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Understood Study Reveals Academic, Emotional And Financial Realities And Implications Of Remote Learning

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In April 2021, Understood’s “Pandemic Learning Impact Study” surveyed a total of 1,500 parents of both neurotypical children and children who learn and think differently across the U.S. to understand how the COVID-19 pandemic has impacted children academically and emotionally. The report found that children who have learning and thinking differences, like ADHD, or specific learning disabilities like dyslexia, are experiencing considerably more challenges than typical children.

NEW YORK, May 17, 2021 /PRNewswire-HISPANIC PR WIRE/ — Understood, a social impact organization and the only lifelong guide for those who learn and think differently, unveiled a study today with insights on how the shift to remote learning and the pandemic has affected children and families academically, emotionally and financially.

In April 2021, Understood’s “Pandemic Learning Impact Study” surveyed a total of 1,500 parents of both neurotypical children and children who learn and think differently across the U.S. to understand how the COVID-19 pandemic has impacted children academically and emotionally. The report found that children who have learning and thinking differences, like ADHD, or specific learning disabilities like dyslexia, are experiencing considerably more challenges than typical children.

Understood’s “Pandemic Learning Impact Study,” which surveyed 1,500 parents, found that those with children who have learning and thinking differences, like ADHD, or specific learning disabilities like dyslexia, are experiencing considerably more challenges than children without learning and thinking differences. 

“As we look to the next normal while still in the midst of the ongoing COVID-19 pandemic, we need to understand the full impact remote learning had on our nation’s children, especially those with learning and thinking differences,” said Fred Poses, CEO of Understood. “Our study findings validate that those with learning and thinking differences are especially vulnerable at this time and that our mission to help these kids thrive is more important than ever today and moving forward.” 

Academic Repercussions

The study unveiled that in the remote learning environment, nearly three-quarters (72%) of parents have become aware or noticed their children have a learning and thinking difference. And an astounding 59% of parents of those with learning and thinking differences say their children are a year behind because of the pandemic and may never catch up, while only 16% of typical parents — those whose children have not exhibited signs or have not been diagnosed with a learning difference — believe their children are behind in their studies.

In addition, 44% of parents of children with learning and thinking differences say their child’s legal right to access an equitable education has been abandoned since the move to remote learning.

Emotional Consequences

Children with learning and thinking differences have been particularly impacted emotionally by the pandemic’s schooling changes, which has driven high levels of concern and anxiety at home.

Almost half of all parents (48%) have noticed behavioral changes in their children since the start of the pandemic and an equal percentage (48%) of those with learning and thinking differences report suffering high to extreme levels of school-based anxiety since the pandemic, more than double the rate among typical children. The study also found:

  • Children with learning and thinking differences are also about three times as likely to have experienced depression related to schooling changes.
  • The stress related to distance learning has been much higher for those with learning and thinking differences versus those without (65% vs. 44%), resulting in emotional distress (61% vs. 36%), physical symptoms (57% vs. 30%), avoidance of attending classes (47% vs. 23%) and more.

Financial Implications

Additionally, 43% of all parents say they are facing a financial burden because of their children’s remote learning.

However, when comparing the two parental groups, almost twice as many (56% vs. 30%) parents of children with learning and thinking differences say providing their child with the academic supports they need has put a major financial burden on their family.

  • 77% of parents are investing a significant amount of both time and money to support their children with learning and thinking differences to keep pace academically amid the COVID-19 pandemic.
  • Buying supplemental software and apps, hiring personal tutors, and cutting back hours at work are the most common steps that parents have taken to support their children during the pandemic.
  • Twice as many (49% vs. 25%) parents of children with learning and thinking differences are concerned about the “summer slide,” the loss of academic skills and knowledge during summer vacation, compared to those of typical children.
  • The majority (86%) of parents of children with learning and thinking differences are planning on summer academic supports compared to just half of parents of typical children. 

Conducted in April 2021, Understood’s “Pandemic Learning Impact Study” leveraged quantitative data from a total of 1,500 parents of both neurotypical children and those with learning and thinking differences across the U.S. to understand how the COVID-19 pandemic has impacted children academically and emotionally. The survey polled parents of children between the ages of 5-18, with 62% identifying as White/Caucasian, 25% as Black/African American, 5% as Asian and 1% as Native-American. Twenty-five percent of the parents identified as Hispanic/Latino. 

