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Rush Announce R40 LIVE 40th Anniversary Tour

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Rush Announce R40 LIVE 40th Anniversary Tour

– Rush to Visit 34 Cities Throughout North America in 2015 –

 – Tickets On Sale in Select Markets Beginning Jan. 30 at LiveNation.com –


LOS ANGELES, Jan. 22, 2015 /PRNewswire/ — Celebrating 40 years, Rush and Live Nation confirmed today that the RUSH: R40 LIVE TOUR will visit 34 cities throughout North America this summer beginning May 8 in Tulsa, Okla. and finishing Aug. 1 in Los Angeles, Calif. These not-to-be-missed concerts will highlight four decades of the band’s music. Tickets for the RUSH: R40 LIVE TOUR will go on sale starting Jan. 30 in select markets at Ticketmaster.com and LiveNation.com (complete itinerary follows).

RUSH ANNOUNCES R40 LIVE TOUR - 40TH ANNIVERSARY TOUR

Photo – http://photos.prnewswire.com/prnh/20150122/170718

Over the course of their amazing career, Rush has lived a lifetime together, providing an influential soundtrack to many of their fans’ lives. Some have been with them since the start, while others have discovered them along the way and delved into their incredible body of work. To quote Dave Grohl from their momentous induction into the Rock and Roll Hall of Fame, “Rush built their following the right way. No hype, no bullshit, they did it from the ground up. Their legacy is incredible and their influence undeniable.”

After 40 years together and 20 gold and platinum studio albums, Rush is ready to celebrate with the most loyal fans in the world by embarking on their 21st tour, one that will most likely be their last major tour of this magnitude. Celebrate four decades of music with three incredible musicians—all in one night.

Rush’s vast catalogue includes such classics as 1974’s self-titled debut, 1976’s 2112, 1981’s Moving Pictures, 1996’s Test For Echo and 2002’s Vapor Trails. Rush released their 20th studio album Clockwork Angels in 2012, via Anthem/Roadrunner Records. The critically acclaimed collection marked their first studio recording since 2007’s Snakes & Arrows, and debuted at #1 in Canada and #2 on the Billboard 200, matching the highest chart debut of the band’s career. Known for their energetic live shows, the most recent Rush release was the R40 collector’s boxset, including live footage spanning all four decades of the trio’s career, with over two hours of unreleased material and a rare performance of the seven-part version of “2112,” packaged in an impressive 52-page hardcover book.

Their longevity has served a pop culture renaissance, with the band’s rare television appearance—their first in over 30 years—on Comedy Central’s The Colbert Report, tributes on South Park and a memorable cameo in the film I Love You, Man.

A live review from their most recent Clockwork Angels tour boasted: “the power-trio interplay could put guys half their age in the burn ward.” The Globe & Mail declared Rush as “one of the few bands anywhere that just keeps getting better.” A career-chronicling Rolling Stone feature summed up the renowned rock trio’s continuing artistic vitality by observing, “It’s true that Rush doesn’t mean today what it did in ’76 or even ’96. It may mean more.”

Rush has been recognized with eight Juno Awards and seven Grammy nominations, including one for the acclaimed documentary Rush: Beyond The Lighted Stage that also won the Audience Award at the Tribeca Film Festival. The band members were inducted into the Canadian Music Hall of Fame in 1994, made Officers of the Order of Canada in 1996 and inducted into the Songwriters Hall of Fame in 2010. They have received a star on both Canada’s Walk of Fame (1999) and the Hollywood Walk of Fame (2010). In 2012, Rush were bestowed with the highest artistic honor in Canada when receiving the Governor General’s Performing Arts Award. To the elation of their fans, Rush were inducted into the Rock and Roll Hall of Fame in 2013.

Tickets for the RUSH: R40 LIVE TOUR will go on sale starting Jan. 30 in select markets at Ticketmaster.com and LiveNation.com. Citi® card members will have access to pre-sale tickets through Citi’s Private Pass® Program beginning Jan. 27 in select markets. For complete presale details, visit www.citiprivatepass.com.

Exclusive Rush ticket packages are available; please visit http://vipnation.com for package details.

