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Autism Speaks And Ad Council Launch New PSAs With 3D And Stop-Motion Animation Inspired By The Story Of A Child With Autism

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NEW YORK, Nov. 5, 2015 /PRNewswire-HISPANIC PR WIRE/ — Autism Speaks – the world’s leading autism science and advocacy organization – today joined the Ad Council and BBDO New York, the long-time volunteer agency for Autism Speaks, to announce the launch of a new series of public service advertisements (PSAs) designed to help parents recognize the early signs of autism and take immediate action. For the first time in the campaign’s history, the new PSAs feature an imaginative world, created using 3D and stop-motion animation, inspired by stories of real children with autism and told from the perspective of a child with autism. The PSAs are an extension of the award-winning “Learn the Signs” campaign, created by BBDO, which has helped significantly increase the percentage of parents who recognize the early warning signs of autism.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7674151-ad-council-autism-speaks-psa-s-2015/

Autism is one of the fastest-growing serious developmental disorders in the United States. Approximately 1 in 68 children is on the autism spectrum — an increase in prevalence of more than 100 percent in one decade according to the Centers for Disease Control and Prevention (CDC). Despite its prevalence, research shows that many parents have very little knowledge about the signs of autism and are not seeking help early enough. While there is currently no cure for autism, early detection and intervention can result in critical improvements throughout life. The campaign aims to raise awareness, increase knowledge of the signs of autism and empower parents to take action if their child is not meeting developmental milestones. 

“Our ongoing partnership with the Ad Council and BBDO New York has been highly instrumental in raising awareness,” said Liz Feld, president of Autism Speaks. “Parents now know more about autism than ever before, but we must continue to educate them about the vital importance of early identification, diagnosis and intervention. By telling a story from the perspective of a child who is on the spectrum, these new PSAs will not only further educate parents to recognize the early signs and take action, but will also lead to greater understanding of the disorder in the general public.”

The new creative campaign was inspired by a young boy named Jacob and his experiences living with autism, along with interviews conducted with other families affected by it. Jacob didn’t speak until he was 4 years old, which is how the story in the new TV spot begins. By the end, viewers hear Jacob’s voice to show how far he has come in his journey. The animated scenes communicate the signs of autism through metaphors, including lack of eye contact, sensitivity to light, repetitive behavior and delayed speech. The world featured in the campaign was built from scratch, in partnership with Lobo Production, and inspired by elements of the interviews with Jacob. Some of the creatures, for example, are reflections of Jacob’s real toys.

The new TV, radio, print, digital and outdoor ads encourage parents to learn the signs of autism early by visiting autismspeaks.org/signs.

“I’m so proud of the work we’ve done with Autism Speaks and BBDO New York over the last ten years to help raise awareness about the early warning signs of autism and encourage parents to take action when they recognize the signs,” said Lisa Sherman, President and CEO of the Ad Council. “This poignant creative features an imaginative environment with very real experiences that are identifiable and will resonate with parents throughout the country.”

According to the CDC, the average age of diagnosis is 4-5 years, but a reliable autism diagnosis can be made as early as 18-24 months. Research shows that early intervention services improve learning, communication and social skills in young children with autism.

Since the launch of the PSA campaign in 2006, according to the Ad Council’s research, awareness of all of the key signs has increased significantly. They include not socializing, not making eye contact, preoccupation or fixation with objects, no imitation of sounds or facial expressions by 9 months, and no big smiles by 6 months. Additionally, more parents can cite at least one sign of autism unaided (from 40 percent in 2006 vs. 49 percent today). Furthermore, the percentage of parents with young children who’ve spoken to their child’s pediatrician about autism has increased by more than 60 percent.

“Working with the Ad Council and Autism Speaks has been a passion project,” said Bianca Guimaraes, associate creative director at BBDO New York. “The saying ‘If you’ve met one child with autism, you’ve met one child with autism’ says it all. So, we knew we had to convey the individual signs in a way that every parent could recognize and understand.” 

Added Mark Anderson, creative director of BBDO New York, “That was one of the reasons why we decided to use animation – to create an open canvas that each parent could imagine their own child in.”

The Ad Council is distributing the new PSAs to more than 33,000 media outlets nationwide this week. The ads will air and run in advertising time and space entirely donated by the media. Since the launch of the campaign nine years ago, media outlets have donated nearly $500 million in time and space. The PSAs have earned numerous awards in the past, including an Effie Award for advertising effectiveness in 2008, a Silver Telly in 2009, a Silver Addy and Gold Ogilvy in 2011.

To learn more about the campaign visit autismspeaks.org/signs.

About Autism
Autism is a general term used to describe a group of complex developmental brain disorders – autism spectrum disorders – caused by a combination of genes and environmental influences. These disorders are characterized, in varying degrees, by communication difficulties, social and behavioral challenges, and repetitive behaviors. An estimated 1 in 68 children in the U.S. is on the autism spectrum. 

About Autism Speaks
Autism Speaks is the world’s leading autism science and advocacy organization. It is dedicated to funding research into the causes, prevention, treatments and a cure for autism; increasing awareness of autism spectrum disorders; and advocating for the needs of individuals with autism and their families. Autism Speaks was founded in February 2005 by Suzanne and Bob Wright, the grandparents of a child with autism. Mr. Wright is the former vice chairman of General Electric and chief executive officer of NBC and NBC Universal. Since its inception, Autism Speaks has committed more than $570 million to its mission, the majority in science and medical research. Each year, Walk Now for Autism Speaks events are held in nearly 100 cities across North America. On the global front, Autism Speaks has established partnerships in more than 70 countries on five continents to foster international research, services and awareness. To learn more about Autism Speaks, please visit AutismSpeaks.org.

About the Ad Council
The Ad Council has a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to effect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.

About BBDO
BBDO’s mantra is “The Work. The Work. The Work.”  Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content.  For seven years in a row, BBDO has been the most creative agency network in the world in The Gunn Report and for the past six years, BBDO has also been ranked the most awarded agency network across all marketing communications in The Directory Big Won. In addition, BBDO has been named Network of the Year at Cannes five times and was named the world’s most Effective Agency Network in the inaugural Effie Effectiveness Index. BBDO has been chosen Agency of the Year multiple times by the leading industry trade publications. 

