Dieste Named LALA Advertising Agency

May 5, 2015

DALLAS and NEW YORK, May 5, 2015 /PRNewswire-HISPANIC PR WIRE/ — Borden Dairy Company, parent for LALA brand in U.S. has selected Dieste, Inc. as its advertising agency for its LALA brands. Dieste will manage the brand strategy, digital initiatives, creative and media planning duties for both the U.S. and U.S. Hispanic markets.

Logo – http://photos.prnewswire.com/prnh/20120921/DA79110LOGO

According to LALA’s Director of Marketing, Desiree Johnson, “The decision to work with Dieste came after a long agency review process. Dieste’s business acumen, strategic thinking and breakthrough creative were clearly evident through out the process.”

LALA, the premier dairy company in Latin America has an important and growing presence in the U.S. through its local brand, Borden, creating branded advantage in the marketplace through innovation and marketing investment.

“We have an immense amount of pride to be working for a company who can provide healthy solutions for consumers,” said Tony Dieste, Chairman and Founder of Dieste, Inc. “Health and nutrition is a cause that’s very personal for many of us, which makes us all the more passionate about working with such a great organization. We believe a strategically sound positioning and a brilliant, break-through platform will engage more people to enjoy LALA portfolio of leading dairy based offerings.”

About LALA USA:

Borden Dairy Company, headquartered in Dallas, Texas, employs approximately 3,900 people throughout the United States who support the processing, distribution and sale of milk in local markets. The Company produces best-in-class milk products for foodservice and retail customers.

Additional brands include Promised Land Dairy, Frusion, LALA and Nordica. Promised Land Dairy produces rich and creamy white and flavored milks and creams from pampered Jersey cows. Frusion yogurt smoothies deliver intense fruit flavor in convenient drinkables. LALA produces yogurts, yogurt smoothies, probiotic dairy beverages, Mexican style cream, and milk. Nordica offers high quality cultured dairy products including cottage cheese, dips and sour cream, each made through a natural processing method.

Borden Dairy Company carries on the legacy of Gail Borden, Jr., who brought stability and structure to dairy farming methods, milk distribution and business practices. Today, Borden strives for the highest quality and nutrition standards just as its founder did. For more information, visit www.bordendairy.com.

About Dieste, Inc.

Dieste, Inc., the company for the new multicultural connected age, develops creative solutions and services to grow our clients businesses. As an innovator in our field and the most awarded agency in it’s class, Dieste, Inc. is a three-time Ad Age Multicultural Agency of the Year winner. We are at the crossroads of technology, design and addressability and our work spans from business consulting and product innovation to mobile/social communications, e-commerce and brand development. Dieste was established in 1995 and is part of Diversified Agency Services, a division of Omnicom Group Inc. (NYSE: OMC). Dieste, Inc. is located in New York, NY, and Dallas, TX. www.dieste.com

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

Media Contact:
Carla Eboli
(214) 259-8145
[email protected]

Student Orchestra from Los Angeles and Mexico to Perform at White House Cinco de Mayo Celebration

May 5, 2015

WASHINGTON, May 5, 2015 /PRNewswire-HISPANIC PR WIRE/ — Students from the Esperanza Azteca Youth Orchestras in Los Angeles and Puebla, Mexico will perform during the White House's Cinco de Mayo celebration today.

The invitation to perform comes after the 2014 launch of the Los Angeles orchestra, the first Esperanza Azteca in the United States, and serves as recognition of the program's positive influence in the lives of thousands of underprivileged youth. With students from both the United States and Mexico, the performance represents the special relationship between the countries, while also honoring those who fought bravely on May 5, 1862 in the Battle of Puebla.

Founded in Mexico
in 2009 by Ricardo Salinas, chairman and founder of Grupo Salinas and its Fundación Azteca, the Esperanza Azteca program has grown to include 80 orchestras and choirs throughout Mexico, El Salvador and – most recently – the United States. Through after school programming, Esperanza Azteca provides more than 16,000 school children ages 5 to 18 the opportunity to learn to play a musical instrument in a positive environment where they develop creative skills, resiliency, strong work ethic and determination. The program plans to expand to New York City and other U.S. cities.

