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Make an impact this Earth Day and recycle your vehicle’s old battery

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MILWAUKEE, April 20, 2016 /PRNewswire-HISPANIC PR WIRE/ — To help consumers find a nearby facility to recycle used vehicle, boat, motorcycle or lawn/garden batteries, Johnson Controls, the world’s largest manufacturer and recycler of vehicle batteries, is encouraging consumers to visit its website www.recyclingmybattery.com.

“Vehicle batteries are by far the world’s most recycled consumer product,” said Ray Shemanski, vice president and general manager, aftermarket, Johnson Controls Power Solutions. “Up to 99 percent of a standard vehicle battery can be recycled and reused to make new batteries or other products.”

Today, 99 percent of all used vehicle batteries are collected and recycled in the U.S. Still, every year more than 1 million used vehicle batteries are not recycled.

“Recycling used batteries is simple: drop it off at a local battery retailer and they’ll do the rest,” said Shemanski. “Most retailers will even grant a credit for used batteries when you purchase a new one.”

In the last year, more than 60,000 people have visited the company’s website www.recyclingmybattery.com to learn more about battery recycling and utilized the website to find a retail location to recycle their used vehicle batteries by entering their zip code.

According to Shemanski, the company’s goal is to have all vehicle batteries recycled responsibly and kept out of landfills.

To help achieve this, Johnson Controls has made a commitment to design, make, transport and recycle batteries in the safest, most sustainable way. When building a new battery, the company uses up to 80 percent recycled materials.

The metals in conventional batteries are the most recycled materials in the world – more than paper, glass and cardboard. The plastic can be recycled into new battery cases and the electrolytes can be reused or made into detergents.

Johnson Controls recycled its first vehicle battery in 1904. Today, the company uses its one hundred years of experience to increase recycling rates and the development of new recycling systems around the world. Last year, the company recycled 8,000 batteries per hour across its global recycling system.

About Johnson Controls:
Johnson Controls is a global diversified technology and industrial leader serving customers in more than 150 countries. Our 150,000 employees create quality products, services and solutions to optimize energy and operational efficiencies of buildings; lead-acid automotive batteries and advanced batteries for hybrid and electric vehicles; and seating components and systems for automobiles. Our commitment to sustainability dates back to our roots in 1885, with the invention of the first electric room thermostat. Through our growth strategies and by increasing market share we are committed to delivering value to shareholders and making our customers successful. In 2015, Corporate Responsibility Magazine recognized Johnson Controls as the #14 company in its annual “100 Best Corporate Citizens” list. For additional information, please visit http://www.johnsoncontrols.com or follow us @johnsoncontrols on Twitter.

About Johnson Controls Power Solutions
Johnson Controls Power Solutions is the world’s largest manufacturer of automotive batteries, supplying approximately 146 million every year to automakers and aftermarket retailers. Our full range of lead-acid and lithium-ion battery technology powers nearly every type of vehicle for our customers- including traditional, start-stop, micro-hybrid, hybrid and electric. Johnson Controls’ recycling system has helped make automotive batteries the most recycled consumer product in the world. Globally, 15,000 employees develop, manufacture, distribute and recycle batteries at more than 50 locations. For more information, please visit http://www.JohnsonControls.com/PowerSolutions  or follow @JCI_BatteryBeat on Twitter.

Pollo Campero’s Sales Growth Holds Strong for Q1-2016

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DALLAS, April 20, 2016 /PRNewswire-HISPANIC PR WIRE/ — Pollo Campero, best known for its Latin-inspired chicken and bold flavors, reported a 7.2 percent same-store sales rise for first-quarter 2016, marking its 17th consecutive quarter with positive comparable growth. The brand’s sales growth momentum holds strong as it continues to invest in remodels, new product development and technology.

Photo – http://photos.prnewswire.com/prnh/20160419/357441

“Overlapping our double digit same-store growth numbers from 2015 was challenging, but our strong execution, new product news and remodels helped fuel our momentum,” said Tim Pulido, CEO of Pollo Campero International.

The brand continues to successfully engage with its millennial base, which according to Technomic’s Consumer Brand Metrics, makes up more than 60 percent of its customers. “Millennials are the heaviest foodservice users, and they’re looking for bold and unique flavors which plays well for Pollo Campero,” said Darren Tristano, President of Technomic.

