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NIAMS launches new Spanish-language website

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Smiling couple looking at health information online.





NIAMS launches new Spanish-language website


BETHESDA, Md., Sept. 10, 2015 /PRNewswire-HISPANIC PR WIRE/ — The National Institute of Arthritis and Musculoskeletal and Skin Diseases (NIAMS), part of the National Institutes of Health, has launched a new Spanish-language website that provides free health information on conditions of the bones, joints, muscles and skin. The site is being launched to coincide with National Hispanic Heritage Month.

“Many diseases in our scientific portfolio, including lupus, arthritis and osteoporosis, have profoundly negative effects among Hispanics/Latinos and other minority groups, in terms of prevalence and poor health outcomes,” said NIAMS Director Stephen I. Katz, M.D., Ph.D. “We are committed to providing quality health information to all people, no matter what language they speak or what culture they identify with.”

Increasingly, website traffic to NIAMS’ Spanish-language content represents about 50 percent of its total visits in a given month. To meet this high demand, the new site features quick and easy navigation tools to help Spanish-speaking individuals identify and locate NIAMS health topics. It also includes landing pages that provide all of the information offered on a given topic in one place. The website, available at http://www.niams.nih.gov/espanol also offers:

  • Improved access to NIAMS’ Spanish-language health information and related federal resources
  • Information on participating in clinical research studies
  • Responsive design that makes the site easier to read on mobile devices

NIAMS is committed to providing health information that is culturally and linguistically appropriate for diverse populations, including underserved racial and ethnic communities. The NIAMS Spanish-language materials are an integral component of the institute’s entire suite of health resources that are part of its National Multicultural Outreach Initiative, many of which are also available in Chinese, Korean and Vietnamese.

The mission of the NIAMS, a part of the U.S. Department of Health and Human Services’ National Institutes of Health, is to support research into the causes, treatment and prevention of arthritis and musculoskeletal and skin diseases; the training of basic and clinical scientists to carry out this research; and the dissemination of information on research progress in these diseases. For more information about the NIAMS, call the information clearinghouse at (301) 495-4484 or (877) 22-NIAMS (free call) or visit the NIAMS website at http://www.niams.nih.gov.

About the National Institutes of Health (NIH): NIH, the nation’s medical research agency, includes 27 Institutes and Centers and is a component of the U.S. Department of Health and Human Services. NIH is the primary federal agency conducting and supporting basic, clinical, and translational medical research, and is investigating the causes, treatments, and cures for both common and rare diseases. For more information about NIH and its programs, visit www.nih.gov.

NIH…Turning Discovery Into Health®

NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/en/multimedia/


Thousands of Home Depot Volunteers Mobilizing for Nationwide Effort to Improve Safety and Accessibility for Veterans in Need

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Thousands of Home Depot Volunteers Mobilizing for Nationwide Effort to Improve Safety and Accessibility for Veterans in Need

Customers Invited to Join in the Service Campaign through Social Media – The Home Depot Foundation to Donate $1 to Veterans’ Causes for Each Tweet, Instagram and Facebook Share, Up to $1 Million


ATLANTA, Sept. 10, 2015 /PRNewswire-HISPANIC PR WIRE/ — Today, The Home Depot® activates its army of associate volunteers to launch the company’s fifth-annual Celebration of Service, a two-month-long campaign focused on improving the homes and lives of U.S. military veterans and their families. Team Depot, the company’s associate-led volunteer force, will focus on projects related to two themes: senior veterans, who need modifications to their homes to safely age in place, and veterans with service-connected disabilities. To kick off Celebration of Service, 1,000 Team Depot volunteers will be deployed in more than 30 cities including Anchorage, Atlanta, Dallas, Grand Rapids, Los Angeles, Phoenix, Salt Lake City and Staten Island, today through Sunday, Sept. 13, to help improve the safety and accessibility of the homes of more than 100 veterans.