Full study results are available upon request.

About Understood
1 in 5 Americans have learning and thinking differences, such as ADHD and dyslexia. They are often misunderstood, undiagnosed, and dismissed, and these differences are viewed as a weakness. This leaves many on a journey that is stacked against them and costs society more than $500 billion. Understood is the only lifelong guide for those who learn and think differently. Today, we help more than 20 million people each year discover their potential, how to take control, find community, and stay on a positive path along each stage of life’s journey. When others join this journey, and people are broadly embraced, everyone thrives. Understood is a 501(c)(3) private operating foundation based in New York. For more information, or to become a partner, visit u.org/media and follow us on Twitter @UnderstoodOrg

Photo – https://mma.prnewswire.com/media/1511815/3_Study_infographic.jpg

SOURCE Understood

JCP&L Encourages Customers to Arrange Payment Plans and Apply for Bill Assistance Programs to Avoid Unmanageable Balances

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JCP&L Logo

MORRISTOWN, N.J., May 17, 2021 /PRNewswire-HISPANIC PR WIRE/ — Residential and business customers of Jersey Central Power and Light (JCP&L), a subsidiary of FirstEnergy Corp. (NYSE: FE), who are having difficulty making ends meet are encouraged to contact their utility now to enroll in payment plans or to receive referrals for bill assistance programs.

JCP&L Logo

While shut-offs for nonpayment are temporarily suspended due to the pandemic, establishing an affordable payment arrangement or obtaining assistance can help keep balances manageable during this difficult time.

“We understand many customers are in a difficult financial situation because of the pandemic,” said James V. Fakult, president of JCP&L. “Customers who have lost income during this crisis may be eligible for assistance that was unavailable to them before.”

JCP&L customer service representatives are available at 800-662-3115 to assist residential customers with manageable payment arrangements and can provide customers with information on needs-based assistance programs. These programs may include forgiveness of all or part of a customer’s overdue balance, helping them to avoid a large bill that would otherwise be due when the temporary suspension on shutoffs ends.

Customers of JCP&L may be eligible for one or more of the following programs:

  • Low Income Energy Assistance Program (LIHEAP/HEAP): The Home Energy Assistance Program (HEAP) can protect customers from shut off for non-payment or help with heating bills.  LIHEAP grant applications will only be accepted through June 30, 2021, when the blanket moratorium on utility shut off ends. Apply today by calling the LIHEAP hotline at 800-510-3102 or visit the DCAid screening tool to see if you meet the income limits for LIHEAP.
  • Universal Service Fund Programs (USF): USF helps make energy bills more affordable by offering eligible customers a monthly bill credit. This credit is based on household income and energy burden. USF may also offer utility account debt forgiveness for first-time applicants. USF is a statewide program administered by the New Jersey Department of Human Services.  To apply call 2-1-1 or visit the DCAid screening tool.
  • Lifeline: Lifeline provides funding for utility bills (electric and natural gas) for qualifying disabled persons and senior citizens. Applications must be made annually to receive the benefit. The Lifeline benefit applies only to the customer’s primary residence and must be in the customer’s or the customer’s spouse’s name. To apply call 800-792-9745 or visit the Lifeline website.
  • Payment Assistance for Gas & Electric (PAGE): PAGE helps low- to moderate-income customers in New Jersey who are struggling to pay their electric and natural gas bills.  The NJ PAGE program provides grants to those over the income limits for LIHEAP as well as those who already applied for LIHEAP but require additional assistance. To apply call 732-982-8710 or visit the NJPowerOn website.
  • Comfort Partners Programs: The Comfort Partners Program is a free energy savings and education program for income eligible customers. The program helps customers save energy and money by reducing their electric bills by installing energy conservation measures in the home and by educating family members on their energy and conservation choices. Participation is prioritized based on the customer’s energy consumption. There are household income requirements and other program qualifications. To apply call 800-915-8309 or visit the Comfort Partners webpage.
  • 2-1-1 Helpline: This nationwide resource and information helpline identifies locally available programs that may assist customers with utility bills or other needs. For more information dial 2-1-1, text your ZIP code to 898211 or visit the 211 website.

Additional program information is available at JCP-L.com/assistance.

JCP&L also has established a customer service team dedicated to assisting business and commercial customers. This team can provide helpful information on available assistance programs and offer payment arrangements if needed. To explore these programs, please contact your utility company and ask to speak with a member of the Small Business Team. JCP&L’s customer service number is 800-962-0383.

