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Culturally Relevant Digital Ads Found More Meaningful to Hispanic Millennials vs. Gen X and Baby Boomers

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Estado Del Consumidor Digital Hispano 2014 Por Comscore y Terra





Culturally Relevant Digital Ads Found More Meaningful to Hispanic Millennials vs. Gen X and Baby Boomers

Hispanics Over-indexing on Everything Mobile Including Social Sharing, Video Watching and Retail Purchases


NEW YORK, Nov. 10, 2014 /PRNewswire-HISPANIC PR WIRE/ — Terra, in partnership with comScore, announces the results of “Terra’s 2014 State of the Hispanic Digital Consumer by comScore” study showcasing that Hispanics continue to outpace general market consumers on most digital fronts, above all in mobile, specifically among the Gen X and Millennial demographic. Now in its fourth installment, this new study reveals heightened Hispanic social media activity in a series of areas including mobile, music and event engagement. The 2014 report polled more than 3,000 consumers on their overall engagement with advertising, the Internet and various digital technologies.

“The ‘Terra 2014 State of the Hispanic Digital Consumer by comScore’ takes an in-depth look at Hispanics’ online tendencies and behaviors in comparison to that of the general market,” said Gerardo Adame, General Manager for Terra in Hispanic countries. “The study highlights how Hispanics continue to outpace other market segments in the way they engage online, watching videos, playing music and participating in live events – all things we at Terra incorporate into our advertising and programming opportunities ongoing.”

The Terra audience in particular demonstrates high levels of social engagement, spending twice as much time watching videos when compared to all Hispanic and Non-Hispanic audiences. With the highest ownership of personal electronic devices, the Terra audience is more likely to use these devices to access the internet making them the most engaged group with live event video streaming and entertainment, further adding to Hispanics over-indexing on media consumption.

“Hispanic consumer trends are changing and evolving daily, as are the ways in which marketers reach their audience,” said Emilia Pena, Director of Sales for Terra. “At Terra, we stay ahead of these trends by supporting ongoing research as seen with this year’s new study, ‘Terra 2014 State of the Hispanic Digital Consumer by comScore,’ now in its fourth installment, and ensuring our clients stay at the forefront and are offered the most innovative opportunities available in Hispanic media today.”

Study results show that Hispanics are more receptive to digital advertising than non-Hispanics. Specifically, digital behavior for the following 10 categories were explored: alcoholic beverages, automotive, beauty and personal hygiene, Consumer Packaged Goods (CPG), entertainment, pharmaceutical/ healthcare, retail, telecommunications, travel (leisure), and Quick-Service Restaurant (QSR, fast food).

The study presents a variety of ways in which Hispanics are over indexing in their consumption of media, and demonstrates the continued growth of multitasking across screens.

Highlights
Digital advertising resonates with the Hispanic market, specifically among Millennials.

  • 28% of Millennials find online ads more meaningful when they are culturally relevant vs. 23% of Gen X and 15% of Baby Boomers
  • 28% of Millennials are more likely to notice brands that advertise on sites with special programs (such as live music or sports events) than on any other types of sites vs. 20% of Gen X and 14% of Baby Boomers

Hispanics’ preference in digital advertising has led to more common purchasing tendencies via devices such as smartphones and tablets than non-Hispanics. Additionally, these “go-to” gadgets are most used by Hispanics to view online videos.

  • 61% of Hispanics use tablets for online videos vs. 42% of non-Hispanics
  • 44% of Hispanics use smartphones for online videos vs. 30% of non-Hispanics

In the past 12 months, Hispanics have been tuning in more frequently to music related events via live stream. As an example of this trend, Hispanic audiences have been connecting to the “Terra Live Music” series on all platforms, including mobile devices.

  • Hispanics view live streamed music events and concerts two times more often than Non-Hispanics
  • 54% of Hispanics stream online music for free compared to 40% of Non-Hispanics

Additionally, Hispanics have become more active both in researching live events as well as social sharing during live events.

  • 51% of Hispanics use the Internet to stay up-to-date with the latest information about live events compared to 43% of Non-Hispanics
  • 32% of Hispanics are more engaged with social sharing during events via smartphone in comparison to 19% of Non-Hispanics

Overall, “Terra’s 2014 State of the Hispanic Digital Consumer by comScore” study further proves Hispanics are engaged consumers across multiple platforms, whether on Terra or others. Hispanics are relying heavily on the digital opportunities available to them to view their preferred events, and Terra’s new platform’s features great content and live streamed events that digitally engage the Hispanic audience.

