(Español) Actualización sobre el coronavirus (COVID-19): La FDA alienta a los pacientes recuperados a donar plasma para el desarrollo de terapias de productos sanguíneos
LULAC Launches #AyudaEnEspañol Initiative To Provide Critical, COVID-19-Related Resources In Spanish
WASHINGTON, April 16, 2020 /PRNewswire-HISPANIC PR WIRE/ — The League of United Latin American Citizens (LULAC), the oldest and largest Hispanic organization in the United States, with the support of long-standing partner Hornitos® Tequila, today announced the launch of #AyudaEnEspañol (#HelpinSpanish), a resource kit and social media effort designed to make crucial information accessible to members of the Spanish-speaking community during the current crisis.
Created and managed by LULAC, the Spanish-language toolkit consolidates and translates critical COVID-19-related resources that are inconsistently accessible in-language. The online one-stop information center includes the latest CDC updates and government updates, help for seniors, access to health services, guidance on applying for government benefits, job training and help tackling food insecurity. The online resource kit can be downloaded by visiting www.lulac.org/ayudaenespanol.
“#AyudaEnEspañol is about helping millions of Spanish-speaking Latinos with practical, needed information that can be accessed by multi-generational households in both Spanish and English,” said Sindy Benavides, LULAC National Chief Executive Officer. “The program provides COVID-19-related assets that will help save untold numbers of lives and reduce suffering in our community, which has already been impacted beyond measure.”
“What we discovered was that as COVID-19 disruptions started to increase, many Latinos were seeking answers, and sadly there was and continues to be minimal information in Spanish,” says Sandra Caraveo, LULAC National Programs Manager. “What makes this partnership so special to LULAC is that Hornitos truly understands the importance of getting this information to our community.”
To help spread awareness for this vital resource kit and get it into the hands of those who need it most, LULAC and Hornitos Tequila are teaming up to encourage fans and followers to join the effort on social media. To participate, fans can post a photo holding up a sign stating who or why they’re helping in Spanish, share a link to the resource and use #AyudaEnEspañol. Collectively, the promotion of this message can spread the important message that there is #AyudaEnEspañol available.
“When our partners at LULAC shared the challenges facing the Spanish-speaking community during this crisis, our first question was ‘How can we help?'” said Beth Krigel, Senior Marketing Director of Tequila at Beam Suntory. “As a brand that immigrated from Mexico and is rooted in Hispanic heritage, Hornitos Tequila is proud to facilitate this effort and use #AyudaEnEspañol to get critical information and resources out to Spanish speakers who need it. We’re all in this together.”
For more information about LULAC, visit www.lulac.org, follow @LULAC on Twitter and Instagram or like LULAC on Facebook. For more information about Hornitos Tequila, visit www.hornitostequila.com, follow @HornitosTequila on Twitter and Instagram or like Hornitos Tequila on Facebook.
About LULAC
Established in 1929, the League of United Latin American Citizens (LULAC) is the nation’s largest and oldest civil rights volunteer-based organization that empowers Hispanic Americans and builds strong Latino communities. Headquartered in Washington, DC, with 1,000 councils around the United States and Puerto Rico, LULAC’s programs, services and advocacy address the most important issues for Latinos, meeting critical needs of today and the future. For more information, visit www.lulac.org.
About Hornitos® Tequila
Hornitos® Tequila has a history of breaking tradition dating back to 1950 when founder Don Francisco launched the brand in honor of Mexican Independence Day. The Hornitos family of tequilas keeps Don Francisco’s legacy alive, using the same high standards to cultivate the best and most flavorful agaves, molding them into premium tequilas that everyone can enjoy. He brought the celebrated spirit to new heights with the agave-robust Reposado, broke the rules to create a crystalline Plata, went above and beyond tequila standards to make an ultra-smooth and aromatic Añejo and pushed the boundaries of tequila innovation with whiskey barrel aged Hornitos® Black Barrel® Tequila and Hornitos Cristalino.
Nearly 70 years later, Hornitos inspires its fans to adopt the same boundary-pushing mindset through its “A Shot Worth Taking” campaign that highlights the extraordinary things that can happen when people are willing to take a chance. Since the inception of “A Shot Worth Taking” in 2017, Hornitos has empowered fans to take their shot and provided funds and opportunities to make their aspirations achievable.
