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CRC Industries Partners With Automotive Celebrity, Jessi Combs, to Promote “Powerful Chemistry”

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CRC Industries Partners With Automotive Celebrity, Jessi Combs, to Promote “Powerful Chemistry”


WARMINSTER, Pennsylvania, Oct. 7, 2014 /PRNewswire-HISPANIC PR WIRE/ — CRC Industries, Inc. announces a new multi-year campaign partnership with automotive celebrity Jessi Combs to deliver the company’s message of “Powerful Chemistry.”

Logo – http://photos.prnewswire.com/prnh/20120111/PH33464LOGO
Photo – http://photos.prnewswire.com/prnh/20141006/150556

A custom fabricator, TV show host, racing driver in multiple forms of motorsports, and land speed record holder, Jessi Combs is a widely known automotive personality and role model for women in the industry. To launch the campaign, Combs will appear at CRC’s booth #13172 at the SEMA show in Las Vegas.

She will be signing autographs at the booth on Wednesday, Nov. 5 from 3.30 to 5.00 p.m.

Combs, who has used CRC Brakleen® Brake Parts Cleaner for years, said, “I trust the CRC brand and continue to use CRC automotive products because they deliver what they promise. I need to be able to depend on the products I use to stand up to the demands I put on my vehicles.”

Dori Ahart, marketing manager, CRC Automotive Division explains, “Engaging Combs as our spokesperson will bring excitement and energy to the perception of the CRC brand in the minds of our target audience. Jessi Combs is the real deal – a highly skilled woman who has achieved significant success and respect in a male-dominated industry. Her reputation and passion for everything automotive will help strengthen the core message behind CRC products – powerful chemistry and advanced technologies that help keep vehicle performance in top form.”

CRC plans to use Combs’ celebrity status to enhance the image of the brand in a number of ways. Combs will make appearances at SEMA and other venues on behalf of the company, and she will be featured in a new multi-media ad campaign in 2015.

According to Ahart, Combs will also endorse CRC’s popular fuel system additive, CRC 1-TANK POWER RENEW. “CRC 1-TANK POWER RENEW is poised for growth, and Combs will help us take this product to the next level,” said Ahart. “Combs epitomizes the phrase ‘do-it-yourself’ (DIY), and CRC 1-TANK POWER RENEW is the ultimate product for DIYers! Simply adding the concentrated detergent formula to your fuel delivers proven results with the very first use and restores a vehicle’s power and driving performance while also reducing harmful emissions and increasing miles-per-gallon.”

Combs agrees that the product is well-suited to her busy lifestyle. “With CRC 1-TANK POWER RENEW you just pour it in, fill up the tank and go, and it does what it is designed to do – rid your vehicle’s fuel system of all the harmful carbon buildup,” said Combs. “Not to mention it’s convenient and easy to use – just add to your fuel every 4,000 miles – that fits in perfectly with my hectic schedule.”

CRC 1-TANK Power Renew is available for both gasoline and diesel powered engines.

CRC 1-TANK Power Renew is sold at participating NAPA Auto Parts Stores nationwide, Advance Auto Parts, AutoZone, Pep Boys and other quality automotive wholesale distributors and retailers.

For more information on CRC 1-TANK Power Renew and a $5 rebate coupon visit: http://crc1tank.com

CRC 1-TANK Power Renew for gasoline and ethanol-blended fuels:
Part No. 05815, 15 Fl. Oz.;  MSRP: $16.99

CRC 1-TANK Power Renew for diesel:  Part No. 05816, 15 Fl. Oz.; MSRP:  $16.99

CRC trademarked brands include: CRC®, K&W®, Sta-Lube®, and Marykate®.


FCCA Conference & Trade Show Helps Attendees Target Cruise Line Decision Makers and Maximize Cruise Tourism’s Benefits

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FCCA Conference & Trade Show Helps Attendees Target Cruise Line Decision Makers and Maximize Cruise Tourism’s Benefits


PHILIPSBURG, St. Maarten, Oct. 7, 2014 /PRNewswire-HISPANIC PR WIRE/ — The 21st annual Florida-Caribbean Cruise Association (FCCA) Conference & Trade Show opened today, gathering about 1,000 cruise tourism stakeholders and 100 cruise executives, presidents and CEOs from the 15 FCCA Member Lines, which operate over 100 ships in Caribbean and Latin American waters. The event offers a four-day agenda chock-full of business sessions, networking opportunities and chances to maximize cruise tourism’s impact, along with the attention and knowledge of cruise line personnel who decide where cruise ships call, what to sell onboard and if they should invest in destination infrastructure.

“The [FCCA Conference & Trade Show] gives you direct contact with some of the most influential decision makers in the cruise industry,” says Kevin Sheehan, Norwegian Cruise Line CEO and FCCA chairman.