For more information and details from the study, click here.

Survey Methodology
A nationally representative sample of Hispanic and non-Hispanic consumers was recruited from comScore’s panel to conduct the survey in Q1 of 2014. The total sample size was 3,142 with a sample size of 1,858 Hispanics & 1,284 non-Hispanics. Respondents were given a choice of completing the survey in either Spanish or English, depending on their personal preference and the results have a margin of error of +/- 1.75 with a 95% confidence level.

For more information on the findings please contact Soizic Sacrez at [email protected]

About Terra
Created in 1999, Terra is the leading digital content producer in Spanish and Portuguese speaking countries, reaching a monthly audience of over 100 million people. Terra reaches users through editorial content and is a pioneer in sports and entertainment live transmissions – from live concerts performed by artists like Paul McCartney, U2, Alejandro Sanz, Juanes and Kings of Leon, to all European League and championship matches as well as the Olympic Games. Terra’s content is offered in English, Spanish and/or Portuguese in 19 countries across the United States, Latin America and Europe, through multiple screens – computers, tablets and smartphones. Led by the Global CEO, Paulo Castro, Terra’s headquarters are in Sao Paulo, Brazil, and the company has offices in Argentina, Chile, Colombia, Mexico, Peru, Spain and the United States.

Terra has just launched a new responsive layout providing an innovative content and advertising delivery with the objective to simplify user’s lives and allowing advertisers to reach consumers in a whole new way.

“Terra. Your World, Simplified.” Visit the New Terra at www.Terra.com or click here for more information on “Terra Live Music”.

NOTE TO EDITORS: High-resolution images are available at: http://hispanicprwire.com/en/multimedia/


mehealth™ for ADHD Now Available with Spanish Language Capability

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MARLBOROUGH, Massachusetts, Nov. 10, 2014 /PRNewswire-HISPANIC PR WIRE/ — mehealth, a leader in mental health software solutions, today announced the launch of a Spanish language capability in their mehealth™ for ADHD product. Physicians, families and teachers have used mehealth for ADHD more than 10,000 times to support the individual diagnosis and treatment of children at risk for ADHD. While the assessment of ADHD is traditionally a paper-based process, mehealth for
ADHD uses a digital platform to automate the process and make it paperless, subsequently reducing the time it takes to diagnose and treat a patient. Now, mehealth for ADHD's digital platform, which implements American Academy of Pediatrics' (AAP) clinical guidelines and DSM-5, includes a Spanish language component.

The new component of mehealth for ADHD enables Spanish-speaking parents and guardians to complete rating scales about their child's behavior in their native language. These completed rating scales are a vital resource to physicians at the point-of-care, both for diagnosing and managing ADHD. Rating scale assessments, together with complementary assessments provided by the child's teacher, translate into faster, more accurate diagnosis and treatment at the point-of-care. Improved communication between parents and the
physician—unhindered by any language barrier—streamlines the physician's diagnosis and treatment process and improves patient outcomes. By efficiently connecting a child with ADHD to a well-fitting treatment plan, clinicians and parents are able to help children with ADHD begin to thrive both socially and academically.

Dr. Janet Munro, chief executive officer at mehealth, comments: "Adding this capability to mehealth for ADHD allows the children of Spanish-speaking parents to receive quality clinical care in our English-speaking healthcare system. When it comes to behavioral healthcare—such as the clinical diagnosis and ongoing treatment of a child with ADHD—much of the process is reliant upon communication between home, school and the physician. The intent of our original clinical tool, mehealth for ADHD, was to provide children with
ADHD with quality, individualized treatment as soon as possible. Now, by enabling the option of Spanish language emails and assessments, we have extended that benefit to many more children in the country, whether they live in an English-speaking or a Spanish-speaking household. Better care and equality are essential steps forward."

Dr. Ilan Shapiro, a pediatrician who uses mehealth for ADHD at his Florida physician's practice, comments, "With mehealth for ADHD, parents are not only involved in the process of assessing their child for ADHD, they are truly able to impact the quality of care their child receives, by completing rating scales. With this new Spanish language component, Spanish-speaking parents can feel confident that they are positively contributing to the care their child is receiving, and have the privilege to do so in their native
language."

