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FPL conducts annual storm drill; highlights new technology and emergency response partnerships in advance of 2016 hurricane season

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JUNO BEACH, Florida, May 5, 2016 /PRNewswire-HISPANIC PR WIRE/ — Florida Power & Light Company (FPL) today tested the response of more than 3,000 employees to Hurricane Alexa – a virtual Category 2 storm that was simulated to make landfall in Naples and exit the state along Florida’s Treasure Coast – during the company’s annual storm drill. This multi-day event is a critical component of the energy company’s extensive year-round training to ensure employees are ready to respond when their customers need them the most. As part of the week-long exercise, the company showcased new technology that would be utilized during a storm response, including an Unmanned Aircraft System (UAS) and an amphibious robot, both of which provide the company greater visibility of damage and speed restoration in the aftermath of a hurricane.

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“With more than 10 years having passed since the last hurricane impacted Florida, we are constantly pushing ourselves to improve upon our storm response and restoration capabilities,” said Eric Silagy, president and CEO of FPL. “Today’s virtual exercise is designed to stress test the broader FPL organization, implementing lessons learned from storms in recent years, including Super Storm Sandy. Key to success is exercising our people, systems and restoration strategies under intense simulated conditions, while at the same time, engaging with our local, state and federal partners, vendors, contractors and peers within the energy industry. All of us stand ready to respond together as one state and one team to meet the challenges that severe weather can cause.  Simply put, it’s this type of coordinated response that our customers expect and deserve when crisis strikes.”

Representatives from the Florida National Guard, U.S. Department of Energy, partner energy companies and the Florida Division of Emergency Management, including Director Bryan Koon, observed and, in some cases, participated in the storm simulation at FPL’s Command Center in Riviera Beach, Fla.

“Paths of hurricanes don’t adhere to county lines or service area boundaries, but instead often slice through large sections of the state. That’s why collaborating and training together, like we did today at FPL’s drill, is not only beneficial for FPL customers, but for all Floridians,” said Florida Division of Emergency Management Director Bryan Koon. “FPL’s commitment to strengthening its partnerships at the local, state and federal level and with its peers at Duke Energy and Tampa Electric better position all of us first-responders as we work to restore normalcy to the state safely and as quickly as possible following a storm.”

During the drill, FPL demonstrated how emerging technologies are changing the way field employees assess damage in the aftermath of a storm – from drones that can survey overhead power line damage, to amphibious robots that can provide access to unsafe, flooded areas. In addition, the company’s mobile application puts damage information at the fingertips of restoration crews after a storm passes. Today, restoration activity that was previously recorded manually on paper is entered into smart phones and tablets, resulting in a more efficient and accurate process.

FPL also demonstrated how crews work more efficiently in the field to speed restoration. The company’s storm response fleet, including its Mobile Command Center and Community Response Vehicle, allows field employees to operate remotely in the hardest hit areas. The company’s network of smart meters allows response crews to use a simple computer “ping” to confirm lights are back on before a crew leaves a neighborhood, replacing the traditional door-to-door approach.

“We’ve taken unprecedented steps to transform our energy infrastructure into what’s become a national blueprint in the years since the last hurricane struck our state more than a decade ago,” said Silagy. “By investing more than $2 billion to build a stronger, smarter, more storm-resilient electric grid, we are delivering energy to our customers they can count on in good weather and bad.”

FPL also showcased its Lightning Lab, where a team of engineers tests the company’s equipment with up to 2 million volts of electricity to help find innovative solutions to better understand and reduce lightning’s impact on the electric grid.

Since Hurricane Wilma struck Florida more than a decade ago, FPL has made significant enhancements to its electric grid including:

  • Strengthening more than 600 main power lines, including those that serve more than 700 critical community facilities such as hospitals, police and fire stations and emergency communication systems;
  • Placing underground more than 450 main power lines;
  • Installing 4.8 million smart meters and 36,000 intelligent devices along the electric grid using advanced technology that helps detect problems and restore service faster when outages occur;
  • Clearing vegetation – a major cause of power outages – from more than 135,000 miles of power lines; and
  • Inspecting all power poles – more than 1.4 million – and upgrading or replacing those that no longer meet our standards for strength.

“We are better prepared today to respond to a hurricane than ever before, strengthening or undergrounding more than 1,000 power lines, more than half of which serve the critical community facilities and agencies that play a vital role in getting our state back up and running in the aftermath of a storm,” said FPL Senior Vice President of Power Delivery Manny Miranda. “As Floridians, we understand hurricanes are devastating forces of nature and power outages will occur; however, the significant investments we’ve made in recent years have placed FPL in the best possible position to restore power to our customers faster following a storm.”

