PARSIPPANY, N.J., June 2, 2021 /PRNewswire-HISPANIC PR WIRE/ — Reckitt, the maker of Lysol®, has joined the Ad Council and COVID Collaborative in their efforts to promote COVID-19 vaccine awareness, releasing a new public service announcement (PSA) encouraging people to visit GetVaccineAnswers.org for information. The PSA – which focuses on the long-awaited moments of welcoming friends and family back into our homes – will help amplify the organizations’ historic “It’s Up To You” campaign, which educates people about COVID-19 vaccines and the role they play in helping us all get back to the moments we miss.

Lysol’s PSA, titled “Come On Over,” will be released on social and digital channels, including Lysol’s YouTube page, as well as on national television. It features groups of people inviting friends and family back into their homes as they greet and embrace each other, showcasing the moments when loved ones can safely reunite at home. Viewers are then directed to GetVaccineAnswers.org to find additional resources and information regarding COVID-19 vaccines.  

“For more than a century Lysol has been helping people protect their loved ones and prevent the spread of illness-causing germs,” said E. Yuri Hermida, EVP North America Hygiene for Reckitt. “We’re uniquely positioned to deliver on the Ad Council and COVID Collaborative’s goal to encourage people to learn more about COVID-19 vaccines to make informed decisions. We hope the promise of being able to re-open our homes will inspire people to seek out answers from trusted, scientifically-backed sources.”

“With the COVID-19 vaccines widely available, it’s critical that Americans with questions know where to turn for reliable answers,” said Lisa Sherman, President and CEO of the Ad Council. “We are thrilled that Lysol, a brand deeply trusted by consumers, is joining our initiative. Together, we can inspire individuals who are still hesitant to get the facts about the safety and efficacy of these vaccines.”

The Ad Council and COVID Collaborative’s “It’s Up To You” campaign represents one of the largest and most significant public health communications campaigns in U.S. history, convening hundreds of partners to help educate the public about COVID-19 vaccines. Created in close partnership with the Centers for Disease Control and Prevention (CDC), all “It’s Up To You” messaging is rigorously vetted and backed by science.

“Lysol has played an outsized role in keeping Americans safe during the COVID-19 pandemic,” said John Bridgeland, Co-Founder and CEO of COVID Collaborative. “We are thrilled that they are joining our public service campaign with the Ad Council.”

Lysol’s partnership with the Ad Council and COVID Collaborative represents the next step in its ongoing mission to educate individuals and communities and provide them with resources to make informed decisions about health and hygiene. In 2020, Lysol partnered with the CDC Foundation to create and distribute “Welcome Back Packs” – filled with educational resources on how to prevent the spread of COVID-19 – to hundreds of Title I schools across the country. Lysol has also lent its 100-plus years of germ-kill expertise to partnerships with national brands and organizations to provide disinfecting products and help strengthen disinfection protocols.

For more information on COVID-19 vaccines and the “It’s Up to You” campaign, visit GetVaccineAnswers.org.

ABOUT RECKITT
Reckitt** is driven by its purpose to protect, heal and nurture in a relentless pursuit of a cleaner, healthier world. We fight to make access to the highest-quality hygiene, wellness and nourishment a right, not a privilege, for everyone. Reckitt is proud to have a stable of trusted household brands found in households in more than 190 countries. These include Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Woolite, Air Wick and more. 20 million Reckitt products a day are bought by consumers globally.

Reckitt’s passion to put consumers and people first, to seek out new opportunities, to strive for excellence in all that we do, and to build shared success with all our partners, while doing the right thing, always is what guides the work of our 40,000+ diverse and talented colleagues worldwide. For more information visit www.rb.com/us.

**Reckitt is the trading name of the Reckitt Benckiser group of companies

ABOUT THE AD COUNCIL
The Ad Council has a long history of creating life-saving public service communications in times of national crisis, starting in the organization’s earliest days during World War II to September 11th and natural disasters like Hurricane Katrina and Hurricane Sandy. Its deep relationships with media outlets, the creative community, issue experts and government leaders make the organization uniquely poised to quickly distribute life-saving information to millions of Americans.