About mehealth:

mehealth™ is a trading brand of Optimal Medicine Inc., a personalized medicine company. mehealth™ for ADHD is a software tool that provides clinical decision support that enables clinicians to deliver individualized quality care, and optimize clinical outcomes, for children with ADHD.

Optimal Medicine is located in Marlborough, Massachusetts (MA); it specializes in software for mental health disorders. Its products enhance the clinical care that patients receive, improving clinical outcomes, enhancing efficiency in the clinic and reducing care costs. This is achieved by collecting, analyzing and delivering relevant data to physicians at the point-of-care and at the time when key clinical decisions are made.

For more information please visit: http://www.mehealth.com. The company also has a
presence on Twitter (@mehealthADHD), LinkedIn, and Facebook.

Editor's Notes:

  1. All mehealth news releases (financial, acquisitions, products, technology etc.) are issued exclusively by PR Newswire and are immediately thereafter posted on the company's external website, www.mehealth.com
  2. Optimal Medicine, mehealth, and the mehealth logo design are trademarks of Optimal Medicine, Inc.  
  3. All other brand or product names may be trademarks or registered trademarks of their respective companies.

For more information, contact:

Ceara O'Sullivan

Next Step Communications

315-567-2528

[email protected]

Goya Foods Offers $20,000 Culinary Arts Scholarship To Students Nationwide

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Goya Foods Offers $20,000 Culinary Arts Scholarship To Students Nationwide

Application Deadline: February 15, 2015


SECAUCUS, N.J., Nov. 10, 2014 /PRNewswire-HISPANIC PR WIRE/ — Goya Foods, America’s largest Hispanic-owned food company, today announced the offering of the company’s $20,000 nationwide Culinary Arts Scholarship Program granted annually to four students entering their freshman year of college to obtain their first undergraduate degree in culinary arts and/or a food sciences area of study. 

Logo – http://photos.prnewswire.com/prnh/20140904/143145

Goya’s Culinary Arts Scholarship is available on a competitive basis to students entering an accredited two-year or four-year institution. Scholarships are in the amount of $5,000 awarded per academic year starting in Fall 2015 and are renewable for up to three additional years provided the student remains eligible to receive funding.

“As the leader in Latin American food, Goya’s Culinary Arts Scholarship Program is one of our educational pillars and part of our mission to celebrate, nurture, and preserve Goya’s diverse culinary heritage and future,” says Peter Unanue, Executive Vice President of Goya Foods. “We pride ourselves on authenticity, high-quality, and culinary traditions and established this special scholarship in order to provide students the opportunity to pursue their passion in the culinary arts and food sciences industries.” 

Applicants of the Goya Culinary Arts Scholarship will be selected based on the standard requirements established by Goya and administered by Scholarship America® including academic achievement, leadership and financial need, as well as an evaluation of an essay explaining how Goya has enriched their family traditions.  Among the criteria for consideration, students (1) Must plan to be enrolled in college full time starting in Fall 2015 in a degree seeking program within the U.S. as a Freshman at a two or four-year U.S. accredited institution to obtain their 1st undergraduate degree; (2) Must be majoring in Culinary Arts and/or Food Sciences; (3) Must have a minimum cumulative grade point average (GPA) of 3.00 on a 4.00 scale; (4) Must complete 10 hours per month of community service while in progress; (5) Must be a U.S. Citizen or a legal permanent resident of the United States with a valid Social Security Number or have been granted Deferred Action for Childhood Arrivals (DACA).

For more information and to apply, please log onto www.goya.com.  Applications are due no later than February 15, 2015. 

About GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures, packages, and distributes over 2,200 high-quality food products from the Caribbean, Mexico, Spain, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com

About Scholarship America: Scholarship America mobilizes support for students getting into and graduating from college. Since 1958, Scholarship America has distributed $3.1 billion in scholarship assistance to 2 million students, funding both entry-level and multi-year scholarships and emergency financial grants. More information is available at www.scholarshipamerica.org.

For more information, contact:
Natalie J. Maniscalco
845.659.6506 / [email protected]


Are You And Your Car Ready For The Next Polar Vortex?

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Are You And Your Car Ready For The Next Polar Vortex?

