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The Home Depot Foundation Increases Commitment to Mexico Earthquake Relief to $500,000

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The Home Depot Foundation logo.

ATLANTA and MONTERREY, Mexico, Sept. 21, 2017 /PRNewswire-HISPANIC PR WIRE/ — The Home Depot® Foundation announced today that it is increasing donations to the communities of Mexico struck by earthquakes over the past two weeks to $500,000.

The Home Depot Foundation logo.

The Home Depot operates 120 stores and employs 15,000 associates in Mexico.

The financial support will be provided through funding to local nonprofits and international disaster relief organizations such as Operation Blessing, Team Rubicon and TECHO. The Foundation committed the funds in addition to product that was donated previously by The Home Depot Mexico.

“All of the associates of  The Home Depot in Mexico, the United States and Canada support the great work the citizens and authorities have undertaken in the face of this difficult situation,” said Sergio Gutierrez, president—The Home Depot Mexico. “We will continue working to help our communities heal.”

About The Home Depot Foundation

The Home Depot Foundation is a 501(c)(3) nonprofit committed to improving the homes and lives of U.S. veterans and their families with a specific focus on combat-wounded, senior and homeless veterans.  The Foundation also provides cleanup and rebuilding support for communities affected by natural disasters.

Since 2011, The Home Depot Foundation has invested approximately $200 million in veteran-related projects, part of the foundation’s quarter of a billion-dollar pledge to veteran-related causes by 2020.  In partnership with Team Depot, the 400,000-strong army of associate volunteers, the organization has positively impacted more than 33,000 veterans’ homes and helped more than 2,000 communities.

To learn more about The Home Depot Foundation and see Team Depot in action visit homedepot.com/teamdepot and follow us on Snapchat, Twitter and Instagram @teamdepot and like us on Facebook at facebook.com/teamdepot. 

For hurricane-related information about The Home Depot’s operations, please visit corporate.homedepot.com/newsroom.

Logo – http://mma.prnewswire.com/media/428422/The_Home_Depot_Foundation_Logo.jpg

 

 

SOURCE The Home Depot Foundation

Telemundo’s Don Francisco And Celebrities Join Forces In 4-Hour Prime Time Special For Mexico And Puerto Rico Victims Sunday, September 24 At 7pm/6c

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MIAMI, Sept. 21, 2017 /PRNewswire-HISPANIC PR WIRE/–

WHAT:      

Telemundo presents a four-hour live special hosted by Mario Kreutzberger, Don Francisco, to bring Hispanic celebrities together with the Red Cross in support of the victims of Hurricane Maria in Puerto Rico and the earthquake in Mexico.

WHO:       

Produced from Miami, Mexico, Puerto Rico, Houston and Los Angeles, and live streamed with partners, Telemundo will feature stars and celebrities including Rafael Amaya, Carlos Ponce, Maria Celeste Arraras, Jose Díaz-Balart, Carlos Hermosillo, Gaby Espino, Miguel Varoni, Dana Paola, and Mariana Seoane, among many others to be announced shortly.

HOW:      

To help collect funds for the victims of these natural disasters, donors can contribute through www.elpoderenti.com/cruzroja and by calling 1-800-596-6567.

WHEN:       

This Sunday, September 24 from 7-11pm/6-10pm CT.

 

About NBCUniversal Telemundo Enterprises:

NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Studios, Telemundo Internacional, Telemundo International Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 17 owned stations, 55 affiliates and its national feed.  Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico.  Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032.  As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as Buzzfeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; Telemundo International Studios, a production unit focused on creating high-end short form, scripted formats for international markets; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.

Logo – https://mma.prnewswire.com/media/484396/Telemundo_Logo.jpg

SOURCE NBCUniversal Telemundo Enterprises

Sesame Place® Unveils Plans For First Wooden Coaster

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SeaWorld Entertainment, Inc. Logo

LANGHORNE, Pennsylvania, Sept. 20, 2017 /PRNewswire-HISPANIC PR WIRE/ — Sesame Place®, the nation’s only theme park based entirely on the award-winning show Sesame Street®, announced today its first wooden-steel hybrid coaster – Oscar’s Wacky Taxi™ – debuting Spring 2018. The new coaster is one of the largest new attractions in the park’s 37-year history and will feature a bright yellow, taxi cab-inspired train with everyone’s favorite grouch at the helm.