The focus is on developing business, relationships and knowledge. The Conference’s business sessions offer this through one-on-one meetings, where attendees have up to three meetings with their selected cruise executives. Plus workshops share the executives’, presidents’, CEOs’ and stakeholders’ insight to help attendees learn about topics such as the cruise lines’ latest happenings and route for the future; creating and maintaining a successful tour product; developing a port in partnership with the FCCA, cruise lines and the private/public sectors; and increasing cruise tourism through a unified vision, collaboration between the private and public sectors, and continual product development and innovation.

“FCCA events always give me an opportunity to meet valuable industry stakeholders,” shares Adam Goldstein, president and COO of Royal Caribbean Cruises Ltd. “These are the people who have ideas and projects I want, and need, to know about.”

The Trade Show—the largest in the event’s history—allows exhibitors to target the influential audience looking to source new business and expand existing business. Any booth puts spotlights a product, company or destination, and specialized pavilions showcase a large company or destination as a team, with a roster including destination ministries, port authorities, tour operators and vendors.

Exposure is guaranteed through numerous events hosted there, such as a cruise executive preview before the official opening, an exclusive cocktail reception for cruise executives and Platinum Members, the Conference’s Wednesday night social function and the first FCCA Table Tennis Tournament, hosted by Adam Goldstein.

Traffic is also driven by a business center and the Trade Show’s location itself, with all attendees entering and passing through to access the Conference’s meetings, workshops, business sessions and registration.

Interaction between Conference delegates, Trade Show exhibitors and cruise line decision makers is further spurred by social functions planned by St. Maarten. And St. Maarten certainly plans to engage the attendees, as Port St. Maarten partnered with the government and local businesses to display its exciting setting, activities and WOW factor through some of the same experiences and venues that cruise passengers see and do.

In all, the FCCA Conference & Trade Show creates the perfect forum for exchanging information, sharing ideas and forging relationships. The continued involvement and invaluable insight of some of the cruise industry’s key decision makers, along with a ratio of about one cruise executive per 10 attendees, make the event one of the best ways to directly target the cruise industry and maximize its benefits. 

About the Florida-Caribbean Cruise Association
The FCCA is a not-for-profit trade organization composed of 15 member cruise lines operating over 100 vessels in Floridian, Caribbean and Latin American waters. Created in 1972, the FCCA’s mandate is to provide a forum for discussion on tourism development, ports, safety, security, and other cruise industry issue and to develop bilateral relationships with destinations’ private and public sectors. By fostering an understanding of the cruise industry and its operating practices, the FCCA works with governments, ports and private sector representatives to maximize cruise passenger, crew and cruise line spending, as well as enhance the destination experience and increase the amount of cruise passengers returning as stay-over visitors. For more information, visit F-CCA.com, the FCCA on Facebook, and @FCCAupdates on Twitter.

Media contact: Omari Breakenridge
[email protected]
Tel: 954-441-8881

 


St. Jude Children’s Research Hospital® And More Than 60 Leading Brands Partner For 11th Annual St. Jude Thanks And Giving Holiday Campaign

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St. Jude Children's Research Hospital® And More Than 60 Leading Brands Partner For 11th Annual St. Jude Thanks And Giving Holiday Campaign





St. Jude Children’s Research Hospital® And More Than 60 Leading Brands Partner For 11th Annual St. Jude Thanks And Giving Holiday Campaign


Campaign stalwarts Kmart, CVS/pharmacy, ANN INC., Kay Jewelers and Domino’s joined by new partners The Limited, Areas USA, Inc., and long-time supporter Chili’s Grill & Bar


MEMPHIS, Tenn., Oct. 7, 2014 /PRNewswire-HISPANIC PR WIRE/ — For more than a decade St. Jude Children’s Research Hospital has transformed the holiday shopping season into a time of raising awareness and funds for the ongoing battle to end childhood cancer and other life-threatening diseases. The St. Jude Thanks and Giving campaign unites celebrities, media, retail and corporate partners in asking consumers to donate while they shop and support the lifesaving mission of St. Jude.

What began as a holiday-focused fundraising effort by St. Jude, has now grown into an annual tradition that has raised more than $487 million over the past 10 years to help St. Jude provide cutting-edge treatment and pursue visionary research. These funds are critical given that no family ever pays St. Jude for anything.

“What makes the St. Jude Thanks and Giving campaign so unique and successful,” said Marlo Thomas, “is how deeply embedded it has become in the public consciousness during the holidays. After 10 incredible years, this groundbreaking program has now become instantly associated with the humanity and good will of the holiday season–which was our original goal.” Ms. Thomas is the National Outreach Director for St. Jude Children’s Research Hospital, and the co-creator of the St. Jude Thanks and Giving campaign.

Ramping up Thanksgiving week and running through the end of December*, consumers can support St. Jude while they shop at a variety of businesses representing a cross-section of premier brands in retail, restaurant, travel, hospitality, media and beyond. Top returning campaign partners include Kmart, CVS/pharmacy, ANN INC., Kay Jewelers, DICK’S Sporting Goods, Domino’s, Williams-Sonoma, Inc., GNC, HomeGoods, AutoZone, New York & Company, Dollar General, Brooks Brothers and GameStop, to name a few.

