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You’re Still Hooked and Netflix Knows Why

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You're Still Hooked and Netflix Knows Why

BEVERLY HILLS, California, Sept. 21, 2016 /PRNewswire-HISPANIC PR WIRE/ — Netflix releases the latest set of hooked episodes* and it turns out nothing brings the world together like thrilling mysteries, young love, family drama and criminal behavior. Also, dogs…

You're Still Hooked and Netflix Knows Why

The world’s leading Internet TV network expanded last year’s research to look at more than 30 additional series** on a global scale (viewing spanned six continents) to pinpoint the episode that took watchers from casual to committed – that is, the episode that kept 70% of viewers watching through a first season’s end. In doing so, Netflix discovered viewing behavior – and fandom – is quite universal. Regardless of whether they live in Argentina or Japan, members are not only getting hooked on similar episodes, but identifying with similar storylines.

Fear of the unknown turned watchers upside down for Stranger Things (Where’s Will, where’s Barb and what’s a Demogorgon?!; episode 2) and had them bewitched with American Horror Story: Murder House (The dead roam freely on All Hallows’ Eve; episode 4). The underworld of political corruption, whether it’s Pablo Escobar’s thirst for power in Colombia or Robert Taro’s fight to keep it in France, had members addicted to both Narcos and Marseille by episode 3. Unsurprisingly, the curiosity of criminality had members arrested to The Fall (Paul Spector proves murder is not a spectator sport; episode 2), Prison Break (Michael finds staying alive in prison is harder than breaking out; episode 3) and Making A Murderer (Brendan Dassey is interrogated; episode 4).

However, not all hooked moments were dark or deadly. Love was the key to get viewers falling for Gilmore Girls (Rory’s first kiss!; episode 7), Jane the Virgin (Jane rekindles an old flame, episode 7) and Grey’s Anatomy (Meredith gets steamy with McDreamy in an elevator; episode 2). Relationships of the familial kind had members relating to The Get Down (Mylene’s future hits a high note, but her relationship with her father hits a new low, episode 2), Club de Cuervos (Chava derails plans for the Iglesias soccer dynasty; episode 4) and The Ranch (The only thing bigger than Colt’s ego is Beau’s stubbornness; episode 3). A mix of the two is what worked for Fuller House when puppy Cosmo rounds out the Tanner clan in episode 4.

“We’ve always believed there is a universality to great stories. The Internet allows us to share these stories with a global audience and what we see from the data is how similar our members watch and respond,” said Cindy Holland, Vice President of Original Content at Netflix. “The hooked findings give us confidence that there is an appetite for original and unique content all over the world, which is why we’re excited to deliver variety in stories to our members, whether they’re political dramas from France or musical dramas from the Bronx.”

According to the research, here are the global episodes where members got hooked:

Show

Hooked Episode

Synopsis

American Horror Story: Murder House

4

Two of the house’s previous residents, interior designers Chad and Patrick, give the Harmons decorating advice.

Between

3

Tensions escalate as a power outage cuts off communication with the outside world; a text suggests Ronnie is involved in something sinister.

Club de Cuervos

4

Chava battles with Coach Goyo. Meanwhile, Isabel struggles to do business with a sexist sponsor.

Fuller House

4

Jackson tries to help Ramona at school but that lands them both in trouble and leads to a disagreement between DJ and Kimmy over parenting styles.

Gilmore Girls

7

Rory shares a romantic moment with Dean, but doesn’t tell Lorelai. When Lorelai hears about it from Mrs. Kim, she invites Dean over for movie night.

Gotham

7

Penguin reveals a new element of his manipulative strategy, forcing Gordon to deal with the consequences of his decision to spare Penguin’s life.

Grey’s Anatomy

2

Meredith puts her career on the line to save a newborn in the hospital nursery.

How to Get Away With Murder

3

A soccer mom arrested for a petty crime turns out to be a terrorist; Annalise represents a college football star linked to Lila’s disappearance.

iZombie

4

A new case involving a brutal gang murder puts suspicions about Clive’s past into Liv’s head. Major finally makes a decision on his new roommate.

Jane the Virgin

7

Jane finds it difficult to avoid Rafael when her friends take her to one of his clubs; Xo and Rogelio plan a double date; Petra schemes to make trouble for Rafael.

Jessica Jones

4

A new case demands attention as Jessica tries to find out who’s spying on her for Kilgrave. Trish’s radio show yields unexpected consequences.

Love

3

Gus faces a make-or-break situation at work, while Mickey navigates a dicey new dynamic with her boss.

Making a Murderer

4

An unexpected confession casts doubt on Steven’s role in the murder case, but the new suspect gives conflicting accounts of what occurred.