Pollo Campero plans to grow its units by 20 percent during 2016, as well as continue its remodel rollout. “We’re excited about our new restaurant pipeline for this year—we opened four new units during the first months and their initial results are outperforming our expectations,” shared Pulido.

As the brand continues its aggressive expansion plan, Campero is also looking to bring new franchisees to support its growth plans in California, Florida and other states.

About Pollo Campero

Pollo Campero is a Latin QSR+ concept that focuses on fresh and authentic hand-breaded and citrus grilled chicken recipes. The brand started in Guatemala in 1971 as a tiny, family-owned restaurant and has expanded to over 350 restaurants worldwide, including 62 in the U.S. With bold and exciting Latin-inspired menu items, Campero has become a favorite for those looking for unique flavors such as Millennials. Today, as Pollo Campero marks its 45th anniversary, its focus on quality, and its mission to stay true to its Latin roots remain the same. At the heart of that commitment: the promise to use fresh, never frozen, hormone-free chicken paired with traditional Latin sides, drinks and desserts in a vibrant atmosphere.

For franchise information, or to learn more about Pollo Campero, visit Campero.com. Follow the flavor on Facebook, Twitter and Instagram @CamperoUSA.

Lung Association “State of the Air” 2016 Report Finds More Than 80 Percent of Californians Still at Risk From Unhealthy Air

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LOS ANGELES, April 20, 2016 /PRNewswire-HISPANIC PR WIRE/ — The American Lung Association State of the Air 2016 report released today found that despite continued improvements in air quality, eight out of 10 Californians live in counties that have unhealthy levels of either ozone or particle pollution. This year’s report covers data collected in 2012 to 2014 for ozone and particle pollution – two of the most widespread pollutants that can be deadly to public health.

The Bakersfield metropolitan area returned to the top of the list for the most polluted area in the country for particle pollution, while Los Angeles continues to top the list for the most polluted for ozone pollution.

Specifically, of the top ten cities in the U.S. with the worst air pollution, California municipalities rank as follows:

Ozone Pollution

6 out of the Top 10

Short-Term Particle Pollution
6 out of the Top 10

Annual Particle Pollution
7 out of the Top 10

#1 LA-Long Beach-Riverside

#1 Bakersfield

#1 Bakersfield

#2 Bakersfield

#2 Fresno-Madera

#2 Visalia-Porterville-Hanford

#3 Visalia-Porterville-Hanford

#3 Visalia-Porterville, Hanford

#3 Fresno-Madera

#4 Fresno-Madera

#4 Modesto-Merced

#4 LA-Long Beach-Riverside

#6 Sacramento-Roseville

#8 San Jose-SF-Oakland-Stockton

#5 El Centro

#7 Modesto-Merced

#9 LA-Long Beach-Riverside

#6 Modesto-Merced

#6 San Jose-SF-Oakland-Stockton

Although many California cities are listed among the top 10 worst cities for air pollution, several others had their cleanest year yet for ozone or particle pollution, including Los Angeles which saw its lowest air pollution levels in the 17 years of the State of the Air report.

“Thanks to California’s cleaner vehicles and fuels and other innovative clean air policies, we’re seeing steady progress in our fight for cleaner air,” said Olivia J. (Gertz) Diaz-Lapham, President and CEO of the American Lung Association in California. “However, more than 80 percent of Californians –32 million residents – still live in counties with unhealthy air during certain parts of the year. We simply must do more to protect the health of Californians.”

Despite these rankings, the State of the Air 2016 report shows also that many California cities made significant improvements in reducing unhealthy ozone and particle pollution since the report was first issued in 2004. The Southern California region has seen a 90 percent reduction in unhealthy particle pollution levels over the history of the report, although improvements are still needed to better protect public health from the deadly effects of air pollution. This year, El Centro, Los Angeles, Sacramento and Visalia had the fewest unhealthy ozone days ever reported. In addition, Salinas was once again named as one of the cleanest cities in the nation, one of only four cities to make the cleanest city rankings for all three categories. Santa Maria–Santa Barbara and Redding–Red Bluff also appeared on the list of cleanest cities for particle pollution.

California’s ongoing pollution problems are primarily caused by emissions from transportation sources, including cars, diesel trucks and buses, locomotives, ships and agricultural equipment, and other sources including oil refineries, manufacturing plants, residential wood burning and wildfires.  The weather conditions, heat and geography in California combined with high emissions facilitate smog and soot formation.  This year’s report shows the substantial impact of climate change in worsening air quality conditions, especially in the San Joaquin Valley.  Higher temperatures and increased pollution generated by climate change will lead to increased illnesses, hospitalizations and health emergencies.

