Page 2831

Top Sports Marketers to gather at #Portada15 in NYC on Sept. 16 and 17

0
Register at the Online Promotion Price here: www.portada-online.com/hispanic-conference/register





Top Sports Marketers to gather at #Portada15 in NYC on Sept. 16 and 17


NEW YORK, Aug. 27, 2015 /PRNewswire-HISPANIC PR WIRE/ — Sports marketing and advertising are a crucial way for brands to engage the U.S. consumer. Gustavo Aguirre, Associate Brand Manager at Coors Light, and one of the speakers of #Portada15 in New York City on Sept. 16 and 17, notes that more than 50% of Coors Light marketing budget efforts are sports related.

An authentic Who is Who of Sports Marketing and Media Executives will gather in New York City’s Yotel for #Portada15, the annual conference put together, by Portada, the leading Source on Latin Marketing and Media.

Soccer Broadcasting Star Fernando Fiore, the most recognizable face in the Spanish-speaking sports world, and Miller Coors Gustavo Aguirre are just two attractions in a star-studded agenda, that also includes:

  • Brian Cristiano, CEO, Bold Worldwide
  • Pattie Falch, Director Sponsorships & Events, Heineken USA
  • Russell Sargeant, Director, NBC Sports & Telemundo Global Sports Sales
  • Jimmy McIntyre, Director of Consumer Marketing at Sports Endeavors, Soccer.com
  • Christian BorjonDirector Hispanic Sales & Marketing, Samsung
  • Jennifer Mc Bride Castro, Senior Brand Manager, Dish
  • Mariela Ure, SVP, Hispanic Segment Strategy, Wells Fargo
  • Kyle Harris, EVP, Mundial Sports Network
  • Gustavo Guerra, Brand Director, Tecate & Tecate Light
  • Crystal Hudson, Principal Officer, Sports & Affinity Marketing, Amtrak
  • Jaime Cardenas, CEO and Founder, AC&M Group

Topics to be discussed include:

  • Case Study: “Los Fanaticos del Frio”
  • The Trendsetting Multicultural Sports Consumer
  • Best-in-Class Sports Marketing Activations
    The drivers of the multicultural Sports Media Landscape
  • Sports Social Media Marketing

AGENDA OF #PORTADA 15
Hispanic Sports Marketing Forum, Sept. 16:
/www.portada-online.com/events/hispanic-forum/agenda/

9th Annual Hispanic Advertising and Media Conference, NYC, Sept. 17:
www.portada-online.com/events/hispanic-conference/agenda/

Register at the Online Promotion Price here:
www.portada-online.com/hispanic-conference/register

Additional Marketing and Media Luminaries to participate in #Portada15:

  • Michael Tribolet, CEO, YipTV
  • Stephen Paez, VP Director, Multicultural, Spark SMG
  • Priscila Stanton, Marketing Manager, Nestle 
  • Dave Marsey, EVP, Managing Director of DigitasLBi
  • Manny Gonzalez, Senior Director – Multicultural, Moet Hennessy USA
  • Yussef Kuri, New Emerging Consumers, Marketing Manager, The Hershey Co. 
  • Dave Marsey, EVP, Managing Director, DigitasLBi
  • Ana Crandell, Media Director, OMD Latino
  • Kymber Umana, Hispanic Marketing Manager, Sprint
  • Ivonne Kinser, Head of Digital Media Strategy, Avocados from Mexico
  • Trisha Ranes, Senior Marketing Manager-Latino, H&R Block
  • Cesar Taveras, Online Marketing Manager, Rosetta Stone
  • Jason Riveiro, Manager, Multicultural Brand Marketing, Big Lots
  • Maria Fernanda Ordonez, SVP Media Director, Identity

#PORTADA15 SPONSORS
Rooftop Party Sponsor: Batanga Media (http://batangamedia.com/)

Platinum Sponsor: MaxPoint (http://maxpoint.com/multicultural)

Gold Sponsor: GFK (http://www.gfk.com/)