Marseille

3

Mysterious messages put Taro on edge as he seeks a shortcut back into the race. Rachel struggles to come to terms with her new future.

Master of None

4

Dev has a series of eye-opening experiences after he encounters some casual racism in TV auditions.

Narcos

3

Murphy encounters the depths of government corruption when he and Peña try to derail Escobar’s political ambitions by proving he’s a narco.

Orphan Black

2

With a body in her car and nowhere to turn, Sarah is forced to continue her con and earn “Beth” a second chance on the force.

Outlander

5

On the road with Dougal and his men to collect rents, Claire encounters troubling scenes and begins to suspect a hidden scheme.

Prison Break

3

Michael encounters problems bringing Abruzzi and Sucre into his plan. Meanwhile, Lincoln considers having a family member attend his execution.

Scream

3

Just as the killer challenges her to a dangerous game, Emma learns that her mother has been keeping more secrets.

Stranger Things

2

Lucas, Mike and Dustin try to talk to the girl they found in the woods. Hopper questions an anxious Joyce about an unsettling phone call.

Teen Wolf

3

Scott’s first date with Allison ends up in the confusion of the dreaded “group date” with Lydia and Jackson in tow.

The 100

2

Having discovered that Jasper may still be alive, Clarke, Bellamy, Octavia, Finn and Monty set out on a mission to locate their friend.

The Americans

3

Philip and Elizabeth discover that their murdered colleague Robert had a wife they never knew about; Stan’s investigation into Robert’s death puts him hot on their trail.

The Fall

2

Gibson’s worst fears are realized as Spector’s murder spree in Belfast continues and a reckless decision has her facing some very real consequences.

The Flash

4

To steal a priceless diamond, Captain Cold acquires a specialized gun that can slay the Flash. Meanwhile, Joe disapproves of Iris and Eddie dating.

The Get Down

2

The guys seek spiritual advice from a grandmaster. Mylene’s future might be in the hands of her father and politically powerful uncle.

The Good Wife

6

Alicia agrees to a conjugal visit with Peter to get information from him because her client was convicted during his regime as state’s attorney.

The Last Kingdom

2

Caught between his scheming uncle Aelfric and pitiless Viking warlord Ubba, Uhtred goes on the run and seeks out Alfred, the man who would be king.

The Ranch

3

Colt comes to a realization after his ego puts him in hot water; Beau’s doctor wants him to switch from steaks to salads.

Link to b-roll footage: https://vandam.netflix.com/shares/0fd4bd6147a6e0c82a457d1e08050121

Link to additional video asset: https://vandam.netflix.com/shares/c154565695a08ef883befe1902011c35

*Methodology:
The data in this research was pulled from Netflix member accounts who started watching season one of the selected series from January 2015 to August 2016 for Argentina, Australia, Brazil, Belgium, Canada, Colombia, Chile, Denmark, Finland, France, Germany, Ireland, Mexico, Netherlands, New Zealand, Norway, Peru, Sweden, UK and US and January 2016 to August 2016 for Hong Kong, India, Italy, Japan, Malaysia, Philippines, Poland, Portugal, Singapore, South Africa, South Korea, Spain, Taiwan, Turkey, and UAE. A hooked episode was defined when 70% of viewers who watched that episode went on to complete season one of the same series. Hooked episodes were first identified by country, then averaged to create the global hooked episode. The hooked episode had no correlation to total viewership numbers or season attrition. While the Netflix research did confirm episodes, it didn’t indicate specific plot points.

**Not all shows are available in all countries

About Netflix
Netflix (NASDAQ:NFLX) is the world’s leading Internet television network with over 83 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

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Alzheimer’s Projections for U.S. Latino Population Indicates Intensifying Public Health Crisis, with Estimated $2.35 Trillion Cumulative Impact by 2060

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LOS ANGELES, Sept. 21, 2016 /PRNewswire-HISPANIC PR WIRE/ — Unless a medical breakthrough is discovered that prevents, cures or slows the progression of Alzheimer’s disease, the incidence and cost of Alzheimer’s on U.S. Latinos will grow exponentially by 2060, according to a report released today by the USC Edward R. Roybal Institute on Aging at the USC Suzanne Dworak-Peck School of Social Work and LatinosAgainstAlzheimer’s, a network of UsAgainstAlzheimer’s.

According to the report, “Latinos & Alzheimer’s Disease: New Numbers Behind the Crisis,” U.S. Latinos living with Alzheimer’s disease are projected to increase from 379,000 in 2012 to 1.1 million by 2030 and to 3.5 million by 2060 – a growth of 832 percent. In addition, the report released unprecedented findings on the cumulative direct and indirect costs of Alzheimer’s disease on the U.S. Latino community, including millions of family caregivers, which would ultimately cost the U.S. economy $373 billion by 2030 and $2.35 trillion (in 2012 dollars) by 2060.

