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NALEO Educational Fund Welcomes Toyota As Presenting Sponsor Of The NALEO 31st Annual Conference In San Diego

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Anthony Salcido (left), vice president of Toyota Motor Sales, Inc., delivers the 2014 Highlander Hybrid to Arturo Vargas (right), executive director of NALEO Educational Fund. The Highlander Hybrid is the official car of the NALEO 31st Annual Conference, to be held June 26-28, 2014, in San Diego, Calif.





NALEO Educational Fund Welcomes Toyota As Presenting Sponsor Of The NALEO 31st Annual Conference In San Diego

The All New Toyota Highlander Hybrid Will Serve as the Conference’s Official Vehicle


LOS ANGELES, June 24, 2014 /PRNewswire-HISPANIC PR WIRE/ — The National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund will welcome Toyota as presenting sponsor of the NALEO 31st Annual Conference in San Diego.  The nation’s largest gathering of Latino elected officials, the NALEO 31st Annual Conference runs from Thursday, June 26 to Saturday, June 28.  The 2014 Toyota Highlander Hybrid will also serve as the conference’s official vehicle. 

Photo – http://photos.prnewswire.com/prnh/20140623/120707

Anthony Salcido (left), vice president of Toyota Motor Sales, Inc., delivers the 2014 Highlander Hybrid to Arturo Vargas (right), executive director of NALEO Educational Fund. The Highlander Hybrid is the official car of the NALEO 31st Annual Conference, to be held June 26-28, 2014, in San Diego, Calif.

“Toyota is a strong partner of NALEO Educational Fund and a great supporter of the Latino community.  We are thrilled to have them join us as presenting sponsor of this year’s annual conference,” said Arturo Vargas, executive director of NALEO Educational Fund.  “We also appreciate Toyota adding to their support for NALEO Educational Fund by providing us with a new Highlander Hybrid, which will allow us to pursue our work across the region more effectively and with a smaller environmental footprint than ever before. Protecting our natural resources needs to be an even greater priority for all Americans, and we hope our partnership with Toyota will help expand awareness of the important role that hybrids and other green transportation can have for Latinos nationwide.”

“At Toyota, we are great believers in NALEO Educational Fund and in its mission to expand civic engagement across the Latino community,” said Patricia Salas Pineda, group vice president of Hispanic Business Strategy Group at Toyota.  “We are pleased to have the opportunity to expand our long-standing support for NALEO Educational Fund this year and to join NALEO’s members in San Diego for this very important conference.”

The NALEO 31st Annual Conference will include more than 1,000 Latino public officials and supporters from communities across the country.  2014 marks Toyota’s seventh year supporting NALEO Educational Fund.

The 2014 Toyota Highlander Hybrid is an all-new vehicle.  Since it was first introduced eight years ago, Highlander Hybrid owners have saved an estimated 1,511,075.28 tons of carbon dioxide emissions and approximately enough fuel to drive around the earth 316,622 times.

About NALEO Educational Fund

NALEO Educational Fund is the nation’s leading non-profit organization that facilitates the full participation of Latinos in the American political process, from citizenship to public service.

About NALEO

The National Association of Latino Elected and Appointed Officials is the leadership organization of the nation’s more than 6,000 Latino elected and appointed officials.

About Toyota 

Toyota (NYSE: TM), the world’s top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. 

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good.  For more information about Toyota, visit www.toyotanewsroom.com

SOURCE Toyota


March Of Dimes Elects Four New Trustees

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March Of Dimes Elects Four New Trustees



Welcomes Former US Surgeon General, National Reporters and Marketing Expert


WHITE PLAINS, N.Y., June 23, 2014 /PRNewswire-HISPANIC PR WIRE/ — Four leaders in the fields of medicine, media and marketing were elected to the March of Dimes National Board of Trustees, it was announced today. March of Dimes trustees serve as volunteers and play a vital role in the governing of the organization, serving as representatives of the public in advancing the March of Dimes mission for mother and baby health. Trustees serve five-year terms.

The new trustees are:

  • Regina Benjamin, MD, MBA, former U. S. Surgeon General, Founder BayouClinic in Alabama, and Endowed Chair of Public Health Sciences Xavier University of Louisiana.
  • Gretchen Carlson, host of Fox News Channel’s The Real Story with Gretchen Carlson, and a long-time March of Dimes volunteer, including serving as member of the March of Dimes National Communications Advisory Council.
  • Lisa Belkin, author and senior national correspondent for Yahoo News. Previously, Ms. Belkin was a columnist for The New York Times covering Lifestyles and Parenting.
  • Alfredo Gangotena, Global Chief Marketing Officer of Sotheby’s. Mr. Gangotena is a Board Member of the SOS-Prema association in France, the nonprofit organization that supports moms and premature babies.

