Sherwin-Williams & SOCCER.COM Launch The Ultimate Soccer Room Sweepstakes

June 17, 2014

CLEVELAND, June 17, 2014 /PRNewswire-HISPANIC PR WIRE/ — Sherwin-Williams, in partnership with SOCCER.COM, today announced the Ultimate Soccer Room Sweepstakes in which participants can enter to win gift cards to create the soccer room of their dreams. One grand prize winner will be awarded $1,000 in gift cards from SOCCER.COM and a $500 Sherwin-Williams gift card along with an additional $500 VISA® gift card.

“Soccer is on everyone’s mind this summer, so Sherwin-Williams is pleased to give soccer fans a way to bring their sport’s passion to life through color,” says Jason Riveiro, Multicultural Marketing Manager, Sherwin-Williams. “We’re proud to partner with SOCCER.COM as soccer enthusiasts across the United States enter for a chance to win gift cards to make their soccer room dreams a reality.”

“Soccer fans use color to show support for their team, and when it comes to color, Sherwin-Williams is the perfect partner for this promotion,” says Jim Noonan, VP Marketing, SOCCER.COM. “Soccer fans are some of the most passionate spectators around, so helping them to create a room to watch and cheer on their favorite teams is an honor. We look forward to seeing how the winners take soccer to the next level in their homes.”

The Ultimate Soccer Room Sweepstakes runs through August 31, 2014. Participants can register at www.SWLatino.com/SoccerRoom and can receive up to 5 bonus entries by referring a friend to the sweepstakes. Winners will be randomly selected. For complete sweepstakes rules, visit miscolor.es/soccerroomrules.

About SOCCER.COM: SOCCER.COM’s mission is to be the world’s leading authentic grassroots soccer company, building strong relationships in a vibrant, creative and ethical environment. To inform, inspire and innovate. Based in Hillsborough, North Carolina, our company was founded in 1984 by the Moylan family to provide American soccer players with equipment and information unavailable anywhere else. We mailed our first catalog, Eurosport, in 1984 and launched our website, SOCCER.COM, in 1994. Since our first soccer ball left the warehouse, we have promoted the game of soccer at all levels and educated players, referees and their families about the game and its equipment.

ASK SHERWIN-WILLIAMS™
For nearly 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional products, resources to make confident color selections and expert, personalized service that’s focused on unique project needs. Sherwin-Williams products can only be found at its more than 3,900 neighborhood stores across North America. For more information, visit sherwin-williams.com. Join Sherwin-Williams on Facebook, Twitter and Pinterest.

Media Contact

Thalia Rybar

AC&M Group

704-697-4413

[email protected]

SOURCE Sherwin-Williams

How to treat pollen allergies in the Summer

June 17, 2014

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WASHINGTON, June 17, 2014 /PRNewswire-HISPANIC PR WIRE/ — Pollen is the main trigger of allergies in the Summer. Pollen allergies can cause sneezing, nasal congestion, coughing and itchiness in the nose, eyes and throat.

According to the Food and Drug Administration, about 35 million Americans suffer from pollen allergy, commonly known as hay fever.

Follow these tips to prevent or treat this type of allergies.

Allergy prevention

Limit your outdoor activities in the mornings, a time when pollen levels are at their highest.
Take a shower and change clothes at home if you were outdoors. This will help clear out any pollen left on your hair, body and clothing.
Avoid hanging your clothes to dry outdoors.
Keep your home and car windows closed on sunny, windy days. If possible, use air conditioning.
Avoid mowing the lawn or sweeping the deck or patio too often.

Allergy medicine

Certain medicines may help alleviate symptoms of allergies or allergic rhinitis. Talk to your doctor about the right allergy medications for you.

Some common allergy medications include:

Nasal and oral decongestants
Antihistamines in pill, syrup, or drop form
Nasal sprays, with or without corticosteroids

Allergy tests

If your symptoms are too difficult to manage with medication, your doctor can perform a skin allergy test to get a more accurate diagnosis. Based on the results, the doctor will prescribe the proper course of treatment.