“The generous support we receive year after year from our amazing partners is so important to us, because it allows us to continue to keep my father’s founding promise that no family ever receives a bill from St. Jude–not for treatment, travel, housing or food. That’s because we believe all a family should worry about is helping their child live,” Ms. Thomas added.

New partners joining the campaign this year include The Limited; Areas USA, Inc.; Mark & Graham and Rejuvenation, both divisions of Williams-Sonoma, Inc.; Field & Stream (DICK’S Sporting Goods); and long-time St. Jude supporter Chili’s Grill & Bar who is expanding its efforts to year-round support for St. Jude, including the holiday season.

Last year, Kmart raised $21.9 million – setting a new record for fundraising by a single St. Jude partner. Since becoming a partner in 2006, Kmart has raised more than $59.2 million in support of the mission of St. Jude.

“Kmart’s long history of success in supporting charitable causes is due to the generosity of our Shop Your Way members, customers and associates,” said Alasdair James, president and chief member officer at Kmart. “We’re proud of the impact our results have made for the families of St. Jude and thankful to St. Jude for its tireless work to defeat cancer and other diseases in children. St. Jude makes holiday shopping at Kmart more rewarding and we’re excited to support an organization that clearly means so much to our members.”

This year, St. Jude partners are expanding and supporting the campaign in a variety of ways – from in-store fundraising to unique cross-promotions and online/mobile features.

Highlights include:

  • Partners celebrating a 10-year milestone this year include Williams-Sonoma, Inc., HSN, Brooks Brothers, Destination XL, American Kiosk Management, Westfield Malls, The Melting Pot, American Airlines and Domino’s.
  • Brooks Brothers will host its annual holiday celebration in its flagship store in New York City as well as Los Angeles.
  • Customers can now donate via the pin pad at the register at Best Buy and Christopher & Banks locations nationwide.
  • Several partners will offer product during the holidays to benefit St. Jude including Anna’s Linens, Ann Taylor, Brooks Brothers, HomeGoods, HSN, Kmart, New York & Company, TUMI, Williams-Sonoma, Inc. and their family of brands, to name a few.
  • Kay Jewelers® will once again offer its popular plush campaign, benefitting St. Jude, this year featuring Kip, a cuddly gray puppy, and Kenny, an adorable white bear.
  • Domino’s and Coca-Cola have partnered on a St. Jude Meal Deal, offering customers the opportunity to order and make a donation to St. Jude.
  • Chili’s® Grill & Bar has joined the St. Jude Thanks and Giving campaign this year and is leveraging the brand’s new Ziosk® tabletop devices to generate donations and awareness for St. Jude. Starting Nov. 24, guests can simply add a donation amount of their choice directly to the check when using Ziosk at any participating Chili’s restaurant nationwide.
  • Mazda will honor Danny Thomas and St. Jude again this year with their Mazda Drive for Good campaign and Holiday Game Changer television commercial. The company will donate $150 for every new Mazda purchased or leased from Nov. 21, 2014 through Jan. 2, 2015 to St. Jude or one of the other participating charities.
  • GameStop will accept St. Jude donations at company owned Spring Mobile, Cricket and Simply Mac locations, and additionally will promote the campaign via their online and print brands EBGames, kongregate.com, BuyMyTronics.com, Micromania, and Gameinformer.com.
  • American Airlines and Delta Air Lines will promote the St. Jude Thanks and Giving campaign via in-flight video promotion, inclusion in their in-flight magazines and social media support.
  • National theater partners including Regal Entertainment Group, AMC Theatres and Carmike Cinemas will showcase a star-studded St. Jude Thanks and Giving trailer to promote awareness throughout the campaign.

“For more than a decade we have celebrated the success of the St. Jude Thanks and Giving campaign, thanks to exceptional partnerships with 60 corporate partner brands and the generosity of donors who shop with them,” said Richard Shadyac Jr., President and CEO of ALSAC/St. Jude Children’s Research Hospital. “Our partners continuously find new and innovative ways to encourage their customers to support the St. Jude mission, and this year is no exception. St. Jude has helped push the overall childhood cancer survival rate from 20 percent to 80 percent, and our partners’ unwavering support in raising funds and awareness helps ensure that St. Jude can do everything possible to drive survival rates to 90 percent in the next decade.”

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. The hospital freely shares the breakthroughs it makes, so every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children.

The St. Jude Thanks and Giving campaign asks people to “Give thanks for the healthy kids in your life, and give to those who are not” in order to help St. Jude continue its mission of finding cures and saving children. To join the fight against childhood cancer this holiday season:

  • Donate at stjude.org and visit the site to learn more.
  • Shop with participating businesses and donate at the register. Visit stjude.org for a complete list of partners.
  • Follow St. Jude on social media and share your support during the St. Jude Thanks and Giving campaign.
  • Participate in the St. Jude Give thanks. Walk.TM, the official kickoff event for the St. Jude Thanks and Giving campaign held on Saturday, Nov. 22, in more than 65 communities nationwide. Supporters join together for this family friendly 5K during the holidays as teams and individuals to help raise funds for the kids of St. Jude. National series sponsors are Target and American Airlines. Visit givethankswalk.org for a complete list of locations.