Bronze Sponsors: 
Evolve Media (http://www.evolvemediallc.com/)
Medula (http://www.medula.net
Pulpo Media (http://www.pulpomedia.com/)
Zoomin.TV (http://corporate.zoomin.tv/)

Badge and Lanyard Sponsor: Adsmovil – (http://www.adsmovil.com/)
Official Wire Sponsor: PR Newswire (http://www.prnewswire.com/)

Hispanic Sports Marketing Forum
Golazo Sponsors: 
AC&M Group (http://acmconnect.com/)
Blogsi (http://www.blogsinetwork.com/
Mundial Sports Network (http://www.mundialsportsnetwork.com/)

Penalty Sponsor:
Boden PR (http://www.bodenpr.com/)

For sponsorship opportunities, please contact Kelley Eberhardt, Director of Sales and Marketing at 212-685 4441, [email protected].

 

NOTE TO EDITORS : High-resolution images are available at: http://hispanicprwire.com/multimedia/

 


The Home Depot to Present at the Goldman Sachs 22nd Annual Global Retailing Conference

0





The Home Depot to Present at the Goldman Sachs 22nd Annual Global Retailing Conference


ATLANTA, Aug. 27, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Home Depot®, the world’s largest home improvement retailer, today announced that Craig Menear, chairman, CEO and president, and Carol Tome, CFO and executive vice president – Corporate Services, will present at the Goldman Sachs 22nd Annual Global Retailing Conference in New York, NY. The presentation will begin at 8:05 a.m. ET on September 10, 2015.

Logo – http://photos.prnewswire.com/prnh/20030502/HOMEDEPOTLOGO

The presentation will be webcast live over the internet at http://ir.homedepot.com. A link will be displayed under “Events and Presentations.” The webcast will be archived and available at the same location approximately one hour after conclusion of the live event.

The Home Depot is the world’s largest home improvement specialty retailer, with 2,270 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. In fiscal 2014, The Home Depot had sales of $83.2 billion and earnings of $6.3 billion. The Company employs more than 300,000 associates. The Home Depot’s stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor’s 500 index.


MoneyGram Introduces Quick Deposits to Banco de Occidente Bank Accounts in Honduras

0





MoneyGram Introduces Quick Deposits to Banco de Occidente Bank Accounts in Honduras


DALLAS, Aug. 27, 2015 /PRNewswire-HISPANIC PR WIRE/ — MoneyGram (NASDAQ: MGI), a global provider of innovative money transfer and payment services, announces the launch of a new account deposit product that allows customers to send money directly to all Banco de Occidente accounts in Honduras.

Logo – http://photos.prnewswire.com/prnh/20150730/251082LOGO

“Banco de Occidente is one of the largest and most trusted banks in Honduras,” says Pedro Saro, MoneyGram’s vice president Mexico, Latin America, Caribbean. “Today we are pleased to add account deposit to the list of services we offer and provide with Banco de Occidente, adding another quick and convenient choice for our customers when they need to receive money.”

“Banco de Occidente and MoneyGram have worked together to ensure customers in Honduras receive money between friends and family,” says Manuel Venancio Bueso, sub general manager of Banco de Occidente. “The new deposit to account service gives our customers a more convenient choice to access their funds.”

Once the money is sent to an account, the funds are typically available to customers in minutes subject to the bank’s operating hours.

According to the World Bank, about $3.3 billion in remittances flowed into Honduras last year, the majority of which was sent from the United States.

About MoneyGram International, Inc.

MoneyGram is a global provider of innovative money transfer and payment services and is recognized worldwide as a financial connection to friends and family. Whether online, or through a mobile device, at a kiosk or in a local store, we connect consumers any way that is convenient for them. We also provide bill payment services, issue money orders and process official checks in select markets. More information about MoneyGram International, Inc. is available at moneygram.com.


(Español) Ismael Cala lanza nuevo libro «El secreto del bambú»

0

Sorry, this entry is only available in Español.

Celebrate Who You Are With New Carol’s Daughter #BornandMade Campaign!

0





Celebrate Who You Are With New Carol’s Daughter #BornandMade Campaign!


