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Honda Accord, Civic, CR-V, and Odyssey Continue as America’s Most Popular Vehicles in Their Segments With Individual U.S. Car Buyers in 2014

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Honda Accord, Civic, CR-V, and Odyssey Continue as America's Most Popular Vehicles in Their Segments With Individual U.S. Car Buyers in 2014





Honda Accord, Civic, CR-V, and Odyssey Continue as America’s Most Popular Vehicles in Their Segments With Individual U.S. Car Buyers in 2014


– Accord was again the most popular car in America(1) in 2014 based on retail registrations

– Civic finished 2014 more than 44,000 units ahead of its nearest competitor(2)

– CR-V is the #1 SUV in America and best-selling SUV of the decade(3)

– Retail car buyers choose Odyssey more than any other minivan in America(4)


TORRANCE, Calif., Feb. 18, 2015 /PRNewswire-HISPANIC PR WIRE/ — Final retail registrations for 2014 are now available and once again four Honda models led the industry in retail registrations in their respective segments, according to Honda analysis of data from IHS Automotive. Repeating their 2013 performances, the Accord, Civic, CR-V and Odyssey were the top choice of individual U.S. car buyers in their respective segments in 20145. Based on retail registrations, Honda has three of the top six best-selling passenger vehicles in America.  Honda’s registrations to individual buyers as a percentage of total registrations is 98 percent6, the highest of any mainstream brand in the U.S.

Photo – http://photos.prnewswire.com/prnh/20150218/176351-INFO
Logo – http://photos.prnewswire.com/prnh/20140415/73520

“Retail sales are simply a better yardstick for measuring real-world product appeal and Honda’s focus on retail sales translates to higher resale value and lower lifetime ownership costs for our customers,” said Jeff Conrad, senior vice president and general manager of the Honda Division. “We’re looking to build on our retail sales momentum in the light truck category in the year ahead with innovative new products including the new Honda HR-V crossover and redesigned Pilot SUV.”

Accord, CR-V, and Civic led retail registrations in the three highest volume passenger vehicle segments in the U.S.  Excluding full-size pickup trucks, Accord, CR-V and Civic rank first, third, and fourth, respectively in retail registrations in 2014.

For the second year in a row, Accord, CR-V, and Civic – Honda’s top three selling models – accounted for more than one million in registrations in 2014. Each of these three models achieved retail registrations of more than 300,000 units. Overall, the Honda brand set an all-time annual sales record with sales of 1.37 million units.

Honda brand highlights, based on Honda’s analysis of IHS Automotive new-vehicle registration data for 2014, include:

  • Excluding full-size pickups, the Accord, CR-V and Civic continue to hold three of the top four slots – first, third and fourth, respectively – in retail registrations in 2014.
  • With retail registrations of 382,535 units in 2014, the Accord easily outpaced the competition as the most popular car in America for the second straight year.
  • CR-V is America’s retail and outright best-selling SUV of 2014, and the best-selling SUV of the past decade. On a retail basis, CR-V registrations rose 10.5 percent to 331,706 units compared to 2013, giving CR-V a more than 80,000-unit lead over the #2 selling vehicle in the segment in 2014.
  • Civic retail registrations of 317,025 units in 2014 led all compact cars, besting the nearest segment competitor by nearly 45,000 units.
  • Odyssey retail registrations of 119,615 units continue to make it the top choice among retail minivan customers – at 32 percent retail segment share.

About Honda

Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Crosstour, Civic, Fit, and CR-Z along with the Pilot, and CR-V sport-utility vehicles and the Odyssey minivan.

Honda has been producing automobiles in America for more than 30 years and currently operates 16 major manufacturing facilities in North America. In 2014, nearly 98 percent of all Honda brand vehicles sold in U.S. were made in North America, using domestic and globally sourced parts.

