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Avon And Olivia Wilde Introduce New Fragrance, Today Tomorrow Always Amour

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Avon And Olivia Wilde Introduce New Fragrance, Today Tomorrow Always Amour

Celebrate the Joy of Love with a Romantic New Fragrance


NEW YORK, June 1, 2015 /PRNewswire-HISPANIC PR WIRE/ — This month, Avon is launching the romantic new fragrance Amour, as a continuation of its iconic Today Tomorrow Always collection. Award-winning actress, activist and mother, Olivia Wilde, will remain as the face of the line, representing each of the classic fragrances in the franchise.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7533751-avon-olivia-wilde-amour-fragrance/

Photo – http://photos.prnewswire.com/prnh/20150529/219575

Today Tomorrow Always Amour is a fragrance that captures the joy of a storybook romance, celebrating the deep and powerful love between two people. As the face of the fragrance, Olivia Wilde perfectly embodies the romantic feel of the new elegant, floral scent. Wilde believes in the captivating power of love, and beyond all else, cherishes the time she gets to spend with the ones she loves.

“The best thing about love for me is that incredible feeling of excitement, the thrill of seeing the person you love and how it just gets your adrenaline going,” shared Olivia Wilde. “It’s so romantic when someone shows up unexpectedly. The most romantic thing anyone’s ever done for me is move mountains to spend more time with me.”

Today Tomorrow Always Amour, represents the excitement and anticipation of seeing your true love and celebrates the bliss of two hearts ready to experience a lifetime of joy together. With notes of bright citrus and pure white florals, the scent is a perfect union of a light and elegant bouquet. 

  • Top Notes: The fragrance opens with a marriage of sparkling orange and bright lemon and lime, creating a joyful energy.
  • Heart: The heart reveals delicate and creamy jasmine petals, a timeless and beloved flower that symbolizes deep affection and happiness.
  • Dry Down: The fragrance finishes with creamy sandalwood for an addictive, lasting scent.

Today Tomorrow Always Amour is now available for purchase through Avon Representatives and at Avon.com. To hear more from the Olivia Wilde, and the other empowering women of Avon, visit BeautyforaPurpose.com.

About Avon
Avon is the company that for more than 125 years has stood for beauty, innovation, optimism and, above all, for women. With nearly $9 billion in annual revenue, Avon products are sold through 6 million active independent Avon Sales Representatives worldwide. Avon products include color cosmetics, skincare, fragrance, and fashion and home, featuring such well-recognized brand names as Avon Color, ANEW, Avon Care, Skin-So-Soft, and Advance Techniques. Learn more about Avon and its products at www.avoncompany.com.

About Olivia
As an actress, activist, and producer, Olivia Wilde has done it all. She’s been seen across the globe in television shows and films such as House M.D, Tron: Legacy and the Oscar nominated film HER. In addition to being in front of the camera, she’s gone on to produce her own critically acclaimed films (Drinking Buddies, Meadowland) and award-winning documentaries (Body Team, Sun City Picture House). Additionally, Wilde recently launched Conscious Commerce a company that is both a creative agency and incubator fostering conscious consumerism. On the philanthropy front, Wilde sits on the board of Artists For Peace and Justice and on the foundation board of the ACLU of Southern California.

 

 

Olivia Wilde and Avon announce the new fragrance, Today Tomorrow Always Amour.

 

Award-winning actress, activist and mother, Olivia Wilde, continues as the face of Avon’s Today Tomorrow Always collection, with the launch of the newest scent, Amour.

 

Award-winning actress, activist and mother, Olivia Wilde, continues as the face of Avon’s Today Tomorrow Always collection, with the launch of the newest scent, Amour.

 


Send Head Lice Packing Before Kids Leave For Summer Camp

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Send Head Lice Packing Before Kids Leave For Summer Camp


Being Proactive About Lice Can Prevent Embarrassment for Children at Check-In


MORRISVILLE, N.C., June 1, 2015 /PRNewswire-HISPANIC PR WIRE/ — Summer camp is one of the most important times to be vigilant about head lice and take measures to protect your kids. Many summer camps, especially those with overnight stays, perform head lice checks on registration day. It can be frustrating and costly for a child to be delayed from orientation for treatment – or worse, sent home.