For complete tour and ticket information, visit: www.rush.com & www.livenation.com

RUSH: R40 LIVE TOUR NORTH AMERICAN ITINERARY

May 8

Tulsa, OK

BOK Center 

On Sale Fri. Jan. 30

May 10

Lincoln, NE 

Pinnacle Bank Arena 

On Sale Soon

May 12

St. Paul, MN 

Xcel Energy Center 

On Sale Fri. Jan. 30

May 14

St. Louis, MO 

Scottrade Center 

On Sale Soon

May 16

Austin, TX 

360 Amphitheater 

On Sale Soon

May 18

Dallas, TX 

American Airlines Center 

On Sale Fri. Jan. 30

May 20

Houston, TX 

Toyota Center 

On Sale Fri. Jan. 30

May 22

New Orleans, LA 

Smoothie King Arena 

On Sale Soon

May 24

Tampa, FL 

Amalie Arena 

On Sale Soon

*May 26

Atlanta, GA 

Verizon Amphitheater 

On Sale Soon

May 28

Greensboro, NC  

Greensboro Coliseum 

On Sale Soon

May 30

Bristow, VA 

Jiffy Lube Live 

On Sale Fri. Jan. 30

June 8

Columbus, OH 

Nationwide Arena 

On Sale Soon

June 10 

Buffalo, NY 

First Niagara Center 

On Sale Fri. Jan. 30

June 12 

Chicago, IL 

United Center 

On Sale Fri. Jan. 30

June 14 

Detroit, MI 

The Palace of Auburn Hills 

On Sale Soon

June 17 

Toronto, ON 

Air Canada Centre 

On Sale Fri. Feb. 6

June 21 

Montreal, QC 

Bell Centre 

On Sale Sat. Feb. 7

June 23 

Boston, MA 

TD Garden 

On Sale Fri. Jan. 30

June 25 

Philadelphia, PA 

Wells Fargo Center 

On Sale Fri. Jan. 30

June 27 

Newark, NJ 

Prudential Center 

On Sale Fri. Jan. 30

June 29 

New York, NY 

Madison Square Garden 

On Sale Fri. Jan. 30

July 9 

Kansas City, MO 

Sprint Center 

On Sale Soon

July 11 

Denver, CO 

Pepsi Center 

On Sale Fri. Jan. 30

July 13 

Salt Lake City, UT 

Maverik Center 

On Sale Soon

July 15 

Calgary, AB 

Scotiabank Saddledome 

On Sale Fri. Feb. 6

July 17 

Vancouver, BC 

Rogers Arena 

On Sale Fri. Feb. 6

July 19 

Seattle, WA 

KeyArena 

On Sale Soon

July 21 

Portland, OR 

MODA Center 

On Sale Soon

July 23 

San Jose, CA 

SAP Center at San Jose 

On Sale Fri. Jan. 30

July 25 

Las Vegas, NV 

MGM Grand Garden Arena 

On Sale Soon

July 27 

Phoenix, AZ 

US Airways Center 

On Sale Soon

July 30 

Irvine Meadows, CA 

Verizon Wireless Amphitheatre 

On Sale Soon

August 1 

Los Angeles, CA 

Forum 

On Sale Soon

*Atlanta tickets sold through usual outlets, not a Live Nation event

For Rush VIP packages, fan club memberships and complete tour and ticket information, visit: www.rush.com, www.ticketmaster.com and www.livenation.com.

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.

Follow us @twitter.com/LiveNationInc

 


Prescription Painkillers, Widely Used By Women Of Childbearing Age, Double Risk Of Birth Defects, March Of Dimes And CDC Say

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WHITE PLAINS, N.Y., Jan. 22, 2015 /PRNewswire-HISPANIC PR WIRE/ — More than one-fourth of privately-insured and one-third of Medicaid-enrolled women of childbearing age filled prescriptions for opioid-based (narcotic) painkillers between 2008 and 2012, according to a new analysis published today by the U.S. Centers for Disease Control and Prevention (CDC) in its Morbidity and Mortality Weekly Report (MMWR).

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7401852-march-of-dimes-cdc-opioids/

Photo – http://photos.prnewswire.com/prnh/20150122/170811

Many women are unaware that prescription opioid-based medications such as codeine, oxycodone, hydrocodone, or morphine, used to treat severe pain, may increase the risk for serious birth defects of the baby's brain, spine, and heart, as well as preterm birth when taken during pregnancy. Use of these medications also can cause babies to
suffer withdrawal symptoms when born, a condition known as neonatal abstinence syndrome or NAS, a growing problem in U.S. birthing hospitals.