1 Based on IHS Automotive, U.S. new vehicle retail registrations for 2013 and 2014 among all car models
2 Based on IHS Automotive, U.S. new vehicle retail registrations for 2013 and 2014 among Non-Luxury Traditional Compact Segment
3 Based on Automotive News Center data for all SUV and CUV models 2004-2014 calendar years.
4 Based on IHS Automotive, U.S. new vehicle retail registrations for 2013 and 2014 among all van and minivan models
5 Based on IHS Automotive, U.S. new vehicle retail registrations for 2013 and 2014 in the Non-Luxury Traditional Mid Size car, Non-Luxury Compact CUV, Non-Luxury Traditional Compact Car, and Non-Luxury Mid Size Van Segments
6 Based on IHS Automotive, U.S. new vehicle total and retail registrations sales mix in 2014 for all mainstream brands

 

 


MediaPost Communications — a prominent publisher and producer of conferences for media, marketing and advertising professionals — announces speakers for its “Engage Hispanics” Conference in Miami on Tuesday, February 24th

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MediaPost Communications — a prominent publisher and producer of conferences for media, marketing and advertising professionals — announces speakers for its “Engage Hispanics” Conference in Miami on Tuesday, February 24th

Conference Theme is “Diversity Within Diversity: Tapping The Many Hispanic Markets”


NEW YORK, Feb. 18, 2015 /PRNewswire-HISPANIC PR WIRE/ — MediaPost Communications announces the speakers for its “Engage Hispanics” Conference in Miami on Tuesday, February 24th. They include Juan Pablo Gonzalez from Coca-Cola, Ruben Rivera from State Farm, Francisco Rivera of Telemundo, Xavier Turpin of Dunkin Brands and Mike Valdes-Fauli of Pinta. A full list of speakers can be found at http://www.mediapost.com/engage-hispanics/speakers. The conference will take place at Hyatt Regency Miami, Florida.

MediaPost's "Engage Hispanics" Marketing Conference, to be held on Tuesday, February 24th at the Hyatt Regency Miami, Florida

Logo – http://photos.prnewswire.com/prnh/20150218/176298LOGO

The day’s agenda will focus on marketing in a multicultural nation. Differences in national roots, language choice, generational identity and location all make this a tale of many markets where brands and their agencies can’t expect success from standard national ad plan strategies or one-size-fits-all creative.

MediaPost is well known for the quality of their conferences, which are programmed exclusively by proven, expert, unbiased journalists. Gary Milner, Lenovo’s Director of Digital Marketing has said MediaPost’s industry expertise allows him “… to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come.”

For more information on the “Engage Hispanics” Conference, please go to: http://www.mediapost.com/engage-hispanics/

MediaPost will also be holding an OMMA (Online Media Marketing & Advertising) Conference on the “Art & Science of Digital Advertising” on Monday, February 23rd at the same venue. This conference will focus on strategies and tools available to marketers and agencies to master both the creative and the science of online advertising. For more information on this conference, please go to:  http://www.mediapost.com/omma-miami/

About The Company

MediaPost Communications provides news and commentary by leading media and marketing journalists, not only on industry trends but how technology is changing every aspect of social interaction. For almost 20 years, mediapost.com has been the largest and most influential online publisher for media, marketing and advertising professionals … a complete resource for news, research, and events.

MediaPost produces and hosts a variety of industry events throughout the year. These highly respected events deliver the premium level of content, depth, and valuable information found daily in MediaPost publications and websites to thousands of attendees comprised of top advertising agency executives, leading brand marketers, publishers, researchers, analysts and top media, marketing and advertising industry practitioners.

Contact: Laura Daly, [email protected], 1-212-849-2905


Amscot to celebrate Hialeah branch open house on Saturday, February 21st, while supporting local non-profit organization

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Amscot to celebrate Hialeah branch open house on Saturday, February 21st, while supporting local non-profit organization.


HIALEAH, Fla., Feb. 18, 2015 /PRNewswire-HISPANIC PR WIRE/ — Amscot is set to celebrate the open house of its Hialeah branch on Saturday, February 21st from noon to 2 p.m. at 2851 West 68th Street in Hialeah. As part of the open house celebration, Amscot will be donating $500 to Parent to Parent of Miami, a Community Parent Resource Center that serves Miami-Dade and Monroe county parents of children with disabilities to help them become better prepared to meet the needs of their children.