"It is thrilling to see these hardworking student-musicians from Los Angeles and Puebla recognized by the White House, especially on Cinco de Mayo," said Ricardo Salinas, founder of Grupo Salinas. "President Obama and other audience members will be blown away by their performance. But
more importantly, they will be inspired by the hard work these young musicians have put in, all while learning valuable life lessons of teamwork, positive self-esteem and perseverance."

The Los Angeles Esperanza Azteca orchestra was launched in October 2014 as a public-private partnership between Grupo Salinas, the City of Los Angeles and other community partners. More than 200 Los Angeles school children are participating in the program's inaugural year, with plans to expand during the 2015-2016 school year. Five students from Los Angeles are joining 15 students from Mexico for the White House performance; many of the American musicians are making their concert debut.

"The Esperanza Azteca program demonstrates the power of collaboration between government, business and nonprofit organizations in improving the lives and education of Los Angeles children and
strengthening our community," said Los Angeles Mayor Eric Garcetti. "We congratulate all of the students for their hard work and dedication and hope they 'break a leg' in their performance for President Obama."

About Esperanza Azteca

Esperanza Azteca is a network of youth orchestras and choirs that provide young people from low-income families a better quality of life. We seek to form better human beings through music. The project is a joint effort among local communities, local, state and federal governments, spearheaded by Fundación Azteca. The program currently features 80 orchestras in Mexico, El Salvador and the United States, encouraging values such as discipline, excellence and teamwork in over 16,000 talented youth. For more information, visit www.fundacionazteca.org or
Twitter @EsperanzaAzteca

About Grupo Salinas

Grupo Salinas (www.gruposalinas.com) is a group of dynamic, fast growing, and technologically advanced companies focused on creating shareholder value, building the Mexican middle class, and improving society through excellence. Created by Mexican entrepreneur Ricardo B. Salinas (www.ricardosalinas.com), Grupo Salinas operates as a management development and decision forum for the top leaders of member companies. These companies include: Azteca (www.tvazteca.com.mx; www.irtvazteca.com) Azteca America (www.aztecaamerica.com), Grupo
Elektra (www.grupoelektra.com.mx), Banco Azteca (www.bancoazteca.com.mx), Advance America (www.advanceamerica.net), Afore Azteca (www.aforeazteca.com.mx), Seguros Azteca (www.segurosazteca.com.mx), Totalplay (www.totalplay.com.mx) and Enlace TPE (www.enlacetpe.com.mx). Each of the Grupo Salinas companies operates independently, with its own management, board of directors and shareholders. Grupo Salinas has no equity holdings.

N’s National Sexual Assault Online Hotline Now Available in Spanish

May 5, 2015

RAINN’s National Sexual Assault Online Hotline Now Available in Spanish

Expands services to meet the needs of Spanish-speaking survivors of sexual violence

WASHINGTON, May 5, 2015 /PRNewswire-HISPANIC PR WIRE/ — RAINN today launched free, confidential support for Spanish-speaking survivors of sexual assault through the National Sexual Assault Online Hotline. The new Spanish-language service, made possible by a Vision 21 grant from the Department of Justice’s Office for Victims of Crime, will be available 24/7 at rainn.org/es. It is designed to be accessible to survivors among the 37.6 million people in the United States who primarily speak Spanish.

RAINN’s hotline staffers are now able to provide support in Spanish or English. The Online Hotline provides sexual assault survivors with live, one-on-one help in a safe and secure setting, leading them to take their first steps following an assault.

Through the Online Hotline, Spanish-speaking survivors of sexual assault, and their family and friends, will have access to confidential support services, as well as information about short- and long-term care, medical options and the criminal justice process. RAINN staff can also connect visitors with local referrals tailored to meet their long-term needs.

“This RAINN initiative embodies the kind of work the field must undertake to ensure that all crime victims have access not only to services, but access that is linguistically accessible and culturally competent,” said Joye Frost, director of the Office for Victims of Crime. “The hotline’s new Spanish-language service exemplifies our shared commitment to reaching under-served victims through appropriate and victim-centered services.”

RAINN launched the Online Hotline in 2006 as an extension of the National Sexual Assault Hotline telephone service (800.656.HOPE). Visitors can access the Online Hotline through a computer or mobile device any time of day or night to chat one-on-one with a RAINN staff member. To date, the Online Hotline has helped over a quarter of a million people.