Second only to the common cold, head lice infestation remains the most frequent health issue facing children ages 3 to 11, with up to 12 million cases reported in the U.S. each year according to the CDC. Situations of close proximity and shared belongings increase the chances that your child may be exposed to head lice.  The good news is that advanced scientific research has produced innovative solutions that deliver efficacy through safe, non-toxic ingredients to not only treat lice but protect against possible infestation where there is a likelihood of exposure.  

Before sending kids off to camp, parents should check their children for head lice. Lice can be present before there are any symptoms such as itching. Exponential growth of an infestation and the transmission of lice to others can occur before there are any telltale signs.

A switch to a protective lice shampoo in place of regular daily shampoo before, during and after camp is a simple step to gain peace of mind and a powerful tool to stop a potential infestation.  Parents should pack a protective shampoo for their children to use while at camp and for at least 10 – 14 days following camp to ensure any hitchhikers that come home are eliminated before an infestation can grow.

Brooke Coffelt, PharmD, a practicing pharmacist in Mississippi has treated lice infestations in both the inpatient and outpatient settings. “In situations where a child has been exposed to lice, I recommend to parents that they use the protective shampoo to kill any stray lice the child may have contracted for peace of mind.”

“Most lice products available to consumers are treatments which are not recommended for use unless you know your child has lice,” said Coffelt. “Parents want to know how they can be more proactive in protecting their children and what to do when they hear a fellow camper or classmate has lice. Vamousse Lice Protection daily shampoo is a breakthrough because it gives parents the ability to halt any lice their child may be exposed to and protect against an infestation by using only safe, pesticide-free ingredients. As a daily shampoo, it’s a simple swap in their normal routine.”

Vamousse Lice Protection shampoo, made in the U.S., comes in an 8 fluid ounce (236mL) bottle and is available nationwide at Walmart and online at Amazon.com and Drugstore.com.

If you discover your child has lice before heading to camp, make sure to treat them in advance. When choosing a product, consider the speed and reliability of the treatment. Many lice treatments on the market rely on synthetic pesticides like pyrethrin and permethrin to kill lice, and studies have shown that lice have become increasingly resistant to these compounds.  

Vamousse Lice Treatment, recommended for active infestations, kills lice and eggs with a single 15-minute application, including resistant lice because it works differently, killing lice by dehydration rather than synthetic chemicals.  No follow-up treatment is required since lice and eggs are killed during the first application, making lice elimination easier for families. Vamousse Lice Treatment is available nationwide at Walmart, CVS and Walgreens, and online at Amazon.com and Drugstore.com. For further information on lice identification, pesticide resistance, and tips on battling lice visit www.vamousselice.com.

About TyraTech
Established in 2004, TyraTech, Inc. (AIM: TYR and TYRU) is a life sciences company focusing on nature-derived insect and parasite control products that are as effective as traditional chemical options while providing a new level of safety for people, animals and the environment. TyraTech’s Nature’s Technology® leverages its patented scientific platform to provide a full range of biocides, head lice and insect repellent solutions.


Munoz Leads Honda 1-2 Finish in Detroit Dual 1

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DETROIT, May 31, 2015 /PRNewswire-HISPANIC PR WIRE/ — Carlos Munoz combined near-perfect driving in challenging, constantly changing conditions with bold pit strategy from his Andretti Autosport team to score his maiden Verizon IndyCar Series victory and lead a 1-2 Honda finish Saturday on the temporary Belle Isle street circuit in the first of two races this weekend in Detroit, Michigan.

Photo – http://photos.prnewswire.com/prnh/20150531/219621
Logo – http://photos.prnewswire.com/prnh/20140312/LA82397LOGO-a

Starting deep in the field, 20th, Munoz gained five positions and avoided trouble during the early, wet stages of the scheduled two-hour contest. As the track dried out mid-race, Munoz moved into the lead, then consolidated his advantage as he remained out on track in a light rain, when many competitors pitted for wet weather tires. Building a massive, 30-second lead, he was then able to pit for rain tires on Lap 42 and retain his advantage when he returned to the track as the rain intensified. Lightning in the area forced race officials to halt the race after 47 laps of a scheduled 70, with Munoz leading Andretti by more than 30 seconds.