JCP&L serves 1.1 million New Jersey customers in the counties of Burlington, Essex, Hunterdon, Mercer, Middlesex, Monmouth, Morris, Ocean, Passaic, Somerset, Sussex, Union and Warren.  Follow JCP&L on Twitter @JCP_L, on Facebook at www.facebook.com/JCPandL or online at www.jcp-l.com.

FirstEnergy is dedicated to integrity, safety, reliability and operational excellence. Its 10 electric distribution companies form one of the nation’s largest investor-owned electric systems, serving customers in Ohio, Pennsylvania, New Jersey, West Virginia, Maryland and New York. The company’s transmission subsidiaries operate approximately 24,000 miles of transmission lines that connect the Midwest and Mid-Atlantic regions. Follow FirstEnergy online at www.firstenergycorp.com. Follow FirstEnergy on Twitter: @FirstEnergyCorp.

Logo – https://mma.prnewswire.com/media/545855/JCPL_Logo.jpg

SOURCE FirstEnergy Corp.

Toyota Harnesses Power of Mobility to Scale Up COVID-19 Vaccinations to Homebound in 13 States

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TMNA is providing several national and local nonprofit organizations with more than 50 vehicles and grant funding. Photo provided by LAFD Foundation.

PLANO, Texas, May 17, 2021 /PRNewswire-HISPANIC PR WIRE/ — In rural and urban communities across the country, homebound Americans are struggling to access COVID-19 vaccination sites. Across the nation, this mobility challenge affects an estimated 4 million people. If people can’t access vaccine sites due to limited transit options, then help is needed to bring the vaccine to them or provide the necessary transportation.

TMNA is providing several national and local nonprofit organizations with more than 50 vehicles and grant funding. Photo provided by LAFD Foundation.

To support vaccine accessibility, Toyota Motor North America (TMNA) is providing several national and local nonprofit organizations with more than 50 vehicles and grant funding.  The vehicles support efforts in 13 states, with grant funding assisting various multicultural organizations throughout the country.

A group of non-profit and municipal agencies focused on supporting older adults will receive funding for vehicles to assist with rides to vaccine appointments. In addition, the Los Angeles City Fire Department will dispatch teams for home visits in a fleet of Toyota vehicles and to support pop-up clinics, and UnidosUS will deploy its Toyota fleet as part of the Esperanza Hope for All vaccine education campaign.

“Through mobility we can improve access to vaccines and enable organizations to reach hundreds of thousands of people across the country,” said Chris Reynolds, chief administration officer, TMNA. “By collaborating with AARP, UnidosUS and a host of additional community partners, we’re able to extend resources to organizations that have an intricate knowledge of the communities’ specific needs, coming together to make the strongest impact.”

Collaborating with AARP to Support Local Transportation Needs

Building on a 10-year collaboration, Toyota worked with AARP to identify local organizations across nine states focused on providing essential services in underserved communities. The support from Toyota and AARP will help these local organizations increase vaccine awareness, education and access, including rides to vaccine appointments and other essential trips.

“AARP has helped older Americans navigate the health and economic challenges of the pandemic, and through this collaboration, we’re better able to help people in rural and underserved communities get to and from vaccination appointments,” said Kyle Rakow, Vice President and National Director at AARP Driver Safety.

Increasing Education Outreach to Multicultural Communities

Rides are just one part of the equation. Understanding needs and informing communities are also vital tools. $1 million in grant funds from Toyota will support bilingual education and outreach, including with UnidosUS, the nation’s largest Latino civil rights and advocacy organization. UnidosUS, is receiving vehicles and grant funding for the mobile tour of its Esperanza Hope for All campaign. This builds on Toyota grants to LULAC for Vacunate Hoy!; Hispanic Federation for COVID-19 VIDA (Vaccination Immunization Dosage Awareness); and additional organizations. 

“We are proud to count on the support of Toyota to advance the mission of the UnidosUS Esperanza Hope for All campaign and deliver critical information about the COVID-19 vaccines directly into Latino neighborhoods,” said Rita Carreón, Vice President of Health. “By way of the mobile tour, we are helping to combat misinformation and build trust in the safety and efficacy of the vaccines in hard to reach communities. More importantly, we are ensuring that in-language and in-culture information is coming from trusted members of the community in an environment where they’re comfortable.”

