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Experian® and Univision Communications launch Spanish-language solution to meet the credit–related needs of America’s growing Hispanic population

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Experian® and Univision Communications launch Spanish-language solution to meet the credit–related needs of America’s growing Hispanic population


Credito y Mas
 is a resource that will help U.S. Hispanics better manage their credit and financial future


COSTA MESA, Calif., and NEW YORK, July 15, 2014 /PRNewswire-HISPANIC PR WIRE/ — Experian Consumer Services-Affinity, the unit of Experian that provides credit monitoring and identity protection products as co-branding opportunities to businesses, and Univision Communications Inc., the leading media company serving Hispanic America, today announced the launch of a Spanish-language, credit-focused product and online financial resource center for the U.S. Hispanic community.

Photo – http://photos.prnewswire.com/prnh/20140714/126884

Logo – http://photos.prnewswire.com/prnh/20140714/126801

Each organization has contributed its respective expertise creating Credito y Mas, a customized and culturally-relevant product to serve the approximately 55 million Hispanics in the U.S.[i] who are driving growth in the financial services sector. A 2012 Experian Simmons study, “Consumer Payments in the U.S.: The Latino Market,” shows Hispanic credit cardholders increasing more than 20 percent and the number of Hispanics with debit/ATM cards more than doubling compared to non-Hispanics. A 2013 study found that 82 percent of Hispanics believe that staying informed on one’s credit history is important[ii].

“Univision is the most respected, go-to source for the Hispanic community,” said Allen Anderson, president, Experian Consumer Services-Affinity. “We recognized tremendous synergy in joining together with their organization to bring credit education and products to the Hispanic market. It gives Experian a way to deliver a much-needed solution in the marketplace and develop a closer relationship with Hispanic consumers.”

“As the gateway to the thriving Hispanic community in the U.S., Univision is pleased to join forces with Experian, a leading brand in the credit score and report space, to bring the Hispanic community a customized credit solution building on our efforts to provide access to innovative financial products and services,” said Kevin Conroy, president of Digital and Enterprise Development, Univision Communications Inc. “This partnership with Experian speaks to our mission-driven focus of informing, entertaining, providing access and empowering the U.S. Hispanic community.”

“As credit and debit card penetration among Hispanics grows by double digits we recognized there was a need to offer an in-language solution that will allow consumers to better manage their finances in their language of preference,” said Conroy.

With Credito y Mas, consumers can check their credit score, receive a credit report, and have credit monitoring, among other benefits for a cost of $12.95 per month. The additional unique features include:

  • Bilingual Website – the consumer can select Spanish or English and toggle back and forth between languages
  • Access to VantageScore® 3.0. – with scores ranging from 300 to 850, VantageScore® 3.0 is a user-friendly credit score model developed by the three major nationwide credit reporting agencies, Experian®, TransUnion®, and Equifax®
  • Centro de Informacion – the website contains a robust resource center with educational content along with selectable user profile settings and information specific to lifestyles that affect credit such as being a family or a small business owner
  • Communication Preference Settings – the member can select to receive communications (email and SMS) in either Spanish or English
  • Instructional Guides – an interactive experience provides clarity in Spanish and English around how to read a credit report and the information found in each section of the website
  • Bilingual Agents – members will have access via phone to Experian Customer Service representatives and Fraud Resolution Agents for support that are fully bilingual
  • Identity Theft Insurance* – the $10,000 insurance policy can cover legal fees, lost wages and other costs resulting from identity theft

For more information and to enroll in the product membership, consumers can visit www.creditoymas.com.

About Experian and Univision Communications

Experian and Univision Communications Inc. began their collaboration in 2013 to provide valuable credit and financial education and services to the U.S. Hispanic community. This association joins two leading companies in their respective industries. Experian is the leading global information services company that helps individuals to check their credit report and credit score, and protect against identity theft, while Univision is the leading media company serving Hispanic America. Each organization brings its expertise to provide the Hispanic consumer with Credito y Mas, a Spanish-language, credit-focused service and online financial resource center to help the Hispanic community become more knowledgeable and empowered regarding their credit and financial future. 

About Experian Consumer Services-Affinity

The Experian Affinity group delivers industry leading credit and identity protection products to top financial institutions and recognized organizations enhancing portfolios and increasing revenue. Through strategic collaborations, businesses gain a strategic advantage and consumers benefit every day from value-add protection products powered by Experian with features such as Lost Wallet protection, Credit Score Tracker, award-winning fraud resolution and restoration assistance, credit monitoring and more. For information about how to attract new customers and drive customer engagement, loyalty and retention, visit www.experian.com.  