FPL customers benefit from the strengthened power lines throughout the year, which have shown a 40 percent improvement in everyday performance. The upgrades have helped FPL achieve the best system reliability in Florida and among the best in the nation – nearly 50 percent better than the national average.

How to Connect with FPL during a storm
FPL’s website – FPL.com/storm – features storm checklists and other information to help customers prepare and develop their own storm plans.  When a real storm strikes, FPL will provide updated restoration time estimates and other progress reports in the locations listed below:

NOTE TO EDITORS: For additional information on FPL’s storm readiness and high-definition photos and B-roll, please call the FPL Media Line at 561-694-4442, or visit the digital library of FPL’s Newsroom (http://newsroom.fpl.com/). 

About Florida Power & Light Company
Florida Power & Light Company is the third-largest electric utility in the United States, serving more than 4.8 million customer accounts or more than 10 million people across nearly half of the state of Florida. FPL’s typical 1,000-kWh residential customer bill is approximately 30 percent lower than the latest national average and, in 2015, was the lowest in Florida among reporting utilities for the sixth year in a row. FPL’s service reliability is better than 99.98 percent, and its highly fuel-efficient power plant fleet is one of the cleanest among all utilities nationwide. The company was recognized in 2015 as one of the most trusted U.S. electric utilities by Market Strategies International. A leading Florida employer with approximately 8,800 employees, FPL is a subsidiary of Juno Beach, Fla.-based NextEra Energy, Inc. (NYSE: NEE), a clean energy company widely recognized for its efforts in sustainability, ethics and diversity, and has been ranked No. 1 in the electric and gas utilities industry in Fortune’s 2016 list of “World’s Most Admired Companies.” NextEra Energy is also the parent company of NextEra Energy Resources, LLC, which, together with its affiliated entities, is the world’s largest generator of renewable energy from the wind and sun. For more information, visit these websites: www.NextEraEnergy.com, www.FPL.com, www.NextEraEnergyResources.com.

Letter Carriers’ 24th Annual Food Drive set for May 14 throughout nation

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WASHINGTON, May 5, 2016 /PRNewswire-HISPANIC PR WIRE/ — The National Association of Letter Carriers (NALC) will conduct its 24th annual food drive on Saturday, May 14. The Stamp Out Hunger® Food Drive, the country’s largest single-day food drive, provides residents with an easy way to donate food to those in need in the community.

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Customers simply leave their donation of non-perishable goods next to their mailbox before the delivery of the mail on May 14. Letter carriers will collect non-perishable food donations on that day as they deliver mail along their postal routes, and distribute them to local food agencies. Visit www.nalc.org/food to learn more.

It is the nation’s largest single-day food drive, and is held annually on the second Saturday in May in 10,000 cities and towns in all 50 states, the District of Columbia, Puerto Rico, the Virgin Islands and Guam.

With the economic struggles many Americans face, the Letter Carriers’ Food Drive is as critical as ever. Not only do millions of Americans go hungry, organizations that help them are in need of replenishments.

Hunger affects about 50 million people around the country, including millions of children, senior citizens and veterans. Pantry shelves filled up through winter-holiday generosity often are bare by late spring. And, with most school meal programs suspended during summer months, millions of children must find alternate sources of nutrition.

“As letter carriers, we are honored to be able to help people in need,” NALC President Fredric Rolando said. “On a daily basis we see the struggles in the communities we serve, and we believe it’s important to do what we can to help.”

On May 14, as they deliver mail, the nation’s 175,000 letter carriers will collect donations left by residents near their mail boxes. People are encouraged to leave a sturdy bag containing non-perishable foods, such as canned soup, canned vegetables, canned meats and fish, pasta, peanut butter, rice or cereal, next to their mailbox before the regular mail delivery on Saturday.

Carriers will bring the food to local food banks, pantries or shelters. Several national partners are assisting the NALC in the food drive: U.S. Postal Service, National Rural Letter Carriers’ Association, United Way Worldwide, United Food & Commercial Workers International Union, AFL-CIO, Valpak and Valassis.

This year’s effort includes a public service announcement with award-winning actor and director Edward James Olmos. Television networks and stations can use this link to find and download high-quality 30- and 60-second versions of the PSA, in English and Spanish.

In a new addition to this year’s food drive, letter carriers are teaming up in a few targeted areas with Amp Your Good to get healthy fresh fruits and vegetables to local food banks. Postal patrons living in San Francisco, parts of New York City and Greenwich, CT can go to www.StampYourGood.com to donate fresh produce throughout the month of May.

In its 23 years, the Letter Carrier food drive has collected more than 1.4 billion pounds of food, and in each of the last 12 years it has collected more than 70 million pounds. The goal this year is to build on that success, given the continuing problem of hunger in the United States.

