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Spanish Broadcasting System Digital Audio Ad CPMs Grow More Than 50% in WideOrbit Programmatic Pilot

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Spanish Broadcasting System Digital Audio Ad CPMs Grow More Than 50% in WideOrbit Programmatic Pilot

SAN FRANCISCO, March 29, 2017 ­/PRNewswire-HISPANIC PR WIRE/ — WideOrbit Inc., the media platform for connecting ads and audiences everywhere, said today that Spanish Broadcasting System (SBS) experienced CPM growth of more than 50% and increased demand for digital audio advertising inventory as a result of participating in WideOrbit’s WO Programmatic Digital Audio platform.

Spanish Broadcasting System Digital Audio Ad CPMs Grow More Than 50% in WideOrbit Programmatic Pilot

The results were drawn from a three-month pilot program that ran from December 5, 2016 through March 5, 2017.

“While we expected to see CPM growth for our digital audio ad inventory, we were pleasantly surprised to see an increase of more than 50%,” said Eric Garcia, General Manager, Radio Revenue Chief at Spanish Broadcasting System. “Programmatic also had a halo-effect on our other inventory because the business intelligence from programmatic bidding informs pricing for our direct sold, and partner-sold spots.”

Garcia continued, “Our philosophy is that it’s inevitable that a significant portion of our advertising transactions will be programmatic. We have embraced programmatic technology from its inception and expect it to help us drive revenue and tighten our inventory control.”

“SBS’s pilot results show the power of programmatic platforms to help radio broadcasters and audio pureplays realize the value of their digital inventory,” said Ian Ferreira, Executive Vice President, Programmatic at WideOrbit. “While we can’t guarantee that every media company will enjoy this level of pricing growth, there’s little doubt that opening a programmatic demand channel will benefit media owners as advertisers turn to data-driven solutions for pinpointing listeners with attractive attributes.”

WO Programmatic Digital Audio enables participating media companies to employ a variety of marketplace styles to avail inventory and execute automated advertising transactions.

In the “open marketplace” model, media companies avail digital audio advertising inventory through WideOrbit’s WO Streaming digital audio platform. Like other real-time buying (RTB) digital display or video exchange, ad buying demand partners can use any data source to evaluate and secure spots offered through the platform.

Participating media companies are not required to reserve inventory for programmatic channels. This assures that they have operational flexibility to fulfill requests for premium inventory from direct sales and outside representatives, while enabling unsold inventory to be monetized through programmatic channels.

WO Programmatic Digital Audio also supports a “programmatic direct” buying model, in which ad sellers can invite selected ad buyers to transact on the platform within established business terms. 

About WideOrbit
WideOrbit is the leading provider of advertising management technology for cable networks, local television stations and radio stations. More than 3,200 broadcasters and networks leverage WideOrbit solutions to streamline operations, maximize revenue from traditional, digital and programmatic channels and extend their business across distribution platforms. Our clients include Entercom Communications, Entravision Communications Corporation, Fox Sports, Gray Television, Inc., Meredith Corporation, NBCUniversal, The E.W. Scripps Co. and Tribune Media. WideOrbit is headquartered in San Francisco with offices across the United States as well as in London, Paris and Gothenburg, Sweden.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is a leading Hispanic media company that owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 250 affiliated stations reaching 93% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites, including www.LaMusica.com, an online destination and mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.

WideOrbit® and the WideOrbit logo® are among the trademarks of WideOrbit. Other trademarks belong to their respective owners. WideOrbit reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for errors that may appear in this document. ©2017 WideOrbit Inc. All rights reserved.

Press Contact:       

Shawn Roberts
[email protected] 
+1.510.397.8743

Vladimir Gomez
Director of Communications & National Promotions
[email protected]  
(786) 470-1644

Brad Edwards
Brainerd Communicators, Inc.
[email protected]  
(212) 986-6667

Spanish Broadcasting System Inc. logo.

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Latinos Bullish for Bollywood, Study Shows

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MIAMI, March 29, 2017 /PRNewswire-HISPANIC PR WIRE/– ZEE Mundo, the first Bollywood movie channel dubbed in Spanish, today shared the results of a study by Horowitz Research revealing a strong interest among US Hispanic audiences in high-quality, foreign productions as well as a level of dissatisfaction with the amount and quality of original Spanish-language and dubbed movies currently available to them.

