AHAA Annual Conference Serves as a Digital Hot Spot for Top-Notch Content

April 6, 2016

FAIRFAX, Virginia, April 6, 2016 /PRNewswire-HISPANIC PR WIRE/ — AHAA: The Voice of Hispanic Marketing is pulling out all the stops when it comes to digital content at its annual conference, AHAA 20/20: The Future in Focus, taking place at the Nobu Eden Roc Resort in Miami on April 18-20, 2016. Sponsored by YAHOO! and spearheaded by AHAA’s Hispanic Digital Media Committee (HDMC), the digital track will cover automated advertising, digital product branding, digital audio, social native content, and digital advertising fraud.

“We are thrilled to work with our partners, YAHOO! and the Interactive Advertising Bureau, to provide attendees with the game-changing digital topics affecting today’s media landscape and impacting the brand-consumer relationships of tomorrow,” said HDMC Chair Rafael Monteiro, CEO, Hispanic on Demand.

Sessions include the following:

Digital Advertising Fraud: White Ops

The war on fraud is not going well. Advertisers are expected to lose an estimated $7.2 billion globally this year as a result of fraudulent impressions, or bots and Hispanic campaigns are especially targeted. Learn from a study conducted by the ANA and White Ops, a leader in online fraud mitigation for digital advertising.
Speaker: Ash Kalb, Co-Founder, White Ops

Digital Hot Topics: Social Native Content, Ad Blocking & Video Creativity for Multicultural Bilinguals

What makes social content engaging? Top content creators provide best practices in the production and publishing of native content that breaks through the social feed’s clutter and truly engages fans, including Multicultural Bilinguals with all their cultural nuances. Attendees also will get an update on the development of the standards-track documents, LEAN and DEAL guidance in response to ad blocking, as well as efforts tackling malware and fraud through the Trustworthy Accountability Group that aim to bring efficiencies to the market.
Moderated by Borja Perez, SVP, Digital & Social Media, NBCUniversal Hispanic Group
Panelists: Ayan Valle, VP, Digital & Social Partnerships, NBCUniversal Telemundo Enterprises; Brendan Riordan-Butterworth, Director of Technical Standards, IAB Tech Lab; Diego Antista, US Hispanic Agency Head, Google

The Evolution of the Private Marketplace (PMP)

Is Automated Guaranteed the Ideal Model for the U.S. Hispanic Market?
Moderated by: Izzy Gonzalez, Integrated Sales Manager, CNN en Español and Vice Chair, AHAA HDMC, and Rafael Monteiro, CEO, Hispanic on Demand and Chair, AHAA HDMC
Panelists: Matthew Harris, Sales Director, US Hispanic, YAHOO! and Rena Unger, Director Industry Initiatives, IAB

How the Rapid Adoption of Digital Media Changes the Challenge of Branding a Product or a Company

Taking top U.S. Hispanic news media to the next level by rebranding for an ampler consumer market.
Moderated by Sylvia Franco, CEO, Inclusion Strategy Group
Panelists: Fabiola Almerini, República, and Borja Echevarria, Univision Digital

Understanding How Latinos Are Consuming Digital Audio Today

It is no secret that Hispanic consumers index among the highest in terms of digital use in almost every category. When it comes to consuming audio, digital platform consumption has been growing at a fast pace. To help understand what and when they are consuming digital audio, AudioAd recently did a survey to understand consumption habits of digital audio among Latino
Speaker: Nestor Perinot, VP Sales, AudioAd

The 2016 AHAA Annual Conference will focus on the marketing landscape’s unprecedented speed and scope of disruption and change with its theme AHAA 20/20: The Future in Focus. Themes like demographic disruption, programmatic, native advertising, ad blocking, digital advertising fraud will be covered, along with a strong roster of C-suite leaders and futurists who will arm attendees with strategies to leverage every consumer touch point. Keynote speakers include: Wendy Clark, President-CEO of North America DDB; film and television screenwriter and producer Roberto Orci, billion-dollar filmmaker behind some of the decade’s biggest films including Mission: Impossible III, Eagle Eye, Transformers, Transformers: Revenge of the Fallen, Cowboys and Aliens and the Star Trek films; Eric Reynolds, SVP-Chief Marketing Officer, The Clorox Company;Rich Benjamin, Author of Searching for Whitopia: An Improbable Journey to the Heart of White America; Luis Balaguer, founder and CEO of Latin World Entertainment (LatinWE), the premier Hispanic talent management company in the U.S.

