Goya Foods Donates 30,000 Pounds Of Food To Victims Of The Earthquake In Ecuador

April 26, 2016

JERSEY CITY, New Jersey, April 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — Goya Foods, America’s largest Hispanic-owned food company, will donate 30,000 pounds of Goya products, including canned beans, vegetables, crackers, and nectars, to victims of the earthquake in Ecuador.

“It has been a devastating time for the people of Ecuador and we are diligently working with officials and organizations to ensure that the people who need it the most will directly receive the food,” says Rafael Toro, Director of Public Relations of Goya Foods. “Our thoughts and prayers go out to all those affected by the earthquake and we thank everyone who is helping to make this donation possible.”

The donation is part of the Goya Gives campaign, a series of annual donations that serves to encourage others to participate in the message and act of helping those in need. Goya has a long history of providing aid to those impacted by natural disasters and has made significant donations both at home, including those impacted by Hurricane Sandy, Katrina and Isaac in the United States as well as abroad in Mexico, Haiti, Chile, Peru and El Salvador, among others.

About GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures, packages, and distributes over 2,500 high-quality food products from Spain, Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; the combination of authentic ingredients, robust seasonings and convenient preparation makes Goya products ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com

For more information & photos:
Natalie J. Maniscalco
845.659.6506 / [email protected]

Photo – http://photos.prnewswire.com/prnh/20160425/359837

Logo – http://photos.prnewswire.com/prnh/20140904/143145

The Southwest Effect Makes its Way Into International Markets

April 26, 2016

Analysis by FareCompare Shows Significant Savings for Consumers in New Routes to Mexico, Central America and the Caribbean

DALLAS, April 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — FareCompare released today its first findings of a comprehensive analysis of the Southwest Effect in new international routes, discovering significant savings for U.S. consumers. The company compared prices on new routes that the airline launched in the fall of 2015 for non-stop flights between Houston and some of Southwest’s new cities in the Caribbean, Central America and Mexico. The initial report is now available online at farecompare.com/southwesteffect.

“We know that when there is competition, fares drop. And when Southwest or other low-cost carriers enter a market, consumers benefit from falling prices,” said Rick Seaney, CEO and co-founder of FareCompare. “Our team leveraged our extensive database of current and historical fares to identify for the first time the scale of the Southwest Effect in international routes.”

The Methodology:
FareCompare analyzes more than 17 billion itineraries daily to find the lowest available prices on existing flights. For this project, the team compared available airfare prices from Houston to eight new Southwest Airlines non-stop destinations from Houston – Belize City, Cancun, Liberia, Montego Bay, Mexico City, Puerto Vallarta, San Jose del Cabo and San Jose, Costa Rica. The first analysis compared 70,410 airfare searches of the first quarter 2015 with the first quarter of 2016 searches to determine if baseline price changes had occurred. Prices were based on the average of the lowest detected prices for the advance purchase of between 14 and 34 days before departure, for stays from 4 to 14 days. The second analysis compared a total of 233,704 airfare searches between January 2015 through mid-April 2016, using the same filters applied to the first analysis.

The Findings:
The Southwest Effect appears to extend to international destinations, at least in most cases. Overall, average lowest prices on round-trip flights to these destinations dropped significantly with the exception of fares to San Jose del Cabo, which rose slightly. Price drops for all destinations averaged out to $155 or nearly 25% from year-to-year; when San Jose del Cabo fares are removed from consideration, the drop was slightly above 30%.

However, there are likely other factors at play as well, including other low-cost carriers in the market and the Zika virus scare. The full report is available now from FareCompare.

“I think it is important to note the Southwest Effect is essentially a competition effect but competition has been decimated the past 6 years with mega-mergers; it is good to see what happens when airlines compete,” Seaney added.

The research project was lead by Dr. James C. Stone, Ph.D., Lead Data Scientist at FareCompare, supported by Anne McDermott, Editor and the entire analytics and communications team at FareCompare. The team continues to analyze this data to determine how shoppers can get the best deals and will provide updates on the findings in the near future.