“This study corroborates what we have known anecdotally which is that despite an explosion in overall content and channels, Spanish-language audiences actually see their in-language entertainment options as limited in originality and quality, and that they truly value fresh, quality foreign productions,” said Javier Lopez Casella, general manager for U.S. Hispanic and Latin America for ZEE Entertainment. 

“Among Latinos, there is a lot of interest high quality foreign content that is entertaining and that also expands cultural horizons,” said Adriana Waterston, SVP of Insights and Strategy at Horowitz Research, adding that, “This study challenges the assumption that Latinos are only interested in “Hispanic” content. We uncovered real interest in Bollywood content, and on a certain level, Hispanics perceive a strong cultural synergy with Indian characters and storylines.”

The study featured 2,012 surveys of Spanish-language viewers and its findings include:

  • The majority (70%) of Spanish-language TV viewers surveyed are regular viewers of movies (in either English or Spanish); one in three said there are not enough movies available to them in their language.
  • Among these movie viewers:
    • Eight in 10 are interested in movies they can watch as a family (a key feature of Bollywood cinema).
    • Seven in 10 Spanish language movie viewers are interested in movies that were international blockbusters.
    • Seven in 10 Spanish language movie viewers are interested in movies that teach about other cultures and lifestyles.
    • Six in 10 Spanish language movie viewers are interested in movies different than the ones shown in theatres.
  • After watching ZEE Mundo content, 74% of Spanish-language TV viewers said they would be likely to watch ZEE Mundo if it were available to them. The channel’s content also received excellent ratings on production quality, entertainment value, and quality of dubbing and acting.

About ZEE Mundo
ZEE Mundo, a Pay-TV channel that features never-before-seen Bollywood movies dubbed in Spanish and in HD. Covering the following five genres: action, romance, suspense, drama and comedy; ZEE Mundo’s exclusive programming crosses over cultures and brings some of Bollywood’s biggest stars to the Americas. The network is part of ZEE Entertainment Enterprises Limited, one of the world’s leading content aggregators and distributors of programming, with an extensive library of more than 222,000 hours of content and more than one billion viewers across 171 countries. For more information about ZEE Mundo, visit  zeemundo.com.  

Sean “Diddy” Combs and the Makers of CÎROC™ Ultra Premium Vodka Deliver the Ultimate Summer Experience With New Limited Edition CÎROC™ Summer Colada™

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SEAN "DIDDY" COMBS AND THE MAKERS OF CIROC ULTRA PREMIUM VODKA DELIVER THE ULTIMATE SUMMER EXPERIENCE WITH NEW LIMITED EDITION CIROC SUMMER COLADA

NEW YORK, March 29, 2017 /PRNewswire-HISPANIC PR WIRE/ — Sean “Diddy” Combs and the Makers of CÎROC Ultra Premium Vodka proudly unveiled CÎROC Summer Colada, the newest addition to the successful flavor portfolio. The limited edition flavor is made with CIROC Ultra Premium Vodka infused with Coconut, Pineapple and other natural flavors.   The liquid is packaged in an all-white bottle with a gold orb to entice the feeling of summer luxury.  Summer Colada can be enjoyed on the rocks or with one of many fruit juices such as pineapple or passion fruit.  A first for this brand, CÎROC Summer Colada will be available for a limited time only.

To introduce the world to CÎROC Summer Colada the brand launches a new campaign this week featuring “Escape (The Piña Colada Song)” performed by British-American composer, singer-songwriter, and Tony Award Winner Rupert Holmes.  The creative is inspired by Combs’ first trip to paradise, a life changing journey in which he learned the importance of taking the time to celebrate the fruits of the hustle.  The spot runs through June on select digital outlets.

“CÎROC is always dreaming up new ways to celebrate, and this year we wanted to do something extra special for summer. CÎROC Summer Colada takes an incredible liquid that everyone will want to enjoy and delivers it in a special white bottle designed exclusively for the season,” said Sean “Diddy” Combs Chairman of Combs Enterprises. “CÎROC continues to deliver the most successful flavor innovations and this will be no exception. We look forward to making Summer Colada #1.”