State Farm® helps drivers stay safe on the road and be ready for the unexpected


BLOOMINGTON, Ill., Nov. 10, 2014 /PRNewswire-HISPANIC PR WIRE/ — Last year showed us that winter weather can come sooner, end later, and hit unsuspecting parts of the country. That could mean heavy snows, dangerous ice and some altogether rough driving conditions. It could also mean unforeseen time stuck in your car. State Farm wants to help drivers prepare themselves and their cars for the unexpected…especially for the next polar vortex.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7292853-state-farm-winter-road-safety-prepare-drivers-for-polar-vortex/

You never expect to be stranded but it can help.

Just ask Atlanta, Ga, residents about lessons learned from the January 28, 2014 polar vortex storm that took over much of the U.S.  What made the late January storm so shocking was it affected parts of the country, like Atlanta, that rarely receive winter storms of such magnitudes, leaving many area residents unprepared for winter driving and the possibility of being stranded on the road.

Tiana Person, was stuck on the road for nine hours, a trip that would normally have taken 20 minutes, during last winter’s storm that rocked the Southeast.  “The road was so slippery, if the road had the slightest incline, you could not drive let alone walk, and it was nothing but a sheet of ice,” said Person. “I was lucky I always have blankets in my car but road salt or something to get traction would have been amazing.”

Her husband Chris was stranded for an unimaginable 22 hours.  While he had a coat to stay warm and a phone charger to keep in touch with his family he had to abandon his car at times to seek food, water and a restroom and sleep in his car overnight.  The next day when he finally got home, in the light of day, he realized his car had been hit several times.

Lettie Hernandez Ongie and her husband were both stuck for 13 hours separately trying to get home from work. Fortunately they both made it home with no car damage or injuries, unlike so many others.

“It was ice skating meets bumper cars.  I was fortunate that I had a phone charger and extra clothes but my husband didn’t,” said Ongie. “We both learned we need to be more prepared with blankets, food and water.”

“As Ongie and Person now know, even on a relatively short trip, despite your climate, you can find yourself stranded for several hours. They were lucky they had blankets or clothes to stay warm but there are other additional items everyone should have in their trunk in case of emergencies,” said John Nepomuceno, auto safety research administrator from State Farm.

Some Important Emergency roadside items that can help you stay safe until help arrives:

  • Hazard triangle (with reflectors) or road flares
  • First aid kit
  • Jumper cables
  • Windshield scraper and brush
  • Spare tire
  • Blankets and extra warm clothing
  • Cell phone and charger
  • High-calorie, non-perishable food
  • Water
  • Road salt or cat litter to help with tire traction
  • Brightly colored distress sign or “Help” or “Call Police” flag
  • Candle/matches, lighter, and/or flashlight
  • Tarp for sitting or kneeling in the snow for exterior work like a tire change

“This year I will prepare differently.  I will keep water, food, a flashlight in my car.  But hopefully we aren’t on the roads at all during a storm,” shared Person.

“No matter what region of the country you live, State Farm encourages all drivers to stock their trunk with emergency kits to help if the unexpected happens, ” says Nepomuceno. “Also, check to make sure all of your supplies are working properly.  What’s worse than a flat tire? Discovering your spare is flat too.”

For more winter safety tips, please click here.

About State Farm®:
State Farm and its affiliates are the largest provider of car insurance in the U.S. and is a leading insurer in Canada. In addition to providing auto insurance quotes, their 18,000 agents and more than 65,000 employees serve almost 84 million policies and accounts – approximately 82 million auto, home, life, health and commercial policies in the United States and Canada, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 41 on the 2014 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com or in Canada http://www.statefarm.ca.

Logo – http://photos.prnewswire.com/prnh/20120803/MM51963LOGO

 


New Study Shows Added Stress Caregivers Face During the Holiday Season, With Nearly Half Citing Financial Concerns

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New Study Shows Added Stress Caregivers Face During the Holiday Season, With Nearly Half Citing Financial Concerns


New AARP and Ad Council PSAs highlight the changing roles of caregivers, offer tools and resources for support


WASHINGTON, Nov. 10, 2014 /PRNewswire-HISPANIC PR WIRE/ — In an effort to support the 42 million caregivers in the U.S. who are caring for parents and older loved ones and to illustrate the complexity of this relationship, AARP and the Ad Council are unveiling a new suite of public service advertisements (PSAs), including ads specifically designed to reach the Hispanic community, as an extension of their national Caregiver Assistance campaign. The PSAs, which launch today alongside new data highlighting the added stressors many caregivers face during the holiday, will be distributed to media outlets this week to coincide with National Family Caregivers Month (November).