Since half of all pregnancies are unplanned, women may be prescribed opioid-based pain medications before they or their health care providers know they are pregnant. "This highlights the importance of promoting safer alternative treatments, when available for women of reproductive age. We must do what we can to protect babies from exposure to opioids," stated Coleen A. Boyle, PhD, MSHyg, Director of CDC's National Center on Birth Defects and Developmental Disabilities (NCBDDD).

"If you are using an opioid pain killer, you should also be practicing effective birth control," says Jose F. Cordero, MD, MPH, a pediatrician, birth defects expert formerly at CDC, and member of the March of Dimes Board of Trustees.
"If you decide to get pregnant or do become pregnant, tell your health care provider about all the medications you are taking right away. You may be able to switch to a safer alternative." Dr. Cordero also urged physicians and other prescribers not to write prescriptions for opioid-based painkillers for their female patients who may become pregnant without a discussion of the risks and safer alternatives.

January is Birth Defects Prevention Month and the CDC and the March of Dimes are taking this opportunity to raise awareness about the risk of birth defects from opioid-based prescription pain medications during pregnancy.

In the U.S., a baby is born with a birth defect every four and a half minutes, and one out of every five deaths in the first year of life is caused by a birth defect. In addition to the human toll, birth defects incur hospital-related economic
costs that exceed $2.6 billion annually.

"The CDC's Treating for Two: Safer Medication Use in Pregnancy initiative offers information to women and their healthcare providers about medication use during pregnancy. This initiative aims to prevent birth defects and improve the health of mothers by working to identify the best alternatives for treatment of common conditions during pregnancy and during the childbearing years," explains Dr. Boyle. More information is available at: http://www.cdc.gov/treatingfortwo

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. Find out how you can help prevent premature birth and birth defects by
joining March for Babies at marchforbabies.org. For the latest resources and information, visit marchofdimes.org or nacersano.org. Find us on Facebook and Twitter.

For more information on this report, visit www.cdc.gov/MMWR

AHAA To Redefine Relevance At Its 2015 Annual Conference Dates

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AHAA To Redefine Relevance At Its 2015 Annual Conference Dates

C-Suite Leaders from iHeartMedia, Kraft, Target among Headliners


FAIRFAX, Va., Jan. 22, 2015 /PRNewswire-HISPANIC PR WIRE/ — AHAA: The Voice of Hispanic Marketing announced the theme of its Annual Conference, taking place in Miami from April 27 to 29, 2015: “Redefining Relevance.” With the marketing landscape constantly evolving to keep up with dramatically changing demographics, new strategies are tested, new models of data collection are created, and return on investment (ROI) is scrutinized to ensure proper budgetary allocations. However, the most successful marketing campaigns consistently hit home runs in one area: Relevance. Relevant messaging, creative, and delivery are all necessary to forge meaningful relationships and win brand loyalty of Hispanics, America’s most powerful demographic.

“AHAA recently released a study on Refining Hispanic ROI where we found that relevant messages increase campaign ROI, indicating that it also contributes significantly to company growth overall,” said AHAA Chair Aldo Quevedo, principal/creative director of Richards/Lerma. “If Hispanic relevance can lead directly to a campaign’s greater ROI and gains in market share, then this conference will provide attendees the tools and insights necessary for brands to become more relevant to Hispanic consumers.”

Known for its powerful speakers, previous AHAA annual conferences have included Rupert Murdoch, Chairman and CEO of 21st Century Fox; Sir Martin Sorrell, CEO, WPP; Adam Ostrow, Chief Strategy Officer, Mashable; Jamie Moldafsky, CMO, Wells Fargo; Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide; Robert Rodriguez, award-winning filmmaker; and James Ortiz, CMO, U.S. Army, among its keynote roster. 2015 is continuing to raise the bar with the following confirmed speakers:

  • Laura Desmond, Global CEO of Starcom
  • Deanie Eisner, CMO of Kraft
  • Rick Gomez, SVP, Marketing, Target
  • Peter Hall, Regional Marketing Director of the Americas, Heineken
  • Jim McNamara, Chairman of Pantelion Films
  • Bob Pittman, Chairman and CEO of iHeartMedia, Inc.

