Acura Celebrates Coming Launch of 2015 TLX Performance Luxury Sedan with Special TLX Acura Advantage Program

July 8, 2014

Acura TLX Acura Advantage Program — Acura Celebrates Coming Launch of 2015 TLX Performance Luxury Sedan with Special TLX Acura Advantage Program

Acura Celebrates Coming Launch of 2015 TLX Performance Luxury Sedan with Special TLX Acura Advantage Program

– All-new 2015 TLX available at Acura dealerships this August

– TLX introductory pricing starts at $30,995

– Special $500 allowance for Acura Genuine Accessories

TORRANCE, Calif., July 8, 2014 /PRNewswire-HISPANIC PR WIRE/ — The 2015 Acura TLX performance luxury sedan will arrive at Acura dealers nationwide beginning this August with a manufacturer’s suggested retail price (MSRP) starting at $30,995* for the 2.4-liter TLX. To celebrate the upcoming arrival of the all-new model, Acura will launch the TLX Acura Advantage¹ program starting July 7, which offers prospective TLX customers the opportunity to reserve an all-new TLX at special introductory prices, along with special lease and APR financing rates and a $500 allowance toward the purchase of Acura Genuine Accessories.

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The TLX Acura Advantage program, running throughout July and August, applies to sales of all 2015 TLX models: the 2.4-liter and 3.5-liter TLX models equipped with the luxury midsize segment’s only standard four-wheel steering system, Acura’s Precision All-Wheel Steer^TM (P-AWS^TM), and the top-of-the-line 3.5-liter TLX equipped with an upgraded version of Acura’s highly-regarded Super Handling All-Wheel Drive (SH-AWD^TM) system. The 2015 Acura TLX goes on sale beginning in August, starting with the launch of 2.4-liter and 3.5-liter models, followed by the all-wheel-drive 3.5-liter TLX SH-AWD.

“We appreciate the patience of our customers who have waited for the incredible all-new TLX to come to market and to reward them for their patience we’re offering the TLX Acura Advantage program, but of course the customers’ primary reward is the incredible 2015 Acura TLX,” said Mike Accavitti, senior vice president and general manager for the Acura division. “The TLX heralds a new era for the Acura brand and we are excited to begin the process of getting it in the hands of our current and new customers.”

The terms of the pre-sale program require that customers order a 2015 TLX by September 2, 2014 and take delivery by October 31, 2014 in order to qualify for the following TLX Acura Advantage benefits:

TLX customers have the opportunity to take advantage of introductory lease and finance offers from Acura Financial Services, including a monthly lease payment of $299 for the 2.4-liter model and $349 for the 3.5-liter model for 36 months with a $2,499 down payment – or APR financing of 1.9% for 24-36 months or 2.9% for 37-60 months.
New clients and existing owners of a 2004 or newer Acura vehicle who commit with a Buyer’s Order² from July 7, 2014 to September 2, 2014 and take delivery by October 31, 2014 are eligible for a $500 Personalization Allowance for Acura Genuine Accessories (at MSRP), with which they are able to choose from a list of 2015 TLX Accessories or a special Acura Accessory Value Package associated with the program.
Current Acura lessees may be eligible for a lease extension from Acura Financial Services of up to three months to allow for the arrival of an advance purchased TLX.

Interested customers can learn more about the introductory offers available at participating Acura dealers, including details about the program’s terms and conditions, at acura.com starting July 7.

2015 Acura TLX

The all-new 2015 TLX was designed to deliver a unique and compelling blend of sports-sedan athleticism and premium luxury refinement, appealing to a broad cross-section of luxury sports-sedan customers with a wide range of powertrain and drivetrain options. The TLX lineup features three distinct model offerings that carry a long list of standard luxury comfort, convenience and safety features. All TLX models can be upgraded to the Technology Package and the V-6 models are available with the line-topping Advance Package.

The three model variations feature two Acura exclusive, high-output direct-injected i-VTEC^® engines, two advanced transmissions and two unique dynamic handling systems.

The Acura TLX with a 2.4-liter 16-valve, 4-cylinder engine producing 206 horsepower³ is mated to an all-new 8-speed dual-clutch transmission (8DCT) with torque converter. The 2.4-liter TLX has an MSRP of $30,995^* and $35,025^* with the Technology Package. For handling prowess, it features the latest iteration of Acura’s Precision All-Wheel Steer (P-AWS).
The Acura TLX with a 3.5-liter 24-valve V-6 delivering 290-horsepower⁴ is mated to a new 9-speed automatic transmission (9AT) and will be available with both P-AWS and Super-Handling All-Wheel Drive™ (SH-AWD^®). The two-wheel-drive model with P-AWS has a MSRP of $35,220^* and $39,250^* for the Technology Package. The 3.5-liter TLX with Advance Package has a MSRP of $42,500^*.
Sharing the same 3.5-liter dynamic powertrain as the two-wheel-drive model, the all-wheel drive TLX SH-AWD features a new hydraulically controlled version of Acura’s acclaimed torque vectoring SH-AWD and will be available with the Technology Package for an MSRP of $41,450^* and $44,700^* for the Advance Package.