NEW YORK, Aug. 27, 2015 /PRNewswire-HISPANIC PR WIRE/ — This month, haircare and skincare brand Carol’s Daughter introduces the #BornandMade campaign, a new movement that encourages every girl to be who they were truly born and made to be. It celebrates the brand’s authentic story “Born in Brooklyn. Made With Love” as it honors the diverse community of strong women who have been a part of our family for more than 22 years. Now all women will have a powerful platform to showcase their individuality while inspiring others to be who they are—when there are so many voices telling them who they’re “supposed” to be.

Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7599051-carol-s-daughter-bornandmade-campaign/

“It’s important for girls to understand and recognize their power and the right way to use it. It’s imperative to remind them of who they are, and what they are…in the world. If I can help with that, then I’m getting up for a good reason every day,” said Lisa Price, founder of Carol’s Daughter.

Carol’s Daughter teams up with I Am That Girl, a non-profit co-founded by Emily Greener that inspires girls to love, express, and be exactly who they want to be. Together, they are creating a beautiful community of independent women from all walks of life.

I Am That Girl is shifting girl culture. By building a community for girls to be seen, be heard, and belong, we are giving them something bigger than themselves to stand for and creating a healthier, more powerful world,” said Greener.

“Working with I Am That Girl and knowing that our products are making a difference in the lives of young girls is everything to me,” said Price, with love.

We are engaging every mother, daughter, sister and beyond through our social platforms by working in partnership with a range of inspirational influencers, from beauty blogger Naptural85 to activist and writer Michela Angela Davis. The campaign will also launch with a series of videos, highlighting what makes them beautifully unique. It will be supported by print ads featuring Price’s own story as well as the story behind Carol’s Daughter’s iconic beauty products. Fans of the brand will also be able to make their own personalized #BornandMade images online at bornandmade.com, which they can then share across social media.

The #BornandMade campaign includes some of the brand’s best-loved product lines, like the Hair Milk Collection, the Black Vanilla Collection, the Hairdress Collection and more. The easy accessible collections offer solutions for all hair types, from dry and brittle to frizzy and fragile, with a range of products developed especially for styling and defining curls. They will be available at Target, Walgreens and Sally Beauty stores nationwide as well as CarolsDaughter.com.

FOR MORE INFORMATION, PRODUCT IMAGES OR SAMPLES:

SUSAN BIEGACZ / JULIE MENDEZ

[email protected] / [email protected]

TRACTENBERG & CO. / 212.929.7979

Who were you #BornAndMade to be? Share your story at BornAndMade.com

 

Lisa Price, Carol’s Daughter Founder, shares her #BornAndMade story.

 

Visit www.BornAndMade.com to share your #BornAndMade story.

 

The Carol’s Daughter Hair Milk Collection deeply moisturizes, improves softness and prevents frizz on curls.

 


NEW by made beautiful All Textures Hair Brand Launches true Line, Confidence Campaign & Girl Be Heard Nonprofit Support

0






ATLANTA, Aug. 27, 2015 /PRNewswire-HISPANIC PR WIRE/ — New hair care brand by made beautiful launches to offer hair care for all textures and confidence through beauty rituals. Many women experience beauty pressures and hair care is a preferred product that makes them feel beautiful. The brand’s no sulfates and no parabens product lines infuse pure, natural ingredients with love and courage. by made beautiful allows women to feel confident about their hair health and brings out inner beauty.

true is the first line, a blend of softening yet lightweight shea butter, nourishing and restorative honey, growth stimulating and protectant coconut, and manageability improving and frizz reducing mango. This range addresses the most common concerns for every hair type – straight 1B/C, wavy 2C, curly 3A/B, curly coily 3C, and coily 4B/C.

The CEO of Made Beautiful, LLC said, “We have an innate passion for helping others reach their fullest potential. We believe everyone is made unique, made confident, made beautiful.”