The UnidosUS mobile educational tour, which runs every weekend from April 16 through May 23rd, delivers information about the COVID-19 vaccines directly into Hispanic neighborhoods across the country, including to areas where health resources are difficult to access.

Building on Prior Efforts

These new efforts build upon prior Toyota USA Foundation grants to promote e-learning, bridge the digital divide and bolster food assistance.

Additionally, based on requests from local municipalities in Kentucky and Texas, Toyota dispatched its employees to help optimize work and reduce wait times at local vaccination sites by applying Toyota Production System (TPS) principles.  Toyota employees also developed more than 500,000 protective face shields for healthcare professionals. 

To learn more about Toyota’s complete COVID-19 response efforts, click the following link:  https://pressroom.toyota.com/topic/covid-19-information/

Toyota vehicles will assist the following organizations in 13 states

Alabama

  • The Legacy Center – Huntsville

Arizona

  • UnidosUS Mobile Tour – Phoenix
  • UnidosUS Mobile Tour – Yuma

California

  • Los Angeles City Fire Department – Los Angeles
  • St. Barnabas Senior Services – Los Angeles
  • UnidosUS Mobile Tour –Coachella Valley
  • UnidosUS Mobile Tour – Fresno
  • UnidosUS Affiliate La Maestra, San Diego

Indiana

  • Carver Community Organization – Evansville

Iowa

  • Aging Services – Cedar Rapids

Kentucky

  • ITNBluegrass – Lexington

Maryland

  • Us Helping Us – Baltimore

Michigan

  • Community Action Network – Ann Arbor

Mississippi

  • Alliance Charitable Foundation ­– Holly Springs

Missouri

  • Southside Wellness Center Inc. – St. Louis

Tennessee

  • Southwest Tennessee Development District – Jackson

Texas

  • Community Housing Resource Center – San Antonio
  • Feonix Mobility Rising – Dallas/Fort Worth
  • Harris County Area Agency on Aging – Houston
  • Meals on Wheels Collin County – Dallas/Fort Worth
  • Texas Health Resources – Dallas/Fort Worth
  • UnidosUS Mobile Tour – Dallas/Fort Worth
  • UnidosUS Mobile Tour – El Paso
  • UnidosUS Mobile Tour – Houston
  • UnidosUS Mobile Tour – Rio Grande Valley

West Virginia

  • Putnam County Aging, Inc. – Buffalo

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.

Toyota has created a tremendous value chain and directly employs more than 36,000 in the U.S. The company has contributed world-class design, engineering, and assembly of more than 30 million cars and trucks at our 9 manufacturing plants, 10 including our joint venture in Alabama that begins production in 2021.

To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com with an immersive experience and chance to visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips and more. For more information about Toyota, visit www.toyotanewsroom.com.

Contact:
Victor Vanov
[email protected]
469.292.1318

Photo – https://mma.prnewswire.com/media/1510941/Toyota_Covid_Relief_HERO.jpg

Logo – https://mma.prnewswire.com/media/439685/Toyota_Corp_Red_Logo.jpg

SOURCE Toyota Motor North America

Tekmovil appoints Jorge Rendon as new leader for Latin America business

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Tekmovil Jorge Rendon

MEXICO CITY, May 17, 2021 /PRNewswire-HISPANIC PR WIRE/ — Tekmovil is proud to announce that the company has appointed Jorge Rendon Buick as the new business unit leader for the America Movil division in Mexico and Latin America. Jorge will assume the leadership of the business unit ensuring brand and market awareness.

Rendon has several years of experience in the smartphone and IoT market, has also established a recognized career in the telecommunications industry and has held several strategic and key positions in organizations such as Samsung, Motorola, Microsoft, Sony Ericsson, and Nokia. With more than 16 years of experience in the industry, Jorge will be responsible for promoting growth with América Movil throughout Latin American territory.

Before joining the Tekmovil team, Jorge held the role of Vice President of the Latin American Market for Samsung operations. As one of Samsung’s most experienced executives, Rendon not only helped develop and launch the company’s growth strategy but was also able to successfully achieve an unprecedented sales record, surpassing billions of dollars of revenue per year for the LATAM region during his almost 5 years in that company. His solid experience in sales and his deep knowledge of the LATAM market has allotted Jorge many achievements with América Movil, Telcel in Mexico and Claro across the region. The success of his product launches has ranged from music innovation projects, the integration of APP stores, the launching of 4G and 5G devices, as well as the home IOT solutions line. 