Logo – http://photos.prnewswire.com/prnh/20130905/CL75064LOGO

More than 8.4 million veterans will be 65 or older by 2020 and more than four million veterans are living with service-related disabilities. That’s why since 2011, The Home Depot Foundation has invested more than $105 million in veteran-related efforts and, together with Team Depot, has transformed more than 22,000 veteran homes.

“Safety and accessibility challenges can make it difficult for seniors and people living with disabilities to move around their homes,” said Craig Menear, chairman, CEO and president of The Home Depot. “During Celebration of Service, our associates will roll up their sleeves to restore veterans’ independence – something they very much deserve after the service they have provided to our country.”

“The Home Depot is a tremendous partner in creating housing solutions for disabled American Veterans of all generations,” said Dale Beatty, retired Staff Sergeant, Purple Heart recipient and co-founder of Purple Heart Homes. “As a combat-wounded Veteran myself, I can attest to the impact that regaining independence can have on a person. It restores your dignity and spirit. Team Depot’s passion for serving veterans gives us confidence that we truly can help to restore independence for Veterans nationwide.”

New Social Media Challenge To Raise $1 Million  
Throughout Celebration of Service, Team Depot is inviting customers to ‘celebrate service’ on social media, helping to raise awareness for veterans causes. The Home Depot Foundation will donate up to $1 million, with each social media action equaling $1 toward that goal, to organizations that help senior veterans and veterans with service-connected disabilities including: Gary Sinise Foundation, Housing Assistance Council, Jared Allen’s Homes for Wounded Warriors, Meals on Wheels America, Operation Finally Home, Operation Homefront, Purple Heart Homes, Semper Fi Fund and the Stephen Siller Tunnel to Towers Foundation. Here is how to make a difference:

On Twitter and Instagram
People can celebrate service by sharing a photo giving back in their community or honoring a service member on Twitter and Instagram using the hashtag #ServiceSelfie. For each #ServiceSelfie shared during Celebration of Service, The Home Depot Foundation will donate $1 toward the $1 million goal.

On Facebook
The Team Depot Facebook page will highlight one of its nonprofit partners each Monday during Celebration of Service. Likes, comments and shares of these spotlight posts will also equal $1 toward the $1 million goal.

Stories of Restoring Independence
From Sept. 10 through Veterans Day on Nov. 11, Team Depot will partner with hundreds of nonprofits across the country to restore independence for veterans in every state.

The projects completed throughout the two-month period will address safety and accessibility needs for veterans including:

  • David, a U.S. Army veteran who served during the first Gulf War. He earned a Triple Bronze Star and a S.W. Asia medal for his service. While overseas, he was caught in a grenade explosion and was exposed to various poisonous gases. Today, he lives with his wife and service dog Caleb. He volunteers for organizations that help other veterans living with injury and PTSD including Soldier’s Best Friend, Healing Memories and The Mission Continues. Team Depot volunteers will make accessibility modifications to his bathroom and flooring, making it easier for him to maneuver the home with his scooter, and will make several other minor repairs to their home to give David and his wife peace of mind.
  • Paul, a 92-year-old WWII veteran who served in the U.S. Army and fought on D-Day in Normandy, helped to liberate Paris and was in Berlin when Germany surrendered. He has struggled to care for himself, and the home he and his wife purchased right before he went overseas, since she passed away three years ago. Team Depot volunteers will work to make his bathroom accessible, among other modifications, to restore his independence.

About Giving Back at The Home Depot
Since the first Home Depot store opened in 1979, giving back has been a core value for the company and a passion for its associates. Today, The Home Depot, in partnership with The Home Depot Foundation, focuses its philanthropic efforts on improving the homes and lives of U.S. military veterans and their families and aiding communities affected by natural disasters. Through Team Depot, the company’s associate-led volunteer force, thousands of associates dedicate their time and talents to these efforts in the communities where they live and work.

Since 2011, The Home Depot Foundation has invested more than $105 million to provide safe housing to veterans, and along with the help of Team Depot volunteers, has transformed more than 22,000 homes for veterans. To learn more and see Team Depot in action, visit www.homedepot.com/teamdepot.