Logo – http://photos.prnewswire.com/prnh/20060316/FLAMSCOTLOGO

In addition to supporting Parent to Parent, the open house event will also offer an array of activities for families. There will be radio station giveaways from Y100 FM and Mega 94.9 FM as they broadcast live from Amscot’s parking lot. Free refreshments and lunch from Palomilla Grill will be provided and there will be giveaways from MetroPCS. An Amscot recruiter will be on hand to talk about the many exciting career opportunities available with Amscot.

The Child Rescue Network will be on hand for a free kid’s fingerprinting program. Their Safety ID Program will weigh and measure kids, take a thumbprint and photograph and give parents a laminated Safety ID Card to put in their wallets. These valuable tools save lives and can help quickly reunite a lost child with his family.

All Amscot branches are open 365 days a year, providing convenient access to financial services. Amscot offers check cashing, electronic bill payment, money transfer services, prepaid cards, notary services, cash advances, ATMs, copying and faxing service.  Additionally, a consumer can obtain money orders with no purchase fees – no other purchase is necessary for a customer to be able to purchase a money order for free.

Founded in 1989, Amscot employs more than 1,700 associates who work at the company’s 240 retail branches and at the company’s corporate headquarters in Tampa. Amscot operates branches in 20 Florida counties. The company has retail locations in Hillsborough, Pinellas, Pasco, Hernando, Polk, Hardee, Highlands, Manatee, Sarasota, Orange, Osceola, Seminole, Lake, Volusia, Brevard, Marion, Citrus, Flagler, Broward and Miami-Dade counties.


Heart Health Month: One Of 12 Reasons To Enjoy California Strawberries

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Heart Health Month: One Of 12 Reasons To Enjoy California Strawberries

Available Year-Round, Strawberries are a Delicious Way to Boost Daily Nutrition, Make Dishes Tastier, and More


WATSONVILLE, Calif., Feb. 18, 2015 /PRNewswire-HISPANIC PR WIRE/ — February is Heart Health Month and just one of many reasons to add heart-healthy foods like strawberries to the daily diet. According to research, strawberries may play an important role in helping to reduce the risk of heart disease.

Photo – http://photos.prnewswire.com/prnh/20150213/175636

“Strawberries are always at the top of the list of foods I highly recommend for packing the most nutrition into everyday meals, especially when considering cardiovascular health,” said Sylvia Klinger, MS, RD, LDN, and founder of Hispanic Food Communications Inc. “It’s an easy sell with their versatility and naturally sweet taste.”

In addition to promoting heart health, the reasons to enjoy California strawberries are countless. To encourage healthier eating this month, and every month of the year, the California Strawberry Commission is focused on promoting the following 12 reasons to enjoy strawberries:

Reason #1 – High in vitamin C (more than oranges) and may boost immunity.
Reason #2 –May reduce the risk of heart disease, according to studies.
Reason #3 – Considered a superfruit with loads of antioxidants and anthocyanins.
Reason #4 – Grown by caring strawberry farmers who use sustainable farming practices.
Reason #5 – Nationally celebrated and voted America’s favorite fruit.
Reason #6 – Versatile and can be added to savory and sweet dishes.
Reason #7 – Vibrant and juicy for summer snacking and entertaining.
Reason #8 – Grown to perfection along the California coast in ideal growing conditions.
Reason #9 – Loved by kids and ideal for back to school lunches.
Reason #10 – Ideal for adding appeal to holiday dishes and special occasions.
Reason #11 – Low in sugar, naturally sweet with only 45 calories per cup.
Reason #12 – Available year-round and easy to freeze.

#12Reasons Social Media Campaign & Giveaway

To celebrate the many reasons to enjoy California strawberries, new strawberry recipes and giveaways will be regularly shared on www.californiastrawberries.com and California Strawberries’ social media pages, including Facebook, Twitter and Instagram. To enter this month’s giveaway, and a chance to win a $100 Amazon gift card, visit the 12 Reasons campaign landing page.

For more information and healthy recipes that celebrate strawberries, such as the below heart healthy recipe, visit www.californiastrawberries.com.

Grilled Salmon with Strawberry Ginger Salsa

This award-winning recipe serves up salmon with a sweet and savory fresh salsa.

