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The Hispanic Public Relations Association Announces 2015 National Bravo! Award Winners

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NEW YORK, Oct. 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Hispanic Public Relations Association (HPRA) reveals the winners of the 2015 National ¡Bravo! Awards held for the first time at the Lotte New York Palace Hotel in New York City. The HPRA National ¡Bravo! Awards are the most prestigious awards in Hispanic communications recognizing the industry’s finest campaigns across several categories including: automotive, technology, sports, digital, non-profit and integrated marketing communications, among others.  Winners included:  Balsera Communications, Cohn & Wolfe, Conill, d expósito & Partners, Havas FORMULATIN, Havas PR North America, SWAY PR and Telemundo.

“Congratulations to all the winners for contributing superb work to the Hispanic public relations industry,” said Andy Checo, President of HPRA’s National Board.  “As we continue to advance the practice of Hispanic public relations, we are proud of providing a platform for our work to be recognized and celebrated.”

Hosted by Laura Stylez, co-host of New York’s most successful morning radio drive show on HOT97, the 2015 HPRA National ¡Bravo! Awards ceremony was held on Thursday, October 8. 

The winning agencies for the 2015 HPRA ¡Bravo! Awards recognizing the best public relations and marketing campaigns from across the country were:

  • Technology Campaign of the Year: COHN & WOLFE INFUSE
  • Healthcare & Nutrition Campaign of the Year: BALSERA COMMUNICATIONS FOR UNITEDHEALTHCARE THE PRESS EFFECT: LEVERAGING MEDIA TO EDUCATE LATINO POPULATIONS ABOUT HEALTH
  • Fashion & Beauty Campaign of the Year: HAVAS PR NORTH AMERICA FOR MEDIA MAKEOVERS BY JCPENNEY’S ESCUADRÓN GLAM.
  • Public Education Campaign of the Year: COHN & WOLFE INFUSE FOR COLGATE’S “ORAL HEALTH MONTH”
  • New Product Launch Campaign of the Year: SWAY PUBLIC RELATIONS FOR THE 2015 HYUNDAI SONATA MEDIA INTRODUCTION
  • Food & Beverage Campaign of the Year: HAVAS FORMULATIN FOR NESTLÉ LA LECHERA AND PATI JINICH.
  • Integrated Marketing Campaign of the Year: CONILL FOR TOYOTA MÁS QUE UN AUTO
  • Media Event Campaign of the Year: TELEMUNDO FOR THE 2015 BILLBOARD LATIN MUSIC AWARDS
  • Sports Campaign of the Year: HAVAS PR NORTH AMERICA FOR JCPENNEY: INSPIRACIÓN EN EL JUEGO BONITO
  • Digital Campaign of the Year: TELEMUNDO FOR THE SUPER SERIES LAUNCH OF “DUEÑOS DEL PARAISO”
  • Internal Communications Campaign of the Year: HAVAS FORMULATIN FOR MI PUEBLO EMPLOYEE ENGAGEMENT CAMPAIGN
  • CSR Campaign of the Year: D EXPÓSITO & PARTNERS FOR CHILD HUNGER ENDS HERE CON AGRA FOODS
  • Public Affairs Campaign of the Year: BALSERA COMMUNICATIONS FOR NATIONAL HISPANIC LANDSCAPE ALLIANCE’S JUAN IN A MILLION: ADVOCATING FOR THE NATION’S HISPANIC LANDSCAPE WORKFORCE
  • Non-Profit Campaign of the Year: D EXPÓSITO & PARTNERS FOR THE AARP CAREGIVING CAMPAIGN
  • Multicultural Campaign of the Year: COHN & WOLFE INFUSE

Mike Fernandez, Corporate Vice President, Corporate Affairs at Cargill, was honored with the inaugural ‘Pioneer of the Year’ Award.  

The 2015 HPRA ¡Bravo! Awards were made possible thanks to Platinum sponsors Coca-Cola and Time Warner Cable; Silver sponsor Moet Hennessy USA; and Bronze sponsors Delta Air Lines, Ogilvy Public Relations, PR Newswire, Toyota and United Healthcare. 

