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#Portada15 Unveils Program to Drive Multicultural Marketing and Media Forward

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Portada's Hispanic Advertising and Media Awards reward excellency and professionalism in marketing campaigns, media properties and marketing and media professionals.Portada's Hispanic Advertising and Media Awards reward excellency and professionalism in marketing campaigns, media properties and marketing and media professionals.






#Portada15 Unveils Program to Drive Multicultural Marketing and Media Forward


NEW YORK, Sept. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — #Portada15, the pre-eminent event for Hispanic and Multicultural Marketers, is next Wednesday Sept. 16 and Thursday Sept. 17! You can download the 16-page Program here http://www.portada-online.com/wp-content/uploads/2013/05/Portada15_Official-Program-.pdf, with the agendas and all the information you need.

“Our Editorial Team designed the #Portada15 agenda and program to drive Hispanic and Multicultural Marketing and Media forward with the best content and networking opportunities,” says Marcos Baer, publisher of Portada. “Any Marketer and Media professional who wants to be successful in Multicultural America will profit from #Portada15.”

Topics that #Portada15 attendees will be able to get key takeaways from include:

  • Get Ready to Implement efficient Mobile Video in the Hispanic space
  • Understand the Revolutionary Media Consumption Patterns of Millennials
  • Use Sports Properties to leverage your brand with sports-crazy Hispanic consumers
  • Reevaluate your Social Media Strategy (It’s not your Father’s Facebook anymore!)
  • Take a Close Look at How Content Marketing Impacts Engagement and Lead-Gen.
  • Ready Your 2016 Retail Marketing Plans
  • Use Ad-Tech Properly to Engage Multicultural Audiences

AGENDA OF #PORTADA 15
Hispanic Sports Marketing Forum, Sept. 16:
www.portada-online.com/events/hispanic-forum/agenda/

9th Annual Hispanic Advertising and Media Conference, NYC, Sept. 17:
www.portada-online.com/events/hispanic-conference/agenda/

REGISTRATION:

Register at the Special Online Promotional Price here:
https://www.portada-online.com/events/hispanic-conference/register/

Check out the bios of dozens of brand, marketing agency and entertainment stars in the 16 page program:
http://www.portada-online.com/wp-content/uploads/2013/05/Portada15_Official-Program-.pdf

A WHO IS WHO OF HISPANIC MARKETING, MEDIA AND MEDIA

Soccer Broadcasting Star Fernando Fiore is going to be one of the main attractions at #Portada15 in New York City’s Yotel on September 16 and 17. #Portada15 comprehends the Hispanic Sports Marketing Forum and the 9th Annual Hispanic Advertising and Media Conference.

Thought Leaders participating include:

  • Pattie Falch, Director Sponsorships & Events, Heineken USA
  • Mariela Ure, SVP, Hispanic Segment Strategy, Wells Fargo
  • Christian Borjon, Director Hispanic Sales & Marketing, Samsung
  • Brian Cristiano, CEO, Bold Worldwide
  • Gustavo Aguirre, Associate Brand Manager, Coors Light
  • Kymber Umana, Hispanic Marketing Manager, Sprint
  • Trisha Ranes, Senior Marketing Manager-Latino, H&R Block
  • Cesar Taveras, Online Marketing Manager, Rosetta Stone
  • Jason Riverio, Manager, Multicultural Brand Marketing, Big Lots
  • Maria Fernanda Ordonez, SVP Media Director, Identity

The latest additions to a very strong agenda are:

  • Daniel Suarez, NASCAR XFinity Series Driver (special one on one interview
  • Michael Tribolet, CEO, YipTV
  • Stephen Paez, VP Director, Multicultural, Spark SMG
  • Bernardo Gomez, Group Creative Director, Havas Worldwide
  • Manny Gonzalez, Senior Director – Multicultural, Moet Hennessy USA
  • Abe Diaz, Associate Media Director, RPA
  • Jairo Giraldo, Sports Editor el Diario NY

#PORTADA15 SPONSORS
Rooftop Party Sponsor: Batanga Media (http://batangamedia.com/)

