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Mary Kay Highlights Importance Of Domestic Violence And Sexual Assault Prevention As Lead Sponsor Of “NO MORE Week”

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DALLAS, March 7, 2016 /PRNewswire-HISPANIC PR WIRE/ — 12.7 million people are physically abused, raped or stalked by their partners each year while 1 in 3 adolescents experience dating abuse. As one of the corporate leaders working to end domestic violence, Mary Kay Inc. will partner with NO MORE to serve as the lead corporate sponsor of NO MORE Week 2016. From March 6-12, Mary Kay will convene with other key organizations in the fight against domestic violence and sexual assault to sponsor activities and raise awareness for these epidemics.

Video – http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/Mary Kay 1in3.mp4    

NO MORE encourages organizations and companies of all types to participate in NO MORE Week. An activity guide for the week is available through NO MORE, and organizations wishing to get involved can document their efforts through social media, using a variety of specific hashtags.  An assortment of videos and PSAs, including Mary Kay’s #ManUp video, accompany the activities. During NO MORE Week 2016, Mary Kay will also launch the first video in its “1 in 3” series, debuting this year and highlighting the prevalence of abuse in dating relationships.

“With the fight against domestic violence as a key tenet of the Mary Kay identity, we are proud to support NO MORE Week as the lead sponsor this year,” said Crayton Webb, Vice President of Corporate Communications and Corporate Social Responsibility for Mary Kay Inc. “Through a wide variety of impactful and eye-opening activities, we hope participants around the nation feel equipped to take a stand against abuse and assault every week of the year.”

Through its “Don’t Look Away” campaign, Mary Kay facilitates multiple initiatives fighting domestic violence each year working to educate the public on recognizing the signs of an abusive relationship, how to take action and to raise awareness for support service. Its recent Mary Kay Truth About Abuse Survey explored how American’s understanding of domestic violence is changing, and gauged attitudes with respect to this evolving issue.

“Mary Kay’s support for NO MORE Week allows us to draw increased attention to the issues of domestic violence and sexual assault,” said Virginia Witt, NO MORE Director. “As a leading voice in the conversation surrounding these tragic epidemics, Mary Kay offers insights and expertise that heightens our influence and reach throughout NO MORE Week.”

Mary Kay has a deep commitment to ending abuse and, alongside The Mary Kay FoundationSM, has given $50 million to domestic violence prevention and awareness programs in the past 15 years. Mary Kay is also the lead sponsor of the nation’s first-ever text-based helpline operated by loveisrespect. By simply texting ‘loveis’ to 22522, teens and young adults are safely and anonymously connected to trained peer advocates who provide support, safety tips and referrals for their own relationships or a friend’s.

About Mary Kay
Irresistible products. Positive community impact. Rewarding opportunity. For more than 50 years, Mary Kay has offered it all. With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what there is to love about Mary Kay by connecting with a Mary Kay Independent Beauty Consultant at marykay.com.

About NO MORE
NO MORE is a public awareness campaign designed to engage bystanders around ending domestic violence and sexual assault. Launched in March 2013 by a coalition of leading advocacy groups, service providers and major corporations, NO MORE is supported by hundreds of national and local groups and by thousands of people who are using its signature blue symbol to increase visibility for these hidden issues. Learn more about NO MORE or download our free tools at www.nomore.org. And for regular updates, follow NO MORE on Twitter, Facebook and Instagram.

Mary Kay Inc. Corporate Communications
marykay.com/newsroom
972.687.5332 or
[email protected] 
http://newsroom.marykay.com
www.facebook.com/marykaynews  
www.twitter.com/marykaynews

The maker of Brawny® Celebrates Strong and Resilient Women on International Women’s Day

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ATLANTA, March 7, 2016 /PRNewswire-HISPANIC PR WIRE/ — Linda Alvarado, a commercial general contractor in Denver and the first Latino owner of a Major League Baseball team, is one of four women from traditionally male-dominated professions highlighted in a new video series launching this month. On March 8, in celebration of International Women’s Day, Georgia-Pacific’s Brawny® paper towels brand will introduce inspiring stories of four women who have overcome adversity and are empowering others through their accomplishments.