“The diverse backgrounds, experience and expertise, of each of these individuals combined with their shared commitment to improving the health of moms and babies, will enable us to expand the reach of our mission. We’re honored they have joined our Board of Trustees,” says Dr. Jennifer L. Howse, president of the March of Dimes.

From her early days as the family physician founder of a rural health clinic in Alabama to her leadership role in the worldwide advancement of preventive health, Dr. Regina Benjamin has forged a career that has been recognized by a broad spectrum of organizations and publications. Dr. Benjamin specializes in prevention policies and health promotion among individuals as well as large populations, especially concerning obesity, and children’s health. She has special interest in rural health care, health disparities among socio-economic groups, suicide, violence, and mental health. Dr. Benjamin has a bachelor of science degree in chemistry from Xavier University, New Orleans, attended Morehouse School of Medicine, earned her doctorate in medicine from the University of Alabama at Birmingham, and a master of business administration from Tulane University. In May 2013, Reader’s Digest, ranked her #22 of the “100 Most Trusted People in America.

Gretchen Carlson’s involvement with the March of Dimes began with her high school’s Key Club fundraiser and her support of the March of Dimes has never wavered. She was Miss America in 1989 and the first classical violinist to win the talent competition. Ms. Carlson began her career in broadcast journalism as a reporter at a local television station in Richmond, Virginia and worked at stations in Cincinnati, Cleveland and Dallas before becoming a national correspondent and host of The Saturday Early Show for CBS News. For her reporting, she earned two Emmy Awards. Ms. Carlson then moved to Fox News as co-host of Fox and Friends before starting her own show in 2013. Ms. Carlson serves on the Miss America Organization Board and is a Sunday school teacher. She often serves as the host and moderator of March of Dimes meetings and events. Ms. Carlson graduated with honors from Stanford University and studied at Oxford University in England. She resides in Connecticut with her husband and two children.

Lisa Belkin has worked as a journalist for The New York Times (where she created both the Life’s Work column and the Motherlode blog), the Huffington Post, and currently Yahoo News, covering the challenges facing children, parents and families today. A former medical reporter, Ms. Belkin has often written about issues relevant to the work of the March of Dimes, including birth defects and premature birth. Ms. Belkin is also the author of three books – Life’s Work: Confessions of an Unbalanced Mom, Show Me a Hero (slated to become an HBO miniseries) and First, Do No Harm. She has also hosted “Life’s Work with Lisa Belkin” on XM Radio, and has been a regular contributor on Public Radio International’s The Takeaway and NBC-TV’s Today Show. Ms. Belkin is a graduate of Princeton University, where she was a visiting professor in the Humanities Council, teaching narrative non-fiction as an instrument of social change. Ms. Belkin resides in a suburb of New York City with her husband and two sons.

Prior to his current position as Chief Marketing Officer at Sotheby’s, the preeminent international auction house established in 1744, Alfredo Gangotena served as the Global Chief Marketing Officer at MasterCard Worldwide. During his tenure, MasterCard was the top global brand in terms of ranking growth from 2009-2013, according to the BrandZ report. Previously, Mr. Gangotena held senior management positions at Hutchison-Priceline, the Henkel Group in Germany, Procter & Gamble, Universal Music-Polygram in France, and the Disneyland Theme Park in Paris for the Walt Disney Company. Mr. Gangotena holds a Master of Science degree from the University of Wisconsin, Madison, and is a graduate engineer from Ecole Centrale in Paris, France. Mr. Gangotena resides in New York City. He is married and has two daughters.

The March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. For the latest resources and information, visit marchofdimes.com or nacersano.org. Find us on Facebook and Twitter.

SOURCE March of Dimes


(Español) Disfrute del sol con cuidado — Cualquier persona puede padecer cáncer de piel

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#passtheball Soccer for social change

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#passtheball Soccer for social change

— Brazilian Artist Vik Muniz and Televisa’s Chairman Emilio Azcarraga Jean launch social impact campaign in Rio de Janeiro, in association with The Global Shapers Community and streetfootballworld.