After being the first to change to dry weather “slick” tires on Lap Nine, Andretti employed a similar strategy to finish second after leading a race-high 23 laps, his run marred by only an inadvertent brief activation of the pit-lane speed limiter on Lap 33, turning the lead over to Munoz, and making his final pit stop two laps sooner than the winner.

A.J. Foyt Racing’s Takuma Sato dominated the early, wet laps, moving into the lead on the fourth lap and leading 12 laps prior to the first round of pit stops. But contact with Josef Newgarden on Lap 18 resulted in damage to Sato’s front wing and the resulting pit stop dropped him out of contention for the victory. Teammate Jack Hawksworth, running a split strategy from Sato, moved into the lead pack after the first round of pit stops and capitalized on that advantage for finish seventh for Honda.

Video recaps from this weekend’s Honda and Acura activities at Detroit, including two Verizon IndyCar Series races, a pair of Pirelli World Challenge runs and Saturday’s TUDOR United SportsCar race, are being posted on the “Honda Racing/HPD” YouTube channel. Produced by the Carolinas Production Group, the video packages can be found in the 2015 HPD Trackside Video Playlist at: https://www.youtube.com/HondaRacingHPDTV.

With the completion of the first race of this weekend’s double header, drivers and teams now are already preparing for second race on Sunday. The 70-lap eighth round of the Verizon IndyCar Series starts at 3:30 p.m. EDT, with live television coverage on ABC.

Carlos Munoz (#26 Andretti Autosport Honda) started 20th, finished 1st, 1st career Indy car victory: “It wasn’t the way I wanted to win. I wanted to win it 100 per cent, running all the laps, but this is racing. My team did a great job in the strategy, and I think I also did a great job on the slick tires when the track was still a little bit wet. Really nice – my first victory in Indy car. I’m feeling really comfortable going into tomorrow’s race. Hopefully, we’re going to be able to fight for the win again.”

Marco Andretti (#26 Andretti Autosport Honda) started 9th, finished 2nd: “To get slicks on, the consensus on the timing stand was the opposite [of what I wanted], so I said ‘the guys better ready, because I’m coming in’. To me, it wasn’t really a gamble, I was ready to go to slicks. I thought the track was there and there was going to be a couple of laps of yellow before we went to green. It was drying quick; the concrete [pavement] dries very quick. That’s where it started. It was a blessing and a curse, because that’s where I lost the race, too, as Carlos was able to do a couple of laps [more] than me. It was a bummer, but a heck of an effort by the team.”

Art St. Cyr (President, Honda Performance Development) on today’s race: “Carlos Munoz drove a perfect race, and Andretti Autosport made all the right strategy calls, in really challenging conditions. Carlos pulled out to a huge lead and truly earned his first Indy car victory. Both Carlos and Marco Andretti were extraordinary, staying out on slick tires longer than just about everyone else, and still pulling away from the field even as the rain returned. That made the difference today, and resulted in a one-two finish for Honda. In the early, wet laps, Takuma Sato also was outstanding until colliding with Josef Newgarden. A good day for Honda, and now we’ll do it all again tomorrow.”


Diana Fuentes-Michel, Executive Director of the California Student Aid Commission, Announces Her Retirement

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Diana Fuentes-Michel, Executive Director of the California Student Aid Commission, Announces Her Retirement



35 years in California Higher Education Policy


SACRAMENTO, California, May 30, 2015 /PRNewswire-HISPANIC PR WIRE/ — Effective August 1, 2015, Diana Fuentes-Michel, Executive Director of the California Student Aid Commission, has decided to step down. She has an impressive 35 years of public service to the people and the students of the State of California; and, 12 of those years were spent as executive director of the Commission.