“This timely report provides strong evidence of the rapidly escalating burden of Alzheimer’s disease on the U.S. Latino population,” said William Vega, co-author of the report and executive director of the USC Roybal Institute on Aging. “It is not only the growth of the prevalence that is concerning. It is also the very high metabolic syndrome and diabetes rates that are fueling the increase in Alzheimer’s to levels well beyond expected rates in the U.S. population.”

The report’s data sparks renewed urgency to address health care disparities affecting minorities, particularly U.S. Latinos. Because of advanced aged and socioeconomic determinants, U.S. Latinos are 50 percent more likely to get Alzheimer’s than non-Latino whites, yet are less likely to receive a diagnosis from a physician. Despite an increased prevalence for Alzheimer’s and other diseases, clinical trial participation among U.S. Latinos is extremely low at approximately one percent, punctuating the need for increased efforts to engage U.S. Latinos in clinical research.

As outlined in the report, the direct cost of Alzheimer’s includes expenditures for medical and long-term care, while indirect costs include unpaid informal care and earnings lost by people with Alzheimer’s disease. While U.S. Latinos are more likely to seek care options that are more affordable than non-Latino white Americans – for example, choosing adult day care vs. nursing home care – the total cost of Alzheimer’s on U.S. Latinos will still outpace the cost for non-Latino whites.

“Latinos living with Alzheimer’s disease rely more heavily on informal care than more expensive options like nursing home care,” said Shinyi Wu, co-author of the report and senior scientist at the USC Roybal Institute on Aging and an associate professor at the USC School of Social Work. “Due to demographic and family structure shifts among Latinos, there will be a lower ratio of younger generations able to take care of older generations living with Alzheimer’s, placing significant societal and economic stress on Latinos.”

“Caring for my mother with Alzheimer’s is draining, but I know that it is the most important job I’ve ever done,” said Daisy Duarte, a caregiver and advocate for the LatinosAgainstAlzheimer’s Network. “Every penny I earn goes to my mother’s care, and sometimes I feel like my dreams are slipping away. I have hope, but we need help, and we need a cure.”

A goal of the report is to make sure the nation is prepared to address these disparities. To that end, the authors outlined a host of solutions that need immediate action, including:

  • Increasing research funding for Alzheimer’s to at least $2 billion annually, the level experts recommended in 2013 was the minimum needed to develop an effective treatment.
  • Collaborating with government, community, philanthropic, health and industry partners on developing and implementing culturally tailored community engagement and education efforts to promote Alzheimer’s and brain health literacy and early detection among individuals, families and community stakeholders.
  • Improving access to caregiver resources and informal training for caregivers in multiple languages. 

“Latino families are increasingly in the crosshairs of this growing public health crisis and are among the least resourced to deal with the financial demand Alzheimer’s places on households and on family caregivers,” said Jason Resendez, a co-author of the report and executive director of the LatinosAgainstAlzheimer’s Network and Coalition. “As the U.S. Latino older adult population grows dramatically over the next 30 years, Alzheimer’s will have far reaching implications for our nation’s healthcare system and economy if nothing is done to curb its devastating effects.”

Click here to view the full report.

MEDIA NOTE: On Wednesday, September 21, at 10:00AM PST/1:00 PM EDT, the USC Roybal Institute on Aging and LatinosAgainstAlzheimer’s will be hosting a live online media briefing, discussing the release of the report. Dr. William Vega, Dr. Shinyi Wu and Jason Resendez will provide report highlights and take questions on key findings. Please click here to register.

Contacts:

Tim Tassa, UsAgainstAlzheimer’s

Jania Palacios, DDK Communications

202-263-2580

520-404-7643

[email protected]

[email protected]

Columbia University and NewYork-Presbyterian Announce Naming of Medical Campus for Herbert and Florence Irving

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Herbert and Florence Irving. Credit: (C) 2010 Charles Manley [email protected]

NEW YORK, Sept. 21, 2016 /PRNewswire-HISPANIC PR WIRE/ — Columbia University and NewYork-Presbyterian today announced that their shared medical campus in Washington Heights will be named for generous donors Herbert and Florence Irving and will now be called Columbia University Herbert and Florence Irving Medical Center and NewYork-Presbyterian/Columbia University Irving Medical Center.

Herbert and Florence Irving. Credit: (C) 2010 Charles Manley manleyphoto@gmail.com

The institutions installed a banner on the pedestrian footbridge across Ft. Washington Avenue south of 168th Street announcing the campus’s new name.