About FareCompare
Headquartered in Dallas, FareCompare makes shopping for airfare easy and simple by comparing currently available fares from a wide variety of sources through one simple search. The company’s multiple products allow customers across the world to keep track of their favorite destinations and specific travel dates, plus find great low price deals that are not publicized through its best-in-class deal detection algorithms. FareCompare.com is the trusted source of 6 million global users every month.

Media Contact: Alex Williams, [email protected] (972) 588-1448

Made Beautiful Title Sponsor of 2016 International Natural Hair Meetup Day & Launch of NEW PURE Detox, INSPIRE Children’s Lines

April 26, 2016

ATLANTA, April 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — All textures will receive more ways to be “made beautiful” through natural hair care Made Beautiful title sponsorship of the 5^th Annual International Natural Hair Meetup Day with host gifts plus promotional activity, gift bag samples and coupon code. The brand’s first line, scent-sational, #instafave, mango-coconut-honey-shea butter, moisturizing collection, TRUE, is a NaturallyCurly.com Editor’s Choice Award 2016 Winner. Two NEW lines, sea kelp-lemon-aloe-cucumber, detox range PURE and coconut-honey-shea butter, children’s regimen INSPIRE will be available at Sally Beauty Supply and bymadebeautiful.com May 1, 2016.

The International Natural Hair Meetup Day (INHMD) is an annual one-day event in over 40+ U.S. and international cities for women to meet in their own communities, network, share, inspire, get informed and aid each other in their natural hair journey. Visit www.inhmd.net for full list of sponsors and social media links to meetup cities and ticket information.

The CEO of Made Beautiful, LLC said, “We are excited to title sponsor INHMD 2016 to intimately reach and provide hair care options across three lines that meet our core consumer needs affordably. Additionally, our collection-branded lifestyle events will demonstrate our passion for helping others reach their fullest potential and belief that everyone is made unique, made confident, made beautiful.”

Through remaining 2016, multi-city events will be held to educate on each of the three collections individually announced via @bymadebeautiful Instagram.
May – Dallas
June – Washington, DC
July – Charlotte
August – Chicago
September – Miami
October – Atlanta
November – New York City
December – Houston
(subject to change)

For more information, visit: www.bymadebeautiful.com
Join the conversation on Instagram, Twitter and Facebook @bymadebeautiful
#MadeBeautiful #INHMD #IAmTRUE #PUREify #getINSPIREd

About Made Beautiful
Made Beautiful offers hair care for all textures infused with pure, natural ingredients, love and courage without sulfates or parabens allowing women to feel confident about hair health and beauty rituals which bring out inner beauty. The ranges include shampoos, conditioners, treatments and styling products to cleanse, clarify, condition, nourish, strengthen, hydrate, moisturize, detangle, define, defrizz, restore and repair.
bymadebeautiful.com

(Español) La IMTC CUBA 2016, primera conferencia de Remesas y Servicios Financieros en La Habana se llevará a cabo del 27 al 29 de junio de 2016

April 26, 2016

Sorry, this entry is only available in Español.

Forty Percent Of Latina Women Feel They Know More About The Car-Buying Process Than Their Significant Other, According To Kelley Blue Book Survey

April 26, 2016

IRVINE, California, April 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — As influential decision makers in household spending, Latinas are rapidly becoming a key driver of the U.S. economy, staking their claim in major family financial decisions like vehicle purchases. With their spending power continuing to grow, Latinas also are catching up with or exceeding Hispanic males and non-Hispanic females in big ticket purchases, including homes and vehicles. In fact, nearly half (40 percent) of Latinas ages 20-39 feel they know more about the car-buying process than their significant other, according to a new survey commissioned by Kelley Blue Book www.kbb.com, the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. In addition, when shopping for a vehicle, Latinas prioritize practical features like fuel efficiency and safety, but also don’t want to sacrifice style and comfort.

Photo – http://photos.prnewswire.com/prnh/20160420/357803-INFO
Logo – http://photos.prnewswire.com/prnh/20121108/LA08161LOGO

“Latinas are an influential segment of the U.S. population and are projected to reach 30 percent of the total female population by 2060,” said Mark Williams, analyst for Kelley Blue Book. “With the Hispanic market’s purchasing power expected to reach $1.7 trillion by 2019¹, Latinas’ growing importance to the automotive industry can’t be ignored by automakers and dealerships.”