The California Student Aid Commission is the principal state agency responsible for administering financial aid programs for students attending public and private universities, colleges, and vocational schools in California. The California Student Aid Commission also provides financial aid policy analysis and leadership, in partnership with California’s colleges, universities, financial institutions and financial aid associations. The Commission awards $2 billion in college financial aid to over 300,000 students in California annually. The mission of the organization is to make education beyond high school financially accessible for all Californians.

“As I leave state service, I will continue my work with low-income, first-generation students, particularly our state’s Dreamers. I intend to remain a voice for those students who have not been afforded access to quality education. I plan to speak, volunteer and continue my mentorship of the next generation of student leaders for California,” said Fuentes-Michel.

Commission Chair Hal Geiogue said, “Diana has had a long and distinguished career serving the students and citizens of California. The Commission wishes her the best as she moves forward.”

During her time in state service, she had the opportunity to work for the Governor of California as Assistant Secretary for Higher Education and Undersecretary for Education during the Administration of Governor Gray Davis. She also served in the California Legislature as a former Senate and Assembly staffer, a Budget Analyst for the Department of Finance, as Vice Chancellor for the California Community Colleges, as the Director of Public Affairs in the area of Educational Outreach for the University of California as well as the Legislative and Budget Director for the California Postsecondary Education Commission (CPEC), the former coordinating board for California postsecondary education.

During her tenure, she worked with the Commission and its staff to:

  • Increase the number of students receiving Cal Grants by 97 percent and the cost to fund the awards program by 238 percent from 2004-2014.
  • Develop and expand a $25 million dollar comprehensive outreach program to low income students including a 100% increase in Cash for College Workshops (400 in 2003, 800 in 2014).
  • In April 2014 the U.S. Department of Education reported that California was among the ten most improved states in FAFSA completion, a designation attributable to the increase.
  • Implement the California Dream Act, the nation’s first state financial aid program for qualified, undocumented immigrant-status college-bound high school graduates.
  • Initiate California’s WebGrants4Students online service to provide students with 24/7 access to track their financial aid grant applications.
  • Automate the Commission’s student service call center to expedite financial aid information sharing for students, parents and educational institutions.
  • Implement a real-time grant delivery system to streamline administrative processes and information sharing between Commission staff, financial aid offices, students and parents.
  • In the last four years of the Brown administration, 77,000 more students received a Cal Grant, 80,000 additional students with the Middle Class Scholarship.
  • The Dream Act and Middle Class Scholarship were passed and implemented, the Cal B access grant increased to $1,648 and the passage and signature of the College Access Tax Credit (Senate Bill 798 De Leon) holds the promise of the Cal Grant B rising closer to the real cost of college (from $1,648 to $3,000).
  • She directed the successful transition of the Federal Family Education Loan Program (FFELP) to the Direct Lending Program. This transition resulted in over $460 million in grant aid and services provided to the State of California.
  • She also transitioned the Commission into online, social media platforms that reach thousands of students, school administrators, counselors, media and community partners.

Each year, the Commission with its staff of approximately 107 positions:

  • Processes over 1.5 million FAFSA and California Dream Act applications;
  • Notifies over 426,000 students of their eligibility for our programs;
  • Distributes funds to over 295,000 students;
  • Provides thousands of high school counselors, teachers and outreach personnel with training on the FAFSA and aid processes; and
  • Answers thousands of calls and emails regarding eligibility for our eleven programs.

Fuentes-Michel added, “All of what I have been able to achieve over the years is because of the great staff of the California Student Aid Commission. It has been an honor to serve with them and I will miss my daily interaction with them. My plans are to retire effective August 1, 2015 to provide the Commission with sufficient time to establish a search process to select a qualified candidate to assume the responsibility of executive director. I will work cooperatively to assist the Commission through the transition of leadership.”

In closing, Fuentes-Michel states, “I want to thank the Commission for allowing me to work and provide leadership on the important policy issues that impact college-going students among low-income and working class families. My passion as a policy “warrior” on college affordability and equal educational access opportunity come from my own personal struggle to improve my life through achieving a quality education. My career and public service would not have been possible without the existence of the Cal Grant program. Without the ability to afford a college education, I would not have been able to obtain, not one, but, two degrees. The federal, state and institutional aid programs allowed me to afford college. The student support programs at Loyola Marymount University and the educators who assisted me and cared about my success were part of the package of programs and services that allowed me to successfully graduate.”