About Univision Communications Inc.

Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; UniMas, a leading Spanish-language broadcast television network reaching 89% of U.S. Hispanic households; Univision Cable Networks, including Galavision, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional  suite of six cable offerings – De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson, Telehit and Distrito Comedia; UVideos, the first bilingual digital network serving Hispanic America; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive, a network of products and offerings including Univision.com, which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, Univision Movil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net

*Identity theft insurance underwritten by insurance company subsidiaries or affiliates of American International Group, Inc. The description herein is a summary and intended for informational purposes only and does not include all terms, conditions and exclusions of the policies described. Please refer to the actual policies for terms, conditions, and exclusions of coverage. Coverage may not be available in all jurisdictions. Review the Summary of Benefits at www.creditoymas.com.

[i] US Census Bureau, 2012

[ii] Experian Consumer Insights online survey, June 2013

Contacts:
Sandra A. Bernardo, APR
Experian Consumer Services
1 949 567 3676
[email protected]

Chris Allieri
Univision Communications Inc.
1 646 560 4975
[email protected]

SOURCE Experian; Univision Communications Inc.


CVS Caremark to Purchase Navarro Discount Pharmacy

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CVS Caremark to Purchase Navarro Discount Pharmacy


WOONSOCKET, R.I., July 14, 2014 /PRNewswire-HISPANIC PR WIRE/ — CVS Caremark (NYSE: CVS) today announced that it has entered into a definitive agreement to acquire the assets of Miami-based Navarro Discount Pharmacy, the largest Hispanic-owned drugstore chain in the U.S. The transaction includes Navarro’s 33 retail drugstore locations and Navarro Health Services, a specialty pharmacy serving patients with complex or chronic diseases.

CVS Caremark logo

Logo – http://photos.prnewswire.com/prnh/20090226/NE75914LOGO

The transaction is subject to customary closing conditions, including necessary regulatory approvals. Upon completion of the transaction, the acquired stores will remain under the Navarro Discount Pharmacy brand. The financial terms of the agreement were not disclosed.

“The acquisition of Navarro will strengthen CVS/pharmacy’s position in the Hispanic marketplace, the fastest growing demographic in the U.S., and we are excited to be adding the Navarro Discount Pharmacy brand to the CVS/pharmacy family,” said Helena Foulkes, President, CVS/pharmacy.

“Like CVS/pharmacy, Navarro is committed to improving patient health and providing individualized attention,” said Juan Ortiz, Chief Executive Officer, Navarro Discount Pharmacy. “The combination of our stores will continue our tradition of excellent pharmacy care and high quality products.”

Navarro Discount Pharmacy has annual sales in excess of $340 million.  Navarro caters to Hispanic and ethnic marketplaces and further differentiates themselves by offering many products and services that are not found in traditional drugstores such as wireless phones, designer fragrances and a large assortment of over-the-counter drugs and vitamins.

About CVS Caremark
CVS Caremark is dedicated to helping people on their path to better health as the largest integrated pharmacy company in the United States. Through the company’s more than 7,600 CVS/pharmacy stores; its leading pharmacy benefit manager serving more than 64 million plan members; and its retail health clinic system, the largest in the nation with more than 800 MinuteClinic locations, it is a market leader in mail order, retail and specialty pharmacy, retail clinics, and Medicare Part D Prescription Drug Plans.  As a pharmacy innovation company with an unmatched breadth of capabilities, CVS Caremark continually strives to improve health and lower costs by developing new approaches such as its unique Pharmacy Advisor program that helps people with chronic diseases such as diabetes obtain and stay on their medications.  Find more information about how CVS Caremark is reinventing pharmacy for better health at info.cvscaremark.com.

Contact:
Carolyn Castel
Corporate Communications
(401) 770-5717
[email protected]

Mike DeAngelis
Corporate Communications
(401) 770-2645
[email protected]

SOURCE CVS Caremark

 


7TH Annual “Dare to Go Beyond” Children Performing Arts Camp To Celebrate Broadway

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7TH Annual “Dare to Go Beyond” Children Performing Arts Camp To Celebrate Broadway

Over 250 Campers and Broadway Teaching Artists
to Participate in Educational Summer Program

July 28th – August 1st, 2014


NEW YORK, July 14, 2014 /PRNewswire-HISPANIC PR WIRE/ — Over a dozen noted Broadway performers including Tony Award-nominee Anika Larsen (Beautiful: The Carole King Musical), Michael Mindlin (Aladdin), Courtney Reed (Aladdin), Jon Rua (In The Heights, Hands on a Hard Body), Rickey Tripp (Motown), Vince Oddo (Rocky), Luis Salgado (Rocky) and Gabriela Garcia (Chicago), among others, will donate their time and knowledge as teaching artists at the 7th Annual Dare to Go Beyond (D2GB) Children’s Performing Arts Camp, hosted by R.Evolucion Latina (RL).