*Some brands begin campaigns outside the Thanksgiving to Dec. 31 timeframe.

About St. Jude Children’s Research Hospital:

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. St. Jude has the world’s best survival rates for the most aggressive childhood cancers, and treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since we opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade. St. Jude freely shares the breakthroughs we make, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org or following St. Jude on facebook.com/stjude and twitter.com/stjude.

NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/en/multimedia/


If you bought, or were a third party payor for, the prescription medication DORYX at any time between September 21, 2008 and May 30, 2014, your rights may be affected by a class action Settlement. You may be eligible for a payment.

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If you bought, or were a third party payor for, the prescription medication DORYX at any time between September 21, 2008 and May 30, 2014, your rights may be affected by a class action Settlement. You may be eligible for a payment.


SAN DIEGO, Oct. 7, 2014 /PRNewswire-HISPANIC PR WIRE/ — The following statement is being issued by SCOTT+SCOTT, ATTORNEYS AT LAW, LLP regarding the Doryx Indirect Purchaser Antitrust Litigation Settlement, Civ. No. 12-3824 (E.D. Pa.).

What is the case about?

A class action lawsuit has been settled on behalf of Indirect Purchasers of the prescription drug Doryx (delayed-release doxycycline hyclate), based on allegations that the Defendants violated federal and state antitrust, unfair competition, and/or consumer protection laws in connection with the sale of Doryx. Plaintiffs allege that the Class was damaged by Defendants’ conduct because they were forced to pay significantly higher prices for Doryx. Defendants deny all of Plaintiffs’ allegations.

Who is a Class Member?

All persons and entities in the United States who reimbursed for, or indirectly purchased, other than for resale, branded Doryx at any time during the period September 21, 2008 to May 30, 2014.

What are my options?

1. To stay in the Class and share in the distribution of the Settlement Fund, you must file a Proof of Claim no later than 60 calendar days from the order finally approving the Settlement. You will be bound by the terms of the Settlement. If you do not file a Proof of Claim, you will not be able to receive any of the recovery in connection with this Settlement.

2. You may exclude yourself. If you want to be excluded from the Class, you must submit a request for exclusion by December 8, 2014, in the manner and form explained in the Notice of Proposed Class Action Settlement available at www.doryxindirectsettlement.com. You will not receive any recovery and you will not be bound by the terms of the Settlement.

When will a Judge decide on the Settlement?

A hearing will be held on January 7, 2015 at 10:00 a.m. in Courtroom 6B in the United States District Court for the Eastern District of Pennsylvania, James A. Byrne United States Courthouse, 601 Market Street, Philadelphia, PA 19106, to determine: (1) if the proposed Settlement for the sum of $8,000,000 should be approved by the Court as fair, reasonable, and adequate; (2) if the Action should be dismissed with prejudice against the Defendants as set forth in the Settlement Agreement; (3) if the Plan of Allocation of the Settlement proceeds is fair, reasonable, and adequate and should be approved; (4) whether the Action satisfies the applicable prerequisites for class action treatment under Rule 23 of the Federal Rules of Civil Procedure; (5) whether to award Indirect Purchaser Plaintiffs’ Counsel attorneys’ fees and expenses out of the Net Settlement Fund; and (6) whether to grant the Named Plaintiffs’ requests for service awards based on their work in prosecuting this Action.

Where do I get more information?

This is just a summary. Additional information is available, including a description of the Settlement and your rights (including your right to object to the Settlement) in the Settlement Agreement, and a Proof of Claim form, online at www.doryxindirectsettlement.com or by writing to Doryx Indirect Purchaser Antitrust Litigation Settlement, c/o GCG, P.O. Box 10097, Dublin, OH 43017-6697, Toll Free Telephone: (855) 382-6396.

Inquiries, other than requests for the Notice or for a Proof of Claim form, may be made to Plaintiffs’ Counsel, Walter W. Noss, SCOTT+SCOTT, ATTORNEYS AT LAW, LLP, 707 Broadway, Suite 1000, San Diego, CA 92101, Phone: (619) 233-4565.

Inquiries should NOT be directed to Defendants, the Court, or the Clerk of the Court.

Dated: September 4, 2014


Boinc Joins with Dialog Axiata to Bring the Joy of Unlimited Music to Sri Lanka’s Mobile Subscribers

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Boinc Joins with Dialog Axiata to Bring the Joy of Unlimited Music to Sri Lanka’s Mobile Subscribers


NEW YORK, Oct. 7, 2014 /PRNewswire-HISPANIC PR WIRE/ — Music lovers in Sri Lanka can now enjoy over 15 million tracks of global and local music on their Android-based smartphones. Sri Lanka’s premier telecom service provider, Dialog Axiata, is joining hands with Boinc to launch the service as part of Dialog Music.  Customers can get Boinc when they subscribe to a music-enabled data plan, or with purchase of the new Dialog Q243 Android smartphone, which comes bundled with the service ‘free-for-life’ on the device.