Many survivors feel more comfortable reaching out for help online before speaking out loud. “Over 70% of our visitors are under the age of 24, and we often hear from them, ‘You’re the first person I’ve ever told,'” said Candice Lopez, director of the National Sexual Assault Hotline.

RAINN’s online chats are completely anonymous: The technology does not capture the IP addresses of users, so interactions can’t be traced. The Online Hotline is operated by professionally trained support specialists who are responsive to cultural sensitivities. Staff do not need to know any personally identifying information about hotline visitors in order to provide help and resources.

Beatriz Alvarado, a survivor and member of RAINN’s Speakers Bureau, explained that when she was assaulted as a child, her immigrant parents felt as though they had nowhere to turn for help:

“They did not even feel comfortable telling any family members about it, but anonymous help or support in Spanish may have made a huge difference,” she said.

In addition to the Online Hotline, Spanish-speaking visitors will have access to a new search tool at centros.rainn.org: The tool allows users to search by state or ZIP code to identify Spanish-language sexual assault service providers near them. Services provided by local providers are usually free or low-cost, and may include counseling, casework assistance or legal advocacy.

“The expansion of the Online Hotline will be an outstanding supplement to the work already happening at sexual assault service providers across the country,” said Jennifer Marsh, RAINN’s vice president for victims’ services.

RAINN.org’s informational content has also been expanded to provide recovery information, tips and advice in Spanish. Later this year, RAINN will expand its Spanish-language services to include an online group chat system, allowing survivors to connect with and support one another in a secure way through RAINN’s website.

Spanish language services are made possible through a Vision 21 grant from the Department of Justice’s Office for Victims of Crime. The Virginia Sexual and Domestic Violence Action Alliance has served as an official partner in launching the services.

If you or someone you know has been affected by sexual violence, it’s not your fault. You are not alone. Help is available 24/7 through the National Sexual Assault Hotline: 800.656.HOPE and online.rainn.org, and en espanol: rainn.org/es.

About RAINN
RAINN (Rape, Abuse & Incest National Network) is the nation’s largest anti-sexual violence organization and was named one of “America’s 100 Best Charities” by Worth magazine. RAINN created and operates the National Sexual Assault Hotline (800.656.HOPE and online.rainn.org) in partnership with more than 1,000 local rape crisis centers across the country and operates the DoD Safe Helpline for the Department of Defense. In 2015, the Online Hotline expanded to offer services in Spanish at rainn.org/es. The hotlines have helped more than two million people since 1994. RAINN also carries out programs to prevent sexual violence, help victims and ensure that rapists are brought to justice. For more information about RAINN, please visit rainn.org.

The Home Depot to Host First Quarter Earnings Conference Call on May 19

May 5, 2015

The Home Depot to Host First Quarter Earnings Conference Call on May 19

ATLANTA, May 5, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Home Depot®, the world’s largest home improvement retailer, announced today that it will hold its First Quarter Earnings Conference Call on Tuesday, May 19, at 9 a.m. ET.

Logo – http://photos.prnewswire.com/prnh/20030502/HOMEDEPOTLOGO

A webcast will be available by logging onto http://earnings.homedepot.com and selecting the First Quarter Earnings Conference Call icon. The webcast will be archived and available beginning at approximately noon on May 19.

The Home Depot is the world’s largest home improvement specialty retailer, with 2,270 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. In fiscal 2014, The Home Depot had sales of $83.2 billion and earnings of $6.3 billion. The Company employs more than 300,000 associates. The Home Depot’s stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor’s 500 index.

vWise’s SmartPlan is now available in Spanish

May 5, 2015

vWise’s SmartPlan is now available in Spanish

vWise creates the first dedicated interactive Spanish employee education and enrollment system for the 401(k) industry

ALISO VIEJO, Calif., May 5, 2015 /PRNewswire-HISPANIC PR WIRE/ — vWise Inc. today released a Spanish version of its award winning SmartPlan^SM educational software program for retirement plan participants. Re-created from the ground up, SmartPlan Spanish enhances employee engagement and enrollment with immersive and interactive sessions.

“SmartPlan Spanish brings access to our industry-leading technology to even more participants anytime, anywhere, and on any device,” explains Tony Mingo, President and CEO of vWise. “For 40 years, plan providers, employers and plan sponsors have invested millions of dollars in retirement plan education and enrollment meetings. SmartPlan and SmartPlan Spanish complement these efforts allowing them to service more plans in less time.”

vWise designed the comprehensive Spanish employee engagement solution with a new cast of virtual hosts and culture-conscious language. Like the original version, SmartPlan Spanish works seamlessly with a 401(k) plan provider’s existing online presence, print, technology, tools, and human resources staff.