To learn more about health issues, see USA.gov and GobiernoUSA.gov, the U.S. Government’s official web portals in English and Spanish, and part of the U.S. General Services Administration (GSA)

SOURCE GobiernoUSA.gov/USA.gov

City to Host a Fifth Spurs NBA Championship Celebration

June 16, 2014

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SAN ANTONIO, June 16, 2014 /PRNewswire-HISPANIC PR WIRE/ — San Antonians are invited downtown this Wednesday, June 18 to help the San Antonio Spurs and the City of San Antonio celebrate a fifth NBA Championship.

A river parade community celebration begins at 6 p.m. on the San Antonio River Walk. Following the river parade, the celebration will move to the Alamodome for a special ceremony beginning at 9 p.m.

“The City is proud of our Spurs,” said San Antonio Mayor Julián Castro. “This fifth championship cements the Spurs’ legacy as one of the greatest sports franchises in history.”

Both events are part of the 2014 Spurs Championship Celebration, presented by H-E-B and BBVA Compass. The City of San Antonio is hosting the celebration for the Spurs and the entire community. Rio San Antonio Cruises and the Paseo del Rio Association are also providing support for the event.

The events will be broadcast live by several local network affiliates. In addition, the events will be webcast live online at Spurs.com. Event information is also available at VisitSanAntonio.com.

RIVER PARADE DETAILS:

The river parade will begin at 6 p.m. at the Arneson River Theater, travel through the River Center extension, and end at the Navarro Street Bridge. Barges will carry Spurs players and coaches, Spurs officials, former Spurs players, City and Bexar County officials, live musical entertainers and others down the San Antonio River.

Fans will not be allowed to claim a spot on the River Walk to view the parade until 4 p.m. the day of the parade.
Only those individuals with credentials will be allowed to view the parade from Arneson River Theater.
Due to security precautions, no ice chests, alcoholic beverages, glass containers, chairs, shopping bags, packages, Silly String or similar items will be allowed on the River Walk.

ALAMODOME CELEBRATION DETAILS:

Spurs players, coaches and local officials will address fans at the Alamodome and show off the latest championship trophy.

The doors for the Alamodome celebration will open at 4:30 p.m. No tickets will be needed to enter the Alamodome. Fans who arrive early at the Alamodome will be able to watch the victory parade broadcast live on an LED video wall, as well as the highlights of the Spurs 2014 NBA championship run.

VIA PARK & RIDE/PARKING INFORMATION:

Fans are encouraged to utilize the VIA Park & Ride service available from the AT&T Center. The VIA Park & Ride will be available in parking lots 6 and 7, accessible via Gate F off of AT&T Center Parkway. Shuttles will begin at 3:30 p.m. and will drop off fans at Alamo and Market Street for the 6 p.m. river parade or at the Alamodome for the 9 p.m. ceremony.

Return VIA Park & Ride service will be provided from the river parade at Alamo and Market Street to the AT&T Center location until 8 p.m., and return service will be provided from the Alamodome until one hour after the conclusion of the ceremony.

VIA charges $5 for each round trip passenger. However, a discount fare of $2.50 is available for children ages 5-11 years old, senior citizens 62 years or older with a photo ID, Medicare recipients, persons with disabilities, and students with a valid VIA ID. VIATrans patrons and Personal Care Attendants (PCAs) are free. Payment for fares will be accepted in cash only, so passengers are reminded to have exact change.

The City’s downtown parking garages, surface lots or parking meters are also available. More than 4,000 parking spaces are available near the River Walk and the

Alamodome. Parking fees range from $5 to $10 depending on location.

Parking Garages:	Surface Lots:
Marina – Market and Bowie	Durango Lot
Houston Street – College and Navarro	Houston/Nolan Lot
St. Mary’s Street – St. Mary’s and Travis	Market Square

*MEDIA: Questions regarding licensing and media credentials for the Arneson and the Alamodome should be directed to Carlos Manzanillo/Spurs Sports & Entertainment at 858-344-8620, [email protected], or Julie Shussler/Spurs Sports & Entertainment at 210-867-6825, [email protected].

SOURCE City of San Antonio

beIN SPORTS To Provide Robust Wall-To-Wall Coverage Of 2014 FIFA World Cup

June 16, 2014

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MIAMI, June 16, 2014 /PRNewswire-HISPANIC PR WIRE/ — beIN SPORTS has announced unprecedented English and Spanish language programming surrounding the upcoming 2014 FIFA World Cup. Viewers can tune into an exciting format that combines two of the network’s original studio shows, “The Express Xtra” and “The Locker Room” on both beIN SPORTS and beIN SPORTS en Espanol.