Video – https://mma.prnewswire.com/media/558866/Oscars_Wacky_Taxi_Teaser_4_091117.mp4

The new coaster, combining both wood and steel elements to create a smooth ride, will give pint-sized thrill-seekers and their families the opportunity to experience another exciting first at Sesame Place. Oscar’s Wacky Taxi™ will send riders soaring down an exhilarating first drop of 40 feet, traveling over 1,200 feet of track with exciting twists, turns, and plenty of airtime hills — sure to delight even the grouchiest of riders. A 40″ rider height requirement (with a supervising companion) or 46″ height requirement for single riders will make this the perfect first coaster for many park guests. 

Oscar’s Wacky Taxi™ will join Super Grover’s Vapor Trail® as the second roller coaster at the park. Super Grover’s Vapor Trail, which opened in 1998 as the park’s first mechanical ride, is celebrating its 20th birthday in 2018. The 14-acre park also features two popular themed lands – Elmo’s World which opened in 2006 and Cookie’s Monster Land which opened in 2014. A total of eleven dry rides, nine water attractions, five interactive play elements, the Sesame Street Neighborhood, three live daily character shows and The Neighborhood Street Party Parade bring the joy of everyone’s favorite Sesame Street friends to families. 

“Oscar’s Wacky Taxi™ will bring a whole new level of excitement to Sesame Place in 2018,” said Bob Caruso, park president. “We’re constantly looking for ways to enhance our guest experience, and our first wooden roller coaster is an exciting and thrilling addition to the park.” 

About Sesame Place®:
It’s the perfect time, and they’re the perfect age, for Sesame Place®. Go before they grow® to the nation’s only theme park based entirely on Sesame Street®.  Sesame Place is located just 30 minutes north of Philadelphia and 90 minutes south of New York City.  Sesame Place was named by Parents Magazine as one of the “10 Best Theme Parks for Families”.  For more information, call 1-866-GO-4-ELMO or visit www.sesameplace.com

About SeaWorld Entertainment, Inc.
SeaWorld Entertainment, Inc. (NYSE: SEAS) is a leading theme park and entertainment company providing experiences that matter, and inspiring guests to protect animals and the wild wonders of our world. The company is one of the world’s foremost zoological organizations and a global leader in animal welfare, training, husbandry, and veterinary care. The company collectively cares for what it believes is one of the largest zoological collections in the world and has helped lead advances in the care of animals. The company also rescues and rehabilitates marine and terrestrial animals that are ill, injured, orphaned, or abandoned, with the goal of returning them to the wild. The SeaWorld® rescue team has helped more than 31,000 animals in need over the last 50 years.

SeaWorld Entertainment, Inc. owns or licenses a portfolio of recognized brands including SeaWorld, Busch Gardens®, and Sea Rescue®. Over its more than 50-year history, the company has built a diversified portfolio of 12 destination and regional theme parks that are grouped in key markets across the United States, many of which showcase its one-of-a-kind zoological collection. The company’s theme parks feature a diverse array of rides, shows, and other attractions with broad demographic appeal which deliver memorable experiences and a strong value proposition for its guests.

 

SeaWorld Entertainment, Inc. Logo

Logo – https://mma.prnewswire.com/media/218598/seaworld_entertainment.jpg

SOURCE SeaWorld Entertainment, Inc.

Georgia Power and Atlanta Braves celebrate Nuestra Cultura

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Georgia Power Energy Efficiency Education Coordinator, Deborah Pendergrass, presents a Learning Power lesson to third and fourth grade students. (PRNewsfoto/Georgia Power)

ATLANTA, Sept. 21, 2017 /PRNewswire-HISPANIC PR WIRE/ — Georgia Power and the Atlanta Braves today announced a new partnership highlighting and celebrating Nuestra Cultura during Hispanic Heritage Month. The new program is a community initiative created to educate, engage and celebrate the many contributions Hispanics and Latinos have made to the game of baseball through community service initiatives and presented in coordination with Georgia Power’s longstanding Learning Power in-school curriculum. Through the new week-long program launching in classrooms this week, local elementary school students will have the opportunity to meet and participate in a Q&A with Braves players, coaches and staff about their childhood, career and interests.