Platinum Sponsor: MaxPoint (http://maxpoint.com/multicultural)

Gold Sponsor: GFK (http://www.gfk.com/)

Bronze Sponsors: 
Evolve Media (http://www.evolvemediallc.com/)
Medula (http://www.medula.net) 
Pulpo Media (http://www.pulpomedia.com/)
Zoomin.TV (http://corporate.zoomin.tv/)

Badge and Lanyard Sponsor: Adsmovil – (http://www.adsmovil.com/)
Official Wire Sponsor: PR Newswire (http://www.prnewswire.com/)

Hispanic Sports Marketing Forum

Golazo Sponsors: 
AC&M Group (http://acmconnect.com/)
Blogsi (http://www.blogsinetwork.com/) 
Mundial Sports Network (http://www.mundialsportsnetwork.com/)

Race Track Sponsor:
Nascar (http://www.nascar.com)

Penalty Sponsor:
Boden PR (http://www.bodenpr.com/)

For sponsorship opportunities, please contact Kelley Eberhardt, Director of Sales and Marketing at 212-685 4441, [email protected].

NOTE TO EDITORS: High-resolution images are available at: http://hispanicprwire.com/en/multimedia/


Live Nation Entertainment Names Carrie Davis As Chief Communications Officer

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LOS ANGELES, Sept. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — Live Nation Entertainment (NYSE: LYV) the world’s leading live entertainment and ecommerce company announced today that Carrie Davis has been appointed Chief Communications Officer, where she will oversee internal and external communications for the company. She joins Live Nation from Disney Interactive, where she served as vice president of communications. Based out of the Beverly Hills office, Davis will report to President and CEO Michael Rapino and COO Joe Berchtold.

Photo – http://photos.prnewswire.com/prnh/20150909/265058

“Carrie brings highly relevant expertise and a like-minded approach to communications at the right time for Live Nation and our global growth plan. Our employees and external partners will benefit from her substantial experience in music, entertainment and technology and we look forward to working with her,” said Rapino.

“Michael and his world-class team have transformed Live Nation Entertainment into the world’s preeminent live entertainment company and I look forward to bringing their story of growth and innovation to the global marketplace,” said Davis. 

Davis brings to Live Nation a proven communications track record working across the media, music and technology sectors. Prior to Live Nation, Davis served as vice president, communications for Disney Interactive at the Walt Disney Company, where she developed and executed internal and external communications strategies and oversaw public relations for the division. Before Disney, Davis oversaw public relations and strategy for Yahoo!’s portfolio of news and entertainment websites, while earlier in her career she worked at public relations firms Hill+Knowlton Strategies and GolinHarris, representing clients including Nintendo, Nestlé, AEG, Boost Mobile and Sony Home Entertainment. Davis began her career managing public relations for musical artists through her own firm and at Tommy Boy Records and Blackground/Universal Records where she worked with artists including Aaliyah, Timbaland, De La Soul and Outkast. Davis earned her B.A. from the University of Pennsylvania.

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Advertising & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.


LUCERO International Telemundo Star to be Honored with 2015 Award for Outstanding Achievement in Hispanic Television by Broadcasting & Cable and Multichannel News

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Lucero to be Honored with 2015 Award for Outstanding Achievement in Hispanic Television at the 13th Annual Hispanic Television Summit set for Thursday, October 22, 2015 at The Park Central Hotel New York





LUCERO International Telemundo Star to be Honored with 2015 Award for Outstanding Achievement in Hispanic Television by Broadcasting & Cable and Multichannel News

Award Presented at 13th Annual Hispanic Television Summit,
October 22 at The Park Central Hotel New York


NEW YORK, Sept. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — Telemundo’s multi-faceted, award winning television host, singer and actress Lucero, known as “La Novia de America” (America’s sweetheart), will be honored with the 2015 Award for Outstanding Achievement in Hispanic Television at the 13th Annual Hispanic Television Summit, set for October 22 at the Park Central Hotel New York.

Photo – http://photos.prnewswire.com/prnh/20150909/265110

The award, one of two presented at the Hispanic Summit by Broadcasting & Cable and Multichannel News, recognizes the recipient for their professional and personal impact on the business of television and video for Hispanic viewers. Lucero is the first telenovela star to be honored with the award at the Hispanic Television Summit.