Over 250 children of all cultural backgrounds will take part in the week-long educational program that will run from July 28th through August 1st, at Pearl Studios in Manhattan.  It is the only free and bilingual Broadway summer camp in New York.

The 2014 Camp will also highlight Broadway’s legacy in inspiring people across the world through music and themes that foster empowerment, community and positive change.

Founded in 2008, the D2GB Children’s Performing Arts Camp provides free-of-charge training in dance, voice, acting and other performance disciplines to children ages 7 to 17 from multiple schools and community organizations.  This program is possible through the generosity of the Herman Goldman Foundation, with additional support by Broadway Cares/Equity Fights AIDS, Harper Collins, Trader Joe’s, NYC Grow and Starlight Deli. 

Teaching artists in 2014 include Anika Larsen (Beautiful: The Carole King Musical), Rosie Fiedelman (In The Heights, Lion King), Dionne Figgins (Motown, Memphis), Charles Harkness (Beautiful), Stephanie Klemons (If/Then), Michael Mindlin (Aladdin), Courtney Reed (Aladdin), Jon Rua (In The Heights, Hands on a Hard Body), Salgado (Rocky, In The Heights, Women on the Verge) and Garcia (Chicago), among others. 

About R.Evolucion Latina:

R.Evolucion Latina (RL) is an organization that empowers the artistic community, and inspires growth within the Latino community through educational support programs, productions and partnerships. For information about RL’s programming, visit www.revolucionlatina.org.

SOURCE R.Evolución Latina


(Español) GSK retira botellas de Panadol Advance debido a que no cumplen con el requisito de cierre resistente a niños; vendido exclusivamente en Puerto Rico

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Sorry, this entry is only available in Español.

Vme TV Venerates Apollo 11’s 45th Anniversary

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Vme TV Venerates Apollo 11’s 45th Anniversary

Vme TV premieres two original productions that explore history’s greatest aeronautical achievement


MIAMI, Fla., July 14, 2014 /PRNewswire-HISPANIC PR WIRE/ — Vme TV, the first and only Spanish-language public television network in the United States, brings viewers a historical account of Apollo 11, the spaceflight that first landed man on the moon in celebration of its 45th year anniversary, with two original productions, “Detras Apollo 11” and “Vme Documentales: NASA 45.” The hour-long, educational specials will air on July 18, 2014 at 9 p.m. E/P and 10 p.m. E/P, respectively.

Vme TV Logo.

Logo – http://photos.prnewswire.com/prnh/20131031/FL07950LOGO

Detras Apollo 11 
Luis Sosa, the host of “Detras Apollo 11,” transports viewers to explore one of the most powerful government agencies in the United States, the National Aeronautics and Space Administration(NASA). From Houston, Texas and Cape Canaveral, Florida to Washington D.C. and Los Angeles, California, Mr. Sosa takes audiences on a tour through the true center of operations, better known as Mission Control, where Apollo 11 took place.

This Vme TV original production, which airs Friday, July 18, 2014 at 9 p.m. E/P, concludes with an exclusive interview with one of NASA’s first Hispanic astronauts, Dr. Franklin Chang-Diaz and Jack King, the official voice of the Apollo 11 launch countdown. In this revealing dialogue, Dr. Chang-Diaz and King express how the Apollo 11 mission changed their lives forever.

Vme Documentales: NASA 45 
“Vme Documentales: NASA 45” provides a chronological account of the events that took place 45 years ago on July 20, 1969. Among them are highlights of historical moments in time, including spectacular images and recollections of President John F. Kennedy’s famous promise to the nation to take man safely to the moon and back before the end of the 1960s.

Intense and unforgettable, this program takes viewers on a journey to a groundbreaking moment that will be forever regarded as one of the greatest scientific breakthroughs in history while providing perspective for Neil Armstrong’s legendary quote, “one small step for man, one giant leap for mankind.” “Vme Documentales: NASA 45” airs Friday, July 18, 2014 at 10 p.m. E/P.

Available in 43 markets and reaching more than 70 million households in the United States, Vme TV is available through Comcast, DIRECTV, DISH Network and AT&T U-verse among other local cable companies. To find your local channel or to learn more about Vme TV, visit www.vmetv.com or follow us on social media via www.facebook.com/vmetv or www.twitter.com/vmetv.