Judges for the 2015 HPRA National ¡Bravo! Awards were comprised of senior public relations and marketing professionals across the agency corporate and brand levels.   

For additional information regarding the Hispanic Public Relations association, please visit http://www.hpra-usa.org.

Bilingualism: a Growing Value to U.S. Labor Market

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PRINCETON, New Jersey, Oct. 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — Bilingual individuals, who can read and write in English and their native language, drop out of high school at lower rates, enter higher status occupations, and can earn more than those from immigrant backgrounds who only speak English according to a new study released today from the Civil Rights Project at UCLA and Educational Testing Service (ETS).

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“Balanced bilinguals,” those who understand, speak, read and write in both English and the language of the home:

  • earn more, whereas monolinguals lose $2,000–$5,000 annually as a result of losing their home language.
  • go to college at higher rates, which dramatically increases earnings.
  • have more social networks.

“Today’s young language minority population is unique; their experiences have made them distinct from previous generations, and not only with respect to their access to social media and entrance into a global economy,” says the report’s author Patricia Gándara, of the Civil Rights Project/Proyecto Derechos Civilies at UCLA. “Children of immigrants today are coming of age in a majority-minority era. Their linguistic and cultural cache is becoming a greater part of the fabric of America, and employers increasingly prefer employees who can reach a wider client base and work collaboratively with colleagues across racial, ethnic and cultural lines.”

Gándara’s report, “Is There Really a Labor Market Advantage to Bilingualism in the U.S.?,” draws upon new and different data sets and studies that follow young people (children of immigrants now in their late-20s and early-30s) just entering the labor market providing a more accurate measurement of bilingualism and “biliteracy” than have prior studies.

Growth in other-than-English language speakers has been dramatic over the last three decades according to Gándara; from about 23 million persons in 1980 to nearly 60 million today. And while the latest census data show that the nation is increasingly bilingual, what is not well documented is the extent to which bilingualism is being acquired by native English speakers.

Gándara cites the explosion of dual-language programs across the country and the growth of international baccalaureate programs that require competence in two languages as proof of growing interest. She also notes a U.S. News & World Report article that argued that maintaining and teaching languages others than English will be key to the success of the nation’s schools in the coming century. 

“Our findings that balanced bilingualism or ‘biliteracy’ pays and results in better educational outcomes is good news,” says Gándara. “Equally important though is the finding that transitional bilingual instruction that leaves behind the native language is not where the payoff is; it is in maintaining immigrant languages. Bilinguals may not always be paid more, but they often are and frequently get hired over monolinguals with similar credentials.”

“Americans for whom English is not their first language face unique obstacles on their path to academic and economic success,” says Michael Nettles, Senior Vice President of ETS’s Policy Evaluation & Research Center who commissioned the research and paper. “This report highlights the benefits that can accrue to all students through dual language programs.”

It is important, Gándara cautions, to acknowledge that the present day Spanish-speaking population is extremely diverse in history, region, socioeconomic status, education and literacy. “All of these factors result in different experiences in the labor market so that it is not possible to draw conclusions about a single Hispanic group.”

In 2012, ETS entered into an agreement with the Civil Rights Project to commission a set of original papers to investigate, from different disciplinary perspectives, the labor market implications of bilingualism in the United States. Those studies are published in a new book titled, “The Bilingual Advantage: Language, Literacy and the US Labor Market.”

The report released today is a companion to that book that begins with reviews of studies looking at the history of discrimination against languages other than English and differences in Hispanic subgroups, earnings and literacy. Some studies confirmed that bilingualism does not pay, while others even found a small wage penalty for the average bilingual working male. Others found what appeared to be a glass ceiling where monolingual workers were more likely to hold higher-ranking jobs than bilingual workers with similar education and experience. But those studies were all based on census data that did not reveal the level of bilingualism held by individuals.

Gándara will discuss her findings at a free webinar on Tuesday October 13. Click for additional details and registration. Click here for a downloadable PDF of Gándara’s study. Copies of the book “The Bilingual Advantage: Language, Literacy and the US Labor Market,” can be ordered from Multilingual Matters.