Boinc offers users access to unlimited music from global majors including Warner Music Group, Sony Music Entertainment and Universal Music Group. Boinc’s ‘free-to-me’ model enables Dialog subscribers to listen to and share their favorite tracks without the need for a credit card, all without ads. Dialog is offering free two-day trials to its Android-based mobile users to sample the service.

“Boinc is changing the way people access music with our unique carrier-based model. Whether bundled with your new smartphone or as part of your daily, weekly, or monthly service plan, Boinc delivers non-stop joy of both on and offline access to one of the most extensive music libraries available anywhere,” said Michael Tatelman, CEO of Boinc.

Sri Lanka takes pride in its rich musical tradition, but so far, consumers have been unable to enjoy digital music on a global scale. By offering a bundled music service through Dialog’s daily and monthly service plans, Boinc and Dialog Axiata will enable, for the first time, authentic widespread on-demand access to over 15 million songs.

“Dialog Axiata is excited to add Boinc to Dialog Music, to significantly enhance our digital music service offering via Dialog Music,” said Azwan Khan, Chief Operating Officer of Dialog Axiata PLC. “Value-added service offerings such as music and lifestyle solutions deliver significant benefits to our customers – and therein the business; we look forward to shaping a unique user experience through world-class applications such as Boinc,” he added.

About Boinc: 
Purpose-built for mobile carriers and their millions of smartphone subscribers around the world, Boinc is revolutionizing the mobile music experience with its “free to me” model – no ads, no hassles. Whether bundled with a mobile device or included in a service plan, Boinc enables people to listen to their favorite music both online and off from its extensive catalog of both global and local content. With an emphasis on network efficiency and portability, Boinc’s highly flexible and customized business model enables carriers to capture the full investment in music partnership, making Boinc the ideal solution for carriers and music lovers around the world.

About Dialog:
Dialog Axiata PLC, a subsidiary of Axiata Group Berhad (Axiata), operates Sri Lanka’s largest and fastest growing mobile telecommunications network. The Company is also one of the largest listed companies on the Colombo Stock Exchange in terms of market capitalization. Dialog is also Sri Lanka’s largest Foreign Direct Investor (FDI) with investments totalling over USD 1.5 billion.

Dialog has been at the forefront of innovation in the mobile industry in Sri Lanka since the late 90’s, propelling the nation’s mobile telephony infrastructure to a level of advancement on par with the developed world. The company delivers advanced mobile telephony and high speed mobile broadband services to a subscriber base in excess of 8.5 Million Sri Lankans, via 2.5G and 3G/3.5G and 4G networks. 

At the SLIM-Nielsen People’s Choice Awards 2014, Dialog was voted by Sri Lankan consumers as the Telecom Service Provider of the Year in addition to being named the Internet Service Provider of the Year and Youth Brand of the Year. 


Annual Survey Finds Hispanic Banking Experience Improving, but Long-Standing Preferences Result in Missed Savings Opportunities

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Annual Survey Finds Hispanic Banking Experience Improving, but Long-Standing Preferences Result in Missed Savings Opportunities

Survey shows 30 percent of Hispanic banking customers used a check cashing service in the past three months


CHERRY HILL, New Jersey, Oct. 7, 2014 /PRNewswire-HISPANIC PR WIRE/ — TD Bank, America’s Most Convenient Bank®, today released its second annual TD Bank Checking Experience Index survey which found that the Hispanic banking experience has improved in the past year. According to the Index, 84 percent of Hispanic consumers consider their day-to-day experience with their checking accounts excellent or very good (compared with 80 percent in 2013).

Logo – http://photos.prnewswire.com/prnh/20131120/MM21057LOGO

Although most Hispanic consumers have a checking account and are generally happy with their bank’s services, 30 percent of survey respondents said they have used a check cashing service within the past three months, followed by 28 percent who used money transfer agents. The TD Bank Checking Experience Index is a nationwide survey of more than 1,500 consumers, including more than 500 Hispanics, with checking accounts at various financial institutions.

“Nearly all (95 percent) of Hispanic consumers surveyed currently have a checking account, but some still use alternative banking services,” said Ryan Bailey, Executive Vice President, Head of Retail Deposit and Payment Products, TD Bank. “Consumers should speak with their bank to help identify the most appropriate services to help them meet their everyday financial needs.”    

Human Interaction, Accessibility are Important
When asked about their primary checking accounts and day-to-day banking needs, Hispanic consumers ranked their financial institutions as having friendly and helpful service (82 percent), accessibility (79 percent) and making day-to-day banking easier (78 percent) as being excellent or very good.