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7366551-aarp-ad-council-caregiver-psa-s-tools-resources/

More than one in three Hispanic households includes a caregiver according to research conducted by Evercare and the National Alliance for Caregiving, and Hispanic caregivers report more intensive caregiving situations compared to the general population (63 percent compared to 51 percent). Qualitative research by AARP also shows that most Latinos don’t identify themselves as caregivers. Instead, as Evercare data notes, caring for an older parent or relative is seen as an expected cultural responsibility. This may lead them to be less likely to seek out resources or extra support to help with the role.

According to AARP’s research, the 42.1 million caregivers in the US provide an estimated $450 billion worth of unpaid care to aging relatives and friends. Many think that family caregivers are paid health professionals, providing full-time care to someone in need of daily help, when in reality, most caregivers are also working and managing their own families at the same time. This juggling of responsibilities can be highly stressful, putting caregivers at risk for depression, anxiety, immunosuppression, cardiovascular disease, and premature aging among other physiological consequences, as well as causing financial problems.

“I have been the primary caregiver for both my parents for many years,” said Amy Goyer, AARP’s Family and Caregiving expert. “I could not have done it without the support from my adoptive family at AARP. The resources and information they have provided me have not only allowed me to help my own family, but empowered me to reach out to the thousands of caregivers who are working alone. These new PSAs are a poignant reminder of the way that roles change, and how AARP is here to help.”

Created pro bono by advertising agency ALMA, the integrated PSAs feature identifiable scenes that highlight the changing roles that children play as they grow up to be caregivers for their own parents. Through the PSAs, caregivers are urged to visit aarp.org/caregiving and aarp.org/cuidar for tools and resources and to connect with experts and other caregivers in a supportive community.

“As Latinos, caring for our elders isn’t a choice – it’s an inherent cultural responsibility. It’s a big task to take on and it’s wonderful to have the opportunity to work with the Ad Council and AARP, who provide support to so many generous caregivers.  It’s important to remind them that they are not alone in their efforts,” said Luis Miguel Messianu, President and Chief Creative Officer of Alma.

“The new creative is moving and motivating and the PSAs include such a powerful message—while our relationships with our family members may change with time, the love and support remain and grow,” said Lisa Sherman, Ad Council CEO. “I’m looking forward to reaching caregivers throughout the country with this iteration of the campaign so we can get them the tools, resources and supportive community that they so deserve.”

AARP and the Ad Council commissioned the new nationwide online survey, conducted by Lightspeed Research, earlier this month among approximately 1,200 women ages 40 to 60. The survey also found:

  • The largest percentage of both General Market (53%) and Hispanic caregivers (45%) said that not having enough money was the biggest source of stress for them during the holiday season. 
  • Other top holiday season concerns among general market and Hispanic audiences included trying to make the holidays meaningful (33%/27%), needing extra time to shop for gifts (30%/24%), and juggling work schedules with caregiving needs (27%/23%).
  • Both General Market (44%) and Hispanic (51%) caregivers thought that having their family together was one of the top three things they looked forward to most during the holidays.        

To observe National Family Caregivers Month, AARP also will launch two new support tools on the Caregiver Resource Center, www.aarp.org/caregiving.  One will give caregivers the option to tell their caregiving story. The second will let caregivers search a nationwide directory of senior-care providers including consumer reviews and cost information. To help answer questions and provide support and extra resources to caregivers in advance of the holiday season, AARP is hosting a Twitter chat on November 13th from 1-2pm EST. Follow #carechat to join.

Since the initial launch in the fall of 2012, the Caregiver Assistance campaign has received over $72.4 million in donated media and AARP.org/caregiving has received more than 15 million visits. Per the Ad Council model, the new PSAs will air and run in advertising time and space donated by the media.

AARP
AARP is a nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. We advocate for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services.  A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world’s largest circulation magazine; AARP Bulletin; www.aarp.org; AARP TV & Radio; AARP Books; and AARP en Espanol, a Spanish-language website addressing the interests and needs of Hispanics. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates.  The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at www.aarp.org.

The Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit Adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.

ALMA
Founded in 1994, Alma is today the 7th largest Hispanic Agency (based on Ad Age’s Hispanic Fact Pack.)  Advertising Age named Alma the 2014 Multicultural Agency of the Year and included the agency on its “A-List” in 2012 and 2010. In 2013, Luis Miguel Messianu was named Diversity Trendsetter at the AAF Diversity Achievement Awards. The agency has won top industry awards including: Cannes Lions, Effies, Clios, D&AD, FIAP, Art Director’s Club and El Sol. Long-standing clients include McDonald’s, State Farm, Clorox, Tobacco Free Florida and Goodyear, among others. For more information, visit www.almaddb.com.

 


March Of Dimes And Washington University Launch Cutting Edge Prematurity Research Center

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March Of Dimes And Washington University Launch Cutting Edge Prematurity Research Center


ST. LOUIS, Nov. 10, 2014 /PRNewswire-HISPANIC PR WIRE/ — Washington University, St. Louis Children’s Hospital and March of Dimes officials announced the launch of a new March of Dimes Prematurity Research Center.

The March of Dimes will invest $10 million in the Prematurity Research Center at Washington University in St. Louis during the next five years. It is a collaborative, transdisciplinary, enterprise that provides a team-based research approach to discovering the causes of preterm birth in order to develop new strategies to prevent it. St. Louis Children’s Hospital, which since 2007, has offered a March of Dimes NICU Family Support Program to help families during their baby’s stay in the NICU, is also a partner in the research center.

“This new prematurity research center continues our commitment to solving the problem of preterm birth. Too many babies, here in Missouri and throughout the United States, are born too soon,” says Dr. Jennifer L. Howse, President of the March of Dimes “This center adds the expertise of Washington University’s leading scientists to a nationwide network of investigators whose discovery research will determine precisely what triggers early labor, and how it can be prevented.”

In Missouri, 11.3 percent, or more than 8,000 babies, are born too soon each year and the U.S. has one of the highest rates of preterm birth of any industrialized country.

Preterm birth is the leading cause of newborn death, and babies who survive it have serious and sometimes lifelong health challenges, such as breathing problems, jaundice, developmental delays, vision loss, and cerebral palsy.

“As an obstetrician for 23 years, I have seen the impact of preterm birth on many families,” said George A. Macones, MD, primary investigator and the Mitchell and Elaine Yanow Professor and head of Obstetrics and Gynecology at Washington University. “We will not be able to prevent preterm birth until we can better understand the biological mechanisms that cause it. We are excited to partner with the March of Dimes on this Prematurity Research Center. With the science we will conduct, we hope to drastically reduce preterm birth in the U.S.”

“Although we send “miracle babies” home from St. Louis Children’s Hospital, many premature babies do not survive their early birth and many others end up with lifelong health problems, because they were born too soon,” F. Sessions Cole, III, MD, Chief Medical Officer, St. Louis Children’s Hospital, Director of Newborn Medicine at Washington University, and a March of Dimes National Trustee added. “The research that this new center will support will find solutions and better ways to prevent premature birth so we can end this epidemic.”

This prematurity research center will create a profile of women who are high- risk for giving birth too soon. It will investigate how sleep patterns and other environmental factors change a woman’s risk for preterm birth and will document how the structure of the cervix changes throughout a pregnancy. It also is seeking to create images of uterine contractions.

The first prematurity research center opened at Stanford University School of Medicine in California in 2011. The Ohio Collaborative, a partnership of the leading research centers in Cincinnati, Columbus and Cleveland, launched in 2013. Two others are planned.

To learn more about the research center at Washington University in St. Louis visit: prematurityresearch.org/washu-stlouis

The March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. The March of Dimes is the leading nonprofit organization for pregnancy and baby health.  For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs.  For the latest resources and information, visit marchofdimes.org or nacersano.org. Find us on Facebook and Twitter.


Waste Workers In Houston Vote To Join Teamsters Local 988

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Waste Workers In Houston Vote To Join Teamsters Local 988

Workers at WCA Waste Corp. Seek Fair Wages, Job Security, Safer Workplace


HOUSTON, Nov. 7, 2014 /PRNewswire-HISPANIC PR WIRE/ — Workers at WCA Waste Corporation in Houston, who are seeking fair wages, job security and safer working conditions, voted today to join Teamsters Local 988. The vote was 90 to 28.