Business Gets Stark Naked for a Good Cause

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IRVINE, California, Nov. 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — “There’s a part of me that can’t believe I actually did it—well, ok, most of me,” states Dianne Ippolito, a Stark client for over four years and a Working Wardrobes’ board member.  “I love what Stark has done for me, and I love what Working Wardrobes stands for.  I thought, these are two great organizations with shared values and a passion for giving…why not bring them together to support a great cause.”

Photo – http://photos.prnewswire.com/prnh/20151102/283002

Ippolito confides that she didn’t actually take all of her clothes off in front of the camera, but she is visibly nervous, having never done anything like showing off her body for a camera.  In fact, with the exception of a couple of Stark’s staff, there are no professionals in the group—professional models, that is.  Stark clients are made up of some of the most influential business leaders in Orange County; mostly CEO’s and entrepreneurs.

“Asking them [clients] to go through the process of a fitness model for a photo shoot with the end game being an actual photo shoot, gave me some funny responses like nervous laughter, resounding ‘no’s,’ and ‘you’ve got to be kidding,” says Todd Vande Hei, Co-Founder and President.  “When I threw in the word ‘Naked,’ that’s when most backed out.”  Vande Hei states that he was the only one to go naked in the first competition, then a couple in the second, then a few in the next.  This time, depending on the pictures selected by the contestants, there may be many more.

This is the fourth Stark Naked Challenge, but the first with Working Wardrobes.  Vande Hei and the Stark Team are passionate about the charity’s mission of getting men, women, young adults and Veterans back to work, with dignity. 

“Partnering with Stark has been a wonderful experience,” states Jerri Rosen, Founder and CEO of Working Wardrobes. We so appreciate companies, and board members like Dianne Ippolito, that go beyond the limit to help us support people who are facing the difficult challenges that our clients are going through.  To bring humor, fun and the absence of clothing (!) to the opportunity to raise money for us is fantastic.  We look for to an ongoing partnership with Stark and their very generous and well-toned clients.”

This year’s challenge includes twenty clients whose pictures will be posted here for voting:   http://StarkNakedChallenge.com.  The images won’t be ready until Mid-November, with the contest running for three weeks.  The winner will be calculated with points earned in three categories:  peer votes, public votes, and funds raised for Working Wardrobes, with the images linked to a site for donations.  It’s like getting sponsored for a charity walk or a run, but instead it’s a three-month, hard-core diet and training regimen to prepare you for a photo shoot.

To kick off the contest, Stark is holding a party called “Stark After Dark” on November 6th at 7 PM, at the businesses location:  17524 Von Karman Avenue, Irvine.  The media is invited and can RSVP here:  http://evite.me/B4W6rEknk7. There will be food, drinks, and maybe even a naked guitar player.

March Of Dimes Premature Birth Report Card Grades Cities, Counties; Focuses On Racial And Ethnic Disparities

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WHITE PLAINS, New York, Nov. 5, 2015 /PRNewswire-HISPANIC PR WIRE/ — Portland, Oregon has the best preterm birth rate of the top 100 cities with the most births nationwide, while Shreveport, Louisiana has the worst, according to the 2015 March of Dimes Premature Birth Report Card, which for the first time graded cities and counties around the nation and revealed persistent racial, ethnic and geographic disparities within states.

Experience the interactive Multimedia News Release here:  http://www.multivu.com/players/English/7653351-march-of-dimes-premature-birth-report/

The U.S. preterm birth rate ranks among the worst of high-resource countries, the March of Dimes says. Worldwide, 15 million babies are born preterm, and nearly one million die due to early birth or its complications. Babies who survive an early birth often face serious and lifelong health problems, including breathing problems, jaundice, vision loss, cerebral palsy and intellectual delays.

Portland’s preterm birth rate was 7.2 percent, earning that city an “A” on the report card and Shreveport got an “F” for its 18.8 percent rate in 2013, the most recent year statistics were available for large cities.

The United States earned a “C” on the 8th annual report card with a preterm birth rate of 9.6 percent in 2014, according to the National Center for Health Statistics. The nation met the March of Dimes 2020 goal early, avoiding thousands of early births and saving millions in health care costs, the organization’s leaders said. The March of Dimes also announced a new goal for the nation to lower the preterm birth rate to 8.1 percent of live births by 2020.

Despite the long term trend of better rates, premature birth is the leading cause of infant death and the number one killer of babies; and, within states, serious gaps exist among racial and ethnic groups, as well as between communities, the March of Dimes says.  

“Reaching our goal ahead of schedule is progress, but it is not victory — our work is far from done,” said Dr. Jennifer L. Howse, president of the March of Dimes. “As our new list of city preterm birth rates highlights, many areas of the country, and tens of thousands of families, are not sharing in this success.  No baby should have to battle the health consequences of an early birth. All babies, everywhere deserve a healthy start in in life.”

The 2015 Premature Birth Report Card provides rates and grades for major cities or counties in each state, and Puerto Rico. It also provides preterm birth rates by race and ethnicity for each state and applies a disparity index that ranks states. 

Maine ranked first on the disparity index with the smallest gaps among racial and ethnic groups in its preterm birth rate, while the District of Columbia had the largest gaps.

Idaho, Oregon, Vermont and Washington earned “As,” 19 states received a “B,” 18 states and the District of Columbia got a “C,” six others a “D,” and Alabama, Louisiana, Mississippi and Puerto Rico received an “F.”

In addition to Portland, Oxnard, California; St. Paul, Minnesota; and Seattle, Washington are the only other cities that earned “As” on the national report card.

The March of Dimes says progress in the US preterm birth rate came through bold leadership and the implementation of programs and policies by state and local health departments, hospitals and health care providers. Also, a more accurate method of measuring pregnancy length recently was adopted by the National Center for Health Statistics. The new measurement already is used by most other high-resource countries.

The March of Dimes says it recognizes that continued research to identify new medical advances to prevent preterm birth is necessary in order to reach the new goal. The March of Dimes is raising $75 million to support a nationwide network of five cutting-edge, team-based research centers seeking to find the unknown causes of preterm birth and ways to prevent it.

The March of Dimes Board of Trustees set a new goal to lower the national preterm birth rate to 8.1 percent by 2020 and to 5.5 percent by 2030. Reaching the March of Dimes 2020 goal of 8.1 will mean that 210,000 fewer babies will be born preterm and achieving the 2030 goal will mean 1.3 million fewer babies will be born preterm saving about $70 billion, the March of Dimes estimates.

“This aggressive goal can be achieved by increasing best practices in preconception and pregnancy care, wider use of proven interventions such as progesterone and birth spacing, and funding discovery research through our research centers,” Dr. Howse says.