In a joint message, Columbia President Lee C. Bollinger, NewYork-Presbyterian President and CEO Steven J. Corwin, MD, and Columbia University Medical Center Chief Executive and Dean Lee Goldman, MD, noted that, through their longstanding and continuing philanthropy to the University and Hospital, the Irvings have played an essential role in advancing one of the leading academic medical centers in the nation and world.

“Herbert and Florence Irving are among the most generous benefactors in the history of our combined institutions,” said Bollinger, Corwin and Goldman in their joint announcement. “Their support is a reflection of their personal commitment to saving lives and treating disease through pioneering research and the highest quality, most compassionate clinical care.”

The Irving name is already a familiar part of Columbia and the NewYork-Presbyterian/Columbia University Medical Center, which is home to the Herbert Irving Pavilion, the Irving Cancer Research Center, the Irving Institute for Clinical and Translational Research, the Irving Radiation Oncology Center, the Irving Bone Marrow Transplant Unit, and the Herbert Irving Comprehensive Cancer Center, as well as a long list of named professorships, faculty chairs, and clinical and research facilities. The Irvings’ donations and commitments over time to Columbia University Medical Center and NewYork-Presbyterian will exceed $300 million.

Most recently, the Irvings donated new gifts to support Columbia’s precision medicine initiative which, in partnership with NewYork-Presbyterian, is addressing the genetic and genomic basis of cancer and other life-altering diseases. The Irvings’ support will help position this initiative at the Medical Center to be at the forefront of genomics, data science, and the core science and engineering disciplines essential to this emerging path to fighting and curing cancer.

“One of the proudest things we’ve done over the years,” said Herbert and Florence Irving, “has been to support the terrific doctors at Columbia and NewYork-Presbyterian. This is a relationship that has endured for many years and been very important to us. We are honored to be associated in this way with these great institutions and the special people who make them what they are.”

Both born and raised in Brooklyn, Herbert and Florence Irving have played a leading role in philanthropy and service in their generous support for Columbia University Medical Center and NewYork-Presbyterian’s Columbia campus. Herbert Irving is a co-founder and former vice chairman of Sysco Corporation, the nation’s largest food distributor. Florence Irving has served in leadership positions on the boards of several non-profit institutions, including The Metropolitan Museum of Art where she is a trustee emeritus. They have been married for 74 years.

“The new name announced today is a testament to the Irvings’ inspiring example and the lofty goals they have long shared with Columbia University, its medical center, and NewYork-Presbyterian,” said the joint announcement.

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Media Advisory: I.I.I. Supports Hispanic Heritage And National Preparedness Month By Highlighting Important Insurance Resources

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Hispanic Heritage & National Preparedness Month

NEW YORK, Sept. 20, 2016 /PRNewswire-HISPANIC PR WIRE/ — Reporters working on auto, business, home, and life insurance stories should contact the Insurance Information Institute (I.I.I.), which offers Spanish content on disaster preparedness and insurance coverage at the En Español section of its website.

Hispanic Heritage & National Preparedness Month

The I.I.I.’s Spanish-language resources include:

Infographic:

Consumer and Media information

Spokespersons

  • The I.I.I.’s Spanish language national spokesperson, Elianne E. González, is based in Miami, Florida. She is also available @III_EnEspanol and for interviews via Skype.
  • The I.I.I. can connect reporters to Spanish-speaking representatives from major insurance companies for media interviews, too!

Video and Web Resources

The I.I.I. has a full library of educational videos on its You Tube Channel. More information about I.I.I. mobile apps can be found here.

THE I.I.I. IS A NONPROFIT, COMMUNICATIONS ORGANIZATION SUPPORTED BY THE INSURANCE INDUSTRY.

Insurance Information Institute, 110 William Street, New York, NY 10038; (212) 346-5500; www.iii.org

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Ophthalmologists Warn of Five Frightening Risks of Wearing Contact Lenses Without a Prescription

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AAO 2015 New Logo

SAN FRANCISCO, Sept. 20, 2016 /PRNewswire-HISPANIC PR WIRE/ — Zombie or devil contact lenses may elevate a Halloween costume’s fright factor, but wearing them without a prescription could result in something far more terrifying – blindness. This is why the American Academy of Ophthalmology is urging Halloween shoppers to understand the risks of wearing over-the-counter contact lenses. 

While it is illegal to sell non-prescription contact lenses, they can still be easily purchased at many places such as beauty supply stores, costume shops and on the web. Falsely advertised as “one-size-fits-all” or “no prescription necessary,” these lenses can cause serious eye damage. Last year, one girl became partially blind in her left eye, the top layer of her cornea having been ripped off, after a mere four hours of wearing non-prescription contact lenses she bought at a jewelry booth.