Serves: 6

Ingredients

Salsa:
Prepare at least one hour ahead.
1 English or seedless cucumber, finely chopped
1 green onion, thinly sliced
1 tbsp. cilantro, cut into strips
3-4 tbsp. seasoned rice wine vinegar
2 cups fresh California strawberries, hulled and diced small
1 yellow pepper

Sauce:
1 stick unsalted butter
1 clove garlic
1 tbsp. honey
2 tbsp. soy sauce
1 tbsp. fresh lemon juice
6 Salmon fillets (or fish of your choice), skinless

Directions
Mix cucumbers, green onion, cilantro, yellow pepper and vinegar. Cover and chill at least one hour. Just before serving, add strawberries. In a small saucepan melt butter with garlic over low heat. Stir in honey, soy sauce and lemon juice and cook 2 minutes, set aside. Prepare a charcoal grill, when ready brush sauce on salmon pieces and place on a well-oiled fish grilling rack. Place rack over coals about 4 inches from fire and grill approximately 4 to 5 minutes on each side. Brush with the sauce again after turning, and again when done. Transfer to warm platter and top with salsa.

Diabetes Exchanges: Fruit 0.25, Other Carbohydrate 0.25, Lean Meat 4, Fat 4

About the California Strawberry Commission
The California Strawberry Commission is a state government agency charged with conducting research to support California’s strawberry industry. With an emphasis on sustainable farming practices, the commission works with strategic partners focusing on production and nutrition research, food safety training and education, marketing and communications, trade relations and public policy.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
Chris B. Christian
http://www.profnetconnect.com/chris_b._christian


Seaborne Airlines to Launch Service between San Juan and Anguilla

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SAN JUAN, Puerto Rico, Feb. 18, 2015 /PRNewswire-HISPANIC PR WIRE/ — Seaborne Airlines is pleased to announce the addition of non-stop service between San Juan Luis Muñoz Marín International Airport (SJU) to Clayton J. Lloyd International airport on the island of Anguilla (AXA), with service starting on April 30, 2015.  With the addition of Anguilla, Seaborne will now serve 16 destinations throughout the Caribbean.  This is as many destinations as was offered at San Juan before Seaborne established a hub there.  

Anguilla passengers can use Seaborne Airlines for seamless connections with the carrier’s portfolio of partner airlines.  Flights will also be marketed by American Airlines via codeshare, and will be available for sale on all American Airlines distribution channels, including AA.com.  Additional Seaborne connecting partners include Air Europa, Delta Air Lines, JetBlue, and United Airlines.  In aggregate, Seaborne and the carrier’s partners offer non-stop service to 32 destinations in the Americas and Europe from San Juan.  Seaborne’s expanding network out of San Juan has helped solidify San Juan’s position as the Caribbean’s largest hub.    

“We are excited to help facilitate travel to the beautiful island of Anguilla with Seaborne’s un-paralleled customer service,”  said Gary Foss, CEO and President of Seaborne Airlines, “the service would not have been possible without the support of The Puerto Rico Tourism Company and the Anguilla Tourism Board.  We thank them for their support.”   

Seaborne’s service into Anguilla will launch on April 30, 2015, and operate three times weekly.  Service will operate on Seaborne’s fleet of Saab 340 aircraft, comfortably configured with 34 seats, two pilots, and a flight attendant.  Details of Seaborne’s schedule into Anguilla is provided below:

Origin

Destination

Departure

Arrival

Days of Week

San Juan (SJU)

Anguilla (AXA)

1:00 pm

2:05 pm

Thu, Sat, Sun

Anguilla (AXA)

San Juan (SJU)

2:50pm

3:55pm

Thu, Sat, Sun

About Seaborne Airlines

Seaborne Airlines has been operating in the Caribbean for over 20 years, carrying more than 2.5 million customers safely.  With over 1,500 monthly departures to 15 airports, Seaborne serves San Juan’s Luis Muñoz Marín International Airport, St. Thomas airport and seaplane base, St. Croix airport and seaplane base, Tortola, Dominica, Martinique, Guadeloupe, Saint Maarten, St. Kitts, Nevis, La Romana, Punta Cana, and Santo Domingo.  All flights operate with two pilots and two engines under Federal Air Regulation Part 121, the strictest code of the US Federal Air Regulation governing air travel.    