To encourage women to share their pride, uniqueness, and powerfully express their beauty, creativity and confidence, there is a #mytruestoryvideo Instagram contest with tagged posts that finish the statement “I remain true by […]” ow.ly/2buNKv

Aside from the contest, the confidence campaign also includes programming sponsorship of women’s social empowerment through theatrical expression. “Girl Be Heard is delighted to launch a new partnership with by made beautiful to support their commitment to celebrate each woman’s unique beauty,” said Girl Be Heard Executive Director and CEO, Jessica Greer Morris.

The by made beautiful brand and its first line true will launch in Sally Beauty Supply and sallybeauty.com September 1, 2015. Other ranges will be introduced in 2016.

For more information, visit: www.bymadebeautiful.com   
Join the conversation on Instagram, Twitter and Facebook @bymadebeautiful

About by made beautiful

by made beautiful offers hair care for all textures infused with pure, natural ingredients, love and courage without sulfates or parabens allowing women to feel confident about hair health and beauty rituals which bring out inner beauty. The ranges include shampoos, conditioners, treatments and styling products to cleanse, clarify, condition, nourish, strengthen, hydrate, moisturize, detangle, define, defrizz, restore and repair.
bymadebeautiful.com

About Girl Be Heard

Girl Be Heard is a non-profit theatre company that brings global issues affecting girls center stage by empowering young women to tell their stories. 
girlbeheard.org


60 Plus Launches Main Street Bondholders Coalition for Puerto Rican Bondholders

0





60 Plus Launches Main Street Bondholders Coalition for Puerto Rican Bondholders

Media Teleconference Scheduled for 11:00a.m. EDT, Thurs, Aug 27


ALEXANDRIA, Va., Aug. 27, 2015 /PRNewswire-HISPANIC PR WIRE/ — Today The 60 Plus Association announced the formation of “Main Street Bondholders,” a new small bondholder coalition made up of ordinary investors from Puerto Rico and the United States mainland who hold retirement, college and life savings in Puerto Rican bonds.  These investments are threatened by Governor Alejandro Garcia Padilla’s recent statements that he would refuse to honor Puerto Rico’s debts.  

To launch the Main Street Bondholder Coalition, Matthew Kandrach, Vice President of the 60 Plus Association, and Dr. Elías Gutiérrez, a small bondholder and economics professor at the Graduate School of Planning at the University of Puerto Rico will host a media call on Thursday, August 27 at 11:00 a.m. EDT.  

“Governor Garcia Padilla’s recent statements that his government would refuse to honor its debts, including Puerto Rico’s own constitutional debt, are reckless, and are a serious threat to thousands of our members who hold investments in Puerto Rico bonds,” said Kandrach. 

Kandrach continued, “Puerto Rico can fix its problems, but fixing Puerto Rico needs to start with fiscal reform, not punishing  creditors.  The Governor and his circle of advisors, who are the same bunch representing deadbeat sovereigns like Argentina, have chosen to manufacture a crisis in order to get Washington’s help in their plan to stiff creditors.  Congress must not allow that to happen.  Puerto Rico would benefit from a fiscal control board, just like the District of Columbia had in the 1990s when it faced financial crisis.  Congress must also oppose the Governor’s plan to restructure Puerto Rico’s constitutional bonds.  Allowing him to do so would set a terrible precedent, and open a Pandora’s box of other state defaults.  No retirement account in America would be safe.”

As a longtime economist and holder of Puerto Rican bonds, Dr. Elías Gutiérrez added, “I invested my family’s life savings in Puerto Rican bonds because I wanted to support Puerto Rico and believed the government would never abandon its obligations.  Bondholder’s rights must be protected. Our word and our laws must be valued above all else.  The Commonwealth must honor its debts, especially constitutional debt. We will have no credibility if we repudiate on our promises.  Governor Garcia Padilla must seek to restore confidence and credibility in capital markets, which can only be done by joining those in his party that are rejecting the current strategy of his consultants and legal team, or our economy and the people of Puerto Rico will continue to suffer.”

The 60 Plus Association has a history of uniting and providing a platform for small bondholders. In 2009, 60 Plus launched the GM Main Street Bondholders Coalition that was dedicated to call attention to small bondholders who were not given a voice throughout the General Motors bankruptcy negotiation process.