Ophthalmologists – the physicians and surgeons that specialize in medical and surgical eye care – are reminding people of five frightening consequences of ignoring the warnings:  

  1. Scratches to the eye – If contacts are not professionally fitted to your eye, they can scratch the clear front window of the eye. This is called a corneal abrasion, which is not only painful, but can cause permanent damage. Just ask Laura Butler, who was in severe pain due to corneal abrasions 10 hours after putting in non-prescription lenses, which “stuck to my eye like suction cups.” Treatment often involves medication and patching, but in some cases damage cannot be reversed. Butler now lives with a corneal scar, vision damage and a drooping eyelid.
  2. Infection – Research shows wearing non-prescription contacts increases the risk of an infection called keratitis by 16 times.[1] Early treatment with antibiotic or steroid drops may preserve vision, but sometimes surgery, such as corneal transplantation, is necessary. Robyn Rouse had to have that surgery after she got an infection after wearing non-prescription lenses she bought at a local store. Twelve years later, she still has blurry vision in her left eye and uses daily drops to combat dry eye.   
  3. Pink eye – Never share contacts because doing so can spread germs, causing conditions such as pink eye. Highly contagious, pink eye treatment depends on the cause, but typically includes antibiotic drops.  
  4. Decreased vision – Whether from a corneal scratch or infection, wearing non-prescription contacts can lead to decreased vision.
  5. Blindness – It’s no scare tactic: wearing non-prescription contacts can lead to permanent vision loss. Julian Hamlin has had more than 10 surgeries and is now legally blind in his left eye after wearing contacts to change his eye color, a mistake he’ll live with forever. 

“One night of the perfect Halloween costume isn’t worth risking your vision,” said Thomas L. Steinemann, M.D., a clinical spokesperson for the American Academy of Ophthalmology. “If you must have contact lenses to complete your costume, avoid over-the-counter ones at all costs. Protect your vision by getting prescription lenses from an eye health professional.”

The Academy encourages the public to watch and share its “No Prescription, No Way” public service announcement that shows the serious damage that these non-prescription costume contact lenses can inflict on the eyes.

Visit the Academy’s EyeSmart® website to learn more about contact lens safety.

About the American Academy of Ophthalmology
The American Academy of Ophthalmology is the world’s largest association of eye physicians and surgeons. A global community of 32,000 medical doctors, we protect sight and empower lives by setting the standards for ophthalmic education and advocating for our patients and the public. We innovate to advance our profession and to ensure the delivery of the highest-quality eye care. Our EyeSmart® program provides the public with the most trusted information about eye health. For more information, visit aao.org.

[1] Sauer, A., & Bourcier, T. 2011. Microbial keratitis as a foreseeable complication of cosmetic contact lenses: A prospective study. Acta Ophthalmologica 89 5, pp. e439-e422. DOI:10.1111/j.1755-3768.2011.02120.x

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SC Johnson Announces 11 Million Peso Donation To Dibujando Un Mañana

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Participants at the donation announcement include, from left to right; Catalina Beltran Silva, General Manager at Dibujando un Manana Foundation, Nashira, Luis Manuel Hernandez Rojas, General Manager at SC Johnson Mexico and Central America, Montse, Manuel Lopez San Martin, event host and Andrea Gonzalez Benassini, President at Dibujando un Manana Foundation. photo courtesy SC Johnson

MÉXICO CITY, Sept. 20, 2016 /PRNewswire-HISPANIC PR WIRE/ — For the eleventh consecutive year, SC Johnson announces its annual donation to the Dibujando un Mañana foundation. This year’s donation of more than 11 million pesos will be used to fund vital programs to help Mexican girls rise above poverty, homelessness and neglect.

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SC Johnson’s joint program with Dibujando un Mañana is called “Tú Puedes Ayudar” (You Can Help). The program assists organizations that help girls and young women who suffer as the result of neglect and poverty. The program’s goal is to transform the lives of girls and young women through education, training and counseling. Past successful projects include building a computer lab at a school, remodeling a support home and providing counselors at group homes.

“With more than 60 years in Mexico, SC Johnson is committed to helping the girls in the ‘Tú Puedes Ayudar’ program that are in neglectful conditions,” said Luis Manuel Hernandez Rojas, General Manager for SC Johnson in Mexico and Central America. “As a family company with the goal of making life better for the next generation, we’re proud to continue our partnership with Dibujando un Mañana, and hope our contribution continues to positively impact thousands of girls in Mexico so they can live healthy and happy lives.”