Video – http://youtu.be/IWGjvGTuCqw

Through its #StrengthHasNoGender initiative, Brawny® is encouraging conversation about strong and resilient women who are fostering female leadership and advancement. A video campaign brings the spirit of International Women’s Day to life by telling the personal, social, economic and cultural achievements of these women:

  • Linda Alvarado – CEO and President of Alvarado Construction, Inc.; President of Palo Alto, Inc. Restaurant Company; co-owner of the Colorado Rockies; she was the first Latino owner – male or female – in Major League Baseball
  • Swin Cash – two-time Olympic Gold Medalist, three-time WNBA champion and the first female in studio analyst/host for MSG Networks covering the New York Knicks; she also covers men’s college basketball for CBS Sports and is currently a forward for the WNBA New York Liberty
  • Dr. Valerie Montgomery Rice – President and Dean of the Morehouse School of Medicine in Atlanta, Georgia; founder of the Center for Women’s Health Research at Meharry Medical College; she is the first woman to lead the school as president and dean
  • Maureen Stoecklein – firefighter for the Canton, Michigan Fire Department; she has spent 16 years in a profession where females make up less than five percent of the workforce

“Brawny has produced these inspirational and motivational videos about women who have entered into traditionally male-dominated professions,” explains Alvarado. “We share the challenges in our career paths and how we did not let the conventional thinking that ‘strength and success is based on gender’ cloud our vision. We were not often accepted, nor thought to have any chance of succeeding. But, we did not give up and stayed focused on our ability to achieve our goals, while opening doors for other women to succeed.”

For more than 40 years the iconic Brawny® brand has also stood for toughness and the values epitomized by Alvarado and the other women featured.

“For International Women’s Day, Brawny is putting the spotlight on women who have rolled up their sleeves and exhibited strength and leadership in their fields,” said Laura Knebusch, vice president of marketing at Georgia-Pacific. “We are honored to tell the stories of these four inspirational women through our #StrengthHasNoGender campaign, and hope that they will empower women and girls everywhere to chase their dreams no matter what obstacles they face.”

The #StrengthHasNoGender initiative is an extension of the Brawny® Stay Giant® campaign, which encourages and honors Americans who face adversity with strength and resilience.

Visit Brawny.com for more information.

About Georgia-Pacific
Based in Atlanta, Georgia-Pacific and its subsidiaries are among the world’s leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, office papers, cellulose, specialty fibers, nonwoven fabrics, building products and related chemicals. Our familiar consumer brands include Quilted Northern®, Angel Soft®, Brawny®, enMotion®, Sparkle®, Mardi Gras® and Vanity Fair®, as well as Dixie®. Its GP Harmon subsidiary is among the world largest recyclers of paper, metal and plastics. The company employs approximately 35,000 people directly, and creates nearly 92,000 jobs indirectly. For more information, visit: gp.com.

MoneyGram Warns Consumers about IRS Imposter Scam During National Consumer Protection Week

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MoneyGram Logo

DALLAS, March 7, 2016 /PRNewswire/ — As National Consumer Protection week kicks off, MoneyGram (NASDAQ: MGI) urges consumers to stay alert for one of the most common scams currently trending across the country. The IRS Imposter Scam has already cost victims more than $26 million*, and the number of consumer complaints continues to rise.

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The crime begins with a phone call from someone claiming to be with the IRS or a federal agent working with the IRS. The imposter tells the consumer he or she owes money that must be paid with a prepaid card or wire transfer or face jail time. The fraudster often alters the caller ID to make it appear as the call originates from Washington, D.C. Scammers even use fake badge names and numbers and may even know a consumer’s full or partial social security number, lending credibility to the scam.

“Fraudsters are very convincing. They use threats of jail, deportation or anything else they know will play on their victims’ emotions and force them to react,” says Kim Garner, MoneyGram’s senior vice president of global investigations. “The most important thing every consumer should remember is the IRS will never call a taxpayer to ask for a money transfer or credit card number. The agency will never threaten to arrest or deport a taxpayer over the telephone. Anyone who receives a call like this should hang up immediately.”

Consumers who think they’ve been a victim of the IRS scheme or any other scam should file a police report, even if only a small amount of money was lost. Reporting a crime helps law enforcement spot trends and stay ahead of the criminals as well as the fast-changing fraud scenarios.

MoneyGram has taken a leadership position in consumer fraud education and is the founding member of the Scam Awareness Alliance, a nonprofit organization that provides information about scams. Consumers can learn more at scamawareness.org.