This year, for the first time, the Hispanic Television Summit is one of the signature events that make up New York City Television Week, which also includes The Next TV Summit & Expo, The Content Show, Advanced Advertising and the Broadcasting & Cable Hall of Fame.

“Lucero is a true icon who has been successful in multiple areas of entertainment, crossed cultural boundaries and won legions of fans,” said Louis Hillelson, VP/Group Publisher, Broadcasting & Cable/Multichannel News. “Lucero continues to be one of the most prolific stars in the history of the telenovela in an era when the genre is gaining popularity with English speaking audiences. In addition, she has offered her hosting skills in support of multiple telethons which have raised millions for noteworthy causes. We are delighted to honor Lucero with our 2015 Award.”

Mexican-born Lucero joined Telemundo in 2015 as host of the network’s mega-reality “Yo Soy El Artista” and will soon make her return to the world of telenovelas by starring in an upcoming original production, her first since 2012. As an actress, she has a total of seven movies and starred in multiple telenovelas including “Alborada,” which earned her an Emmy Award. Lucero has hosted the Latin Grammy Awards eight times, the Mexican Telethon since 1997, in addition to the Telethon in Chile, Guatemala, El Salvador and the U.S. As a singer, she has sold more than 27 million records worldwide and many of her songs have topped the music charts across the world. She has released a series of successful albums including 2014’s chart topper “Aqui Estoy.”

Previous winners of the Award for Outstanding Achievement in Hispanic Television have included renowned television hosts Don Francisco (aka Mario Kreutzberger) and Cristina Saralegui; network news anchors Jorge Ramos; Maria Celeste Arraras; Maria Elena Salinas and Jose Diaz Balart; boxing champion Oscar De La Hoya; soccer announcer Andres Cantor; and advertising executives Monica Gadsby of SMG and Edgar Sandoval of P&G.

This is the second of two awards that will be presented at this year’s Hispanic Television Summit. As previously announced, Verizon is set to receive the 2015 Award for Leadership in Hispanic Television. The Leadership award is given to a company or organization for their courage and commitment to “staying the course” in attracting and serving Hispanic audiences. Previous recipients include Comcast, Time Warner Cable, Dish and Major League Soccer.

Other notables at this year’s Hispanic Television Summit include recently announced keynote speakers Gonzalo del Fa, President, GroupM Multicultural and Gary R. Stevenson, President and Managing Director, MLS Business Ventures.

The Hispanic Television Summit is produced by The Schramm Marketing Group, which is based in New York City.

To inquire about speaking opportunities, contact Joseph Schramm at 212-983-0219 or [email protected].

For registration, please contact Rebecca Shottland at [email protected] or 917-281-4782.

For sponsorship opportunities, please contact Charlie Weiss at [email protected] or 212-378-0478.

About Broadcasting & Cable and Multichannel News

Broadcasting & Cable and Multichannel News serve the television industry with respected, industry-leading websites, weekly print publications, daily e-newsletters and events. Broadcasting & Cable covers the broadcast, cable and syndication markets, while Multichannel News focuses on programming, marketing, finance and more for the cable and telecommunications industries.

Press Contacts:

Geena Pandolfi
Sayles & Winnikoff Communications
P: 212-725-5200, x112
E: [email protected]

Ashley Read
Sayles & Winnikoff Communications
P: 212-725-5200, x122
E: [email protected]

NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/en/multimedia/


Main Street Bondholders: Governor Garcia Padilla’s Fiscal Adjustment Plan Sets up False Choice, Shows His Intent to Violate Puerto Rico’s Constitution

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WASHINGTON, Sept. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — In response to the fiscal reform plan proposed Tuesday by Puerto Rican Governor Alejandro García Padilla, the Main Street Bondholders released the following statement:

“Governor Alejandro Garcia Padilla’s Fiscal Adjustment Plan lacks seriousness and sets up a false choice for policymakers:  Either let him stiff bondholders or face a disorderly default.  The Governor has now confirmed that he plans to violate Puerto Rico’s own Constitution, which contradicts his earlier promises to protect the Constitutional debt.  His suggestion that he and his team be allowed to appoint a control board is laughable, and has no credibility with investors.”