For more information and interviews, please call (916) 206-1285.

Available Topic Expert: For information on the listed expert, click appropriate link.
Diana Fuentes-Michel
ProfNet – http://www.profnetconnect.com/dianafuentes-michel


SBA Names El Clasificado 2015 Minority Small Business Champion of the Year

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SBA Names El Clasificado 2015 Minority Small Business Champion of the Year


The Latino multi-media marketplace where businesses have been selling products and services to the Hispanic community for more than 27 years has been honored for helping small businesses thrive in Los Angeles


LOS ANGELES, May 29, 2015 /PRNewswire-HISPANIC PR WIRE/ — What started as a small free publication in 1988 to connect buyers and sellers in East Los Angeles has now become the multi-media marketplace of choice for more than 200,000 small businesses that advertise in El Clasificado to reach the Hispanic market. Many of these small businesses meet their weekly marketing needs with as little as a $9 ad in print or free ads online.  

Not only does El Clasificado provide easy and economical print and online channels for small businesses to advertise, but the company also offers free training and expos through their Su Socio De Negocios brand that educate and inform entrepreneurs about opportunities and tools to grow their businesses. To honor this visionary product and service, the Small Business Administration, Los Angeles District, is recognizing El Clasificado as “Minority Small Business Champion of the Year.” 

“After 27 years, El Clasificado is still fresh and inspiring because we love enabling the smallest business owners with limited marketing budgets and business skills to successfully sell their goods and services in Latino communities. Most of our business customers are not trying to be high flying entrepreneurs. They just want to build a business that feeds their families and builds a foundation for future opportunities. We have many customers who started with a humble office and no employees that now have bustling multi-office businesses with many employees. We have plumbers, attorneys, mariachis, car dealers, and many types of businesses that want to reach the Hispanic audience in a local marketplace. Over the years, it has been necessary to innovate and transform El Clasificado to be relevant and continue serving the needs of our small business advertisers. It is a great honor to be recognized for these tireless efforts by the SBA. On behalf of our entire El Clasificado team, we are very grateful,” said Martha de la Torre, CEO. 

Co-founder, Chairman and husband, Joe Badame adds, “This award reflects our connection with the community and the mutual understanding that has existed all these years. We are proud to continue serving small business owners not only with our flagship publication of over 500,000 weekly circulation, but also with our small business expos, micro web sites, social media services, and digital marketplace that helps connect millions of potential buyers with sellers.”

“National Small Business Week gives us a chance to honor the Los Angeles District’s small businesses’ hard work, innovative ideas, and dedication to community,” said Los Angeles District Office, District Director, Victor Parker.

The Annual Small Business Week awards ceremony will take place on June 2nd at the Westin Bonaventure Hotel in Los Angeles. 

Contact:
For interviews contact Alicia Garcia de Angela, Director of Content and Communications, [email protected], 1-800-450-5852.


Bernstein Liebhard LLP: Studies Show Fetal Dangers of Zofran Use During Pregnancy and the Need for More Research

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Bernstein Liebhard LLP: Studies Show Fetal Dangers of Zofran Use During Pregnancy and the Need for More Research


NEW YORK, May 29, 2015 /PRNewswire-HISPANIC PR WIRE/ — As Zofran lawsuits filed against GlaxoSmithKline mount, court documents indicate that plaintiffs and their guardians allege the drug maker knew about the potential dangers posed to fetuses who are exposed to the medication during the first trimester of pregnancy, reports Bernstein Liebhard LLP.

Logo – http://photos.prnewswire.com/prnh/20120202/MM47134LOGO

A lawsuit filed on May 21, 2015 in the U.S. District Court, Eastern District of Arkansas by the parents of child who was born with a cleft lip alleges that GSK knew the dangers the drug could pose on unborn fetuses. The complaint says that animal studies conducted in the 1980s revealed that the active ingredient in Zofran crossed the placental barrier to the fetus, and indicated “toxicity, intrauterine deaths, and malformations in offspring.