Super Handling Technology

The latest iterations of Acura super-handling technologies, P-AWS and SH-AWD, along with Agile Handling Assist (AHA), help make the TLX the most dynamically advanced Acura ever produced; quick and responsive in sporty driving, stable and sure-footed in emergency maneuvers, and calm and quiet during long-distance cruising.

The new P-AWS system was integrated into the fundamental chassis design from the earliest stages of development, allowing engineers to take full advantage of its independent left and right rear-wheel toe angle control to enhance handling precision, maneuverability and stability.
The next-generation SH-AWD system is 25 percent lighter and friction is substantially reduced. The new rear-drive unit is constantly overdriven by 2.7-percent (compared to 1.7 percent on the previous system), with a greater torque-vectoring effect across a broader spectrum of driving situations, further enhancing cornering capability at lower speeds and in tighter-radius corners.

All TLX models also feature the latest development of Acura’s Integrated Dynamics System (IDS), which allows drivers to customize their driving experience through four selectable modes; ECON, Normal, Sport and Sport+. Depending on the setting, IDS will adjust power-steering effort, throttle response, transmission shift logic, HVAC system operation, active sound control and the control logic for either the P-AWS or SH-AWD systems. The new Sport+ mode, a first for Acura, unlocks the full performance potential of the TLX with the most aggressive settings in all areas.

Fuel Economy

The TLX equipped with the 2.4-liter engine has an EPA fuel-economy rating of 24/35/28⁵ mpg city/highway/combined. The TLX two-wheel-drive with the 3.5-liter V-6 has an EPA fuel-economy rating of 21/34/25⁵¹ mpg (+1 city/+5 highway versus the outgoing two-wheel-drive 2014 TL). The TLX SH-AWD has an EPA fuel-economy rating of 21/31/25⁵ (+3 city/+5 highway versus the outgoing 2014 TL SH-AWD).

Standard Features

Unlike other luxury vehicles in its class, the TLX offers a number of compelling features as standard equipment across the TLX lineup, including Jewel Eye™ LED headlights, Smart Entry and pushbutton ignition, rearview camera, Hill Start Assist and more.

Further, the TLX Tech and Advance trim levels add a host of available features, including a suite of safety and driver-assistive technologies, including the Collision Mitigation Braking System™ (CMBS™), Forward Collision Warning (FCW), Lane Departure Warning (LDW), Lane Keeping Assist System (LKAS), Adaptive Cruise Control (ACC) with Low-Speed Follow and Blind Spot Indicator (BSI).

Design and Packaging

The TLX’s lithe new exterior design features taut body surfaces, dynamically sculpted fender arches, and purposeful character lines. Its sporting appeal is further highlighted by its more compact sports-sedan proportions (3.8-inches shorter in overall length than the 2014 TL) and Acura’s signature Jewel Eye™ LED headlights that are standard on all models. The spacious five-passenger interior of the TLX provides a high degree of refinement, luxury and technological sophistication while supporting an exhilarating driving experience.

Interior Features

An abundance of luxury features and technologies are available on the TLX, including heated and ventilated front seats, HomeLink^®, Bluetooth^® HandsFreeLink^®, smart entry and pushbutton ignition keyless access system, Acura Navigation System with 3D view, and AcuraLink^® Real-Time Traffic™ with Traffic Rerouting. A 7-inch On Demand Multi-Use Display™ (ODMD) touch screen, located in the center console, controls these and other features, and, with its contextual menus, displays relevant items while minimizing instrument panel clutter.

Also available on the TLX is the next-generation AcuraLink^®, Acura’s cloud-based connected car system, offering Acura owners a broad range of cloud-based and embedded convenience, connectivity and available security features. All TLX models also come equipped with Siri Eyes Free technology that, when paired with a compatible iPhone^®, allows the driver to control functions using familiar voice commands. Additional standard and available luxury features include one-touch turn signals and power windows, power driver and front passenger seats, GPS-linked automatic climate control, Color Multi-Information Display (MID) with turn-by-turn guidance, LED accent lighting, HD Radio^®, Pandora^® and Aha™ integration and USB connectivity.

In keeping with Acura’s commitment to delivering a world-class audio experience, the TLX can be equipped with a 455-watt, 10-speaker Acura/ELS Studio^® Premium Audio System, engineered specifically for the TLX by legendary recording engineer Elliot Scheiner.

