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2015 Acura TLX Earns 2014 IIHS TOP SAFETY PICK+ Rating as Acura Leads All Luxury Brands with Most IIHS Top Safety Plus-Rated Models

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2015 Acura TLX Earns 2014 IIHS TOP SAFETY PICK Rating as Acura Leads All Luxury Brands with Most IIHS Top Safety Plus-Rated Models (PRNewsFoto/Acura)

ACURA LOGO

ACURA LOGO
ACURA LOGO




2015 Acura TLX Earns 2014 IIHS TOP SAFETY PICK+ Rating as Acura Leads All Luxury Brands with Most IIHS Top Safety Plus-Rated Models

— TLX equipped with AcuraWatch™ suite of advanced safety and driver-assistive technologies for increased road sensing capabilities


TORRANCE, California, Nov. 4, 2014 /PRNewswire-HISPANIC PR WIRE/ — The all-new 2015 Acura TLX, equipped with the latest generation of advanced Acura safety technologies, has received the highest possible rating of 2014 TOP SAFETY PICK+ from the Insurance Institute for Highway Safety (IIHS). The TLX joins the RLX flagship sedan and MDX sport-utility vehicle in earning top marks from the IIHS, making Acura the leader among all luxury brands with the most 2014 TOP SAFETY PICK+ rated models.

Photo – http://photos.prnewswire.com/prnh/20141104/156388-INFO

Logo – http://photos.prnewswire.com/prnh/20100923/ACURALOGO

“Our goal in developing TLX was to contribute to Acura’s unmatched safety leadership in the luxury segment as part of an exceptional all-around luxury driving experience,” said Mat Hargett, chief engineer of the 2015 TLX. “The TLX utilizes a highly advanced body construction plus the latest in safety and driver-assistive technologies to provide occupant protection that is unmatched in the segment.”

The 2015 TLX is the first Acura model equipped with AcuraWatch™, a comprehensive suite of safety and driver-assistive technologies with leading-edge road-sensing and collision-mitigation capabilities, including pedestrian sensing. The fusion of camera and radar technology underpins the TLX’s available Collision Mitigation Braking System (CMBS) that can sense an impending frontal collision with another vehicle or a pedestrian and take action to avoid or mitigate the severity of the collision. 

Additional standard and available driver-assistive features in the AcuraWatch suite include Blind Spot Information (BSI), Lane Departure Warning (LDW), Forward Collision Warning (FCW), Expanded View Driver’s Side Mirror, Lane Keep Assist (LKAS), Cross Traffic Monitor (CTM) and Road Departure Mitigation (RDM).

The TLX also utilizes its next generation Advanced Compatibility Engineering™ (ACE™) frontal body structure, and a new one-piece, hot-stamped-steel door stiffener ring, along with advanced supplemental restraint systems – including front, side, side-curtain and driver’s knee airbags – to provide a high level of occupant protection in a wide spectrum of collision scenarios.

Since the arrival of the TLX to dealerships in August, the TLX has quickly become one of Acura’s best-selling models. Designed to deliver a unique and compelling blend of sports-sedan dynamic proportion, premium luxury refinement and super-handling performance, the TLX is appealing to a broad cross-section of luxury customers with three all-new powertrains and advanced chassis technologies that respond intelligently to the will of the driver. The TLX lineup features three distinct model offerings that deliver new levels of quietness and ride comfort for a luxurious driving experience.

About Acura

Acura offers a full line of technologically advanced performance-luxury vehicles through a network of approximately 270 U.S. Acura dealers. The Acura lineup features five distinctive models – the RLX luxury flagship sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, and the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV. Acura was recently recognized by Edmunds.com for the third consecutive year as leading all luxury brands in retained value after five years of ownership. More than 90 percent of the Acura vehicles sold in America are produced at the company’s manufacturing facilities in America, using domestic and globally sourced parts.

For More Information

Consumer information about Acura is available at acura.com. To join the Acura community on Facebook, visit facebook.com/Acura. Additional media information including detailed features, pricing and high-resolution photography of the Acura model line is available at acuranews.com.


Honda Stage Custom Concert Series with Live Nation Heads to NYC with deadmau5

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deadmau5 & James Hinchcliffe team up leading up to Honda Stage concert (PRNewsFoto/American Honda Motor Co.)