Since SC Johnson’s involvement in the program began more than a decade ago, almost 28,000 children in 18 states of the Mexico Republic have benefited from 81 million pesos in total donations. The partnership has also been able to provide adequate channeling of donations, and supports projects to assist institutions that in turn transform the lives of girls.

“We are very proud to continue the collaborative work hand-in-hand with SC Johnson,” said Andrea Gonzalez de Toca, President of the Dibujando un Mañana foundation. “The good work we do through the program ‘Tú Puedes Ayudar’ keeps me convinced that by helping a young girl, the society in which we live can be positively transformed.”

About Dibujando un Mañana 
Founded in 1997 it has a network of over 350 supported institutions, benefiting more than 540,000 Mexican children. We are a foundation that seeks to generate a positive social impact for a healthier and happy childhood in Mexico. To achieve this, we maximize the impact of donations through a careful process of allocation of resources. www.dibujando.org.mx

About SC Johnson
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates.

Based in the USA, the company is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 130-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com

The Alliance celebrates ¡Vive Tu Vida! Get Up! Get Moving!® 10th year anniversary with a new event in Florida

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ORLANDO, Florida, Sept. 20, 2016 /PRNewswire-HISPANIC PR WIRE/ — On Saturday, September 24, 2016, the National Alliance for Hispanic Health and the Hispanic Federation bring the annual ¡Vive tu vida! Get Up! Get Moving!® event to Florida. This FREE event promotes Hispanic family physical activity and good nutrition for better health and wellness for all.

“Our partnership with the National Alliance for Hispanic Health has been strong for the last decade, and we’re excited that our collaboration for ¡Vive Tu Vida! Get Up! Get Moving! Health Expo is expanding to include Central Florida’s families.  With over 12 different health screenings, a variety of health information, workshops, and physical activities available, Plaza del Sol will be transformed into a hub for health screenings and health education,” said José Calderón, President of the Hispanic Federation. “Promoting healthy lifestyles and providing health services is key to our work, and fulfilling our mission of empowering and advancing the Hispanic community.  We are happy to have Aetna as a proud local sponsor and thank our partners and network of Latino nonprofits for their steadfast commitment to Latino communities across the country.”

What:

  • Health Screenings: Kidney, Cholesterol, Glucose, Blood Pressure, Alzheimer’s, Dental
  • Fitness: Zumba, Soccer, a Dance Competition, and more
  • Community Information: CHIP/Medicaid Information and voter registration
  • Nutrition: Fresh fruits and healthy snacks available, along with educational resources
  • Family fun: Music, Dancing, Raffles, Giveaways

Where: 3831 W Vine Street, Kissimmee, FL 34741 (FTC Entrance Atrium)
When: Saturday, September 24, 2016 from 11:00 am to 4:00 pm
Cost:   FREE!

“We are celebrating a 10-year anniversary of ¡Vive tu vida! Get Up! Get Moving!, the nation’s largest annual event series promoting healthy lifestyles in Hispanic communities,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the nation’s leading Hispanic health advocacy group. “Driven by a “can-do” volunteer spirit, ¡Vive tu vida! Get Up! Get Moving! is working neighbor-to-neighbor to support healthier environments.”

“We are proud to support ¡Vive tu vida! Get Up! Get Moving!® events across the country,” said Robert Forrester, president of Newman’s Own Foundation. “The Foundation places a high priority on improving nutrition access, and the National Alliance for Hispanic Health is working at the community level to advance the health and wellness of individuals.”

AT&T Labs’ Project AirGig Nears First Field Trials for Ultra-Fast Wireless Broadband Over Power Lines

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AT&T Inc.

DALLAS, Sept. 20, 2016 /PRNewswire-HISPANIC PR WIRE/ — AT&T* unveiled today Project AirGig, a transformative technology from AT&T Labs that could one day deliver low-cost, multi-gigabit wireless internet speeds using power lines.

We’re deep in the experimentation phase. This technology will be easier to deploy than fiber, can run over license-free spectrum and can deliver ultra-fast wireless connectivity to any home or handheld wireless device. We designed Project AirGig literally from the ground up to be both practical and transformational. Our initial and ongoing testing at AT&T outdoor facilities has been positive. We expect to kick off our first field trials in 2017.

“Project AirGig has tremendous potential to transform internet access globally – well beyond our current broadband footprint and not just in the United States,” said John Donovan, Chief Strategy Officer and Group President, Technology and Operations, AT&T. “The results we’ve seen from our outdoor labs testing have been encouraging, especially as you think about where we’re heading in a 5G world. To that end, we’re looking at the right global location to trial this new technology next year.” 