The top five ranked banking services which Hispanic consumers said were either excellent or very good were:

  • Debit card or check card (84 percent)
  • Easy to use online banking (83 percent)
  • Online bill pay (81 percent)
  • Online account-to-account transfers within your bank (79 percent)
  • Convenient banking hours (73 percent)

More than half (59 percent) of Hispanic consumers said that availability of materials in Spanish for their primary checking accounts and day-to-day banking needs was either excellent or very good.

Alternative Preferences with Modern Banking Behaviors
Check cashing services are still commonly used by Hispanic consumers, despite having a bank account. Of the 30 percent of Hispanic survey respondents who reported using check cashing services, they cited the following reasons for using them:

  • Cashing a check (19 percent)
  • Convenience (13 percent)
  • Need for cash (12 percent)

Of the 28 percent of Hispanic consumers who used money transfer agents, they did so to transfer/send money to friends/relatives (14 percent) and transfer/send money out of the USA (13 percent).

Regional Differences: New York City and Miami/Ft. Lauderdale
Based on the results of the Index, Hispanics in New York City and Miami/Ft. Lauderdale have similarities and differences with their banking behavior:

  • More Hispanic consumers in Miami/Ft. Lauderdale have checking accounts compared with Hispanic consumers in New York City (98 percent versus 88 percent)
  • Hispanic consumers in New York City reported using a check cashing service in the past three months than those in the Miami/Ft. Lauderdale area (56 percent versus 40 percent)
  • More Hispanic consumers in Miami/Ft. Lauderdale have used money transfer agents (74 percent) than those in New York City (69 percent)
  • Prepaid card usage for day-to-day purchases in Miami/Ft. Lauderdale (40 percent) is significantly higher than Hispanics in New York City (13 percent)
  • Most Hispanic survey respondents in New York City use prepaid cards for online purchases (63 percent)
  • More Hispanic consumers in Miami/Ft. Lauderdale rated their bank as excellent and/or very good (83 percent) compared to those in New York City (73 percent)
  • Hispanic respondents in both markets said that the debit/check card is essential and can’t imagine not having this service (69 percent New York City, 64 percent Miami/Ft. Lauderdale)

Survey Methodology
The study was conducted among a nationally representative group of consumers from August 25 through September 1, 2014. The sample size of 1,510 consumers has a margin of error of +/- 2.5 percent. The survey was hosted by global research company Angus Reid Public Opinion.

About Angus Reid Public Opinion
Angus Reid Public Opinion is the Public Affairs practice of Vision Critical—a global research company. Vision Critical is a leader in the use of the Internet and rich media technology to collect high-quality, in-depth insights for a wide array of clients.

About TD Bank, America’s Most Convenient Bank
TD Bank, America’s Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.tdbank.com. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US.

TD Bank, America’s Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol “TD”. To learn more, visit www.td.com.


DTC Perspectives Names Outstanding Multicultural Health Marketers and Announces Multicultural Health Marketing Award Finalists

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DTC Perspectives Names Outstanding Multicultural Health Marketers and Announces Multicultural Health Marketing Award Finalists 

Dual Award Programs to Recognize the Industry’s Best Marketing and Influencers


ATLANTA, Oct. 6, 2014 /PRNewswire-HISPANIC PR WIRE/ — The leading publishing, conference, and consulting company specializing in the area of consumer marketing of pharmaceutical and healthcare products will recognize the top advertising creative and marketers in the multicultural health marketing industry.  As part of the third annual Multicultural Health (MCH) National Conference, DTC Perspectives will host two separate award shows to honor 13 Outstanding Multicultural Health Marketers of the Year as well as reveal the winners of the Multicultural Health Marketing Awards. The MCH National will be held Oct 15-17 in Atlanta.

Outstanding Multicultural Health Marketers of the Year

The first ever Outstanding Multicultural Health Marketers of the Year awards will be given out to recognize extraordinary health marketers who drive innovation and work toward better patient health outcomes among the key multicultural populations in America.  DTC Perspectives will recognize the honorees at a ceremony sponsored by Prime Access on Oct. 15 as a part of the MCH National conference.

The Outstanding Multicultural Health Marketers of the Year for 2014 are…

Jennifer Borgmann, Manager Global Marketing Communications, Merck
Tito Colon, Sr. Director, Head of Multicultural Markets, Aetna
Robyn Gilson, VP Customer Strategies & Viewpoints, WellPoint (Anthem Blue Cross Blue Shield)
Kathy Gram, Director Patient Advocacy, Millennium: The Takeda Oncology Company
Tina Hoff, SVP & Director, Health Communication & Media Partnerships Program, Kaiser Family Foundation
Kathy Johannesen, AVP, Marketing and Community Relations, Lutheran HealthCare
Jessica Lacy, Deputy for Programs, Prevention Communications Branch, Division of HIV/AIDS Prevention, National Center for HIV/AIDS, Viral Hepatitis, STD and TB Prevention, Centers for Disease Control and Prevention
Colleen Sellers, Director Allergy Franchise, McNeil Consumer Healthcare
Jeremy Shepler, Director Patient Centric Marketing, Diabetes Marketing, Novo Nordisk
Tony Suarez, Director of Marketing, Multicultural Consumer Experience, Humana
Dennis Taipina, Cross Cultural Marketing Director, Novartis Pharmaceuticals
Lisa Valtierra, Assoc. Director Cross Cultural Marketing, Boehringer Ingelheim Pharmaceuticals, Inc.
Amber Webster, Marketing Director, Asian Markets, UnitedHealthcare

Multicultural Health Marketing Awards

The rapidly growing industry of multicultural health communications celebrates best-in-class advertising creative at the third annual MCH conference. Narrowed from over 140 finalists, Gold, Silver, and Bronze winners for 16 advertising award categories will be announced during a ceremony on Oct. 16.