New York City Now Benefits From The Gold Standard In Fighting Child Abuse

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New York City Now Benefits From The Gold Standard In Fighting Child Abuse


NEW YORK, Feb. 18, 2015 /PRNewswire-HISPANIC PR WIRE/ — Safe Horizon, the nation’s largest victim services agency, has opened a new Child Advocacy Center (CAC) in the Bronx, with significant support from the de Blasio Administration. This center will be staffed by experts from Safe Horizon, the Administration for Children’s Services, the New York Police Department, the Bronx District Attorney’s Office, the New York City Law Department and Montefiore Medical Center. Together, this team of experts will investigate and respond to the most serious cases of sexual and severe physical child abuse in the Bronx.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7448051-safe-horizon-child-advocacy-center/

Video – http://origin-qps.onstreammedia.com/origin/multivu_archive/MNR/7448051_a_CACrecut_0217.mp4

Photo – http://www.multivu.com/players/Spanish/7448051-safe-horizon-child-advocacy-center/gallery/image/309bf305-ccae-49a1-8b4b-b9a081301519.HR.jpg  

Photo – http://www.multivu.com/players/Spanish/7448051-safe-horizon-child-advocacy-center/gallery/image/1aa4514d-99ce-40aa-9459-86dbbf9044eb.HR.jpg  

Photo – http://www.multivu.com/players/Spanish/7448051-safe-horizon-child-advocacy-center/gallery/image/528eee52-8637-401b-b7df-fc6cd86ef7ba.HR.jpg

The NYC Administration for Children’s Services investigates more than 50,000 reports of suspected child abuse and neglect every year across New York City. The Child Advocacy Center model is a proven, effective approach to investigating and responding to allegations of severe child abuse and neglect, bringing together various disciplines necessary to the process and helping children heal. It ensures children’s safety, addresses their physical injuries and emotional trauma, and brings abusers to justice. In 2015, The Bronx CAC will see an estimated 2,000 of the most serious cases of child abuse in the borough. It will likely be one of the CACs with the highest volume in the country.

“Together with our government partners, we’ve realized the vision of having a Child Advocacy Center in every borough.  Abused children in all of New York City will now receive the absolute best care available,” said Safe Horizon CEO Ariel Zwang. The organization will be the only one in the country to operate five CACs in an urban setting where all responding agencies are under one roof.

As stated by Teresa Huizar, Executive Director of National Children’s Alliance, “We are thrilled to see the expansion of the Child Advocacy Center model and to know that more children in need will ultimately be served. As the accrediting body for Child Advocacy Centers, we are committed to working with Safe Horizon and the over 770 other Child Advocacy Centers across the nation to ensure best practices are shared, training and support are provided, and advocacy at the highest level is offered on behalf of children in need.”

New York City’s CACs are places of hope and healing for abused children. Safe Horizon has implemented a brief mental health intervention developed by Yale University Child Study Center, the Child and Family Traumatic Stress Intervention (CFTSI).  Over 1,000 children have completed CFTSI at a Safe Horizon CAC since 2008, resulting in significant reductions of their suffering and traumatic symptoms.

About Safe Horizon
Safe Horizon empowers victims of domestic violence, child abuse, sexual assault and human trafficking to move from crisis to confidence – touching the lives of 250,000 New Yorkers every year. www.safehorizon.org

Safe Horizon's leads city in establishing Child Advocacy Centers in all NYC.

 

The Bronx CAC waiting room was designed to be inviting to children. Staff painted a mural of a tree and are asking visitors to write a message of hope on paper leaves.

 

The jail cell where suspects are held for arrest processing before being moved to central booking to await arraignment. Alleged offenders are brought into the facility through a separate entrance so that they never have to interact with their victims.

 

CONTACT:
Communications Department | [email protected] 
t. 212-577-7709 | c. 646-306-1136


Multicultural Marketing Experts Release ‘1+1=3 Changing The Equation With The Booming Hispanic Market’

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Multicultural Marketing Experts Release ‘1+1=3 Changing The Equation With The Booming Hispanic Market’


DALLAS and NEW YORK, Feb. 17, 2015 /PRNewswire-HISPANIC PR WIRE/ — Dieste, Inc., recognized multicultural marketing and advertising specialists, have released their first book, 1+1=3 Changing The Equation With The Booming Hispanic Market.