— Twelve organizations focused on using soccer as a social tool from Sierra Leone to Brazil will get the funds to help young people.

— The social campaign is a result of Vik Muniz’s latest documentary This is not a Ball, co-directed with Juan Rendon and produced by Emilio Azcarraga Jean and Bernardo Gomez.


RIO DE JANEIRO, June 23, 2014 /PRNewswire-HISPANIC PR WIRE/ — Emilio Azcarraga Jean, Chairman of the Board of Directors and CEO of Grupo Televisa; the Sao Paulo and Rio Hubs of the World Economic Forum’s community of Global Shapers; Vik Muniz, Brazilian artist and photographer; Director Juan Rendon and Jurgen Griesbeck, founder and CEO of streetfootballworld, have joined forces to launch the #Passtheball initiative at an event that took place last Friday in Rio de Janeiro as part of the documentary This is not a Ball. #Passtheball is aimed at highlighting the aspect of soccer that engages young people as a means of teaching them important life skills and creating opportunities for a brighter future.

Photo – http://photos.prnewswire.com/prnh/20140623/120619

This is not a Ball is an inspiring film that explores different cultures’ innate passion for the simplest of objects: the soccer ball. Produced by Videocine, an affiliate of Grupo Televisa, this powerful documentary challenges the audience while simultaneously empowering them to take action.

Vik Muniz makes the viewer an active participant in the film by presenting opportunities to collaborate both during and after the movie plays. Over 20,000 soccer balls were used to construct two art installation pieces in Brazil and Mexico. Those soccer balls will be repurposed and sold as part of This is not a Ball’s fundraising effort, #Passtheball — a powerful social movement that enables the documentary to transcend the two-dimensional cinematic experience by impacting the world around us.

Supported by the globally respected entity in social impact and the unparalleled experts in development through soccer, Fundacion Televisa and streetfootballworld respectively, the newly created #Passtheball global initiative is a collaborative effort that will benefit twelve organizations from Brazil to Sierra Leone focused on using soccer as a social tool.

“As photography becomes progressively ephemeral through its digital dissemination, my work aims to reconnect it to the senses by engaging the public with its material and physical character. This is not a Ball is part of that effort, working to collaborate with audiences through a symbiotic relationship. With the support of organizations like streetfootballworld and Fundacion Televisa, the relationship is deepened and our impact grows bigger. That is what I’m most excited about.” – Vik Muniz

“Vik Muniz called upon the Global Shapers community to collaborate on how best to leverage the powerful message in his documentary, This is not a Ball. His hope, one that our community shares, is that by reaching out to young people we can make a real difference. The symbolism of the ball and the power it carries are exceptionally strong tools for our work.” – Germano Guimares, member of the World Economic Forum Hub Sao Paulo.

“At Fundacion Televisa we believe that organizations have the greatest impact when everyone works together – from corporations to non-profits to individuals. That’s why we are so excited about our partnership with This is not a Ball. The documentary tells a compelling story about how one simple object can change lives, and then gives viewers the chance to make a difference. We are proud to be part of this movement for social good, backed by talented artists and incredible partners. Let’s make a difference together.” – Emilio Azcarraga Jean.

“Film and soccer share the ability to engage, inspire and motivate millions of people around the world. We’re thrilled to be collaborating with respected artist and activist, Vik Muniz, and we’re looking forward to working with Vik and Emilio Azcarraga at Fundacion Televisa. Our team has seen, firsthand, how passion for soccer can generate social impact around the globe and we can’t wait to share the story with the world.” – Jurgen Griesbeck.

This is not a Ball transforms the power of the ball into an innovative social movement that seeks to make a positive impact in the world.

Note to editors:

Documentary is now available in Netflix
Make a donation and #passtheball: https://donate.thisisnotaball.com/eng/donate
Become a fan on Facebook: https://www.facebook.com/thisisnotaball
Follow us on Twitter: https://twitter.com/thisisnotaball
Watch the trailer on YouTube: https://www.youtube.com/user/thisisnotaball

Fundacion Televisa: http://www.fundaciontelevisa.org/ 
Sao Paulo and Rio Hubs of the World Economic Forum’s community of Global Shapers: http://www.globalshapers.org/hubs/sao-paulo 
Street Football World: www.streetfootballworld.org/

Propeller Strategies helped shape the social impact campaign for the documentary and designed the communications strategy.