For more information, please visit http://ahaa.org and follow all conference chatter on Twitter using the @ahaa handle and hashtag #ahaafuture.

About AHAA: Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

MoneyGram to Release First Quarter 2016 Results

April 6, 2016

DALLAS, April 6, 2016 /PRNewswire-HISPANIC PR WIRE/ — MoneyGram (NASDAQ: MGI) will announce its first quarter 2016 financial results on Friday, April 29, 2016. Alex Holmes, chief executive officer, and Larry Angelilli, chief financial officer, will host a conference call at 9:00 a.m. ET to discuss the financial results. The news release and the webcast will be available at ir.moneygram.com. Participants may join the call at the numbers below:

Toll Free:	1-888-215-6899
International:	1-913-981-5549
Replay:	1-877-870-5176 or 1-858-384-5517
Replay ID:	1424878
Replay is available through May 6, 2016

Logo – http://photos.prnewswire.com/prnh/20150730/251082LOGO

About MoneyGram International

MoneyGram is a global provider of innovative money transfer and payment services and is recognized worldwide as a financial connection to friends and family. Whether online, or through a mobile device, at a kiosk or in a local store, we connect consumers any way that is convenient for them. We also provide bill payment services, issue money orders and process official checks in the U.S. More information about MoneyGram International, Inc. is available at moneygram.com.

Investors:
Suzanne Rosenberg
214-979-1400
[email protected]

Media Contact:
Michelle Buckalew
214-979-1418
[email protected]

Zero-Click Ordering from Domino’s® — When One Click Is One Too Many

April 6, 2016

ANN ARBOR, Michigan, April 6, 2016 /PRNewswire-HISPANIC PR WIRE/ — Domino’s Pizza (NYSE: DPZ), the recognized world leader in pizza delivery and digital ordering platforms, is launching the easiest way for consumers to order yet: zero-click ordering. As a brand that is committed to providing customers with ordering choices, the new Zero Click app for iOS and Android™ is available beginning today and allows customers to easily place their Easy Order.

Photo – http://photos.prnewswire.com/prnh/20160405/351837

Logo – http://photos.prnewswire.com/prnh/20120814/DE55948LOGO-b

When Domino’s launched the Easy Order in 2013, which refined the ordering experience down to five clicks, it seemed like the height of convenience for consumers. It wasn’t.

Zero-click ordering is as easy as it sounds. Download the app and link it to a Domino’s Pizza Profile. When the new app is opened, the saved Easy Order is automatically re-ordered without a single tap, swipe or click. Customers will see a 10-second countdown timer before the order is placed (giving consumers a chance to stop their order) and voila!

“We think about how to make digital ordering better all day and all night,” said Dennis Maloney, chief digital officer at Domino’s. “Zero-click ordering is a dream come true for us. I’m not saying the idea came to me in a dream (and I’m not saying it didn’t), but I challenge someone to dream up an easier way to order.”

More information and a short video of zero-click ordering can be found at anyware.dominos.com, along with information about all of the AnyWare^™ ordering platforms, including emoji, Twitter, text, smart TV and Amazon Echo.

About Domino’s Pizza^®Founded in 1960, Domino’s Pizza is the recognized world leader in pizza delivery, with a significant business in carryout pizza. It ranks among the world’s top public restaurant brands with a global enterprise of more than 12,500 stores in over 80 international markets. Domino’s had global retail sales of over $9.9 billion in 2015, comprised of more than $4.8 billion in the U.S. and nearly $5.1 billion internationally. In the fourth quarter of 2015, Domino’s had global retail sales of over $3.3 billion, comprised of over $1.6 billion in the U.S. and over $1.7 billion internationally. Its system is comprised of independent franchise owners who accounted for nearly 97% of Domino’s stores as of the fourth quarter of 2015. Emphasis on technology innovation helped Domino’s generate over 50% of U.S. sales from digital channels at the end of 2015, and reach an estimated $4.7 billion annually in global digital sales. Domino’s features an ordering app lineup that covers nearly 95% of the U.S. smartphone market and has recently introduced several innovative ordering platforms, including Ford SYNC^®, Samsung Smart TV^® and Pebble Watch, as well as Twitter and text message using a pizza emoji. In late 2015, Domino’s announced the design and launch of the DXP^®, a purpose-built pizza delivery vehicle, as well as Piece of the Pie Rewards, its first digital customer loyalty program.