Oscar Rojas, CEO of Tekmovil commented: “Jorge is a distinguished leader in the industry who without question will drive Tekmovil to reach resounding achievements in the near future and long term. We are confident that his experience will strengthen our leadership team to continue offering valuable services to our clients and prospects”.

For his part, Jorge commented “I am excited to assume this new challenge and for the future of Tekmovil. I can see a talented team that is focused on decision making driven by strategy, which will allow Tekmovil the opportunity to dominate the space of the distribution of smartphones and IOTs. I am looking forward to taking on this challenge and capitalizing on future opportunities for the growth of this organization. “

About Tekmovil

Tekmovil LLC is a multinational company with a focus on delivering cellular, mobile and IoT devices, as well as applications from leading manufacturers around the world. Headquartered in Miami, FL, Tekmovil has operations in 14 countries across 3 regions and specializes in global products, operations, logistics, relationship with operators, e-commerce, and product-to-end sales in commercial chains. 

Contact: Hugo Valdez, [email protected]; or Aisha Hamud, [email protected]

Photo – https://mma.prnewswire.com/media/1511015/Tekmovil_Jorge_Rendon.jpg

SOURCE Tekmovil

Travelocity and Thrifty Car Rental name summer 2021 the official season of family reunions and give away two $25,000 road trips

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Travelocity logo.

DALLAS, May 17, 2021 /PRNewswire-HISPANIC PR WIRE/ — With many looking forward to vacationing with family again after a year in pandemic-mode, Travelocity® teams up with Thrifty Car Rental® to take two family reunions on the road. Starting Monday, May 17, 2021 at 12:01 a.m. EST, customers will be asked to submit a short essay on why they want to take their family on a road trip of a lifetime to win an all-expense paid trip for the entire family, worth up to $25,0001, this summer.

Travelocity logo.

As more of the country opens up and travel demand increases, Travelocity followed up on its 2021 Pandemic Travel Survey to understand American’s feelings toward travel entering the warmer months ahead. When asked what they miss most about pre-pandemic travel, 63% of those that have yet to travel since the start of the pandemic said they miss socializing with family most.2 Further, 43% of total respondents are looking forward to planning a trip to visit family outside of their households.

“It’s very clear that Americans are aching to meet with their loved ones again, so we’re very focused on making sure this happens safely and smoothly for our customers,” says Katie Junod, General Manager at Travelocity. “If we’ve learned anything from this past year, it’s that families are incredibly tough and resilient. We’re excited to partner with Thrifty to provide families some much-deserved relief.”

The survey also found that 69% of respondents plan to travel within the next 9 months and the summer-favorite activity of road tripping continues to trend. In fact, 60% of travelers plan to drive to their destinations by car.

“People are making the most out of this summer and we continue to see increasing demand for car rentals. It’s only natural for us to work with Travelocity to create a unique, once-in-a-lifetime road trip experience for the entire family, and ultimately reward our customers,” says Eoghan Slye, Senior Vice President of Brand Marketing at Hertz.

Contest ends Monday, May 31, 2021 at 11:59 p.m. EST. Two winners will be selected by Travelocity and Thrifty Car Rental, and will be notified via email in early June. Each winner will be able to invite up to nine family members to join them on a road trip to pre-determined itineraries around Central and Southeastern Texas or the American Southwest.

More information on Travelocity’s 2021 Summer Travel Report is available upon request. To enter the Road Trip Contest and find more ways to travel along with helpful resources, visit Travelocity.com/ThriftyRoadTripContest.

About Travelocity
Travelocity encourages travelers to Wander Wisely™ and is dedicated to championing the customer by making the travel experience both simple and memorable through exceptional customer service, expert advice and guaranteed value. Based in Dallas, Texas, Travelocity is owned by Expedia Group, one of the world’s leading travel companies, with an extensive brand portfolio that includes many of the world’s leading online travel brands. 

About Thrifty Car Rental
Thrifty Car Rental is the brand of choice for cost conscious travelers looking for a great car rental for their next adventure. At Thrifty, “the absolute best car for your money” motto drives the brand’s efforts to deliver the very best cars at the best rates possible, every time. For additional information, visit www.thrifty.com.