People who have questions about the drive in their area should ask their letter carrier, contact their local post office, or go to nalc.org/food, facebook.com/StampOutHunger or twitter.com/StampOutHunger.

The 280,000-member National Association of Letter Carriers represents letter carriers across the country employed by the U.S. Postal Service, along with retired letter carriers. Founded by Civil War veterans in 1889, the NALC is among the country’s oldest labor unions.

FDA takes significant steps to protect Americans from dangers of tobacco through new regulation

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U.S. Food and Drug Administration (FDA) logo

SILVER SPRING, Md., May 5, 2016 /PRNewswire-HISPANIC PR WIRE/ — Today, the U.S. Food and Drug Administration finalized a rule extending its authority to all tobacco products, including e-cigarettes, cigars, hookah tobacco and pipe tobacco, among others. This historic rule helps implement the bipartisan Family Smoking Prevention and Tobacco Control Act of 2009 and allows the FDA to improve public health and protect future generations from the dangers of tobacco use through a variety of steps, including restricting the sale of these tobacco products to minors nationwide.

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“We have more to do to help protect Americans from the dangers of tobacco and nicotine, especially our youth. As cigarette smoking among those under 18 has fallen, the use of other nicotine products, including e-cigarettes, has taken a drastic leap. All of this is creating a new generation of Americans who are at risk of addiction,” said HHS Secretary Sylvia Burwell. “Today’s announcement is an important step in the fight for a tobacco-free generation – it will help us catch up with changes in the marketplace, put into place rules that protect our kids and give adults information they need to make informed decisions.”

Tobacco use is a significant public health threat. In fact, smoking is the leading cause of preventable disease and death in the United States and responsible for 480,000 deaths per year. While there has been a significant decline in the use of traditional cigarettes among youth over the past decade, their use of other tobacco products continues to climb. A recent survey supported by the FDA and the Centers for Disease Control and Prevention shows current e-cigarette use among high school students has skyrocketed from 1.5 percent in 2011 to 16 percent in 2015 (an over 900 percent increase) and hookah use has risen significantly. In 2015, 3 million middle and high school students were current e-cigarette users, and data showed high school boys smoked cigars at about the same rate as cigarettes. Additionally, a joint study by the FDA and the National Institutes of Health shows that in 2013-2014, nearly 80 percent of current youth tobacco users reported using a flavored tobacco product in the past 30 days – with the availability of appealing flavors consistently cited as a reason for use.

Before today, there was no federal law prohibiting retailers from selling e-cigarettes, hookah tobacco or cigars to people under age 18. Today’s rule changes that with provisions aimed at restricting youth access, which go into effect in 90 days, including:

  • Not allowing products to be sold to persons under the age of 18 years (both in person and online);
  • Requiring age verification by photo ID;
  • Not allowing the selling of covered tobacco products in vending machines (unless in an adult-only facility); and
  • Not allowing the distribution of free samples.

The actions being taken today will help the FDA prevent misleading claims by tobacco product manufacturers, evaluate the ingredients of tobacco products and how they are made, as well as communicate their potential risks.

Today’s rule also requires manufacturers of all newly-regulated products, to show that the products meet the applicable public health standard set forth in the law and receive marketing authorization from the FDA, unless the product was on the market as of Feb. 15, 2007. The tobacco product review process gives the agency the ability to evaluate important factors such as ingredients, product design and health risks, as well as their appeal to youth and non-users.

Under staggered timelines, the FDA expects that manufacturers will continue selling their products for up to two years while they submit – and an additional year while the FDA reviews – a new tobacco product application. The FDA will issue an order granting marketing authorization where appropriate; otherwise, the product will face FDA enforcement.

For decades, the federal government and the public health community have fought to protect people from the dangers of tobacco use. Since the first Surgeon General’s report on Smoking and Health in 1964, which warned Americans about the risks associated with smoking, significant progress has been made to reduce smoking rates among Americans. In fact, tobacco prevention and control efforts have saved at least 8 million lives in the last 50 years, according to the 2014 Surgeon General’s Report on the Health Consequences of Smoking. In 2009, Congress took a historic step in the fight for public health by passing the bipartisan Family Smoking Prevention and Tobacco Control Act (TCA) giving the FDA authority to regulate the manufacturing, distribution and marketing of tobacco products to protect the public health.

Today’s action marks a new chapter in the FDA’s efforts to end preventable tobacco-related disease and death and is a milestone in consumer protection. 