Development and Manufacturing

The 2015 TLX was designed, developed and engineered in the U.S. Production of the new TLX and its powertrain will take place at the company’s state-of-the-art manufacturing facility in Marysville, Ohio.⁶

About Acura

Acura offers a full line of technologically advanced performance luxury vehicles through a network of 273 dealers within the United States. The Acura lineup features five distinctive models including the RLX luxury flagship sedan, the TLX performance luxury sedan, the ILX compact luxury sedan, the MDX luxury sport utility vehicle and the RDX luxury crossover SUV.

¹The TLX Acura Advantage program is only applicable to the order of an unavailable 2015 TLX. An unavailable 2015 TLX is a vehicle that is not currently in the dealership’s current on-hand inventory at the time of the client’s visit to the dealership.
²Must obtain certificate from authorized Acura dealer and certificate must be presented at time of delivery. Certificate only valid at issuing dealer and for client named on certificate.
³206 @ 6800 rpm (SAE net).
⁴290 @ 6200 rpm (SAE net).
⁵2015 EPA mileage ratings (city/highway/combined). Use for comparison purposes only. Your actual mileage will vary depending driving conditions, how the vehicle is driven and maintained, and other factors.
⁶The TLX is built using domestic and globally sourced parts.
^* MSRP excludes tax, license, registration, vehicle options and destination charge of $895.00. Dealer prices may vary.

SOURCE Acura

ETS Launches New Website to Help Educators Strengthen Reading Comprehension Skills of Middle School English Learners

July 8, 2014

ETS logo.

ETS Launches New Website to Help Educators Strengthen Reading Comprehension Skills of Middle School English Learners

PRINCETON, New Jersey, July 8, 2014 /PRNewswire-HISPANIC PR WIRE/ — A team of researchers and assessment specialists at Educational Testing Service (ETS), has launched a website to provide resources for teachers and practitioners to use for formative assessment purposes in their classrooms. These resources are designed to target and lead to improved academic reading skills for English learners (EL) at the middle school level.

Logo – http://photos.prnewswire.com/prnh/20120110/DC33419LOGO

Over the last four years, the ETS team, led by research scientists Mikyung Kim Wolf and Jane Shore, has collaborated with Margaret Heritage and a team at the National Center for Research on Evaluation, Standards, & Student Testing (CRESST) at UCLA to advance the English Learner Formative Assessment (ELFA) project. The goal of the ELFA research project, funded by the Institute of Education Sciences at the U.S. Department of Education, is to support teaching and learning for ELs in the area of reading skills.

“With the new college and career readiness standards, there is an increased expectation for all students, including EL students, to comprehend and engage in complex texts across content areas,” explains Wolf. “The team’s work has culminated in the development of the ELFA system, a classroom-based, academic reading comprehension assessment tool that teachers can use to collect learning evidence on students’ academic reading comprehension skills on an on-going basis.”

“Putting into practice the principles of formative assessment, this system encompasses a clear learning goal, a skill progression model for reading comprehension skills of persuasive genre texts, teacher resource materials to understand formative assessment, a coherent set of classroom-based assessments, and teachers’ versions of the assessments including probing questions,” Wolf adds.

The ELFA tool is designed for teachers to use with their EL students flexibly as part of their daily instruction. The website offers materials from the ELFA system for teachers to download and use in their classrooms.

“Appropriate reading assessment materials targeted for ELs for formative purposes are scant,” says Wolf, who along with team members drew upon previous research and literature on effective strategies to support teaching and learning for EL students. “The goal of the site is to make the research-based ELFA materials available to teachers so that they can be more easily accessed for wider use. We also hope that teachers will discuss the ELFA materials and formative assessment within their professional learning communities to share their ideas on improving EL students’ academic reading skills using a formative assessment approach.”

“Often, formative assessment is misunderstood. Even the research community has various definitions of formative assessment,” adds Shore. “We have provided a teacher’s guide on effective formative assessment particularly for teachers of EL students. We think it’s important for teachers to understand the process of formative assessment. If it is effectively implemented, formative assessment is a promising strategy to address the diverse needs of EL students, whose cultural, linguistic, and educational backgrounds vary widely.”

Other ETS team members who worked on the ELFA project included research assistants Ian Blood, Jennifer Wain and Kristin Williamson-Worden; and assessment specialist Terry Cryan.

For more information about the project, visit the website, or contact Mikyung Kim Wolf, [email protected].