A lawsuit filed in February by the mother of a child born with several congenital heart abnormalities in U.S. District Court, District of Massachusetts makes similar allegations. The suit claims that by 1992, GSK was receiving reports of birth defects associated with use of Zofran. The plaintiffs contend that by 2000, the company had received at least 32 reports of Zofran birth defects, and at least 200 more to date. Yet these reports were never disclosed to the very physicians who were prescribing the medication. (Case 1:15-cv-10429) [Filed February 16, 2015]

Both complaints note that GlaxoSmithKline agreed to pay $3 billion to resolve allegations by the U.S. Department of Justice that it was illegally promoting several medications, including the off-label marketing of Zofran as a treatment for morning sickness.

Studies Show Dangers of Zofran Use in First Trimester of Pregnancy

At least four studies have indicated that use of Zofran or its generic version by pregnant women may lead to an increased risk of serious birth defects. A study conducted by researchers at Harvard University, the U.S. Centers for Disease Control, and the Slone Epidemiology Center found that women who consumed ondansetron during their pregnancy were more than twice as likely to give birth to a child with cleft palate.

A study published in 2013 in BioMed Research International linked Zofran use during the first trimester of pregnancy to an increased risk major birth defects, preterm birth, and shorter birth length. 

Danish researchers found that babies who were exposed to ondansetron in utero were more than twice as likely to be born with atrial and ventricular septal defects and more than four times as likely to have atrioventricular septal defects.

In 2014, research appearing in the journal Reproductive Toxicology  found that babies who were exposed to Zofran during early pregnancy faced a statistically significant increased risk for cardiovascular defects, notable cardiac septum defects.

Children who were born with serious birth defects allegedly due to pre-natal Zofran exposure may be entitled to file claims against GlaxoSmithKline. To learn more, contact Bernstein Liebhard at 1-844-4-Zofran, or visit our website at http://www.demandazofran.com/.  

About Bernstein Liebhard LLP 
Bernstein Liebhard LLP is a New York-based law firm exclusively representing injured persons in complex individual and class action lawsuits nationwide since 1993. As a national law firm, Bernstein Liebhard LLP possesses all of the legal and financial resources required to successfully challenge billion dollar pharmaceutical and medical device companies. As a result, our attorneys and legal staff have been able to recover more than $3 billion on behalf of our clients. The Firm has been named by The National Law Journal to the Plaintiffs’ Hot List, recognizing the top plaintiffs firms in the country, for the past 12 consecutive years. Bernstein Liebhard LLP is the only firm in the country to be named to this prestigious list every year since it was first published in 2003.

Bernstein Liebhard LLP 
10 East 40th Street 
New York, New York 10016 
1-844-496-3726

ATTORNEY ADVERTISING. © 2015 Bernstein Liebhard LLP. The law firm responsible for this advertisement is Bernstein Liebhard LLP, 10 East 40th Street, New York, New York 10016, 844-496-3726. Prior results do not guarantee or predict a similar outcome with respect to any future matter.

Contact Information: 
Sandy A. Liebhard, Esq. 
Bernstein Liebhard LLP 
info(at)demandazofran(dot)com

http://www.demandazofran.com/  
https://plus.google.com/115936073311125306742?rel=author

 


Send Head Lice Packing Before Kids Leave For Summer Camp

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Send Head Lice Packing Before Kids Leave For Summer Camp

Being Proactive About Lice Can Prevent Embarrassment for Children at Check-In


MORRISVILLE, N.C., May 29, 2015 /PRNewswire-HISPANIC PR WIRE/ — Summer camp is one of the most important times to be vigilant about head lice and take measures to protect your kids. Many summer camps, especially those with overnight stays, perform head lice checks on registration day. It can be frustrating and costly for a child to be delayed from orientation for treatment – or worse, sent home.