© 2021 Travelscape, LLC, an Expedia Group company. All rights reserved. Travelocity and the Travelocity logo are trademarks of Travelscape, LLC. CST# 2056372-50

Media Contact: Rachel Shin, [email protected]

Logo – https://mma.prnewswire.com/media/718050/Travelocity_logo.jpg

SOURCE Travelocity

Pole for Grosjean, Honda at GMR Grand Prix of Indianapolis

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A veteran of Formula One but an IndyCar Series rookie, Romain Grosjean qualified his Dale Coyne Racing with RWR Honda on the pole today for Saturday's GMR Grand Prix of Indianapolis. (PRNewsfoto/Honda Racing/HPD)

SPEEDWAY, Ind., May 14, 2021 /PRNewswire-HISPANIC PR WIRE/ —  Romain Grosjean captured the pole today in qualifying on the road course at the Indianapolis Motor Speedway, as Honda drivers claimed three of the top four starting positions for Saturday’s GRM Grand Prix of Indianapolis.

A veteran of Formula One but an IndyCar Series rookie, Romain Grosjean qualified his Dale Coyne Racing with RWR Honda on the pole today for Saturday's GMR Grand Prix of Indianapolis. (PRNewsfoto/Honda Racing/HPD)

A veteran for Formula One competition but in his rookie NTT INDYCAR SERIES season, Grosjean edged two-time series champion Josef Newgarden in a thrilling final qualifying round on the 2.439-mile IMS road circuit.  It also was the first pole of the season for the Dale Coyne with RWR team.  At the end of three “knockout” qualifying rounds, Honda drivers claimed three of the top four starting spots for Saturday’s 85-lap race, with Jack Harvey qualifying third for Meyer Shank Racing and Alex Palou – already a winner this year at the Honda Grand Prix of Alabama – qualifying fourth for Chip Ganassi Racing.

GMR Grand Prix of Indianapolis Qualifying Results

1st  Romain Grosjean-R

Dale Coyne Racing with RWR Honda

– 3rd  Jack Harvey

Meyer Shank Racing Honda

– 4th  Alex Palou

Chip Ganassi Racing Honda

– 8th  Colton Herta

Andretti Autosport Honda

– 9th  Ed Jones

Dale Coyne Racing with Vasser-Sullivan Honda

– 11th  Graham Rahal

Rahal Letterman Lanigan Honda

– 14th  Alexander Rossi

Andretti Autosport Honda

– 15th  Marcus Ericsson

Chip Ganassi Racing Honda

– 16th  Scott Dixon

Chip Ganassi Racing Honda

– 17th  Takuma Sato

Rahal Letterman Lanigan Honda

– 19th  Ryan Hunter-Reay

Andretti Autosport Honda

– 22nd James Hinchcliffe

Andretti Autosport Honda

– 23rd Jimmie Johnson-R

Chip Ganassi Racing Honda

Quotes

Romain Grosjean (Dale Coyne Racing with RWR Honda) Pole Qualifier, 1st NTT INDYCAR SERIES career pole: “We were struggling a bit earlier today, but my engineer [Olivier Boisson] made some really good changes over the [practice session] runs.  Then we put on the Reds [softer compound, alternate Firestone tires on], and the car felt so good, amazing. Those last few laps [of qualifying] each time, I was ‘on it.’ What a day for us!”

Jack Harvey (Meyer Shank Racing Honda) Qualified Third: “We’re always excited to come to the Indianapolis road course, but what’s allowed this weekend to go well for us so far is really good preparation and focus from everyone on the Meyer Shank Racing/Honda team.  That was an incredible lap by Romain [Grosjean, to claim pole], but that’s what we love about the NTT INDYCAR SERIES.  We have a small team like Dale Coyne with RWR taking the pole, and our still relatively new team starting third.  We all can come and compete [on equal terms].  I’m not sure how many other series in the world have that.  We’re really close, and I hope that positivity can help drive us forward tomorrow.”

Fast Facts

  • Honda drivers have now claimed the pole position for two of the three road and street course races held this season. In addition to Grosjean’s qualifying run today, Colton Herta claimed the pole for Honda and Andretti Autosport at the Firestone Grand Prix of St. Petersburg in April.
  • The “Month of May” begins this weekend at the Indianapolis Motor Speedway with the GMR Grand Prix. Held on the IMS infield road course, Saturday’s 85-lap race will kick off three weeks of on-track activities leading up to the 105th running of the Indianapolis 500 on May 30.
  • Honda continues to hold the early-season lead in the 2021 INDYCAR Manufacturers’ Championship, with three victories in the first four races this season. After four of 16 races, Honda holds a 14-point advantage (332-318) over rival Chevrolet. The company is seeking its fourth consecutive NTT INDYCAR SERIES Manufacturers’ Championship in 2021.