Honda Stage Custom Concert Series with Live Nation Heads to NYC with deadmau5

deadmau5 to perform live on the Honda Stage in New York on Nov. 11

Concert event to be livestreamed on Honda Stage’s YouTube Channel at www.youtube.com/HondaStage 

deadmau5 and three-time IndyCar Series winner, Honda race driver James Hinchcliffe team up to announce Honda Stage Live Nation concert event, with additional online content rolling out through November 


TORRANCE, California, Nov. 4, 2014 /PRNewswire-HISPANIC PR WIRE/ — Honda Stage and Live Nation have announced the second live show as part of their exclusive concert event series, taking place at iconic locations across the U.S. The next Honda Stage Live Nation concert event in the series will feature world-renowned electronic music producer, deadmau5, in celebration of his upcoming retrospective double-album 5 years of mau5. The free concert will take place on Nov. 11 at the Knockdown Center in Queens, New York, showcasing the all-new 2015 Honda Fit. Fans can tune in to the livestream of deadmau5’s performance on the Honda Stage Tuesday, Nov. 11 at 9:00 p.m. Eastern Time on the Honda Stage YouTube Channel: www.youtube.com/HondaStage.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7231531-honda-stage-music-news/

Photo – http://photos.prnewswire.com/prnh/20141103/156284

Photo – http://photos.prnewswire.com/prnh/20140415/73520

Debuting today and running up to the Nov. 11 performance is a set of webisodes where the acclaimed electronic producer pairs up with Honda-powered, three-time IndyCar Series race winner, James Hinchcliffe, who earlier this month signed a contract to drive for Schmidt/Peterson Motorsports during the 2015 Verizon IndyCar Series season. Throughout the series, airing exclusively on the Honda Stage YouTube Channel, electronic music and racing enthusiasts alike can follow deadmau5 and Hinchcliffe on their road to the Honda Stage, from the Indianapolis Motor Speedway – where Hinchcliffe qualified second for the 2014 Indianapolis 500 – to Putnam Park Road Course and finally, the Knockdown Center Honda Stage. Fans can also keep up with the latest event news via Honda Stage social media with exclusive information and images. The first webisode featuring deadmau5, Hinchcliffe and the Honda ‘Fastest Seat in Sports’ two-seater IndyCar at Indianapolis Motor Speedway, premieres on the Honda Stage YouTube Channel today Honda.us/deadmau5vsHinch1.

“This custom Honda Stage Live Nation event is designed to resonate with millennial electronic music fans, starting with deadmau5, one of the most exhilarating and technically innovative electronic artists performing today, and culminating with a new audience of music fans being able to experience a full live concert set on the Honda Stage YouTube Channel,” said Nick Lee, Honda National Advertising Manager, American Honda Motor Co., Inc.

deadmau5 on the Honda Stage with Live Nation is free to a limited number of fans that registered at www.livenation.com/HondaStage. Fans can follow Honda Stage on Twitter and Instagram to enter to win tickets to the show through Nov. 4.  

The Nov. 11 event featuring deadmau5 on the Honda Stage will begin at 9 p.m. Eastern Time. Fans in attendance will have the opportunity to enjoy sounds from the highly anticipated 5 years of mau5 album, which drops on Nov. 25. Additionally, attendees can engage in interactive experiences from partners including Tumblr and Pandora, and check out the all-new fun and fuel-efficient 2015 Honda Fit, which will be specially-wrapped for deadmau5 on the Honda Stage.

“We’re excited to bring deadmau5 on the Honda Stage,” said Jeremy Levine, SVP of Digital Sales, Live Nation. “Honda has shown a commitment to music as its marketing platform to bring unique experiences to fans—in person and online.”

Honda Stage is a unique 360-degree, multi-platform music program designed to meet music fans where they are already searching for and consuming music. This new music platform brings together an unprecedented group of entertainment and technology leaders, including Live Nation, to produce and distribute some of the best original, high-quality, music content available under the new Honda Stage name, through dozens of live events and exclusive online content.

Honda and Music
Honda has a deep history in music programming and music marketing through the development of engaging programs and sponsorships aimed at reaching music fans through their love of music. The Honda Civic Tour was created in 2001, and since its inception, 3.5 million fans have attended Civic Tour concert events and the program has become one of the nation’s most compelling, successful music concert tour franchises. Concert goers have had the chance to experience their favorite bands up-close-and personal, including live and interactive performances by Maroon 5, Linkin Park, blink-182, The Black Eyed Peas, Paramore, Incubus, Fall Out Boy and many more. Each year, the Honda Civic Tour’s headlining artist customizes a Civic vehicle for one lucky tour fan to win. 