Highlights from the Kelley Blue Book Latinas on Wheels Survey:

Vans? No, Thank You: Latinas may be looking for a vehicle that can move their family around, but that doesn’t mean they are willing to forego style. Only 6 percent say they want their next vehicle to be a van, while more than a third (34 percent) prefer SUVs, and nearly a third (32 percent) want a sedan. In addition, 14 percent of Latinas ages 20-29 would like their next vehicle purchase to be a luxury car.
Spanish Language Isn’t a Must: Contrary to popular belief, a majority (63 percent) of Latinas surveyed do not feel it’s important for car salespeople to speak Spanish. Only 17 percent feel a Spanish-speaking dealer is very important.
Latinas are Savvy Car Buyers: More than half of Latinas (56 percent) say their first step when purchasing a car would be to conduct research online, compared to just 15 percent who would consult friends or family. They also cite vehicle history reports (27 percent), consumer reviews (21 percent) and expert reviews and ratings (21 percent) as the most helpful online tools when researching a car to buy.
Confidence May Be Lacking When Visiting the Dealership: While 40 percent feel they know more about the car-buying process than their significant other, 95 percent of respondents say they would ask someone to accompany them when visiting a car dealership.
More Concerned About Budget Than Technology: Unlike many other Millennial consumers, Latinas in their 20s place significantly more importance on fuel efficiency (60 percent) and safety (57 percent) over technology features, suggesting that more practical features are more important to them than the latest tech innovations when buying a car.
Comfort Matters: Latinas want to be comfortable while driving, and dual air conditioning control is a favorite feature for most respondents (51 percent), followed by heated/cooled seats (37 percent), keyless entry and start (36 percent), and a sunroof (21 percent).
Car Safety Remains a Priority: Among the safety features Latinas look for, collision prevention and automatic brakes top the list at 44 percent, followed by blind spot monitoring (35 percent).
Latinas are Ready to Buy: More than half of Latinas in their 20s and 30s (55 percent of Latinas in their 20s and 53 percent of those in their 30s) say they expect to purchase a car within the next year.

“It is important for the automotive industry to keep in mind that today’s Latina car buyer is a practical consumer who knows what she wants and is doing her homework before visiting the dealership,” said Williams. “While Spanish-language salespeople are not a priority for her, survey results suggest she could use more confidence when visiting the sales floor. Highlighting the cost savings of environmentally friendly vehicles, touting safety features in new models, and making the car dealership a place where Latinas feel comfortable, are all good ways to reach her.”

The 2016 Kelley Blue Book Latinas on Wheels Survey was conducted by Wakefield Research among 1,000 nationally representative U.S. Hispanic women ages 20-39 between March 22-30, 2016.

To discuss this topic or any other automotive-related information with a Kelley Blue Book analyst on-camera via the company’s on-site studio, please contact a member of the Public Relations team to book an interview. For more information and news from Kelley Blue Book’s KBB.com, visit www.kbb.com/media/, follow us on Twitter at www.twitter.com/kelleybluebook (or @kelleybluebook), like our page on Facebook at www.facebook.com/kbb, and get updates on Google+ at https://plus.google.com/+kbb.

¹ According to the Selig Center for Economic Growth’s “The Multicultural Economy 2015” report.

About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Fair Purchase Price, which reports what others are paying for new and used cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book’s KBB.com ranked highest in its category for brand equity by the 2015 Harris Poll EquiTrend^® study and has been named Online Auto Shopping Brand of the Year for four consecutive years. Kelley Blue Book Co., Inc. is a Cox Automotive™ company.