To learn more about the #ServiceSelfie campaign visit: thd.co/selfie.


#Portada15 Unveils Program to Drive Multicultural Marketing and Media Forward

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Portada's Hispanic Advertising and Media Awards reward excellency and professionalism in marketing campaigns, media properties and marketing and media professionals.Portada's Hispanic Advertising and Media Awards reward excellency and professionalism in marketing campaigns, media properties and marketing and media professionals.






#Portada15 Unveils Program to Drive Multicultural Marketing and Media Forward


NEW YORK, Sept. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — #Portada15, the pre-eminent event for Hispanic and Multicultural Marketers, is next Wednesday Sept. 16 and Thursday Sept. 17! You can download the 16-page Program here http://www.portada-online.com/wp-content/uploads/2013/05/Portada15_Official-Program-.pdf, with the agendas and all the information you need.

“Our Editorial Team designed the #Portada15 agenda and program to drive Hispanic and Multicultural Marketing and Media forward with the best content and networking opportunities,” says Marcos Baer, publisher of Portada. “Any Marketer and Media professional who wants to be successful in Multicultural America will profit from #Portada15.”

Topics that #Portada15 attendees will be able to get key takeaways from include:

  • Get Ready to Implement efficient Mobile Video in the Hispanic space
  • Understand the Revolutionary Media Consumption Patterns of Millennials
  • Use Sports Properties to leverage your brand with sports-crazy Hispanic consumers
  • Reevaluate your Social Media Strategy (It’s not your Father’s Facebook anymore!)
  • Take a Close Look at How Content Marketing Impacts Engagement and Lead-Gen.
  • Ready Your 2016 Retail Marketing Plans
  • Use Ad-Tech Properly to Engage Multicultural Audiences

AGENDA OF #PORTADA 15
Hispanic Sports Marketing Forum, Sept. 16:
www.portada-online.com/events/hispanic-forum/agenda/

9th Annual Hispanic Advertising and Media Conference, NYC, Sept. 17:
www.portada-online.com/events/hispanic-conference/agenda/

REGISTRATION:

Register at the Special Online Promotional Price here:
https://www.portada-online.com/events/hispanic-conference/register/

Check out the bios of dozens of brand, marketing agency and entertainment stars in the 16 page program:
http://www.portada-online.com/wp-content/uploads/2013/05/Portada15_Official-Program-.pdf

A WHO IS WHO OF HISPANIC MARKETING, MEDIA AND MEDIA

Soccer Broadcasting Star Fernando Fiore is going to be one of the main attractions at #Portada15 in New York City’s Yotel on September 16 and 17. #Portada15 comprehends the Hispanic Sports Marketing Forum and the 9th Annual Hispanic Advertising and Media Conference.

Thought Leaders participating include:

  • Pattie Falch, Director Sponsorships & Events, Heineken USA
  • Mariela Ure, SVP, Hispanic Segment Strategy, Wells Fargo
  • Christian Borjon, Director Hispanic Sales & Marketing, Samsung
  • Brian Cristiano, CEO, Bold Worldwide
  • Gustavo Aguirre, Associate Brand Manager, Coors Light
  • Kymber Umana, Hispanic Marketing Manager, Sprint
  • Trisha Ranes, Senior Marketing Manager-Latino, H&R Block
  • Cesar Taveras, Online Marketing Manager, Rosetta Stone
  • Jason Riverio, Manager, Multicultural Brand Marketing, Big Lots
  • Maria Fernanda Ordonez, SVP Media Director, Identity

The latest additions to a very strong agenda are:

  • Daniel Suarez, NASCAR XFinity Series Driver (special one on one interview
  • Michael Tribolet, CEO, YipTV
  • Stephen Paez, VP Director, Multicultural, Spark SMG
  • Bernardo Gomez, Group Creative Director, Havas Worldwide
  • Manny Gonzalez, Senior Director – Multicultural, Moet Hennessy USA
  • Abe Diaz, Associate Media Director, RPA
  • Jairo Giraldo, Sports Editor el Diario NY