SOURCE Propeller Strategies


San Juan Press Conference: Dr. Robert Shapiro to Release Analysis that Shows PR Government’s Move to Nullify Its Agreements with Doral Financial Corporation Has Alarming Economic Implications

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San Juan Press Conference: Dr. Robert Shapiro to Release Analysis that Shows PR Government’s Move to Nullify Its Agreements with Doral Financial Corporation Has Alarming Economic Implications


SAN JUAN, Puerto Rico, June 23, 2014 /PRNewswire-HISPANIC PR WIRE/ — On Tuesday, June 24, at 11:30 a.m. EDT, Dr. Robert Shapiro, former U.S. Undersecretary of Commerce for Economic Affairs, will hold a press conference at the Ritz Carlton in San Juan (Isla Verde). Dr. Shapiro’s remarks will focus on his new paper set to be released Tuesday entitled, The Importance of the Rule of Law and Enforcement of Contracts For Foreign Investment and Economic Modernization: How Efforts by Puerto Rico’s Treasurer to Nullify Tax Agreements with a Local Financial Institution Will Aggravate the Commonwealth’s Economic Problems.

The press conference follows a recent decision by the Puerto Rico Government to nullify a tax agreement with Doral Financial Corporation, the Commonwealth’s second-largest mortgage lender. The contractual agreement spanned three successive administrations in Puerto Rico, all of which acknowledged that Doral had overpaid its taxes and that the Government is legal obliged to repay Doral for those overpayments.

In advance of the release of his new paper, Dr. Shapiro said, “When a government unilaterally walks away from a contract, it sends troubling signals to the financial markets that stifles foreign direct and financial investments. Given Puerto Rico’s current economic conditions – depressed business investment, the long-term contraction in GDP, falling per-capita incomes, and junk-bond status for its public debt – additional reductions in investment could have severe consequences.”

“The Government of Puerto should reverse its current position with regard to Doral and reassure both the Island’s businesses and U.S. and foreign investors that Puerto Rico will abide by the unbiased application of the rule of law and respect for contracts and property rights.”

Accredited members of the press are asked to reserve space at the press conference by notifying Miriam Warren at [email protected]. A copy of Dr. Shapiro’s paper will be found at www.doralpuertoricofacts.com on the day of the release.

About Dr. Shapiro: Robert Shapiro was Undersecretary of Commerce for Economic Affairs in the Clinton Administration and is currently a Senior Fellow at the Georgetown University School of Business and chairman of the advisory firm, Sonecon. Dr. Shapiro is also an advisor to Doral Financial Group. In the past, he has advised, among others, President Bill Clinton, Vice President Al Gore, British Prime Minister Tony Blair and Foreign Secretary David Miliband, U.S. Treasury Secretaries Robert Rubin and Timothy Geithner, other senior officials of the Obama administration, then Senators Barack Obama and Hillary Clinton, the International Monetary Fund, and senior executives in many Fortune 100 companies. He also served as Vice President and co-founder of the Progressive Policy Institute, Legislative Director and Economic Counsel to Senator Daniel Patrick Moynihan, and as a fellow of Harvard University, the National Bureau of Economic Research and the Brookings Institution. He holds a Ph.D. from Harvard as well as a M.Sc. from the London School of Economics and an A.B. from the University of Chicago.

About Doral Financial Corporation: Doral Financial Corporation is a bank holding company engaged in banking, mortgage banking and insurance agency activities through its wholly-owned subsbidiaries Doral Bank, with operations on the mainland U.S. (New York metropolitan area and northwest region of Florida) and Puerto Rico. Doral Financial Corporation’s common shares trade on the New York Stock Exchange under the symbol DRL. Additional information about Doral Financial Corporation can be found at www.doralpuertoricofacts.com.

SOURCE Doral Financial Group


US Soccer Star Eddie Johnson Joins The Search For The Ultimate BACARDI® Untameable Fan

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US Soccer Star Eddie Johnson Joins The Search For The Ultimate BACARDI® Untameable Fan

Leading spirits brand asks consumers what they would sacrifice for a chance to experience the Final Match with the world’s most untameable fans


CORAL GABLES, Fla., June 23, 2014 /PRNewswire-HISPANIC PR WIRE/ — BACARDI rum, the world’s best-selling and most awarded rum, announces its BACARDI Untameable Fan contest, whereby one worthy fan and a guest will win a trip to one of the countries whose team is playing in the final soccer match this summer. To prove they deserve the BACARDI Untameable Fan title, soccer buffs in the United States can share photos or videos of a prized possession they would be willing to sacrifice at www.bacardiuntameablefan.com for a chance to experience the final match surrounded by the most untameable fans in the world.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7239951-soccer-star-eddie-johnson-joins-search-ultimate-bacardi-fan/

BACARDI rum tapped Eddie Johnson, 2012 MLS Comeback Player of the Year, to share what it takes to be a BACARDI Untameable Fan. Johnson, one of the youngest players to sign with Major League Soccer, knows first-hand about making sacrifices to pursue a passion.