“As a physician, I’ve seen first-hand the devastating health effects of tobacco use,” said FDA Commissioner Robert M. Califf, M.D. “At the FDA, we must do our job under the Tobacco Control Act to reduce the harms caused by tobacco. That includes ensuring consumers have the information they need to make informed decisions about tobacco use and making sure that new tobacco products for purchase come under comprehensive FDA review.”

Today’s actions will subject all manufacturers, importers and/or retailers of newly-regulated tobacco products to any applicable provisions, bringing them in line with other tobacco products the FDA has regulated under the TCA since 2009.   

These requirements include:

  • Registering manufacturing establishments and providing product listings to the FDA;
  • Reporting ingredients, and harmful and potentially harmful constituents;
  • Requiring premarket review and authorization of new tobacco products by the FDA;
  • Placing health warnings on product packages and advertisements; and
  • Not selling modified risk tobacco products (including those described as “light,” “low,” or “mild”) unless authorized by the FDA.

“This final rule is a foundational step that enables the FDA to regulate products young people were using at alarming rates, like e-cigarettes, cigars and hookah tobacco, that had gone largely unregulated,” said Mitch Zeller, J.D., director of the FDA’s Center for Tobacco Products. “The agency considered a number of factors in developing the rule and believes our approach is reasonable and balanced. Ultimately our job is to assess what’s happening at the population level before figuring out how to use all of the regulatory tools Congress gave the FDA.”

To assist the newly-regulated tobacco industry in complying with the requirements being announced today, the FDA is also publishing several other regulatory documents that provide additional clarity, instructions and/or the FDA’s current thinking on issues specific to the newly-regulated products.

For more information:

The FDA, an agency within the U.S. Department of Health and Human Services, protects the public health by assuring the safety, effectiveness, and security of human and veterinary drugs, vaccines and other biological products for human use, and medical devices. The agency also is responsible for the safety and security of our nation’s food supply, cosmetics, dietary supplements, products that give off electronic radiation, and for regulating tobacco products.

Media Inquiries: Michael Felberbaum, 240-402-9548, [email protected]; Tara Goodin, 240-402-3157, [email protected]
Consumer Inquiries: 888-INFO-FDA

Lincoln Strategy Group announces Ulrico Izaguirre joining as Senior Vice President of Public Affairs

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PHOENIX, May 4, 2016 /PRNewswire-HISPANIC PR WIRE/ — Lincoln Strategy Group is pleased to announce and welcome Ulrico Izaguirre as Senior Vice President of Public Affairs. Ulrico will primarily be responsible for corporate and public affairs, business client management, client lobbying, and business development. 

Ulrico has over 16 years’ experience in federal and state campaigns in Arizona, New Mexico, Maryland, Nevada and Iowa along with corporate development and referendum management in Missouri, Rhode Island, Massachusetts, New York and Iowa. In the last 12 years of his career, Ulrico has spent extensive time in corporate government relations, PAC management, labor relations and corporate social responsibility. Ulrico built the largest PAC in the gaming industry as well as extensive experience in corporate community relations, non-profit foundations, employee engagement efforts, development, crisis communications management and corporate environmental sustainability programs at both Wynn Resorts, LTD and Caesars Entertainment, Inc.  Ulrico also helped develop and launch the Grand Canyon University MPA program as GCU’s subject matter expert, and adjunct faculty. 

Ulrico graduated magna cum laude from Arizona State University with a Master of Public Administration in 2009. Immediately after graduating from college in 1999 from Trinity University in San Antonio, Texas, Ulrico served in Vice President Al Gore’s west wing office as an aide.

“We are confident that Rico’s knowledge and experience will be an invaluable resource for all of our clients, and we look forward to growing our continued public relations and public affairs success with Rico as part of our team,” said Nathan Sproul, Managing Director of Lincoln Strategy Group.

About Lincoln Strategy Group

Lincoln Strategy Group is a full-service political and corporate public affairs and public relations management firm that has the skill and knowledge base to shape your message, sway opinion, motivate voters, constituency groups, allies and stake holders to successfully manage complex and difficult corporate public affairs strategies and campaigns. Our experience in political, corporate, non-profit consulting and tireless work ethic will help you overcome any obstacle. For more information please visit www.lincoln-strategy.com.

Entrepreneurs’ Organization to Support Young Leaders of the Americas Initiative Entrepreneurship Fellows Program

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Entrepreneurs' Organization logo

ALEXANDRIA, Virginia, May 4, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Entrepreneurs’ Organization (EO), a global network of more than 11,000 business owners in 48 countries, has joined forces with Meridian International to support Young Leaders of the Americas Initiative (YLAI) Professional Fellows Program. The program is open to 250 entrepreneurs throughout Latin America and the Caribbean between the ages of 21 to 35 with at least two years of professional experience. Applicants interested in the five-week fellowship program are required to apply by the 20 May 2016 deadline, here: https://ylai.state.gov/. EO will be assisting with the sourcing, screening and interviewing of these delegates in advance of the program, as well as providing entrepreneurial-focused learning content and connections to EO’s U.S.-based chapters once the program is underway.