#PORTADA15 SPONSORS
Rooftop Party Sponsor: Batanga Media (http://batangamedia.com/)

Platinum Sponsor: MaxPoint (http://maxpoint.com/multicultural)

Gold Sponsor: GFK (http://www.gfk.com/)

Bronze Sponsors: 
Evolve Media (http://www.evolvemediallc.com/)
Medula (http://www.medula.net) 
Pulpo Media (http://www.pulpomedia.com/)
Zoomin.TV (http://corporate.zoomin.tv/)

Badge and Lanyard Sponsor: Adsmovil – (http://www.adsmovil.com/)
Official Wire Sponsor: PR Newswire (http://www.prnewswire.com/)

Hispanic Sports Marketing Forum

Golazo Sponsors: 
AC&M Group (http://acmconnect.com/)
Blogsi (http://www.blogsinetwork.com/) 
Mundial Sports Network (http://www.mundialsportsnetwork.com/)

Race Track Sponsor:
Nascar (http://www.nascar.com)

Penalty Sponsor:
Boden PR (http://www.bodenpr.com/)

For sponsorship opportunities, please contact Kelley Eberhardt, Director of Sales and Marketing at 212-685 4441, [email protected].

NOTE TO EDITORS: High-resolution images are available at: http://hispanicprwire.com/en/multimedia/


Live Nation Entertainment Names Carrie Davis As Chief Communications Officer

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LOS ANGELES, Sept. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — Live Nation Entertainment (NYSE: LYV) the world’s leading live entertainment and ecommerce company announced today that Carrie Davis has been appointed Chief Communications Officer, where she will oversee internal and external communications for the company. She joins Live Nation from Disney Interactive, where she served as vice president of communications. Based out of the Beverly Hills office, Davis will report to President and CEO Michael Rapino and COO Joe Berchtold.

Photo – http://photos.prnewswire.com/prnh/20150909/265058

“Carrie brings highly relevant expertise and a like-minded approach to communications at the right time for Live Nation and our global growth plan. Our employees and external partners will benefit from her substantial experience in music, entertainment and technology and we look forward to working with her,” said Rapino.

“Michael and his world-class team have transformed Live Nation Entertainment into the world’s preeminent live entertainment company and I look forward to bringing their story of growth and innovation to the global marketplace,” said Davis. 

Davis brings to Live Nation a proven communications track record working across the media, music and technology sectors. Prior to Live Nation, Davis served as vice president, communications for Disney Interactive at the Walt Disney Company, where she developed and executed internal and external communications strategies and oversaw public relations for the division. Before Disney, Davis oversaw public relations and strategy for Yahoo!’s portfolio of news and entertainment websites, while earlier in her career she worked at public relations firms Hill+Knowlton Strategies and GolinHarris, representing clients including Nintendo, Nestlé, AEG, Boost Mobile and Sony Home Entertainment. Davis began her career managing public relations for musical artists through her own firm and at Tommy Boy Records and Blackground/Universal Records where she worked with artists including Aaliyah, Timbaland, De La Soul and Outkast. Davis earned her B.A. from the University of Pennsylvania.

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Advertising & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.


LUCERO International Telemundo Star to be Honored with 2015 Award for Outstanding Achievement in Hispanic Television by Broadcasting & Cable and Multichannel News

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Lucero to be Honored with 2015 Award for Outstanding Achievement in Hispanic Television at the 13th Annual Hispanic Television Summit set for Thursday, October 22, 2015 at The Park Central Hotel New York





LUCERO International Telemundo Star to be Honored with 2015 Award for Outstanding Achievement in Hispanic Television by Broadcasting & Cable and Multichannel News

Award Presented at 13th Annual Hispanic Television Summit,
October 22 at The Park Central Hotel New York


NEW YORK, Sept. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — Telemundo’s multi-faceted, award winning television host, singer and actress Lucero, known as “La Novia de America” (America’s sweetheart), will be honored with the 2015 Award for Outstanding Achievement in Hispanic Television at the 13th Annual Hispanic Television Summit, set for October 22 at the Park Central Hotel New York.