“I’m very passionate about the game and that has certainly helped to drive my success, but when I’m on the field, it’s the fans who fuel my performance,” said Johnson. “In my experience, there are fans, and then there are untameable fans — the ones who take the game to a whole new level with their passion and enthusiasm.”

It is an uncompromised passion that has been a driving force for BACARDI as well. For more than 150 years, the brand has fearlessly honored the legacy of its founders whose irrepressible spirit made BACARDI rum what it is today. Through earthquakes, distillery fires, Prohibition, revolution, exile and more, the BACARDI brand and family’s story can be summed up with one word: “Untameable.”

BACARDI Untameable Fan is an extension of the brand’s ongoing global campaign “BACARDI Untameable Since 1862,” which comes to life nationally through television, digital and print ads that embody the true grit and determination that sustained the rum brand and helped it thrive. The BACARDI Untameable Fan contest winner will be announced July 7, 2014 on the contest webpage, www.bacardiuntameablefan.com.

About BACARDI Rums
In 1862, BACARDI revolutionized the spirits industry when founder Don Facundo Bacardi Masso began producing his remarkable light-bodied, smooth rum. The unique taste of BACARDI inspired cocktail pioneers to invent some of the world’s most famous drink recipes including the Mojito, the Daiquiri, the Cuba Libre, the Pina Colada, and the Presidente. BACARDI Superior rum has won more than 550 awards for quality and taste making it the world’s most awarded rum. Today, BACARDI is produced in Puerto Rico, following the production legacy set forth by Don Facundo Bacardi Masso – crafted in a five step distillation process, mellowed in American white oak barrels, and filtered five times for unparalleled quality and smoothness. http://www.Bacardi.com

About Bacardi U.S.A., Inc.
Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world’s leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® Superior rum, the world’s favorite and best-selling premium rum, as well as the world’s most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR’S® Blended Scotch whisky, the world’s most awarded blended Scotch whisky and the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world’s leading vermouth and the world’s favorite Italian sparkling wines; CAZADORES® 100 percent blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; and other leading and emerging brands. For additional information, visit http://www.bacardiusa.com.

For additional information:
Jennifer Mestayer
Zeno Group
212-299-8976 / [email protected]

LIVE PASSIONATELY. DRINK RESPONSIBLY.

BACARDI, its label, its bottle design and the Bat Device are trademarks and/or registered trademarks of Bacardi & Company Limited. © 2014, ALL RIGHTS RESERVED.

SOURCE BACARDI U.S.A.


Bancomer Transfer Services remittances reach 1,100 Walmart de Mexico stores

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MEXICO CITY, June 23, 2014 /PRNewswire-HISPANIC PR WIRE/ — Walmart de Mexico y Centroamerica and Bancomer Transfer Services Inc. (BTS), part of BBVA's U.S. operations, have teamed up to provide remittances collection services in more than 1,100 Walmart de Mexico y Centroamerica's stores in Mexico. The move will expand the reach of BTS's money transfer system to more than 13,000 payment locations in Mexico.

For recipients, it means they will be able to collect money sent from the U.S. at even more locations and more conveniently since Walmart stores in Mexico, under the brands Bodega Aurrera, Walmart, Superama and Suburbia,
are open year-round and have extended business hours in more than 468 locations throughout the country.

"Remittances are an important part of the economy of many families we serve in Mexico," said Antonio Ocaranza, Corporate Communications director of Walmart de Mexico y Centroamerica, "This partnership with Bancomer Transfer Services will give our customers an extraordinary way to receive family remittances from their relatives in the United States in an easy, fast, safe manner — and at convenient hours."

"This partnership is obviously a good business decision," said Manolo Sanchez, BBVA U.S. country manager and chairman and CEO of BBVA Compass. "But more than that, it speaks to our abiding goal of building a better future for every person in every community where you see our name. We want to make these kinds of transactions safe
and easy so people can then go about the business of living their lives."