Second only to the common cold, head lice infestation remains the most frequent health issue facing children ages 3 to 11, with up to 12 million cases reported in the U.S. each year according to the CDC. Situations of close proximity and shared belongings increase the chances that your child may be exposed to head lice. The good news is that advanced scientific research has produced innovative solutions that deliver efficacy through safe, non-toxic ingredients to not only treat lice but protect against possible infestation where there is a likelihood of exposure.

Before sending kids off to camp, parents should check their children for head lice. Lice can be present before there are any symptoms such as itching. Exponential growth of an infestation and the transmission of lice to others can occur before there are any telltale signs.

A switch to a protective lice shampoo in place of regular daily shampoo before, during and after camp is a simple step to gain peace of mind and a powerful tool to stop a potential infestation. Parents should pack a protective shampoo for their children to use while at camp and for at least 10 – 14 days following camp to ensure any hitchhikers that come home are eliminated before an infestation can grow.

Brooke Coffelt, PharmD, a practicing pharmacist in Mississippi has treated lice infestations in both the inpatient and outpatient settings. “In situations where a child has been exposed to lice, I recommend to parents that they use the protective shampoo to kill any stray lice the child may have contracted for peace of mind.”

“Most lice products available to consumers are treatments which are not recommended for use unless you know your child has lice,” said Coffelt. “Parents want to know how they can be more proactive in protecting their children and what to do when they hear a fellow camper or classmate has lice. Vamousse Lice Protection daily shampoo is a breakthrough because it gives parents the ability to halt any lice their child may be exposed to and protect against an infestation by using only safe, pesticide-free ingredients. As a daily shampoo, it’s a simple swap in their normal routine.”

Vamousse Lice Protection shampoo, made in the U.S., comes in an 8 fluid ounce (236mL) bottle and is available nationwide at Walmart and online at Amazon.com and Drugstore.com.

If you discover your child has lice before heading to camp, make sure to treat them in advance. When choosing a product, consider the speed and reliability of the treatment. Many lice treatments on the market rely on synthetic pesticides like pyrethrin and permethrin to kill lice, and studies have shown that lice have become increasingly resistant to these compounds.

Vamousse Lice Treatment, recommended for active infestations, kills lice and eggs with a single 15-minute application, including resistant lice because it works differently, killing lice by dehydration rather than synthetic chemicals. No follow-up treatment is required since lice and eggs are killed during the first application, making lice elimination easier for families. Vamousse Lice Treatment is available nationwide at Walmart, CVS and Walgreens, and online at Amazon.com and Drugstore.com. For further information on lice identification, pesticide resistance, and tips on battling lice visit www.vamousselice.com.

About TyraTech
Established in 2004, TyraTech, Inc. (AIM: TYR and TYRU) is a life sciences company focusing on nature-derived insect and parasite control products that are as effective as traditional chemical options while providing a new level of safety for people, animals and the environment. TyraTech’s Nature’s Technology® leverages its patented scientific platform to provide a full range of biocides, head lice and insect repellent solutions.


Honda and Acura Financial Services Launch Digital Campaign for 2015 College Grads

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#GradDad is a new campaign from Honda Financial Services that seeks to connect with recent college grads.








TORRANCE, Calif., May 29, 2015 /PRNewswire-HISPANIC PR WIRE/ — Seeking to connect with graduating college students, American Honda Finance Corporation (AHFC) has launched two digital campaigns promoting their Honda and Acura College Grad programs. GradDad from Honda Financial ServicesSM (HFS) and Look the Part from Acura Financial Services® (AFS) offer recent college graduates $500 toward the finance or lease of a Honda or Acura vehicle. With almost four million students graduating from college this year,  AHFC is tapping into the millennial market with a promotional strategy based entirely on social media and online influencers.

Photo – http://photos.prnewswire.com/prnh/20150528/219310
Logo – http://photos.prnewswire.com/prnh/20100923/HONDALOGO

“Young buyers live online so it’s the most effective place to reach them,” explains Petar Vucurevic, senior manager, Sales and Marketing, American Honda Finance Corporation. “Our campaign engages grads in a fun and informative way.”