Photo – http://photos.prnewswire.com/prnh/20150217/176017

The book provides a unique view of Hispanic life in the U.S., sharing Dieste’s expertise as an innovator in the field for multicultural marketing. “I couldn’t put 1+1=3 down until I was done, and then whipped off a dozen action items that came directly from it. This is a must-read for anyone addressing the Hispanic market (and virtually any other)!” said Len Schlesinger, Baker Foundation Professor at Harvard Business School.

The book also dedicates several chapters to myth busting, highlighting that much of what some believe about U.S. Hispanic culture just isn’t so. Many American businesses get caught up in these misconceptions, which may lead to costly mistakes. Chapters provide ideas and advice on how to unlock the potential of the Hispanic market and avoid landmines.

“Amidst a world of danger and concern, there is one irrefutable trend that should give Americans confidence and hope – the emergence of promising and young multicultural majority in America. Dieste has accurately captured the economic, cultural and brainpower trends, which suggest America’s best days are ahead of us,” said Henry Cisneros, founder and Chairman of Cityview. 

http://www.oneplusonethebook.com.

About Dieste, Inc.

Dieste, Inc, the company for the new multicultural connected age, develops creative solutions and services to grow our clients’ businesses. As an innovator in our field and the most awarded agency in its class, Dieste is a three-time Ad Age Multicultural Agency of the Year winner. We are at the crossroads of technology, design and addressability, and our work spans from business consulting and product innovation to mobile/social communications, e-commerce and brand development. Dieste was established in 1995 and is part of the DAS Group of Companies. Dieste is located in New York, NY and Dallas, TX.  For more information: www.dieste.com.

About The DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

Contact:
Carla Eboli
214-259-8039
[email protected]

 


Xoom Announces Instant Deposit and Cash Pickup Services with Banco Agricola, the Largest Bank in El Salvador

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Xoom Announces Instant Deposit and Cash Pickup Services with Banco Agricola, the Largest Bank in El Salvador

Money can be deposited instantly into any Banco Agricola account, 24 hours a day, seven days a week, 365 days a year


SAN FRANCISCO, Feb. 17, 2015 /PRNewswire-HISPANIC PR WIRE/ — Xoom Corporation (NASDAQ: XOOM), a leading digital money transfer provider, and Banco Agricola, the largest bank in El Salvador, have collaborated to offer instant bank deposits to all Banco Agricola accounts, as well as a cash pickup service. These new services allow Xoom customers to instantly send money directly into any Banco Agricola account or have recipients pick up cash at more than 80 Banco Agricola locations throughout El Salvador.

Logo – http://photos.prnewswire.com/prnh/20150217/176120LOGO

“Xoom is committed to providing ‘instant’ services, and we’re pleased to launch instant deposit with the largest bank in El Salvador,” said Julian King, Xoom’s Senior Vice President, Marketing and Corporate Development. “People can choose from two convenient ways to send money — instant deposit or cash pickup. Through our collaboration with Banco Agricola, customers can rest assured that their loved ones can receive money without waiting or having to be mindful of cut-off times. Xoom customers can send 24 hours a day, seven days a week, every day of the year from their computer, mobile phone, or tablet.”

Xoom customers can send money for cash pickup at any Banco Agricola location, which are generally open Monday to Friday, from 9:00 a.m. to 4:00 p.m.

To send money to El Salvador, customers can log in to https://www.xoom.com/el-salvador/send-money 24 hours a day, seven days a week, from any internet connected device. From there, they can quickly and easily deposit money or send cash to any Banco Agricola location.

About Xoom
Xoom is a leading digital money transfer provider that enables consumers to send money to and pay bills for family and friends around the world in a secure, fast and cost-effective way, using their mobile phone, tablet or computer. During the 12 months ended December 31, 2014, Xoom’s more than 1.2 million active customers sent approximately $6.9 billion with Xoom. The company is headquartered in San Francisco and can be found online at www.xoom.com.