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“Given the business acumen of EO’s membership, more than 11,000 members in the U.S. and 47 countries, our members are fully equipped to serve as business mentors to a future generation of entrepreneurs in Latin America and the Caribbean,” said Vijay K. Tirathrai, EO’s CEO.

EO will provide its entrepreneurial-focused Forum Training for all 250 YLAI Fellows in a series of kick-off events in Dallas, TX later this year. Participants will then be separated into smaller working groups across 20 U.S. cities before the program ends in Washington, D.C. with a three-day conference and networking event featuring top U.S. government officials, as well as global public, private and non-profit leaders.

As part of U.S. President Barack Obama’s effort to empower entrepreneurs and civil society leaders in order to advance entrepreneurial ideas and effectively contribute to social and economic development in Latin America and the Caribbean, participants will continue their collaboration with U.S. partners and have access to ongoing professional development opportunities, mentorship and networking.

The YLAI is a program of the Bureau of Educational and Cultural Affairs (ECA), of the U.S. Department of State, in collaboration with Meridian International Center, which works with corporations, governments, NGOs and individuals in 190 countries to socio-economic development.

The Entrepreneurs’ Organization (EO) is a global, peer-to-peer network of more than 11,000 influential business owners with 144 chapters in 48 countries. Founded in 1987, EO is the catalyst that enables leading entrepreneurs to learn and grow, leading to greater success in business and beyond. For more information, visit www.eonetwork.org.

Rev. Samuel Rodriguez Calls For Presumptive Republican Nominee to Get Serious About Issues Concerning Latino Evangelicals

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National Hispanic Christian Leadership Conference logo.

SACRAMENTO, Calif., May 4, 2016 /PRNewswire-HISPANIC PR WIRE/ — Rev. Samuel Rodriguez, lead pastor of New Season Church in California and President/CEO of the National Hispanic Christian Leadership Conference (NHCLC), one of the world’s largest Latino Evangelical organizations, asked presumed Republican nominee Donald Trump to come to the table to discuss comprehensive immigration solutions, that include secure borders, but also a place for the millions of hard-working Latino immigrants who call the United States their home.

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“To date Donald Trump’s comments about immigration have been inflammatory, impractical and unhelpful,” Rodriguez said. “Now that he is the presumptive nominee, we call upon him to immediately stop rhetorical commentary he has previously used that discredits groups, including Latino immigrants, and start discussing and offering real, productive solutions for comprehensive immigration reform.”

In his victory speech following the Indiana primary, Trump spoke of reaching out to the Hispanic community. Rodriguez said now is the time to put action to his words and attempt to heal the hurt and damage his previous statements have caused.

“If Trump truly wants to make America ‘a beautiful and loving country’ then he must personally begin by treating all – black, white, Latino, male and female – as they deserve to be treated. For at the end of the day, every individual is made in the image of God and merits love and respect,” Rodriguez said.

A recent internal survey of NHCLC members highlighted an important fact: Hispanic Evangelicals are still very much up for grabs in 2016. When asked which candidate they would vote for today, no one candidate on either side of the aisle had clearly locked their support. More than one-third of the evangelical Hispanics polled claimed that no one candidate – democrat or republican – clearly represents them at this point in the race and that policy is more important than rhetoric.

“This tells us that evangelical Hispanics are still making up their minds,” said Rev. Rodriguez. “This is good news for the remaining candidates who will need their support in a general election, but will have to earn it. 

“As we continue down the path in choosing our next president, may we remember that our great nation’s future depends not on one man or one woman, but rather God,” Rodriguez continued. “Now is the time to pray fervently, especially as we celebrate the National Day of Prayer tomorrow, for God to heal America and bring unity to us once again.”

Rodriguez is President of NHCLC and author of the new book, “Be Light.” NHCLC is the world’s largest Hispanic Christian organization, serving as a representative voice for the more than 100 million Hispanic Evangelicals assembled in over 40,000 U.S. churches and another hundreds of thousands of congregations spread throughout the Spanish-speaking diaspora. For additional information, visit http://www.nhclc.org.

More Young Children with ADHD Could Benefit from Behavior Therapy

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CDC (PRNewsFoto/Centers for Disease Control)

ATLANTA, May 3, 2016 /PRNewswire-HISPANIC PR WIRE/ — More young children 2 to 5 years of age receiving care for attention-deficit/hyperactivity disorder (ADHD) could benefit from psychological services – including the recommended treatment of behavior therapy. The Centers for Disease Control and Prevention’s (CDC) latest Vital Signs report urges healthcare providers to refer parents of young children with ADHD for training in behavior therapy before prescribing medicine to treat the disorder.

