned from our survey confirm that diabetes is a concern of many Hispanics and will help improve educational support and diabetes management efforts. These efforts are critical, especially considering Hispanics are nearly twice as likely as non-Hispanic whites to be diagnosed with diabetes.”

A Common Condition and Source of Worry
A majority of Hispanics surveyed say they know someone who has diabetes and are worried that a family member will develop diabetes.

  • More than two-thirds of Hispanics with diabetes (64 percent) report they know someone with diabetes, compared to non-Hispanic whites (77 percent) and non-Hispanic blacks (69 percent).   
  • Hispanics with diabetes were more likely to worry that, besides themselves, someone in their family would develop diabetes, (68 percent compared to 52 and 53 percent for non-Hispanic whites and non-Hispanic blacks with diabetes, respectively).
  • Hispanic respondents were less likely to believe a person can live a healthy life with diabetes (86 percent of those with diabetes compared to 96 percent of non-Hispanic whites and 89 percent of non-Hispanic blacks with diabetes).

Patient-Provider Connection Must Be Strengthened
Of the Hispanic respondents with diabetes, 77 percent said health care providers are their most trusted source of information for health concerns. However, the survey found that:

  • Of the 98 percent of Hispanics with diabetes who said a person can take actions to control diabetes, only 12 percent cited seeing a health care provider regularly as an action to manage the disease; similar to non-Hispanic whites (10 percent) and non-Hispanic blacks (11 percent).
  • One in four (25 percent) Hispanics with diabetes responded “no” or “don’t know” when asked if their doctor or other health care provider had told them what type of diabetes they have; almost twice as high as for non-Hispanic whites (17 percent) and lower than for non-Hispanic blacks (34 percent).

Improved Education Efforts Needed
The survey revealed there is broad awareness of symptoms and causes of diabetes among Hispanic respondents. But given the higher rate at which the Hispanic community is affected by the disease, improved education efforts are needed to continue to improve awareness. Of those surveyed: 

  • 73 percent of Hispanics with diabetes could name a cause of diabetes; however, this rate was lower than for non-Hispanic whites (89 percent) and non-Hispanic blacks (83 percent). 
  • More than a third of Hispanics without diabetes (38 percent) could not name a symptom of diabetes; similar to non-Hispanic whites and non-Hispanic blacks (33 percent).

Prevention is Possible
Of those surveyed, 87 percent of Hispanics with diabetes believe a person can take actions to prevent diabetes compared to 80 percent of non-Hispanic whites and 69 percent of non-Hispanic blacks. However, when asked about ways to prevent diabetes, maintaining a healthy weight was cited by only 16 percent of Hispanics with diabetes compared to 25 percent of non-Hispanic whites and 8 percent of non-Hispanic blacks with diabetes.

Management Still Unclear for Most Hispanics With Diabetes
Although almost all Hispanic respondents with diabetes reported a person with diabetes can take actions to control their disease (98 percent), some key disease management practices were identified by less than half of those surveyed:

  • Being physically active (30 percent)
  • Taking prescribed medication (37 percent)
  • Maintaining a healthy weight (6 percent)
  • Monitoring blood sugar (3 percent)

“The survey showed us that there are specific areas within diabetes education and awareness that need to be addressed in order to raise awareness among Hispanics,” said Dr. Luis Salmun, executive director of health sciences executives, Boehringer Ingelheim Pharmaceuticals, Inc. “The valuable information we gained will help us to develop educational tools and resources that are relevant and meaningful to the Hispanic community.”

For more information about the study, please visit www.hispanichealth.org. 

Survey Design
The study was conducted by the National Alliance for Hispanic Health’s Healthy Americas Institute via phone by Social Science Research Solutions, an independent research company. Interviews were conducted from September 18- October 20, 2013 among a nationally representative sample of 770 respondents age 18 and older. The margin of error for total respondents is +/- 3.53% at the 95% confidence level. The margin of error for the sample of White Non-Hispanics (n=276) is+/-5.90%. The margin of error for the sample of Black Non-Hispanics (n=248) is +/-6.22%. The margin of error for the sample of Hispanics (n=246) is +/-6.25%. 