Photo – http://photos.prnewswire.com/prnh/20150909/265110

The award, one of two presented at the Hispanic Summit by Broadcasting & Cable and Multichannel News, recognizes the recipient for their professional and personal impact on the business of television and video for Hispanic viewers. Lucero is the first telenovela star to be honored with the award at the Hispanic Television Summit.

This year, for the first time, the Hispanic Television Summit is one of the signature events that make up New York City Television Week, which also includes The Next TV Summit & Expo, The Content Show, Advanced Advertising and the Broadcasting & Cable Hall of Fame.

“Lucero is a true icon who has been successful in multiple areas of entertainment, crossed cultural boundaries and won legions of fans,” said Louis Hillelson, VP/Group Publisher, Broadcasting & Cable/Multichannel News. “Lucero continues to be one of the most prolific stars in the history of the telenovela in an era when the genre is gaining popularity with English speaking audiences. In addition, she has offered her hosting skills in support of multiple telethons which have raised millions for noteworthy causes. We are delighted to honor Lucero with our 2015 Award.”

Mexican-born Lucero joined Telemundo in 2015 as host of the network’s mega-reality “Yo Soy El Artista” and will soon make her return to the world of telenovelas by starring in an upcoming original production, her first since 2012. As an actress, she has a total of seven movies and starred in multiple telenovelas including “Alborada,” which earned her an Emmy Award. Lucero has hosted the Latin Grammy Awards eight times, the Mexican Telethon since 1997, in addition to the Telethon in Chile, Guatemala, El Salvador and the U.S. As a singer, she has sold more than 27 million records worldwide and many of her songs have topped the music charts across the world. She has released a series of successful albums including 2014’s chart topper “Aqui Estoy.”

Previous winners of the Award for Outstanding Achievement in Hispanic Television have included renowned television hosts Don Francisco (aka Mario Kreutzberger) and Cristina Saralegui; network news anchors Jorge Ramos; Maria Celeste Arraras; Maria Elena Salinas and Jose Diaz Balart; boxing champion Oscar De La Hoya; soccer announcer Andres Cantor; and advertising executives Monica Gadsby of SMG and Edgar Sandoval of P&G.

This is the second of two awards that will be presented at this year’s Hispanic Television Summit. As previously announced, Verizon is set to receive the 2015 Award for Leadership in Hispanic Television. The Leadership award is given to a company or organization for their courage and commitment to “staying the course” in attracting and serving Hispanic audiences. Previous recipients include Comcast, Time Warner Cable, Dish and Major League Soccer.

Other notables at this year’s Hispanic Television Summit include recently announced keynote speakers Gonzalo del Fa, President, GroupM Multicultural and Gary R. Stevenson, President and Managing Director, MLS Business Ventures.

The Hispanic Television Summit is produced by The Schramm Marketing Group, which is based in New York City.

To inquire about speaking opportunities, contact Joseph Schramm at 212-983-0219 or [email protected].

For registration, please contact Rebecca Shottland at [email protected] or 917-281-4782.

For sponsorship opportunities, please contact Charlie Weiss at [email protected] or 212-378-0478.

About Broadcasting & Cable and Multichannel News

Broadcasting & Cable and Multichannel News serve the television industry with respected, industry-leading websites, weekly print publications, daily e-newsletters and events. Broadcasting & Cable covers the broadcast, cable and syndication markets, while Multichannel News focuses on programming, marketing, finance and more for the cable and telecommunications industries.