The Ad Council is where creativity and causes converge. The non-profit organization brings together the most creative minds in advertising, media, technology and marketing to address many of the nation’s most important causes. The Ad Council has created many of the most iconic campaigns in advertising history. Friends Don’t Let Friends Drive Drunk. Smokey Bear. Love Has No Labels.

The Ad Council’s innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit AdCouncil.org, follow the Ad Council’s communities on Facebook and Twitter, and view the creative on YouTube.

ABOUT COVID COLLABORATIVE
COVID Collaborative, a project of UNITE, is a national assembly of experts, leaders and institutions in health, education and the economy and associations representing the diversity of the country to turn the tide on the pandemic by supporting federal, state and local COVID-19 response efforts.

The COVID Collaborative is co-chaired by former Governor and U.S. Senator Dirk Kempthorne (R-ID) and former Governor Deval Patrick (D-MA) and led by CEO John Bridgeland and President Gary Edson. COVID Collaborative includes expertise from across Republican and Democratic administrations at the federal, state and local levels, including former FDA commissioners, CDC directors, and U.S. surgeon generals; former U.S. secretaries of Education, Homeland Security and Health and Human Services; leading public health experts and institutions that span the country; the Business Roundtable, National Association of Manufacturers and U.S. Chamber of Commerce; the NAACP, UnidosUS and the National Congress of American Indians; the Skoll Foundation, The Allstate Foundation and The Rockefeller Foundation; and associations representing those on the front lines, from the American Public Health Association and Association of State and Territorial Health Officials to the Council of Chief State School Officers and the Council of the Great City Schools. Tim Shriver is Chairman of UNITE.

To learn more, visit www.CovidCollaborative.us, and follow the COVID Collaborative on Twitter and LinkedIn.

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SOURCE Reckitt

MIAMI, June 2, 2021 /PRNewswire-HISPANIC PR WIRE/ — This summer is blasting off with the FedEx St. Jude Angels & Stars Giving Campaign for St. Jude Children’s Research Hospital^® from now through June 30, with an online auction going live on June 10.

Now in its 19^th year, the campaign replaces the annual FedEx St. Jude Angels & Stars gala in Miami to celebrate the momentous connection St. Jude Children’s Research Hospital shares with Inspiration4, the world’s first all-civilian flight to space that is scheduled to depart from Cape Canaveral on Wednesday, Sept. 15.

On board the flight will be Hayley Arceneaux, a pediatric cancer survivor who now works for St. Jude as a physician assistant. She recently shared that she is grateful to be part of the space mission because it sends this important message to the kids at St. Jude: A cancer survivor can do things they never dreamed possible, even go to space.

Thanks to generous donors through giving campaigns like this one, families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. 

“When people support this historic mission, they’re supporting the healing mission of St. Jude, to find cures for catastrophic diseases, and to treat some of the sickest children in the world, regardless of race or creed or their family’s ability to pay,” she said.

In addition to making a tax-deductible donation to St. Jude and participating in the online auction from June 10-24, participants may purchase a once-in-a-lifetime Inspiration4 launch package that includes a visit to Cape Canaveral, Florida. They will be treated to a private dinner surrounded by vintage planes in a local hangar with special guests, including famed artist Romero Britto. The next morning, they will visit the Apollo/Saturn 5 Center where there will be catering and a live video feed to watch the launch of Inspiration4.

Sponsors for the FedEx St. Jude Angels & Stars Giving Campaign include: FedEx, Anthony R. Abraham Foundation, NBCUniversal Telemundo Enterprises, UKG, Zoological Wildlife Foundation, Inc., Univision, Maestre, The Dream Team Agency and YO Creative and Marketing Consulting.