The March of Dimes Prematurity Campaign is guided by a Steering Committee of six leadership organizations. In addition to the March of Dimes, members include: the American Academy of Pediatrics (AAP); the American College of Obstetricians and Gynecologists (ACOG); the Association of Maternal and Child Health Programs (AMCHP); the Association of State and Territorial Health Officials (ASTHO); the Association of Women’s Health, Obstetric & Neonatal Nurses (AWHONN); and the National Association of County and City Health Officials (NACCHO).

November is Prematurity Awareness Month. World Prematurity Day (WPD) will be observed on November 17 by the March of Dimes along with partner organizations worldwide. Activities in honor of WPD are expected in about 100 countries. Also on Nov. 17, the Empire State Building in New York City will be shining in purple light to symbolize hope for a healthy start for more babies.

The March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For the latest resources and information, visit marchofdimes.org or nacersano.org. Find us on Facebook and Twitter.

Logo – http://photos.prnewswire.com/prnh/20150409/197662LOGO 

FIBRA Prologis Acquires 1.1 Million Square Foot Rail-Served Distribution Facility

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MEXICO CITY, Nov. 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — FIBRA Prologis (BMV: FIBRAPL14), the leading owner and operator of Class-A industrial real estate in Mexico, today announced the acquisition of a fully occupied 1,093,000 square foot rail-served distribution facility in the Cuautitlan-Izcalli submarket of Mexico City for a total investment of US$14.1 million, including closing costs.

The intermodal facility was developed by sponsor Prologis.

“This acquisition brings great strategic value to our existing portfolio in Mexico City,” said Luis Gutierrez, CEO, Prologis Mexico. “Mexico City is a land-constrained market, with only a few intermodal terminals serving the city, and the volume of consumer goods transported by rail has been increasing significantly.”

As of September 30, 2015, FIBRA Prologis owns approximately 10.4 million square feet of logistics and distribution space in its Mexico City market.

ABOUT FIBRA PROLOGIS
FIBRA Prologis is the leading owner and operator of Class-A industrial real estate in Mexico. As of September 30, 2015, FIBRA Prologis comprised 185 logistics and manufacturing facilities in six industrial markets in Mexico totaling 31.6 million square feet (2.9 million square meters) of gross leasable area.

FORWARD-LOOKING STATEMENTS
The statements in this release that are not historical facts are forward-looking statements. These forward-looking statements are based on current expectations, estimates and projections about the industry and markets in which FIBRA Prologis operates, management’s beliefs and assumptions made by management.  Such statements involve uncertainties that could significantly impact FIBRA Prologis financial results. Words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates,” variations of such words and similar expressions are intended to identify such forward-looking statements, which generally are not historical in nature.  All statements that address operating performance, events or developments that we expect or anticipate will occur in the future — including statements relating to rent and occupancy growth, acquisition activity, development activity, disposition activity, general conditions in the geographic areas where we operate, our debt and financial position, are forward-looking statements. These statements are not guarantees of future performance and involve certain risks, uncertainties and assumptions that are difficult to predict. Although we believe the expectations reflected in any forward-looking statements are based on reasonable assumptions, we can give no assurance that our expectations will be attained and therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements. Some of the factors that may affect outcomes and results include, but are not limited to: (i) national, international, regional and local economic climates, (ii) changes in financial markets, interest rates and foreign currency exchange rates, (iii) increased or unanticipated competition for our properties, (iv) risks associated with acquisitions, dispositions and development of properties, (v) maintenance of real estate investment trust (“FIBRA”) status and tax structuring, (vi) availability of financing and capital, the levels of debt that we maintain and our credit ratings, (vii) risks related to our investments (viii) environmental uncertainties, including risks of natural disasters, and (ix) those additional factors discussed in reports filed with the “Comisión Nacional Bancaria y de Valores” and  the Mexican Stock Exchange by FIBRA Prologis under the heading “Risk Factors.” FIBRA Prologis undertakes no duty to update any forward-looking statements appearing in this release.

Non-Solicitation – Any securities discussed herein or in the accompanying presentations, if any, have not been registered under the Securities Act of 1933 or the securities laws of any state and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements under the Securities Act and any applicable state securities laws. Any such announcement does not constitute an offer to sell or the solicitation of an offer to buy the securities discussed herein or in the presentations, if and as applicable.

Logo – http://photos.prnewswire.com/prnh/20140703/124469

Adamari Lopez To Answer Questions At a Twitter Party Tonight About The Experience Of Being A New Mom

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Adamari Lopez To Answer Questions At a Twitter Party Tonight About The Experience Of Being A New Mom.

NEW YORK, Nov. 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — Adamari López, MamásLatinas, and Dreft invite all mamás Latinas out there to join them at a special Twitter party tonight, Wednesday, November 4th, from 7 p.m. to 8 p.m. ET. Users can join the conversation by following the hashtag #Amazinghood. The party will be hosted by @AdamariLopez and @MamasLatinasUSA and sponsored by @Dreft.

Adamari Lopez To Answer Questions At a Twitter Party Tonight About The Experience Of Being A New Mom.

The TV personality and mom of 8-month-old Alaïa will answer questions about the experience of being a new mom and the thrill of having an active, growing baby. Adamari will talk about some of the surprises that have come with the first months in her little princess’s life, as well as some of the challenges of motherhood.

“I’m thrilled to be cohosting this Twitter party with MamásLatinas, and sharing my experiences with other moms like me, who enjoy all of our babies’ milestones,” says Adamari.

MamásLatinas is the leading and most trusted bilingual online destination dedicated to connecting, entertaining and empowering Latina moms. MamásLatinas uses its deep audience insights to come up with highly relevant programs that allow brands to add value to users’ lives. MamásLatinas is happy to be collaborating with Dreft, the # 1 pediatrician recommended laundry detergent, to bring its audience this Twitter party.

“This Twitter party will be a fun and very informative chat where all Latina moms can learn from Adamari and get insight about her life as a new mom,” says MamásLatinas Editor-In-Chief Johanna Torres.

Join the Twitter party on tonight from 7 p.m. to 8 p.m. ET by following @AdamariLopez, @MamasLatinasUSA, @MM_LatinoEnt and #Amazinghood.