Order – dominos.com
AnyWare Ordering – anyware.dominos.com
Company Info – biz.dominos.com
Twitter – twitter.com/dominos
Facebook – facebook.com/dominos
Instagram – instagram.com/dominos
YouTube – youtube.com/dominos

Puerto Rico General Obligation Bondholders Release Term Sheet for Consensual Deal

April 5, 2016

WASHINGTON, April 5, 2016 /PRNewswire-HISPANIC PR WIRE/ — Numerous investors (including certain mutual funds) holding $5bn in Puerto Rico’s General Obligation bonds have agreed upon the terms of a joint restructuring proposal. It is expected that additional GO bondholders will join in this proposal in the very near future. Their joint restructuring proposal has now been released by the GO Bondholder group.

In addition to releasing the GO Bondholder term sheet, Andrew Rosenberg of Paul, Weiss, Rifkind, Wharton and Garrison LLP, an advisor to the Ad Hoc group of Puerto Rico’s General Obligation bondholders, issued the following statement:

“We believe this proposal has significant local bi-partisan support in the legislature, which should be encouraging to the Government of Puerto Rico. While we would like to negotiate with the Puerto Rican Government in private and in good faith, the debt moratorium it has proposed that is before the Puerto Rican legislature has prompted this public release. We welcome engagement with important stakeholders throughout Puerto Rico, including the legislature and other leaders. We also welcome engagement with other GO bondholders.

“This offer should be attractive to the Commonwealth as it defers nearly $2 billion in principal over the next five years, and provides new money. Most importantly, this consensual process avoids a July 1 default, which would irreparably harm Puerto Rico’s economy, hurt millions of American citizens who live on the island, and impair Puerto Rico’s access to markets and its ability to finance essential services.”

For any media inquiries, contact Miriam Warren at [email protected].

Main Street Bondholders Denounces Illegal Moratorium on Constitutional Debt Payments

April 5, 2016

WASHINGTON, April 5, 2016 /PRNewswire-HISPANIC PR WIRE/ — In response to Puerto Rico Governor Alejandro Garcia Padilla’s illegal moratorium on all Commonwealth debt payments, which creates a constitutional crisis on the island by including debts backed by the “full faith and credit” of the Puerto Rican Government, Main Street Bondholders released the following statement:

“This unilateral moratorium is a direct violation of our Constitution and undermines the rule of law that once governed Puerto Rico,” said Main Street Bondholders Member Dr. Elias Gutierrez. “Governor Garcia Padilla has made clear that he will pursue any means necessary to follow his agenda, regardless of legality, and in doing so has all but destroyed the credibility of the Commonwealth.”

“The moratorium will crush any negotiations that may have been ongoing in good faith between Puerto Rico and bondholders,” said Main Street Bondholders Member Teresa Garcia. “This bill makes finding a consensual solution essentially impossible, and wrongly directs a crisis of the governor’s own making at regular bondholders all over Puerto Rico.”

The moratorium legislation, which was passed by the Puerto Rican Senate early this morning, awaits a final vote in the Puerto Rico House of Representatives at 11:00 am ET. If passed, the unconstitutional moratorium will likely doom the Puerto Rican Government and its bondholders to years of protracted litigation.

Main Street Bondholders Coalition is a project of the 60 Plus Association, and is comprised of small bondholders from across America who are committed to a policy process that returns Puerto Rico to sound financial management, respect for the rule of law, and the protection of their retirement savings.

Puerto Rico General Obligation Bondholders Issue Statement On Consensual Deal

April 5, 2016

WASHINGTON, April 5, 2016 /PRNewswire-HISPANIC PR WIRE/ — The following statement can be attributed to Andrew Rosenberg of Paul, Weiss, Rifkind, Wharton and Garrison LLP, an advisor to the Ad Hoc group of Puerto Rico’s General Obligation bondholders.

“It is no coincidence that the Governor has abruptly sought overnight adoption of debt moratorium legislation at the very moment large General Obligation bondholders were arriving on the island to pursue a consensual restructuring deal with Puerto Rico’s political leaders, other than the Governor. The Governor has spent the last nine months rebuffing all overtures by the GO holders. In fact, the consensual deal that is being proposed by GO holders would give Puerto Rico additional liquidity by, among other things, deferring substantial principal payments. Most importantly, this consensual deal avoids a July 1 default on Constitutional debt.”