To learn more, visit stjude.org/angelsandstarsgala or contact Ligia Santos at (305) 537-1429.

About St. Jude Children’s Research Hospital^®
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.^® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened more than 50 years ago. St. Jude won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Visit St. Jude Inspire to discover powerful St. Jude stories of hope, strength, love and kindness. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook, following St. Jude on Twitter, Instagram and TikTok, and subscribing to its YouTube channel.

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SOURCE ALSAC/St. Jude Children’s Research Hospital

IMA’s ‘Dial-Me-First’ Program Provides Patients with Access to Immediate Physician Care

ORLANDO, Fla., June 1, 2021 /PRNewswire-HISPANIC PR WIRE/ — IMA Medical Group, a leading independent provider of high-quality primary care services in Central Florida, introduces Dial-Me-First, a convenient service offering patients access to immediate attention by first-class clinicians. The service enables IMA physicians to determine whether their patients can easily be treated over the phone or sent to the nearest IMA location for a consult. Patients that need immediate medical attention will be connected by their physician to the nearest hospital or advised to visit the nearest emergency department.

“Dial-Me-First is another way of providing our patients with the next level of urgent care services virtually around the clock “, said Dr. Maria Vasquez, MD. “This service enables them to connect with someone from the comfort of their own home that can easily access their medical records and assess their immediate medical need oftentimes avoiding a trip to the emergency room.”

With Dial-Me-First, IMA patients will have on-demand access to IMA’s group of physicians. When needed, patients should call 1-855-DIALME1ST (1-855-342-5631) or their IMA office number to speak to an IMA physician for evaluation of their medical needs. Dial-Me-First phone service is available to patients 24 hours a day, 7 days a week.

This service was designed to care for patients that are experiencing non-life-threatening conditions including high pressure, abdominal pain, dizziness, discomfort when urinating, low back pain, among other conditions.

What IMA Patients Can Expect:

• Calls answered by doctors
• Personalized VIP service
• High-quality care that patients can trust
• Access to care outside of regular business hours
• Minimal wait time
• Transportation if needed to nearest IMA Medical Center
• Direct hospitalization if deemed necessary
• Attention to respiratory, gastrointestinal, and cardiovascular medical concerns
• Pain management
• Coordination of care including urgent labs, imaging and specialist appointments

“We are thrilled to serve our patients with an innovative way to address their immediate medical concerns, said Leo Perez Saba, VP of Medical Management. “Convenient access to our physicians when needed is now a phone call away no matter the time of day.”

*List of conditions not appropriate for Dial-Me-First include:  

• Sudden or unexplained loss of consciousness.
• Signs of a heart attack, such as sudden/severe chest pain or pressure.
• Signs of a stroke, such as numbness of face, arm or leg on one side of the body; difficulty talking; sudden loss of vision.
• Severe shortness of breath.
• High fever with stiff neck, mental confusion and/or difficulty breathing.
• Coughing up or vomiting blood.
• Cut or wound that won’t stop bleeding.
• Possible broken bones.
• Poisoning.
• Stab wounds.
• Sudden, severe abdominal pain.
• Trauma to the head.
• Suicidal feelings.
• Partial or total amputation of the limb.

Patients experiencing any of these serious symptoms should call 911 immediately or proceed to the nearest hospital emergency room.

About IMA Medical Group
IMA Medical Group provides high quality primary medical and wellness services focusing on improving patient care, reducing costs, and offering convenient services for patients, their

families, and caregivers. Headquartered in Orlando, Florida, IMA serves patients in 20 medical centers across Central Florida including Lakeland, Davenport, Winter Haven, Lake Wales, Clermont, Oviedo, Kissimmee, St. Cloud, and Tampa, where approximately 70 physicians provide comprehensive medical home services to over 40,000 members in partnership with all leading national managed care organizations. For more information, please visit www.imamedicalgroup.com.

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SOURCE IMA Medical Group