ABOUT VME TELEVISION 
Vme TV (pronounced veh-meh), is the first national Spanish-language television network in association with public television stations. Reaching more than 70 million households in the United States, Vme TV is broadcast in 43 markets by PBS stations and is available on DIRECTV, DISH Network, AT&T U-verse, as well as major cable companies including Comcast. The 24-hour digital broadcast service is dedicated to entertain, educate and inspire families in Spanish with a contemporary mix of original productions, exclusive premieres, acquisitions, and popular public television programs specially adapted for Hispanics. To find your local channel or to learn more about Vme TV, visit www.vmetv.com (http://www.vmetv.com/mediakit) or follow us on social media via www.facebook.com/vmetv or www.twitter.com/vmetv.

SOURCE Vme TV


The Hispanic Association on Corporate Responsibility Board of Directors Selects Cid Wilson as New President and CEO

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The Hispanic Association on Corporate Responsibility Board of Directors Selects Cid Wilson as New President and CEO


WASHINGTON, July 14, 2014 /PRNewswire-HISPANIC PR WIRE/ — Margaret Moran, chair of the board of directors of the Hispanic Association on Corporate Responsibility (HACR) announced today that the board has selected Cid Wilson as its next president and CEO. Wilson, who currently serves as managing director, U.S. Equity Research for Princeton Securities Group, will succeed Carlos F. Orta. Orta successfully served HACR for nearly eight years.

Photo – http://photos.prnewswire.com/prnh/20140711/126426

“The HACR board has made an excellent choice. Cid has exceptional qualifications, bringing the perfect mix of corporate experience and a decades-long involvement with the Latino community and its organizations. He has a proven commitment to increasing the representation of Latinos in all areas, including Corporate America. He also has the vision to take HACR to a new level. We are very, very pleased,” said Moran.

HACR, headquartered in Washington D.C., is the nation’s largest advocacy group for Hispanic inclusion in Corporate America. In addition to conducting valuable research initiatives and advanced professional development programs, HACR creates a forum to ensure corporate responsibility and market reciprocity for the nation’s growing Hispanic population.

“I am honored that the HACR Board of Directors selected me as their next President and CEO,” said Wilson. “As an alumnus of HACR’s programs, I know firsthand the work that HACR does around the country to advocate for greater inclusion of Latinos in Corporate America. I look forward to leveraging my 21 years of Wall Street experience, with my national board experience, and my passion for Latino advocacy, to execute on HACR’s mission.”

Wilson is a graduate of The Ohio State University and has worked in the financial services industry since 1993. In 2006, Forbes ranked him the top equity financial analyst in his field.

In Sept. 2009, President Barack Obama appointed Wilson to serve on the National Museum of the American Latino Study Commission with the mission of presenting a plan to the president and Congress on the proposed creation and construction of a new Smithsonian Museum on the National Mall in Washington, D.C. In Nov. 2012, he was named chairman of the board of Friends of the National Museum of the American Latino, which advocates for Congressional support for the authorization and creation of the new Smithsonian American Latino Museum.

A lifelong resident of Bergen County, New Jersey, Wilson is a dedicated community leader, serving as the vice chairman of the board of trustees at Bergen Community College, chairman of the board for the Bergen County Relief Center, and a board member of the New Jersey Council of Community Colleges.

Wilson also serves on the ethnic advisory board for PepsiCo and the consumer advisory board for Verizon Communications. He has also been a board member of leading minority advocacy groups such as LatinoJustice PRLDEF (formerly the Puerto Rican Legal Defense & Education Fund), the National Council of La Raza (NCLR) and Dominicans on Wall Street. He is the former national president of the Dominican American Roundtable (DANR), and a Gold Life Member of the NAACP.

The HACR executive committee, and distinguished friends of the organization, executed a thorough national search process led by HACR Treasurer and Search Committee Chair Ronald Blackburn-Moreno and HACR Board Chair Margaret Moran.

“The HACR board did an outstanding job in the search for the new CEO,” said Blackburn-Moreno. “It was a long, very rigorous process involving the board and our corporate partners. We had 58 highly qualified candidates, which once again shows the depth of talent in the Latino community. Each candidate was evaluated on an array of criteria on a broad numerical scale. We then selected the top 15. The search committee, composed of the five HACR executive committee members and five non-voting corporate partners, evaluated each candidate again to decide on the final five that were interviewed by the board,” he said. “It was a difficult decision because of the quality of the finalists, but the board made the right choice.”