Univision Local Media partners with St. Jude Children’s Research Hospital® to raise awareness and funding for children fighting cancer

April 5, 2016

MEMPHIS, Tennessee, April 5, 2016 /PRNewswire-HISPANIC PR WIRE/ — St. Jude Children’s Research Hospital^®will partner with Univision Local Media to host the annual St. Jude Promesa y Esperanza^® (Promise and Hope) radio event on Thursday-Friday, April 7-8. The event is aimed at raising awareness and support for St. Jude, which is leading the way the world understands, treats and defeats childhood cancers and other life-threatening diseases. Since its inception in 2006, St. Jude Promesa y Esperanza has raised more than $52 million dollars.

Photo – http://photos.prnewswire.com/prnh/20160404/351402
Photo – http://photos.prnewswire.com/prnh/20160404/351401

During the event, Univision radio listeners in 17 cities across the U.S. and Puerto Rico will be asked to become Angeles de Esperanza (Angels of Hope) by pledging to make a monthly donation of $20 or more by calling 1-800-998-8432 or visiting promesayesperanza.org. The St. Jude Promesa y Esperanza radio event will be supported by Univision Local Media with more than 30 hours of radio programming.

Donations will be used to help patients like 8-year-old Sarah Rebecca, whose doctors in Mexico believed she had an infection and prescribed antibiotics for a fever that would not go away. Eventually, tests revealed Sarah suffered from hepatic sarcoma, a type of liver cancer. She started chemotherapy, but after several rounds, she did not seem to be getting any better and the tumor continued to grow. Sarah and her family arrived at St. Jude in June 2015, and since then her treatment has included surgery, chemotherapy and radiation therapy. Thanks to individual contributions, such as listener pledges, families like Sarah’s never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.

“St. Jude has been a miracle,” said Ileana, Sarah’s mother.

President and CEO of Univision Communications Inc. Randy Falco said, “Knowing that St. Jude Children’s Research Hospital helps thousands of children around the world makes us proud to partner with them in support of this mission,” said Randy Falco, president and CEO of Univision Communications Inc. “Univision is a mission-driven company with a legacy of service to our communities across the U.S. This partnership with St. Jude underscores our core values and is one of the ways we give back.”

“We are truly inspired by the dedication of Univision, its on-air personalities and listeners and our celebrity supporters for passionately embracing our mission,” said Richard Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “Over the past decade, Hispanic supporters have generated millions of dollars through the St. Jude Promesa y Esperanza radio event to help save the lives of children with cancer and other life-threatening diseases and we are incredibly grateful for their generosity.”

Several Univision popular on-air personalities will support the event including: Javier Romero of Desayuno Musical, Raúl Brindis of El Show de Raúl Brindis, Alberto Sardiñas of Intimo, Enrique Santos of El Show de Enrique Santos, Omar Velasco and Argelia Atilano of El show de Omar y Argelia, Raúl Molinar, Sylvia del Valle and Andrés Maldonado of El Bueno, La Mala y El Feo, Pamela Silva Conde of Primer Impacto, and Raúl de Molina of El Gordo y La Flaca.

Participating Hispanic artists include: Grupo Intocable, Luis Fonsi, Prince Royce, Chino y Nacho, Barbara Padilla, Ismael Cala, Frankie J., A.B. Quintanilla, Los Huracanes del Norte, Duelo, Leslie Grace, Gerardo Ortiz, Roberto Tapia, Noel Torres, 3Ball Monterrey, Kevin Ortiz, Regulo Caro, and Banda Los Recoditos, among others.

To learn more or pledge a donation, visit promesayesperanza.org.

About St. Jude Children’s Research Hospital
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since the hospital opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and we won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook (facebook.com/stjude) and following us on Twitter (@stjude).

About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country available in approximately 93% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 87% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports network, Univision tlnovelas, a 24-hour cable network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns 59 television stations in major U.S. Hispanic markets and Puerto Rico; digital properties consisting of online and mobile websites and apps, including Univision.com, the most visited Spanish-language website among U.S. Hispanics, UVideos, a bilingual digital video network and Uforia, a music application featuring multimedia music content; and Univision Radio, the leading Spanish-language radio group in the U.S. which owns and operates 67 radio stations including stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico. UCI’s assets also include a minority stake in El Rey Network, a 24-hour English-language general entertainment cable network and a joint venture with Disney/ABC Television Network for Fusion, a 24-hour English-language news and lifestyle TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.