About Diabetes
More than 29 million Americans and an estimated 382 million people worldwide have type 1 or type 2 diabetes, and nearly 28 percent of Americans with diabetes—totaling 8 million people—are undiagnosed. In the U.S., approximately 12 percent of those aged 20 and older have diabetes. T2D is the most common type, accounting for an estimated 90 to 95 percent of all adult diabetes cases in the U.S. Diabetes is a chronic condition that occurs when the body either does not properly produce, or use, the hormone insulin.

About The National Alliance for Hispanic Health
The National Alliance for Hispanic Health is the nation’s foremost science-based source of information and trusted non-partisan advocate for the best health outcomes for all. The Alliance represents thousands of Hispanic health providers across the nation providing services to more than 15 million each year. For more information, visit http://www.hispanichealth.org, call the Alliance’s Su Familia Helpline at 1-866-783-2645, or find us on Facebook at healthyamericas or on Twitter at @health4americas.

Boehringer Ingelheim and Eli Lilly and Company
In January 2011, Boehringer Ingelheim and Eli Lilly and Company announced an alliance in diabetes that centers on compounds representing several of the largest diabetes treatment classes. The alliance leverages the strengths of two of the world’s leading pharmaceutical companies. By joining forces, the companies demonstrate commitment in the care of people with diabetes and stand together to focus on patient needs. Find out more about the alliance at www.boehringer-ingelheim.com or www.lilly.com.

About Boehringer Ingelheim Pharmaceuticals, Inc.
Boehringer Ingelheim Pharmaceuticals, Inc., based in Ridgefield, CT, is the largest U.S. subsidiary of Boehringer Ingelheim Corporation (Ridgefield, CT) and a member of the Boehringer Ingelheim group of companies.

The Boehringer Ingelheim group is one of the world’s 20 leading pharmaceutical companies. Headquartered in Ingelheim, Germany, it operates globally with 142 affiliates and more than 47,400 employees. Since it was founded in 1885, the family-owned company has been committed to researching, developing, manufacturing and marketing novel medications of high therapeutic value for human and veterinary medicine.

Social responsibility is a central element of Boehringer Ingelheim’s culture. Involvement in social projects, caring for employees and their families, and providing equal opportunities for all employees form the foundation of the global operations. Mutual cooperation and respect, as well as environmental protection and sustainability are intrinsic factors in all of Boehringer Ingelheim’s endeavors.

In 2013, Boehringer Ingelheim achieved net sales of about $18.7 billion (14.1 billion euro). R&D expenditure in the Prescription Medicines business corresponds to 19.5% of its net sales.

For more information please visit http://www.us.boehringer-ingelheim.com.

About Lilly Diabetes
Lilly has been a global leader in diabetes care since 1923, when we introduced the world’s first commercial insulin. Today we are building upon this heritage by working to meet the diverse needs of people with diabetes and those who care for them. Through research and collaboration, a broad and growing product portfolio and a continued determination to provide real solutions—from medicines to support programs and more—we strive to make life better for all those affected by diabetes around the world. For more information, visit www.lillydiabetes.com.

About Eli Lilly and Company
Lilly is a global healthcare leader that unites caring with discovery to make life better for people around the world. We were founded more than a century ago by a man committed to creating high-quality medicines that meet real needs, and today we remain true to that mission in all our work. Across the globe, Lilly employees work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to communities through philanthropy and volunteerism. To learn more about Lilly, please visit us at www.lilly.com, @LillyHealth on Twitter and http://newsroom.lilly.com/social-channels.

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CONTACT:
Abigail Hernandez
Communications Assistant
National Alliance for Hispanic Health
Email: [email protected]
Phone: (202) 797-4357

Shirley Johnson
Public Relations
Boehringer Ingelheim Pharmaceuticals, Inc.
Email: [email protected]
Phone: (203) 448-1893

Molly McCully
Communications Manager
Lilly Diabetes
Email: [email protected]
Phone: (317) 478-5423

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