About ETS
At ETS, we advance quality and equity in education for people worldwide by creating assessments based on rigorous research. ETS serves individuals, educational institutions and government agencies by providing customized solutions for teacher certification, English language learning, and elementary, secondary and postsecondary education, and by conducting education research, analysis and policy studies. Founded as a nonprofit in 1947, ETS develops, administers and scores more than 60 million tests annually — including the TOEFL® and TOEIC ® tests, the GRE ® tests and The Praxis Series ® assessments — in more than 180 countries, at over 9,000 locations worldwide. www.ets.org

About the Civil Rights Project
Founded in 1996 by former Harvard professors Gary Orfield and Christopher Edley, Jr., the Civil Rights Project/Proyecto Derechos Civiles is now co-directed by Orfield and Patricia Gándara, professors at UCLA. Its mission is to create a new generation of research in social science and law, on the critical issues of civil rights and equal opportunity for racial and ethnic groups in the United States. It has commissioned more than 400 studies, published 14 books and issued numerous reports from authors at universities and research centers across the country.

Live Nation And Telstra Announce Strategic Partnership

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MELBOURNE, Australia, Oct. 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — Live Nation Australia, a Live Nation Entertainment, Inc. (NYSE: LYV) company, today announced a major strategic partnership with Telstra, Australia’s largest telecommunications company.

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The multi-year partnership goes beyond the traditional music sponsorship and delivers a program of activity against an “always-on” strategic approach, which is a first for both Live Nation Australia and Telstra.

Telstra customers, via the ‘Telstra Thanks’ loyalty program, will gain access to an exciting range of Live Nation benefits, including a first to market 48-hour priority exclusive pre-sale ticket access to all Live Nation music tours, ‘Money Can’t Buy’ experiences, VIP packages, exclusive content and merchandise, all aimed at improving the fan experience.

Michael Coppel, president and CEO of Live Nation Australia and New Zealand, said: “We welcome Telstra to our family of brand partners. We only partner with the best brands available and Telstra and its Thanks loyalty program is undoubtedly the industry leader in Australia when it comes to rewarding customers through music experiences.”

Telstra joins National Australia Bank, Qantas, Europcar, NSW Health, Spark (NZ), plus international partners American Express and Hilton Hotels and Resorts as current Live Nation Australia brand partners.

The partnership was brokered by Sydney-based entertainment partnerships agency, mixitup Australia, a Live Nation Australia joint-venture company.

Greg Segal, managing director of mixitup, said: “We look forward to working with Telstra to deliver exciting benefits to their customers and to assist them to truly partner with the live performance industry.”

About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.

About mixitup
mixitup is Australia’s leading brand entertainment agency, working across Australia, New Zealand and Asia. Established in 2006, mixitup creates and exclusively represents cultural assets, connecting customer centric brands to game changing content and experiences. For additional information, visit www.mixitup.com.au.

HERDEZ® Brand Celebrates Dia de los Muertos Festivities with MOLAA and NMMA

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HERDEZ(R) Brand Celebrates Dia de los Muertos Festivities with MOLAA and NMMA

ORANGE, California, Oct. 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — The makers of the HERDEZ® brand, the number one salsa brand in Mexico, is proud to celebrate Dia de los Muertos festivities as the official food sponsor of two museum fundraising celebrations: the Fotos y Recuerdos Gala on October 30 at the Museum of Latin American Art (MOLAA) in Long Beach, Calif., the only museum in the country dedicated to modern and contemporary Latin American art and the Love Never Dies Ball on November 6 at the National Museum of Mexican Art (NMMA) in Chicago, Ill., one of the most prominent Latino organizations in the country and the only Latino museum accredited by the American Association of Museums. Fundraiser proceeds will benefit the museums’ exhibits and art education programs.

HERDEZ(R) Brand Celebrates Dia de los Muertos Festivities with MOLAA and NMMA

“This is the second year the HERDEZ® brand will provide the food for our Gala,” said Stuart A. Ashman, president and CEO of MOLAA. “Their signature sauces really make the food an art in its own right.”