Hornitos® Tequila, 40% alc./vol. ©2020 Sauza Tequila Import Company, Chicago, IL
All trademarks are the property of their respective owners.
Photo – https://mma.prnewswire.com/media/1156349/AyudaEnEspanol.jpg
SOURCE LULAC; Hornitos Tequila
Solis Health Plans and PrimeCare Family Medical Centers to Hold Contactless Drive-Thru Food Drive
MIAMI, April 16, 2020 /PRNewswire-HISPANIC PR WIRE/ — Across the U.S., many people are struggling to obtain basic necessities to help get them through the coronavirus (COVID-19) pandemic. Solis Health Plans and PrimeCare Family Medical Centers, in partnership with organizers Commissioner Esteban “Steve” Bovo Jr., Mayor of Miami Lakes Manny Cid, and Farm Share, are ready to help South Florida with a contactless drive-thru food drive, taking place this Friday, April 17th from 10:00 a.m. to 1:00 p.m. at Royal Oaks Park in Miami Lakes.
The drive will include items such as fruits, vegetables, powdered milk, canned goods, and pet food. Additionally, two nonsurgical masks will be included with the supplies for later use. Drivers will be asked to not roll down their windows, but rather to pop their trunk. A volunteer will place the goods directly in the car trunk with no human-to-human contact.
Date: Friday, April 17th | Time: 10:00 AM – 1:00 PM
Location: Royal Oaks Park (16500 NW 87th Ave, Miami Lakes, FL 33018
“Solis and PrimeCare have combined forces to help ensure that the medical and dietary needs of our members and the community at large are being met,” said CEO of Solis Health Plans Daniel Hernandez.
“This is the second of many upcoming events and support services that we will be partnering on to provide the community,” said Luis Zayas, President of PrimeCare Family Medical Centers. “We look forward to helping people get through this uncertain and unprecedented time.”
All volunteers will be provided with full PPE (Personal Protective Equipment) for protection. Medical staff will be on-site to coordinate the volunteers and ensure appropriate safe social distancing.
Supplies will be provided on a first-come, first-serve basis.
For more information on the food drive, call (305) 680-3505.
About Solis Health Plans
Solis Health Plans is a community-focused Florida Medicare Advantage health plan that delivers outstanding member experience and exceptional service to its members, providers, and brokers and offers competitive plans with expanded benefits in multiple counties. The company is locally based and self-identifies as the Un-Corporate Plan: personal as opposed to bureaucratic, innovative instead of risk-averse, and accountable rather than ambiguous. Solis Health Plans is committed to exceeding expectations and to being the plan of choice for the communities served, with the goal of achieving better healthcare outcomes.
For more information on Solis Health Plans, please visit www.solishealthplans.com.
Solis Health Plans is an HMO with a Medicare contract and a contract with the Florida Medicaid Program. Enrollment in Solis Health Plans depends on contract renewal.
Logo – https://mma.prnewswire.com/media/1156052/PrimeCare_Logo.jpg
Logo – https://mma.prnewswire.com/media/1033320/Solis_Logo_Logo.jpg
SOURCE Solis Health Plans, Inc.
Mazda Honors Healthcare Heroes With New Essential Car Care Program
IRVINE, California, April 15, 2020 /PRNewswire-HISPANIC PR WIRE/ — Mazda North American Operations (MNAO) announced it will provide free standard oil changes and enhanced cleaning services for U.S. healthcare workers at participating dealers nationwide. This program, which begins on April 16, is not limited to Mazda owners and is available for most makes and models from other manufacturers. The Essential Car Care program, developed in partnership with the Mazda dealer network, will invest a minimum of $5 million as part of the initiative.
“Supporting the communities where we live and work is rooted deeply in Mazda’s 100-year history. We are honored to give back to those dedicated to saving lives during this pandemic,” MNAO President Jeff Guyton said. “We understand the important role vehicles play in people’s lives, and by partnering with our dealer network, we hope to make a meaningful impact in communities around the country.”
Inspired by Mazda dealers who implemented similar programs for healthcare workers locally, Mazda quickly developed a nationwide plan to partner with its dealer network to invest in this initiative honoring healthcare heroes across the U.S.