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ADHD is a biological disorder that causes hyperactivity, impulsiveness, and attention problems. About 2 million of the more than 6 million children with ADHD were diagnosed before age 6. Children diagnosed with ADHD at an early age tend to have the most severe symptoms and benefit from early treatment. The American Academy of Pediatrics recommends that before prescribing medicine to a young child, healthcare providers refer parents to training in behavior therapy. However, according to the Vital Signs report, about 75% of young children being treated for ADHD received medicine, and only about half received any form of psychological services, which might have included behavior therapy.

“Parents may feel overwhelmed with decisions about their child’s treatment for ADHD, but healthcare providers, therapists, and families can all work together to help the child thrive,” said Anne Schuchat, MD (RADM, USPHS), Principal Deputy Director, CDC.  “Parents of young children with ADHD may need support, and behavior therapy is an important first step.  It has been shown to be as effective as medicine, but without the risk of side effects. We are still learning about the potential unintended effects of long-term use of ADHD medicine on young children. Until we know more, the recommendation is to first refer parents of children under 6 years of age with ADHD for training in behavior therapy before prescribing medicine.”

The report looks at healthcare claims data from at least 5 million young children (2-5 years of age) each year insured by Medicaid (2008-2011) and about 1 million young children insured each year through employer-sponsored insurance (ESI) (2008-2014). In both groups, just over 75% of young children diagnosed with ADHD received ADHD medicine. Only 54% of young children with Medicaid and 45% of young children with ESI (2011) received any form of psychological services annually, which might have included parent training in behavior therapy. The percentage of children with ADHD receiving psychological services has not increased over time.

“Many families will benefit from behavior therapy. However, in some cases medicine may be appropriate,” said Georgina Peacock, MD, director of the Division of Human Development and Disability in CDC’s National Center on Birth Defects and Developmental Disabilities. “When healthcare providers and families know the benefits and risks of all available treatments, they are best prepared to make the most appropriate treatment choice for young children with ADHD.”

Parents do not cause their child’s ADHD, but parents can play a key role in the treatment of ADHD.  In behavior therapy, parents are trained by a therapist during eight or more sessions, learning strategies to encourage positive behavior, discourage negative behaviors, improve communication, and strengthen their relationship with their child. When applied, these skills can help the child at school, at home, and in relationships by improving behavior, self-control, and self-esteem. Learning and practicing behavior therapy requires more time, effort, and resources than treating ADHD with medicine, yet research shows that there are lasting benefits making it worth the investment.

In behavior therapy, therapists help parents build skills in guiding their child’s behavior. Skills may include, but are not limited to:

  • Positive communication:  When parents give children their full attention and reflect their words back to them, your child knows you are listening and care about what he has to say.
  • Positive reinforcement: Praise the child when she does something right. The more parents praise a behavior, the more likely it is the child will behave the same way again.
  • Structure and discipline: Children do better when their world is predictable. Set up routines and daily schedules to help the child know what to expect each day.  Respond to the child’s behavior the same way every time to help her learn more quickly. 

CDC message to healthcare providers

CDC is calling on doctors, nurses, and allied health professionals who treat young children with ADHD to support parents by explaining the benefits of behavior therapy and referring parents for training in behavior therapy. This report recommends that healthcare providers:

  • Follow clinical guidelines (American Academy of Pediatrics, American Academy of Child and Adolescent Psychiatry) for diagnosis and treatment of ADHD in young children.
  • Discuss with parents the benefits of behavior therapy and why they should get training.
  • Identify parent training providers in the area and refer parents of young children with ADHD for training in behavior therapy first, before prescribing medicine.

The report highlights missed opportunities for young children with ADHD to benefit from behavior therapy. Increasing referrals and the availability of appropriate services could help many families with young children who have ADHD.

“We recognize that these are not easy treatment decisions for parents to make,” said Dr. Schuchat. “We know that behavior therapy is effective, and the skills parents learn can help the whole family be successful. Building these skills in parents and children empowers families and helps young children with ADHD live up to their full potential.”

For more information, visit www.cdc.gov/ADHD or www.cdc.gov/vitalsigns.

U.S. Department of Health and Human Services

CDC works 24/7 protecting America’s health, safety and security. Whether diseases start at home or abroad, are curable or preventable, chronic or acute, stem from human error or deliberate attack, CDC is committed to respond to America’s most pressing health challenges.