In 2009, Honda began partnering with the biggest and brightest music festivals across the U.S., including Sasquatch, Lollapalooza, Austin City Limits Music Festival and The Governors Ball in New York. The automaker’s festival activations have included a Honda-sponsored stage with performances by some of the festivals’ best artists, opportunities to win VIP tickets and Honda vehicles, interactive onsite vehicle displays and more. Honda’s music festival partnerships have become part of the Honda Stage music program which began with The Governors Ball in New York June 6-8, and continued through the summer at Music Midtown in Atlanta September 19-20 and triumphantly returned to Austin City Limits Music Festival the first two weekends in October. 

For more information on the Honda Stage music program, including announcements of the latest Honda Stage videos, exclusive concert information, show schedules, news, sweepstakes and more, visit HondaStage.com http://www.hondastage.honda.com/.

Check back for more Honda Stage Press announcements throughout 2014 at http://honda.us/1kYuYVN

About Honda
Honda offers a complete lineup of cars and trucks through a network of more than 1,000 dealerships in the United States. In 2014, Honda celebrated its 20 millionth vehicle produced in the U.S., using domestic and globally sourced parts. Honda currently operates 16 major manufacturing facilities in North America, producing a wide range of Honda automobiles, all-terrain vehicles, power equipment products, engines and transmissions.

About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com

About deadmau5
Joel Zimmerman, more commonly known as deadmau5 (pronounced ‘dead mouse’), is one of the world’s most respected electronic music producers of modern times. Enjoying international chart success with his singles “Professional Griefers,”  “Sofi Needs A Ladder,” “Ghosts ‘n’ Stuff” and “I Remember,” he has also released five critically acclaimed albums: while(1<2),  > album title goes here <,  4×4=12For Lack Of A Better Name and Random Album Title. The multiple JUNO Award-winning and Grammy®-nominated artist performed at the 54th Annual GRAMMY Awards as part of its first ever telecast performance highlighting electronic music. His ability to push the boundaries of his talent grows at an equal rate to his fan base, which counts almost nine million on his Facebook page. deadmau5 is also the #1 selling artist on online retailer Beatport.  A major touring act, he has headlined iTunes Music Festival, Lollapalooza, Outside Lands, Budweiser Made In America, Sonar, Virgin Mobile FreeFest, Coachella, Ultra Music Festival, HARD Day of the Dead, and Creamfields, and sold out Rogers Centre in Toronto and PETCO Park in San Diego, as well as multiple consecutive nights at legendary venues like the Roseland Ballroom in NYC and the Palladium in Los Angeles. Plans for a major world tour in 2015 are in now the works. He appeared on the cover of Rolling Stone (summer double issue, 2012), marking him as the first electronic artist to do so. www.live.deadmau5.com


Meruelo Media Taps Rick Rodriguez To Lead Its Television And Studio Initiatives

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Meruelo Media Taps Rick Rodriguez To Lead Its Television And Studio Initiatives

Rodriguez to Expand Meruelo’s Production Capabilities as it Continues to Pursue its Super 22 Station National Strategy Live from the heart of Los Angeles, California


LOS ANGELES, Nov. 4, 2014 /PRNewswire-HISPANIC PR WIRE/ — Meruelo Media, Southern California’s leading minority-owned media group, today announced that Discovery Networks alumni and highly-regarded executive Rick Rodriguez has been named General Manager for Meruelo Television. In addition to overseeing programming, production, promotions and operations for the company’s Super 22 channel, he will develop distribution and content strategies for its national expansion alongside Meruelo Media’s entertainment production business unit.

“Rick brings a new dimension to our management team,” said Otto Padron, President of Meruelo Media, to whom Rodriguez will report. “He brings passion, global television experience, an impeccable reputation and a proven track record of developing and implementing winning programming strategies in a wide assortment of genres,” Padron added, “We’re thrilled to have Rick’s expertise on our team as they’re all critical in an ever-changing and challenging media business environment.”

Rodriguez’s experience includes managing both English and Spanish language networks internationally and in the US. He oversaw programming, production and promotions for Discovery Networks Latin America, where he was responsible for Discovery Channel, Animal Planet, Discovery Kids and the BBC joint venture network People+Arts. He served as Executive Vice President of Content for Discovery Networks International, overseeing all programming operations in more than 40 countries. During Rodriguez’s tenure as General Manager of the Travel Channel US he developed some of that network’s most successful and longest-running programming including Anthony Bourdain’s No Reservations. He served as President and GM of the bilingual Qubo children’s network, a joint venture of Scholastic, NBC and ION Media. As a media management consultant, Rodriguez has worked with a broad variety of domestic and international networks including Univision to develop that company’s multi-channel expansion plans.