About MamásLatinas.com

With over 4 million monthly visitors, MamásLatinas is the leading and most trusted bilingual online destination dedicated to connecting, entertaining and empowering Latina moms by superserving their culturally unique needs. Everything we do at MamásLatinas is powered by the two-way dialogue we have with our moms and the conversations taking place in our community. MamásLatinas offers a dynamic community comprising groups as well as engaging editorial content featured in Qué Más. MamásLatinas is brought to you by CafeMedia, a rapidly growing digital media company that reaches up to 75 million monthly users across its owned and operated Properties, Blogger Network, and Social Platforms. If you’re not yet part of the MamásLatinas community, come join us — we’d love to meet you! www.MamasLatinas.com

Contact: Kristina Tipton, 646-435-6586, [email protected]

Photo – http://photos.prnewswire.com/prnh/20151104/283923 

Refuse to Blend In: Join Lexus at the Miami International Auto Show

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MIAMI, Nov. 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — Two all-new 2016 Lexus vehicles spent the summer collecting headlines with their dramatic designs and performance. Earlier this year, journalists from around the world tested the new Lexus RX luxury crossover and track-tested the GS F performance sedan. After rave reviews across the globe, these new models go on sale in early November.

Photo – http://photos.prnewswire.com/prnh/20151104/283858

Come to the Miami International Auto Show Nov. 6-15 at the Miami Beach Convention Center to see the boldly designed, all-new RX crossovers — which come in both gas and hybrid versions — and the 467-horsepower Lexus GS F performance sedan. The latter is the latest in the “F” performance line, which challenges the world’s finest luxury cars for preeminence.

“There is no better place than Miami to talk to drivers about exciting vehicles,” said Jason Cropper, Lexus Southern Area general manager. “This is a city full of energy, making the Miami International Auto Show the perfect venue to showcase the newest offerings from Lexus. These vehicles refuse to blend in. They are taking the brand to new, exciting places.”

With the introduction of the original RX in 1998, Lexus created the category of luxury crossover. Now for the 2016 model year, the fourth generation RX is a bold evolution of this hugely influential vehicle. The 2016 RX is engineered for precision, with improved steering feel and response, heightened agility and cutting-edge technologies to help optimize structural integrity and overall rigidity.

This perennial best-selling luxury crossover features bigger horsepower, improved fuel economy, sophisticated safety features and welcome new convenience and technology features. One such feature: the Lexus-first Touch-Free Power Rear Door, which allows users to open the rear hatch by placing a hand near the Lexus emblem. Inside, the five-passenger RX incorporates a lowered rear floor section, providing seating positions comparable to that of the rear-seat passengers in the flagship Lexus LS luxury sedan.

The available 3.5-liter direct-injection gasoline-powered V6 engine yields impressive performance and fuel efficiency with reduced emissions, while delivering prodigious power. For the RX 350, power is rated at 295 horsepower at 6,300 rpm with 267 lb.- ft. of torque at 4,700 rpm. Meanwhile, the RX 450h hybrid delivers 308 horsepower and an estimated 30 mpg in combined city/highway driving.

But the country’s most popular luxury crossover is only one part of the Lexus lineup in Miami. New for 2016 are the turbo-engine variants of the IS and GS sedans and RC coupes.

Also in Miami, the much-anticipated Lexus GS F performance sedan makes its South Florida debut. Equally adept at trimming lap times or shaving minutes off the afternoon commute, the GS F combines a refined four-door package with the speed and agility of a premium sports car.

The GS F is the latest vehicle to join Lexus’ high-performance “F” line that already includes the RC F coupe. The GS F has a rumbling, responsive, naturally aspirated 5.0-liter V8 that produces a remarkable 467 horsepower at 7,100 rpm and peak torque of 389 lb.-ft. at 4,800-5,600 rpm. This sophisticated engine uses both Otto and Atkinson combustion cycles to maximize power and efficiency in given situations.

The engine is mated to a lightning quick eight-speed automatic gearbox with manual-shifting capabilities. Lexus’ innovative Torque Vectoring Differential (TVD), also found in the RC F, helps drivers find traction and power in corners and is part of a long line of standard equipment that makes the GS F’s handling stand out from the crowd. The TVD features three operating modes:

  • Standard (default) provides a balance of agility and firmness;
  • Slalom emphasizes nimble steering response and agility;
  • Track emphasizes control during high-speed circuit driving.

The Lexus lineup will be on hand at the Miami International Auto Show, held Nov. 6-15 at the Miami Beach Convention Center.

Spanish version available.

Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance.  With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and one F performance model.  In the United States, Lexus vehicles are sold through 236 dealers who are committed to exemplary customer service.

www.facebook.com/lexus 
www.twitter.com/lexus 
www.youtube.com/LexusVehicles 
https://plus.google.com/+Lexus/posts 
www.instagram.com/lexususa 
https://www.pinterest.com/lexususa 

Note to Editors: Lexus product information and images are available online via our news media web site http://LexusNewsroom.com.

FPL bills to decrease again in 2016 as investments in efficiency deliver continued savings for customers

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JUNO BEACH, Fla., Nov. 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Florida Public Service Commission approved Florida Power & Light Company’s (FPL) request to lower electric rates beginning in January 2016. The decrease is largely the result of the company’s ongoing investments in highly efficient power generation, which continue to result in reduced fuel consumption, along with lower fuel prices.

Logo – http://photos.prnewswire.com/prnh/20120301/FL62738LOGO

FPL’s typical 1,000-kWh residential customer bill is already lower now than it was in 2006 – in addition to being the lowest in Florida and among the lowest in the nation among reporting utilities – and in 2016, it will drop further. A typical residential customer will see a decrease of about $2.50 a month on average in 2016 compared with current rates.

“Our long-term strategy of advancing clean energy affordably and reliably with smart investments continues to pay off for our customers,” said Eric Silagy, president and CEO of FPL. “By phasing out older power plants that run on oil and coal and investing in modern, high-efficiency centers that run on natural gas, solar and nuclear, we’re delivering power that is far cleaner and more reliable than the average utility while our customers are paying less for their electricity today than they did nearly a decade ago.”

Businesses will also see a decrease in their bills next year, with anticipated savings of about 2 to 6 percent, depending on the business customer’s rate class and type of service.

That’s good news for Mike Bauer, General Manager of Roger Dean Stadium Complex in Palm Beach County, the only stadium in the country to host four minor league teams and only stadium in the state to hold spring training for two major league baseball teams.