The following are details for the 60 Plus Main Street Bondholder Tele-press conference:

What: Main Street Bondholders Coalition Launch Teleconference

When: Thursday, August 27 at 11:00 a.m. EDT

Who: Matthew Kandrach, Vice President of the 60 Plus Association

Elías Gutiérrez, Economist at University of Puerto Rico and Puerto Rican bondholder

Dial-in: (800) 230-1092 

RSVP: To participate in the teleconference, RSVP to [email protected]

Main Street Bondholders Coalition is a project of the 60 Plus Association that is made up of small bondholders from across America who are committed to a policy process that returns Puerto Rico to sound financial management, respects the rule of law, and protects their retirement savings.

Contact: [email protected]

 


2015 U.N. Correspondents Association Awards for Best Coverage of the United Nations and U.N. Agencies

0





2015 U.N. Correspondents Association Awards for Best Coverage of the United Nations and U.N. Agencies

WINNERS WILL BE HONORED AT GALA EVENT BY THE U.N. SECRETARY-GENERAL ON MONDAY, DECEMBER 14th, 2015 AT CIPRIANI WALL STREET, NEW YORK.


NEW YORK, Aug. 26, 2015 /PRNewswire-HISPANIC PR WIRE/ — The United Nations Correspondents Association (UNCA) invites media worldwide to submit entries for its 20th Annual UNCA Awards for the best print, broadcast (TV & Radio) and online, web-based media coverage of the United Nations, U.N. agencies and field operations.

The prizes amount to over $60,000 to be distributed among the prize categories and winners.

Deadline for submissions is September 15, 2015.

The awards are open to all journalists anywhere in the world. The Awards are:

1. The Elizabeth Neuffer Memorial Prize, sponsored by the Alexander Bodini Foundation, for written media (including online media). The prize is for print and online coverage of the U.N. and U.N. agencies, named in honor of Elizabeth Neuffer, The Boston Globe bureau chief at the U.N., who died while on an assignment in Baghdad in 2003.

2. The Ricardo Ortega Memorial Prize for broadcast (TV & Radio) media. The prize is for broadcast coverage of the U.N. and U.N. agencies, named in honor of Ricardo Ortega, formerly the New York correspondent for Antena 3 TV of Spain, who died while on an assignment in Haiti in 2004.

3. The Prince Albert II of Monaco and UNCA Global Prize for coverage of Climate Change. The prize is for print (including online media) and broadcast media (TV & Radio) for coverage of sustainable and equitable management of natural resources and the implementation of innovative and ethical solutions in three main categories: climate change, biodiversity, and water.

4. The United Nations Foundation Prize. The prize is for print (including online media) and broadcast media (TV & Radio) for coverage of humanitarian and development aspects of the U.N. and U.N. agencies.

IMPORTANT INFORMATION FOR APPLICANTS:

Coverage of the U.N. and U.N. agencies is specified in each category; the committee welcomes coverage of all issues particularly on Millennium Developments Goals, peacekeeping operations, and nonproliferation, including the elimination of nuclear, chemical and biological weapons.

Work in print, broadcast (TV & Radio), and online coverage must be published between September 2014 and August 2015, and be related to the U.N. and U.N. agencies.

The judges will look for entries with impact, insight and originality, and will take into account the courage and investigative and reporting skills of the journalists. Entries from the developing world media are particularly welcome.

Entries can be submitted in any of the official U.N. languages (English, French, Arabic, Chinese, Spanish, and Russian).

For broadcast entries, hard copies should be in DVD (preferably NTSC format), however electronic files and web links uploaded to the online Entry Form are preferred. A written transcript in English or French will facilitate the judging process.

For print media, each submission should have a maximum of four (4) articles. Electronic files and web links uploaded to the online Entry Form are preferred.

Multiple or joint entries in different categories are accepted.

HOW TO SUBMIT YOUR ENTRY:

Entries are submitted online by completing the UNCA Awards Entry Form.