About ETS
At ETS, we advance quality and equity in education for people worldwide by creating assessments based on rigorous research. ETS serves individuals, educational institutions and government agencies by providing customized solutions for teacher certification, English language learning, and elementary, secondary and postsecondary education, and by conducting education research, analysis and policy studies. Founded as a nonprofit in 1947, ETS develops, administers and scores more than 50 million tests annually — including the TOEFL® and TOEIC ® tests, the GRE ® tests and The Praxis Series ® assessments — in more than 180 countries, at over 9,000 locations worldwide. www.ets.org

SOURCE Educational Testing Service

Nestle® Pure Life® Debuts All-New Exotics™ Sparkling Water in Four Delicious Flavors

July 8, 2014

Nestle® Pure Life® Debuts All-New Exotics™ Sparkling Water in Four Delicious Flavors

From Mango Peach Pineapple to Strawberry Dragon Fruit the Nestle Pure Life Exotics Sparkling Waters Offer a Great Alternative to Sugary Beverages and Delivers a Burst of Refreshing Fruit Flavor in Each Sip

STAMFORD, Conn., July 8, 2014 /PRNewswire-HISPANIC PR WIRE/ — Nestle® Pure Life®, the #1 bottled water brand in the U.S. by volume, today announced the expansion of its product portfolio with the introduction of Nestle ® Pure Life® Exotics™ Sparkling Water, a line of unsweetened sparkling water with unique, bold, and all-natural exotic fruit flavors. Available in four delicious varieties – Mango Peach Pineapple, Strawberry Dragon Fruit, Tangerine and Key Lime – Nestle Pure Life Exotics Sparkling Waters are free of calories, packed with an effervescent burst of flavor and made with no artificial colors or sweeteners. They’re the perfect way to “Escape to the Exotics” any time of day and any time of year.

Photo – http://photos.prnewswire.com/prnh/20140703/124428
Logo – http://photos.prnewswire.com/prnh/20140703/124429

Nestle Pure Life Exotics are a delicious and flavorful sparkling water option with tropical fruit essences and citrusy zest for consumers looking to shift away from sugary soft drinks. According to Ipsos, more than one-third of U.S. consumers are cutting back on soda consumption and many are doing so in order to be healthier and decrease sugar and calorie intake.[1] In fact, in 2013 alone there was a 9.5 million gallon increase in sparkling water and seltzer consumption, making it the fastest growing beverage category.[2] And 18 percent of that increase came from diet soda drinkers, while 16 percent came from people drinking regular soda.[3]

“With such a significant shift in consumer preferences and buying habits, we’ve created a product that will appeal to people who are moving away from carbonated soft drinks and other sugary beverages toward water as healthy hydration,” said Gigi Leporati, Nestle® Pure Life® Brand Manager. As the leader in the bottled water category, Nestle Pure Life is committed to encouraging people to make healthier beverage choices.

The new Nestle Pure Life Exotics Sparkling Water line allows consumers to enjoy the benefits of a zero-calorie drink with all natural flavors, without sacrificing full flavor and carbonation. It’s a drink that offers carbonation levels similar to canned soda, meaning that consumers aren’t sacrificing the “fizz” level they’re used to. And, by flavoring this new line of sparkling water with fruit essences that are naturally more sweet and fragrant, consumers can still get the flavor and fizzy pick-me-up they’re looking for.

“Nestle Pure Life Exotics Sparkling water is a perfect alternative for those seeking flavorful, zero-calorie beverages to stay hydrated,” said Sylvia Melendez-Klinger, MS, RD, LDN, Founder of Hispanic Food Communications, Inc. “It’s a great option for the whole family.”

Each of the four varieties of Exotics Sparkling Water offers a unique flavor that is sure to delight the taste buds of every member of the family:

Strawberry Dragon Fruit offers notes of sweet and sour creating a combination similar to that of kiwi and pear.
Mango Peach Pineapple offers a mix of sweet and tangy from the essences of three very different, delicious fruits.
Key Lime packs an irresistible scent with a refreshingly tart flavor.
Tangerine offers a bold flavor bursting with the natural aroma of tangerines.

The new Nestle Pure Life Exotics™ Sparkling Water is now available for purchase nationwide at Target (Key Lime flavor not available yet). Sold in an 8-pack carton of 12-oz cans, the fridgepack carton is designed to fit conveniently into the refrigerator and has a suggested retail price of $2.99.

For more information on Nestle Pure Life and the new Nestle Pure Life Exotics Sparkling Water visit www.Nestle-PureLife.us/Products/Exotics

About Nestle Pure Life
The number one U.S. bottled water brand (by volume) according to Beverage Marketing Corporation, the Nestle® Pure Life® brand is committed to helping families make calorie-free beverage choices. Nestle Pure Life Purified Water goes through a multi-step filtration process and is enhanced with a unique blend of minerals for a pleasant, refreshing taste. Nestle Pure Life Exotics™, an unsweetened sparkling water with flavorful exotic fruit essences, is another healthy hydration option. Nestle Pure Life Splash is a zero-calorie, sweetened, natural fruit flavored water beverage. Nestle Pure Life is a brand of the leading bottled water company, Nestle Waters North America Inc.