Where to Watch the GMR Grand Prix of Indianapolis

Live network television coverage Saturday’s 85-lap race starts at 2:30 p.m. EDT on NBC.  Complete, flag-to-flag race coverage also will be available on NBC Peacock and the INDYCAR Radio Network, also carried by SiriusXM satellite radio.

Honda Racing social media content and video links from Indianapolis can be found on Instagram (www.instagram.com/hondaracing_hpd), Twitter (twitter.com/HondaRacing_HPD) and Facebook (www.facebook.com/HondaRacingHPD).  Additional features and long-form videos can be found on the Honda Racing/HPD YouTube channel (https://www.youtube.com/HondaRacingHPDTV).

Honda Racing HPD Logo. (PRNewsFoto/Honda Performance Development, Inc.) (PRNewsFoto/HONDA PERFORMANCE DEVELOP...) (PRNewsfoto/Honda Racing)

Photo – https://mma.prnewswire.com/media/1511017/Honda_Racing_HPD_Roman_Indianapolis_Pole.jpg
Logo – https://mma.prnewswire.com/media/83597/honda_performance_development__inc__honda_racing_logo.jpg  

SOURCE Honda Racing/HPD

Pyxus International, Inc. Announces Date of 2021 Annual Meeting

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MORRISVILLE, N.C., May 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — Pyxus International, Inc. (OTC Pink: PYYX) (“Pyxus International”), a global value-added agricultural company, today announced that its 2021 annual meeting of shareholders will be held on Thursday, August 19, 2021.

About Pyxus International, Inc.
Pyxus International, Inc. is a global agricultural company with more than 145 years’ experience delivering value-added products and services to businesses and customers. Driven by a united purpose—to transform people’s lives, so that together we can grow a better world—Pyxus International, its subsidiaries and affiliates, are trusted providers of responsibly sourced, independently verified, sustainable and traceable products and ingredients. For more information, visit www.pyxus.com.

SOURCE Pyxus International, Inc.

(Español) La Mujeres Corren Riesgos Únicos de Sufrir Derrame Cerebral

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La Mujeres Corren Riesgos Unicos de Sufrir Derrame Cerebral

Sorry, this entry is only available in Español.

Majority of TV Programs Fail to Resonate with Diverse Audiences

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CIIM_Shows_051021_2

LOS ANGELES, May 13, 2021 /PRNewswire-HISPANIC PR WIRE/ — A majority of TV shows are not relevant to diverse segments of consumers and are, in fact, mostly inclusive and considerate of White, Non-Hispanic viewers, according to a new study by the Cultural Insights Impact Measure (CIIM™) from the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and partner company CIIMatters. The AIMM study coincides with television’s annual upfront marketplace.

CIIM_Shows_051021_2

The report evaluated 146 broadcast, streaming and digital shows and networks across various segments including White Non-Hispanic, Hispanic (by acculturation), Black, Asian English, LGBTQ+, People with Disabilities. Using the proprietary CIIM™, the study found that:

  • 51% of shows ranked in the bottom quartile amongst Blacks/African Americans and Hispanic English
  • 44% of shows ranked in the bottom quartile amongst Asians
  • In direct contrast, White Non-Hispanics ranked those same shows in the top quartile, showcasing the fact that programming today does not have the cultural insights needed to connect with other segments

Streaming platforms delivered the majority of effective individual shows. Although, major endemic networks, such as Univision, OWN and BET proved to lead the way when all content was considered. The highest rated general market network was NBC. Top shows in the study included:

  • White Non-Hispanic: When Calls the Heart (Hallmark)
  • African American: Sunday Best (BET) and Greenleaf (OWN)
  • Hispanic English: House of Flowers (Netflix)
  • Hispanic Bilingual: Mira Quien Baila (Univision)
  • Hispanic Spanish: Pequeños Gigantes (Univision)
  • Asian: Killing Eve (Hulu)
  • People with Disabilities: Special (Netflix)
  • MC&I: House of Flowers and Blood and Water (Netflix)
  • LGBTQ: The Fosters (ABC Family / Hulu)

“With CIIM™, we’re shifting the way in which the entire industry approaches inclusivity and understands its impact on business and society,” said Carlos Santiago, AIMM Co-Founder and CIIMatters Partner. “Not only is this the ethical way forward, but it makes great business sense. As network upfronts approach, this analysis provides advertisers with crucial insights needed to maximize the impact of their efforts, while offering networks the opportunity to tailor their content to reach specific viewers and create more valuable advertising space for brands.”