Upon announcing Wilson’s appointment, Moran and Blackburn-Moreno thanked Interim President and CEO Frank D. Alvarez, adding that the entire organization was thankful for his leadership during a time of change. “Alvarez did a remarkable job of keeping the organization focused and moving forward. Those efforts allowed our board and search committee to concentrate on the selection process.”

About the Hispanic Association on Corporate Responsibility
Founded in 1986, the Hispanic Association on Corporate Responsibility (HACR) is one of the most influential advocacy organizations in the nation representing 16 national Hispanic organizations in the United States and Puerto Rico. Our mission is to advance the inclusion of Hispanics in Corporate America at a level commensurate with our economic contributions. To that end, HACR focuses on four areas of corporate social responsibility and market reciprocity: Employment, Procurement, Philanthropy, and Governance.

For more information, contact:
Ms. Margaret Moran, Chair, HACR Board
[email protected]
(210) 422-2812

Mr. Ronald Blackburn-Moreno/ Treasurer, HACR Board & HACR CEO Search Committee Chair
[email protected]
(202) 309-2053

SOURCE Hispanic Association on Corporate Responsibility (HACR)


Aeromexico introduces its new onboard menu designed by Enrique Olvera

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MEXICO CITY, July 14, 2014 /PRNewswire-HISPANIC PR WIRE/ — Aeromexico, Mexico's global airline, has announced its new onboard menu for its exclusive service in Clase Premier –the carrier First Class– and Coach, designed by the Colectivo Mexicano de Cocina [Mexican Culinary Collective] led by Chef Enrique Olvera.

Logo – http://photos.prnewswire.com/prnh/20130315/MX77534LOGO

The Colectivo Mexicano de Cocina is made up of chefs who are most representative
of the current culinary scene, such as: Mikel Alonso of Biko restaurant, Daniel Ovadía of Paxia, Edgar Núñez of Sud 777, Elena Reygadas of Rosetta, among other chefs who have earned a place for Mexico among the highest levels of contemporary world cuisine.

Aeromexico chose Enrique Olvera, currently one of the most innovative and avant-garde chefs, founder and owner of the restaurant Pujol, which now holds 20th place among the top 50, according to The World's 50 Best Restaurants.

"One of the essential aspects of my cooking is to conserve and explore the features of each ingredient. To enhance and fully realize the flavors of each dish, it is vital for the product to be very fresh, with no preservatives or processing of any kind. I found it most stimulating to design a "menu for the skies," whose dishes and ingredients would live up
to the strict standards I employ in my kitchen, conserving maximum freshness and flavor. And I do believe we've done it," noted Olvera in his introduction to this new menu.

To whet the appetite, some of the dishes that Aeromexico will be offering in Clase Premier on its medium- and long-range routes such as flights to Europe, South America, Asia, New York, San Francisco and Chicago, are: shrimp in garlic with red quinoa; filet of beef with carrot pico de gallo, couscous and snap-peas; breast of chicken with oregano chimichurri, wild rice and string beans; and lettuce, string bean and potato salad.

Of this menu, Enrique Olvera noted that "this is an approach that investigates the ancestral flavors of Mexico, and a culinary repertoire born of the exuberance and tremendous diversity that geography has given us." He also underscored that "this
is a light, healthy, balanced and exquisite menu, conceived for passengers who seek comfort, relaxation and a sense of wellbeing when they travel."

At the same time, Aeromexico is inaugurating its new dinner service, with a new look and design for all the utensils, offering added value to enhance the travel experience.

Consistent with its tradition of quality onboard service in Clase Premier and Coach, Aeromexico is continuing in its endeavor to provide outstanding service for its customers who will be savoring these delicious and original creations.

About Grupo Aeromexico

Grupo Aeromexico, S.A.B. de C.V. is a holding company whose subsidiaries are engaged in commercial aviation in Mexico and the promotion of passenger loyalty programs. Aeromexico, the largest airline in Mexico, operates more than 600 daily flights and its main hub is in Terminal
2 at the Mexico City International Airport. Its destinations network features 79 cities on three continents, including 44 destinations in Mexico, 16 in the United States, 12 in Latin America, three in Europe, two in Asia and one in Canada.

The Group's fleet of more than 115 aircraft is comprised of Boeing 787, 777, 767 and 737 jet airliners and next generation Embraer 145, 170, 175 and 190 models. In 2012, the airline announced the most significant investment strategy in aviation history in Mexico, to purchase 100 Boeing aircraft including 90 MAX B737 jet airliners and 10 B787-9 Dreamliners.