“This plan should be dead on arrival, and we urge Congress to first force a conversation on spending, which is the real root of Puerto Rico’s problems.”

Main Street Bondholders is a project of the 60 Plus Association that is made up of small bondholders from across America who are committed to a policy process that returns Puerto Rico to sound financial management, respects the rule of law, and protects their retirement savings.

Contact: Gerry Scimeca
[email protected]

 


Got Milk?’s New California-Inspired Milk Pairing Campaign Aims to Excite and Delight

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SAN CLEMENTE, Calif., Sept. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — When it comes to introducing new trends to the culinary scene, California leads the way. California's rich agriculture, foodie culture and ethnically diverse population are impacting the American palate and influencing the way we eat.

Video – http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/264728-1_-GM-_Sweet-Loves-Milk_—GS_P-_30s.mp4

In recognition of this rich
heritage, the California Milk Processor Board (CMPB), creator of the iconic got milk? campaign, has launched a new statewide advertising campaign that taps into Californians' leading sense of adventure and discovering the next food trend.

Entitled "Food Loves Milk," the campaign highlights milk's essential role in food pairings – from the classically traditional such as milk + peanut butter and jelly – to new pleasingly bold pairings that reflect the popularity of fusion cuisine and the mainstreaming of ethnic foods.

"The new 'Food Loves Milk' campaign showcases milk's versatility and unique ability to complement a range of exciting flavors, from savory to spicy to sweet," said Steve James, executive director of the CMPB. "For generations, milk has had a healthy relationship with food, pairing perfectly with traditional
favorites. These new innovative milk pairings, created by California chefs, offer a delicious new way to enjoy milk while celebrating California's rich and evolving culinary heritage."

"It's widely accepted that adding an unexpected ingredient – such as a touch of salt to watermelon – can enhance flavors in notable ways," added James. "We've applied that same principle to milk and our new food pairings. Whether you're enjoying a rich peanut butter and jelly sandwich, or spicy eggs with sriracha, a refreshing glass of milk is the ultimate pairing beverage."

Hailing from a wide range of culinary backgrounds, California chefs created milk pairings that include Ricotta Pancakes, paired perfectly with a glass of milk for a satisfying breakfast from Mario Sabatini of Santa Monica's Italian Forma; a savory Korean Fried
Chicken from Dennis Lee of Namu Gaji in San Francisco, and a delectable Mexican Chocolate Bread Pudding from Isabel Cruz of Isabel's Cantina in San Diego.

Fat is Back

These tasty milk pairings have more going for them than just flavor – in fact new research suggests that fat naturally occurring in food, such as the type found in milk, may enhance the appeal of some foods by adding to the overall sensory profile. And while the ever-changing world of food and health has seen trends come and go – from Cronuts to the fat phobia craze– a more moderate view is coming back into favor. No wonder experts are predicting "fat is back."

While scientists have thought for years that fat provides texture to food but no taste, research published in the journal Chemical Senses1 debunks this theory suggesting that humans can indeed taste fat. Not only does fat play an important role in our diet, providing satiety benefits, but according to research lead professor Richard Mattes, director of the Ingestive
Behavior Research Center at Purdue University, fat may be the new "sixth" taste sense, adding to the five established taste senses– sweet, salty, savory, bitter and umami. The finding could explain why fat-free foods are not as satisfying as the full-fat versions.

Food Loves Milk

Naturally delicious, a glass of milk – in varieties ranging from whole to skim – is linked to good nutrition making it a beverage you can feel good about serving at every meal. "An 8-ounce glass of milk provides 9 essential nutrients, including 8 grams of high-quality protein. The protein in milk, as well as the fat in the non-skim varieties, helps increase satiety, or a feeling of fullness, which is beneficial for weight management and overall meal satisfaction," says Patricia Banan, MS, RDN, author of Eat Right When Time is Tight.