Fans can join familiar beIN SPORTS Hosts & reporters such as Ian Joy, Jeremy St. Louis, Ray Hudson, Terry Leigh, Phil Schoen, Ana Cobos, Miguel Serrano, Pablo Marino, and the rest of beIN SPORTS team along with an impressive roster of guest soccer stars for in-studio discussions, opinions and analysis of the most important headlines surrounding the World Cup.

All shows will be produced live from a state of the art studio built exclusively for beIN SPORTS World Cup Coverage on the shores of the famous Copacabana beach in Rio de Janeiro, Brazil, and from beIN SPORTS US headquarters in Miami, FL.

Viewers will be able to experience the exhilaration of soccer’s biggest stage on both of the networks’ English and Spanish channels, with over 16 reporters in reporting directly from Brazil, including beIN SPORTS’ own Kay Murray, Andres Cordero, and Jose Hernandez, who will provide coverage on the latest developments, sights and sounds surrounding the World Cup tournament. Coverage, topics, hosts and guests will vary between the independent English and Spanish shows.

English language coverage will have a specific focus on the US National team and traditional European powers, as well as a focus on Concacaf teams. Ian Joy will be the nightly host of “The Express Extra Brazil” in English, with Kay Murray and Andres Cordero as primary field reporters. Special guests will include Christian Vieri, Ruud Gullit, George Weah, Arsene Wenger, Glenn Hoddle, Jeremy St. Louis, Phil Schoen, Bodo Illgner, Luis Garcia, Tony Meola, Matteo Bonetti, Ray Hudson, Coby Jones, Michael Laudrup, Rodney Marsh, Cory Gibbs, Terri Leigh, George Metellus, Andy Gray and Richard Keys.

Spanish-language coverage on beIN SPORTS en Espanol will have a particular focus on the Latin American teams from Conmebol & Concacaf, as well as the US national team and defending champions Spain. Ana Cobos will host the Spanish-language “Express Xtra Brazil” nightly with Jose Hernandez providing field updates from all over Brazil. Special guests and personalities will include Eduardo Lara, Miguel Serrano, Pablo Marino, Luis Garcia, Alejandro Farffann, Jorge Otatti, Zinho, Alex Aguinaga, Marcelo Salas, Sergio Goycochea, Nuno Gomes, David Trezeguet, Juan Pablo Angel, Eduardo Biscayart, Jose Mari Bakero and Carmen Boquin.

“beIN SPORTS is thrilled to give US fans a first-hand look at all the action taking place in Brazil through a fresh, entertaining perspective, with such a cutting edge and robust level of coverage from our Copacabana World Cup studio,” said Antonio Briceno, Deputy Managing Director of beIN SPORTS North America. “Our team will provide extensive coverage of the World Cup tournament, bringing viewers unprecedented access and the latest news and developments from all the matches, teams, and players as well as a mix of exciting events, inspirational stories, and a glimpse at the Brazil’s diverse culture.”

After watching the games, viewers can to tune into beIN SPORTS for the opinions that count from the top experts that live and breathe soccer all year round. New programming schedule to feature:

	The Express Xtra Brazil
	June 10 – June 22:	10 pm EST / 7 PM PT (beIN SPORTS)
		11 PM EST / 8 PM PT (beIN SPORTS en Espanol)
	June 23 – July 14:	9 pm EST / 6 PM PT (beIN SPORTS)
		10 PM EST / 7 PM PT (beIN SPORTS en Espanol)

Scheduled Hosts & Guests to include:

“Express Xtra Brazil” on beIN SPORTS – Live from Copacabana Beach studios, Rio de Janeiro, Brazil

Host: Ian Joy

Field Reporters: Kay Murray, Andres Cordero

Christian Vieri, Ruud Gullit, George Weah, Arsene Wenger, Glenn Hoddle, Jeremy St. Louis, Phil Schoen, Bodo Illgner, Luis Garcia, Tony Meola, Matteo Bonetti, Ray Hudson, Coby Jones, Michael Laudrup, Rodney Marsh, Cory Gibbs, Terri Leigh, George Metellus, Andres Cordero, Kay Murray, Jose Hernandez, Andy Gray, Richard Keys