“I’m delighted at the opportunity to grow Meruelo Television and launch the first US Hispanic Super Station,” Rodriguez said. “As both the entertainment capital of the world and the US’s largest Hispanic population center, Los Angeles is the ideal launching pad for a new channel concept that caters to the interests and needs of the region’s Latino audience with original programming featuring a fresh point of view, authentic voices and an aspirational mission.”

About Meruelo Media:
Meruelo Media (MM) is the media division of The Meruelo Group. MM currently operates two Southern California Legendary media platforms, the classic hip-hop and R&B radio station, 93.5 KDAY and one of Los Angeles’ oldest Hispanic TV stations, KWHY-TV Canal 22, which is currently the flagship of MundoFOX Television Network. MM also owns the first and only US Hispanic Super Station, Super LA, airing on its KWHY-TV second digital stream and reaching over 6 Million Homes over various multiple video delivery providers. MM also operates television stations in Houston and Santa Barbara. The Meruelo Group is a minority owned, privately-held management company serving a diversified portfolio of affiliated entities with interests in banking and financial services; food services, manufacturing, distribution and restaurant operations; construction and engineering; hospitality and gaming; real estate management; media, public and private equity investing. For more information please visit www.meruelogroup.com.

Media Contact:
Rebekah Salgado | 562.228.8191
[email protected]


Mira TV To Dedicate Full Prime Time Programming And Journalistic Talent To Cover National Elections During The Special ‘Elecciones 2014’

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Mira TV To Dedicate Full Prime Time Programming And Journalistic Talent To Cover National Elections During The Special ‘Elecciones 2014’


-Roberto Rodriguez-Tejera, Maria Elvira Salazar, Rick Sanchez and others to join in live from New York to Miami-


MIAMI, Nov. 4, 2014 /PRNewswire-HISPANIC PR WIRE/ — Mira TV will air a special program to cover the upcoming elections of November 4, 2014; joining three prime time shows and their hosts to present “Elecciones 2014” from 7:00PM (EST) until 10:00PM (EST).  Mira TV’s remarkable journalists Roberto Rodriguez –Tejera and Maria Elvira Salazar will conduct the show from Mira TV’s Miami studios and renowned reporter Rick Sanchez will join them from Fox News studios in New York. In addition, distinguished analysts and journalists will participate in this special Elections coverage from the Mira TV studios as well as reporting live from different Orlando, Tampa and Miami precincts and both the Republican and Democratic Party headquarters.

This special program will include poll information, professional analysis, trends and results with credibility and immediacy; as well as a dynamic interaction through Mira TV‘s social media platforms and website. Viewers that would like to participate in live discussions can join the conversation using the hashtag #MiraElecciones14 through Mira TV’s Facebook Page facebook.com/MiraTVMiami as well as @MiraTVMiami in Twitter and Instagram.

The Mira TV special “Elecciones 2014” will air from at 7:00PM-10:00PM (EST) in the Miami-Ft. Lauderdale, West Palm, Orlando, Tampa and Jacksonville markets through Mira TV. In Miami: WDFL 18, DirecTV 18, Comcast 18, AT&T U-verse 20 (for the entire state of Florida), and Atlantic Broadband 82. In Orlando: WATV 47, DirecTV 47, AT&T U-verse 20 and in Tampa: WTAM 30, DirecTV 30, Verizon 28. For more information about Mira TV and its programming, please visit www.miratv.tv

CONTACT:
Gloria M. Garces
Director of Public and Community Relations
[email protected] , 786.236.5786

Mira TV
2920 NW 7 Street * Miami, Florida 33125
305. 642. 7777 *  www.miratv.tv


Redken Announces Lea T. as New Brand Muse

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Redken Announces Lea T. as New Brand Muse

Brazilian Beauty Lea T. Named Face of Redken Chromatics Haircolor


NEW YORK, Nov. 4, 2014 /PRNewswire-HISPANIC PR WIRE/ — Redken is excited to announce its newest brand muse, Brazilian model and anti-bullying and equality advocate Lea T. With her undeniable spirit, striking looks and stunning Brazilian hair, Lea T. embodies the essence and energy of Redken. Lea T. joins an elite collective of Redken muses and trend creators, including musician Sky Ferreira, international fashion blogger Chiara Ferragni, renowned hairstylist and fashion industry legend Guido and celebrity colorist Tracey Cunningham.