“So much of running a business comes down to managing your costs,” said Bauer. “The majority of the vendors we depend on to operate have gone up in price, but we can’t say that for our FPL bills. And, they haven’t just remained flat. What we pay for power has actually come down and will be even lower next year. That’s a testament to the company’s smart planning. These savings are good for the stadium’s bottom line and for my own family at home. When we all save as customers, it allows us to spend more money to have more fun at the park.”

Since 2001, FPL’s investments in clean generation have saved customers more than $8 billion by using less fuel to generate electricity. These efficiency savings are in addition to the savings from recent low market prices for natural gas.

The company’s fleet of efficient power plants has also enabled FPL to achieve a carbon emissions rate that is 35 percent cleaner than the U.S. utility average. In fact, while other utilities around the country are facing potentially higher costs to comply with the U.S. EPA’s Clean Power Plan, FPL is already cleaner than the goal the plan has set for Florida to reach by 2030.

FPL residential customers can estimate their individual monthly savings by inputting their own monthly energy use into FPL’s online bill calculator at FPL.com/lowerbills. They will also see how much they are saving compared to FPL’s 2006 rates.

FPL’s Typical 1,000-kWh Residential Customer Bill

2006 Bill

Current Bill

2016 Bill

Average Monthly Savings in 2016

vs. Current Bill

Average Monthly Savings in 2016

vs. 2006 Bill

$108.61

$96.72

$94.30

Approximately

$2.50/month savings

Approximately

$14.30/month savings

“2006 Bill” reflects FPL rates in effect during the year 2006. “Current Bill” reflects FPL rates effective Sept. 1, 2015. “2016 Bill” reflects the company’s current projections for base, fuel, capacity, environmental and conservation rates and the current storm charge rate. The typical bill is projected to be $93.38 during the months of January through May 2016 and $94.95 from June through December 2016 – for an average of $94.30 a month over 12 months. Rates for June-December 2016 include the projected costs and fuel savings of the FPL Port Everglades Energy Center, which is on track to begin powering customers in June 2016. All bill totals include the state’s standard gross receipts tax but do not include any local taxes or fees that vary by community. All rates are subject to change.

FPL’s advanced energy-efficiency tools can help customers save even more
FPL’s Online Home Energy Survey can help customers lower bills with personalized savings plans filled with energy-saving tips and recommendations. The survey is integrated with a customer’s individual FPL Energy Dashboard – which is updated automatically with hourly, daily and monthly energy usage data, monthly bill amounts, local temperature reading and more – so tracking and managing energy costs is easier than ever. Customers can visit FPL.com/easytosave to learn more.

Florida Power & Light Company
Florida Power & Light Company is the third-largest electric utility in the United States, serving approximately 4.8 million customer accounts across nearly half of the state of Florida. FPL’s typical 1,000-kWh residential customer bill is approximately 30 percent lower than the latest national average and, in 2014, was the lowest in Florida among reporting utilities for the fifth year in a row. FPL’s service reliability is better than 99.98 percent, and its highly fuel-efficient power plant fleet is one of the cleanest among all utilities nationwide. The company was recognized in 2015 as one of the most trusted U.S. electric utilities by Market Strategies International. A leading Florida employer with approximately 8,700 employees, FPL is a subsidiary of Juno Beach, Fla.-based NextEra Energy, Inc. (NYSE: NEE), a clean energy company widely recognized for its efforts in sustainability, ethics and diversity, including being ranked in the top 10 worldwide for innovativeness and community responsibility as part of Fortune’s 2015 list of “World’s Most Admired Companies.” NextEra Energy is also the parent company of NextEra Energy Resources, LLC, which, together with its affiliated entities, is the world’s largest generator of renewable energy from the wind and sun. For more information, visit these websites: www.NextEraEnergy.com, www.FPL.com, www.NextEraEnergyResources.com.