“No other conference is exploring the powerful link between Hispanic relevance and ROI,” said AHAA Conference Chair and Chair-Elect, Linda Lane Gonzalez, president of viva partnership, inc. “We will offer four key education tracks: insights, creativity, engagement and ROI, ensuring that our attendees get a 360 picture of winning strategic approaches.”

Early-bird registration opens on February 2, 2015. For more information, please visit http://ahaa.org and follow all conference chatter on Twitter using the @ahaa handle and hashtag #thinkahaa.

About AHAA:
Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.



(Español) Brident Dental & Orthodontics abrirá un nuevo consultorio en Brownsville, Texas

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Sorry, this entry is only available in Español.

(Español) T-Mobile presenta Smartphone Equality

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Sorry, this entry is only available in Español.

Introducing Blue Moon® White IPA

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Blue Moon White IPA

DENVER, Jan. 22, 2015 /PRNewswire-HISPANIC PR WIRE/ — After searching through 150 varieties to find the perfect hop for its latest brew, Blue Moon Brewing Company is excited to unveil its own twist on an IPA: Blue Moon White IPA. Ringing in 20 years as a brewery, they’re unveiling Blue Moon White IPA by challenging consumers to go on a search of their own to find the new beer.

Blue Moon White IPA

The beer will debut nationally April 1, but beginning this week, Blue Moon will disclose clues―such as GPS coordinates―on its social sites to secret locations in New York City, Chicago, Los Angeles, Austin and Nashville where beer lovers can enjoy an early taste of Blue Moon White IPA. But for a few lucky fans the search doesn’t stop there. The first 20* fans to arrive at the undisclosed locations will receive a map to an intimate future beer dinner with one of Blue Moon’s brewmasters.

“When we decided to brew an IPA we wanted to do something different,” said Keith Villa, founder and head brewmaster of Blue Moon Brewing Company. “We started with wheat, orange peel, and coriander; ingredients that originally inspired Blue Moon Belgian White. Then, we searched hop-after-hop through a lot of varieties until we discovered a rare German hop called Huell Melon, which complements the citrus flavors in the beer. We ultimately wanted to brew a beer that captures the best of both styles: part American IPA and part Belgian-Style White. And since we had so much fun finding ingredients, we thought it would be fun to get our fans in on the search as well.”

The Beer Profile

Appearance – Rich golden color from caramel malts.
Aroma – Tropical hop character with a hint of citrus.
Taste – Hop citrus and orange peel citrus complement the wheat and malts for a uniquely balanced IPA bitterness.
Mouthfeel – Medium bodied.
Finish – Crisp and surprisingly balanced.
ABV – 5.9%        IBUs – 45-47
Four Hop Varieties – Citra®, Cascade, Simcoe, Huell Melon. Huell Melon is a rare hop from Germany with delightful fruity notes, which help complement the citrus notes in the beer.
Food Pairings – Pairs well with bold, flavorful seafood dishes, spicy Mexican food, and strong cheeses such as sharp cheddar and blue.

Blue Moon White IPA will receive full marketing support including digital media via online video across desktop and mobile, display banners on high-profile properties, targeted paid search and social media via owned channels and a partnership with Eater, the dining and nightlife site published by Vox Media, special events and sampling, print via cross-platform programs and public relations. Fans can join in on the fun and share where their beer hunts take them by posting to the Blue Moon Brewing Company Facebook page or by tweeting photos with mention of @BlueMoonBrewCo and #WhiteIPAHunt.

For more information on Blue Moon White IPA, follow @BlueMoonBrewCo on Twitter or go to Facebook.com/BlueMoon. For terms and conditions of Blue Moon Brewing Company’s White IPA Hunt, please visit www.WhiteIPAHunt.com.

*There will be one announced event in each of the following states: California, Illinois, Tennessee, and Texas. For each event in California, Illinois, Tennessee, and Texas, the offer is only available to the first 20 verified consumers at the respective event. There will be five announced events in New York. For each of the five New York events, the offer is only available to the first four verified consumers at the respective event. Offer available to residents of CA/IL/NY/TN/TX, 21+ only. While supplies last. Subject to terms and conditions at www.WhiteIPAHunt.com.Void where prohibited.