“The Multicultural Health Marketing Awards bring together the healthcare and advertising industries to honor those making communications and care more culturally relevant,” says Bob Ehrlich, CEO, DTC Perspectives.  “Congratulations to the finalists for their great work, which was chosen from a diverse panel of ads in various categories across a number of media channels.”

CLICK HERE TO VIEW ALL MULTICULTURAL HEALTH MARKETING AD AWARDS FINALISTS

Please join DTC Perspectives in congratulating the first class of Outstanding Multicultural Health Marketers and honoring best-in-class marketing at the 2014 Multicultural Health National.  Click here to register for the Multicultural Health National Conference or contact the DTC Perspectives office at 770-302-6273.

About Prime Access
With over 20 years of success, Prime Access is the only full-service advertising and marketing communications company at the intersection of health care and multicultural markets.

We are uniquely positioned to help organizations navigate the rapidly changing health care and multicultural landscapes. We are Cultural Catalysts with an unparalleled reach to 18 cultures and a top multicultural health care agency. Our key differentiators are our strategy and analytics methodologies. It is our belief that census data and cultural insights are not enough to build the best business case for multicultural strategies. Cultural methodologies require a different approach relative to traditional marketing ROI. We activate multicultural capabilities beyond just consumers and go across key health care professional stakeholders. Prime Access has created and is continuing to build successful campaigns for many of the world’s largest brands and multicultural capabilities for corporations, and we continue to be recognized with numerous industry awards and accolades.

About DTC Perspectives
DTC Perspectives Inc. is a publishing, conference/training, and consulting company specializing in the area of consumer marketing of pharmaceutical and healthcare products. Through multiple divisions, DTC Perspectives, Inc. provides both Rx and consumer health marketers with analyses and information in their respective fields through our publications, including DTC Perspectives Magazine, DTC in Focus, and several leading conferences including the flagship event, the DTC National Conference.  Please visit www.dtcperspectives.com for more information.

Contact: John Woodbridge
P: 770-302-6273 x105 
Email: [email protected] 


The National Hispanic Landscape Alliance Returns to GIE+EXPO with a Full Roster of Educational Courses in English and Spanish

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The National Hispanic Landscape Alliance Returns to GIE+EXPO with a Full Roster of Educational Courses in English and Spanish


MIAMI, Oct. 6, 2014 /PRNewswire-HISPANIC PR WIRE/ — The National Hispanic Landscape Alliance (NHLA), the leading organization for the economic and professional development of the Hispanic-American landscape industry workforce, has announced that it will return to Louisville, Kentucky for the industry’s largest event, the GIE+EXPO. This year, the NHLA has prepared a new round of educational sessions geared toward offering industry workers resources and tools that help in the advancement of its businesses and workforce. Sessions will take place on October 23 and 24 in the Kentucky Expo Center.

The sessions will include nine courses, four in English and five in Spanish, open to all GIE+EXPO attendees. Established, successful company owners and high-level speakers with senior management expertise in field operations, human resources, sales and customer relations, and other disciplines will provide attendees with best practices for business growth and the development of employees. To access a complete schedule and description of the courses being offered please go to: http://www.masverde.us/docs/GIC_2014_NHLA_Course_Offerings.pdf

Show attendees are encouraged to stop by and visit the NHLA at booth #10158 throughout the GIE+EXPO to learn how the organization can benefit their careers and their companies by way of member resources and training development, membership benefits, access to upcoming events, press coverage of NHLA initiatives, information on advocacy priorities, and much more. Attendees who visit the booth can also participate in the NHLA Passport game for a chance to win an Apple iPad.

Established in 2011, the NHLA focuses on educating landscape industry leaders about the opportunities that exist to grow their businesses, policy issues that could have a significant impact on their operations and provides turnkey solutions that help landscape company owners grow their workforce.

About NHLA

The National Hispanic Landscape Alliance is an association that facilitates and promotes the advancement of Hispanics as landscape industry professionals and leaders and provides the nation’s half million Hispanic-American landscaping professionals a voice in the national dialogue on environmentally responsible landscape practices, and a means through which to advocate on behalf of their businesses, the livelihood of their employees, and the quality of life in their communities.