Press Contacts:

Geena Pandolfi
Sayles & Winnikoff Communications
P: 212-725-5200, x112
E: [email protected]

Ashley Read
Sayles & Winnikoff Communications
P: 212-725-5200, x122
E: [email protected]

NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/en/multimedia/


Main Street Bondholders: Governor Garcia Padilla’s Fiscal Adjustment Plan Sets up False Choice, Shows His Intent to Violate Puerto Rico’s Constitution

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WASHINGTON, Sept. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — In response to the fiscal reform plan proposed Tuesday by Puerto Rican Governor Alejandro García Padilla, the Main Street Bondholders released the following statement:

“Governor Alejandro Garcia Padilla’s Fiscal Adjustment Plan lacks seriousness and sets up a false choice for policymakers:  Either let him stiff bondholders or face a disorderly default.  The Governor has now confirmed that he plans to violate Puerto Rico’s own Constitution, which contradicts his earlier promises to protect the Constitutional debt.  His suggestion that he and his team be allowed to appoint a control board is laughable, and has no credibility with investors.”

“This plan should be dead on arrival, and we urge Congress to first force a conversation on spending, which is the real root of Puerto Rico’s problems.”

Main Street Bondholders is a project of the 60 Plus Association that is made up of small bondholders from across America who are committed to a policy process that returns Puerto Rico to sound financial management, respects the rule of law, and protects their retirement savings.

Contact: Gerry Scimeca
[email protected]

 


Got Milk?’s New California-Inspired Milk Pairing Campaign Aims to Excite and Delight

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SAN CLEMENTE, Calif., Sept. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — When it comes to introducing new trends to the culinary scene, California leads the way. California's rich agriculture, foodie culture and ethnically diverse population are impacting the American palate and influencing the way we eat.

Video – http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/264728-1_-GM-_Sweet-Loves-Milk_—GS_P-_30s.mp4

In recognition of this rich
heritage, the California Milk Processor Board (CMPB), creator of the iconic got milk? campaign, has launched a new statewide advertising campaign that taps into Californians' leading sense of adventure and discovering the next food trend.

Entitled "Food Loves Milk," the campaign highlights milk's essential role in food pairings – from the classically traditional such as milk + peanut butter and jelly – to new pleasingly bold pairings that reflect the popularity of fusion cuisine and the mainstreaming of ethnic foods.

"The new 'Food Loves Milk' campaign showcases milk's versatility and unique ability to complement a range of exciting flavors, from savory to spicy to sweet," said Steve James, executive director of the CMPB. "For generations, milk has had a healthy relationship with food, pairing perfectly with traditional
favorites. These new innovative milk pairings, created by California chefs, offer a delicious new way to enjoy milk while celebrating California's rich and evolving culinary heritage."

"It's widely accepted that adding an unexpected ingredient – such as a touch of salt to watermelon – can enhance flavors in notable ways," added James. "We've applied that same principle to milk and our new food pairings. Whether you're enjoying a rich peanut butter and jelly sandwich, or spicy eggs with sriracha, a refreshing glass of milk is the ultimate pairing beverage."

Hailing from a wide range of culinary backgrounds, California chefs created milk pairings that include Ricotta Pancakes, paired perfectly with a glass of milk for a satisfying breakfast from Mario Sabatini of Santa Monica's Italian Forma; a savory Korean Fried
Chicken from Dennis Lee of Namu Gaji in San Francisco, and a delectable Mexican Chocolate Bread Pudding from Isabel Cruz of Isabel's Cantina in San Diego.

Fat is Back

These tasty milk pairings have more going for them than just flavor – in fact new research suggests that fat naturally occurring in food, such as the type found in milk, may enhance the appeal of some foods by adding to the overall sensory profile. And while the ever-changing world of food and health has seen trends come and go – from Cronuts to the fat phobia craze– a more moderate view is coming back into favor. No wonder experts are predicting "fat is back."

While scientists have thought for years that fat provides texture to food but no taste, research published in the journal Chemical Senses1 debunks this theory suggesting that humans can indeed taste fat. Not only does fat play an important role in our diet, providing satiety benefits, but according to research lead professor Richard Mattes, director of the Ingestive
Behavior Research Center at Purdue University, fat may be the new "sixth" taste sense, adding to the five established taste senses– sweet, salty, savory, bitter and umami. The finding could explain why fat-free foods are not as satisfying as the full-fat versions.