With dishes ranging in taste from savory to sweet, the new milk pairings from culinary tastemakers across California are ideal for any meal occasion. Leveraging the natural wholesomeness of milk and its ability to complement a wide variety of foods, the campaign will invite Californians to broaden their idea of milk and
encourage consumption any time of day.

The got milk? campaign is being developed for the general market by advertising partners Goodby, Silverstein & Partners, and under the tagline "Toma Leche" for the Hispanic market by agency Grupo Gallegos.

For more information about Food Loves Milk, visit: www.gotmilk.com and follow got milk? via social media on Facebook @gotmilk, Twitter @gotmilk and Instagram @officialgotmilk.

About the CMPB

The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of got milk? is over 90% nationally and it is considered one of the most important and successful campaigns in history. Got milk? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB's Spanish-language campaign began in 1994 using the tagline "Familia, Amor y Leche" (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, in order to better align the English and Spanish language work. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

1 http://chemse.oxfordjournals.org/content/early/2015/07/02/chemse.bjv036.short, accessed online Aug. 24, 2015

Society Culinaria, the First Multi-Cultural Food Network, Launches its Creative Platform Pairing Food Brands with Food Enthusiasts and Lifestyle Influencers Across the Nation

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Society Culinaria, the First Multi-Cultural Food Network, Launches its Creative Platform Pairing Food Brands with Food Enthusiasts and Lifestyle Influencers Across the Nation

Founded by two passionate Latina food experts, this multicultural culinary hub is the one-stop-shop for both brands and influencers seeking to collaborate in unique and creative ways


LOS ANGELES, Sept. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — Society Culinaria (SOCU) was designed to help food brands connect with influential food and lifestyle bloggers from all over the nation in ways that are innovative, creative and unique to help support their marketing, advertising and Public Relations programs.

“Food, like love, is universal and we use food to engage and build relationships between brands and audiences,” said Nicole Presley, SOCU co-founder. “After having success with my personal food blog, it only made sense to start a network where I could connect other passionate food influencers with brands that speak their language too.”

SOCU’s roster is comprised of innovative creative chefs, kitchen experts and every day home cooks of various backgrounds who want to talk to their audience about food, beverage and kitchen brands they are avid about, trust and identify with.

“We not only bridge the gap between brands and creators, we help brands increase social presence and word of mouth that lead to increased ROI,” said Ericka Sanchez, SOCU co-founder. “It’s our own experience in CPG marketing, recipe development and content creation that makes us unique and give us the credibility to navigate in the competitive food world.”

Services include:

  • Blogger programs/campaigns
  • Social Media Campaigns
  • Ambassadorships
  • Recipe Development
  • Food Styling
  • Event Management
  • Food Photography
  • Video
  • Marketing
  • Product Innovation Consultation
  • Translation
  • Community Management
  • Food Writing
  • Product Reviews
  • On-Air Talent
  • Copy-writing

For more information visit http://societyculinaria.com/ 

About Ericka Sanchez
Ericka Sanchez has a marketing and social media background having worked in sports marketing, retail property management and community management for 15 years. Following her passion for recreating childhood kitchen experiences with her own family, she created the bilingual website Nibbles and Feasts; a successful site where she recreates traditional Mexican family recipes and develops unique recipes of her own inspired by her life experiences and travels to shares with her readers. Nibbles and Feasts has been recognized as 2015 Tecla Award winner for Best Latino food blog, one of the 10 Best Food Blogs of 2013 by the Latin Kitchen, named a Babble.com Top 100 Food Blogs for 2012 and 2013 and in 2012 and 2013 recognized as a LATISM Top 50 Latina blogger in the nation and invited to The White House and The United Nations. Ericka Sanchez served as a contributor for The Latin Kitchen, Nestle Kitchens Blog, Disney’s Spoonful, Disney Family and Meals.com and Nestle’s Emerging Market recipe hub, El Mejor Nido. Currently a regular contributor to Con Agra’s Forkful, General Mills’ Que Rica Vida and Comida Kraft.