Since Walmart de Mexico and Centroamerica and BTS signed an agreement to provide remittance services in October 28, 2013, service has grown from 672 stores to 1,175 stores in June.

Remittances constitute a major bond between Mexico and the U.S. In April 2014, remittances to Mexico grew 2.1 percent year-over-year, according to Mexico's Central Bank.

Walmart de Mexico y Centroamerica, a subsidiary of Wal-Mart Stores Inc., said that the deal makes the retailer even more of a convenient destination for its customers.

Walmart de Mexico y Centroamerica

Contribuimos a mejorar la calidad de vida de las familias en Mexico y Centroamerica

Walmart
de Mexico y Centroamerica es una empresa dedicada al sector comercio que tiene como vision contribuir a mejorar la calidad de vida de las familias en Mexico y Centroamerica. Opera en seis paises: Costa Rica, El Salvador, Guatemala, Honduras, Mexico y Nicaragua. Cuenta con una amplia variedad de formatos, que incluye tiendas de descuento (Bodega Aurrera Express, Despensa Familiar y Pali), supermercados (Superama, Supertienda Paiz, La Despensa de Don Juan, La Union y Masxmenos), bodegas (Bodega Aurrera, Mi Bodega Aurrera, Maxi Pali y Maxi Despensa), hipermercados (Walmart), clubes de precios con membresias (Sam´s Club y ClubCo) y tiendas de ropa (Suburbia), que al 4 de junio de 2014 suman 2,873 unidades. En 2013, Walmart de Mexico y Centroamerica reporto ventas superiores a 420,000 mdp http://www.walmartmexicoycam.com Buscanos en Facebook (Walmart de Mexico y Centroamerica) y Twitter (@WalmartMXyCAM).

About Bancomer Transfer Services

Based in Houston, BTS is an affiliate of BBVA USA, which is part of the BBVA Group (NYSE: BBVA) (MAD: BBVA), a multinational financial service group that operates in more than 30 countries. BTS has provided money transfer services to Mexico since 1995 and expanded to other key Latin American markets in 2002. Today, BTS offers consumer money transfer services to 27 countries with over 40,000 payment locations. With this strong foundation, BTS continues expanding the service in Europe and Asia. The strength of the BBVA global brand, coupled with technology and compliance capabilities, makes BTS an attractive proposition for financial
institutions and customers around the world that require money transfer services.

SOURCE Walmart de Mexico y Centroamerica

(Español) BACARDI BUSCA LOS AFICIONADOS DE BACARDI MÁS INDOMABLES

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Vallarta Supermarkets in Oxnard Hosts Muscular Dystrophy Association Check Presentation

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FRESNO, Calif., June 23, 2014 /PRNewswire-HISPANIC PR WIRE/ — Vallarta Supermarkets invites you to their Muscular Dystrophy Association, (MDA), Check Presentation. This event will take place on Thursday June 26, 2014 at 11am at Vallarta Supermarkets located at 2690 East Vineyard Ave Oxnard, California 93036.

Logo – http://photos.prnewswire.com/prnh/20140103/LA39827LOGO

Vallarta Supermarkets dedicates each year one full month, chain-wide, to allow customers and visitors to make donations to the
Muscular Dystrophy Association. The campaign consists of cashiers inviting customers to donate at the check-stands, weekly updates on store performances, and full MDA decor at the front-end of the stores with signed MDA mobiles. All funds raised at the end of the fundraiser are disbursed to the local MDA chapters based on store locations. This confirms Vallarta Supermarkets' sincere commitment to help the local communities they serve.

The Muscular Dystrophy Association uses raised funds in three specific areas – MDA Summer Camp, MDA Research, and Assistance to MDA families. The MDA Summer Camp is an exciting one-week camp for children with Muscular Dystrophy which allows the kids to have a fun and enjoyable summer performing activities catered to their abilities – this event raises the children's self esteem as they are able to play, swim, and run the same way
as other children their ages. In the research portion, MDA dedicates funds for scientific research for new therapies, medicine, technologies, and a better understanding on neuromuscular diseases in hopes of one day securing a cure for each type. Part of MDA's commitment to their registered families is free assistance for their daily use machines, medicine, and more. All of this is available thanks to the support received by many organizations, including Vallarta Supermarkets.