Preventive health care can help Americans stay healthier throughout their lives. Those enrolled in health insurance coverage can use the “Roadmap to Better Care and a Healthier You” (English and Spanish) to learn about their benefits, including how to connect to primary care and the preventive services that are right for them, so that they can live a long and healthy life.

http://www.cdc.gov/media

MORE THAN JUST A CAR…More than 150K Owners Think So

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TORRANCE, California, May 4, 2016 /PRNewswire-HISPANIC PR WIRE/ — It’s a bond thicker than motor oil…the love owners have for their cars. And Toyota wants to help them express it.

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Starting today, Toyota owners can once again demonstrate affection for their Toyota vehicles through Más Que Un Auto (More Than A Car). The campaign lets them celebrate their car-love connection by ordering a personalized badge and sharing the story behind their car’s nickname. The most interesting stories will be featured in a collector’s item book later this year, becoming part of the brand’s history.

Customers can order their customized name badge at www.masqueunauto.com. The 3-D engraved nameplates arrive via mail at no cost. Quantities are limited and the campaign will continue while supplies last.

“Más Que Un Auto has had a profound effect on the culture of auto ownership. Automobiles are more than a way to get people around, they are ingrained in the fabric of their lives,” said Jack Hollis, group vice president, marketing at Toyota Motor Sales, U.S.A., Inc.  “Latinos have shown time and again their loyalty for the Toyota brand, and we want to help them immortalize their vehicles and thank them for welcoming us into their families.”

Entering the 12th consecutive year as the #1 automotive brand among Hispanics, Toyota continues to recognize Latinos’ loyalty to the brand and their cars. Toyota launched Más Que Un Auto in 2014 and since then, approximately 150,000 badges have been ordered nationwide.  During its initial launch, Más Que Un Auto resulted in the most user-generated content online and through social channels, for both Hispanic and non-Hispanic, in the brand’s history.

About Toyota
Toyota (NYSE: TM), the world’s top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.8 million cars and trucks (nearly 2.5 million in the U.S.) in 2015 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.  

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com. 

Vote for #PortadaLat Marketing, Innovation and Media Awards!

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#PortadaLat, organized by Portada, the leading Source on Latin Marketing and Media, is the premier conference in the Latin American and U.S. Hispanic marketing and media space. This marquee conference is a two-day annual gathering of key brand marketing, advertising, media and content leaders from all over the Americas. In its 8th annual edition, #PortadaLat will be a two day event brimming with fresh ideas, market intelligence and networking opportunities. The event will take place in Miami's Hyatt Regency Hotel on June 8-9, 2016. Only Portada can provide you with the highest quality up-to-date content and introduce you to hundreds

MIAMI, May 3, 2016 /PRNewswire-HISPANIC PR WIRE/ — More than 75 nominees are in for #PortadaLat Awards in 12 different categories covering a wide range of marketing and digital Innovation Disciplines. The three finalists per category will be announced on May 12! Then it is up to PortadaLat’s jury of brand marketers to select the winners. Winners to be announced at the Award Ceremony on June 9 during #PortadaLat, the marquee conference for brand marketers, advertisers and media targeting Spanish-speaking and Portuguese markets throughout the Americas. (http://www.portada-online.com/events/portadalat)

#PortadaLat, organized by Portada, the leading Source on Latin Marketing and Media, is the premier conference in the Latin American and U.S. Hispanic marketing and media space. This marquee conference is a two-day annual gathering of key brand marketing, advertising, media and content leaders from all over the Americas. In its 8th annual edition, #PortadaLat will be a two day event brimming with fresh ideas, market intelligence and networking opportunities. The event will take place in Miami's Hyatt Regency Hotel on June 8-9, 2016. Only Portada can provide you with the highest quality up-to-date content and introduce you to hundreds

 

VOTE HERE:  https://www.portada-online.com/events/portadalat/#Awards

REGISTER for PortadaLat at the online promotional price: https://www.portada-online.com/events/portadaLat/#Register 

The Nominees for Portada’s 2016 Latin American Advertising and Media Awards are:

Best Use of Data In A Marketing Campaign

  • Posthaus/ SocioMantic Labs
  • CVC/Sociomantic Labs
  • Merck/Havas Miami
  • The Huggies Hug Chain
  • Banco Macro/Headway

Top Latin Content Marketing Campaign

  • BelVita/Liquidthread, MV42, Starcom Mediavest
  • Toshiba/Gigasavvy
  • BBC Worldwide Latin America & US Hispanic And Zed USA
  • Kellogg’s Granola / Canal Sony
  • Aloft Hotels/M8