#moneygramnews

*U.S. Treasury Inspector General’s Office

About MoneyGram International, Inc.
MoneyGram is a global provider of innovative money transfer and payment services and is recognized worldwide as a financial connection to friends and family. Whether online, or through a mobile device, at a kiosk or in a local store, we connect consumers any way that is convenient for them. We also provide bill payment services, issue money orders and process official checks in select markets. More information about MoneyGram International, Inc. is available at moneygram.com.

About The Scam Awareness Alliance
The Scam Awareness Alliance was created to raise awareness around common scams that target innocent Americans on a daily basis. The Alliance helps to provide tips and information in order to educate people to recognize the “red flags” that may indicate potential scams, and arm them with information that they can use to protect themselves and their loved ones. One of the ways the Alliance raises awareness of scams is through a series of public service announcements. These ads air on stations across the country and depict common scams; helping everyday Americans recognize the “red flags.” The Alliance also created a monthly “Red Flag Award,” which it gives to organizations, individuals or groups that go the extra mile in warning Americans about the latest and most damaging scams.

Media Contact:
Michelle Buckalew
[email protected]
214-979-1418

Some Imported Dietary Supplements and Nonprescription Drug Products May Harm You

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U.S. Food and Drug Administration

SILVER SPRING, Maryland, March 7, 2016 /PRNewswire-HISPANIC PR WIRE/ — If you buy imported products marketed as “dietary supplements” and nonprescription drug products from ethnic or international stores, flea markets, swap meets or online, watch out. Health fraud scams abound. According to Cariny Nunez, M.P.H., a public health advisor in the Office of Minority Health at the Food and Drug Administration (FDA), health scammers often target advertising to people who prefer to shop at nontraditional places, especially those who have limited English proficiency and limited access to health care services and information.

Watch the video: Not All Imported Products Sold as “Supplements” Are Safe

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“These scammers know that ethnic groups who may not speak or read English well, or who hold certain cultural beliefs, can be easy targets,” Nunez says. For example, Native Americans, Latinos, Asians and Africans may have a long tradition of turning to more herbal or so-called “natural” remedies. Many advertisers put the word “natural” somewhere on the package of a product, knowing it inspires trust in certain groups.

Read this article in:

“Natural” Does Not Mean “Safe”

But just because a product claims to be natural doesn’t necessarily mean it’s safe, says Gary Coody, R. Ph., FDA’s national health fraud coordinator. Likewise, just because a product claims to be natural does not mean that it’s free of hidden drug ingredients.

Furthermore, these products may also be contaminated or contain potentially harmful chemicals or drug ingredients not listed on the label.

For example, many products that claim to help people lose weight contain hidden and dangerous prescription drug ingredients such as sibutramine. Sibutramine was in Meridia, a formerly FDA-approved drug that was removed from the market in October 2010 because clinical data indicated it posed an increased risk of heart problems and strokes.

And just because an ingredient is contained in an FDA-approved drug product does not mean it is safe in the dosages or amounts used in these nonprescription products, according to Coody. Moreover, scammers seek out ethnic populations who are overweight or have serious conditions such as cancer, HIV/AIDS, diabetes, or heart disease. They target consumers looking for easy—and sometimes less expensive—solutions to difficult problems. Using these products could mean delayed treatment for serious diseases.

Others illegally sell imported antibiotics without a prescription and with no physician oversight. According to Coody, this can easily lead to misuse and overuse, a key factor contributing to antibiotic resistance, meaning they might not be as effective in stopping infections when they’re truly needed. And some products marketed as dietary supplements resemble antibiotic products marketed in foreign countries—but actually don’t contain any antibiotics.

You may see these products advertised in ethnic newspapers, magazines, online, infomercials on radio and TV stations or in ethnic stores, flea markets, and swap meets, which may stock products claiming to be from, for example, Latin America or Asia.

“It’s not surprising that people are more comfortable with familiar products that claim to come from their home country or are labeled and marketed in the consumer’s native language, whether they buy them at a U.S. market or get them from friends and family who have brought them from home,” Nunez says.

But that does not guarantee the product is safe or effective.

By the same token, products with the claim “Made in the USA” may not be made here. Consumers sometimes see this claim as an assurance of safety, Coody says, but any scammer can slap the label on, and buyers are none the wiser.