YipTV Joins T-Mobile’s Binge On Line Up

April 5, 2016

WEST PALM BEACH, Florida, April 5, 2016 /PRNewswire-HISPANIC PR WIRE/ — YipTV has joined T-Mobile’s “Un-carrier” based Binge On platform making it possible for T-Mobile customers on qualifying plans to watch more than 100 international and domestic live television channels without eating up their high-speed data each month.

Logo – http://photos.prnewswire.com/prnh/20150310/180864LOGO

YipTV eliminates the cable box and is the fastest-growing U.S. based OTT mobile cable service that brings live-channel broadcasts of sports, news and entertainment from around the globe to the tens of millions of multilingual foreign-born consumers living in the United States, with a focus on the underserved Hispanic market. Joining Binge On brings YipTV to a wider audience across the U.S.

“T-Mobile is aligning itself nicely with OTT broadband services and mobile cable operators like us as a result of its new, very flexible approach to data and mobile usage,” said Mike Tribolet, co-founder and CEO of YipTV. “Being part of Binge On makes YipTV a greater value than ever before. T-Mobile Customers can watch as much television as they want on YipTV without the fear of running out of their high-speed data. This effectively makes us the best mobile cable value anywhere.”

YipTV, which features an assortment of international and domestic television channels joins now more than 60 video services that deliver video content to customers without the fear of burning through their data plan. Leading video networks available via Binge On include MLB Baseball, A&E, YouTube, HBO, Hulu, ESPN, Showtime, the WWE Network and others who are streaming free to T-Mobile customers with an eligible rate plan and video streaming service subscription where applicable.

YipTV allows subscribers to watch their favorite programs in a number of ways. The app can be downloaded on iOS or Android smartphones, tablets or PC’s. It can also be viewed on a traditional TV screen using an Apple TV™ or a Googlecast™ (formerly Chromecast) device. In addition, the YipTV Android app can be GoogleCasted to stream YipTV’s channels to any HDMI connected monitor, TV set or projector. The mobile cable service is also available over any type of wired or wireless broadband connection and uses Internet-based delivery technology to provide affordable access to its wide range of international channels.

The app is free at sign-up and includes 18 free channels with no long-term contracts. A premium membership is also available for $14.99 a month with access to all channels. Subscribers sign up for YipTV via the web at www.YipTV.com, then download apps for iOS or Android devices from the Apple AppStore or GooglePlay.

About YipTV:

YipTV, Inc., is a privately held company with offices in West Palm Beach, Fla., and New Brunswick, N.J., that provides low-cost, live television channels, including domestic and international network content. Founded in 2012, YipTV is an Over the Top (OTT) mobile cable operator that distributes over 100 channels and programs in multiple languages, letting subscribers watch YipTV on televisions, tablets, computers, smartphones and other Internet-enabled devices. YipTV sends video content via the public internet to broadband users, bypassing legacy cable systems and head end technology, and then passes that savings directly to the consumer. For more information, please visit https://www.yiptv.com/https://www.yiptv.com/

Today Top Health Experts Gather To Call On Congress To Pass Zika Funding

April 5, 2016

MEDIA REMINDER: PRESS CONFERENCE FOR TUESDAY, APRIL 5

WHAT: Leaders from top medical, governmental, and patient advocacy organizations will gather to call on Congress to provide emergency funding to combat the spread of Zika virus in the United States and prevent more pregnant women from being infected. They will release a letter to Congress calling for immediate passage of Zika funds co-signed by dozens of organizations and businesses.

Logo – http://photos.prnewswire.com/prnh/20150409/197662LOGO

An embargoed copy of the sign-on letter will be available here after noon on Monday, April 4. The embargo will lift when the press conference begins on Tuesday, April 5 at 4:00 pm Eastern time.

WHEN: Tuesday, April 5, 4:00 pm Eastern time

WHERE: Call toll-free 1 (866) 297-6395; confirmation number 42245749.
Please dial the phone number 10 minutes prior to the start of the call.

WHO:

Edward R.B. McCabe, MD, PhD, Chief Medical Officer, March of Dimes.
Hal C. Lawrence, III, MD, Executive Vice President and CEO, American Congress of Obstetricians and Gynecologists (ACOG).
James Blumenstock, Chief of Health Security, Association of State and Territorial Health Officials (ASTHO).
Calondra Tibbs, Senior Advisor for Community Health and Safety and Dr. Oscar Alleyne, Senior Advisor, National Association of County and City Health Officials (NACCHO).