(Xoom – g)


National Pork Board to Delight Consumers with Unique, Healthy and Flavorful Pork-inspired Recipes at the 2015 Food Network & Cooking Channel South Beach Wine & Food Festival presented by FOOD & WINE

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National Pork Board to Delight Consumers with Unique, Healthy and Flavorful Pork-inspired Recipes at the 2015 Food Network & Cooking Channel South Beach Wine & Food Festival presented by FOOD & WINE 

Celebrity Chefs Doreen Colondres and Jose Mendin will serve as pork ambassadors at
the nation’s largest food festival


DES MOINES, Iowa, Feb. 17, 2015 /PRNewswire-HISPANIC PR WIRE/ — As food enthusiasts from across the country prepare to descend upon Miami for the 2015 Food Network & Cooking Channel South Beach Wine & Food Festival (SOBEWFF), the National Pork Board is preparing to serve up flavorful and unexpected pork-inspired surprises at the Festival, the nation’s largest of its kind.

Logo – http://photos.prnewswire.com/prnh/20140825/139403

The event runs from Thursday, February 19 through Sunday, February 22, 2015. The National Pork Board will participate in three signature events:

  • Goya Foods’ Swine & Wine presented by the National Pork Board hosted by Marc Forgione, where the organization will introduce its first ever “National Pork Board Critics’ Choice Award“.
  • Fun and Fit as a Family sponsored by Carnival featuring Goya Kidz Kitchen. Celebrity Chef Doreen Colondres will feature a LIVE interactive food demonstration in the Whole Foods Market Food Lab with pork as the main protein.
  • The Seminole Hard Rock Hotel & Casino’s Meatopia: The Q Revolution presented by Creekstone Farms hosted by Guy Fieri curated by Josh Ozersky — an event the National Pork Board will serve as a pork sponsor.

“The Festival brings together a diverse multicultural audience – from food experts and chefs to those who just enjoy trying new things – and provides the perfect setting to showcase the wide variety of delicious and healthy pork-inspired recipes,” said Jose de Jesus, director of multicultural marketing at the National Pork Board. “It also introduces consumers to the versatility and joy of cooking with pork.” 

The following delicious pork-inspired recipes and activation will be featured at the SOBEWFF events:

Fun and Fit as a Family – the event is all about kids and having fun with food. Saturday, February 21, 2015 at Parrot Jungle from 10 a.m. – 5 p.m. 

  • Celebrity Chef Doreen Colondres will host a fun-filled, LIVE demonstration in the Whole Foods Market Food Lab from 1:30 p.m. – 2: 30 p.m., where kids will prepare two pork-inspired recipes alongside her.
  • Participating children will turn into “Little Pork Gurus” (or “Pequenos Sabios del Sabor” in Spanish), an extension of the National Pork Board’s Sabios del Sabor ongoing Hispanic campaign, which promotes the versatility and nutritional benefits of pork, as well as inspirational and delicious recipes options.
  • Recipes designed exclusively for the event by Chef Doreen Colondres: Pork Pita Pizza and Orange Honey Pork Meatballs. Recipes available at PorkTeInspira.com/recetas.

Meatopia: The Q Revolution – this is a meat lover’s dream and the National Pork Board is planning a takeover as a pork sponsor of the event. Saturday, February 21, 2015 at Delano Hotel from 7:00 p.m. – 10:00 p.m.

Goya Foods’ Swine & Wine presented by the National Pork Board hosted by Marc Forgione – this is the biggest celebration of pork during the Festival. Sunday, February 22, 2015 at The Biltmore Hotel from 5:30 p.m. – 8:30 p.m.

  • Swine & Wine exclusively features pork dishes prepared by more than 20 acclaimed chefs.
  • “The 2015 National Pork Board Critics’ Choice Award” – 1st, 2nd and 3rd place – will be presented to the best pork dish, judged by National Pork Board Ambassadors Chef Doreen Colondres of The Kitchen Doesn’t Bite and Chef Jose Mendin of The Pubbelly Restaurant Group. In addition, other distinguished chefs and celebrities will serve as judges, including acclaimed Chef Juan Mari Arzak, Goya Foods’ Executive Chef Fernando Desa, Chef James Tahhan of Telemundo “Un Nuevo Dia,” Marc Forgione, restaurateur and Food Network Iron Chef, and Raul De Molina, host of Univision’s “El Gordo y La Flaca.”
  • The National Pork Board will also host an entertainment and social media lounge at the event, Chef Colondres and Chef Mendin, together with a promotional team will be on hand to engage attendees with Pork wisdom and give-aways to dare attendees express, share and celebrate Pork as true flavor gurus.
  • Chef Jose Mendin of The Pubbelly Restaurant Group has developed a Braised Pork Pastelon recipe for PorkTeInspira.com, the National Pork Board’s Spanish-language website. The recipe will be added to the Pubbelly restaurant menu during the week of the Festival. Recipe available at PorkTeInspira.com/recetas.