Since most Millennials seek advice about finances from their parents, HFS is connecting with customers through GradDad, a fictional, all-knowing father figure, who is serving as the voice of the 2015 Honda College Grad Program. According to Youtube, 41% of their users are 18-24 years old, so GradDad is offering up meaningful advice about everything from flossing to finances through the use of  short videos that help recent graduates navigate their post-college life, and save $500 on a brand new Honda.

GradDad is connecting with visitors on the Honda Financial Services Facebook and Twitter pages where users can ask questions with #AskGradDad. HFS has also partnered with YouTube stars Ronnie Shalvis, Hunter March, and Brittani Louise Taylor to promote the program with their own Q&A sessions with him.

According to a recent study1, over 40% of Millennial Acura buyers stated that improving their image was the main reason for purchasing a luxury vehicle, so AFS is building off Acura’s aspirational appeal with its 2015 College Graduate campaign: Look the Part. Millennials can not only update their image from struggling college student to polished professional by leasing or financing a new Acura, but can also use the $500 they save through the College Grad Program for some new threads.

To promote Look the Part, AFS is leveraging the influence of popular fashion and lifestyle blogs Style Girlfriend, Scout Sixteen, He Spoke Style, Masculine Style, and Men’s Style Pro by having each blogger share how to dress to impress with the $500 they can save through the Graduate Program. YouTube stars Anna Akana and That’s Heart will also be educating their followers on how they can “graduate to a higher class” with the Look the Part campaign through their popular channels.

About American Honda Finance Corporation
Honda Financial ServicesSM and Acura Financial Services® are DBAs of American Honda Finance Corporation (AHFC). American Honda Finance Corporation is a wholly owned subsidiary of American Honda Motor Co., Inc., the sole authorized distributor of Honda and Acura motor vehicles, Honda motorcycles, Honda power equipment, Honda marine products, and Honda and Acura parts and accessories in the United States. American Honda Motor Co., Inc., is a wholly owned subsidiary of Honda Motor Co., Ltd.

1 Source: Strategic Vision 2013 W1-W2 (filter: age 20-29, college+)

 

 


Markel Corporation names Mike Clancy Chief Operating Officer, Claims

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Markel Corporation names Mike Clancy Chief Operating Officer, Claims


RICHMOND, Va., May 28, 2015 /PRNewswire-HISPANIC PR WIRE/ — Markel Corporation (NYSE: MKL) announced today that Mike Clancy has been named Chief Operating Officer, Markel Claims, effective June 15. In Clancy’s new position, he will be based in Richmond, Virginia and report to Nick Conca, Chief Claims Officer.

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Clancy will focus primarily on accelerating efforts to improve the customer experience and manage the relationship between claims and underwriting teams. To support these initiatives he will be leveraging Markel’s data and analytics capabilities, driving process improvement efforts, and applying technology to make the claims process easier to navigate.

Clancy joined Markel in January 2012 as a Managing Director. In his current role, he has partnered with leadership teams across Markel’s divisions, departments, and the Office of the President to focus on creating business efficiencies and developing tools and resources to support operating discipline.

Prior to joining Markel, Clancy worked for the Boston Consulting Group (BCG) and was a consultant for Markel. He has more than 20 years of experience consulting to the insurance and financial services industries. He has worked extensively with both carriers and brokers in the insurance space, focusing on growth strategies, the consumer experience, and business transformation. Prior to joining BCG, he held various positions in financial services consulting, including co-founding research and advisory firms in New York and Washington, DC. 

“Mike’s strong knowledge of Markel’s business, in all its complexity, combined with his industry expertise, will allow us to improve performance across the entire Claims organization,” said Conca. “I am excited to welcome him to our leadership team and look forward to reinforcing claims services as one of Markel’s core strengths and compelling competitive advantages.”

About Markel Corporation
Markel Corporation is a diverse financial holding company serving a variety of niche markets. The Company’s principal business markets and underwrites specialty insurance products. In each of the Company’s businesses, it seeks to provide quality products and excellent customer service so that it can be a market leader. The financial goals of the Company are to earn consistent underwriting and operating profits and superior investment returns to build shareholder value. Visit Markel Corporation on the web at markelcorp.com.