About Blue Moon Brewing Company
At Blue Moon Brewing Company, everything we do flows from our artistic approach to brewing. We craft our broad array of beers with flavorful ingredients for an inviting taste, perfect for enjoying the moment with friends. It’s been that way since we added our first flavorful twist back in 1995 in Denver, Colo., and that’s why we say our beer and everything we do is artfully crafted. More information is available at www.BlueMoonBrewingCompany.com.

Photo – http://photos.prnewswire.com/prnh/20150122/170711

 


OneSimCard Announces Low Cost Roaming in Cuba and Throughout Latin America

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BOSTON, Jan. 22, 2015 /PRNewswire-HISPANIC PR WIRE/ — OneSimCard, a leading global provider of low cost international mobile roaming services for businesses and leisure travelers, announced the availability of low cost voice roaming and text messaging in Cuba and throughout Latin America.

Standard Latin American roaming rates offered by the major domestic telecoms carriers are exorbitantly high and most do not offer any roaming service at all in Cuba.  If roaming service is offered, the typical international roamer in Latin America should expect to pay over $2.50 per minute for both incoming and outgoing voice calls, with some major carriers charging $4.99 per minute.

OneSimCard is therefore proud to announce the availability of low cost roaming in Cuba and throughout Latin America. In Cuba, OneSimCard Plus offers FREE incoming text messaging, incoming mobile calling for $0.65 per minute and outgoing calling for $1.25 per minute.  OneSimCard Plus users also enjoy free incoming calls in many Latin American countries including Argentina, Colombia, Dominican Republic, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru and Uruguay.  OneSimCard Plus outgoing call rates in Latin America also offer excellent value with voice calls from many countries costing only $0.49 per minute. OneSimCard Plus has also significantly decreased internet data rates to only $0.85 per MB in many Latin American countries. These OneSimCard rates represent huge savings on the cost of roaming in Latin America.

OneSimCard works worldwide in unlocked GSM devices and phones. The user simply replaces their domestic carriers’ SIM card with OneSimCard when traveling internationally. All users can replace their own SIM cards in just a few seconds. OneSimCard provides international roaming services  in over 200 countries and offers free incoming calls in more than 145 countries. OneSimCard is a pre-paid service which does not require any contract and has no connection fees, subscription fees or monthly maintenance fees.

About OneSimCard 
OneSimCard (onesimcard.com), a division of Belmont Telecom, Inc., is a leading provider of mobile service for international travelers offering low-cost voice, text and data service worldwide. OneSimCard saves travelers 85% on international roaming charges compared to their regular domestic mobile carrier and has been widely acclaimed by mobile industry and travel experts, including those from The New York Times, Washington Post, Boston Globe and PC Magazine.

www.onesimcard.com


Hispanic Public Relations Association (HPRA) Miami Chapter Announces 2015 Board Of Directors

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Hispanic Public Relations Association (HPRA) Miami Chapter Announces 2015 Board Of Directors


MIAMI, Jan. 21, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Hispanic Public Relations Association (HPRA) Miami chapter proudly announced today its newest members for the 2015 board of directors. Comprised of a diverse group of senior communications professionals from various sectors of the industry, the new board looks to not only continue growing the chapter, but also to expand professional development opportunities for the region’s ever-evolving population of PR executives.

“We have an incredibly talented group of executives on our board this year that reflect the diverse nature of the PR industry in Miami,” said Sonia Diaz, HPRA Miami president, national HPRA board member. “In addition to offering networking events and professional development workshops with top notch PR and media experts, we are also hoping to grow our student membership and strengthen our relationship with local universities.”

The HPRA Miami 2015 Board includes: President, Sonia Diaz, Communications Manager, Balsera Communications; President-elect, Jackie Cardozo, Client Services Manager, Business Wire; Treasurer, Margarita Hernandez, Executive Account Director, PR Newswire; and Secretary, Ana L. Ruedaquintero, Marketing Manager, Vme Media.

The 2015 Board of Directors includes: Carla Santiago, Managing Supervisor, Fleishman Hillard Miami; Lauren Cortiñas, Managing Director, Pinta; Gorki de los Santos, Senior Manager Public Affairs & Communications, Coca-Cola; Julie Jimenez, Account Director, rbb Public Relations, Joseph Ramirez, Managing Director, Burson Marsteller Miami, Bill Gato, CEO, Hispanicize Wire, Lisa Zayas, Senior Communications Consultant; Alex Rodriguez, Digital Communications Specialist.