In fact, the law does not require companies who make dietary supplements to get FDA approval before marketing their products.

“Remember, dietary supplements are not drugs,” Coody says. “They are not substitutes for the drugs your health care professional prescribes. And you should let your health care professional know what supplements you are taking, because they may interact in a harmful way with prescribed medications or keep a prescribed drug from working.”

Watch out for claims like these, which are often used to sell non-prescription health products. You can’t always trust what you read on the label or package—even if it is in a language you know. For more information about these products, visit:

How Do You Know It’s Fraudulent?

Watch out for these claims:

  • One product does it all. Be suspicious of products that claim to cure a wide range of diseases.
  • Personal testimonials. Success stories such as “It cured my diabetes,” or “My tumors are gone,” are easy to make up and are not a substitution for scientific evidence.
  • Quick fixes. Few diseases or conditions can be treated quickly, even with legitimate products. Beware of language such as “lose 30 pounds in 30 days,” or “eliminates skin cancer in days.”
  • “All natural.” Some plants found in nature can kill if you eat them. Plus, FDA has found products promoted as “all natural” that contain hidden and dangerously high doses of prescription drug ingredients.
  • Miracle cure. Alarms should go off when you see this claim or others like it such as “new discovery” or “scientific breakthrough.” A real cure for a serious disease would be all over the media and prescribed by doctors—not buried in print ads, TV infomercials, or on Internet sites.
  • FDA-Approved. Domestic or imported dietary supplements are not approved by FDA.

Finally, if you’re tempted to buy an unproven product or one with questionable claims, check with your doctor or other health care professional first. You can also check FDA’s website to see if the agency has already taken action on it.

Have a Bad Reaction? FDA Wants to Hear From You

Suppose you or someone in your family uses a product and has a bad reaction to it. That’s something FDA wants to know about so it can investigate and, if the product is found to be harmful, make sure appropriate action is taken.

You can report a bad reaction or a product defect by calling the Consumer Complaint Coordinator in your state. Or you can report online at FDA’s MedWatch. Your report will remain confidential.

This article appears on FDA’s Consumer Updates page, which features the latest on all FDA-regulated products.

Media Contact: Gloria Sánchez-Contreras, [email protected]  301-796-7686

Consumer Inquiries: 888-INFO-FDA

HITN Scores Programming Partnership to Add Weekly Sports to Its Lineup

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NEW YORK, March 7, 2016 /PRNewswire-HISPANIC PR WIRE/ — Hispanic Information and Telecommunications Network (HITN), the Pay TV network that offers educational content for U.S. Hispanic audiences, announced today its exclusive sports lineup will include two new shows, Gillette World Sports (GWS), and Football Review. Both shows will feature the latest in sports and world football (soccer) news.

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“With these weekly sports programs, we aim to meet audience demand for sports programming,” said HITN’s General Manager, Eric Turpin.

Gillette World Sports (GWS) is legendary for its coverage. Presented on HITN as Cabalgata Deportiva Gillette, it will cover sports from all over the globe, offering a mosaic of all sporting events to the U.S. Hispanic market.

Football Review is an innovative and provocative program that offers a detailed look at European and international soccer leagues, including top games and exclusive interviews with star athletes.

Both Cabalgata Deportiva Gillette and Football Review are among the world’s most iconic sports programs. They will be presented back-to-back, Tuesdays and Thursdays and during the weekend. The shows will offer analysis, discussion, and highlights of the week’s top developments in sports, and in international soccer.

“Covering all the football action from European leagues, along with its weekly wrap up and analysis of UEFA Champions League and other regional tournaments, we are sure that HITN will engage all sports fans in the U.S. Hispanic Market,” said Humberto Ciffoni, General Manager of Football Review.

With all eyes on the qualifying process for the Rio 2016 Olympics, fans can keep up with the latest developments by turning to HITN for the most up-to-date news in international soccer. “Soccer is a true passion for many in the United States. With Football Review lets us offer fans the perfect way to follow all of the action from the upcoming Olympic games in Brazil and beyond,” said Turpin.

For more information about the Hispanic Information and Telecommunication Network (HITN, Inc.),
please visit http://www.hitn.org/en/about-us.