“We mount the largest Day of the Dead exhibition in the country and have been celebrating the holiday for almost three decades,” says Carlos Tortolero, president and CEO of the National Museum of Mexican Art. “We’re excited to have the HERDEZ® brand support us this year.”

The events will feature cultural celebrations, live musical performances, private exhibit viewings, traditional altar exhibits from renowned artists such as Sandra Cisneros and local artists, live painting, scavenger hunts, festive food and drinks, face painting, photo booths and a silent auction.

“Dia de los Muertos has long-standing cultural traditions within our Latino heritage,” said Gilberto Gutierrez, senior brand manager for HERDEZ® brand at MegaMex Foods, “and food is always a big part of the celebrations. It’s an honor to work with the museums and see our community enjoy the festivities.”

The events are expected to attract thousands of leaders in art, media, entertainment, politics, philanthropy and business.

This year the HERDEZ® brand has included another opportunity for fans to celebrate with the HERDEZ® brand Dia de los Muertos Traditions Contest. The HERDEZ® brand is encouraging enthusiasts to post pictures of their Dia de los Muertos celebrations either on Facebook, Twitter or Instagram and tag the image using the hashtag #CelebrateDDLM. At the end of the contest three winners will be selected. The Grand Prize winner will receive $500, second place will receive $300 and third place will receive $200 in gift cards. Additionally, 100 entries will be selected to win honorable mention prizes.

For more information on the HERDEZ®Brand Dia de los Muertos Traditions Contest, or to obtain tickets for the museum fundraisers or to download easy holiday recipes visit: www.herdeztraditions.com/dia-de-los-muertos. Follow HERDEZ® Brand via social media on Facebook @HERDEZTraditions, Twitter @HERDEZBrand and Instagram @HERDEZTraditions. Join the contest via #CelebrateDDLM.

About the HERDEZ® Brand
HERDEZ® salsa is made the authentic way, using fresh ingredients like tomatoes, onions, chile peppers and cilantro. Today, HERDEZ® Salsa is the No.1 selling salsa brand in Mexico and a growing staple in homes in the United States. HERDEZ® authentic Mexican products are available nationwide at major grocery stores. Visit www.herdeztraditions.com for more information.

About the Museum of Latin American Art (MOLAA)
The Museum of Latin American Art (MOLAA), founded in Long Beach, California in 1996, is the only museum in the United States dedicated to modern and contemporary Latin American art. With its physical expansion complete, MOLAA’s focus is on its position as a multidisciplinary institution providing a platform for cross-cultural dialogue by educating visitors about the rich artistic heritage of Latin America and its relevance to our cultural experience today. This is accomplished through the presentation of a significant permanent collection, traveling exhibitions of Latin American artists ranging from masters to emerging artists, and engaging educational and cultural programs. For more information visit www.molaa.org.

About the National Museum of Mexican Art
The National Museum of Mexican Art was founded in 1982 by a group of Chicago Public School educators. With an 8,500-piece Permanent Collection, 130,000 annual visitors, and educational initiatives that impact 52,000 students each year, it is one of the most prominent Latino organizations in the country and the only Latino museum accredited by the American Association of Museums. To learn more, visit www.NationalMuseumofMexicanArt.org | Facebook: @NationalMuseumofMexicanArt | Instagram:@ExploreNMMA |Twitter:@ExploreNMMA

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Aeromexico, The Airline Serving The Largest Number Of Cities From A Hub In Latin America

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MEXICO CITY, Oct. 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — Aeromexico, Mexico’s global airline, has become the airline serving the largest number of routes from a hub in Latin America, according to OAG Schedules Analysers, the world’s leading provider of aviation industry tools analysts need to identify trends, spot commercial opportunities and monitor competitor activity.

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With service to 79 destinations from its Mexico City hub, Aeromexico now ranks above other major airlines worldwide, thanks to the recent addition of nine domestic and international destinations from Mexico City, including Medellin in Colombia, Panama City, Toronto in Canada and Boston, Sacramento and Ontario in the United States. This growth also includes Aeromexico’s new service to Querétaro and Cozumel added in October, and Vancouver, which the carrier will begin to serve next December, to close the year with 80 destinations in its route network.