Georgia Power Energy Efficiency Education Coordinator, Deborah Pendergrass, presents a Learning Power lesson to third and fourth grade students. (PRNewsfoto/Georgia Power)

The Nuestra Cultura is just one of the ways Georgia Power is celebrating Hispanic Heritage Month. Additional events and initiatives hosted this month include Plaza Fiesta’s Independencia de Mexico (a family friendly celebration that hosts vendors, food tents, music, dancing and performances), Los Bravos Day at SunTrust Park (a special on-field presentation saluting the Hispanic heritage of many current and former Braves players) and Todos Somos Heroes by Telemundo Atlanta (celebrating the inspiring stories of ordinary people whose daily acts make a difference for their family, friends and community).

Georgia Power’s Learning Power education program is rooted in the company’s longstanding commitment to improving education in Georgia. Since the program’s inception in 2011, the company has reached more than 420,000 students and hosted more than 17,300 individual science, technology, engineering and math (STEM) events. Learning Power education coordinators present STEM-related lessons highlighting energy basics such as simple circuits and energy efficiency, in addition to activities that help students understand how electricity is generated and distributed.

Georgia Power is dedicated to engaging with all of customers through community programs and partnerships, while maintaining a workforce that represents the communities it serves. This dedication is a part of the company’s broader commitment to being a “citizen wherever we serve” and continued work to improve the quality of life for citizens throughout Georgia. Learn more at GeorgiaPower.com/AboutUs.  

About Georgia Power
Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America’s premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the company’s promise to 2.5 million customers in all but four of Georgia’s 159 counties. Committed to delivering clean, safe, reliable and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the company is consistently recognized by J.D. Power and Associates as an industry leader in customer satisfaction. For more information, visit www.GeorgiaPower.com and connect with the company on Facebook (Facebook.com/GeorgiaPower), Twitter (Twitter.com/GeorgiaPower) and Instagram (Instagram.com/ga_power).

Photo: http://mma.prnewswire.com/media/559639/Georgia_Power_Los_Bravos.jpg 

Logo: http://mma.prnewswire.com/media/128122/georgia_power_logo.jpg 

 

Georgia Power logo. (PRNewsFoto/Georgia Power)

SOURCE Georgia Power

¡Vive Tu Vida! Get Up! Get Moving!® Brings Needed Services and Day of Family Fun to Vineland

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VINELAND, N.J., Sept. 21, 2017 /PRNewswire-HISPANIC PR WIRE/ — This Saturday, September 23, 2017, the National Alliance for Hispanic Health and the Metropolitan Multicultural Center present the first Annual ¡Vive tu vida! Get Up! Get Moving!® event in Vineland.  The event promotes Hispanic family physical activity and good nutrition for better health and wellness for people of all ages and sizes.

“For eleven years ¡Vive tu vida! Get Up! Get Moving!, has provided nutrition education, free health screenings and wellness activities to communities across the nation,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the nation’s leading Hispanic health advocacy group. “We are grateful and proud of the work and energy of all our partners and hundreds of volunteers that make these events such a success and celebration of family, culture, and health.”

“The Metropolitan Multicultural Center (MMC) is extremely pleased to partner with the National Alliance for Hispanic Health in order to provide much needed health service information to the residents of Cumberland County and in particular the City of Vineland, NJ.,” said Ralph Rivera, Chief Operations Officer of the Center. “About 40 percent of children ages 8 to 12 in Vineland—Cumberland County’s largest city—are overweight or obese, compared with 21 percent of their counterparts across the country. For this reason, we feel honored and fortunate to have been considered by the Alliance in an effort to generate health awareness among families in need and help alleviate this serious issue,” concluded Mr. Rivera.

What: ¡Vive tu vida! Get Up! Get Moving!® event featuring —

  • Health Screenings: Glucose and blood pressure
  • Fitness: Zumba, volleyball and soccer clinics
  • Nutrition: Farmers market, fresh fruits and healthy snacks, along with educational resources
  • Family fun: Live music, dance performances, talent competition, prizes and giveaways

Where: Landis Park at 600 E Park Ave, Vineland, NJ 08360
When: Saturday, September 23, 2017 from 10:00 am to 2:00 pm
Cost: FREE!

“The National Alliance for Hispanic Health has a longstanding commitment to help create healthier communities. We are proud to contribute to their efforts through our continuing support of ¡Vive tu vida! Get Up! Get Moving! events,” said Robert Forrester, President and CEO of Newman’s Own Foundation.  The Foundation is marking its 8th year as a national sponsor of the ¡Vive tu vida! Get Up! Get Moving! event series.