Growing global internet connectivity with Project AirGig
AT&T has more than 100 patents or patent applications supporting this new technology and other access technologies. We think Project AirGig is unlike anything that’s out there. We’re experimenting with multiple ways to send a modulated radio signal around or near medium-voltage power lines. There’s no direct electrical connection to the power line required and it has the potential of multi-gigabit speeds in urban, rural and underserved parts of the world. Project AirGig delivers this last-mile access without any new fiber-to-the-home and it is flexible enough to be configured with small cells or distributed antenna systems. No need to build new towers. No need to bury new cables in the ground.

As part of Project AirGig, AT&T Labs invented low-cost plastic antennas and devices located along the power line to regenerate millimeter wave (mmWave) signals that can be used for 4G LTE and 5G multi-gigabit mobile and fixed deployments. These patent-pending devices can mean low hardware and deployment costs while maintaining the highest signal quality. We think we’ve come up with an approach that we believe will be unique in our industry.

Project AirGig can also be a benefit to utility companies. It could enable and expand a variety of smart-grid applications. It could also allow for early detection of line integrity issues, such as encroaching tree branches. Power companies could use it to pinpoint specific locations, down to the line segment, where proactive maintenance could prevent problems. It could also support utility companies’ meter, appliance and usage control systems. It has the potential to be a win for our customers and a win for the utility companies.

Connecting Everyone
Today’s announcement of Project AirGig is a huge step forward in how we innovate around connecting people everywhere they live, work and play. It’s the latest step in an ongoing journey. We’re bringing connectivity to people in ways that few companies can. Today we have fiber connecting more people, buildings and business customer locations than anyone else. We’re using more than 1 million miles of the AT&T fiber network to deliver faster wired and wireless speeds to more locations. And we’re tying it all together with a software-centric approach built for the future.

  • Wired: We’re delivering 1 gigabit per second speeds over fiber in 29 markets today with plans to expand more by year end. We’re also conducting technology trials over millimeter wave, next-generation fixed wireless and G.Fast technology to drive greater speeds and efficiencies in our new and existing copper and fiber networks. This gives us the potential to expand internet service beyond our existing wireline footprint.
  • Wireless: We’re very excited about the continued evolution of 4G LTE and 5G networks over the next few years. We’ve been deploying 4G LTE-Advanced (LTE-A) in markets across the United States since early 2014 and today cover the vast majority of customers in our LTE coverage area. This means faster 4G LTE data speeds and greater network capacity for the customer. We’re teaming up with global technology leaders to align on 5G standards for faster 5G deployment. And we’re already doing 5G trials with fixed and mobile outdoor and lab testing.
  • Software Defined: Traditionally, we relied on specialized hardware like routers, switches and firewalls to move voice calls and data across our network. These devices were reliable, but not ideal for today’s data and video usage, which demand faster and less cumbersome solutions. So we’re moving to software. Just like consumers have replaced CD players with streaming music apps on their phones, we’re turning our network gear into virtual software running on standard servers. And we’re giving our customers more control over their own network services. It’s fast, resilient and flexible. We plan to virtualize 75% of our network by 2020, the most aggressive pace in the industry.

“We believe Project AirGig has the potential to quickly bring connectivity to all parts of the world. Our researchers are addressing the challenges that hampered similar approaches a decade ago, such as megabit per second speeds and high deployment costs,” said Donovan. “Project AirGig is still very much in the experimentation phase. That said, I’m excited about what AT&T Labs’ engineers have developed to date. Our overall access approach, in conjunction with our software-defined network architecture, is unmatched in its ability to usher in connected experiences like augmented reality, virtual reality, self-driving cars, telemedicine and 4K mobile video. Big urban city. Small rural town. Around the world.”

We look forward to sharing more soon on trials and details around the technology.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, mobile, high speed internet and voice services. We’re the world’s largest provider of pay TV. We have TV customers in the U.S. and 11 Latin American countries. We offer the best global coverage of any U.S. wireless provider.* And we help businesses worldwide serve their customers better with our mobility and highly secure cloud solutions.

Additional information about AT&T products and services is available at http://about.att.com. Follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.

© 2016 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

*Global coverage claim based on offering discounted voice and data roaming; LTE roaming; voice roaming; and world-capable smartphone and tablets in more countries than any other U.S. based carrier. International service required. Coverage not available in all areas. Coverage may vary per country and be limited/restricted in some countries.

AT&T Inc.

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NHTSA Highlights Seat Belts and Car Seats during Child Passenger Safety Week

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WASHINGTON, Sept. 20, 2016 /PRNewswire-HISPANIC PR WIRE/ — As Child Passenger Safety Week (September 18-24) kicks off, the U.S. Department of Transportation’s National Highway Safety Administration (NHTSA) is urging the public to make sure children are properly buckled up in the correct car seat for their size and age.