GM’s Grace Lieblein named 2014 Engineer of the Year

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GM’s Grace Lieblein named 2014 Engineer of the Year

Second woman engineer to receive HENAAC’s highest accolade


NEW ORLEANS, Oct. 6, 2014 /PRNewswire-HISPANIC PR WIRE/ — Great Minds in STEM™, the gateway for Hispanics in Science, Technology, Engineering and Mathematics, recognized Grace Lieblein, General Motors vice president Global Purchasing and Supply Chain, as the 2014 Engineer of the Year during the 26th Annual HENAAC Conference, “The Quest for Competitive Greatness.”

Photo – http://photos.prnewswire.com/prnh/20141006/150386

GMiS recognizes the achievements and contributions of America’s top engineers and scientists within the Hispanic community during the HENAAC Conference each year. Lieblein is the second woman to receive the honor since GMiS was founded 26 years ago.

“Grace is one of the highest-ranking women in the automotive industry – an amazing Latina who has also become one of the most respected engineers globally,” said John Quattrone, GM senior vice president Human Resources, who presented the award to Lieblein.

Lieblein began her career in 1978 as a co-op student at General Motors Assembly Division in Los Angeles.  She progressed through a number of positions, including the first woman president and managing director of GM de Mexico, and the president and managing director of GM do Brasil. In her current role, Lieblein is responsible for the company’s purchasing activities and supply chain and logistics operations worldwide.

“I am fortunate to work for GM, a company that has allowed me to create an amazing career path that has led me to be here tonight, as a very proud Latina, a very proud woman, and, most of all, a very proud engineer,” Lieblein said.

GM, a founding sponsor of HENAAC, has a long history of supporting Hispanic education and encouraging students to pursue STEM careers. This year, GM is also the Visionary Sponsor of the Society of Hispanic Professional Engineers Conference, a premier recruiting event dedicated to Hispanics across numerous fields of engineering and science that will be held November 5-9 in Detroit.

“Grace Lieblein is a role model and an inspiration for young Hispanics who are interested in pursuing a STEM career,” said Ken Barrett, GM Chief Diversity Officer.  “A robust talent pipeline is critical to the automotive industry and her achievements will encourage our youth as we support HENAAC in its ongoing quest to increase the number of Hispanics in our nation’s technical workforce.”

During the conference, Jorge Arinez, GM lab group manager R&D, Manufacturing Systems Research, was recognized by GMiS as a 2014 HENAAC Luminary Honoree.  

About General Motors
General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world’s largest and fastest-growing automotive markets. GM, its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang, Opel, Vauxhall and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at http://www.gm.com.

About Great Minds in STEM™
Great Minds in STEM™ is a national 501(c)3 nonprofit organization based in Los Angeles County. Established in 1989, GMiS keeps America technologically strong through the delivery of national science, technology, engineering and math (STEM) awareness programs for students, parents and teachers in underserved communities; providing opportunities for the academic and career development of underrepresented students and professionals in STEM; and honoring the excellent contributions of our nation’s Hispanic engineers and scientists. With a national presence through its education programs as well as its college and professional offerings, the organization is working to ensure that the U.S. maintains its status as the world’s technology leader. For more information, please visit the Great Minds in STEM™ website at www.greatmindsinstem.org.


Extraordinary Conceptions to offer $500 surrogate signing bonus

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Extraordinary Conceptions to offer $500 surrogate signing bonus

Top-tier agency gifting high compensation to new surrogates living in California


SAN DIEGO, Oct. 6, 2014 /PRNewswire-HISPANIC PR WIRE/ — Some women living in California will be eligible to receive financial rewards for signing on as a surrogate.   

Extraordinary Conceptions, a leading international surrogate and egg donor agency based in San Diego County, recently launched a $500 signing bonus incentive. 

This limited opportunity, available until Dec. 31, 2014, is intended for new surrogates living in California, only.

Mario Caballero, executive director at Extraordinary Conception’s, announced the generous signing bonus will be paid after a woman passes her screenings and legal contracts are signed.

Caballero pointed out why there is a demand for California surrogates.

“Surrogacy is known in California and our state law is the most user-friendly,” he said, adding how clients are drawn to the state for its weather and beauty. “And our clients feel that women living in California lead a healthy lifestyle which is important for women who want to become a surrogate.” 

The need for more surrogates, Cabarello shared, was evident during his last educational reception in Europe.  More couples from Europe and China who are unable to carry a baby, are interested in starting their families in 2015. 

“We really want to be able to provide this opportunity for anyone in the world to experience the love of a child; and, the $500 signing bonus is our way of saying thank you to the women out there who will make parenthood dreams come true,” he said.

To begin the sign-up process, log onto www.extraconceptions.com or call (760) 438-2265.

About Extraordinary Conceptions:

Extraordinary Conceptions is an International Egg Donor and Surrogacy Agency located in Southern California. Extraordinary Conceptions’ mission has always been to help as many people as possible fulfill their dreams of having children. They continue to stand up for equality and fight against discrimination in order to help create families all over the world. Please visit their website http://www.extraconceptions.com for more details on becoming a parent or becoming an egg donor or surrogate for someone who has been struggling with their fertility.


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