The events are also supported nationally by the Healthy Americas Foundation.  This is the 11th anniversary of the ¡Vive tu vida! Get Up! Get Moving! event series that in its first decade has been attended by over 175,000 people and provided over 85,000 free health screenings. 

About the National Alliance for Hispanic Health (the Alliance) – The Alliance is the nation’s foremost science-based source of information and trusted non-partisan advocate for the best health outcomes for all. The Alliance represents thousands of Hispanic health providers across the nation providing services to more than 15 million each year. For more information, visit http://www.healthyamericas.org or call the Alliance’s Su Familia National Hispanic Family Health Helpline at 1-866-783-2645.

SOURCE National Alliance for Hispanic Health

Vallarta Supermarkets Announces Customer Campaign To Aid Victims Of Recent Earthquakes In Mexico And Hurricane Maria In Puerto Rico

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Vallarta Supermarkets teams up with La Cruz Roja Mexicana and the American Red Cross to develop an in-store fundraising campaign for victims of these recent natural disasters and will match donations 2-1 up to $25,000

LOS ANGELES, Sept. 20, 2017 /PRNewswire-HISPANIC PR WIRE/ — As a result of the devastating natural disasters that have impacted Mexico and Puerto Rico, Vallarta Supermarkets has started a customer campaign to benefit the many people who have been impacted or displaced.  In response to these natural disasters, Vallarta Supermarkets has partnered with the La Cruz Roja Mexicana and the American Red Cross to provide relief via monetary assistance for relief supplies.  As part of this effort, Vallarta will match 2-1 customer donations up to the first $25,000.  

“Mexico has suffered devastating earthquakes and many people have been injured, lost loved ones and/or their homes.  Hurricane Maria was also devastating to Puerto Rico, and we are truly committed to provide assistance to those most in need,” said Rick Castillo, Director of Marketing.  “We are once again stepping up to provide assistance where it is needed, and will work alongside our customers to match donations 2-1 to help the most vulnerable communities.”

The customer campaign will begin September 20 and culminate September 27.  Vallarta Supermarkets will send funds to La Cruz Roja Mexicana and the American Red Cross to assist them in providing critical aid in the areas most devastated by the recent earthquakes in Mexico, as well as provide aid to families impacted by Hurricane Maria.

About Vallarta Supermarkets: Vallarta Supermarkets Inc. is an American supermarket chain headquartered in Sylmar, California with 49 locations in California. The company employs approximately 8,000 employees. Vallarta Supermarkets intends to positively impact 100 communities by the year 2030.

CONTACT: RICK CASTILLO
(818) 639-5607   

 

SOURCE Vallarta Supermarkets

Victor X. Cerda of V-me Media Inc. appointed as member of the FCC Advisory Committee on Diversity and Digital Empowerment

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MIAMI, Sept. 21, 2017 /PRNewswire-HISPANIC PR WIRE/ — V-me Media Inc. is pleased to announce that Victor X. Cerda, our SVP of Corporate Strategy has been named to the Federal Communications Commission (FCC) Advisory Committee on Diversity and Digital Empowerment.

“I am pleased to see the Advisory Committee on Diversity and Digital Empowerment get up and running,” FCC Chairman Ajit Pai said in a release announcing the Committee members. “All Americans should have the opportunity to participate in the communications marketplace, no matter their race, gender, religion, ethnicity, or sexual orientation. I hope this committee will help our agency take important steps towards increasing diversity throughout the communications industry and bringing digital opportunity to all Americans.”

The primary agenda of the ACDDE’s first meeting will be to introduce the members of the Committee, set out initial assignments, and begin the selection process for working group membership. The ACDDE will also begin discussing its mission to provide recommendations to the FCC on how to empower and accelerate the entry of small businesses, including those owned by women and minorities, into the media, digital news and information, and audio and video programming industries, including as owners, suppliers, and employees, as well as recommendations on how to ensure that disadvantaged communities are not denied the wide range of opportunities made possible by next-generation networks.

“I am honored to have been selected by the FCC to support this very important diversity initiative,” Victor Cerda said.  “I look forward to working with the FCC in empowering disadvantaged communities and minority businesses looking to enter the media industry,” Victor Cerda said.

The ACDDE will hold its first meeting on Monday, September 25, 2017.