The 14th annual edition of SOBEWFF, America’s favorite wine and culinary extravaganza, will once again benefit Florida International University’s (FIU) Chaplin School of Hospitality & Tourism Management and the Southern Wine & Spirits Beverage Management Center. To date, the Festival has raised more than $20 million for the School. Tickets for these select events and others are available at www.sobefest.com, and via phone at 877-762-3933.  

For more information on National Pork Board, including new recipes, information on choice and lean cuts, health and safety information, cooking tips and promotions, visit PorkTeInspira.com. To join the conversation, like our Facebook page at Facebook.com/PorkTeInspira, and follow us on Twitter.com/PorkTeInspira and Instagram @PorkTeInspira, using #SabiosDelSabor.

The National Pork Board has partnered with Beeler Pork and Hormel Foods for the pork contribution of this sponsorship.  

About National Pork Board
The National Pork Board has responsibility for Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. Through a legislative national Pork Checkoff, pork producers invest $0.40 for each $100 value of hogs sold. Importers of pork products contribute a like amount, based on a formula. The Pork Checkoff funds national and state programs in advertising, consumer information, retail and foodservice marketing, export market promotion, production improvement, technology, swine health, pork safety and environmental management.  For more information, visit Pork.org.

PorkTeInspira.com is a resource of pork information and inspiration, including mouthwatering recipes, nutritional content of pork, choice cuts, health and safety information and cooking tips.


FAU Polls Finds Hispanics Support Obama’s Cuba Policy, Favor Expanding Trade, Re-establishing Diplomatic Relations

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FAU Polls Finds Hispanics Support Obama’s Cuba Policy, Favor Expanding Trade, Re-establishing Diplomatic Relations


Republicans More Likely to Visit than Democrats


BOCA RATON, Fla., Feb. 17, 2015 /PRNewswire-HISPANIC PR WIRE/ — Hispanics earning the highest incomes were most likely to support lifting the U.S. embargo with Cuba and were most optimistic that it would lead to regime change, according to the latest survey conducted by the Florida Atlantic University Business and Economics Polling Initiative (FAU BEPI) in the College of Business.

Overall, Hispanics support lifting the embargo, with 43 percent in favor, 24 percent opposed and 33 percent undecided. Among those earning under $25,000, 24.1 percent opposed the embargo. Opposition to the embargo rises to 41.9 percent of those earning $25,000 to $75,000, while 67.8 percent earning more than $75,000 opposed it. Highest income earners also were most optimistic that lifting the embargo would lead to regime change (64.5 percent).

A majority of all Hispanics surveyed (73 percent) were in favor of re-establishing diplomatic relations with Cuba and in favor of unrestricted travel to Cuba (61 percent). Overall, expanding trade with Cuba was favored by 68 percent of respondents, including 87.1 percent of highest income earners ($75,000-plus). Republicans are most likely to visit Cuba (56.8 percent), while only 38.5 percent of Democrats said they are likely to visit. 

“A plausible explanation for the support of high income earners to lift the embargo could be the vision of investing in Cuba,” said Monica Escaleras, director of BEPI. “Young respondents as well as high-income earners might see lucrative opportunities, perhaps opening businesses in Cuba.”

The Cuba poll was part of a monthly survey by BEPI of consumer optimism among Hispanics, which rose to a new high of 100.69, up from 86.4 in December, the highest level since FAU started calculating the index in August 2014. The survey was conducted nationally from Jan. 1 through Jan. 31. The polling sample consisted of 500 Hispanics with a margin of error of +/- 4.33 percent and a 95 percent confidence level.

For more information, visit www.business.fau.edu/bepi or contact Monica Escaleras at 561-297-1312 or [email protected].  

 


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