Food Loves Milk

Naturally delicious, a glass of milk – in varieties ranging from whole to skim – is linked to good nutrition making it a beverage you can feel good about serving at every meal. "An 8-ounce glass of milk provides 9 essential nutrients, including 8 grams of high-quality protein. The protein in milk, as well as the fat in the non-skim varieties, helps increase satiety, or a feeling of fullness, which is beneficial for weight management and overall meal satisfaction," says Patricia Banan, MS, RDN, author of Eat Right When Time is Tight.

With dishes ranging in taste from savory to sweet, the new milk pairings from culinary tastemakers across California are ideal for any meal occasion. Leveraging the natural wholesomeness of milk and its ability to complement a wide variety of foods, the campaign will invite Californians to broaden their idea of milk and
encourage consumption any time of day.

The got milk? campaign is being developed for the general market by advertising partners Goodby, Silverstein & Partners, and under the tagline "Toma Leche" for the Hispanic market by agency Grupo Gallegos.

For more information about Food Loves Milk, visit: www.gotmilk.com and follow got milk? via social media on Facebook @gotmilk, Twitter @gotmilk and Instagram @officialgotmilk.

About the CMPB

The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of got milk? is over 90% nationally and it is considered one of the most important and successful campaigns in history. Got milk? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB's Spanish-language campaign began in 1994 using the tagline "Familia, Amor y Leche" (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, in order to better align the English and Spanish language work. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

1 http://chemse.oxfordjournals.org/content/early/2015/07/02/chemse.bjv036.short, accessed online Aug. 24, 2015

Society Culinaria, the First Multi-Cultural Food Network, Launches its Creative Platform Pairing Food Brands with Food Enthusiasts and Lifestyle Influencers Across the Nation

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Society Culinaria, the First Multi-Cultural Food Network, Launches its Creative Platform Pairing Food Brands with Food Enthusiasts and Lifestyle Influencers Across the Nation

Founded by two passionate Latina food experts, this multicultural culinary hub is the one-stop-shop for both brands and influencers seeking to collaborate in unique and creative ways


LOS ANGELES, Sept. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — Society Culinaria (SOCU) was designed to help food brands connect with influential food and lifestyle bloggers from all over the nation in ways that are innovative, creative and unique to help support their marketing, advertising and Public Relations programs.

“Food, like love, is universal and we use food to engage and build relationships between brands and audiences,” said Nicole Presley, SOCU co-founder. “After having success with my personal food blog, it only made sense to start a network where I could connect other passionate food influencers with brands that speak their language too.”

SOCU’s roster is comprised of innovative creative chefs, kitchen experts and every day home cooks of various backgrounds who want to talk to their audience about food, beverage and kitchen brands they are avid about, trust and identify with.

“We not only bridge the gap between brands and creators, we help brands increase social presence and word of mouth that lead to increased ROI,” said Ericka Sanchez, SOCU co-founder. “It’s our own experience in CPG marketing, recipe development and content creation that makes us unique and give us the credibility to navigate in the competitive food world.”

Services include:

  • Blogger programs/campaigns
  • Social Media Campaigns
  • Ambassadorships
  • Recipe Development
  • Food Styling
  • Event Management
  • Food Photography
  • Video
  • Marketing
  • Product Innovation Consultation
  • Translation
  • Community Management
  • Food Writing
  • Product Reviews
  • On-Air Talent
  • Copy-writing