“Mazda dealers prioritize giving back to the communities in which they operate,” Jim McDonald, Mazda National Dealer Advisory Council Chairman said. “In this challenging time, we want to do what we can to support our local healthcare workers. We deeply appreciate all they have done and will continue to do in the fight against COVID-19.”
In order to help ensure the safety of healthcare workers and service employees, dealers participating in the Essential Car Care initiative have committed to enhanced vehicle cleaning of high-touch interior and exterior surfaces using Mazda and EPA-approved cleansers. Mazda has also encouraged dealers to continue following the recommendations from the CDC and local public health and government officials, along with workplace personal hygiene practices to help ensure the safety of everyone in the service areas.
Details on the Essential Car Care initiative can be found on Inside Mazda.
Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through approximately 620 dealers. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.
Follow MNAO’s social media channels through Twitter and Instagram at @MazdaUSA and Facebook at Facebook.com/MazdaUSA.
Photo – https://mma.prnewswire.com/media/1155931/Mazda_Car_Care_Program.jpg
Logo – https://mma.prnewswire.com/media/53154/mazda_north_american_operations_logo.jpg
SOURCE Mazda North American Operations
(Español) AARP, Gobernador Newsom, Departamento de Envejecimiento de CA, Presentan Tarjeta de Recursos COVID-19
Makita Factory Service Centers Remain Ready To Serve With New Repair Options
LA MIRADA, California, April 13, 2020 /PRNewswire-HISPANIC PR WIRE/ — Makita U.S.A., Inc., the innovation leader in power tools, outdoor power equipment, pneumatics and accessories, is immediately initiating temporary free labor and free shipping for tool repairs at Makita® Factory Service Centers.
“After-market service has been a point of focus since the company was founded,” said Mark Cox, National Service Manager, Makita U.S.A., Inc. “If you invest in Makita, our factory service centers are here to serve you.”
To support America’s workers, Makita is offering free labor and free “round-trip” shipping for tool repairs in Makita Factory Service Centers beginning April 13, 2020 through May 31, 2020. This new service helps users get their tools repaired, without having to travel to a Makita Factory Service Center.
Here are step-by-step instructions:
Step 1: Call 1(800) 4-MAKITA
Step 2: Request a pre-paid COVID-19 shipping label
A pre-paid FedEx shipping label will be sent via email to ship your tool freight pre-paid to Makita for service
Step 3: Take your Makita® Tool to a FedEx shipping location
Step 4: Makita receives and repairs the tool
You pay for parts only, unless under warranty (no labor cost and no shipping cost)
Step 5: Makita ships the tool back to you
Note: Items over 70 lbs. are excluded from pre-paid shipping and will still need to be brought directly to the Makita Factory Service Center. Users can call 1(800)4-MAKITA to contact your local Makita Factory Service Center to arrange a large item drop-off. This offer is valid only within continental U.S.A. (excluding residents of Puerto Rico, Hawaii and Alaska).
For more information, please visit makitatools.com/service
Alternative Service Options
- Authorized Service Center – This offer is not valid at Authorized Service Centers. If an Authorized Service Center is preferred, please contact them directly for available service options and hours of operation.
- Fastlane Express Service – Fastlane Express Service is a program to expedite service specifically for the 18V LXT® Lithium-Ion Brushless Cordless Rebar Tying Tool (XRT01). Makita will offer a 3-day turnaround on repairs for the XRT01 done through the Fastlane program. This service is available to all XRT01 owners, in the contiguous 48 states, at no additional cost at Makita’s Factory Service Centers. However, the user will have to pay for any out-of-warranty repairs.