More than 250 brands and 150 companies currently use CIIM™ to optimize content relevance impact by exploring the intersection and impact of reach, representation, relevant and ROI. In fact, according to Gail Horwood, Kellogg’s Chief Marketing Officer and AIMM Board Member, “in Kellogg’s sales attribution tests, consumers perceptions of authentic cultural representation impacted our campaigns’ success by 47%. The CIIM tool proved to be so valuable to us that we have integrated it into our marketing process for all creative.” AIMM feels that this shift is a direct reflection of society – and its increased cultural diversity.

AIMM continues raising the bar and holding the industry accountable by addressing social inequities and taking action to enact change. It recently published a pledge signed by over 100 marketing executives to support the AAPI community and end hate in all form. And last fall, the organization issued a powerful, star-studded PSA during the primetime Emmy awards to encourage Hollywood to do more to promote authentic cultural representation and celebrate the anniversary of its #SeeALL campaign tied to this mission. The spot was supported by an industry letter stating that, moving forward, marketers would evaluate the inclusion and fair representation of segments before allocating media dollars to shows and networks.

“For too long marketers and the entertainment industry have overlooked the power of accurate cultural reflections,” said Bob Liodice, CEO of the ANA. “CIIM™ has the power to be a catalyst for societal change, encouraging the entertainment and ad industries to deliver fair representation and diverse portrayals on the screen so that they can better reflect those in front of the screen.”

APPENDIX

Methodology: Through focused and cross-segment tests, CIIM™ exposes content to a variety of consumer segments to evaluate resonance. Best-in-culture portrayals start with representation but require richer expressions. Unlike any other tool available, CIIM™ tests for attributes such as respect, cultural values, authenticity, good role models, positive reflections, celebrations, pride and identity.

New findings and ongoing CIIM™ research provide advertisers and networks with benchmarking tools to evaluate how effective their content accurately portrays and resonates with diverse audiences. Recent CIIM™ studies demonstrate, fair representation matters to consumers, with nearly 1-in-3 viewers preferring a brand shown in an advertisement or alongside entertainment programming that accurately portrays culture.

Additional findings include:

  • 29% of shows ranked above average with Hispanics, including in-language programs
  • 35% of shows ranked above average by Blacks/African American and Asians
  • 71% of shows ranked above average with White Non-Hispanics
  • 14% of shows ranked in the bottom quartile amongst White Non-Hispanics

The full rankings include:

  • Top Networks:
    • Endemic African American: BET and OWN
    • Endemic Hispanic: Univision
    • General Market Network: NBC
    • Streaming: Netflix
    • Downloadable: YouTube
  • Best-in-Culture Networks:
    • Univision
    • Telemundo
    • OWN
    • BET
    • NBC

To learn more about AIMM and CIIM™, or join us for an upcoming webinar on CIIM results for programs on May 24th, 11am-12pm PT, visit https://www.anaaimm.net.

About the Alliance for Inclusive and Multicultural Marketing (AIMM)
ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) was established in 2016 to provide corporations with viable solutions for growth by addressing opportunities in Multicultural and Inclusive marketing. AIMM comprises senior-level advertisers, media/publishers, research and data companies, agencies and trade organizations, to spotlight the missed growth potential in General, Hispanic, African American, Asian-American and LGBTQ markets. This extraordinary working group of industry leaders is transforming the way multicultural and inclusive marketing is seen and understood via an industry-wide reboot – the largest ever in this space. Beyond simply identifying where growth potential lies, AIMM shows its members (and the industry) how to best maximize this potential towards positive bottom-line impact. AIMM is the leading authority in the space.

About the Association of National Advertisers (ANA)
The ANA (Association of National Advertisers)’s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Growth is foundational for all participants in the ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Growth Agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA’s membership consists of 1,400-plus domestic and international companies, including more than 900 client-side marketers and nonprofit fundraisers and 500 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.

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