Daisy Cabrera will serve as founding President and immediate past President of the chapter.

To join, individual HPRA membership is $125, $30 for students and corporate members receive a 15% discount on a minimum of five (5) individual memberships. 

HPRA Miami will offer its members an interesting and informative variety of opportunities:

“Meet the Media” sessions with U.S. Hispanic and Latin America media discussing relationship-building strategies, news trends, the importance of culturally-relevant information, etc.

Professional development seminars hosted by communications industry experts and forward-thinking thought leaders sharing case studies, best practices, insights, research, career advice, etc.

Panel discussions with leading social media influencers focused on the powerful Latino blogosphere, creating meaningful online interactions, etc.

Exclusive networking opportunities with industry peers, discounts to conferences, discounts or free entry to HPRA sponsored events, and leadership roles on committees (i.e. Membership, Programming, etc.)

HPRA continues expanding with established chapters in Los Angeles, New York, Washington, D.C. and Chicago. To learn about HPRA and become a member, visit http://www.hpra-usa.org, find HPRA on Facebook https://www.facebook.com/pages/HPRA-USA/10698327804 and follow HPRA on Twitter @HPRAusa

To learn more about HPRA Miami, join the online conversation on LinkedIn http://www.linkedin.com/groups/HPRA-Miami-5089647/about or on Facebook https://www.facebook.com/HPRAMiami 

About the Hispanic Public Relations Association (HPRA)

Established in 1984, the Hispanic Public Relations Association (HPRA) is the foremost organization of Hispanic public relations practitioners in the U.S. HPRA is a resource for communications professionals and for individuals seeking Hispanic market expertise. It is dedicated to the recognition and advancement of Hispanics in public relations through year-round programs, professional development seminars and networking. HPRA hosts one of the most anticipated annual events and industry awards: the HPRA Bravo Awards, recognizing the most outstanding campaigns in the marketplace. The National organization aims to meets the needs of the growing number of Hispanic PR practitioners, independents and agencies throughout the U.S. HPRA National, its Chapters and those Chapters in formation are paving the way for the next phase of growth and evolution in the PR industry, especially in the Hispanic market space. For more information please visit www.hpra-usa.org.


Boxing Legend Oscar De La Hoya Announces New Combat Sports, Travel And Lifestyle Network

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Boxing Legend Oscar De La Hoya Announces New Combat Sports, Travel And Lifestyle Network


De La Hoya TV will capitalize on huge boxing and MMA fan base among U.S. Hispanics, taking them inside the lives of their heroes


MIAMI, Jan. 21, 2015 /PRNewswire-HISPANIC PR WIRE/ — Olympic gold medalist, 10-time world champion in six weight divisions and leading boxing promoter Oscar De La Hoya will launch a new Spanish-language sports, travel and lifestyle cable television channel called De La Hoya TV, the “Golden Boy” announced today at the National Association of Television Program Executives (NATPE) annual conference in Miami.

Offering news, analysis and original programming surrounding combat sports including boxing and MMA, the multi-platform network will feature entertainment, travel, lifestyle and news on international sports, giving fans another level of access to the champions of the sports that they love.

“De La Hoya TV will be the premiere authority on boxing and other combat sports, providing fans with a behind-the-scenes look into the world and lifestyles of their favorite athletes,” said De La Hoya, chairman of De La Hoya TV. “The network aims to inspire all to live the life of a champion, delivering exceptional insight into the athletes and featuring entertainment, global destinations, news and more.”

Building on boxing legend Oscar De La Hoya’s brand, De La Hoya TV will launch with Spanish-language content and focus on engaging the U.S. Hispanic market.

Latino audiences, which now total more than 50 million in the U.S., have long fueled the popularity of combat sports, and De La Hoya TV will provide the Hispanic market with an experience that they’ve longed for. Among U.S. Hispanic audiences, boxing is the second most-popular sport after soccer, and recent data suggests that more than 50 percent of the Mixed Martial Arts’ fan base is Hispanic.

The multiplatform network will launch in the spring of 2015 and be available for cable and satellite distribution. Initially launching in Spanish, the network will in the future provide English content, offering today’s modern consumers with multiple options to engage with network programming.