About Makita
Makita is a worldwide manufacturer of industrial power tools, pneumatics and power equipment, and offers a wide range of industrial accessories. Makita U.S.A., Inc. is located in La Mirada, California, and operates an extensive distribution network throughout the U.S.A. With 50 years in the United States and over 100 years worldwide, Makita utilizes experience and expertise to manufacture best-in-class solutions. For more information call Makita U.S.A. at (800)4-MAKITA or visit makitatools.com. Find Makita on Instagram, YouTube, Facebook, and Twitter @makitatools
MEDIA CONTACTS
Wayne Hart
(714) 522-8088 x4410
[email protected]
Jennifer Morse
(714) 522-8088 x 4401
[email protected]
Consumer Inquiries:
(800) 4-MAKITA
makitatools.com
@makitatools
Photo – https://mma.prnewswire.com/media/1154678/Makita_Factory_Service_Centers.jpg
PDF – https://mma.prnewswire.com/media/1154677/Makita_is_offering_free_labor.pdf?p=original
SOURCE Makita U.S.A., Inc.
Hispanics’ Consumer Confidence Plummets as Coronavirus Paralyzes the Country
BOCA RATON, Florida, April 13, 2020 /PRNewswire-HISPANIC PR WIRE/ — Consumer confidence among Hispanics in the United States fell sharply in the first quarter of 2020 as the coronavirus pandemic spread across the country and disrupted nearly every aspect of American life.
The Hispanic Consumer Sentiment Index, measured from January through March, stands at 81.3, down from 100.9 in the fourth quarter of 2019, according to the Florida Atlantic University Business and Economics Polling Initiative (FAU BEPI) in FAU’s College of Business.
The index is even lower than the March score of 89.1 for the overall U.S. population, as published by the University of Michigan.
Hispanics’ consumer confidence weakened at the end of 2019 as concerns grew that the longest economic expansion in history was due to end. But the first cases of COVID-19 in the U.S. led to massive quarantines, millions of job losses and fears that the sweeping economic fallout may not be short-lived, said Monica Escaleras, Ph.D, director of FAU BEPI.
“It’s the uncertainty of what’s going to happen,” she said. “Nobody knows if the effects of the virus will last weeks or months. So people are very concerned about the future.”
Overall, 58 percent of those surveyed indicated during the first three months of 2020 that they will be better off over the next year, down from 73 percent in the last quarter of 2019.
Hispanics are concerned about the short-term economic outlook, with 34 percent saying they expect the country to experience good business conditions in the upcoming year, compared with 65 percent in the fourth quarter of 2019.
The long-term economic outlook also is a concern, with 57 percent of Hispanics optimistic in the first three months of the year, down from 65 percent in the fourth quarter.
Another indication that optimism is waning: A smaller percentage of Hispanics – 53 percent – believes it’s a good time to buy big-ticket items, compared with 65 percent in the prior quarter.
Despite the coronavirus’ devastating effect on the nation’s economy, more Hispanics support U.S. President Donald Trump, whose approval rating increased from 42 percent in the fourth quarter to 44 percent in the first quarter. Of those surveyed, 40 percent identified themselves as Republicans, 39.6 percent at Democrats, 14.1 percent as independents and 6.3 percent as non-registered voters.
For polling results and full cross-tabulations, visit business.fau.edu/bepi.
Logo – https://mma.prnewswire.com/media/214770/bepi_at_florida_atlantic_university_logo.jpg
SOURCE Florida Atlantic University Business and Economics Polling Initiative
COVID-19 Alcohol Regulatory Relief Questioned
SAN RAFAEL, California, April 13, 2020 /PRNewswire-HISPANIC PR WIRE/ — Alcohol Justice made public today an open letter to Jacob Appelsmith, Director of the California Department of Alcoholic Beverage Control. The letter outlines eleven serious concerns associated with the agency’s two recent “regulatory relief” actions that clearly place alcohol industry profits above public health and safety concerns.
“We understand the intense pressure placed on the agency to preserve jobs and protect profits,” stated Bruce Lee Livingston, Executive Director / CEO, Alcohol Justice. “But truth be told, the ABC has the mission not just to monitor and enforce the state’s liquor laws, but to use its powers to promote “temperance” — by reducing consumption and promoting public health and safety. There is nothing in the agency’s recent regulation-relaxing documents that addresses the public health and safety threats in their emergency changes to public policy.”