Top Travel Marketing Campaign

  • Ministry of Tourism Of The Dominican Republic
  • CVC/Sociomantic Labs
  • Palace Resorts/Ariadna
  • Marriott’s “Love Travels”, LatinWorks
  • Virgin Atlantic/Figliulo & Partners
  • Interjet/M8
  • Aloft Hotels/M8
  • GMCVB/TurkelBrands

Top Marketer to Latin American Audiences

  • Anita Timotheo – Sandoz Latin America
  • Elizabeth Perez, Portfolio Marketing Director Latin America, Kellogg Company
  • Ralph Heid, Marketing Manager – Latin America, Stanley Black & Decker, Inc
  • Maria Carrasquillo, Marketing Manager for Latin America, Jarden Consumers
  • Ricardo Arias Nath, Chief Marketing Officer, PepsiCo Latin America
  • Tony Guzman, Latin America Regional Marketing Director, Hasbro
  • Rudolf Lang, Managing Director, Chopard Marketing Services, Inc.
  • Carlos Espindola, Head of Latin America Digital Center, 3M
  • Edgardo Tettamanti, SVP Marketing LAC, MasterCard

Top Latin Online Video Campaign

  • UFC 193 Halloween/Wikot
  • Peugeot/Global Mind
  • Sprite/ Zares Del Universo
  • Palace Resorts/Ariadna
  • Marriott’s “Love Travels”/LatinWorks
  • Peugeot/Global Mind

Top Panregional Advertising Campaign

  • Alcatel ONE TOUCH #DaleLaVuelta/Wikot
  • Alcatel ONETOUCH Idol3/Selfie 360º/ Wikot
  • Quaker State/ BBC Worldwide Latin America & US Hispanic And Zed USA
  • 212 Vip/Havas Miami / Havas SE
  • Puig / Havas Miami / Havas SE
  • Mastercard / Universal McCann
  • AirTM /Global Mind

Latin American Digital Innovator

  • MediaMath
  • DynAdmic
  • Adsmovil & Initiative For Magnum Unilever
  • Idioma Content Solutions
  • Sociomantic Labs
  • SocialPubli.Com
  • BBC IQ
  • LATINON
  • Adstream

Top Content Provider to Latin American Audiences

  • La Voz Media Group
  • BBC Worldwide Latin America & US Hispanic and Zed USA
  • EC Hispanic Media
  • HOLA! USA

Top Latin American Digital Media Agency

  • Newlink Colombia
  • Global Mind
  • Wikot
  • LatinMedios
  • Ariadna

Top Latin American Media Buying Agency

  • Initiative
  • UM
  • Havas Media
  • OMD LATIN AMERICA
  • LINKS Worldgroup

Top Panregional Marketing and Media Professional

  • Carly Bellis, Founder, Impaktu
  • Alberto Pardo (Banano), CEO, Adsmovil
  • Ismael El-Qudsi, CEO, Social Publi
  • Yoav Cohen, CEO, La Voz Media Group
  • Luis Barrague, VP Of Mobile & Global Operations, Headway
  • Victor Kong, President, Cisneros Interactive
  • Fernando Monedero, Managing Director, IPG Mediabrands
  • Eduardo Ruiz, President & General Manager, A&E Networks Latin America
  • Hector Costa, SVP Advertising Sales, AMC Networks International


Top Panregional Integrated Advertising Campaign

  • Brown-Forman, Jack Daniel’s / Agency: J. Walter Thompson San Juan
  • Nikon/Initiative
  • Quaker State/ BBC Worldwide Latin America & US Hispanic And Zed USA
  • Merck/Havas Miami

Cast your vote for the best in each category by Wednesday May 11!

Vote Here:  https://www.portada-online.com/events/portadalat/#Awards

Already Confirmed Sponsors of PortadaLat (June 8-9 at Miami’s Hyatt Regency)

Leader Sponsor Plus Level
Taboola (www.taboola.com) 
Brand Networks (http://bn.co)

Leader Sponsor
Sojern (www.sojern.com)    
Innov8 Events Agency (www.innov8events.com)
Sony Pictures Television (https://www.sonypicturestelevision.com/)

Distinguished Sponsor
Hola (www.hola.com)

Attendee Bag Sponsor
Latcom (www.latcom.com)

Attendee Badge Sponsor 
Multimedia Inc. (www.multimediausa.com)

Official Wire Partner
Marketwired (www.marketwired.com)

To align your brand with the eight annual edition of  PortadaLat, the main conference for Brand Marketers, Digital Innovators, Media Properties and Influencers targeting the Latin American and U.S. Hispanic markets, please contact Portada’s Sales and Marketing Director, Kelley Eberhardt at [email protected].

Contact Information:    
Kelley Eberhardt    
Director of Sales and Marketing, Portada    
[email protected] 

Photo – http://photos.prnewswire.com/prnh/20160503/363220