You will complete your personal information and upload your photo, and then choose to:

  • Submit your work electronically by including web links and/or uploading all files directly to the Entry Form
    -OR-
  • Submit your work by postal mail to the address indicated on the form

** Electronic entries are preferred to expedite the judging process **

Your entry must be received online or postmarked by September 15, 2015.

Questions regarding UNCA Awards & entries, please contact:
The UNCA Office, 1-212-963-7137.
Or send an email to [email protected]

CLICK ON THE ENTRY FORM BELOW TO GET STARTED:

ENTRY FORM

http://unca.com/2015-awards-call-for-submissions-form/

UNCA Awards Committee: Giampaolo Pioli (UNCA President), Bouchra Benyoussef (UNCA Treasurer), J. Tuyet Nguyen, Kahraman Haliscelik, Valeria Robecco, Sylviane Zehil, Gu Zhenqiu, Talal Al-Haj, Sherwin Bryce-Pease, Emoke Bebiak. Seana Magee, Richard Roth.


Renowned author Carl Honore, special guest of Ismael Cala at “En Cuerpo y Alma 2015” gathering in Punta Cana

0





Renowned author Carl Honore, special guest of Ismael Cala at “En Cuerpo y Alma 2015” gathering in Punta Cana


MIAMI, Aug. 26, 2015 /PRNewswire-HISPANIC PR WIRE/ — World-renowned lecturer and writer Carl Honore, author of the best seller ‘In praise of slowness’, will participate in the Inspirational Gathering “En Cuerpo y Alma 2015” [‘In Body and Soul’] convened by Ismael Cala from 4 to 8 of November in Punta Cana.

“We are pleased to welcome one of the world’s most acclaimed authors and lecturers, considered ‘the leading evangelist of the Slow Movement.’ Carl will be sharing his theory on the acceleration that dominates our lives,” said Ismael Cala, host of CNN en Espanol and inspirational author who will be hosting the event.

Carl Honore, for his part, said that he was “very pleased” to participate, and noted that “what’s most enjoyable is to put our lives on pause and start to enjoy the here and now.”

“Are you ready to proclaim 2016 as the best year of your life?” Honore inquired. “Because I’ll be giving you some advice in my lecture in Punta Cana, but I’ll also be making you a present of my book, ‘In praise of slowness’ so you can incorporate these teachings into your own search for wellbeing.”

The Inspirational Gathering En Cuerpo y Alma will be held at the exclusive Hotel Sivory Punta Cana, in Dominican Republic. Last year more than 110 people attended from 15 countries.

Space is limited. For more information:

http://ismaelcala.com/encuentro-inspiracional-en-cuerpo-y-alma-2015

ABOUT ISMAEL CALA

Ismael Cala, host of the CALA show on CNN en Espanol, has more than 25 years of media experience in Cuba, Canada, the U.S. and Mexico. His books, El poder de escuchar [‘The power of listening’] (2013), and Un buen hijo de P [‘A real S.O.B.’] (2014) have become best sellers in Latin America and the U.S. He directs the digital magazine “Cala 3.0” and publishes a weekly column in more than 30 newspapers and magazines.

ABOUT CARL HONORE

Carl Honore is an award winning author, lecturer and TED speaker. The Wall Street Journal hailed him as “an in demand spokesman on slowness.” CBC Sunday Edition called him “the world’s leading evangelist for the Slow Movement”.

After working with street children in Brazil, Carl covered Europe and South America for various publications. In his first book, “In praise of slowness,” he examines our compulsion for speed. It has been translated into more than 30 languages. He lives in London.


Florida Power & Light Company tips its hardhat to its electrical workers on Lineworker Appreciation Day, Aug. 26

0





Florida Power & Light Company tips its hardhat to its electrical workers on Lineworker Appreciation Day, Aug. 26


JUNO BEACH, Fla., Aug. 26, 2015 /PRNewswire-HISPANIC PR WIRE/ — Florida Power & Light Company (FPL) today honors its electrical workers as part of Florida Lineworker Appreciation Day, which was established in 2012 by the Florida House of Representatives to recognize the vital work these men and women do every day. The company shows its appreciation to all of its electrical workers who help deliver reliable electricity to FPL’s 4.8 million customer accounts – more than half the population of Florida.

www.FPL.com.