For more information visit http://societyculinaria.com/ 

About Ericka Sanchez
Ericka Sanchez has a marketing and social media background having worked in sports marketing, retail property management and community management for 15 years. Following her passion for recreating childhood kitchen experiences with her own family, she created the bilingual website Nibbles and Feasts; a successful site where she recreates traditional Mexican family recipes and develops unique recipes of her own inspired by her life experiences and travels to shares with her readers. Nibbles and Feasts has been recognized as 2015 Tecla Award winner for Best Latino food blog, one of the 10 Best Food Blogs of 2013 by the Latin Kitchen, named a Babble.com Top 100 Food Blogs for 2012 and 2013 and in 2012 and 2013 recognized as a LATISM Top 50 Latina blogger in the nation and invited to The White House and The United Nations. Ericka Sanchez served as a contributor for The Latin Kitchen, Nestle Kitchens Blog, Disney’s Spoonful, Disney Family and Meals.com and Nestle’s Emerging Market recipe hub, El Mejor Nido. Currently a regular contributor to Con Agra’s Forkful, General Mills’ Que Rica Vida and Comida Kraft.

About Nicole Presley
Nicole Presley is a culinary enthusiast and recipe developer passionate about culture and food. Her childhood and life experiences drove her to create Presley’s Pantry blog, a platform where she celebrates family, food, develops original recipes and the main stage where she creates a popular web series that showcase her work based in her East Los Angeles kitchen. She has partnered with brands such as The National Milk Processor’s Board, the Idaho Potato Commission, Whole Foods Market, KitchenAid, Wonderful Pistachios, Avocados from Mexico, and Maseca’s Amigas Blogueras and supported their product development. As of summer 2012, Fresh and Easy Markets packages and sells Presley-created salads in all Southern California stores. Presley has been named among the Top Bloggueras in the nation by LATISM.

 


HOLA TV Kicks Off Fall Season With The Premiere Of Exclusive TV Specials

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HOLA TV Kicks Off Fall Season With The Premiere Of Exclusive TV Specials


MIAMI, Sept. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — HOLA TV (www.hola.tv), the Spanish-language lifestyle and celebrity channel, premieres two originally produced TV specials highlighting the world of royals and fashion.

ESPECIALES HOLA TV (HOLA TV SPECIALS)

Isabel II La Reina de los Records (Isabel II Queen of Records)

Saturday, September 12

US: 10pm ET/ 7pm PT

Mexico: 21:00

On September 9, Queen Elizabeth II will become Great Britain’s longest-reigning monarch. She has been married to the Duke of Edinburgh for 67 years.  Her fortune exceeds 300 million pounds.  Her face has been used in coins across in more than 45 countries.  She is the only queen in the world with five grandchildren.

Highlighting these records and more, HOLA TV presents a 45-minute documentary produced by HOLA MEDIA profiling a woman who has reasons to spare for being the world’s most famous queen.    

To download photo:
https://app.box.com/s/pksvyrsb23ml43mxgwvaoszylg3nbd8g

HOLA TV will also air:

Isabel Reina, Esposa y Madre (Isabel, Queen, Wife and Mother)

Tuesday, September 15

US: 19:30 ET/ 16:30 PT  

Mexico: 19:30 ET/ 16:30 PT

 

ESPECIALES HOLA TV (HOLA TV SPECIALS)

Versace

Wednesday, September 30

US: 10pm ET/ 7pm PT

Mexico: 21:00

From the spectacular Casa Casuarina, Hola TV pays homage to the unforgettable Gianni Versace on the 18th anniversary of his tragic death.  In addition to a tour of the Italian designer’s home, this tribute features special guests who shed light on his talent, career and legacy.

To download photo:
https://app.box.com/s/yna9gdkur9jw2rlqa92qa9hoedcbkbel

HOLA TV is a visual extension of HOLA magazine, reinvented for television, maintaining the same top quality and high journalistic values. With more than 500 hours of original content from its production studios in Miami, the channel’s programming focuses on fashion, royals, celebrities and lifestyle. HOLA TV, a joint venture between ATRESMEDIA TELEVISION and HOLA Magazine, was launched in September 2013 and ranks among the top 10 most watched channels in the variety genre at a pan-regional level. HOLA TV reaches 10 million homes in the Americas.

 

 


(Español) “El secreto del bambú”, #1 en Amazon en menos de 24 horas

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