Aeromexico thus confirms its commitment to providing more and better network connectivity from Mexico City, consolidating its global leadership by offering connections to more than 80 domestic and international destinations including 46 cities in Mexico, 16 in the United States, 15 in Latin America, three in Canada, three in Europe and two in Asia.

About Grupo Aeroméxico

Grupo Aeroméxico, S.A.B. de C.V. is a holding company whose subsidiaries provide commercial aviation services in Mexico and promote passenger loyalty programs. Aeromexico, Mexico’s global airline, operates more than 600 daily flights from its main hub in Terminal 2 at the Mexico City International Airport. Its route network includes 80 cities on three continents including 46 cities in Mexico, 16 in the United States, 15 in Latin America, three in Canada, three in Europe and two in Asia.

The Group’s fleet of more than 130 aircraft is comprised of Boeing 787, 777, 767 and 737 jet airliners and next generation Embraer 145, 170, 175 and 190 models. In 2012, the airline announced the most significant investment strategy in aviation history in Mexico, to purchase 100 Boeing aircraft including 90 MAX 737 airliners and ten 787-9 Dreamliners.

As a founding member of the SkyTeam airline alliance, Aeromexico offers customers more than 1,000 destinations in 178 countries served by the 20 SkyTeam airline partners rewarding passengers with benefits including access to 516 premium airport lounges around the world. Aeromexico also offers travel options through its code share partners Delta Air Lines, Alaska Airlines, Avianca, LAN, TACA and TAM with extensive connectivity in countries like the United States, Brazil, Canada, Chile, Colombia and Peru. www.aeromexico.com www.skyteam.com http://disfrutaam.tumblr.com/

(Español) JetBlue conecta a los abuelos y nietos

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Sorry, this entry is only available in Español.

Mary Kay Dedicates 20th Nature Explore Classroom Designed to Help Children Heal After Witnessing Domestic Violence

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Since 2009, Mary Kay has built and dedicated 20 unique outdoor learning environments, or Nature Explore Classrooms, in 13 states. Nature Explore Classrooms serve as an alternative to schools, parks or child care centers for children who are living in domestic violence shelters and whose safety could be jeopardized in public spaces.

DALLAS, Oct. 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — They are the smallest and youngest victims of the domestic violence epidemic – an estimated 3-4 million children in the United States who witness abuse in their homes each year. To help them learn, play and heal, Mary Kay Inc. and The Mary Kay Foundation(SM) partnered with the Arbor Day Foundation to build 20 Nature Explore Classrooms at domestic violence shelters across the country as part of a first-of-its-kind program. The outdoor learning spaces provide a safe environment in an effort to bring nature into the daily lives of thousands of children.

Since 2009, Mary Kay has built and dedicated 20 unique outdoor learning environments, or Nature Explore Classrooms, in 13 states. Nature Explore Classrooms serve as an alternative to schools, parks or child care centers for children who are living in domestic violence shelters and whose safety could be jeopardized in public spaces.

The Spring, a domestic violence shelter providing aid to women and children in Tampa Bay, Fla., became the 20th shelter selected to receive the unique learning environment. Research shows that nature helps reduce stress and lessen or eliminate anti-social behavior common in children who have witnessed abuse. Nature Explore Classrooms serve as an alternative to schools, parks or child care centers for children who are living in domestic violence shelters and whose safety could be jeopardized in public spaces. 

“One in four women in the United States experiences domestic violence in their lifetime and far too often, children are exposed to the abuse,” said Crayton Webb, Vice President of Corporate Communications and Corporate Social Responsibility for Mary Kay Inc. “Through the culmination of the Nature Explore Classroom program, we have been able to provide safe places for children across the country to play and learn while also helping them to heal and overcome a painful experience.”

Since 2009, Mary Kay has built and dedicated 20 Nature Explore Classrooms in 13 states. In addition to the outdoor space, each Nature Explore Classroom includes a multi-faceted curriculum with details on how to fully maximize the educational opportunities and healing effects of the outdoor environment. 