“Express Xtra Brazil” on beIN SPORTS en ESPANOL – Live from Copacabana Beach studios, Rio de Janeiro, Brazil

Host: Ana Cobos

Field Reporters: Andres Cordero, Jose Hernandez

Eduardo Lara, Miguel Serrano, Pablo Marino, Luis Garcia, Alejandro Farffann, Jorge Otatti, Zinho, Alex Aguinaga, Marcelo Salas, Sergio Goycochea, Nuno Gomes, David Trezeguet, Juan Pablo Angel, Eduardo Biscayart, Ana Cobos, Jose Mari Bakero, Carmen Boquin

About beIN SPORTS USA
beIN SPORTS, the international sports network, is the fastest growing international sports network in the U.S., offering viewers premium sports content and entertainment across multiple platforms including TV channels beIN SPORTS and beIN SPORTS en Espanol. A cornerstone of beIN SPORTS USA is its unrivaled live soccer coverage, news and in-depth analysis of the top leagues from around the world, including exclusive matches from La Liga, Serie A, Ligue 1, Russian Premier League, Football Championship (UK), Copa America 2015, and CONMEBOL/CONCACAF World Cup Qualifiers. With beIN SPORTS PLAY, authenticated subscribers can also enjoy all the exciting action and stream live overflow matches offered in HD on your computer, tablet or smartphone. In addition to soccer, beIN SPORTS serves as a haven to fans of motorsports, tennis, rugby, volleyball and Boxing, among others.

For more information, please visit www.beinsports.tv. Follow us on Twitter @beINSPORTSUSA and/or @ESbeINSPORTS and like our beIN SPORTS USA Facebook page for breaking news and real-time updates.

SOURCE beIN SPORTS

Coors Light® And Sports Marketing Monterrey Bring The Excitement Of First Division Mexican Soccer To The U.S.

June 16, 2014

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CHICAGO, June 16, 2014 /PRNewswire-HISPANIC PR WIRE/ — Coors Light, the official sponsor of Liga MX, has partnered with Sports Marketing Monterrey on a three-year deal for the U.S. marketing rights of six Liga MX clubs. As part of the partnership, Coors Light is the presenting sponsor of the Socio MX Tour, which includes five friendly matches among first division Mexican soccer teams, including elite teams Cruz Azul, Club Monterrey and Pumas.

Logo – http://photos.prnewswire.com/prnh/20130523/CG19623LOGO

“We are very excited to bring Liga MX teams to soccer fans here in the U.S. There is nothing better than cheering on the team you grew up with,” said Marques Jackson, manager of sports and entertainment marketing for MillerCoors. “Our goal is to create an unforgettable experience for our Coors Light consumers and we believe this tour will achieve just that.”

The match between Cruz Azul and Monterrey kicks-off the annual tournament July 3 in Dallas. It will be followed by matches in San Antonio, Chicago, Los Angeles and San Diego. ESPN, a global media partner of the tour, will broadcast the games in more than 20 countries outside of the U.S., and Lieberman Broadcasting will broadcast the games in the U.S. via Estrella TV.

“We are thrilled to announce this partnership with Coors Light to provide the best Mexican soccer content in the United States, offering fans the opportunity to enjoy high quality exhibition games. In addition, fans will get to meet their soccer idols and experience soccer in a new and different way,” said Jorge Villalobos, CEO Sports Marketing Monterrey”

The tour will feature player appearances in each market. Players will sign autographs and take photos with legal-drinking-age fans at in-store events before the games. In Chicago, a camera crew will capture the players and all the behind-the-scenes-action before and after the game. Fans will have access to the exclusive footage on Facebook.com/FanaticosDelFrioCoorsLight.