State of the Air 2016 utilizes the new, more health protective, federal standard for ozone (smog) levels – 70 parts per billion – in the measurement of unhealthy smog and soot.    

“Air pollution remains a huge public health threat, contributing to thousands of hospitalizations, emergency room visits, and deaths every year to our most vulnerable loved ones – children, seniors, and those battling lung diseases such as lung cancer, chronic bronchitis, or emphysema,” said David Tom Cooke, MD, Head of the UC Davis Section of General Thoracic Surgery and member of the Lung Association’s volunteer governing board. “We must redouble our efforts to transition California off of fossil fuels for transportation and energy generation by investing in zero emission solutions.”

To address the challenge of air pollution and climate change, the American Lung Association in California and others in the health community urge the public and policy leaders to strongly support for the federal Clean Air Act and the federal Clean Power Plan as well as California’s progressive clean energy and clean air policies.  This year the lung association is also calling for support of Senate Bill 1383 (Lara) to set clear targets for reducing “super pollutants” like black carbon from diesel exhaust and wood burning that threaten public health and are accelerating climate change.  

For more information on the State of the Air 2016 report, the public should visit: www.stateoftheair.org/california2016.  

About the American Lung Association
Now in its second century, the American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease. With your generous support, the American Lung Association is “Fighting For Air” through research, education, and advocacy. For more information about the American Lung Association or to support the work it does, call 1-800-LUNG-USA (1-800-586-4872) or visit www.lung.org/california.

Media Contact: Maria Bernabe, (o) 310-735-9184, (c) 818-625-1810, [email protected]

2016 Top 50 Companies for Diversity

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NEW YORK, April 20, 2016 /PRNewswire-HISPANIC PR WIRE/ — DiversityInc Tuesday announced its 2016 Top 50 Companies for Diversity list and the company in the No. 1 slot is healthcare company Kaiser Permanente.

Logo- http://photos.prnewswire.com/prnh/20160419/357126LOGO

And among the top ten most diverse corporations in the country, women have achieved near parity when it comes to their numbers in management and are also among the top earners.

“It’s clear that corporate America understands how diversity and inclusion strengthens everything, from recruiting and retention to overall business success,” said Luke Visconti, DiversityInc’s founder and CEO.

DiversityInc’s annual survey – tracking the nation’s top companies when it comes to hiring, retaining and promoting women, minorities, people with disabilities, LGBT and veterans – is the most rigorous, data-driven survey of its kind, gauging detailed demographics based on race/ethnicity and gender at some of the largest U.S. employers.

“This was a year of many companies moving up on the Top 50 list,” Visconti explained. “We saw 23 companies increase their standings on the DiversityInc Top 50 and Specialty Lists in 2016, and more than 1,000 companies submitting for contention on the list. It’s a sign of their commitment and dedication to diversity management.”

Joining Kaiser Permanente on the Top 10 list are:

Novartis Pharmaceuticals Corporation
EY
AT&T
PricewaterhouseCoopers
Sodexo
MasterCard
Johnson & Johnson
Marriott International
Prudential Financial

  • Among DiversityInc Top 10 companies, there are nearly 50 percent more Blacks, Latinos and Asians in management than in U.S. companies in general.
  • In addition, DiversityInc Top 10 companies have achieved near parity with women in management (48 percent). In the Top 10, women also represent 40 percent of the top earners.

Companies with more than 1,000 U.S.-based employees are eligible to enter the DiversityInc Top 50 competition each year, and there is no cost to compete. Each company’s rank is based on an objective analysis of 183 separate factors, based on data from a 300-question survey. The four equally weighted areas of measurement are Talent Pipeline, Equitable Talent Development, CEO/Leadership Commitment and Supplier Diversity.