Cautionary Statements and Risk Factors That May Affect Future Results
This news release contains “forward-looking statements.” Forward-looking statements are not statements of historical facts, but instead represent the current expectations of NextEra Energy, Inc. (NextEra Energy) and Florida Power & Light Company (FPL) regarding future operating results and other future events, many of which, by their nature, are inherently uncertain and outside of NextEra Energy’s and FPL’s control. Forward-looking statements in this news release include, among others, statements concerning future operating performance. In some cases, you can identify the forward-looking statements by words or phrases such as “will,” “may result,” “expect,” “anticipate,” “believe,” “intend,” “plan,” “seek,” “aim,” “potential,” “projection,” “forecast,” “predict,” “goals,” “target,” “outlook,” “should,” “would” or similar words or expressions. You should not place undue reliance on these forward-looking statements, which are not a guarantee of future performance. The future results of NextEra Energy and FPL and their business and financial condition are subject to risks and uncertainties that could cause their actual results to differ materially from those expressed or implied in the forward-looking statements, or may require them to limit or eliminate certain operations. These risks and uncertainties include, but are not limited to, the following: effects of extensive regulation of NextEra Energy’s and FPL’s business operations; inability of NextEra Energy and FPL to recover in a timely manner any significant amount of costs, a return on certain assets or a reasonable return on invested capital through base rates, cost recovery clauses, other regulatory mechanisms or otherwise; impact of political, regulatory and economic factors on regulatory decisions important to NextEra Energy and FPL; disallowance of cost recovery by FPL based on a finding of imprudent use of derivative instruments; effect of any reductions to or elimination of governmental incentives that support utility scale renewable energy projects of NextEra Energy Resources, LLC and its affiliated entities (NextEra Energy Resources) or the imposition of additional taxes or assessments on renewable energy; impact of new or revised laws, regulations or interpretations or other regulatory initiatives on NextEra Energy and FPL; effect on NextEra Energy and FPL of potential regulatory action to broaden the scope of regulation of over-the-counter (OTC) financial derivatives and to apply such regulation to NextEra Energy and FPL; capital expenditures, increased operating costs and various liabilities attributable to environmental laws, regulations and other standards applicable to NextEra Energy and FPL; effects on NextEra Energy and FPL of federal or state laws or regulations mandating new or additional limits on the production of greenhouse gas emissions; exposure of NextEra Energy and FPL to significant and increasing compliance costs and substantial monetary penalties and other sanctions as a result of extensive federal regulation of their operations; effect on NextEra Energy and FPL of changes in tax laws and in judgments and estimates used to determine tax-related asset and liability amounts; impact on NextEra Energy and FPL of adverse results of litigation; effect on NextEra Energy and FPL of failure to proceed with projects under development or inability to complete the construction of (or capital improvements to) electric generation, transmission and distribution facilities, gas infrastructure facilities or other facilities on schedule or within budget; impact on development and operating activities of NextEra Energy and FPL resulting from risks related to project siting, financing, construction, permitting, governmental approvals and the negotiation of project development agreements; risks involved in the operation and maintenance of electric generation, transmission and distribution facilities, gas infrastructure facilities and other facilities; effect on NextEra Energy and FPL of a lack of growth or slower growth in the number of customers or in customer usage; impact on NextEra Energy and FPL of severe weather and other weather conditions; threats of terrorism and catastrophic events that could result from terrorism, cyber attacks or other attempts to disrupt NextEra Energy’s and FPL’s business or the businesses of third parties; inability to obtain adequate insurance coverage for protection of NextEra Energy and FPL against significant losses and risk that insurance coverage does not provide protection against all significant losses; a prolonged period of low gas and oil prices could impact NextEra Energy Resources’ gas infrastructure business and cause NextEra Energy Resources to delay or cancel certain gas infrastructure projects and for certain existing projects to be impaired; risk to NextEra Energy Resources of increased operating costs resulting from unfavorable supply costs necessary to provide NextEra Energy Resources’ full energy and capacity requirement services; inability or failure by NextEra Energy Resources to manage properly or hedge effectively the commodity risk within its portfolio; potential volatility of NextEra Energy’s results of operations caused by sales of power on the spot market or on a short-term contractual basis; effect of reductions in the liquidity of energy markets on NextEra Energy’s ability to manage operational risks; effectiveness of NextEra Energy’s and FPL’s risk management tools associated with their hedging and trading procedures to protect against significant losses, including the effect of unforeseen price variances from historical behavior; impact of unavailability or disruption of power transmission or commodity transportation facilities on sale and delivery of power or natural gas by FPL and NextEra Energy Resources; exposure of NextEra Energy and FPL to credit and performance risk from customers, hedging counterparties and vendors; failure of NextEra Energy or FPL counterparties to perform under derivative contracts or of requirement for NextEra Energy or FPL to post margin cash collateral under derivative contracts; failure or breach of NextEra Energy’s or FPL’s information technology systems; risks to NextEra Energy and FPL’s retail businesses from compromise of sensitive customer data; losses from volatility in the market values of derivative instruments and limited liquidity in OTC markets; impact of negative publicity; inability of NextEra Energy and FPL to maintain, negotiate or renegotiate acceptable franchise agreements with municipalities and counties in Florida; increasing costs of health care plans; lack of a qualified workforce or the loss or retirement of key employees; occurrence of work strikes or stoppages and increasing personnel costs; NextEra Energy’s ability to successfully identify, complete and integrate acquisitions, including the effect of increased competition for acquisitions; NextEra Energy Partners, LP’s (NEP’s) acquisition of NET Holdings Management, LLC (NET Midstream) and other future acquisitions by NEP may not be completed and, even if completed, NextEra Energy may not realize the anticipated benefits of such acquisitions; environmental, health and financial risks associated with NextEra Energy’s and FPL’s ownership and operation of nuclear generation facilities; liability of NextEra Energy and FPL for significant retrospective assessments and/or retrospective insurance premiums in the event of an incident at certain nuclear generation facilities; increased operating and capital expenditures at nuclear generation facilities of NextEra Energy or FPL resulting from orders or new regulations of the Nuclear Regulatory Commission; inability to operate any of NextEra Energy Resources’ or FPL’s owned nuclear generation units through the end of their respective operating licenses; liability of NextEra Energy and FPL for increased nuclear licensing or compliance costs resulting from hazards, and increased public attention to hazards, posed to their owned nuclear generation facilities; risks associated with outages of NextEra Energy’s and FPL’s owned nuclear units; effect of disruptions, uncertainty or volatility in the credit and capital markets on NextEra Energy’s and FPL’s ability to fund their liquidity and capital needs and meet their growth objectives; inability of NextEra Energy, FPL and NextEra Energy Capital Holdings, Inc. to maintain their current credit ratings; impairment of NextEra Energy’s and FPL’s liquidity from inability of creditors to fund their credit commitments or to maintain their current credit ratings; poor market performance and other economic factors that could affect NextEra Energy’s defined benefit pension plan’s funded status; poor market performance and other risks to the asset values of NextEra Energy’s and FPL’s nuclear decommissioning funds; changes in market value and other risks to certain of NextEra Energy’s investments; effect of inability of NextEra Energy subsidiaries to pay upstream dividends or repay funds to NextEra Energy or of NextEra Energy’s performance under guarantees of subsidiary obligations on NextEra Energy’s ability to meet its financial obligations and to pay dividends on its common stock; and effect of disruptions, uncertainty or volatility in the credit and capital markets of the market price of NextEra Energy’s common stock. NextEra Energy and FPL discuss these and other risks and uncertainties in their annual report on Form 10-K for the year ended December 31, 2014 and other SEC filings, and this news release should be read in conjunction with such SEC filings made through the date of this news release. The forward-looking statements made in this news release are made only as of the date of this news release and NextEra Energy and FPL undertake no obligation to update any forward-looking statements.

California Smokers Helpline Now Offers Online Quit Smoking Help In Spanish

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SAN DIEGO, Nov. 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — The California Smokers’ Helpline, California’s only free, statewide telephone counseling service for quitting smoking, has launched a special section on its website with information in Spanish for tobacco users and family members. Tobacco users can also enroll online for free telephone counseling in Spanish. Visit the Spanish website here.

This information is also a valuable resource to health care providers who provide services to patients and clients who speak Spanish. Hispanics generally have lower rates of smoking than other ethnic groups and are more likely to be light or non-daily smokers.  However, smoking is not safe at any level so health professionals should routinely ask all their patients if they smoke and refer them to resources for quitting smoking.

“We have helped thousands of Hispanic smokers quit smoking since 1992, and are pleased to offer this additional resource to Spanish-speakers as well as their family members,” says Jesus Calleros, Counseling Supervisor with the California Smokers’ Helpline. “We get many requests for information from family members who are concerned about their loved ones who smoke, as well as from health professionals who want easy access to culturally appropriate materials for their patients and clients who smoke.”