De La Hoya TV is a partnership between Oscar De La Hoya, businessman and international boxing promoter José Alberto “Pepe” Gómez, and media executive and Fashion TV Latin America partner Victor Hugo Montero.

Gomez is a successful business owner and major promoter of Mexican and international boxing. Gomez operates several media companies in Mexico, including a popular newspaper and radio station.

Montero is an experienced television and cable executive, having launched Venezuela’s first cable channel, Sun Channel Tourism Television, which is currently available throughout Latin America. More recently Montero helped re-launched Fashion TV Latin America, an international cable channel.

“In my decades of working in television, I’ve seen few opportunities to connect with an untapped market with such an exponential opportunity for growth. For over a year we have worked on this project and are focused on expanding content from Spanish to include English and make it available to a larger audience, all to serve the consumer’s appetite,” said Victor Hugo Montero, CEO and general manager of De La Hoya TV.

“The popularity of combat sports continues to grow throughout the United States, Latin America and the globe, and now fans will finally have a unique resource to get news and analysis through De La Hoya TV,” said José Alberto “Pepe” Gómez, executive chairman of De La Hoya TV.

De La Hoya TV’s unique content, which will complement existing boxing programming on the established networks, like HBO, SHOWTIME, FOX, and Televisa will help continue to fuel the growth of the sport and the intensity of the fans.

Original production for De La Hoya TV will begin in early 2015, with details on programming schedules to be announced soon. The network is based in Miami, Florida.

ABOUT DE LA HOYA TV
De La Hoya TV is a new multi-platform sports, lifestyle and travel network serving as the authority of boxing and combat sports. Focused on their slogan, Beyond Boxing, the new Spanish-language channel will feature entertainment, tourism, lifestyle, news and international sports, engaging the audience on an exciting adrenaline filled journey with behind the scenes access to the life of their favorite athletes. For more information, visit www.delahoyatv.com and follow De La Hoya TV on social media: Facebook, Twitter, Instagram, and YouTube.

 


L.A. Bus Shelters Minus Booze Ads Equals Public Health Victory Over Big Alcohol

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L.A. Bus Shelters Minus Booze Ads Equals Public Health Victory Over Big Alcohol

Los Angeles City Council Vote Bans Alcohol Ads From Public Property


LOS ANGELES, Jan. 21, 2015 /PRNewswire-HISPANIC PR WIRE/ — Alcohol Justice joined with Los Angeles-based coalition – NoAlcoholAds.org – to thank members of the Los Angeles City Council for passing an ordinance long-sought by public health advocates to ban alcohol ads from L.A. city-owned and controlled property. The measure will reduce alcohol advertising in public spaces commonly seen by youth as a way to help discourage underage drinking. The ordinance, co-authored by Councilmembers Paul Koretz and Jose Huizar, was passed by unanimous vote of the 12 councilmembers present yesterday.

Photo – http://photos.prnewswire.com/prnh/20150120/170328
Logo – http://photos.prnewswire.com/prnh/20110727/DC41105LOGO

“The City of Los Angeles has taken another step towards truly protecting its most vulnerable residents,” stated Jorge Castillo, Advocacy Director for Alcohol Justice. “We thank Councilmembers Huizar, Englander, and Koretz for their leadership on this critical public health and safety issue.”

According to L.A. County Department of Public Health, alcohol-related crashes, violent crimes and deaths cost the county more than $10.8 billion every year. Families and youth utilize city owned and controlled property on a daily basis, such as school buildings, recreation centers, libraries and bus shelters.

“This is in line with my administration’s focus on improving the quality of life for all Angelenos and helping boost the sense of pride people have in our neighborhoods,” said Los Angeles Mayor Eric Garcetti.

Dennis Hathaway, president of the Ban Billboard Blight coalition said, “We applaud the City Council for recognizing that the public right-of-way should not be used to help market products that cause harm to our youth and burden taxpayers with millions in costs for law enforcement, medical, and other services related to alcohol abuse.”

The L.A. County Department of Public Health had recommended reducing alcohol advertising in public spaces and in areas commonly seen by minors as a way to help discourage underage drinking. Over the past few years UCLA, Rand Corp., Center on Alcohol Marketing and Youth, Dr. Jonathan Fielding, Alcohol Justice, and the L.A. Department of Public Health submitted clear and compelling evidence that alcohol advertising on city owned property encourages youth alcohol consumption, which leads to harm.