About Nestle Waters North America
With 36 years of experience providing healthy hydration in the bottled water segment, Nestle Waters North America is the nation’s leading bottled water company. The company produces six regional natural spring water brands in the U.S., distributes three international bottled water brands, and sells its national brands resource® and Nestle® Pure Life®. Completing its beverage portfolio are ready-to-drink iced teas, including Nestea® Iced Tea. The company’s dedication to quality products, bringing shared value to communities and its commitment to environmental stewardship, especially in the areas of water use, energy and packaging, has led Nestle Waters North America to be the third largest non-alcoholic beverage company by volume in the U.S.

[1] Ipsos Marketing, Nestle WaterPLUS Comprehensive A&U among N=1,525 Past 3 month specialty water consumers, November, 2013
[2] Nielsen U.S. Scanner data, FY2013
[3] Nielsen Shifting Study: Sparkling & Seltzer, October, 2013

SOURCE Nestle Waters North America

Hit Latin Music Summer Concert Series, Descarga Con Telemundo y mun2, To Heat Up Stages In Los Angeles, Las Vegas, And, For The First Time, Chicago

July 8, 2014

Hit Latin Music Summer Concert Series, Descarga Con Telemundo y mun2, To Heat Up Stages In Los Angeles, Las Vegas, And, For The First Time, Chicago

Presented by Telemundo and mun2, Descarga takes place Saturday, July 26

at Fremont Street Experience in Las Vegas; Sunday, August 10, 24 and 31 at Universal CityWalk’s “5 Towers” Stage in Los Angeles; and makes its Chicago debut on Saturday, August 16 at RiverEdge Park in Aurora

LOS ANGELES, July 8, 2014 /PRNewswire-HISPANIC PR WIRE/ — The much-awaited hit summer concert series, Descarga con Telemundo y mun2, is back and ready to entertain audiences in Los Angeles, Las Vegas, and, for the first time, in Chicago. Presented by Telemundo and mun2, the free, family-friendly concert event features renowned Latin stars, as well as the most in-demand new and up-and-coming artists. The concerts, which broke attendance records again last year drawing close to 28,000 fans, will take place on Saturday, July 26 (7:00pm-midnight) at Fremont Street Experience in Las Vegas; on Sunday, August 10, 24 and 31 (6:00pm-9:00pm) at Universal CityWalk’s “5 Towers” stage in Los Angeles; and on Saturday, August 16 (5:00pm-9:00pm) at RiverEdge Park in Aurora, Chicago.

In addition to musical entertainment, Descarga con Telemundo y mun2 will also treat fans to an array of raffles, prizes, gifts, exciting activities, and special appearances by Telemundo and mun2 personalities. Portions of the concerts are broadcast through mun2’s hit one-hour Regional Mexican music series “Reventon” on Sundays at 3pm.

For the most recent schedule of events, talent line-up and exclusive content visit www.mun2.tv/descarga. Fans can also follow the excitement on social media at: Facebook.com/visitadescarga, Twitter.com/visitaDescarga, and Instagram.com/visitadescarga; using #descarga2014.

Confirmed Artists to Date include:

Date	City & Venue	Genre	Confirmed Performers
Saturday, July 26	Las Vegas: Fremont Street Experience	Regional Mexican	Noel Torres Martin Castillo Adriel Favela Helen Ochoa Jonatan Sanchez
Sunday, August 10	LA: Universal CityWalk/”5 Towers”	Regional Mexican	Codigo FN Las Fenix Jesus Mendoza “El Rayo de Oro”
Saturday, August 16	Chicago: RiverEdge Park, Aurora	Mix (regional/tropical/urban)	3 Ball MTY Graciela Beltran El Conjunto Nueva Ola
Sunday August 24	LA: Universal CityWalk/”5 Towers”	Pop/Tropical/Urban	J. Alvarez Farruko Gabriel Coronel Benavides
Sunday, August 31	LA: Universal CityWalk/”5 Towers”	Regional Mexican	Fidel Rueda Martin Castillo Adriel Favela Helen Ochoa Jonatan Sanchez

SOURCE Telemundo; mun2

(Español) Cuatro estudiantes hispanos reciben la Beca Nacional HACER® de Ronald McDonald House Charities® de $100,000 para cumplir su sueño de ir a la universidad

July 8, 2014

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NHLA Celebrates Three Years of Community Outreach and Positive Change

July 8, 2014

NHLA Celebrates Three Years of Community Outreach and Positive Change

MIAMI, July 8, 2014 /PRNewswire-HISPANIC PR WIRE/ — The National Hispanic Landscape Alliance (NHLA), the leading organization for the economic and professional development of the landscape industry’s Hispanic American workforce, is celebrating its third anniversary by offering 20 percent discounts on selected memberships throughout July and August. New members will have access to a variety of NHLA benefits including one-of-a-kind partnerships with industry leaders and resources for professional growth. To join, please visit the NHLA membership page.