As a founding member of the SkyTeam airline alliance, Aeromexico offers customers 1,000 destinations in 178 countries served by the 20 SkyTeam airline partners rewarding passengers with benefits including access to 564 premium airport lounges around the world. Aeromexico also offers
travel on its codeshare partner flights with Delta Air Lines, Alaska Airlines, Avianca, LAN, TACA and TAM with extensive connectivity in countries like the United States, Brazil, Canada, Chile, Colombia and Peru. www.aeromexico.com www.skyteam.com

SOURCE Aeromexico

Universal Studios Hollywood and Universal Orlando Resort Join Forces with Filmmaker Robert Rodriguez to Bring Supernatural Television Show, ‘From Dusk Till Dawn: The Series’ To Life at ‘Halloween Horror Nights’ Events

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Universal Studios Hollywood and Universal Orlando Resort Join Forces with Filmmaker Robert Rodriguez to Bring Supernatural Television Show, ‘From Dusk Till Dawn: The Series’ To Life at ‘Halloween Horror Nights’ Events


UNIVERSAL CITY, California and ORLANDO, Florida, July 14, 2014 /PRNewswire-HISPANIC PR WIRE/ — From cult horror film to breakthrough television series on El Rey Network, “From Dusk Till Dawn” will add terrifying maze to its credits when filmmaker Robert Rodriguez’s acclaimed supernatural show debuts as a menacing new “Halloween Horror Nights” experience at Universal Studios Hollywood and Universal Orlando Resort, beginning Friday, September 19.

Photo – http://photos.prnewswire.com/prnh/20140710/126066

This all-new maze, inspired by the critically acclaimed television series, will thrust guests into the deviant world of “From Dusk Till Dawn,” where they will encounter sordid mythological creatures known as “Culebras,” serpent-like vampires who have tormented the earth for centuries. Residing within the elusive and sinister nightclub, “The Twister,” located just over the Mexican border and above cursed ancient ruins, the “Culebras” prove to be a band of immoral and depraved beasts with a deadly agenda. As guests navigate the maze and venture deep within the bowels of “The Twister,” they will find themselves face to face with a cast of perverse characters, including exotic dancer, Santanico Pandemonium, a mysterious and irresistible “Culebras” femme fatale and Queen Vampire.

Based on the film of the same name, “From Dusk Till Dawn: The Series” is a supernatural crime saga centered around bank robber, Seth Gecko and his violent, unpredictable brother, Richard “Richie” Gecko, who are wanted by the FBI after a bank heist leaves several people dead. While on the run to Mexico, Seth and Richie encounter former pastor Jacob Fuller and his family, whom they take hostage. Using the family RV to cross the border, chaos ensues when the group detours to a club populated by vampires and are forced to fight until dawn in order to get out alive. The series deepens the tone of the film, From Dusk Till Dawn, upon which it is based, adding new characters and backstories that expand the Mesoamerican mythology behind the creatures inside the club.

“Universal Studios’ ‘Halloween Horror Nights’ event is the ideal platform to take fans of ‘From Dusk Till Dawn’ to literally experience the terror of stepping into the show,” said Robert Rodriguez. “It has been an incredible opportunity to work closely with the Creative teams at both Universal Studios Hollywood and Universal Orlando Resort to bring this maze to life with such detail and authenticity. This maze will capture the visceral excitement and thrills of the series, and I can’t wait to experience it myself.”

A versatile and award-winning filmmaker, Robert Rodriguez is renowned for directing a variety of successful and groundbreaking film sagas, including such cult horror classics as Planet Terror, Machete, Grindhouse and From Dusk Till Dawn, upon which El Rey Network’s hit television show, “From Dusk Till Dawn: The Series” is based. Rodriguez is also the Founder & Chairman of El Rey Network, a 24-hour, general entertainment English-language cable channel which debuted in the U.S. in December 2013.

“Robert Rodriguez’ genius in pushing the boundaries of the horror genre is a perfect pairing for ‘Halloween Horror Nights’ as we continue to intensify our event with the most credible horror voices within the entertainment industry,” said John Murdy, Creative Director for Universal Studios Hollywood and Executive Producer of “Halloween Horror Nights.” “This radical new maze will give fans of ‘From Dusk Till Dawn’ an unprecedented opportunity to experience the show’s Mesoamerican mythology and will come to life with the same attention to detail and production value that Robert’s work is known for.”