Additional information about the ACDDE is available at: https://www.fcc.gov/advisory-committee-diversity-and-digital-empowerment

About Vme Media

V-me Media Inc. (pronounced veh-meh), is a family of three television networks; including Vme TV, Vme Kids and Primo TV, which provide quality programming for Hispanic families.  Vme Media selects programming which is engaging, empowering, educational and entertaining with a contemporary mix of original productions, exclusive premieres, acquisitions and popular children’s programs specially adapted for U.S. Hispanic families.  To learn more about Vme Media and their networks, visit www.vmetv.com, or www.vmekids.com or www.primotv.com.

Media Contact:
Michael Fernandez
[email protected]
786-924-8330

 

SOURCE V-me Media Inc.

Hispanics can enjoy Bollywood movies on ZeeMundo.com

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ZEE Mundo Logo (PRNewsfoto/ZEE Mundo)

MIAMI, Sept. 21, 2017 /PRNewswire-HISPANIC PR WIRE/ — From September 29 through October 1 starting at 5 pm PST/ 6pm MST/ 7 pm CST/ 8pm EST/, hispanic audiencces will be able to enjoy the exclusive online streaming of one of Bollywood’s blockbuster films, “Tanu y Manu se Casan” (Tanu and Manu Get Married).  ZEE Mundo, the TV channel dedicated to Bollywood movies, invites you to watch the film online from any mobile device for free at www.zeemundo.com. Viewers will also have the chance to share their opinions and interact during the movie.

ZEE Mundo Logo (PRNewsfoto/ZEE Mundo)

Manu Sharma is a young man who returns from London to India to find a girlfriend to fulfill his parents wishes. Life has other plans when he falls in love with Tanu Trivedi, a free-spirited girl who has no plans of getting married. This is a story about family unity, values, and the traditions sorrounding Indian weddinngs, featuring animated choreographies and colorful sceneries, iconic of Bollywwod productions. The movie will be available from september 29 through october 1st, at the site: www.zeemundo.com. After the movie, the channel invites you to meet its director, choreographers, and main characters in an exclusive behind the scenes presentation.  

The hispanic audience is discovering the grandiose productions stemming from India thanks to the unrivaled niche Zee Mundo offers by bringing Bollywood programming in HD and Spanish directly to them. Starting on September 29th, audiences will be able to enjoy one of India’s biggest blockbusters online by visiting www.zeemundo.com.  

With 104 years of history, Bollywood has become a global industry with 3,500 million people watching at least one its movies somewhere around the world. No one can doubt the quality of its movies, as most Indian production companies spend around 10 million dollars in each film. Their cinematic style is very particular:  mixing themes, superb acting, and stories that appeal to every type of audience around the world, crossing borders at every turn.

The Bollywood industry is one of the biggest producers of movies worldwide. The term Bollywood was adopted in the 1970’s, when Indian cinema surpassed the number of American productions. Today, Bollywood generates three times more productions than any other studio worldwide, including Hollywood.

To watch the preview, visit: http://zeemundo.com/zee-mundo-play/

Facebook: https://www.facebook.com/zeemundo
Instagram: https://www.instagram.com/zeemundo
YouTube: https://www.youtube.com/zeemundo

For more information visit www.zeemundo.tv.

MEDIA CONTACT

pulpo PR
Latiffe Ghanem
[email protected]
(305) 479-0279

Gracia Larrain
[email protected]
(305) 205-5270

Logo – http://mma.prnewswire.com/media/539531/Zee_Mundo_Logo.jpg

SOURCE Zee Mundo

New PSAs focus on the importance of adopting teenagers from foster care

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WASHINGTON, Sept. 21, 2017 /PRNewswire-HISPANIC PR WIRE/ — New public service advertisements (PSAs) launched today by the Children’s Bureau at the Department of Health and Human Services (HHS) Administration for Children and Families (ACF) in partnership with the Ad Council, AdoptUSKids and KBS, highlight the importance of adopting teens from foster care and emphasize that adoptive and potential adoptive parents do not have to be a perfect parent in order to adopt youth from foster care.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8177151-ad-council-adoptuskids-adoption-foster-care/

Older children in foster care, particularly teenagers, have a hard time being adopted from foster care. Of the estimated 428,000 youth in the U.S. foster care system, 112,000 youth are currently waiting for adoptive families.

“All of us – and that includes teens in foster care who are waiting to be adopted – need and want families to support us and to give us the connections, relationships, and sense of belonging that are so critical to our well-being,” said Jerry Milner, associate commissioner at the Children’s Bureau, and the acting commissioner for the Administration on Children, Youth and Families.