About Nicole Presley
Nicole Presley is a culinary enthusiast and recipe developer passionate about culture and food. Her childhood and life experiences drove her to create Presley’s Pantry blog, a platform where she celebrates family, food, develops original recipes and the main stage where she creates a popular web series that showcase her work based in her East Los Angeles kitchen. She has partnered with brands such as The National Milk Processor’s Board, the Idaho Potato Commission, Whole Foods Market, KitchenAid, Wonderful Pistachios, Avocados from Mexico, and Maseca’s Amigas Blogueras and supported their product development. As of summer 2012, Fresh and Easy Markets packages and sells Presley-created salads in all Southern California stores. Presley has been named among the Top Bloggueras in the nation by LATISM.

 


HOLA TV Kicks Off Fall Season With The Premiere Of Exclusive TV Specials

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HOLA TV Kicks Off Fall Season With The Premiere Of Exclusive TV Specials


MIAMI, Sept. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — HOLA TV (www.hola.tv), the Spanish-language lifestyle and celebrity channel, premieres two originally produced TV specials highlighting the world of royals and fashion.

ESPECIALES HOLA TV (HOLA TV SPECIALS)

Isabel II La Reina de los Records (Isabel II Queen of Records)

Saturday, September 12

US: 10pm ET/ 7pm PT

Mexico: 21:00

On September 9, Queen Elizabeth II will become Great Britain’s longest-reigning monarch. She has been married to the Duke of Edinburgh for 67 years.  Her fortune exceeds 300 million pounds.  Her face has been used in coins across in more than 45 countries.  She is the only queen in the world with five grandchildren.

Highlighting these records and more, HOLA TV presents a 45-minute documentary produced by HOLA MEDIA profiling a woman who has reasons to spare for being the world’s most famous queen.    

To download photo:
https://app.box.com/s/pksvyrsb23ml43mxgwvaoszylg3nbd8g

HOLA TV will also air:

Isabel Reina, Esposa y Madre (Isabel, Queen, Wife and Mother)

Tuesday, September 15

US: 19:30 ET/ 16:30 PT  

Mexico: 19:30 ET/ 16:30 PT

 

ESPECIALES HOLA TV (HOLA TV SPECIALS)

Versace

Wednesday, September 30

US: 10pm ET/ 7pm PT

Mexico: 21:00

From the spectacular Casa Casuarina, Hola TV pays homage to the unforgettable Gianni Versace on the 18th anniversary of his tragic death.  In addition to a tour of the Italian designer’s home, this tribute features special guests who shed light on his talent, career and legacy.

To download photo:
https://app.box.com/s/yna9gdkur9jw2rlqa92qa9hoedcbkbel

HOLA TV is a visual extension of HOLA magazine, reinvented for television, maintaining the same top quality and high journalistic values. With more than 500 hours of original content from its production studios in Miami, the channel’s programming focuses on fashion, royals, celebrities and lifestyle. HOLA TV, a joint venture between ATRESMEDIA TELEVISION and HOLA Magazine, was launched in September 2013 and ranks among the top 10 most watched channels in the variety genre at a pan-regional level. HOLA TV reaches 10 million homes in the Americas.

 

 


(Español) “El secreto del bambú”, #1 en Amazon en menos de 24 horas

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Sorry, this entry is only available in Español.

The Hispanic Dental Association Awards Colgate-Palmolive Company with 2015 Corporate Legacy Award

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Colgate Bright Smiles, Bright Futures(TM) mobile dental van that provides children ages 3-12 with free dental screenings and oral health education in various Hispanic communities in the U.S.





The Hispanic Dental Association Awards Colgate-Palmolive Company with 2015 Corporate Legacy Award

Leading Hispanic Advocacy Organization Recognizes Oral Care Leader Colgate-Palmolive for Decades of Dedication to Decreasing Oral Health Care Disparities in the Hispanic Community


NEW YORK, Sept. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Hispanic Dental Association (H.D.A.) recently awarded oral care leader Colgate-Palmolive Company with its Corporate Legacy Award at its 2015 annual conference in San Antonio, TX for the company’s ongoing commitment to professional education and oral health equity among the U.S. Hispanic community.