“Robert Rodriguez’s vision of ‘From Dusk Till Dawn’ has translated so well into a maze experience,” said Michael Aiello, Director of Entertainment – Creative Development, Universal Orlando Resort. “We will feature the over-the-top gore that the show does so well and our guests will come face-to-face with Robert’s unique and wickedly cool take on the vampire mythos that is completely authentic to the show. From the Nightclub interiors to the inner sanctum of its tombs, these bloodthirsty beasts will be everywhere and have a thirst that can’t be quenched.”

Universal Studios’ “Halloween Horror Nights” events have a more than 20-year history of creating incredibly entertaining, horrifying Halloween experiences that are consistently rated the nation’s best. The events on each coast feature highly-themed, disturbingly real, haunted mazes based on everything from films to nightmares – and streets filled with hundreds of specially trained “scareactors.” In addition to the “From Dusk Till Dawn” maze, other announced mazes include, “The Walking Dead: The End of the Line.”

To learn more about the “From Dusk Till Dawn” maze featuring Robert Rodriguez and the series cast members, click here: “From Dusk till Dawn” maze announcement video and here “From Dusk till Dawn” cast Q&A

About Universal Studios Hollywood
Universal Studios HollywoodSM, The Entertainment Capital of L.A.SM includes a full-day, movie-based theme park and Studio Tour; the CityWalk entertainment, shopping and dining complex, the Universal CityWalk Cinemas and the “5 Towers” state-of-the-art outdoor concert venue. World-class rides and attractions include the popular “Despicable Me Minion Mayhem” family adventure ride, the intense, award-winning ride, “King Kong 360 3-D” on the famed behind-the-scenes Studio Tour, the critically-acclaimed mega-attraction, “Transformers™:  The Ride-3D,” “The Simpsons Ride™,” “Revenge of the MummySM—The Ride,” and “Jurassic Park® —The Ride.”

Updates on “Halloween Horror Nights” at Universal Studios Hollywood are available online at HalloweenHorrorNights.com/Hollywood and on Facebook at: “Halloween Horror Nights – Hollywood,” on Instagram at @HorrorNights and Twitter at @HorrorNights as Creative Director John Murdy reveals a running chronicle of exclusive information. Watch videos on Halloween Horror Nights YouTube and join the conversation using #UniversalHHN.

Universal Studios Hollywood is part of NBCUniversal, a Comcast company. Follow Universal Studios Hollywood on Facebook, Twitter, Instagram and YouTube.

About Universal Orlando Resort
Vacation like you mean it at Universal Orlando Resort – where every heart pounding, jaw-dropping, goose-bumping second counts. It is the only place where you can turn spending time with your family into spending time as a family. Together, you can soar above Hogwarts with Harry Potter, swing above the streets with Spider-Man, become a Minion in the hilarious and heartwarming Despicable Me Minion Mayhem ride, and join Optimus Prime in the fight to save mankind on the new mega-attraction, TRANSFORMERS: The Ride – 3D. And, coming this summer, you can step into The Wizarding World of Harry Potter – Diagon Alley.

Universal Orlando Resort is home to two incredible theme parks: Universal Studios Florida and Universal’s Islands of Adventure; four magnificently themed on-site hotels: Loews Portofino Bay Hotel, Hard Rock Hotel, Loews Royal Pacific Resort and the newest addition, Universal’s Cabana Bay Beach Resort; and Universal CityWalk – a nighttime entertainment complex featuring a collection of nightclubs, restaurants and shops. And located just minutes from Universal Orlando Resort is Wet n’ Wild, Orlando’s premier waterpark.

Tickets and vacation packages for Halloween Horror Nights at Universal Orlando are on sale now at HalloweenHorrorNights.com\Orlando. More information about the event will be available soon. Updates on Universal Orlando’s Halloween Horror Nights are available on Facebook at Halloween Horror Nights – Universal Orlando and on Instagram at @HorrorNightsORL. Plus, fans can get exclusive updates from Creative Development Director Mike Aiello on Twitter at @HorrorNightsORL.

Universal Orlando Resort is part of NBCUniversal, a Comcast company. Follow Universal Orlando Resort on Facebook, Twitter, Instagram and YouTube.

About El Rey Network:
El Rey Network is a new English language network founded by maverick filmmaker Robert Rodriguez. Curated by Rodriguez and his artistic collective, the network unites the most culturally diverse generation in history through fearless, badass and original content that awakens the renegade in everyone. The network’s action-packed content is anchored by original signature dramas, feature films, grindhouse genre, cult classic action, and horror/sci-fi.