About Cox Automotive
Cox Automotive Inc. is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, software, financial, wholesale and e-commerce solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. Committed to open choice and dedicated to strong partnerships, the Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, Xtime® and a host of other brands. The global company has nearly 30,000 team members in more than 200 locations and is partner to more than 40,000 auto dealers, as well as most major automobile manufacturers, while engaging U.S. consumer car buyers with the most recognized media brands in the industry. Cox Automotive is a subsidiary of Cox Enterprises Inc., an Atlanta-based company with revenues of $18 billion and approximately 55,000 employees. Cox Enterprises’ other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive, visit www.coxautoinc.com.

Ancla International, Colombian Craft Beer Pioneer, Files US$500 million Arbitration Claim against Equity Fund following AB InBev Deal.

April 26, 2016

MIAMI, April 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — Colombian beer maker, Ancla International, S.A. has filed a petition for arbitration against Tribeca Asset Management in Miami-Dade County, Florida arguing that Tribeca’s investment in Bogota Beer Company and subsequent sale to AB InBev last year violates an agreement.

“As set forth in the petition of arbitration, the confidentiality and non-compete agreement, which is governed by Florida law, prohibits Tribeca from disclosing Ancla’s business plan and trade secrets to third parties,” Ancla said in a statement. “In addition, the agreement prohibits Tribeca or any third party from using the information to compete against Ancla in the multi-billion dollar Colombian beer market.”

Ancla is the pioneer of the craft beer business in Colombia’s beer industry. The company was founded several decades ago by Hernando Ramirez.

According to the Petition, Tribeca’s representative, Diego Palacio, Colombia’s former Minister of Social Welfare, approached Ancla about Tribeca investing in Ancla. Mr. Palacio, who is currently imprisoned after being convicted of corruption charges related with the highly controversial reelection of former Colombian president, Alvaro Uribe, pressed Ancla for details about its expansion plans.

Under the protection afforded by the agreement, which was edited by Tribeca’s own chief legal officer, Ancla provided Tribeca with its business plan and trade secrets concerning its expansion plans. In addition, Ancla spoke at length to Tribeca executives concerning its business plan.

Tribeca abruptly discontinued negotiations with Ancla under the ruse that a new Arab associate would not allow Tribeca to invest in the alcoholic beverage industry. Several months later, however, Tribeca acquired a significant stake in Bogota Beer Company–Ancla’s direct competitor. The petition alleges that after Tribeca misappropriated Ancla’s business plan, Tribeca used the plan as the foundation to expand the BBC brand for the purpose of making it an attractive acquisition target. Last year, AB Inbev acquired BBC for an undisclosed sum.

This is a textbook example of stealing the other team’s playbook and using it against them on the playing field; it’s industrial espionage at its worst” said Ancla’s attorney Santiago A. Cueto of the Cueto International Law Group in Miami, Florida ([email protected]). Ancla International S.A., v. Tribeca Asset Management, Case No: 2015-026465-CA-01, Miami-Dade County, FL Circuit Court.

Register Today for First-Ever TOEFL® MOOC, a Free 6-week Prep Course Designed for Test Takers Worldwide by the Developers of the TOEFL iBT® Test

April 26, 2016

PRINCETON, N.J., April 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — Starting today, you can register for the brand new TOEFL® Massive Open Online Course (MOOC) through edX, the nonprofit online learning destination founded by Harvard and Massachusetts Institute of Technology. The course is a unique opportunity for you to prepare for the TOEFL® test and develop English-language skills that universities, agencies and institutions look for in applicants.

Logo – http://photos.prnewswire.com/prnh/20160421/358557LOGO

TOEFL Test Preparation: The Insider’s Guide, beginning on Monday, June 13, 2016, is a six-week course designed by the experts who created the TOEFL test. Each week will focus on different aspects of the test. There will be a general introduction in week one, followed by a week for each of the four skills tested — Reading, Listening, Speaking and Writing — then concluding in week six with test-day information and other helpful tips.

You can expect a mix of short lectures, including “Inside the TOEFL Test” videos for each question type and sample questions from past tests complete with answer explanations. There will be several opportunities for you to take short quizzes so you will have a good sense of what to expect on test day. During the Speaking and Writing lectures, the team that developed the TOEFL test will review a handful of responses and provide evaluation and feedback. You will also get to meet and share information with students from around the world through discussion boards.