“Working with advocates like Mary Kay allows the Arbor Day Foundation and Dimensions Educational Research Foundation to collaborate on programs such as Nature Explore, which transforms children’s lives through research-based outdoor classroom design services, educator workshops and natural products,” said Dan Lambe, President of the Arbor Day Foundation. “The building and dedication of 20 Nature Explore Classrooms will provide a calm refuge for mothers and their children for years to come.”  

Mary Kay has a long-standing commitment to prevent and end domestic violence. Over the past 15 years, Mary Kay Inc. and The Mary Kay Foundation(SM) have given more than $50 million to domestic violence prevention and awareness programs to women’s shelters across the country in an effort to end the cycle of abuse. For more information about Mary Kay’s commitment to end domestic violence, click here.

About Mary Kay
Irresistible products. Positive community impact. Rewarding opportunity. For more than 50 years, Mary Kay has offered it all. With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what there is to love about Mary Kay by connecting with a Mary Kay Independent Beauty Consultant at marykay.com.

About The Mary Kay Foundation(SM)   
The Mary Kay Foundation was founded in 1996, and its mission is two-fold: to fund research of cancers affecting women and to help prevent domestic violence while raising awareness of the issue. Since the Foundation’s inception, it has awarded $37 million to shelters and programs addressing domestic violence prevention and more than $20 million to cancer researchers and related causes throughout the United States. To learn more about The Mary Kay Foundation(SM), please visit www.marykayfoundation.org or call 1-877-MKCARES (652-2737).

Mary Kay Inc. Corporate Communications
marykay.com/newsroom
972.687.5332 or [email protected]

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NBC UNIVERSO Will Air The Mexico vs Honduras Championship Match Of The CONCACAF Men’s Olympic Qualifying Tournament

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NBC UNIVERSO Logo

MIAMI, Oct. 12, 2015 /PRNewswire-HISPANIC PR WIRE/ —

WHO:
Third Place Match – THE UNITED STATES vs. CANADA

WHEN:
On Tue., Oct. 13 at 7:00p ET / 4:00p PT

WHAT:   
This game is a rematch of the U.S. and Canada’s initial group stage contest that took place just a little more than one-and-a-half weeks ago. The Stars and Stripes defeated the Canucks 3-1 while on their way to racking up two more decisive victories during group play. However, the U.S fell prey to a feisty Honduras team in this past weekend’s semifinal game – losing 0-2. While Canada’s performance was not as authoritative as the U.S. throughout the tournament (1-1-1- in group play), it was good enough for the team to earn a trip to the semifinals. With an Olympic berth on the line, the Canadians hopes were dashed after they ran into a determined Mexico squad that ended up defeating the team from north of the boarder 2-0.

For both the U.S. and Canada, this game is a must win. Simply stated, the loser will not go the Rio 2016 Olympics. The winner will travel to Brazil next March for a one-game playoff against Colombia to decide the final berth in next summer’s tournament.

Fans can check their local TV listings, or visit www.nbcuniverso.com/encuentra, to find channel information for NBC UNIVERSO on their cable, satellite and telco systems. 

WHO:
Championship Final – HONDURAS vs. MEXICO

WHEN:
On Tue., Oct. 13 at 10:00p ET / 7:00p PT

WHAT:   
El Tri will defend its Olympic Gold Medal. Mexico defeated Canada during the semifinals of this tournament this past weekend and earned a berth in the 2016 Olympic Games in Rio de Janeiro. But, before Mexico makes the trip to Brazil next summer to begin its bid as back-to-back Olympic Champion, the squad is first looking to repeat as CONCACAF Olympic Qualifying Champion. Mexico will face Honduras and a victory would add a seventh Pre-Olympic Qualifying Tournament title to the young Mexicans’ resume. Honduras can claim its third overall qualifying tournament title with a win over Mexico. Los Catrachos defeated the U.S. during their semifinal match to earn its trip to Rio. The 2016 Games will be the Hondurans third consecutive Olympic tournament and fourth overall. 