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/7927851-ad-council-find-the-right-seat

“Risking the safety of future generations by letting children ride unrestrained is not acceptable,” said U.S. Transportation Secretary Anthony Foxx.  “Seat belts and car seats save lives, and need to be used on every trip.”

The just-released NHTSA 2015 National Survey of the Use of Booster Seats shows 37.4 percent of children ages 4 to 7 in the United States were not being properly restrained. Of that number, 25.8 percent were restrained by seat belts and 11.6 percent were unrestrained. 13.6 percent of children from 1 to 3 years old were prematurely transitioned to booster seats, a significant increase from the prior year.  

Hispanic and African American children tended to have lower restraint use.  Restraint use in the Hispanic 1 to 12 year old age group was lower than the national average, and non-Hispanic African American children 8 to 12 years old had the lowest restraint use across all age groups at 72.4 percent.

“When children are not buckled up or are riding in a seat that isn’t used correctly, their safety is in jeopardy,” said NHTSA Administrator Dr. Mark Rosekind. “You can act by making sure your kids are buckled up and in the right car seats for their age and size.  This week, and on National Seat Check Saturday, free public events will be held across the country.  Help keep them safe, today and every day by attending a car seat inspection event near you.”

During Child Passenger Safety Week and National Seat Check Saturday (September 24), hundreds of safety events will be held across the U.S.  Child Passenger Safety Technicians will be on the ground to check car seats, educate parents and caregivers about proper installation and will help consumers register their car seats to ensure they will be notified in case of a recall.  Additional information on seat check events, how to find the right car seat, and how to install and register them for recalls is available here.

A video news release on Child Passenger Safety Week can also be accessed here.

Stay connected with NHTSA: Search for open recalls with VIN look up | Download the Safercar Mobile App for Apple or Android devices | Receive recall alerts by email | Visit us on Facebook.com/NHTSA | Follow us on Twitter.com/NHTSAgov | Watch 5-Star Safety Ratings crash tests on YouTube.com/USDOTNHTSA | SaferCar.gov

Orange County Hispanic Education Endowment Fund Announces 23rd Anniversary Celebration Dinner

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NEWPORT BEACH, California, Sept. 20, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Orange County Hispanic Education Endowment Fund (HEEF) is pleased to announce its 23rd Anniversary Celebration Dinner on Thursday, November 10, 2016.  The event will take place at the Westin South Coast Plaza, located at 686 Anton Boulevard in Costa Mesa.  The annual fundraiser is HEEF’s signature event to support its scholarship program for Hispanic youth in Orange County, and recognize outstanding individuals who positively impact the lives and education of Hispanic students.

In addition to announcing the 2016 student scholarship recipients, this year’s HEEF Anniversary Celebration will include a memorial tribute to Dr. Juan Francisco Lara.  Dr. Lara served at UCLA and UCI for 35 years, in roles including UCI’s Emeritus Assistant Vice Chancellor, and Dean at UCLA.  He was a founding member of HEEF, and an advocate for underserved Hispanic students seeking higher education.  This year, HEEF will inaugurate the Dr. Juan Francisco Lara Visionary Leadership Award, as well as acknowledge these honorees:

  • Apple of Gold for Excellence in Education:  Nancy Dervis, Santa Ana Unified School District Educator for 35 years, Retired
  • HEEF Scholar Alumnus Award:  S. Oliver López Nájera, Ph.D. Biostatistics, Chapman University
  • Corporate Partner Award:  Peter Villegas, Vice President, Latin Affairs, The Coca Cola Company
  • The Inaugural Dr. Juan Francisco Lara Visionary Leadership Award: Dr. Silas H. Abrego, CSU Board of Trustees, formerly serving in national capacities advocating for Latinos

Shelley Hoss, president of the Orange County Community Foundation which stewards the HEEF endowment, says, “It is incredibly inspiring see HEEF’s growth and how it has evolved to meet the needs of deserving students. We congratulate HEEF on the difference they make in the lives of so many of Orange County’s most promising young people.”

About the Orange County Hispanic Education Endowment Fund
HEEF was established at the Orange County Community Foundation in 1994. The focus of HEEF is to provide scholarships, mentoring, and support to Hispanic youth in Orange County, California.  Funds are dedicated to students in early learning and pre-college stages, and on scholarships for those that are college bound.  Since 1994, more than $2.5 million has been awarded to thousands of students.  For more information, visit www.heef.org.

Media Contact:
Beth Binger
BCIpr
619-987-6658
[email protected]

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