The MOOC is the latest addition to the TOEFL test preparation portfolio and provides greater access to the creators of the TOEFL test than ever before on a familiar platform to students. You can expect offers on additional TOEFL test prep throughout the course for extra preparation ahead of test day.

You will walk away with a broad understanding of the sections of the test as well as helpful tips to prepare for the TOEFL test. You will also find out how to register, how the test is scored and where TOEFL scores are accepted.

Weekly commitment to the MOOC is no more than two hours per week. Although the course is free, you will have the option to sign up for a paid certificate that will highlight the knowledge and skills you gained upon completing the MOOC.

The course is accessible with an Internet connection on most devices. If you are interested in achieving your best TOEFL score, visit https://www.edx.org/course/toeflr-test-preparation-insiders-guide-etsx-toeflx for registration today.

About the TOEFL^®Test
The TOEFL^® test of academic English is the most widely respected English-language assessment worldwide, recognized by more than 9,000 institutions in more than 130 countries. To date, more than 30 million students have taken the TOEFL test. More information regarding the TOEFL test, including registration, study tips and sample questions, is available on the TOEFL^® Go Anywhere website at www.toeflgoanywhere.org.

About ETS
At ETS, we advance quality and equity in education for people worldwide by creating assessments based on rigorous research. ETS serves individuals, educational institutions and government agencies by providing customized solutions for teacher certification, English language learning, and elementary, secondary and postsecondary education, and by conducting education research, analysis and policy studies. Founded as a nonprofit in 1947, ETS develops, administers and scores more than 50 million tests annually — including the TOEFL^® and TOEIC ^® tests, the GRE ^® tests and The Praxis Series ^®assessments — in more than 180 countries, at over 9,000 locations worldwide. www.ets.org

Siempre Mujer Magazine Sponsors Best Use of Color Award at 2016 Fashion Institute of Technology The Future of Fashion Runway Show

April 25, 2016

NEW YORK, April 20, 2016 /PRNewswire-HISPANIC PR WIRE/ — Siempre Mujer magazine, the largest Spanish-language lifestyle magazine for Latinas in the U.S., today announced that Editor-in-Chief Jessica Torres will join a prestigious panel of judges to select the winner of the fourth-annual Siempre Mujer-sponsored Best Use of Color Award for The Future of Fashion, the Fashion Institute of Technology’s (FIT) annual end-of-year runway show, hosted by Leandra Medine, founder of Man Repeller and author of “Man Repeller: Seeking Love. Finding Overalls.”

The Best Use of Color award is given to the student designer whose use of color most enhances the design of his or her garment. The winning look will be selected during Judging Day on April 20, and presented at The Future of Fashion show on Thursday, May 5, at 7:00 p.m. at FIT’s John E. Reeves Great Hall. The designer will also be featured in an upcoming issue of Siempre Mujer.

“Siempre Mujer is beyond thrilled to contribute and take part in this highly-anticipated annual event,” says Torres. “I’m personally excited to serve as a guest judge for the first time since being named Editor-in-Chief, and can’t wait to see the innovative designs from up-and-coming talent.”

FIT’s The Future of Fashion is the place for established designers, editors, and other VIPs to preview the fashion industry’s most promising young designers. Nearly 80 designers selected from a class of 168 students. The collection of designs displayed on Judging Day included five specializations offered at FIT in women’s knitwear, sportswear, intimate apparel, special occasion and children’s wear. Additionally, the professionally produced show also featured a capsule exhibition by graduating Fashion Design students who spent their final year at the college’s Milan campus at the Politecnico di Milano.

In addition to Torres, the media and fashion industry professionals serving as judges for this year’s runway are Ken Downing, (Neiman Marcus), Nicole Phelps (Vogue Runway), David Thielebeule (WSJ Magazine), Lilliana Vazquez (Today Show) and Annie Georgia Greenberg (Refinery 29).

Each year top industry designers and fashion houses mentor the students as they create their own final collections. This year includes Dennis Basso, Stacey Bendet of Alice + Olivia, and Dushane Noble of Narciso Rodriguez. Plus, Gabriel Asfour of Threeasfour, will serve as mentor in the new wearable technology space. Every participant will also choose one outstanding garment in his or her category to receive a special Critics Award.