About Gillette World Sports (GWS): http://www.aztecadeportes.com/tmpindex/

What: HITN Adds Sport and Football Review Programming to Its Lineup
When: March 2016
Where: HITN TV – Brooklyn, NY

City Of Hope Launches Spanish-Language Integrated Communications Campaign To Meet The Needs Of The Hispanic Community

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DUARTE, California, March 7, 2016 /PRNewswire-HISPANIC PR WIRE/ — City of Hope today announced the launch of its first-ever broad, integrated Spanish-language communications campaign to reach the Hispanic community in Southern California. This multichannel campaign features stories from City of Hope cancer survivors, and highlights how doctors partner with researchers to create innovative treatments that help patients beat cancer and live fuller lives.

Photo – http://photos.prnewswire.com/prnh/20160307/340943

“At City of Hope, we strive to provide our patients with comprehensive, individualized care supported by the latest scientific discoveries,” said I. Benjamin Paz, M.D. “Unlike most cancer centers, we treat our patients a few steps away from our medical research facilities, where physicians and scientists work tirelessly to develop medical breakthroughs that will result in lifesaving treatments.”

It is estimated that cancer is the leading cause of death among U.S. Hispanics, with more than 22 percent of total deaths in 2012 being cancer-related. It is critically important to educate U.S. Hispanics on the benefits of early detection and treatment. According to the most recent cancer figures in the U.S., about one in three Hispanics will be diagnosed with cancer in his or her lifetime. The American Cancer Society also estimates that one in five Hispanic men and one in six Hispanic women will die from cancer.

“You have cancer” is the last thing anyone wants to hear. While in her early 40s, Amelia Tena learned that her breast cancer had returned less than two years after the first diagnosis. She decided to search for specialized care at a comprehensive cancer center and found City of Hope. A Hispanic immigrant who came to the U.S. to work hard and achieve her own American dream, Amelia persevered, and eventually she beat cancer.

“Going to City of Hope was the best decision I ever made,” Amelia said. “I felt reassured to find doctors and nurses who spoke Spanish and who helped me with my treatment and surgery options. I had a whole medical team working for me, and together with my determination and my family’s support, they helped me beat cancer.”

With a focus on individual patients as well as their disease, City of Hope’s multidisciplinary care teams collaborate to treat both the physical and emotional needs of their patients. City of Hope offers comprehensive assistance for patients and their families through patient education, support groups, social resources and mind-body therapies to help patients return to a full, vigorous life.

Amelia is a living testament of how City of Hope works with patients, and her remarkable story was the inspiration for City of Hope’s new Hispanic brand campaign. A nine-year cancer survivor, Amelia lives an active lifestyle, practicing tai chi and taking long walks with her husband. She also serves as an ongoing volunteer at City of Hope, counseling Spanish-speaking patients who visit the treatment center.

“I am so grateful for the care I received at City of Hope and for the many resources they offer patients and their families,” said Amelia. “I recommend City of Hope to anyone who wants compassionate care in their language of preference, along with a team of doctors and scientists whose mission is to save lives.”

The campaign was developed based on key insights resulting from qualitative research conducted among Latino cancer patients and their caregivers. It includes Spanish-language TV, radio, print, digital and outdoor advertising, as well as online and social media.

To learn more about City of Hope, please visit www.cityofhope.org/espanol. Follow us on Facebook, Twitter, YouTube or Instagram.

About City of Hope

City of Hope is an independent research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest recognition bestowed by the National Cancer Institute, City of Hope is also a founding member of the National Comprehensive Cancer Network, with research and treatment protocols that advance care throughout the nation. City of Hope’s main hospital is located in Duarte, California, just northeast of Los Angeles, with community clinics throughout Southern California. It is ranked as one of “America’s Best Hospitals” in cancer by U.S. News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics.

Contact:

Letisia Marquez

City of Hope

(626) 218-3398

[email protected]

 

SC Johnson Donates More Than 60,000 Units of OFF!® Mosquito Repellent for U.S. Territories

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RACINE, Wis., March 7, 2016 /PRNewswire-HISPANIC PR WIRE/ — Today, as part of its commitment to provide at least $15 million to help protect families from the Zika virus, SC Johnson announced a donation of more than 60,000 cans and bottles of OFF!® personal insect repellent to the CDC Foundation, in partnership with the U.S. Centers for Disease Control and Prevention (CDC). The repellent will be part of Zika prevention kits distributed by the CDC and specifically targeted to help pregnant women in Puerto Rico, the U.S. Virgin Islands and American Samoa.