“This ordinance says YES, we can do our part to limit underage consumption of alcohol and the problems associated with alcohol use,” stated Councilmember Koretz, co-author of the measure. “I want to thank everyone involved…but first and foremost, I thank the people of the communities of Los Angeles for speaking up so caringly and powerfully, as is clear from the sterling efforts of the Coalition to Ban Alcohol Ads on Public Property in Los Angeles and Alcohol Justice.”

“As a City, we must be conscientious of exposing our children to images which encourage irresponsible behavior,” said Councilmember Mitchell Englander. “By banning alcohol advertisements on City property on future City contracts, we have taken an essential step in making the City of Los Angeles safer for our children and families.”

In the summer of 2011, NoAlcoholAds.org, along with former Councilmember Alarcon, were able to influence a bus bench contract that effectively banned alcohol ads from 6,000 bus benches in L.A. Immediately after that victory they set a new goal to remove alcohol ads from all parts of the transit system.

“Communities benefit from healthy and positive messages and I’m proud of the City of Los Angeles for making the commitment to protect our families from alcohol advertisements,” stated Carol Lee, Community Organizer, Koreatown and Community Center. “The City is paving the way for a healthier city, one which encourages healthy lifestyles and extracurricular activities for children.”

“Alcohol ads on city property send the wrong message to our youth, especially children in low-income and working-class communities where these type of ads are more prevalent,” said Councilmember Huizar, one of the original signers of the motion. “This is truly a community victory and I congratulate and thank all the groups and individuals who fought to make this a reality.”

“Money should never be part of this discussion,” stated Kitty Dukakis, former First Lady of Massachusetts, a strong supporter of the campaign. “It is very dangerous. Young people that see those signs suffer great harm in their lives from the use of alcohol.”

“Today L.A. joins the Bay Area, San Diego, San Jose and many other transit districts in getting alcohol ads off bus shelters and other public property to help reduce alcohol-related harm,” stated Bruce Lee Livingston, Executive Director/CEO of Alcohol Justice. “Now we can say that all California’s public transit systems will finally be free from Big Alcohol’s harmful messages.”

Coalition Members include:

  • American Indian Movement – WEST
  • Alcohol Justice
  • Asian American Drug Abuse Program Inc.
  • Boyle Heights Stakeholders Association
  • Boyle Heights Coalition for a Safe & Drug Free Community
  • California Hispanic Commission on Alcohol and Drug Abuse
  • Coalition to Ban Billboard Blight
  • Community Coalition
  • Institute for Public Strategies
  • Koreatown Youth & Community Center
  • Mexican History Foundation
  • Mothers of East L.A. (MELA)
  • Personal Involvement Center, Inc.
  • P3 Partnership for a Positive Pomona
  • Phoenix House
  • Pillar of Fire Church
  • Paso por Paso
  • Pueblo y Salud
  • Saving Lives Drug and Alcohol Coalition
  • Sycamore Grove School
  • Tarzana Treatment Centers & AWARE Coalition
  • The Wall – Las Memorias Project
  • United Coalition East Prevention Project
  • Woman’s Christian Temperance Union
  • Women Against Gun Violence
  • Writers In Treatment

Supporters include

  • Michael & Kitty Dukakis, former Massachusetts Governor & First Lady
  • Boyle Heights Neighborhood Council
  • California Council on Alcohol Problems
  • California Alliance for Retired Americans
  • Center for Living and Learning
  • County Alcohol and Drug Program Administrators’ Association of California
  • Crescenta Valley Drug & Alcohol Prevention Coalition
  • Cri-Help
  • Day One Pasadena
  • Dr. J. Benjamin Hardwick
  • Monsignor John Moretta
  • NCADD East San Gabriel & Pomona Valleys
  • Public Citizen
  • Resurrection Church Neighborhood Watch – Los Angeles
  • San Fernando Valley Partnership
  • Venice Neighborhood Council

For More Information go to: www.AlcoholJustice.org and www.NoAlcoholAds.org

CONTACT:  Michael Scippa 415-548-0492
Jorge Castillo 213-840-3336 

Alcohol Justice logo.

 

 


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