Established in 1992 by researchers at the University of California San Diego, Moores Cancer Center, the California Smokers’ Helpline provides free, personalized and confidential services to more than 40,000 Californians each year from diverse communities throughout the state. Quitting assistance is provided in Spanish (800-45-NO-FUME), English (800-NO-BUTTS), Korean (800-556-5564), Vietnamese (800-778-8440), and Mandarin and Cantonese (800-838-8917). Specialized services are also available for pregnant smokers, tobacco chewers and teens. Hours of operation are Monday to Friday, 7 a.m. to 9 p.m., and Saturdays and Sundays, 9 a.m. to 5 p.m. The Helpline is funded by the California Department of Public Health and First 5 California.  

Contact: Kristin Harms
(858) 300-1011
[email protected]

Parents, Kiss Bedtime Battles Goodnight with A Little Help from Netflix

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BEVERLY HILLS, California, Nov. 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — Parents, get ready for your victory lap because your bedtime-stalling kids just met their match. It’s no secret kids will say everything from the outrageous – “I hate the inside of my eyelids” – to the hard-to-argue-with “I’m starving-dying of thirst-need to pee” excuse to avoid bedtime o’clock. Now, with the help of Netflix and DreamWorks Animation, grown-ups can stop the kids’ shenanigans while making some mischief of their own.

Photo – http://photos.prnewswire.com/prnh/20151103/283665-INFO
Video – http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/Dinotrux5minFavTarpitLiftEng.mp4
Logo – http://photos.prnewswire.com/prnh/20101014/SF81638LOGO

With today’s launch of five-minute-long ‘favorites’ of the hit series Dinotrux from DreamWorks Animation, parents can offer up an ENTIRE SHOW – that’s 300 whole seconds, kids – to motivate little ones to get ready for bedtime, pronto. Kids will think they’re getting away with murder, but parents will get the last laugh when the show ends after just five minutes and the kids are tucked in on time. Parents: 1, Kids’ Bedtime Stalls: 0.

While short on time, the new Dinotrux 5 Minute Favorites are big on kid-approved action. Netflix and DreamWorks Animation engineered the new shows knowing exactly what kids love most: rewatching their favorite scenes. Parents know when kids like a show, they really like it. And ask to re-watch their favorite scenes over, and over, and over again. The three new 5 Minute Favorites, launching today on Netflix, showcase favorite scenes following the rapid adventures of Ty-Rux and Revvit as they demonstrate important lessons of teamwork and friendship – even among the unlikeliest of pairs. To watch on Netflix simply search for 5 Minute Favorites.

It turns out that bedtime stalls are a universal problem faced by parents around the world. Netflix polled parents across seven countries (US, UK, France, Canada, Australia, Brazil, and Mexico) and found 61 percent of parents who are in charge of getting their children tucked in at night are dealing with their kids’ creative stall tactics at bedtime. All of that lollygagging adds up to parents spending nearly 20 minutes every single night negotiating with kids to get them into bed.

While the bedtime struggle is real across the globe, how the antics unfold varies by region.

  • Brazilian kids are the best bedtime negotiators. Parents in Brazil are most likely to say their kids’ stall tactics “frequently” work (52% vs 44%, on average globally), with kids in this country most likely to use the ‘”just 5 more min” negotiation tactic (51% vs 42%, globally).
  • Kids in Mexico say the darndest things: Parents in Mexico are significantly more likely to say that they give in and allow their children to stay up past their bedtime thanks to cute stall tactics (60% vs. 41%, globally).
  • Mums and dads in the UK lure kids to sleep with bedtime bribes: Although they are reluctant to admit it, a third of parents in the UK say that one of the quickest ways to get their kids into bed is a bribe (33% vs. 28%, globally); with the chance to stay up later on weekends (30% vs. 29%) and food or snacks (21% vs. 18%) among the most popular tactics used.
  • Australian parents least likely to bend the bedtime rules: Parents in Australia are among those most likely to say they never make compromises to get their child into bed (26% vs. 21%, globally).
  • Warning to Canadian kids–don’t try anything cute: Parents in Canada are significantly more likely to disagree that their child’s stall tactics can be too cute or so clever that they give in and let them stay up past their bedtime (61% disagree vs. 51 globally).
  • Bedtime in France is a dream come true. Not only is France the No. 1 country where kids get to bed on time most days of the week (5.1 days per week in France vs. 4.8 days a week globally), but parents there also spend the least amount of time getting them to bed (12.3 minutes vs. 17.5 average).
  • The US is the biggest bedtime battleground. American kids are the most likely to try creative stall tactics (66 % vs 61% average globally), and it takes parents the longest to get them to bed (19.3 minutes vs. 17.5 minutes globally).

No matter how long it takes to get there, at the end of the day, all of the hard work getting them to bed is worth it. 87 percent of parents agree that the last snuggle once their child is quietly tucked into bed is one of the most special parts of their day. Tucking them in is magic, it’s just getting there that’s the hard part.

About the Research

The Netflix Survey was conducted online by Ipsos Public Affairs on behalf of Netflix from September 2-23, 2015. For the survey, a sample of 7,277 parents with a child ages 2-10 in the US, UK, France, Canada, Australia, Brazil, or Mexico, was interviewed online, including 7,087 respondents who say that they are the primary parent responsible for getting their child tucked into bed at night at least some of the time. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 1.3 percentage points for all parents.

About the Netflix Offering for Kids

Netflix has a dedicated section for kids featuring dozens of original series for kids as well as TV shows and movies from great partners like PBS, Disney Channel, DreamWorks Animation, Mattel, Hasbro, Scholastic and Lego, all in a commercial free environment. The dedicated section for kids is available across a broad range of devices including PCs and Macs, iPads, game consoles, streaming devices and smart TVs. Members are provided a Kids profile upon sign up and can customize additional profiles for their children. The kids experience features a character bar where you can find a deep selection of great TV shows and movies featuring that character. Kids, parents and caregivers will also be able to scan through row after row of movies and TV shows organized by easy-to-understand genres like superheroes, princesses, dinosaurs and girl power, featuring clear and simple descriptions of each title. In 2015, Common Sense Media awarded six Netflix original series the Common Sense Seal for TV, an honor recognizing standout new TV series and specials that offer unique or exceptional media experiences for families with kids ages 2 to 17.