The Future of Fashion show is supported by generous donations from the Calvin Klein Foundation, as well as Calvin Klein, Inc., MAC, Chico’s FAS and Siempre Mujer magazine.

MAC and its team of makeup artists will return to offer makeup artistry and creative services for the show. Celebrity hairstylist, John Barrett of John Barrett Salon will also direct a team of hairstylists for the annual event.

While admission is by invitation only, the runway show will be streamed live online at fitnyc.edu/futureoffashion.

ABOUT SIEMPRE MUJER
Launched in 2005 by Meredith Corporation (NYSE: MDP, www.meredith.com), Siempre Mujer is the only magazine written for, by and about the modern U.S. Hispanic woman who is actualizing her goal of success. With fresh, authentic and inspiring content, Siempre Mujer has become one of the leading Spanish language women’s magazines and the Latina’s source for the things she cares about most; beauty, style, fitness, fashion, arts, culture, and career, helping her be the best woman she can be, a leader, a doer, and a role model. Siempre Mujer reaches 1.8 million readers every issue, and is published 6 times a year. SiempreMujer.com provides the latest in beauty and fashion trends, and original editorial content about relationships, current events, celebrity news and entertainment.

ABOUT THE FASHION INSTITUTE OF TECHNOLOGY
The Fashion Institute of Technology, a college of the State University of New York, has been a leader in career education in art, design, business, and technology for more than 70 years. With a curriculum that provides a singular blend of hands-on, practical experience, classroom study, and a firm grounding in the liberal arts, FIT offers a wide range of outstanding programs that are affordable and relevant to today’s rapidly changing industries. The college offers more than 45 majors and grants AAS, BFA, BS, MA, MFA, and MPS degrees, preparing students for professional success and leadership in the global marketplace. Visit www.fitnyc.edu.

PINALEN® Multipurpose Cleaning Brands Launch New “PINALEN® The Whatever, Wherever Cleaner” Advertising Campaign

April 25, 2016

Brand Celebrates the Power of PINALEN® Multipurpose Cleaners with More Than 180 Proven Uses for Cleaning. Inspired by the Challenges That Consumers Face with Busy Lives and the Need for a Versatile Product.

HOUSTON, April 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — PINALEN® a leading provider of multipurpose cleaning products announced today that it’s launching a new U.S. advertising campaign. Aptly named PINALEN® The Whatever, Wherever Cleaner, the new customer inspired campaign taps into mess making mishaps seen in everyday life.

“In creating the campaign, our goal for PINALEN® was to build an emotional connection with people, both through humor and relatable living scenarios. We are thrilled to see this campaign come to life, highlighting the funny, playful and often irksome mess making incidences that happen in family life,” says Gustavo González, Sr. Brand Manager at AlEn USA.

The digital campaign debuts in April on YouTube, Facebook, Twitter, Pinalen.com and EverydayCleaningTips.com. The campaign features short videos depicting how moms, dads and kids relate to messy mishaps. PINALEN® Moments will include lifestyle topics from baking to biking across social media. In addition, Mess-of-the-Week posts and cleaning Q&A’s invite user participation. Consumers can visit pinalen.com for more information on PINALEN® products and promotions. An introductory 55¢-OFF coupon is currently available at pinalen.com.

PINALEN® Original and PINALEN max aromas® multipurpose cleaners are used for dozens of cleaning applications. There are more than 180 proven cleaning uses from hard surfaces to tough laundry stains featured throughout the PINALEN® The Whatever, Wherever Cleaner campaign.

The PINALEN® family of products have helped consumers to economically and efficiently clean household surfaces for decades. Brand extensions include: PINALEN® Original, and PINALEN® max aromas® in Lavender, Floral, Ocean Breeze and Fruit Blossom. New scents refresh and aromatize. Diluting with water multiplies the solution giving users exponentially more cleanings and fewer trips to the store.