SOURCE Universal Studios Hollywood


BioAdaptives Prepares for Next Step

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BioAdaptives Prepares for Next Step


LAS VEGAS, July 14, 2014 /PRNewswire-HISPANIC PR WIRE/ — BioAdaptives, Inc. (OTCBB:BDPT) is pleased to announce Mr. Barry Epling, Chairman has assumed the roles of President and CEO of the Company. Mr. Epling is the owner of Ferris Holding, Inc., the company that licensed its formulation, intellectual properties, and other technologies to BioAdaptives, Inc. and its financial supporter.

“Mr. Gerald Epling, who has been overseeing BioAdaptives from our early transition as a privately held entity to a public company, has decided to return to the private sector to concentrate on other interests,” said Mr. Barry Epling, who went on to say, “We appreciate the dedication of Gerald Epling to the Company and his contributions, he will be missed.”

Mr. Barry Epling added, “Due to the success of the human clinical trial on our stem cell activating product and the acceptance in test markets both in the United States and overseas, a stronger involvement under my direct supervision is required. These positive results suggest a number of avenues should be explored to develop a family of products to further the success of the company and offer significant benefits to both humans and animals.”

About BioAdaptives, Inc.

BioAdaptives, Inc. is a fully-reporting public company trading on the OTC Bulletin Board under the symbol BDPT. The company is engaged in research and development in science-based nutraceutical products for both human and animal consumption. The company’s focus, in conjunction with Ferris Holding, Inc., is to source high quality, unique raw material worldwide and develop science-based products to improve health and wellness for both humans and animals. It has also developed a proprietary method that is a non-intrusive bioelectromagnetic device for improving food, beverages, and wellness.

SAFE HARBOR ACT

Forward-Looking Statements: This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of BioAdaptives, Inc its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words “may,” “would,” “will,” “expect,” “estimate,” “can,” “believe,” “potential” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond BioAdaptives, Inc’s ability to control, and actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in BioAdaptives, Inc’s filings with the Securities and Exchange Commission.

SOURCE BioAdaptives, Inc.


Denny’s Launches Spanish-Language Facebook Page

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Denny's Latino Facebook Screen Grab





Denny’s Launches Spanish-Language Facebook Page

America’s Diner shares new menu items, entertaining content
and more with online Latinos


SPARTANBURG, S.C., July 14, 2014 /PRNewswire-HISPANIC PR WIRE/ — Denny’s Corporation (Nasdaq:DENN), franchisor and operator of one of America’s largest franchised full-service restaurant chains, has launched its new Spanish-language Facebook page, Denny’s Latino.

As part of the brand’s integrated communications efforts to connect with customers at different touchpoints, the Denny’s Latino page launches with a hub of activity including the ‘Red, White & Blue Slam Remix’ – a featured humorous video performance by a talented Latino rapper surrounding the remixed breakfast hit, Grand Slam®.

The company will offer original, and curated content designed to actively engage with online Latinos, and promote ongoing dialogue with this audience. Through regular updates, Denny’s loyal customer fan base will learn about delicious new menu items, exciting incentive promotions and exclusive offers found only on Denny’s Latino.

Extending its creative marketing and digital space efforts beyond traditional media, the launch of the new Spanish-language social media page comes at a time when 23 million Latinos are active on Facebook every month. More than one in five of Denny’s guests are Latino, and like all American families, Latinos enjoy value, variety and a casual environment when dining out. In addition, Latino households tend to be multi-generational, and Denny’s offers Spanish-language menus, kid-friendly menu items and even a special menu for seniors.

“Latinos are not only the fastest-growing demographic in America, but they’re also the fastest growing demographic for America’s Diner,” said John Dillon, Vice President of Marketing at Denny’s. “From our tables to social media, Denny’s continues its commitment to serving the needs of our valued Latino customers with our new ‘Denny’s Latino’ Facebook page.”

This is in no way sponsored, endorsed, administered by, or associated with, Facebook.

About Denny’s
Denny’s is the franchisor and operator of one of America’s largest franchised full-service restaurant chains, based on the number of restaurants. Denny’s currently has 1,696 franchised, licensed, and company restaurants around the world with combined sales of $2.5 billion including 1,594 restaurants in the United States and 102 restaurants in Canada, Costa Rica, Mexico, Honduras, Guam, Curaçao, Puerto Rico, Dominican Republic, El Salvador, Chile and New Zealand. As of March 26, 2014, 1,535 of Denny’s restaurants were franchised and 161 restaurants were company operated. For further information on Denny’s, including news releases, links to SEC filings and other financial information, please visit the Denny’s investor relations website at investor.dennys.com.

NOTE TO EDITORS: High-resolution images are available at: http://hispanicprwire.com/en/multimedia/

SOURCE Denny’s


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