Tour Schedule and Tickets:

Dallas: July 3 at 7:30 p.m., Cotton Bowl
Monterrey vs. Cruz Azul
Tickets available through Ticketmaster, Fiesta Mart and Supermercados El Rancho

San Antonio: July 6 at 6 p.m., Toyota Field
Monterrey vs. Scorpions (NASL Club)
Tickets available through Ticketmaster

Chicago: July 6 at 2 p.m., Soldier Field
Pumas vs. Cruz Azul
Tickets available through Ticketmaster

Los Angeles: July 9 at 8 p.m., Stub Hub Center
Chivas vs. Cruz Azul
Tickets available through Stub Hub and www.AXS.com

San Diego: July 12 at 7:30 p.m., Petco Park
Crus Azul vs. Tijuana (Xolos)
Tickets available through Ticketmaster

For more information on the Socio MX Tour please visit Facebook.com/FanaticosDelFrioCoorsLight or @SportsMKTMTY on Twitter.

About Sports Marketing Monterrey
Founded in the city of Monterrey, Mexico by successful brothers Jorge and Javier Villalobos, with offices in United States. Sports Marketing Monterrey is focused on helping companies, Non-profit organizations, Pro-Teams, athletes and governments connect with the Hispanic market in meaningful ways. The agency currently represents over 47 professional athletes worldwide and promotes professional soccer match games with the TOP elite teams from Mexico and South America, among having the exclusive rights of elite Soccer Teams in United States for marketing, merchandising, match games, among other categories.

At an International level, Sports Marketing Monterrey provides consulting and business development services to companies, governments and sports clubs. For more information visit: www.sportsmarketing.com.mx or on twitter through @Sportsmktmty or @Socio_MX

About Coors Brewing Company
Coors Brewing Company was founded in 1873 by Adolph Coors, who chose the Clear Creek Valley in Golden, Colo., for his new brewery because of the pure water in the nearby Rocky Mountain springs. The brewery’s original and most enduring beer is Coors Banquet (Coors.com, Facebook.com/CoorsBanquet), still brewed exclusively in Golden using only Rocky Mountain water and high-country barley. Coors Light (CoorsLight.com, Facebook.com/CoorsLight, @CoorsLight on Twitter) was introduced in 1978 and now is the second-best-selling beer in the United States. Triple-filtered smooth Keystone Light (KeystoneLight.com, Facebook.com/KeystoneLight) is one the country’s most popular economy beers. Coors Brewing Company operates in the United States and Puerto Rico as part of MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter through @MillerCoors.

SOURCE Coors Light

El Latino Digital surpassed one million hits in the first 4 months of operation

June 16, 2014

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WEST PALM BEACH, Fla., June 16, 2014 /PRNewswire-HISPANIC PR WIRE/ — El Latino Digital www.ellatinodigital.com the news and distribution site for el Latino Semanal surpassed one million hits in the first 4 months of operation. This unprecedented level of acceptance indicates that a large percentage of Hispanics now consume news and information by tablets or smart phones.

The new site has expanded exponentially the readership and distribution of the Latino Semanal, the only Spanish broadsheet newspaper from Boca Raton to Ft. Pierce, Florida. Hispanics are already 25% of the DMA38, well above the national average.

“Technology has helped us to break away from the present business model of the printed media publications, which offer yesterday’s or last week’s news and opinions with current advertising,” commented Miguel Lavin, Publisher. Mr. Lavin added, “We now provide Hispanics with local, regional and international news and events in real time, and we can provide our advertisers with the valid usage statistics.”

The Latino Semanal iconic format reflects the present market realities for print media and strikes a balance between informing the readers, giving our marriage advertisers maximum exposure and controlling operating costs.

The company has entered into meaningful negotiations with several strategic partners to launch a regional South Florida digital edition in the fall of this year.

About El Latino Semanal Inc.: El Latino Semanal is the largest and oldest Spanish broadsheet weekly in DMA 38/H28. It is the only Hispanic publication with measured distribution and readership. It started in 1976, serving 30K Hispanics. Today, El Latino Semanal reaches a Hispanic population approaching 500,000 (as per the last census adjustment.) The Latino Semanal markets to the English reluctant, the non-Hispanics whites who want to reach the Hispanics and its core community from Boca Raton to Ft Pierce. El Latino Semanal is the minority newspaper of record. It publishes all the legal ads for the State, County and Municipalities.

Contact:

Jose R. Uzal, National Sales Manager

561-310-5333

E-mail: [email protected]

SOURCE El Latino Semanal

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January 28, 2014

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