Logo – http://photos.prnewswire.com/prnh/20100127/IBTLOGO

International Brotherhood Of Teamsters.

The group of 130 drivers, helpers and general laborers is currently the only unionized private sector waste haulers in Texas.

“We have wanted this for so long,” said Luis Garcia, a driver for the past 11 years. “We want fair hourly wages and fair working conditions and the proper training and equipment so that we can do our very dangerous job safely.”

“For far too long this group of workers, primarily immigrants and Spanish speakers, as well as African-Americans, have struggled to achieve the American Dream because of the company’s abhorrent policies and working conditions,” said Robert Mele, President of Local 988 in Houston. “We will work hard to negotiate a contract that addresses the workers’ concerns.”

Mele praised the workers for standing united despite an anti-worker campaign waged by the company.

“I would like to personally thank Jeff Farmer and the IBT Organizing Department for the hard work that has been put into WCA’s organizing campaign over the last few months. Without the skills of his organizers, these workers would have never been able to withstand such a vicious anti-union campaign,” Mele said.

“Texas is a right-to-work state and we saw how the election went this past Tuesday, with pro-worker candidates suffering defeat, so this victory is especially rewarding,” said Robert Morales, Director of the Teamsters Solid Waste, Recycling and Related Industries Department. “These workers will finally have the respect and dignity they deserve—as Teamsters.”

Founded in 1903, the Teamsters Union represents 1.4 million hardworking men and women throughout the United States, Canada and Puerto Rico. Visit www.teamster.org for more information. Follow us on Twitter @Teamsters and “like” us on Facebook at www.facebook.com/teamsters.


(Español) Covered California y socios atraviesan el estado para promover el período de inscripción abierta que empieza el 15 de noviembre

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Sorry, this entry is only available in Español.

FIBRA Prologis Declares Quarterly Distribution

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FIBRA Prologis Declares Quarterly Distribution


MEXICO CITY, Nov. 7, 2014 /PRNewswire-HISPANIC PR WIRE/ — FIBRA Prologis (BMV:FIBRAPL 14), the leading owner and operator of Class-A industrial real estate in Mexico, today announced a cash distribution of Ps. 156.3 million (approximately US$11.5 million), or Ps. 0.2477 per Certificado Bursatil Fiduciario Inmobiliario (CBFI), which is approximately US$0.0182 per CBFI, related to the results of the quarter ending Sept. 30, 2014.

The distribution is payable Nov. 19, 2014, to CBFI holders with an ex-dividend date of Nov. 13, 2014, and a record date of Nov. 18, 2014.

ABOUT FIBRA PROLOGIS

FIBRA Prologis is the leading owner and operator of Class-A industrial real estate in Mexico. As of September 30, 2014, FIBRA Prologis was comprised of 178 strategically located logistics and manufacturing facilities in six industrial markets in Mexico totaling 29.8 million square feet (2.8 million square meters) of gross leasable area.

The statements in this report that are not historical facts are forward-looking statements. These forward-looking statements are based on current expectations, estimates and projections about the industry and markets in which FIBRA Prologis operates, management’s beliefs and assumptions made by management. Such statements involve uncertainties that could significantly impact FIBRA Prologis financial results. Words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates,” variations of such words and similar expressions are intended to identify such forward-looking statements, which generally are not historical in nature. All statements that address operating performance, events or developments that we expect or anticipate will occur in the future — including statements relating to rent and occupancy growth, acquisition activity, development activity, disposition activity, general conditions in the geographic areas where we operate, our debt and financial position, are forward-looking statements. These statements are not guarantees of future performance and involve certain risks, uncertainties and assumptions that are difficult to predict. Although we believe the expectations reflected in any forward-looking statements are based on reasonable assumptions, we can give no assurance that our expectations will be attained and therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements. Some of the factors that may affect outcomes and results include, but are not limited to: (i) national, international, regional and local economic climates, (ii) changes in financial markets, interest rates and foreign currency exchange rates, (iii) increased or unanticipated competition for our properties, (iv) risks associated with acquisitions, dispositions and development of properties, (v) maintenance of real estate investment trust (“FIBRA”) status and tax structuring, (vi) availability of financing and capital, the levels of debt that we maintain and our credit ratings, (vii) risks related to our investments (viii) environmental uncertainties, including risks of natural disasters, and (ix) those additional factors discussed in reports filed with the “Comision Nacional Bancaria y de Valores” and the Mexican Stock Exchange by FIBRA Prologis under the heading “Risk Factors.” FIBRA Prologis undertakes no duty to update any forward-looking statements appearing in this release.

