HOUSTON, Oct. 18, 2016 /PRNewswire-HISPANIC PR WIRE/ — Fiesta Mart, L.L.C. is continuing on its path to reinvigoration with five Dallas/Fort Worth stores celebrating grand reopenings in October. The first Minyard store to officially transition to Fiesta opened last week at Lake June Road in Dallas; two additional previously acquired Minyard stores and two remodeled Fiesta stores will also host grand reopenings this month. The newly remodeled Fiesta store on Pioneer Parkway in Arlington and the former Minyard on Shady Grove in Irving will both host celebrations October 19.

“The grand reopenings are part of a long-term reinvigoration of Fiesta and our commitment to provide uncompromised freshness, great value and unsurpassed variety every day,” CEO Michael Byars said. “Since we acquired the Minyard stores, we have been meticulously working to bring Fiesta to life in these locations. We’ve evaluated every item to ensure we meet the needs of local customers, and we have brought more variety that did not previously exist in some locations such as fresh seafood and our vast assortment of international grocery offerings.”

The first 200 customers at each store’s celebration will receive a $10 Fiesta gift card. Festivities will continue with free prize giveaways during the weekend. The full October schedule is as follows.

October 19
1300 E. Pioneer Pkwy.
Arlington, TX 76010

2200 W. Shady Grove*
Irving, TX 75060 

October 26
275 NE 28th Street
Fort Worth, TX 76106

3230 MLK Blvd.*
Dallas, TX 75210     

*Former Minyard store

“Two years ago, we kicked off a process to grow the Fiesta brand by improving standards and investing in our stores so that we can better serve our communities,” Byars said. “This effort started with talking with our customers. Everything we have done and will continue to do is because of their feedback. We want our customers to know that this Fiesta is your Fiesta—it’s your store, and we know you’ll love it as much as we do.”

Ongoing transitions of former Minyard stores will be occurring weekly through January. Check back into stores weekly to experience the many changes that are being made.

About Fiesta
Fiesta Mart, L.L.C., an international and specialty food retailer based in Texas since 1972, focuses on providing international and specialty foods offerings at value prices serving the communities in which they operate. Fiesta is known for their emphasis on international and specialty foods, offering products from around the globe and serving customers from over 100 countries of origin. With a vast variety of dry grocery and perishable products, Fiesta provides fresh, quality meat, seafood, and produce plus groceries, dairy products, beer and fine wines. Fiesta is a proud corporate citizen proudly supporting local charities, educational programs and special events, working with community leaders and citizens on a variety of programs and projects. For more information, visit www.fiestamart.com.

Media Contact: Fiesta Community Relations, [email protected], 972-899-4717

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CHICAGO, Oct. 18, 2016 /PRNewswire-HISPANIC PR WIRE/ — According to a first-of-its-kind market analysis conducted by Forrester Consulting, business-to-business (B2B) sales organizations can gain a significant competitive advantage by successfully implementing an Evolved Selling model – the use of enterprise software to deliver dynamic, interactive sales presentations with real-time, customer insights.  However, only 11 percent of companies have embraced the technology solutions necessary to achieve Evolved Selling. The study was unveiled today at the Forrester B2B Marketing conference by Mediafly, the leading enterprise software company providing a scalable platform solution enabling Evolved Selling for front-line sales organizations.

The Forrester Consulting study, How B2B Sellers Win in the Age of the Customer, included surveys of both B2B buyers and sellers to evaluate a range of selling models – from Static to Evolved – and to understand the impact each model has on buyer behaviors and business results.  In a Static Selling model, sellers use email, intranet sites or corporate portals to find and prepare content prior to a meeting, and compile it in a presentation like PowerPoint. In contrast, an Evolved Selling model allows sellers to use a buyer-centric approach through four key capabilities: 

• Dynamic: ability to assemble and present content from various sources on the fly
• Interactive: ability for the seller to capture input from the buyer to guide the discussion
• Data-driven insights: ability to pull specific data in real time from various sources (e.g., subscription service like Nielsen or internal database such as a customer relationship management (CRM) system), revealing relevant insights
• CRM feedback: ability to capture and analyze how specific content or interactions impact sales results within a company’s existing customer relationship management platform

“This study has validated what we’ve witnessed working with front-line sales and marketing organizations of leading global companies of all sizes across many industries,” said Carson Conant, chief executive officer of Mediafly.  “Evolved Selling facilitates shorter sales cycles that result in bigger contracts and more loyal customers.  Companies that adopt all four Evolved Selling capabilities deliver efficient growth and lead their industries.”

The study showed that Evolved Sellers are more effective at increasing deal velocity, reporting that they closed 43 percent more deals than Static Sellers.  In addition, Evolved Sellers experience an 82 percent lift in buyers likely to consider them for new opportunities and a 70 percent lift in buyers purchasing more than they initially scoped.

Most importantly, the impact of evolved selling extends beyond an individual salesperson’s metrics or quota performance.  Nearly two out of three companies who use Evolved Selling reported year-over-year revenue growth of 10 percent or more.  In addition, Evolved Selling organizations are significantly more likely than ones who use Static Selling to command and sustain market leadership over the competition.

“In order to transform from Static to Evolved Selling and remain relevant and competitive in today’s marketplace, sales and marketing leaders need to re-evaluate their enablement strategies and supporting tools,” said Conant.  “Companies that invest in an Evolved Selling platform, like Mediafly, will benefit from loyal relationships that drive sustainable growth.”    

“Unfortunately, most of today’s sales forces are ill equipped to sell in a dynamic, insights-driven, and non-linear fashion,” said Mary Shea, Ph.D., principal analyst at Forrester Research.  “B2B sellers need to be armed with a new type of selling solution that enables them to be nimble and engaging in their customer interactions.” 

To see a summary infographic of the topline results or download the full study go to www.HowB2BSellersWin.com.  

About Mediafly
Mediafly is an enterprise software company that has worked with some of the most respected global sales organizations, including PepsiCo, MillerCoors and GE Healthcare to implement Evolved Selling^TM and successfully drive better business results.  The Mediafly Evolved Selling Platform^TM aligns with every sales training methodology and is a proven technology for helping field sales organizations deliver a dynamic, interactive, insightful buying experience that ties seamlessly back to CRM.  For the third year in a row, Mediafly has been recognized by Inc. Magazine as one of the top 5000 fastest-growing private companies in the US.  Mediafly commissioned Forrester Consulting to initiate the market analysis of How B2B Sellers Win in the Age of the Customer at the beginning of Q3 2016.

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