Starting in April, CÎROC Summer Colada makes its first stop in Coachella Valley, home to one of the world’s most famous music festivals, as it travels to bring consumers unique experiences in paradise. Throughout the music festival weekend, fans will break from the hustle and experience their first taste of summer at the Revolve Desert House and other celebrity-studded, exclusive day parties, brunches and influencer events in Palm Springs. The makers of CÎROC will offer festival-goers safe transportation to and from select sponsored activities to reinforce the importance of responsible celebration. CÎROC is also enlisting a #CIROCsummer Squad featuring some of today’s most recognized and celebrated movers and shakers to join the movement.  The weekend will set into motion a series of events which includes pool parties, rooftop brunches and tastings in top markets nationwide all leading up to the official first day of summer, June 21st ensuring fans of the brand enjoy the ultimate #CIROCsummer.

CÎROC has created the following signature cocktails to help get you summer ready:

Colada Remix
1.5 oz. CÎROC Summer Colada
3 oz. pineapple Juice
Garnish: Pineapple wedge or mini Pineapple and Mini Umbrella

Coconut Chill
1.5 oz. CÎROC Summer Colada
1 oz. banana juice (or 1 whole banana)
2 bar spoon of coconut cream
½ oz. lemon
1 glass of ice
Blend all the ingredients
Serving: Rocks or Globe glass
Garnish: Pineapple leaves, bananas slices and cherry

Classic Colada
1.5 oz. CÎROC Summer Colada
1 oz. pineapple juice
1 oz. coconut water
½ oz. lemon juice
Serving: Rocks glasses or frozen
Garnish:  Pineapple leaves with a chunk of coconut

CÎROC Summer Colada is available in very limited quantities at liquor stores and top hotspots nationwide.  Be sure to get your hands on a bottle before it is too late.  Lock in your order online today at https://www.reservebar.com/ciroc-summer-colada.

Link to :30 YT CÎROC Summer Colada Commercial:  https://youtu.be/Ljf2v7mNfCk

Link to embedded :30 CÎROC Summer Colada Commercial:    <iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/Ljf2v7mNfCk?list=PLO_91L9g7dwPkZ7p5ndtawxRvhDTkZjd5″ frameborder=”0″ allowfullscreen></iframe>

ABOUT CÎROC ULTRA PREMIUM:
CÎROC Ultra Premium is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CÎROC Ultra Premium launched nationwide in January 2003. In October 2007, DIAGEO – the world’s largest spirits and beer company – made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean “Diddy” Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CÎROC. The infused Vodka flavors in the portfolio to date include CÎROC RED BERRY, CÎROC COCONUT, CÎROC PEACH, CÎROC PINEAPPLE, CÎROC APPLE, and CÎROC MANGO in addition to CÎROC TEN Vodka. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch, and earned a double gold medal from the San Francisco World Spirits Competition in 2010.

Media Contact:
Alisa Jacobs
Diageo
646-223-2229
[email protected] 

Ryan Stender
Blue Flame Agency
917-449-2447
[email protected] 

 

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Apple Co-founder Steve Wozniak Set To Keynote At eMerge Americas 2017

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Inspiration, Innovation, and a Nod to the Future Take Center Stage at eMERGE Americas 2016

MIAMI, March 28, 2017 /PRNewswire-HISPANIC PR WIRE/ — eMerge Americas, the premier technology conference connecting companies with global business and government leaders from around the world, today announced the initial set of featured speakers including Steve Wozniak, co-founder of Apple Computer, Inc., Silicon Valley icon and philanthropist as a keynote speaker.

Inspiration, Innovation, and a Nod to the Future Take Center Stage at eMERGE Americas 2016

Wozniak and Steve Jobs brought computers to the hands of the mass market with its first line of Apple products – Macintosh, Apple I and Apple II. Wozniak was awarded the National Medal of Technology by the President of the United States in 1985, the highest honor bestowed on America’s leading innovators. In 2000, he was inducted into the Inventors Hall of Fame and was awarded the prestigious Heinz Award for Technology, The Economy and Employment for single-handedly designing the first personal computer and for then redirecting his lifelong passion for mathematics and electronics toward lighting the fires of excitement for education in grade school students and their teachers. In 2014, he was awarded the Hoover Medal, a prestigious honor given for “outstanding extra-career services by engineers to humanity,” and was inducted into the IndustryWeek Manufacturing Hall of Fame. Wozniak currently serves as Chief Scientist at Primary Data and is a published author with the release of his New York Times best-selling autobiography, iWoz: From Computer Geek to Cult Icon. 