In addition to the Top 50 list, DiversityInc also released lists for the following specialty areas:

  • 25 Noteworthy Companies
  • Top 12 Companies for Diversity Councils (EY, No. 1)
  • Top 12 Companies for Employee Resource Groups (AT&T, No. 1)
  • Top 12 Companies for Global Diversity (EY, No. 1)
  • Top 9 Companies for LGBT Employees (EY, No. 1)
  • Top 15 Companies for Mentoring (EY, No. 1)
  • Top 10 Companies for Opportunity (a new list this year; Southern Company, No. 1)
  • Top 9 Companies for People with Disabilities (Northrop Grumman, No. 1)
  • Top 10 Companies for Recruitment (AT&T, No. 1)
  • Top 13 Companies for Supplier Diversity (AT&T, No. 1)
  • Top 10 Companies for Veterans (Lockheed Martin Corporation, No. 1)
  • Top 10 Hospitals and Health Systems (Henry Ford Health System, No. 1)
  • Top 10 Regional Companies (Blue Cross Blue Shield of Michigan, No. 1)
  • Top 7 Utilities (Ameren Corporation, No. 1)

The announcement dinner Tuesday night included a keynote address from Dr. Johnnetta B. Cole, director of the Smithsonian National Museum of African Art; a sponsor address by Rev. Jesse Jackson, Sr.; and an after-party with entertainment from Kool & The Gang.

To view the entire Top 50 list, visit http://www.diversityinc.com/top50 or follow the conversation online with the hashtag #DITop50.

The 2016 DiversityInc Top 50 Companies for Diversity event is made possible thanks to the following sponsors: Abbott, Accenture, ADP, AT&T, Bayer, Boeing, Comcast NBCUniversal, Cox Communications, CVS Health, Deloitte, EMC, EY, General Motors, Hilton Worldwide, IBM, Kaiser Permanente, Marriott International, MasterCard, Monsanto, Nielsen, Novartis Pharmaceuticals Corporation, PricewaterhouseCoopers, Prudential Financial, Sodexo, Target, TD Bank, The Walt Disney Company, TimeWarner, Toyota Motor North America, Wells Fargo, Wyndham Worldwide.

About DiversityInc

The mission of DiversityInc is to bring education and clarity to the business benefits of diversity. The DiversityInc Top 50 Companies for Diversity list began in 2001, at the same time that many corporations were beginning to understand the business value of diversity-management initiatives. The 2016 Top 50 Companies for Diversity results will be featured on DiversityInc.com and in DiversityInc magazine. For more information, visit www.diversityinc.com, https://www.facebook.com/DiversityInc, https://twitter.com/DiversityInc or http://www.linkedin.com/company/26561.

7 Ways To #FindYourPark During National Park Week [Infographic]

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WASHINGTON, April 19, 2016 /PRNewswire-HISPANIC PR WIRE/ — A new listicle, including an eye-catching infographic, is helping people from all backgrounds with varying interests find their park, thanks to the National Park Foundation, the official charity of America’s national parks. In celebration of National Park Week and honoring the National Park Service Centennial this year, the list highlights diverse park experiences and the breadth and depth of the National Park System. The list can be found below and also on the National Park Foundation’s blog.

Logo – http://photos.prnewswire.com/prnh/20140324/DC89075LOGO

  1. Choose your own adventure with our new infographic.
    Featuring a fun and easy-to-follow design, the new infographic helps individuals, couples, friends, and families figure out what type of parks and park experiences best fit their needs, interests, and mood at the moment.
  2. Gather up friends and get social at a national park Instameet.
    People all over the country will be sharing their park explorations through photos and short videos on Instagram (and other social media platforms) using these hashtags: #FindYourParkInstaMeet, #FindYourPark, #EncuentraTuParque, and #NPS100. Join in the fun and inspire each other with new places to discover and park experiences to try. Also, when you use #FindYourPark and #EncuentraTuParque on Twitter during National Park Week, a special park ranger emoji will appear!
  3. Peruse the official Find Your Park store.
    The National Park Foundation and the National Park Service are excited to unveil our new #FindYourPark/#EncuentraTuParque collection. You can look stylish and support the places you love at the same time. Visit store.findyourpark.com to check out the new line.
  4. Become a Centennial Junior Ranger.
    While April 16 was celebrated as Junior Ranger Day, you can become one year-round. And this year, thanks to a very special birthday, the National Park Service released a one-of-a-kind Centennial Junior Ranger activity book. You can download it online and/or pick up a printed copy at some park visitor centers.
  5. Put a volunteer event on the calendar.
    With Earth Day on April 22 and volunteer activities planned throughout the year, now is a great time to check out opportunities to give back at one of your local national parks.
  6. Enjoy a park experience that’s on your wish list.
    Back in January, the National Park Foundation shared a wildly popular 2016 bucket list. Take a moment to review it and see where you stand. Which item will you check off during National Park Week?
  7. Enter for a chance to win a 5-day adventure of a lifetime.
    Imagine soaking in the glory of Old Faithful in Yellowstone National Park, sea kayaking on the pristine waters of Jackson Lake in Grand Teton National Park, and sneaking a rare peek of a bald eagle or bison. Thanks to National Park Foundation partners O.A.R.S. and Southwest, this dream could become a reality for you and a guest. Learn more about the Getaway Giveaway sweepstakes running from April 13 to May 11, 2016, at www.nationalparks.org/sweepstakes.