Memberships eligible for the 20 percent anniversary discount include Individual and Small Business memberships. Additionally, memberships will be free throughout this period for students interested in joining the NHLA. Among the benefits that NHLA members receive are:

Access to resources for professional growth and leadership
Connections to professional contacts across the country
Information about regional training opportunities in field, technical, and leadership skills
Access to products and services to aid in daily responsibilities
Consulting resources for staff development
Leadership development opportunities
Equipment discounts, including automatic Tier 2 qualification for the John Deere GreenFleet™ Loyalty Rewards program

NHLA as an Industry Leader
Identified as a key economic engine for the Hispanic American population by the United States Hispanic Chamber of Commerce (USHCC), the landscape industry is uniquely positioned to serve as a vehicle of economic growth for this fast-growing population. Currently, Hispanic Americans make up 16 percent of business owners and more than 33 percent of the workforce in the landscaping industry; more than twice the national norm for other sectors of the economy.

The NHLA provides landscape company owners with best practices for engaging and training their Hispanic employees and helps Hispanics at all levels in the landscape industry work smarter and achieve greater success through facilitated peer-to-peer interaction and specially-designed training programs.

To date, more than sixty landscape contracting firms established in 20 different states have joined the NHLA, and ten of the industry’s leading manufacturers have joined the NHLA as Supporting Members, including Briggs & Stratton, Caterpillar, Cub Cadet, Honda Engines, Exmark, John Deere, Kohler Engines, Oregon, Rotary Corporation and Stihl. Active Supporting Members, committed to the NHLA’s mission, have helped the NHLA grow a community capable of fostering greater professionalism and success by Hispanics from coast to coast.

The NHLA also collaborates with other industry associations, including PLANET and OPEI, to raise awareness about how policy positions affect landscape companies and their employees. Through its effective grassroots outreach, the NHLA has provided a much-needed voice to Hispanics in the landscape industry. It has simultaneously positioned itself as a leading authority in helping to advance industry positions. The NHLA has achieved this by focusing attention on the economic importance of the landscape industry to Hispanic communities and on the many environmental and human health benefits of the work that Hispanics and others in the landscape industry perform.

To learn more about the NHLA please visit www.masverde.us.

About the National Hispanic Landscape Alliance
The National Hispanic Landscape Alliance is an association that facilitates and promotes the advancement of Hispanics as landscape industry professionals and leaders and provides the nation’s half million Hispanic-American landscaping professionals a voice in the national dialogue on environmentally responsible landscape practices, and a means through which to advocate on behalf of their businesses, the livelihood of their employees, and the quality of life in their communities. The NHLA’s multichannel outreach was recognized with the PRWeek Multicultural Campaign of the Year Award in 2014.

SOURCE National Hispanic Landscape Alliance

(Español) Coors Light le sube el volumen con su nueva plataforma de música

July 8, 2014

Sorry, this entry is only available in Español.

Mira TV signs distribution deal with DirecTV

July 8, 2014

Mira TV signs distribution deal with DirecTV

MIAMI, July 8, 2014 /PRNewswire-HISPANIC PR WIRE/ — Mira TV, the new Spanish TV Network covering the Miami-Ft. Lauderdale, West Palm, Orlando, Tampa, Jacksonville markets in Florida will further expand its coverage through DirecTV. DirecTV will launch Mira TV July 9th, 2014 in the South Florida and Palm Beach DMA’s. The satellite operator will carry Mira TV’s programming on its local tier, airing on channel 18. This new distribution platform would increase Mira TV’s penetration to over 90% in the South Florida market.

“With Mira TV launching just over three months ago, our growth has been extraordinary, this marks a significant step in becoming a key player in our competitive Hispanic Market,” said Judy Prado Lombard, Station Manager of Mira TV. “We’re thrilled DIRECTV will be offering its customers our high quality programming.”

Mira TV transmits over 12 hours of daily local programming produced in-house. New shows by well-known personalities such as Rick Sánchez and Alexis Valdés are joined by a totally enhanced daily news show Noticias 18, as well as audience favorites such as Maria Elvira, Prohibido Callarse with Roberto Rodríguez-Tejera, Dr. Misael, Cocinando con Don Davis and Buenos Días Miami con Tomás García Fusté.

“DirecTV is seen in 17% of Hispanic households in South Florida. This additional coverage continues to fulfill our goal to become the most important local Hispanic independent station in South Florida by 2015,” stated Mira TV’s President Tomás Johansen.

Mira TV, will air on DirecTV on channel 18.