MORE INFO: The Administration has requested that Congress pass an emergency supplemental spending bill to provide resources necessary to undertake public health measures and public education to slow the advance of Zika virus across the United States. To date, Congress has not acted on this request. Zika virus infection among pregnant women has been linked to severe birth defects and other adverse birth outcomes for their infants. Currently, no vaccine or treatment exists for Zika or the neurological damage it causes.

Media contacts:
March of Dimes: Todd Dezen, [email protected], 917-994-4608
American Congress of Obstetricians and Gynecologists: Megan Christin, [email protected], 202-863-2553
Association of State and Territorial Health Officials: Scott Briscoe, [email protected], 571-527-3173
National Association of County and City Health Officials: Margaret Pursell, [email protected], 202-507-4235

/PRNewswire-HISPANIC PR WIRE– April 5, 2016/

Unilever U.S. Celebrates Latinas Culinary Creativity at Mealtime with #TuTwist

April 5, 2016

ENGLEWOOD CLIFFS, New Jersey, April 5, 2016 /PRNewswire-HISPANIC PR WIRE/ — Unilever’s U.S. Food and refreshment brands are celebrating Latina moms with a new campaign that combines food and comedy, where the key ingredient is Latinas’ fun-loving nature and culinary creativity. The Tu Twist campaign kicks off with the premiere of an original webseries hosted on ViveMejor.com.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7803051-unilever-tu-twist-vive-mejor/

“Tu Twist is a digitally-driven campaign that taps into the strong cultural relationship Latinos have with food,” said Brian Critz, Brand Director, Multicultural for Unilever U.S. “Latina moms are confident cooks who balance inspiration from their heritage with what they find online, which is why we are launching the campaign on ViveMejor.com.”

The Tu Twist webseries stars Giselle Blondet, the host of Telemundo’s Gran Hermano, and is written by comedian and star of Comedy’s Central’s Alternatino, Arturo Castro. Giselle and Arturo each bring their own flavor to the webseries as they expertly channel their Latino family experiences for Tu Twist. The series features mom’s go-to brands such as Knorr, Hellmann’s, Lipton, Fruttare, Popsicle and Breyers ice cream and how she uses them to keep mealtime fresh and full of her signature sazón.

“These are brands that I’ve known my whole life, and I’m excited to partner with them to tell a story that puts a modern and comedic spin on Latinas’ creativity in the kitchen,” said Giselle Blondet, star of the webseries and Tu Twist spokesperson. “As a mother, I’ve always encouraged my kids to put their own twist on dishes.”

“I basically grew up with 5 mothers, so when it has to do with problem solving, I always think ‘What would my mom do?‘” said Arturo Castro, who wrote four original scripts for the webseries. “Using that as inspiration, I wanted to create a different take on cooking and family that feels new to the Hispanic comedy space, that’s for anybody who likes to laugh but also for moms looking for cooking tips.”

The videos will be hosted on ViveMejor.com, the online food destination for U.S. Latinos, and the digital campaign kicks-off at the largest event for Latino trendsetters and newsmakers, Hispanicize 2016.

Watch the webseries online at ViveMejor.com and use #TuTwist to share photos and your own recipe twists.

About Unilever United States, Inc.

Unilever is one of the world’s leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries and reaching 2 billion consumers a day. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating more than $8.5 billion in sales in 2015.

Unilever’s Sustainable Living Plan (USLP) commits to:

Decoupling growth from environmental impact.
Helping more than a billion people take action to improve their health and well-being.
Enhancing the livelihoods of millions of people by 2020.

Unilever ranked number one in its sector on the 2015 Dow Jones Sustainability Index.

The entire Unilever global factory network, as well as its U.S. non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com

To connect with Unilever U.S. via Facebook visit: www.facebook.com/unileverusa

To connect with Unilever U.S. via Twitter follow: @unileverusa

Contact:
Melissa Quinones / Edelman
212.729.2161
[email protected]

http://www.multivu.com/players/English/7803051-unilever-tu-twist-vive-mejor/image/img-1-21-HR.jpg

http://www.multivu.com/players/English/7803051-unilever-tu-twist-vive-mejor/image/img-2-22-HR.jpg

http://www.multivu.com/players/English/7803051-unilever-tu-twist-vive-mejor/image/img-3-23-HR.jpg

http://www.multivu.com/players/English/7803051-unilever-tu-twist-vive-mejor/image/img-4-24-HR.jpg

1...2,7112,7122,713...3,062 Page 2,712 of 3,062