MAKING THE CALL:
Award-winner and internationally acclaimed sportscaster Andres Cantor will bring his unique style and soccer expertise to the broadcast booth for NBC UNIVERSO. Cantor will headline a talented roster of sports broadcasters, including Emmy-award winner Sammy Sadovnik; and former Mexican soccer players Carlos Hermosillo.

About NBC UNIVERSO:
NBC UNIVERSO (www.nbcuniverso.com) is a modern sports and entertainment cable channel for Latinos, bringing the world’s top sports franchises and edgy programming to more than 40 million households in the U.S. As one of the most widely available modern cable channels for U.S. Latinos, NBC UNIVERSO delivers a thrilling mix of exclusive sports action – including FIFA World Cup™, Liga MX, Premier League, NASCAR Mexico Series, NFL and The 2016 Rio Olympics – along with signature series, blockbuster movies, music, must-see live events and strategic acquisitions, on TV, online and mobile devices. NBC UNIVERSO is part of NBCUniversal Telemundo Enterprises, a division of NBCUniversal (www.nbcuniversal.com), one of the world’s leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation (www.comcastcorporation.com). To find the NBC UNIVERSO channel number in your area, please visit www.nbcuniverso.com/encuentralo.

Follow us on Twitter at:
@NBCUNIVERSO @NBCUNIVERSOPR

 

NBC UNIVERSO Logo

 

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Makita Joins Forces With Soccer Authority Félix Fernandez

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LA MIRADA, California, Oct. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — Makita U.S.A., Inc. continues to advance its leadership position in marketing to Hispanic contractors with a new partnership with Univision co-host Félix Fernández.

Photo – http://photos.prnewswire.com/prnh/20151009/275760

Fernández, a recognized voice in Spanish language sports media and former goalkeeper on the Mexican National Team, joins Makita as a brand ambassador and spokesman. The partnership increases Makita’s already high visibility among Hispanic contractors. Makita is the Official Power Tool of the Mexican National Soccer Team (MNT), and the Official Power Tool Sponsor of Major League Soccer (MLS).

A Trusted Voice for Millions of Fans
“In the Hispanic-American community soccer is more than just a favorite sport, it’s a passion,” said Raquel Portillo, Marketing Specialist, Emerging Markets. “As a former player on the Mexican National Team and as a broadcaster on Univision, Félix Fernández is a trusted voice in Spanish language sports media for millions of soccer fans. As a brand ambassador, Félix will further drive Makita’s strong presence in the world of soccer and the connection with Hispanic pro contractors.”

“As a former Mexican goalkeeper, I am proud to be a team player with a champion brand like Makita,” said Fernández. “Performing on the field, I always search for the best quality gloves. In the same way, today’s contractors search for the best quality tools and Makita meets this demand. In this partnership, the Mexico National Team and Makita are one team, so I am honored to be a part of this championship team!”

Félix Fernández (born January 11, 1967 in Mexico City) is a retired Mexican football goalkeeper. He was part of the Mexican National team in the World Cup in 1994. Presently, he is on Univision Deportes on a variety of soccer shows and on República Deportiva. He has covered three World Cups for Univision and has written three books. In his honor, FC Atlante retired his number which was the number 12.

Engaging Hispanic Contractors
Makita’s partnership with Félix Fernández will include promotions built around Fernández’s personality and profile. This is in addition to Makita’s exhibitions at pre-game “Fútbol Fiestas” during MNT friendly matches across the USA, exclusive Fútbol Fantasy Camps, and more.

Makita’s focus on the Hispanic contractor is best demonstrated in the ongoing “Build Your Dreams” initiative. The advertising campaign links the best-in-class performance of Makita Tools with increased efficiency on the job site, and the potential for contractors to spend more time off the job site to focus on dreams and aspirations centered on home and family.