Both versions offer digestible, familiar formats for employees at all levels of reading comprehension and investment sophistication, thereby taking the guesswork and fear out of the education, enrollment and decision-making processes.

“With interactive SmartPlan in Spanish, the workplace retirement plan is now easier to understand, more engaging and accessible to even more employees,” notes Mingo. “SmartPlan Spanish is the first in the retirement plan marketplace to provide an interactive, educational software solution for one of the largest growing population segments.”

Learn More with this informative and fun video.

About vWise
vWise is a creator of software and solutions for the employee benefits industry. vWise’s award-winning VMAX Solutions are an integrated suite of business solutions for the Defined Contribution market that maximize operational efficiency and increase effectiveness and profitability. VMAX Solutions include SmartPlan – the industry’s most advanced platform for participant education, enrollment and analytics.

For more information, contact:

David Ferrigno, CFO
www.vwise.com
949.716.1274

(Español) Disfruta el verano con partes y accesorios únicos para tu vehículo

May 5, 2015

FCA US — Image courtesy of FCA U.S., LLC.

Sorry, this entry is only available in Español.

American Moms More Likely to Die Than Peers in Developed Countries: U.S. Slips to 33rd Spot in Save the Children’s Global Motherhood Ranking

May 4, 2015

American Moms More Likely to Die Than Peers in Developed Countries: U.S. Slips to 33rd Spot in Save the Children’s Global Motherhood Ranking

FAIRFIELD, Conn., May 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — The United States continues its descent in the global rankings of best and worst places for moms, slipping to 33rd out of 179 surveyed countries, reveals Save the Children’s new report, “State of the World’s Mothers 2015: The Urban Disadvantage.” Norway rose to the top of the list, which was released today, while Somalia remained last for the second year.

Photo – http://photos.prnewswire.com/prnh/20150503/213436

The report indicates that women in the United States face a 1 in 1,800 risk of maternal death. This is the worst level of risk of any developed country in the world. An American woman is more than 10 times as likely to eventually die in pregnancy or childbirth as a Polish woman. And an American child is just as likely to die as a child in Bosnia and Herzegovina or Serbia.

“We need to do more to make sure that all mothers and babies have a fair chance of survival and a happy, healthy life – no matter where they live,” said Carolyn Miles, president and CEO of Save the Children. “Save the Children believes that a mother in Somalia, or frankly a mother in America, deserves the same opportunity to thrive as a mother in Norway.”

The 10 bottom-ranked countries – all but two of them from West and Central Africa – are a reverse image of the top 10, and reflect political and economic instability, armed conflict and poor governance.

View the complete rankings of the “Mother’s Index” here: www.savethechildren.org/mothers.

In much of the world, more children than ever before are living to see their fifth birthday. Today, around 17,000 fewer children die every day compared to 25 years ago, and the global under-5 mortality rate has been cut nearly in half, from 90 to 46 deaths per 1,000 live births. But these numbers mask a harrowing reality for mothers living in poverty, especially in cities, where more and more are choosing to raise their kids.

The report identifies a devastating disparity in survival and health among rich and poor urban children around the world, including the United States. With more than half of the world’s population living in cities, failure to address the needs of the urban poor threatens to stall further progress in ending preventable child deaths.

Save the Children’s 16th annual ranking assesses the well-being of mothers and children in 179 countries – more than in any previous year. The annual ranking of the best and worst place to be a mom has become a reliable international tool to show where mothers and children fare best, and where they face the greatest hardships, using the latest data on health, education, economics and female political participation. The full report is available at www.savethechildren.org/mothers.

Save the Children gives children in the United States and around the world a healthy start, the opportunity to learn and protection from harm.

CONTACT: Ajla Grozdanic, [email protected], 202.251.5859; Jeremy Soulliere, [email protected], 203.295.5842

For Babies in Big Cities, It’s Survival of the Richest

May 4, 2015

For Babies in Big Cities, It’s Survival of the Richest

New Save the Children Report Reveals a Growing Divide in Child Survival between the Urban Rich and Poor

WASHINGTON, May 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — As more and more mothers seek better opportunities for their children in urban areas, Save the Children’s new report, State of the World’s Mothers 2015: The Urban Disadvantage, looks at the real story behind the bright lights of the big city. Focusing on the health and survival of urban children, the findings, released today, uncover a hidden truth.