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“The Zika virus is devastating and continues to spread. We have a responsibility to help where we can, particularly for those at high risk. The people of SC Johnson are committed to helping these needy families protect themselves from the mosquitoes that may carry Zika,” said Fisk Johnson, SC Johnson Chairman and CEO.

In February, SC Johnson sent an initial donation of OFF!® to the CDC to meet an immediate need for resources. The products were used in assembling 5,000 kits that have already been distributed. The additional units of OFF!® personal repellent, which contains DEET, will be included in additional Zika prevention kits distributed by the CDC. The kits include educational materials, products and tools to help prevent the contraction and transmission of Zika.

This specific donation to the CDC is the first effort as part of the family company’s commitment to donate at least $15 million over the next year to provide products to help needy families combat the mosquitoes that may carry the Zika virus. The US CDC has been at the forefront of issuing educational resources about the Zika virus and continues to lead initiatives to address prevention needs throughout the U.S.

SC Johnson is the world’s largest manufacturer of insect repellent and household insecticides, including OFF!®, Raid®, Autan® and Baygon®. For more than 50 years, SC Johnson entomologists have studied insects at the Entomology Research Center in Racine, Wis., the biggest private, urban entomology research center in the world. In their research, they help SC Johnson create products that consumers can trust and to provide them with the right product for their pest control needs.

About SC Johnson

SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 130-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com

Photo – http://photos.prnewswire.com/prnh/20160307/340963

(Español) Declaración de AT&T sobre Univisión

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Sorry, this entry is only available in Español.

College Athlete Turned Techy Goes Mighty

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SANTA MONICA, California, March 4, 2016 /PRNewswire-HISPANIC PR WIRE/ — Between Spotify, Apple Music, and all the other music streaming services out there, listening to music on the go has never been more convenient or versatile — but for Anthony Pu, founder of Mighty Audio, a tenant at Real Office Centers, there is still one frontier that has yet to be reached. Real Office Centers, an executive suite company, provides professional support services, educational events, and a stimulating environment to help your company grow.

Photo – http://photos.prnewswire.com/prnh/20160304/340621

“Mighty was born from a personal need among our team,” says Pu. “We are all ex-athletes and avid exercisers as well as Spotify users. When Spotify first came out and I switched over from iTunes, I personally thought to myself ‘Where’s the iPod shuffle equivalent for this?'”

For Pu, who played Division 1 tennis at UC Berkeley, having to keep his smartphone on him while working out proved bulky and troublesome. A few cracked screens and broken devices later, he and the team at Mighty finally set out to do something about it.

“Since nobody had come out with a product yet,” Pu says, “we decided to try ourselves and solve this pain point.”

Mighty is a small, simple audio player that allows users to stream Spotify playlists while working out without needing to have their smartphones on them. The device connects to a phone’s Spotify app using Bluetooth technology.

As of the time this post was written, Mighty’s Kickstarter page had raised over $180,000, with an ultimate goal of $250,000. The funding deadline is end of day on March 23.

Though the original prototype was designed to accommodate Spotify, Pu sees the device going much further in the future.

“Our goal from a business perspective is to go way beyond just a Spotify player,” he says. “We see opportunities with being an open source device and integrating with other streaming services, other types of audio and fitness content via our mobile app.”

Pu hopes Mighty users will someday use the player to stream podcasts, audio, television and NPR.

Mighty has already received media attention from Time, Hypebeast, and other prominent outlets. After receiving feedback from initial backers on Kickstarter, the team has upped the hard drive storage to 4GB, and has kept the price at an affordable $79.

Pu says that in the future, additional updates to the product might include waterproofing for swimmers, additional memory and battery life for marathoners, and bluetooth headphones. He also sees the company developing beyond its original product, as the way people use their smartphones changes.

“Our thoughts on the future of tech in general is that the smartphone is becoming the laptop for the millennials,” Pu says. “Phones are getting bigger and more expensive and act more like a central hub for people. So we think there will be an ecosystem of devices around the phone that serve focused purposes that don’t require the phone, and Mighty is just the first product we put out there.”

Contact: Anthony Pu, [email protected]
Website: Realofficecenters.com