The PSAs feature the theme of “What to Expect When You’re Expecting… A Teenager” to recognize that being there for a teenager is the most important role that an adoptive parent can play as well as encouraging the adoption of teens from foster care.

“The parents and families who adopt older teens from foster care enrich their own lives while providing an incredible impact on the lives of the adopted children and teens at a time when it is needed most,” said Milner. “We are proud to sponsor the Adoption from Foster Care campaign to encourage adoptions of teens nationwide.”

KBS collaborated with the authors and illustrator of “What to Expect When You’re Expecting” on the PSAs, which include TV, out-of-home, print and digital materials. The PSAs feature videos of well-intentioned moms and dads attempting to give new parents of teens step-by-step parenting tutorials in the What to Expect When You’re Expecting tone – namely how to wake up your teen and how to teen-proof your home. The print, digital and out-of-home creative parodies the original book cover and illustrations by humorously showing common scenarios parents can expect when adopting a teen, such as confusing text messages, binge-watching and prom proposals.

“We’re excited to infuse this very successful campaign with the cultural relevance of What to Expect When You’re Expecting,” said Michele Kunken, Executive Creative Director at KBS. “We were really lucky that the authors of What to Expect When You’re Expecting were so passionate about this cause and were willing to partner with us. We’re hoping this new take on the ‘Perfect Parent’ campaign will bring AdoptUSKids even more awareness and lead to even more adoptions from foster care.”

The Children’s Bureau provides funding to AdoptUSKids to raise public awareness about the need for families for children in foster care, and assist states, territories and tribes to recruit and retain foster and adoptive families and connect them with children.  

The Ad Council will distribute the new PSAs to media outlets nationwide this week. Per the Ad Council’s model, the PSAs will run in time and space donated by the media. Since the initial launch of the campaign in 2004, the campaign has received more than $565 million in donated media support across television, radio, print, out-of-home and digital media.

The PSAs direct audiences to visit AdoptUSKids.org or to call 1-888-200-4005 (English) or 1-877-236-7831 (Spanish) to receive information about the foster care system and the adoption process.

“The many thousands of teens in foster care are there at no fault of their own and are just as in need of family as anyone,” said Lisa Sherman, president and CEO of the Ad Council. “This project has already helped more than 28,000 youth find their forever families and experience the many milestones teens first encounter. We hope that this new work inspires prospective parents to consider adopting teens from foster care and become the pillar of stability and love every teen needs.”

For more information about adoption, or about becoming an adoptive parent to a child from foster care, please visit AdoptUSKids.org or visit the AdoptUSKids social communities on Facebook and Twitter.

U.S. Department of Health and Human Services’ Administration for Children and Families
Within the Department of Health and Human Services (HHS), the Administration for Children and Families (ACF) is responsible for federal programs that promote the economic and social well-being of families, children, individuals, and communities. The Administration on Children, Youth and Families (ACYF) administers national programs for children and youth; works with states, tribes, and local communities to develop services that support and strengthen family life; seeks joint ventures with the private sector to enhance the lives of children and their families; and provides information and other assistance to parents. Many of the programs administered by ACYF focus on children from low-income families; abused and neglected children; children and youth in need of foster care, independent living, adoption or other child welfare services; preschool children; children with disabilities; runaway and homeless youth; and children from Native American and migrant families. For more information on ACYF’s adoption programs, please visit http://www.acf.hhs.gov/programs/cb/focus-areas/adoption.

AdoptUSKids
AdoptUSKids is a multi-faceted, federally funded project whose mission is to raise public awareness about the need for families for children in foster care, and assist states, territories and tribes to recruit and retain foster and adoptive families and connect them with children. The project is managed through a cooperative agreement with the Children’s Bureau at ACF.

The Ad Council
The Ad Council is a nonprofit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver crucial messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit AdCouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.

KBS
KBS is a global agency that helps companies thrive in today’s tech-infused culture through the application of integrated solutions and capabilities including: advertising, social, content, CRM, creative technology, experiential, data and analytics, media planning and buying and product innovation. Our global network includes offices in New York, Los Angeles, Toronto, Montreal, London and Shanghai. Our clients around the world include BMW, American Express, Unilever, Bank of Montreal, Harman, Stanley Black & Decker, Thomas Cook Group, Vodafone, Compare the Market, Alibaba, Jose Cuervo and Vanguard. For more information, visit www.kbsagency.com.