Photo – http://photos.prnewswire.com/prnh/20150503/213437

“Our new report reveals a devastating child survival divide between the haves and have-nots, telling a tale of two cities among urban communities around the world, including the United States,” said Carolyn Miles, president and CEO of Save the Children. “For babies born in the big city, it’s survival of the richest.”

For the first time in history, more than half of the world’s population lives in urban areas.

Yet, average national and urban child survival statistics tell a deceptively positive story. They show that in developing nations children living in big cities are surviving at higher rates than those living in smaller towns or rural areas. But these numbers mask the fact that a child’s survival in the city too often is dependent on the family’s wealth.

Save the Children’s report reveals a harrowing reality for urban moms and their children living in poverty throughout the developing world:

In two-thirds of the countries surveyed, the poorest urban children are at least twice as likely to die as the richest urban children.
The disparity in child survival rates between the rich and poor in urban areas has widened over roughly the past two decades in nearly half of the 40 developing nations surveyed.
According to the report, in 60 percent of developing nations surveyed, city children living in poverty are more likely to die than those living in rural areas.
The 10 countries with the greatest survival divide between wealthy and poor urban children are: Bangladesh, Cambodia, Ghana, Kenya, India, Madagascar, Nigeria, Peru, Rwanda and Vietnam. In these countries, children from poor families are 3 to 5 times as likely to die as children from wealthy families.

The gap between the health of the rich and poor is just as prevalent in big cities in some of the wealthiest nations:

In Washington, D.C. for example, babies in the lowest income neighborhood are more than 10 times more likely to die than babies in the wealthiest part of the city.
In a ranking of child survival in 25 capital cities in the wealthiest countries, Washington, D.C. came in last. Joining our nation’s capital at the bottom of the list are: Vienna (Austria), Bern (Switzerland), Warsaw (Poland) and Athens (Greece).
Leading the list of capitals where babies are most likely to survive are: Prague (Czech Republic), Stockholm (Sweden), Oslo (Norway), Tokyo (Japan) and Lisbon (Portugal).

The full report is available at: www.savethechildren.org/mothers

CONTACT: Ajla Grozdanic, [email protected], 202.251.5859; Jeremy Soulliere, [email protected], 203.295.5842

Sprint CEO Marcelo Claure Joins the Board of My Brother’s Keeper Alliance

May 4, 2015

Sprint CEO Marcelo Claure Joins the Board of My Brother’s Keeper Alliance

Sprint pledges $5 million to expand education opportunities for American youth

OVERLAND PARK, Kan., May 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — Sprint CEO Marcelo Claure has joined the Board of Directors of My Brother’s Keeper (MBK Alliance), a new independent nonprofit organization aimed at eliminating opportunity and achievement gaps for African American and Hispanic boys and young men of color. President Barack Obama delivered remarks at the MBK Alliance launch event, which was attended by CEOs from Fortune 50 companies, entertainers, athletes, leading nonprofits, and current and former government officials. Sprint (NYSE:S) also pledged $2 million and approximately $3 million of in-kind donations to expand the availability of critical broadband resources for students who need access to a wireless network inside and outside the classroom.

“We are honored to welcome Mr. Claure to the MBK Alliance Board of Directors. His leadership, entrepreneurial spirit and commitment to serving and inspiring young adults will be instrumental in our success”
Joe Echevarria, MBK Alliance Chairman

President Obama launched the My Brother’s Keeper initiative in 2014 and challenged communities, businesses and nonprofits to expand opportunities for education, volunteerism, and jobs for all youth, including African American and Hispanic boys and young men of color. The program outlines important steps to connect young people to mentoring, support networks, and to enable the skills they need to work their way into the middle class.

“I’m a big believer in empowering young people with education and technology so they can change their lives and change the world for the better,” Claure said. “As a Latino and a Hispanic leader who has been successful in starting and growing companies, I understand the obstacles these boys and young men face. It’s an honor for me and for Sprint to give back as we join with My Brother’s Keeper. Everybody should have the opportunity to reach their full potential.”