About AlEn USA
AlEn USA is the American subsidiary of Industrias AlEn S.A de C.V, one of the most recognized companies in the Mexican household cleaning products’ industry. Established in 1949 AlEn now employs more than 4,000 people, owns six manufacturing plants, two recycling plants and a state-of-the-art R&D facility. Flagship brands include: CLORALEN®, Ensueño®, PINALEN®, Pinol®, Flash®, Xtra-Pine® and Pine-O-Pine®. AlEn’s U.S. distribution channels are nationwide and include most major grocery chains and big box retailers.

Connect with us on YouTube, Facebook, Twitter, Everyday Cleaning Tips

Gustavo González
832 484-1508
[email protected]

www.pinalen.com

Video – https://youtu.be/k6wqu3tGlRs

FEMA, NWS Urge Families and Communities to Take Steps to Prepare for Hazards

April 25, 2016

WASHINGTON, April 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — Today, the Federal Emergency Management Agency (FEMA) and National Oceanic and Atmospheric Administration’s (NOAA’s) National Weather Service (NWS) urge Americans to take actions to prepare for a wide array of hazards by developing a family communication plan and downloading alerts and learning about local hazards. FEMA is encouraging people to take these actions in conjunction with America’s PrepareAthon!^SM, a grassroots, community-based campaign for action designed to increase preparedness and resilience.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7770531-fema-national-prepareathon/

America’s PrepareAthon! provides an important opportunity for individuals, organizations and communities to take action to prepare for specific hazards through group discussions, drills and exercises. Visit the America’s PrepareAthon! website, ready.gov/prepare, to register your participation, for more information, and to sign up.

“Some disasters come with warning and others with little or no warning,” said FEMA Administrator Craig Fugate. “Families, businesses and organizations need to prepare today – know your hazards, assemble supplies and practice what to do in case a disaster strikes.”

According to NOAA, flooding, which can occur anywhere in America, proved to be the most costly hazard in 2015, putting people at risk and costing more than $2.7 billion in damages. Natural disasters left a destructive mark in 2015, putting people at risk and causing approximately $4.8 billion in damages.

“People can improve America’s resilience to extreme weather by knowing their risk, having quick access to weather forecasts and making a plan to follow when forecasters issue a warning,” said Louis W. Uccellini, Ph.D., director of NOAA’s NWS. “We urge everyone to take a moment this weekend to review weather safety information, develop or update their family communication plan and check to make sure their emergency kit is ready for severe weather season.”

FEMA offers free, easy-to-use guides, checklists and resources to help individuals, organizations and communities practice the simple, specific actions they can take for emergencies relevant to their area. Examples include:

Create a family emergency communication plan. Visit ready.gov/prepare and download Be Smart. Take Part: Create Your Family Emergency Communication Plan. Collect the information you need, decide on the places you will meet in case of an emergency, share the information with your family and practice your plan.
Download the FEMA app for disaster resources, weather alerts and safety tips. Earlier this month, FEMA launched a new feature to its free smartphone app that will enable users to receive push notifications to their devices to remind them to take important steps to prepare their homes and families for disasters. The app also provides a customizable checklist of emergency supplies, maps of open shelters and open recovery centers, tips on how to survive natural and manmade disasters, and weather alerts from NWS for up to five locations across the nation.
Sign up for local text alerts and warnings, get the latest forecast at weather.gov and download weather apps to stay aware of worsening weather conditions. Visit ready.gov/prepare and download Be Smart: Know Your Alerts and Warnings to learn how sign up for local alerts and weather apps that are relevant for hazards that affect your area.
Gather important documents and keep them in a safe place. Have all of your personal, medical and legal papers in one place, so you can evacuate without worrying about gathering your family’s critical documents at the last minute. Visit ready.gov/prepare and download Be Smart: Protect Your Critical Documents and Valuables for a helpful checklist.

America’s PrepareAthon! was established to provide a comprehensive campaign to build and sustain national preparedness as directed by Presidential Policy Directive-8. The campaign is coordinated by FEMA in collaboration with federal, state, local, tribal, and territorial governments; the private sector; and non-governmental organizations.

1...2,6902,6912,692...3,055 Page 2,691 of 3,055