Photo – http://photos.prnewswire.com/prnh/20141103/156184

“Lea T. is a true pioneer for beauty,” says Leslie Marino, General Manager, Redken US. “She shares Redken’s vision of global beauty, and has a unique sense of self and a beauty that is undeniably her own.”

One of the fashion world’s most in-demand and inspiring models, Lea T. was first discovered by Givenchy designer Riccardo Tisci and became the face of Givenchy in 2010. She’s been featured in Vogue Paris, Vanity Fair, Vogue Brazil, Numero, W, Hercules, Interview, Cover and Love magazines, as well as the cover of Elle Brasil.

Lea T. makes her Redken debut in January 2015, showcasing her lust-worthy color in print and social campaigns for an exciting new innovation from Chromatics haircolor. Featuring the same ammonia-free, fortifying formulas, this new innovation from Chromatics will achieve an even broader range of haircolors with the same luxurious experience.

“We’re all people with our own personality, our own beauty, our own life,” says Lea T. “I love working with Redken because they appreciate all kinds of beauty. They believe in the individuality of the person, and I think that’s really important.”

Follow @Redken5thAve and @leacerezo for more to come.

About Redken
To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave


L’Oreal Paris Announces 10 Inspiring 2014 Women of Worth and Opens Voting for National Honoree

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L'Oréal Paris Women of Worth





L’Oreal Paris Announces 10 Inspiring 2014 Women of Worth and Opens Voting for National Honoree

9th Annual Program Celebrates Women Making a Beautiful Difference in their Communities,
Drives Awareness for their Causes and Accomplishments


NEW YORK, Nov. 4, 2014 /PRNewswire-HISPANIC PR WIRE/ — L’Oreal Paris today announced its 2014 Women of Worth honorees, 10 amazing women who are pursuing their passions to make a beautiful difference in the world. Borne from personal tragedy and triumph, the honorees are celebrated for their innovative approaches to tackling such significant issues as fighting drug addiction, helping homeless veterans, providing diapers for mothers living in poverty and creating a shelter for young victims of human trafficking. Ranging in age from a 19 year-old college student who created a computer program that teaches the cloud how to diagnose breast cancer, to a 62 year-old quadriplegic woman addressing childhood hunger in her city, this group of women joins the 80 esteemed Women of Worth honorees from the past eight years who are creating change in their communities and beyond.

Logo – http://photos.prnewswire.com/prnh/20141031/155926LOGO

L’Oreal Paris and nonprofit partner, Points of Light, convened a judging panel that included the editors-in-chief of leading women’s lifestyle publications, to review the thousands of nominations submitted on behalf of an impressive collection of change making women. The 10 who rose to the top will each receive $10,000 from L’Oreal Paris for her charitable cause or project, along with ongoing support and awareness.

“Each year, we are moved and inspired by the thousands of powerful stories we receive through the Women of Worth nomination process. These women are wielding their passion to make an incredible impact on their communities, and beyond,” said L’Oreal Paris President, Karen T. Fondu. “The 2014 Women of Worth honorees are heroic, fearless and true changemakers who deserve to be celebrated, and their stories elevated, to inspire more women to make a difference in the lives of others.”

Now the public is invited to choose this year’s National Honoree, who will receive an additional $25,000 for her cause. Learn about these powerful programs and show support for the woman’s story that resonates most, by voting once per day through November 21, 2014. By visiting WomenofWorth.com, everyone can explore more about each of the honorees before they cast their vote. There is also an opportunity to engage through social media, voting with a “Like” on a post about a favorite honoree on the L’Oreal Paris Facebook page (www.facebook.com/lorealparis), or by re-tweeting a mention about one of the Women of Worth made by L’Oreal Paris on Twitter (www.twitter.com/lorealparisusa). This year’s National Honoree will be announced during a celebration of all of the 2014 Women of Worth on December 2 in New York.

2014 WOMEN OF WORTH HONOREES

The Women of Worth 2014 honorees support a wide range of important causes and projects, created through adversity and meaningful life experiences.