Launched in March 2015, Find Your Park/Encuentra Tu Parque is a public awareness and education movement to inspire people from all backgrounds to connect with, celebrate, and support America’s national parks and community-based programs. Celebrating the National Park Service Centennial and setting the stage for the Service’s next 100 years, #FindYourPark invites people to discover and share their own unique connections to our nation’s natural landscapes, vibrant culture, and rich history.

As part of its commitment to the National Park Service Centennial and strengthening our national treasures for the next 100 years, the National Park Foundation offers many ways to support America’s national parks. From national park-inspired gear, to commemorative coins, to its $350 million Centennial Campaign for America’s National Parks, there are a variety of unique ways to honor and protect the legacy of these special places.

ABOUT THE NATIONAL PARK FOUNDATION
The National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service.  Chartered by Congress in 1967, the National Park Foundation raises private funds to help PROTECT more than 84 million acres of national parks through critical conservation and preservation efforts, CONNECT all Americans with their incomparable natural landscapes, vibrant culture and rich history, and INSPIRE the next generation of park stewards. In 2016, commemorating the National Park Service’s 100th anniversary, the Foundation launched The Centennial Campaign for America’s National Parks, a $350 million comprehensive fundraising campaign to strengthen and enhance the future of these national treasures for the next hundred years.

MEDIA CONTACT: Alanna Sobel
202-796-2538
[email protected]

 

Latin American and U.S. Hispanic Travel Marketing Forum to take place at #PortadaLat

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#PortadaLat, organized by Portada, the leading Source on Latin Marketing and Media, is the premier conference in the Latin American and U.S. Hispanic marketing and media space. This marquee conference is a two-day annual gathering of key brand marketing, advertising, media and content leaders from all over the Americas. In its 8th annual edition, #PortadaLat will be a two day event brimming with fresh ideas, market intelligence and networking opportunities. The event will take place in Miami's Hyatt Regency Hotel on June 8-9, 2016.

MIAMI, April 19, 2016 /PRNewswire-HISPANIC PR WIRE/ — Travel Marketing and its substantial overlap with digital marketing will be covered at a special Travel Marketing Forum at PortadaLat (http://www.portada-online.com/events/portadalat), the marquee conference for brand marketers, agencies, media, influencers and digital innovators targeting Latin markets throughout the Americas.

#PortadaLat, organized by Portada, the leading Source on Latin Marketing and Media, is the premier conference in the Latin American and U.S. Hispanic marketing and media space. This marquee conference is a two-day annual gathering of key brand marketing, advertising, media and content leaders from all over the Americas. In its 8th annual edition, #PortadaLat will be a two day event brimming with fresh ideas, market intelligence and networking opportunities. The event will take place in Miami's Hyatt Regency Hotel on June 8-9, 2016.

“Marketing Travel Services to the Latin American and the U.S. Hispanic consumer has become an important sector in its own right that is why we are adding a Travel Marketing Forum to the 8th Annual Edition of #Portadalat,” says Marcos Baer publisher of Portada.

Major Travel Marketing Players to speak at Travel Marketing Forum include:

  • Dorothy Dowling, Chief Marketing Officer, Best Western® Hotels & Resorts
  • Montserrat Santaella, International Promotion Manager, Grupo Posadas
  • Ricardo Rivera, Chief Marketing Officer, Volaris
  • Rolando Aedo, Chief Marketing Officer, Greater Miami Tourism and Convention Bureau
  • Ismalis Mendoza, Senior Manager of Marketing and E-Commerce, Marriott International
  • Lara Migliassi, VP, Global Brands – Hyatt Zilara, Hyatt Ziva, Hyatt Residence Club & Hyatt
  • Carlos Orta, VP Corporate Affairs, Carnival Corporation

Key Topics to be explored:

  • Sales Attribution in Digital Travel Marketing: The State of the Art
  • Creating Strong Travel Brands: Fighting Commoditization in Travel Services
  • Marketing Latin American Travel Destinations in the U.S.
  • A CMO Dissects Global Travel Marketing Trends: Sharing Insights about Marketing 4,100 Hotels in 100 Countries.