Colgate Bright Smiles, Bright Futures(TM) mobile dental van that provides children ages 3-12 with free dental screenings and oral health education in various Hispanic communities in the U.S.

Photo – http://photos.prnewswire.com/prnh/20150908/264306

A leading organization dedicated to the elimination of oral health disparities in the Hispanic community, the H.D.A. honored Colgate’s longstanding efforts to educate and support Latinos nationwide through community programs, bilingual educational information and advocacy around an often-overlooked, but important health issue.

“When the H.D.A. was forming in 1990, Colgate was our first corporate supporter and has been a steadfast partner over the past 25 years,” said David Pena, CEO and executive director of the H.D.A. “It’s vital to have support from a company such as Colgate to bring more Latinos into the profession, to educate families and to be on the ground in our communities providing dental care where it’s most needed. Colgate truly walks the walk.”

“Colgate believes in the H.D.A.’s mission and continues to innovate new ways to educate, empower and improve the oral health of Latinos nationwide,” says Dr. Marsha Butler, Vice President, Global Oral Care, Colgate-Palmolive. “We are honored to have received the Corporate Legacy Award and strive to leave a lasting legacy of healthy smiles for future generations.”

Colgate’s goal of helping improve oral health among the U.S. Hispanic community is put into action through various educational and service initiatives over many decades.  Since 2005, Colgate has awarded more than $200,000 toward post-graduate scholarship funds to increase the number of Hispanic dentists with specialty degrees. The company also maintains the Colgate Oral Health Network, which can reach 70,000 dental professionals across the globe through digital distance learning.

Two major community initiatives–Colgate’s Bright Smiles, Bright Futures™ program and the annual Oral Health Month (Mes de la salud bucal) awareness campaign—reach Hispanic children and families directly. Now in its 25th year of operation, Bright Smiles, Bright Futures™ includes a classroom curriculum for kindergarten students and a mobile dental van that provides children ages 3-12 with free dental screenings and oral health education in various communities where the need is greatest. The program reaches over 10 million children annually.  H.D.A. member dentists and hygienists volunteer their time in the vans to conduct the screenings and offer one-on-one conversations with families about maintaining healthy teeth and gums.

Every June, Colgate’s Oral Health Month awareness campaign partners with the H.D.A. on awareness nationally of oral health disparities and proper oral hygiene through relevant spokespeople, bilingual media channels and culturally-relevant programming.

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on oral care, personal care, home care and pet nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world, under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom’s of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. For more information about Colgate-Palmolive’s global business, visit the Company’s website at www.Colgate.com. To learn more about Colgate Bright Smiles, Bright Futures®, Colgate’s global oral health education program, please visit http://www.colgatebsbf.com.

About the Hispanic Dental Association
The Hispanic Dental Association is a national 501c3 tax-exempt charitable organization. As the leading voice for Hispanic oral health, the Hispanic Dental Association provides, service, education, advocacy and leadership for the elimination of oral health disparities in the Hispanic community.

NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/multimedia/


Bomba Estereo Performs Private Concert for Fan on “Terra Live Music Home Sessions,” Presented by Chevron

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Terra Live Music Home Sessions Presents Bomba Estéreo.





Bomba Estereo Performs Private Concert for Fan on “Terra Live Music Home Sessions,” Presented by Chevron


MIAMI, Sept. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — Terra announces Colombian electro-tropical band, Bomba Estereo, as the next artists to perform in “Terra Live Music Home Sessions.” Together, Terra and Chevron launch this summer’s concert, featuring Bomba Estereo, to turn a lucky fan’s house into the best music stage on the block. Since 2011, music has been one of Chevron’s  – one of the world’s leading integrated energy companies with subsidiaries conducting business worldwide – most important platforms to connect with its consumers. Join the “Terra Live Music Home Sessions” sweepstakes winner, Ruben Casas from San Jose, CA, for the private performance as it airs via video stream on September 23rd for an entire day of viewing! Don’t miss the incredible Bomba Estereo concert on www.Terra.com.

Bomba Estereo takes its sensational Colombian rhythms to the home of one lucky fan for the day, where they will perform songs from their recently released album, “Amanecer,” including hit singles “Somos Dos,” “Fiesta,” and “Algo Esta Cambiando.”