  • Corinne Cannon – Washington, D.C.; Founder and Executive Director, DC Diaper Bank, a nonprofit organization which has distributed over 1 million diapers to mothers in poverty to help reduce maternal stress, founded after Cannon’s own experience as a new mother showed her that even with a strong network of support, stress can affect parents in many ways.
  • Stephanie Decker – Sellersburg, Ind.; Founder, The Stephanie Decker Foundation, a nonprofit organization that helps children with prosthetics engage in sports and provides access to leading-edge prosthetics to those who need them, created after Decker lost both of her legs protecting her young children from the destructive forces of a tornado.
  • Shaaron Funderburk – Gastonia, N.C.; Founder, Off the Streets Program (OTSP) and OTSP Transitional House, a nonprofit organization providing a home and support for women recovering from drug addiction and homelessness, created following Funderburk’s own recovery.
  • Mary K. Hoodhood – Grand Rapids, Mich.; Founder, Director, Kids’ Food Basket, the largest childhood anti-hunger organization in Michigan which helps underserved children. Despite being quadriplegic, Hoodhood was determined not to let her disability hold her back from helping others and has thus dedicated her time to giving back.
  • Rachel Jackson-Bramwell – St. Clair County, Ill.; Founder and Executive Director, Project Compassion and Compassionate Resources Center, a nonprofit that provides support for the St. Clair County and Greater St. Louis-areas homeless and low-income women and children, often overlooked by government services.
  • Deborah Snyder – Alexandria, Va.; President and CEO, Operation Renewed Hope Foundation, a nonprofit that helps to eliminate homelessness among veterans, created after Snyder’s retirement from the U.S. Army as a Lt. Colonel and helicopter pilot.
  • Phyllis Sudman – Plymouth Meeting, Pa.; Co-founder, Simon’s Fund, which raises awareness of the warning signs and conditions that lead to sudden cardiac arrest and death in children, founded after Sudman tragically lost her 3-month-old son, Simon.
  • Brittany Wenger – Bradenton, Fla.; Duke University student and aspiring pediatric oncologist who invented Cloud4Cancer, a computer program that uses artificial intelligence and test results to diagnose breast cancer with 99 percent accuracy, driven by a young family member’s battle with the disease.
  • Audra DiPadova Wilford – Santa Ana, Calif.; Founder, MaxLove Project, a nonprofit organization that empowers families fighting childhood cancers and life-threatening conditions with whole-body wellness resources, education and research, founded after Wilford’s son Max was diagnosed with brain cancer at age four.
  • Jenny Williamson – Granite Bay, Calif.; Founder and CEO, Courage Worldwide, an international nonprofit volunteer organization building homes for children rescued out of sex trafficking.


WOMEN OF WORTH PROGRAM
Now in its ninth year, Women of Worth is inspired by L’Oreal Paris’ iconic brand philosophy, “Because You’re Worth It.” Since its inception, the program has recognized 90 incredible women for embodying the spirit of the L’Oreal Paris brand, through commitment to their communities, selflessness and drive to make a difference in the world.

To learn more about Women of Worth, read honorees’ stories and vote for the 2014 Women of Worth National Honoree, visit WomenofWorth.com, and L’Oreal Paris on Facebook (www.facebook.com/lorealparis) and Twitter (www.twitter.com/lorealparisusa). Follow the conversation using the hashtag #WomenofWorth.

ABOUT L’OREAL PARIS
The L’Oreal Paris division of L’Oreal USA, Inc. is a total beauty care company that combines the latest technology with the highest in quality for the ultimate in luxury beauty at mass. The L’Oreal Paris brand encompasses the four major beauty categories – hair color, haircare, skincare and cosmetics – and includes such well-known brands as Preference, Excellence, Feria and Healthy Look hair color; Advanced Haircare, Advanced Hairstyle, Elnett Satin Hairspray, EverPure, EverStrong, EverSleek, EverCreme, EverStyle, EverCurl and L’Oreal Paris Kids hair care; Advanced Suncare, Youth Code, Revitalift, Age Perfect, Ideal Clean, Ideal Moisture, Sublime Bronze and Men’s Expert skincare; and the Colour Riche, True Match, Infallible, Visible Lift and MAGIC cosmetics collections, along with a portfolio of mascara including Voluminous, Double Extend and Telescopic among many others. For more information on L’Oreal Paris and its brands, and to receive personalized beauty advice, expert tips and exclusive beauty content 24-7 (wherever you may be), check out www.lorealparisusa.com.

NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/en/multimedia/


Colgate Total® Launches “Small Steps Make a Big Difference” Campaign in Collaboration with the American Diabetes Association

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NEW YORK, Nov. 4, 2014 /PRNewswire-HISPANIC PR WIRE/ — In support of American Diabetes Month®, Colgate Total kicked-off the “Small Steps Make a Big Difference” campaign to help raise awareness surrounding the often overlooked association between oral health and diabetes.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7332551-colgate-total-american-diabetes-association-small-steps-make-a-big-difference-campaign/

Both gum disease and diabetes have reached concerning levels in the U.S. More than 75% of adults experience some form of gum disease. Nearly one in ten American adults live with diabetes[1], and the prevalence of diabetes is even higher among certain populations: 12.8 percent of U.S. Hispanic and 13.2 percent African-American adults live with diabetes, compared to 7.6 percent of non-Hispanic whites.[1] According to the Centers for Disease Control and Prevention, people living with diabetes are two times as likely to develop gum disease[2]. That’s because people with diabetes are generally more susceptible to infections and less able to fight germs that invade the gums.

To better equip people with diabetes and their families with resources to take care of their smiles, Colgate Total® has teamed up with “Small Steps Make a Big Difference” experts. Some members of the expert panel will make appearances at health events across the U.S., including the American Diabetes Association’s Step Out®: Walk to Stop Diabetes® that is being held in Los Angeles on November 15, and providing “small steps” tips via social media in English and Spanish. Experts include:

  • Natalie Strand, M.D. – ‎CMO Freedom Pain Hospital, VP Integrative Medical Services and co-author of upcoming book A Woman’s Guide to Diabetes. Twitter: @DrNatStrand
  • Marjorie Cypress, PhD, C-ANP, CDE – President, Health Care & Education of the American Diabetes Association
  • Karent Sierra, DDS – Miami-based bilingual dentist and founder of Sharing Smiles Foundation. Twitter: @KarentSierra
  • Catrise Austin, DDS – Celebrity cosmetic dentist and author of Winning the Fight Against Diabetes: The secrets to living longer and healthier with a smile! Twitter: @DrCatriseAustin

“People living with diabetes already know that small steps – like managing your stress to help keep your appetite in check – can make a big difference in personal health over time, and the same could be said of oral health,” said Natalie Strand, M.D. “A small, easy step people can do is brush twice a day with Colgate Total®, which can help improve gum health in as little as four weeks[3].”  

In tandem with the American Diabetes Association, Colgate Total® launched a nationwide survey[4] of 1,555 members of the Association to better understand how respondents perceive oral health. The survey revealed:

  • 38% of people surveyed don’t agree or don’t know that oral health problems  can be a complication of poorly managed diabetes
  • Over 36% of people living with diabetes or prediabetes currently have oral health problems, making it the third most common medical condition for  those surveyed with diabetes or prediabetes
  • Over 90% of people surveyed have experienced at least one oral health issue despite the fact that nearly 69% of those surveyed report making at least one trip to the dentist every year

“As the only toothpaste FDA-approved[5] and American Dental Association-accepted to help prevent gingivitis, which is the most common form of gum disease, Colgate Total® is a good choice for people with diabetes,” said Dr. Foti Panagakos, Global Director of Scientific Affairs and Research at Colgate-Palmolive.  “Throughout our long-standing, strategic partnership with the American Diabetes Association, we’ve focused joint efforts on creating an ongoing dialogue and providing tools to help people living with diabetes better manage their oral health.”

More information on the connection between oral health and diabetes and small steps to improve gum health are available at www.OralHealthAndDiabetes.com and www.SaludOralyDiabetes.com in Spanish.

About Colgate Total® Toothpaste
Colgate Total® toothpaste has a formula clinically proven to actively fight germs for 12 hours. It is the only toothpaste FDA-approved and American Dental Association-accepted to help prevent gingivitis.5 Colgate Total® toothpaste also is the number-one toothpaste recommended most by dentists and hygienists. For more information about Colgate Total® toothpaste, visit www.ColgateTotal.com.

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom’s of Maine, Ajax, Axion, Soupline, and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. For more information about Colgate-Palmolive’s global business, visit the Company’s web site at www.Colgate.com. To learn more about Colgate’s global oral health education program, Bright Smiles, Bright Futures, please visit http://www.colgatebsbf.com.