Check out the preliminary #PortadaLat agenda here to learn more:
http://www.portada-online.com/events/portadalat/#Agenda

REGISTER AT THE EARLY BIRD PRICE (until April 29): http://www.portada-online.com/events/portadalat/#Register

Additional major Marketer and Media Stars who will take the stage at PortadaLat include:

  • Carlos Leal, Sr Consumer Marketing Manager, Nestlé
  • Guillermo Morrone, Head of Global Consumer Content Strategy and Priceless Cities, MasterCard
  • Juan Guillermo Restrepo, Digital Marketing Manager, Falabella
  • Adam Singolda, CEO, Taboola
  • Jeremy Gilbert, Director Strategic Initiatives, The Washington Post
  • Carlos Espíndola, e-Hub, Manager Latin America, 3M
  • Rebeca Ricoy, Sr. Manager Digital Marketing & Advertising, Nola, Avon
  • Maria Carrasquillo, Senior Marketing Manager- Latin America, Jarden Consumer/Sunbeam-Oster
  • Marta Martinez, SVP Sales Advertising, AOL
  • Michael Schott, Director of Online Marketing, Open English
  • Wayne St. Armand, CMO, Brand Networks
  • Andres Franklin, Director Latin America, Sojern
  • Cynthia Evans, Director Insights and Analytics, Group M, Latin America
  • Adriana Grineberg, Head of Operations Miami, Facebook

Already Confirmed Sponsors of PortadaLat (June 8-9 At Miami’s Hyatt Regency)

Leader Sponsor Plus Level
Taboola (www.taboola.com)
Brand Networks (http://bn.co)

Leader Sponsor
Sojern (www.sojern.com)
Innov8 Events Agency (www.innov8events.com)

Distinguished Sponsor
Hola (www.hola.com)

Attendee Bag Sponsor
Latcom (www.latcom.com)

Attendee Badge Sponsor
Multimedia Inc. (www.multimediausa.com)

Official Wire Partner
Marketwired (www.marketwired.com)

To align your brand with the Travel Marketing Forum and the eight annual edition of PortadaLat, the main conference for Brand Marketers, Digital Innovators, Media Properties and Influencers targeting the Latin American and U.S. Hispanic markets, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at [email protected].

Contact Information:
Kelley Eberhardt
Director of Sales and Marketing, Portada
[email protected]

#PortadaLat, organized by Portada, the leading Source on Latin Marketing and Media, is the premier conference in the Latin American and U.S. Hispanic marketing and media space. This marquee conference is a two-day annual gathering of key brand marketing, advertising, media and content leaders from all over the Americas. In its 8th annual edition, #PortadaLat will be a two day event brimming with fresh ideas, market intelligence and networking opportunities. The event will take place in Miami's Hyatt Regency Hotel on June 8-9, 2016.

 

PortadaLat, in it's eighth annual edition will cover the Latin American and U.S. Hispanic digital marketing, tech and media space. The two-day annual gathering on June 8-9, will bring together key brand marketing, advertising, media and content leaders from all over the Americas. The event will take place at the Hyatt Regency Miami.

 

Photo – http://photos.prnewswire.com/prnh/20160419/356955 
Photo – http://photos.prnewswire.com/prnh/20160419/356957 
Photo – http://photos.prnewswire.com/prnh/20160419/356959 

Celebrate National Car Care Month with Free Car Care Guide

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Free Car Care Guide from The Car Care Council at www.carcare.org

BETHESDA, Md., April 19, 2016 /PRNewswire-HISPANIC PR WIRE/ — As a way to celebrate National Car Care Month, the non-profit Car Care Council is encouraging vehicles owners to order a free copy of the council’s popular Car Care Guide. This informative guide offers a wide array of information on the when, why and how of auto care.

Free Car Care Guide from The Car Care Council at www.carcare.org

“Since the Car Care Guide was first introduced, we have distributed nearly four million guides to savvy motorists who want to drive smart and save money,” said Rich White, executive director, Car Care Council. “With 20 pages of new information, the Car Care Guide is a must have if you own or operate a vehicle. Why not celebrate Car Care Month with a free gift for you and your car from the Car Care Council?”