About Netflix

Netflix (NASDAQ:NFLX) is the world’s leading Internet television network with over million members in over countries enjoying more than 100 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

Grammy Award-Winning Singer Patti LaBelle Teams Up With American Lung Association’s LUNG FORCE To Educate The Public About Lung Cancer

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CHICAGO, Nov. 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — To kick off Lung Cancer Awareness Month this November, the American Lung Association’s LUNG FORCE initiative, nationally presented by CVS Health, today announced its partnership with Grammy Award-winning singer Patti LaBelle to further educate the public about lung cancer, the leading cancer killer of women in the United States.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7664651-lung-force-patti-labelle-educate-public/

Personally affected by lung cancer, LaBelle hopes that lending her powerful voice to the cause will encourage all women to learn how they can make a difference in the fight to defeat lung cancer, which claims the life of one woman every eight minutes in the United States. Raising awareness is critical as only 1 percent of American women even have lung cancer on their health radar.

“It’s very important to me to share my voice in memory of my sisters, who lost their lives to lung cancer in their early 40s,” said LaBelle. “It’s because of them that I want all women to make their lung health a priority. Unfortunately, this story is all too common – most lung cancer cases are still diagnosed late, when treatment options are limited. More funding for lung cancer research is needed to make a difference. Now is the time to donate to give those we love a fighting chance.”

Over the next several months, LaBelle will be working closely with LUNG FORCE to create a short film unveiling how lung cancer has affected not only her life, but the lives of many other people. The short film will be officially debuted during National Women’s Lung Health Week, beginning May 8, 2016.

Support LUNG FORCE on November 17
“We’re so honored that Patti LaBelle is lending her incredible voice to help raise awareness about lung cancer,” said Harold P. Wimmer, National President and Chief Executive Officer of the American Lung Association. “Lung cancer rates have almost doubled among women since 1974 – affecting our mothers, daughters, sisters and loved ones at all ages, across all races and ethnicities. People need to know about the disease, as greater awareness can save lives.”

Unfortunately, most lung cancer cases are not diagnosed until later stages when treatment options are limited. More early detection methods are needed. For the more than 100,000 women who will be diagnosed with lung cancer in 2015 alone, more personalized treatment options are needed to save lives.

That’s why from now through November 17, LUNG FORCE is encouraging Americans to support critical lung cancer research with online donations. Supporters can donate and share their voice at LUNGFORCEday.org. On November 17, the designated LUNG FORCE Giving Day, Cancer Treatment Centers of America®, a national network of five hospitals that serves adult patients who are fighting cancer, will match every gift to Giving Day, dollar for dollar, up to $100,000.

A donation supports the American Lung Association’s investment in lung cancer research and public health promotion, including early detection, clinical trials, biomarker testing, advocating for more federal research funding and the overall mission of the American Lung Association.

New Research Shows More Education Is Necessary
According to the American Lung Association’s newly released 2015 Women’s Lung Health Barometer, only a quarter of women at high risk have spoken to their doctor about their lung cancer risks. Greater awareness about screening options and early detection can save lives. That’s why LUNG FORCE is raising awareness among women and men everywhere to learn their risks and share their voice to defeat lung cancer.

In partnership with CVS Health – a pharmacy innovation company helping people on their path to better health – and signature education sponsor Medtronic – one of the world’s largest medical technology, services and solutions companies – the 2015 Women’s Lung Health Barometer surveyed more than 1,000 women to better understand what women know about lung cancer and identify ways that LUNG FORCE can empower women to stand together against lung cancer. The survey uncovered startling realities about how little women know about the disease:

  • Even though lung cancer is the #1 cancer killer of women, killing almost twice as many women as any other cancer, only 1 percent of women have it on their health radar.
  • Lung cancer diagnoses have more than doubled among all women in the past 35 years, but only a third of women are aware of this fact.
  • While fewer than one in five women have spoken to a doctor about their risk for lung cancer, 77 percent say they are likely to talk to their doctor after they learned more about the disease, underscoring the need for more education.
  • Almost all women (83 percent) believe it is important for policymakers to increase funding for lung cancer research.

Awareness and education about the disease are also critical, especially in diverse populations, as only one in four African-American and Hispanic women know that lung cancer kills more people than breast cancer, colon cancer and pancreatic cancer combined.

“The good news is that LUNG FORCE has made tremendous strides in educating women about lung cancer,” Wimmer said. “In the past year, more women have become aware that diagnoses are increasing, and, while most already know that smoking can be a cause, more women now know that lung cancer can also be caused by other risk factors such as radon gas and air pollution.”

Learn your risk and #ShareYourVoice to defeat lung cancer
Visit LUNGFORCE.org to learn what you can do to get involved and reduce your risk. Knowing that more education is necessary to defeat the disease, LUNG FORCE encourages everyone to share their voice in the fight against lung cancer in one of the following ways:

You can also commit to fundraise and rally friends, neighbors and colleagues to stand together and fight lung cancer at a LUNG FORCE Walk. Find out more at LUNGFORCE.org/walk.

About the American Lung Association
The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease, through research, education and advocacy. The work of the American Lung Association is focused on four strategic imperatives: to defeat lung cancer; to improve the air we breathe; to reduce the burden of lung disease on individuals and their families; and to eliminate tobacco use and tobacco-related diseases. For more information about the American Lung Association, a holder of the Better Business Bureau Wise Giving Guide Seal, or to support the work it does, call 1-800-LUNGUSA (1-800-586-4872) or visit the newly redesigned website: Lung.org.

About LUNG FORCE
LUNG FORCE is a new national movement led by the American Lung Association to unite women against lung cancer, the #1 cancer killer of women. LUNG FORCE has three priorities: 1) Make lung cancer a cause that people care about – and act on; 2) Educate and empower patients and healthcare providers and 3) Raise critical funds for lung cancer research. The American Lung Association’s LUNG FORCE is nationally presented by CVS Health. Find out more at LUNGFORCE.org.

About The 2015 Women’s Lung Health Barometer
The 2015 Women’s Lung Health Barometer was fielded online by Edelman Berland in May 15 – 27, 2015 and included 1,338 women in the U.S., ages 18+. The data was weighted to be nationally representative on age, region and race/ethnicity. The margin of error is ±2.7%. Edelman Berland is a global, full-service market research firm that provides corporate, non-profit and government clients with strategic intelligence to make their communications and engagements with stakeholders the smartest they can be. The firm specializes in qualitative and quantitative research, measurement, tracking and analysis in reputation, branding and communications. Edelman Berland is part of Edelman, the world’s largest public relations company. For more information, please visit www.edelmanberland.com. Edelman Berland: Intelligent Engagement.

Media Contacts:
Allison MacMunn
American Lung Association
312-801-7628
[email protected]

Catherine McCormack
Edelman
212-819-4816
[email protected]

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