“FPL’s electrical workforce represents the best in the industry,” said FPL President and CEO Eric Silagy. “The men and women who ensure the lights stay on find themselves in some extraordinarily difficult conditions, yet they do their work safely and with a total commitment to our customers. Especially during hurricane season, we know our workers must be prepared to handle whatever Mother Nature throws their way and to restore service safely and as quickly as possible.” 

This year, Lineworker Appreciation Day falls during the week of the 10th anniversary of Hurricane Katrina, which initially made landfall in South Florida before it strengthened and struck Louisiana as a Category 3 storm. This year also marks the 10th anniversary of Hurricane Wilma, which made landfall in Southwest Florida and cut across the state to cause significant damage at the end of the 2005 storm season, one of the most active seasons on record.

“In good weather or bad, our dedicated men and women are working, sometimes around the clock, to provide safe, reliable power to our customers,” said Manny Miranda, FPL senior vice president of power delivery. “Since Hurricanes Katrina and Wilma, FPL has invested more than $2 billion into our system to make it stronger, smarter and more storm resilient, which helps speed the restoration efforts for our customers.”

FPL’s investments over the past 10 years include new technologies that help save time and allow lineworkers to restore electrical service more efficiently when outages occur, and sometimes even preventing outages from occurring:

  • Restoration Spatial View – This GPS-based tool, developed by FPL employees, allows lineworkers to remotely view the electric grid and customers’ smart meters on their tablets or laptops. They can diagnose a problem and help restore service quickly, sometimes even before a customer notices.
  • Damage Assessment Tool – Once a storm clears, lineworkers used to travel the neighborhoods, log the damage with paper and pen, then drive to a facility to manually enter the data. Now, crews use their mobile devices to note the damage, which instantly uploads to FPL’s system and speeds the dispatching of crews.
  • Automated switches – These switches, hundreds of which have already been installed, help detect, prevent and mitigate power interruptions by automatically restoring and rerouting power.

“The changes in technology have transformed the way we restore service to customers,” said Richard Britt, an FPL restoration specialist. “Many of the tools we have now, which save our customers time and money, were unavailable even five years ago.” 

FPL’s electrical workers support the company’s 35-county service area in Florida, which consists of more than 27,000 square miles and approximately half the state’s population. They are responsible for maintaining the more than 74,000 miles of power lines around the clock, 365 days a year, helping deliver 99.98 percent service reliability for the company’s customers.

Florida Power & Light Company
Florida Power & Light Company is the third-largest electric utility in the United States, serving approximately 4.8 million customer accounts across nearly half of the state of Florida. FPL’s typical 1,000-kWh residential customer bill is approximately 30 percent lower than the latest national average and, in 2014, was the lowest in Florida among 55 reporting utilities for the fifth year in a row. FPL’s service reliability is better than 99.98 percent, and its highly fuel-efficient power plant fleet is one of the cleanest among all utilities nationwide. The company was recognized in 2015 as one of the most trusted U.S. electric utilities by Market Strategies International. A leading Florida employer with approximately 8,700 employees, FPL is a subsidiary of Juno Beach, Fla.-based NextEra Energy, Inc. (NYSE: NEE), a clean energy company widely recognized for its efforts in sustainability, ethics and diversity, including being ranked in the top 10 worldwide for innovativeness and community responsibility as part of Fortune’s 2015 list of “World’s Most Admired Companies.” NextEra Energy is also the parent company of NextEra Energy Resources, LLC, which, together with its affiliated entities, is the world’s largest generator of renewable energy from the wind and sun. For more information, visit these websites: www.NextEraEnergy.com, www.FPL.com, www.NextEraEnergyResources.com.

Logo – http://photos.prnewswire.com/prnh/20120301/FL62738LOGO