This year, between all forty-four Vallarta Supermarkets locations, raised a total of $143,556.79. The Muscular Dystrophy Association Fundraiser began the day before their new Vineyard location in the city of Oxnard opened. Their newly trained cashier staff raised a total of $7,641.00. Impressive result for the new team.

Invitation:

Date: Thursday June 26, 2014

Address: Vallarta Supermarkets – 2690 East Vineyard Ave Oxnard, California 93036

Time: 11am to 1pm

ABOUT THE MUSCULAR DYSTROPHY ASSOCIATION:

The Muscular Dystrophy Association is the world's leading nonprofit health agency dedicated to finding treatments and cures for muscular dystrophy, amyotrophic lateral sclerosis (ALS) and other neuromuscular diseases. They do so by funding worldwide research; providing comprehensive health care services and support to MDA families nationwide; and by rallying communities to fight back through advocacy, fundraising and local engagement.

ABOUT VALLARTA SUPERMARKETS:

Founded in 1985; Vallarta Supermarkets is a full-service grocery independent chain with 44 locations throughout the state of California. Vallarta Supermarkets is known for having fresh produce, quality meats, exquisite pastries, and specialty items
from Latin America and other parts of the world. Vallarta Supermarkets locations go from Fresno to San Diego, California. Visit www.vallartasupermarkets.com for additional information.

For any further questions please contact Ruby Martinez, Marketing Manager at Vallarta Supermarkets.

Phone: (818) 898-0088 ext 1224, Email: [email protected], Fax: (818) 898-0119

SOURCE Vallarta Supermarkets

Consumer Groups Urge MARTA to Abandon Consideration of Alcohol Ad Sales, Naming Rights

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Consumer Groups Urge MARTA to Abandon Consideration of Alcohol Ad Sales, Naming Rights

MARTA’s Proposal Would Undermine Integrity of Public Transit and Pose Harm to Public Health, Particularly Youth


WASHINGTON, June 20, 2014 /PRNewswire-HISPANIC PR WIRE/ — The Metropolitan Atlanta Rapid Transit Authority (MARTA) should abandon its considerations to expand the sale of alcohol advertisements and sell station naming rights, Public Citizen and Alcohol Justice said in a letter sent today to MARTA CEO Keith Parker.

Logo – http://photos.prnewswire.com/prnh/20110727/DC41105LOGO

According to a recent request-for-proposals (RFP) posted on the agency’s website, MARTA seeks to hire an advertising firm to handle a new initiative to expand the sale of advertisements on transit property. The RFP states that new alcohol advertising and naming rights will be among the programs evaluated and considered.

Fourteen major transit agencies in the U.S. allow alcohol advertising, according to an Alcohol Justice report titled, “These Bus Ads Don’t Stop for Children: Alcohol Advertising on Public Transit.” Eighteen other major metropolitan transit agencies across the country ban alcohol advertising on their property.

“We write to strongly urge you to abandon considerations to expand the sale of alcohol advertisements and introduce rail station naming rights. These decisions will put the city and the Transit Authority on a path that undermines the integrity of the city’s public transportation system and harms the public health of its citizens,” wrote Public Citizen President Robert Weissman and Sarah Mart, director of research at California-based Alcohol Justice and report author.

The groups point out the effects that MARTA’s plans would have on the thousands of children and teens who use MARTA. In the letter, they wrote, “The science is clear: a child is more likely to consume alcohol with each exposure to alcohol advertising. Research shows each additional dollar spent on alcohol advertising raises the number of drinks consumed by 3%.”

The advocacy groups also assert that such plans are unlikely to alleviate the financial strain MARTA is facing, pointing to the relatively negligible revenue generated by alcohol advertisement and naming rights sales in other cities. According to Alcohol Justice’s report, revenue from alcohol ads made up less than 1 percent of the reporting agencies’ annual operating revenue. Moreover, consulting firms in these cities have taken significant cuts of sales revenues, reducing further the marginal revenue benefits.

Public Citizen is a national, nonprofit consumer advocacy organization based in Washington, D.C., with more than 300,000 members and supporters. To learn more, visit www.citizen.org.

Alcohol Justice is a national advocacy, research, media and policy organization that directly challenges the political influence and marketing might of global alcohol corporations. For more information please visit www.AlcoholJustice.org

Contact: Michael Scippa, Alcohol Justice (415) 548-0492
Eva Seidelman, Public Citizen (202) 588-7751
Angela Bradbery, Public Citizen (202) 588-7741

 

SOURCE Alcohol Justice


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