Mira TV also airs in the Miami-Ft. Lauderdale as well as in the Palm Beach, Orlando, Tampa and Jacksonville markets in the following stations: WDFL 18, Comcast 18, AT&T U-verse 20 (throughout the state), Atlantic 82 and in Orlando WATV 47, Verizon 28 and in Tampa WTAM 30, Verizon 28. For programming information visit www.miratv.tv or follow on Facebook and Twitter @miraTVmiami

CONTACT:
Gloria M. Garcés
Director of Public & Community Relations
[email protected] 305.642.7777 x 2019

NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/en/multimedia/

SOURCE Mira TV

Technology and Tools Can Help Seniors with Low Vision Maintain Their Independence

July 7, 2014

Technology and Tools Can Help Seniors with Low Vision Maintain Their Independence

American Academy of Ophthalmology reminds older adults to have a comprehensive eye exam if they notice signs of low vision

SAN FRANCISCO, July 7, 2014 /PRNewswire-HISPANIC PR WIRE/ — Each day, approximately 10,000 Americans turn 65, and one in six adults this age and older has a vision impairment that cannot be corrected with glasses or contact lenses.[1] As part of its support for Senior Independence Month this July, the American Academy of Ophthalmology is providing older adults with low vision guidance on how to make the most of their remaining sight and keep their independence.

Logo – http://photos.prnewswire.com/prnh/20130405/MM89329LOGO

An estimated 2.9 million Americans have low vision, which makes it difficult or impossible for them to accomplish activities such as reading, writing, shopping, watching television, driving a car or recognizing faces. Low vision can be caused by eye diseases that are more common in older people, such as macular degeneration, glaucoma and diabetic retinopathy. Fortunately, there are many strategies and resources available to people with low vision that can help them overcome these challenges.

The American Academy of Ophthalmology recommends that people with low vision and those that care for them to follow these tips:

See an ophthalmologist. Those with low vision can improve their quality of life through low vision rehabilitation, which teaches people how to use their remaining sight more effectively and can be arranged through an ophthalmologist – a medical doctor specializing in the diagnosis, medical and surgical treatment of eye diseases and conditions.
Make things bigger. Sit closer to the television or to the stage at performances. Get large books, phone dials and playing cards. Carry magnifiers for help with menus, prescription bottles and price tags.
Make things brighter. Make sure areas are well-lit and cover shiny surfaces to reduce glare. Consider increasing color contrasts as well. For instance, drink coffee from a white mug and always use a felt-tipped pen with black ink.
Use technology. Many of today’s newer technologies have applications that can help with low vision. For example, e-readers allow users to adjust the font size and contrast. Many smartphones and tablets can also be used to magnify print, identify cash bills and provide voice-navigated directions.
Organize and label. Designate spots for your keys, wallet and frequently used items in your refrigerator. Mark thermostats and dials with high contrast markers from a fabric store; label medications with markers or rubber bands; and safety-pin labels onto similarly colored clothing to tell them apart.
Participate. Don’t isolate yourself. Keep your social group, volunteer job, or golf game. It might require lighting, large print cards, a magnifier, a ride, or someone to watch your golf ball. Ask for the help you need.
Use technology. Many of today’s newer technologies have applications that can help with low vision. For example, e-readers allow users to adjust the font size and contrast. Many smartphones and tablets can also be used to magnify print, identify cash bills and provide voice-navigated directions.

The Academy urges people who suspect they may have low vision to see an ophthalmologist for a proper diagnosis through a comprehensive eye exam. Seniors age 65 and older who are concerned about the cost of an eye exam may be eligible for EyeCare America, a public service program from the Foundation of the American Academy of Ophthalmology that provides medical eye exams and up to one year of care, often at no out-of-pocket cost.

“Having low vision does not mean giving up your activities, but it does mean finding new ways of doing them,” said Charles P. Wilkinson, M.D., an ophthalmologist and chair of EyeCare America. “If you think you may have low vision, see an ophthalmologist right away. The faster you receive care, the faster you can return to doing the things you enjoy and do them more independently.”

To see if you or your loved ones qualify for EyeCare America, visit www.eyecareamerica.org. To learn more about age-related eye diseases and low vision resources, visit www.geteyesmart.org.

About the American Academy of Ophthalmology
The American Academy of Ophthalmology, headquartered in San Francisco, is the world’s largest association of eye physicians and surgeons — Eye M.D.s — with more than 32,000 members worldwide. Eye health care is provided by the three “O’s” – ophthalmologists, optometrists, and opticians. It is the ophthalmologist, or Eye M.D., who has the education and training to treat it all: eye diseases, infections and injuries, and perform eye surgery. For more information, visit www.aao.org.

The Academy’s EyeSmart® program educates the public about the importance of eye health and empowers them to preserve healthy vision. EyeSmart provides the most trusted and medically accurate information about eye diseases, conditions and injuries. OjosSanos™ is the Spanish-language version of the program. Visit www.geteyesmart.org or www.ojossanos.org to learn more.