“To keep Chevron’s trendsetter spirit towards the coolest music events, we are partnering this summer with Terra and Bomba Estereo, one of the hottest Latin bands of today, to turn a lucky fan’s house into the best music stage on the block,” said Celia Perez, Chevron’s Multicultural Brand Manager.

Led by Simon Mejia and Liliana “Li” Saumet, the band coined its traditional Colombian identity early on. Influenced by salsa, champeta, cumbia and afro rhythms, Bomba Estereo introduces new ways to mix up their Colombian base. Combining house and reggae with Latin American sounds, the band created the musical genre known as Psychedelic Cumbia, made official by the release of globally acclaimed album, “Fuego,” in 2009. Named “Best New Band in the World” by MTV’s Iggy in 2010, Bomba Estereo grew its international following, touring across Latin America, Asia, Africa, the US, and Europe while promoting Estalla/Blow Up , the band’s second album, released in 2008.

The release of Elegancia Tropical in 2012 led to the band’s recognition as “Best Artist of 2012” by iTunes Latin Editor’s Choice and received a Latin GRAMMY nomination in 2013 for “Best Alternative Music Album.” The eclectic group demonstrates the infusion of new rhythms, through the release of its major label debut, Amanecer, released June 2015. Inspired by Kwaito, an African genre of music, Amanecer introduces a refreshingly global twist to the band’s traditional reggae and electronic beats.

Bomba Estereo takes its Afro-inspired beats to “Terra Live Music Home Sessions” – your house, your favorite band and your friends – on September 23rd. The unforgettable night can be enjoyed by fans around the world exclusively on www.Terra.com from your computer, mobile or tablet.

Get social with @TerraMusicaUS and @Bombaestereo about #TerraLiveMusic as you watch the show on any of your devices.

About Terra 
Created in 1999, Terra is the leading digital content producer in Spanish and Portuguese speaking countries, reaching a monthly audience of over 100 million people. Terra reaches users through editorial content and is a pioneer in sports and entertainment live transmissions – from live concerts performed by artists like Paul McCartney, U2, Alejandro Sanz, Juanes and Kings of Leon, to all European League and championship matches as well as the Olympic Games. Terra’s content is offered in English, Spanish and/or Portuguese in 19 countries across the United States, Latin America and Europe, through multiple screens – computers, tablets and smartphones. Led by the Global CEO, Paulo Castro, Terra’s headquarters are in São Paulo, Brazil, and the company has offices in Argentina, Chile, Colombia, Mexico, Peru, Spain and the United States.

Terra has just launched a new responsive layout providing an innovative content and advertising delivery with the objective to simplify user’s lives and allowing advertisers to reach consumers in a whole new way.  

“Terra. Your World, Simplified.” Visit the New Terra at www.Terra.com or click here for more information on “Terra Live Music”.

About Chevron 
Chevron is one of the world’s leading integrated energy companies. The company’s success is driven by its people and their commitment to get results the right way—by operating responsibly, executing with excellence, applying innovative technologies and capturing new opportunities for profitable growth. Chevron is involved in virtually every facet of the energy industry. The company explores for, produces and transports crude oil and natural gas; refines, markets and distributes transportation fuels and lubricants; manufactures and sells petrochemical products; generates power and produces geothermal energy; invests in profitable renewable energy and energy efficiency solutions; and develops the energy resources of the future, including researching advanced biofuels. Chevron is located in San Ramon, California. For more information about Chevron, visit www.chevron.com.

About Sony Music US Latin 
Sony Music US Latin, a wholly owned subsidiary of Sony Music Entertainment, is the leading Latin music company overseeing the U.S. and Puerto Rico and home to the most prolific artists in the Latin genre.

About Sony Music Entertainment
Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Nashville, Beach Street, Bystorm Entertainment, Columbia Nashville, Columbia Records, Day 1, Descendant Records, Epic Records, Essential Records, Essential Worship, Fo Yo Soul Recordings, Kemosabe Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Inspiration, RCA Nashville, RCA Records, Reunion Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Vested in Culture and Volcano. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

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