Setting the stage for another year of innovative collaboration and forward thinking content, the fourth annual eMerge Americas will also include the following leaders:

  • Marcelo Claure, CEO, Sprint
  • Gustavo Cisneros, Chairman, Cisneros Group
  • Adriana Cisneros, CEO, Cisneros Group
  • Mauricio Ramos, CEO, Millicom
  • Blanca Treviño, CEO, Softtek
  • Ambassador Henry Crumpton, Founder, Crumpton Group, LLC

“Having world-class speakers and technology leaders such as Wozniak, Claure, and Cisneros at eMerge Americas 2017 only adds to the legacy of having thought provoking content on the eMerge stage year after year,” said Xavier Gonzalez, CEO of eMerge Americas. “We’re very excited to unveil this first set of speakers, and look forward to sharing more exciting updates to our content lineup for this year’s event in the weeks ahead”.

Registration for eMerge Americas 2017 is now open. For more information or to register, visit emergeamericas.com. For the latest eMerge Americas news, connect with us on Facebook, Twitter (@eMergeAmericas), Instagram (@emergeamericas) and LinkedIn.

About eMerge Americas
eMerge Americas serves as the preeminent innovative thought exchange transforming Miami into the technological hub of the Americas. By connecting global industry leaders and investors with America’s top business executives, IT decision-makers, and entrepreneurs, partnerships are forged that spur visionary innovation and technological advancements for the betterment of business and society. eMerge’s founding partners include: Medina Capital, A Rod Corporation, Greenberg Traurig, Knight Foundation, Miami-Dade County, and the Miami Herald. For more information about eMerge Americas, please visit: emergeamericas.com. 

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Pianist Jeffrey Biegel Stars with South Florida Symphony Orchestra April 2 – 6, 2017

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FORT LAUDERDALE, Florida, March 28, 2017 /PRNewswire-HISPANIC PR WIRE/ — Internationally renowned pianist Jeffrey Biegel is to perform for South Florida audiences as the featured soloist in “Untamed Spirit,” the South Florida Symphony‘s final Masterworks concert of its 2017 season. The concerts will be April 2 – 6, 2017 in Boca Raton, Key West, Miami and Broward.

Guided by award-winning conductor and Key West native Sebrina María Alfonso, the unique orchestra, celebrating its 19th season, began as the Key West Symphony and has expanded to offer concerts in Palm Beach, Broward, Miami Dade, and Monroe Counties. The Symphony features the most sought-after musicians and world-renowned soloists.

Biegel is to perform “Concerto for Simply Grand Piano and Orchestra” by P.D.Q. Bach, the fictitious 18th-century alter ego of composer / satirist Peter Schickele. The intriguing piece was co-commissioned by the Symphony specifically for Biegel.

The evening’s program also features the “Hebrides Overture” by Felix Mendelssohn, and Pyotr Ilyich Tchaikovsky’s Symphony No. 5 in E Minor.

Jeffrey Biegel is a chart-topping classical recording artist as well as an accomplished composer and arranger. Acclaimed for his interpretations of works by both classic and contemporary composers, Biegel has appeared with leading symphonies around the world including the Philadelphia Orchestra, Boston Pops, Orchestre de la Suisse Romande and Bayerischer Rundfunk (Munich Radio Orchestra). 

Thirty minutes prior to the April performances, attendees are invited to attend pre-concert chats with music historians Ian Fraser or Edward Pitts.

The tickets for the performances are available at SouthFloridaSymphony.org and are priced at $25 to $85 per person depending on seat location.

The concerts will be held on April 2nd at the Carole & Barry Kaye Performing Arts Auditorium, 777 Glades Rd., Boca Raton; on April 4th at the Tennessee Williams Theater, 5901 College Rd., in Key West; on April 5th at the Adrienne Arsht Center for the Performing Arts, 1301 Biscayne Blvd., Miami; and on April 6th  at the Broward Center for the Performing Arts, 201 SW Fifth Ave., in Fort Lauderdale.