Available in English and Spanish, individual copies of the Car Care Guide can be ordered free of charge by visiting the Car Care Council website at www.carcare.org/car-care-guide.

The 80-page guide uses easy-to-understand everyday language rather than technical automotive jargon, fits easily in a glove box and covers the most common preventive maintenance occasions and procedures that should be performed to keep cars safe, dependable and efficient. It also includes descriptions of major vehicle systems and parts and a list of questions to ask about maintenance or repair procedures. A car care checklist reminds motorists what vehicle systems need to be maintained and when service should be performed.

In addition, the guide includes pages on finding an automotive repair shop, alternative fuels, understanding the warranty, vehicle telematics, careers in the auto care industry and an expanded environmental awareness section. The Car Care Guide was reviewed by industry experts with various backgrounds and areas of expertise and the information has been vetted by car care professionals

The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For more information, visit www.carcare.org.

Photo – http://photos.prnewswire.com/prnh/20160419/357218  

(Español) Polaris retira del mercado vehículos recreativos todoterreno (cuatrimotos) RZR debido a riesgo de incendio; se reportan lesiones graves por quemaduras y una muerte

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Sorry, this entry is only available in Español.

Smithsonian Collects Hispanic Advertising History

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WASHINGTON, April 19, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Smithsonian’s National Museum of American History will add materials and advertising artifacts from AHAA: The Voice of Hispanic Marketing’s 2000 VOTO Campaign. The donation—made during the annual conference in Miami April 19—continues a collecting initiative established in 2015 to assist the museum in telling the story of Hispanic advertising history.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7433931-national-museum-of-american-history/

VOTO was a pro bono, non-partisan campaign designed to increase Latino voter registration and participation during the 2000 presidential election and to demonstrate the growing importance of the Hispanic market. It began with an invitation from then AHAA president, Al Aguilar, to all member agencies to submit concepts, storyboards and rough ideas to share at the annual conference. The firm Casanova Pendrill developed a print campaign and the broadcast spots. A second print campaign was developed by the firm Sanchez & Levitan. The VOTO campaign uses humor to make the point that only by voting can individuals make important decisions about government that otherwise would be made by others.

“In this presidential election year, the VOTO campaign reminds us that diversity and participation are key to understanding the American experience, and the tagline ‘If you don’t choose, someone else will do it for you’ is as fresh today as it was in 2000,” said Kathleen Franz, the museum’s business history curator.

The bilingual campaign ran in several local and national publications, including TV Guide en Español, the New York Daily News, the Miami Herald and People en Español. Several other companies and broadcasting corporations committed to backing the campaign with millions of dollars of pro bono airtime and production support. The campaign was broadcast through MTV, Telemundo, Univision and on radio and phone services were provided by AT&T. The campaign is credited with registering more than 1 million Hispanics to vote in 2000.

“The visionary goal and results of the VOTO campaign is an important historical milestone of AHAA,” said Aguilar. “The VOTO Hispanic voter registration and participation campaign is a landmark initiative that helped set the path of today’s growing political power and influence of Hispanics in America.”

In October 2015, AHAA helped facilitate the donation of objects and archives from six Hispanic owned and operated advertising agencies from across the United States to the museum.

Body Wash Brand Caress® & Ambassador Kat Graham Bring Touch-Activated Fine Fragrance to Life in New Campaign That’s Fit for a Queen

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Body Wash Brand Caress(R) & Ambassador Kat Graham Bring Touch-Activated Fine Fragrance to Life in New Campaign That's Fit for a Queen

ENGLEWOOD CLIFFS, N.J., April 19, 2016 /PRNewswire-HISPANIC PR WIRE/ — Caress® – the brand that brought the world’s first body wash with Fragrance Touch Technology to the masses with its Forever Collection – is teaming up with actress and musician Kat Graham to show how a simple touch can release long-lasting fine fragrance and, ultimately, a queen-like confidence that every woman deserves.

Video – http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/Caress-kat-graham.mp4
Photo – http://photos.prnewswire.com/prnh/20160418/356745
Photo – http://photos.prnewswire.com/prnh/20160418/357090  

In celebration of Caress’® recently expanded Forever Collection, Graham is proudly partnering with the brand on a current campaign – including original video content inspired by the dual personalities of its new Mystique Forever and Enchant Forever body washes – that invites women everywhere to join her in activating one’s fragrance and inner queen.