About Makita
Makita is a worldwide manufacturer of industrial quality power tools and offers a wide range of industrial accessories. Makita U.S.A., Inc. is located in La Mirada, California, and operates an extensive distribution network located throughout the U.S. Call 800/4-MAKITA or visit makitatools.com. Follow Makita at facebook.com/makitatoolspage, Instagram.com/makitatools, youtube.com/makitapowertools, twitter.com/makitatools 

Star World Opens First Retail Store in Huntington Park, California

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Star World logo

LOS ANGELES and HUNTINGTON PARK, California, Oct. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — Star World, a new retail store for today’s Latino consumer, announces the opening of its first outlet betting on its responsive retail approach that promises shoppers a revolutionary shopping experience driven by technology.

Star World logo

In the heart of the number one Hispanic market in the country, Star World executives are betting on its responsive retail approach designed to revolutionize the shopping experience for today’s tech savvy Latino consumer and their families. Star World seeks to fill the consumer demand for a fusion of brick and mortar with online selection and convenience. The retail store is being uniquely positioned to offer Apple store-like tech amenities as well as knowledgeable customer advisers.

“We are confident in our approach to put our customers center stage and offer them a shopping experience that reflects how society and shopper expectations have changed in the last ten years,” says Jerry Azarkman, Star World Founder and President. “Waiting in line and limited product selection is a thing of the past. Using technology we will give shoppers expansive selection and make each customer transaction seamless, quick, easy and fun.”

Star World will feature its “World of Click,” in-store kiosks where shoppers can go online for more choices alongside the vast in-store selection. The new, two-level, customer-centric retail store will offer shoppers top of the line selection in technology, home and fashion products. Customers will be able to feel, touch and experience hundreds of products, in addition to being able to browse for thousands more. Amenities such as customer assistance with technology for different devices regardless of where the device was purchased, video walls that will display the latest products in action and product demonstrations are all services designed to make the customer the star.

“Our ultimate goal is to be a great company that customers can trust and believe we are committed to providing a great experience,” says Rick Hutton, Star Word CEO. “We set out to blend the best technology with atmosphere, premium products, financing, and superior customer service. We want to raise our customer’s expectations of a retailer.”

Executive Team

Azarkman, the visionary behind Star World, is an American success story, a retail guru, and an award-winning businessman. Azarkman attributes his success to his passion for knowing and engaging first hand with the Hispanic community, and the people he serves, his customers. His innovative strategies and unique business models have resulted in multimillion-dollar successes.

Hutton is a recognized retail industry leader known for his dynamic leadership and experience in consumer finance. Hutton is leading Star World focused on building a unique customer experience to exceed the expectations of Hispanic consumers. With notable successes at Curacao, Robinsons-May, Bank of America, and Citicorp Retail Services, he is poised to build Star World into a retailer that will change the retail landscape.

As Star World’s Chief Financial Officer, Stephen M. Klein, J.D., LL.M., is key to the company’s future growth. Klein’s eclectic and successful experience in the business and finance world includes: turnaround management, restructuring officer, bank president, and housing and urban development. Klein’s out-of-the-box thinking bodes well for the future of Star World and its plans for rapid growth.

About Star World:

Star World is a customer-centric American retailer tailored for the Hispanic market. With physical and online shopping, financial services and solutions, it promises to revolutionize the shopping experience. Star World offers an expansive selection of products in technology, home and fashion. Via their “World of Click” kiosks the company gives customers the best of brick and mortar and online shopping. Starting with one store in Huntington Park, California, opening in October 2015, the retailer’s growth plans are to open 76 stores in the next five years. Star World’s mission is to revolutionize retail, redefine the experience its customers should expect, while establishing the trust required to become a part of the community. For more information visit: www.starworld.us.

 

Star World opened its first store with the participation of Leslie Rosales, General Manage, Rick Hutton, CEO, former President of Mexico Vicente Fox, Jerry Azarkman, President and Founder and Stephen Klein, CFO. The new retailer is blending the best technology with atmosphere, premium products, financing and superior customer service. Photo credit: Star World, Julian Toro

 

Star World, set out to blend the best technology with atmosphere, premium products, financing and superior customer services. Photo credit: Star World, Julian Toro

Logo – http://photos.prnewswire.com/prnh/20151007/275003LOGO
Photo – http://photos.prnewswire.com/prnh/20151007/275811
Photo – http://photos.prnewswire.com/prnh/20151007/275812 

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