Non-Solicitation – Any securities discussed herein or in the accompanying presentations, if any, have not been registered under the Securities Act of 1933 or the securities laws of any state and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements under the Securities Act and any applicable state securities laws. Any such announcement does not constitute an offer to sell or the solicitation of an offer to buy the securities discussed herein or in the presentations, if and as applicable.

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FIBRA Prologis Announces Certificate Holders Meeting

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FIBRA Prologis Announces Certificate Holders Meeting


MEXICO CITY, Nov. 7, 2014 /PRNewswire-HISPANIC PR WIRE/– FIBRA Prologis (BMV:FIBRAPL14), the leading owner and operator of Class-A industrial real estate in Mexico, today announced it will host a certificate holders meeting Wednesday, Nov. 19, 2014, at 11 a.m. CST in the office of the Common Representative, Monex Casa de Bolsa, S.A. de C.V., located in Av. Paseo de la Reforma No. 284, piso 9, Col. Juarez, C.P. 06600, Mexico, Distrito Federal.

The meeting is open to FIBRA Prologis certificate holders of record as of Nov. 18, 2014. The purpose of the meeting is to certify the independent nature of the recently appointed  alternate members of the Technical Committee and seek approval to issue an additional 4.5 million Certificados Bursatiles Fiduciarios Inmobiliarios (CBFI) in conjunction with the purchase of an approximately 634,800 square foot portfolio comprised of three buildings.

For additional information about the agenda and proposals to be set forth at the certificate holders meeting, please visit Investor Relations/Holder’s Meeting tab in our website fibraprologis.com.

ABOUT FIBRA PROLOGIS

FIBRA Prologis is the leading owner and operator of Class-A industrial real estate in Mexico.  As of September 30, 2014, FIBRA Prologis was comprised of 178 strategically located logistics and manufacturing facilities in six industrial markets in Mexico totaling 29.8 million square feet (2.8 million square meters) of gross leasable area.

The statements in this report that are not historical facts are forward-looking statements. These forward-looking statements are based on current expectations, estimates and projections about the industry and markets in which FIBRA Prologis operates, management’s beliefs and assumptions made by management.  Such statements involve uncertainties that could significantly impact FIBRA Prologis financial results. Words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates,” variations of such words and similar expressions are intended to identify such forward-looking statements, which generally are not historical in nature.  All statements that address operating performance, events or developments that we expect or anticipate will occur in the future — including statements relating to rent and occupancy growth, acquisition activity, development activity, disposition activity, general conditions in the geographic areas where we operate, our debt and financial position, are forward-looking statements. These statements are not guarantees of future performance and involve certain risks, uncertainties and assumptions that are difficult to predict. Although we believe the expectations reflected in any forward-looking statements are based on reasonable assumptions, we can give no assurance that our expectations will be attained and therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements. Some of the factors that may affect outcomes and results include, but are not limited to: (i) national, international, regional and local economic climates, (ii) changes in financial markets, interest rates and foreign currency exchange rates, (iii) increased or unanticipated competition for our properties, (iv) risks associated with acquisitions, dispositions and development of properties, (v) maintenance of real estate investment trust (“FIBRA”) status and tax structuring, (vi) availability of financing and capital, the levels of debt that we maintain and our credit ratings, (vii) risks related to our investments (viii) environmental uncertainties, including risks of natural disasters, and (ix) those additional factors discussed in reports filed with the “Comisión Nacional Bancaria y de Valores” and  the Mexican Stock Exchange by FIBRA Prologis under the heading “Risk Factors.” FIBRA Prologis undertakes no duty to update any forward-looking statements appearing in this release.

Non-Solicitation – Any securities discussed herein or in the accompanying presentations, if any, have not been registered under the Securities Act of 1933 or the securities laws of any state and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements under the Securities Act and any applicable state securities laws. Any such announcement does not constitute an offer to sell or the solicitation of an offer to buy the securities discussed herein or in the presentations, if and as applicable.

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