Event information: southfloridasymphony.org

For more information please contact: Natascha Otero-Santiago [email protected] 954.376.4800 x1002

Social: Facebook.com/southfloridasymphonyTwitter.com/SFL_SymphonyInstagram.com/sfl_symphonyYoutube.com/SouthFloridaSymphony

Contact: Natascha Otero-Santiago
[email protected]

Bahamian recording artist Sammi Starr launches “#Bahamas, Your Best Picture Deserves My Best Song”, a social media campaign celebrating his love for his country, his music and his roots

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NASSAU, Bahamas, March 28, 2017 /PRNewswire/ — Bahamas-born Sammi Starr, Sony Music recording artist, is proud to announce the launch of “#Bahamas, Your Best Picture Deserves My Best Song”, a grassroots social media campaign aiming to share with the world Sammi’s love for his country and the sounds of its Junkanoo festival through his song “Jump in Da Line”, a single produced and remixed by Latin Grammy® winner, DJ Buddha.

Photo – http://mma.prnewswire.com/media/483261/Sony_Music_Sammi_Starr.jpg

Sammi Starr is launching “#Bahamas” on Tuesday, March 28th on his website www.sammistarrmusic.com as well as on Instagram. Sammi will search for his favorite photos and videos posted on Instagram with the hashtag #Bahamas and share them back with a soundtrack, his Bahamian Carnival anthem “Jump in Da Line” as well as an invitation to visit his web page. Fans can also add Sammi’s music to their photos themselves visiting www.sammistarrmusic.com.

“When you come to The Bahamas you are surrounded by beauty, music, culture, history and great vibes. I find thousands of pictures on Instagram of Bahamians and visitors having the time of their lives here. They inspired me to add my song “Jump in Da Line” as the soundtrack to their most vivid memories as we all celebrate together Junkanoo style through #Bahamas!” said Sammi.

“Jump in Da Line” is inspired by Junkanoo and it describes the Bahamian Junkanoo festival including the groups in formation and lines all moving to the sound of the rhythm. The song has received extensive airplay since its release and you can listen to it on the platform of your preference clicking here.

About Sammi Starr
Sammi Starr is a renowned Bahamian recording artist and producer in the Caribbean. Sammi landed a recording contract with Sony Music Latin for his single “Jump in Da Line” after winning the Music Masters Competition during the 2015 Bahamas Junkanoo Carnival organized by the Bahamas National Festival Commission. He represents The Bahamas with pride at international events throughout the Caribbean and in the United States. His style has been described as a unique blend of Marvin Gaye, Usher, Kanye West and John Legend with an island twist. For more information, please visit: www.sammistarrmusic.com

 

(Español) Diez datos que seguramente no sabía sobre la Corte Suprema

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Sorry, this entry is only available in Español.

Duo Power M, Heavy-Duty Cleaner

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A SINGLE product which can replace as a fleet washer, steam cleaner, and degreaser.

PETALING JAYA, Malaysia, March 28, 2017 /PRNewswire-HISPANIC PR WIRE/ — NCH Malaysia is excited to announce the newly-launched Duo Power M, heavy-duty cleaner which can replace a whole inventory of specialized products. It is useful as a fleet washer, steam cleaner and degreaser!

Photo – https://mma.prnewswire.com/media/482185/NCH_Malaysia_DuoPower_M.jpg

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Duo Power M is a heavy-duty cleaner that penetrates grime, strips away heavy grease, soot, oils, dirt, road film, even to heavily soiled surfaces effectively. It is non-silicate, which can be used on glass, paint, rubber, anodized aluminium, and polished surfaced without destroy the surface. It also acts as corrosion inhibitor.

It is a user-friendly cleaner product with non-toxic, and biodegradable surfactants. It is safe to use for most industries – automotive, manufacturing, marine, food processing, construction, municipality, etc.

Key to highlight, it is recommended to use for marinas and dockyards because of its diphase cleaning – removing oil sludge from water.

About NCH

A wholly-owned subsidiary of US-based NCH Corporation, NCH manufactures environmentally acceptable and user-friendly specialty maintenance chemical products. These include: industrial cleaners and degreasers, diesel and bunker fuel additives, engine flush and coolant, specialty coatings, lubricants, biocides, floor care products, rust converter, disinfectants, descalers, natural pyrethrum, insecticides, water treatment for boilers and cooling
systems.

NCH was established in 1919 in Dallas, Texas, as a company to produce and sell maintenance products. NCH is providing products and services in 50 countries around the world with over $1 billion in sales, with more than 8,500 employees working for the company. NCH provides effective solutions specialized for maintenance of industrial facilities, including its over 450 patented products.

Mandy How

Marketing Manager – Malaysia & Singapore

E   [email protected]

W   www.nchasia.com

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