 

People with diabetes are two times more likely to develop gum disease, CDC

 

Small Steps Make A Big Difference Expert Panel: Dr. Catrise Austin, Top Left; Marjorie Cypress, PhD, Top Right; Dr. Natalie Strand, Bottom Right; Dr. Karent Sierra, Bottom Left

 

As of 2014, nearly 30 million Americans have diabetes, CDC

 

In some states, over 10% of the population has diabetes, CDC

 

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7332551-colgate-total-american-diabetes-association-small-steps-make-a-big-difference-campaign/

[1] CDC, National Diabetes Statistics Report, 2014: http://www.cdc.gov/diabetes/pubs/statsreport14/national-diabetes-report-web.pdf 
[2] CDC, National Diabetes Fact Sheet, 2011: http://www.cdc.gov/diabetes/pubs/pdf/ndfs_2011.pdf 
[3] Results improve with continued twice daily use, as shown in 6 month clinical studies of the general population. Data on file. Colgate Palmolive Company.
[4] An online quantitative survey was fielded via social media posts on the American Diabetes Association National Twitter and Facebook pages. Survey population included people with diabetes, with pre-diabetes and without diabetes.
[5] Colgate Total® toothpaste is approved through the New Drug Application process to help prevent plaque, gingivitis, and cavities. Not approved for the prevention or treatment of serious gum disease or other diseases.


HelloBeautiful Launches First Beauty App

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NEW YORK, Nov. 4, 2014 /PRNewswire-HISPANIC PR WIRE/ — HelloBeautiful (www.hellobeautiful.com), the fastest-growing online destination for today’s Black woman, has launched the SoBeautiful App. Sponsored by Iman, a pioneer in the beauty and fashion industry, the app is a mobile destination for women of color seeking beauty and fashion advice curated by industry experts and top HelloBeautiful editors.  

Logo – http://photos.prnewswire.com/prnh/20141103/156326LOGO

Photo – http://photos.prnewswire.com/prnh/20141103/156327

Photo – http://photos.prnewswire.com/prnh/20141103/156328

The app will offer curated how-to videos from top iconic influencers such as social media maven & founder of the style blog, LoveBrownSugar, Christina Brown and co-founder of the beauty company DooBop.com, Jodie Patterson, as well as user-generated content.  Users can share their own personal tips and will be encouraged to share content with friends to create social conversation.

SoBeautiful is HelloBeautiful’s first-ever style and beauty-focused app.  It can be used with Android and iOS smartphones and tablets, and is now available in the Google Play and iTunes app stores.

“The HelloBeautiful woman is all about mobile!” said Leigh Davenport, Editorial Director, Women and Lifestyle, Interactive One.  “Every day over 70% of our users are finding us on their smartphones and the SoBeautiful App is the perfect way to indulge their insatiable appetite for beauty, hair and style trends.  The SoBeautiful App also allows our readers to participate in a community where their beauty is celebrated shamelessly! The more selfies the better!”

HelloBeautiful is part of Interactive One, the #1 digital platform for the New Urban community.

About Interactive One

Interactive One (InteractiveOne.com) is the fastest growing and definitive digital resource for the Urban community reaching millions of Black and Latino Americans each month through its suite of social, local radio and content offerings. These include HelloBeautiful (HelloBeautiful.com), the fastest growing lifestyle resource for today’s Black woman; NewsOne (NewsOne.com), which provides up to the minute, comprehensive coverage of newsworthy events relevant to Black Americans across the country and the world; TheUrbanDaily (TheUrbanDaily.com), the eyes and ears for the Urban community looking for what’s hot online, on the airwaves, in theaters, and on the street; GIANTlife (GiantLife.com), for Next Generation tastemakers and icons;  Elev8 (Elev8.com) a site devoted to elevating the mind, body and spirit; ZONA de Sabor (Zonadesabor.com), the new online destination for today’s urban Latino who wants to stay current on entertainment and celebrity news in the Latino community; and a social platform anchored by the iconic BlackPlanet (BlackPlanet.com), the newly launched BlackPlanetNEXT (BlackPlanetNEXT.com), and the new BlackPlanet RADIO (BlackPlanetRadio.com), the digital industry’s first social radio website created for the African American community.

Interactive One was launched by Radio One, Inc. in 2008 to complement the Company’s existing portfolio of media platforms which today include TV One, Reach Media, One Solution and 54 owned and/or operated radio stations in 16 urban markets across the United States. Since its launch, Interactive One has quickly become the #1 online platform for the African American and New Urban community.