About EyeCare America
Established in 1985, EyeCare America, a public service program of the Foundation of the American Academy of Ophthalmology, is committed to the preservation of sight, accomplishing its mission through public service and education. EyeCare America provides year-round eye care services to medically underserved seniors and those at increased risk for eye disease. More than 90 percent of the care made available is provided at no out-of-pocket cost to the patients. With more than 6,000 volunteer ophthalmologists throughout the nation, EyeCare America has helped more than 1.8 million people since its inception. EyeCare America is co-sponsored by the Knights Templar Eye Foundation Inc., with additional support provided by Alcon and Genentech. More information can be found at www.eyecareamerica.org.

[1] http://www.pewresearch.org/daily-number/baby-boomers-retire/

SOURCE American Academy of Ophthalmology

National Hispanic Christian Leadership Conference/Conela Launches New Chapter in Mexico

July 7, 2014

National Hispanic Christian Leadership Conference logo.

National Hispanic Christian Leadership Conference/Conela Launches New Chapter in Mexico

Led by Fermin Garcia, NHCLC/Conela Mexico Launches with Successful Prayer Breakfast Hosted by the Governor

SACRAMENTO, Calif., July 7, 2014 /PRNewswire-HISPANIC PR WIRE/ — The National Hispanic Christian Leadership Conference (NHCLC)/Conela, the largest Hispanic Christian organization representing millions of Evangelicals worldwide, has started its newest chapter headquartered in Tijuana, Mexico on the Baja Peninsula.

Logo – http://photos.prnewswire.com/prnh/20120912/CL72800LOGO

“The emergence of the Mexico chapter connects the dots with our efforts on behalf of unaccompanied children and comprehensive immigration reform,” said NHCLC/Conela President, Dr. Samuel Rodriguez. “The Mexico chapter will be vital in our efforts to reduce the number of unaccompanied children at the border to zero by December.”

NHCLC/Conela Mexico is being led by Pastor Fermin Garcia and has already begun to impact the nation, holding a prayer breakfast on June 5th that was attended by Francisco Vega de Lamadrid, Governor of the State of Baja California, Mexico and his wife; also in attendance were the General Secretary of State and 65 leaders from a variety of denominations including Assemblies of God, Church of God, Foursquare, Baptist, Nazarene and Apostolic, among others. At the request of the governor, NHCLC/Conela Mexico will work to make the event an annual occurrence. This event was backed by Focus on the Family Latin America, Comimex (Missionary Cooperation’s of Mexico), and various other respected Christian organizations, which are now working to replicate this in many other states.

“We are very pleased to have Pastor Garcia as a part of NHCLC/Conela team. His work with evangelicals in Mexico has been very impressive,” said Dr. Rodriguez. “A better person could not have been chosen to join us in this ministry. Pastor Garcia articulates God’s word to people in a very unique way and lives for the Lord every single day.”

Garcia has had tremendous Christian ministry success in Mexico. A native of San Antonio, Texas, Garcia is an activist against pornography and has served as the senior pastor of Grupo Unidad Cristiana de Mexico (Christian Unity Group of Mexico) since 2006.

The church was founded by his father in 1981 and has brought great impact to its community, assisting an estimated 250,000 new believers and helping give psychological care, counseling and vocational assistance to thousands of different community members.

With an active membership of 7,000-plus, Grupo Unidad has become one of the most influential representations of the evangelical movement in North West Mexico. Garcia has been also instrumental in promoting the first anti-porn law in the state of Sinaloa, Mexico and is now working at the federal level to make it nationwide. He also serves as national director of INSTE Bible College, a distance education program.

“Historically, NHCLC/Conela has done great things for Hispanic evangelicals throughout the United States. I have seen God work through this ministry and how at this stage in time it has united the church and represented it with passion and integrity,” said Garcia. “I am excited to be a part of NHCLC/Conela Mexico because as we work together and unite our impact, we will become greater for the Kingdom. God is already doing amazing things here, and I think we have only begun to see the tip of the iceberg.”

NHCLC/Conela is the largest Hispanic Christian organization representing millions of Evangelicals, 40,118 U.S churches and hundreds of thousands more across the globe. Seeking to reconcile evangelist Billy Graham’s message of salvation with Dr. Martin Luther King, Jr.’s march of prophetic activism, the NHCLC/Conela emphasizes “7 Directives” of Life, Family, Compassionate Evangelism, Stewardship, Justice, Education and Youth. For additional information, visit nhclc.org.

SOURCE National Hispanic Christian Leadership Conference

CONTACT: A. Larry Ross Communications, Julie Shutley, 972.267.1111, [email protected]

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