SOURCE Ad Council

Chronicled and The LinkLab Announce The MediLedger Project, a Revolutionary Blockchain-backed System to Safeguard the Pharmaceutical Industry

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SAN FRANCISCO, Sept. 21, 2017 /PRNewswire-HISPANIC PR WIRE/ — Chronicled, Inc. and The LinkLab LLC today announced The MediLedger Project, a joint venture that will explore and develop blockchain solutions for the pharmaceutical industry.  The project is primarily aimed at demonstrating compliance with the Drug Supply Chain Security Act (DSCSA), utilizing innovative capabilities found with blockchain technology to track and trace prescription medicines.  The project seeks to demonstrate the ability to prevent counterfeit medicines from entering the supply chain.  The DSCSA requires the industry to adopt an “interoperable system” to manage records of ownership and transfer of prescription drugs in the United States, and they feel strongly that blockchain technology could be best suited to do this.

Blockchain offers a number of unique advantages over older technologies. Every time an asset is registered, verified, or transferred on a blockchain, a distributed network of validation “nodes” come to consensus, making it exceedingly difficult for malicious actors to fabricate or tamper with the event logs.  Therefore, it is much more secure than existing central database solutions, which are vulnerable to hacking and data addition or deletion by a central administrator, and allows for a level of data provenance that has not been possible within current frameworks.  The MediLedger Project aims to leverage this capability to create an interoperable system in which multiple parties, including manufacturers, wholesale distributors, hospitals, and pharmacies can register, verify, and transfer pharmaceutical products with absolute trust in their authenticity and provenance.  This represents a major step forward in regulatory transparency and consumer safety and signifies an important step forward in the application of blockchain technology to the biopharmaceutical industry.

“Traditional, centralized databases are like castles with moats,” said Chronicled CEO Ryan Orr.   “You can fortify them as much as you want, but a hacker will always find a clever way to sneak inside the castle.  Blockchain introduces a whole new paradigm.  It’s a distributed network, data is cryptographically secured, a breach in one node has no effect on the whole, and the consensus mechanism prevents malicious actors from tampering the system.  That’s one of the things that’s really revolutionary about this technology.”

The MediLedger Project has aspirations beyond helping to enable pharmaceutical companies to achieve DSCSA compliance.  The participants hope to use their system to help fundamentally move the industry forward in improving drug security and preventing the production and trafficking of counterfeit and illicit drugs globally.  By year end, they plan to have demonstrated, through a series of milestones, the advantages of a blockchain system as the best way forward for this significant use case.  

The project has formed a working group of pharmaceutical industry leaders, which include Genentech, a member of the Roche Group, Pfizer, AmerisourceBergen, and McKesson Corporation.  The working group defined the industry requirements for the blockchain pilot, both for a prototype system and for an industry operating model.  The group has met the first hurdle: building a prototype system for the registration and verification of medicines on the blockchain  while keeping all business information private from other participants.  The next effort will be focused on developing business models and operating requirements.

“The immediate goal for us is to show that blockchain is the best solution for this need,” said Susanne Somerville, co-Founder of The LinkLab.  “We are aiming to have done that by the end of the year.  After that, the sky’s the limit.”

About Chronicled
Based in San Francisco, Chronicled is a technology company leveraging blockchain and IoT to power smart, secure supply chain solutions. Chronicled secures IoT device identities, data, and event logs and automates IoT-dependent business logic through smart contracts. Chronicled is also a founding member of the Trusted IoT Alliance, with the mission of creating open source tools and standards to connect IoT and blockchain ecosystems to deliver business value.

About The LinkLab
The LinkLab is a unique supply chain consulting group founded to provide life science companies guidance and support to meet world-wide serialization regulations. With deadlines fast approaching, we work to provide companies with innovative approaches to ensure gaps are identified, timelines are met, and business value is realized. The LinkLab formed from observing the Pharma industry’s progression in establishing electronic management of prescription medicines and seeing a need for improvements. With experience going back to 2008 in planning for California’s ePedigree law, The LinkLab principals have, for the last four years, focused on projects which support the packaging, distribution, and commercial requirements of serializing prescription medicines. To learn more, visit http://www.thelinklab.com/.

SOURCE Chronicled

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