“For me, there is no one way to feel like royalty,” says Graham. She continues, “Playing with beauty helps me express myself and channel that fearlessness.”

Kat’s not alone, as a recent Caress® survey uncovered that nearly 70 percent of women have a beauty essential that brings out their confidence, and fine fragrance is that go-to for nearly one-third of women.

Passing on perfume, Graham gets her scent from the shower since the formula in the Forever Collection can be re-activated for up to 12 hours by simply touching skin. Graham explains, “Mystique Forever is my must-wear scent for spring. It has notes of imperial iris and amber and gives me that boost of confidence as I go about my day.”

“Kat, similar to our Caress® shoppers, has an always-on schedule that’s jam-packed with professional and personal appointments,” says Jennifer Bremner, Skin Cleansing Brand Building Director, Unilever. Bremner continues, “She is the ideal ambassador to illustrate how just a touch of skin can ignite both a beautiful fragrance and feelings of fabulousness from morning to evening thanks to Caress’® Forever Collection.”

Scent aficionados can view Graham’s video and check out her fragrance-activating #ForeverQueen moves at CaressForever.com before sharing their own on Instagram and Twitter. The social-savvy can tag @Caress and use the campaign hashtag (#ForeverQueen) in their posts to possibly be featured on the Caress® website alongside Graham.*

About the Caress® Forever Collection:
Working with experts at top fragrance houses, Caress® now offers even more options with four artfully composed scents:

  • Caress® Mystique Forever (new for 2016): Ideal for the woman that exudes a regal aura, Mystique Forever is a sensual bouquet that blends the captivating, rare and exquisite Imperial Iris with addictive amber to create a bold and alluring scent.
  • Caress® Enchant Forever (new for 2016): Those looking to effortlessly enchant will love the seductive blend of sheer honeysuckle and sophisticated satinwood that’s found in the chic floral gourmand of Caress Enchant Forever.
  • Caress® Love Forever: Perfect for the hopeless romantic, Love Forever exudes femininity with its complex yet delicate bouquet of rich floriental sweetness blended with lush dark berries and freshly picked roses.
  • Caress® Adore Forever: With touches of melting honey, vanilla and amber, infusions of elegant rose petals and haloed musks, Adore Forever is the perfect accompaniment to a playful personality.

About Caress®
Caress®, a global Unilever beauty brand and trusted name for more than 30 years, is known for products that give women gorgeous skin they will want to flaunt. Offering an exceptional variety, Caress® beauty bars and body washes deliver both supreme moisturization and exquisite fragrances so women can have it all. Combining sensual floral notes, the Caress® Forever Collection is the world’s first body wash with Fragrance Touch Technology. The breakthrough formula of Caress® Fragrance Release Pearls™ delivers bursts of perfume with every touch of skin for up to 12 hours. The Forever Collection includes four fragrances — Mystique Forever, Enchant Forever, Love Forever™ and Adore Forever – and is available for $3.99 (13.5 oz.) at food, drug and mass retailers nationwide. Visit www.houseofcaress.com for more information and engage with the brand on Instagram and Twitter (@Caress) and www.facebook.com/caress.

About the Caress® Survey
The Caress® ‘Queen’ Survey was conducted between February 1st and February 8th, 2016 by Kelton Global among 532 nationally representative American women 18+, using an e-mail invitation and an online survey.  Quotas are set to ensure a reliable representation of U.S. women 18 and over. The margin of error is +/- 4.3 percentage points at the 95 percent confidence level.

About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries and reaching 2 billion consumers a day. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating more than $8.5 billion in sales in 2015.

Unilever’s Sustainable Living Plan (USLP) commits to:

  • Decoupling growth from environmental impact.
  • Helping more than a billion people take action to improve their health and well-being.
  • Enhancing the livelihoods of millions of people by 2020.

Unilever ranked number one in its sector on the 2015 Dow Jones Sustainability Index.

The entire Unilever global factory network, as well as its U.S. non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com 
To connect with Unilever U.S. via Facebook visit: www.facebook.com/unileverusa 
To connect with Unilever U.S. via Twitter follow: @unileverusa 

*Final consumer social media selections will be made at the discretion of Caress®

Contact:
Melissa Smith
Weber Shandwick
212-445-8126 I [email protected]

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