Read the complete letter here: https://bit.ly/2RuoWBl
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CONTACT: |
Michael Scippa 415 548-0492 |
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Jorge Castillo 231 840-3336 |
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Bruce Lee Livingston 415 515-1856 |
Photo – https://mma.prnewswire.com/media/1154207/COVIDwashing_English_Alcohol_Justice.jpg
Logo – https://mma.prnewswire.com/media/147418/alcohol_justice_logo.jpg
SOURCE Alcohol Justice
Saban Music Group and International Superstar, Pitbull Team Up to Create a Message of Hope and Faith. “I Believe That We Will Win (World Anthem)”
LOS ANGELES, April 13, 2020 /PRNewswire-HISPANIC PR WIRE/ — During this time of uncertainty due to the COVID-19 pandemic, Grammy Award Winner, Pitbull, in collaboration with Haim Saban’s label, Saban Music Group, have risen to action by creating a genuinely encouraging message of hope and faith, designed to invoke a sense of positivity and strength in people of all ages. “I Believe That We Will Win (World Anthem)” is a song of much-needed inspiration for humanity!
Haim Saban said of the new joint effort: “As Pitbull said it best, ‘now is the time to face everything and rise.’ I am humbled to be part of this movement that unites everyone, even though we MUST stay apart to win the war against this disease. Pitbull knows how to inspire, and collaborating with him on this project was something I knew I had to do. I BELIEVE THAT WE WILL WIN!”
The song will be available worldwide on April 13, 2020, followed by an Official video. The strategy behind the video is to incorporate a call to action that will invite artists, musicians, and entertainers alike to participate. Everyone will be encouraged to create a visual snippet singing the hook/chant while pounding their chest and then having them upload it to all their social platforms. A portion of the proceeds from the song will go to the charities, Feeding America, and the Tony Robbins Foundation.
“Let’s show the world how powerful it is when we come together to fight for one cause – that’s called life,” announced Pitbull when teasing the new track.
“There’s no better partner than Haim Saban and his team to motivate our world,” said Armando Christian Perez (Pitbull). “Together, we will show the world how to Face Everything And Rise (FEAR).”
Stream the song here: https://mr305.ffm.to/believeanthem
About Pitbull:
Pitbull invites disruption on a global scale as a GRAMMY®-winning independent international superstar, education advocate, business entrepreneur, and motivational speaker. With countless awards, dozens of international number ones, hundreds of gold and platinum certifications, single sales of over 80 million, and cumulative views above 15 billion, one of the most impressive careers in music history have set the stage for him to make real change. Pitbull successfully helped establish the Sports Leadership Arts and Management (SLAM!) tuition-free public charter schools across the country. He was honored by the United Nations General Assembly on behalf of Clean Water Here. He is a partner in eMerge Americas, the annual tech and innovation summit held in Miami. And he was honored alongside music legends as well as Nobel Peace Prize and Pulitzer Prize winners at the 2019 International Achievement Summit. Pitbull and Horizon Media have partnered to launch 305 Worldwide, a new multicultural marketing agency. The first partnership secured through 305 Worldwide is Pitbull’s multiplatform marketing collaboration with Boost Mobile. Pitbull has performed for millions worldwide and even joined forces with the #1 life and business strategist, Tony Robbins, for numerous engagements around the globe. He maximizes his own creative, entrepreneurial and personal freedom yet again on the Latin album LIBERTAD 548 — his first project released independently under his own Mr. 305 Records on September 27, 2019
About SMG:
Saban Music Group LLC (SMG) is a global music entertainment company based in Los Angeles, California. SMG was founded in 2019 by Haim Saban, Chairman and Chief Executive Officer of Saban Capital Group LLC and a worldwide pioneer and leader in the entertainment industry. SMG captures the globalization of music by identifying, signing, and developing artists with international appeal. Earlier this year, SMG announced a global distribution and marketing agreement with Universal Music Group (UMG), the world leader in music-based entertainment.
Spearheaded by industry veteran Gustavo Lopez, SMG has been signing artists and developing content for the global music audiences since its launch. The music entertainment firm is committed to providing resources for both local as well as international artists through its 360 model. The company operates in many pillars, including recorded music, publishing, touring, management and acquisitions. SMG’s global artist roster includes Static & Ben El (Israel), Mergui (Israel), Marie Monti (France), Chesca (Puerto Rico), and Reykon (Colombia), to name a few.
Logo – https://mma.prnewswire.com/media/1063157/saban_Logo.jpg
SOURCE Saban Music Group LLC