To help MBK expand the availability of critical broadband resources, Sprint has pledged the following:

$1.4 million in wireless connectivity for New Jersey public schools

Sprint and the MBK Alliance will partner to provide Internet access to NJ Public School students of color for their after-school, weekend and summer programs.
Through ConnectED – a joint initiative with the White House and several leading corporations including Sprint that enables wireless connectivity outside the classroom, Sprint will provide 750 free lines of high-speed, broadband Internet connections to the selected NJ Public School students over a four year period.

$1.6 million in wireless connectivity for additional schools:

Sprint will also work with MBK to identify an additional ConnectED recipient to receive a total of 850 free lines of service over a four year period.

Sprint is committed to building strong communities and supporting programming for education, entrepreneurship and the environment. Sprint has a long history of providing telecommunications and Internet access services to schools and through a combination of Sprint Foundation and technology support, Sprint has provided more than $17 million toward K-12 education in the past 10 years. In 2014, Sprint was honored by The Civic 50 as one of the 50 most community-minded companies in the nation.

Claure has received numerous recognitions including being named as a World Economic Forum Young Global Leader and Ernst & Young Entrepreneur of the Year. In 2005 Claure, along with Rupert Murdoch, Nicolas Negroponte, Larry Page and Sergey Brin, co-founded the ONE LAPTOP PER CHILD initiative, an organization focused on empowering the world’s poorest children through education by providing them with a rugged low-cost laptop.

About MBK Alliance

My Brother’s Keeper Alliance (“MBK Alliance”) aims to eliminate the gaps in opportunity and achievement for boys and young men of color – making the American dream available to all. In early 2014, the White House launched the My Brother’s Keeper Initiative to engage partners and stakeholders in that effort from both the private and public sectors. MBK Alliance is an independent, nonprofit organization created to advance progress in the private sector, and catalyze a national ecosystem of support to help boys and young men of color recognize their full potential through strategic evidence-based interventions. MBK Alliance is a sponsored project of Rockefeller Philanthropy Advisors.

About Sprint

Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served nearly 56 million connections as of Dec. 31, 2014, and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America for the past four years. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

USA Network Rolls Out One Of The Widest Pre-Linear Distribution Plans In Cable TV History For Pilot Episode Of Award-Winning New Series “MR. ROBOT”

May 4, 2015

USA Network Rolls Out One Of The Widest Pre-Linear Distribution Plans In Cable TV History For Pilot Episode Of Award-Winning New Series “MR. ROBOT”

Pilot Available May 27 On Both English and Hispanic VOD, Digital and TVE Platforms Including: Xfinity On Demand,

iTunes

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Amazon

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XBOX

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Google Play

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Vudu

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PlayStation

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M-GO

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YouTube

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Hulu

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EW.com

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Twitch

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Crave Online

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IMDb

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THR.com

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TheVerge.com

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Telemundo.com

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Terra.com

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Latina.com

Hacker Drama MR. ROBOT Premieres on USA Network Wednesday, June 24 at 10/9c and Will Be Simulcast on NBCUniverso with Subtitles

NEW YORK, May 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — In a unique distribution move designed to drive sampling, TV Everywhere viewing and word-of-mouth, USA Network today announced that the pilot episode for its award-winning new dramatic thriller, MR. ROBOT, will launch May 27 on a wide array of digital and VOD platforms targeting millennials, ahead of its linear debut. This marks one of the broadest-reaching pre-linear distribution plans in cable television history.

“It is more important than ever to push boundaries in order to break through the clutter and reach new audiences,” said Chris McCumber, President of USA Network. “MR. ROBOT, which has already garnered awards before it has even aired, gives us a unique opportunity to make some noise and drive word of mouth through this innovative pre-linear strategy.”

Additionally, for the first time ever, the network will release a version of the pilot with Spanish language subtitles across On Demand platforms including Xfinity On Demand, YouTube and on Hispanic sites, including Telemundo.com, Terra.com and Latina.com. The series premiere will also be simulcast on sister network NBCUniverso with subtitles on June 24 at 10/9c. Every subsequent episode of the series will be made available with Spanish subtitles on VOD, and NBCUniversal owned and operated digital channels.

Starting this June, USA will close caption all originals and new theatricals in both English and Spanish language.

Beginning May 27 through June 24, audiences can access the premiere episode of MR. ROBOT via On Demand platforms including Xfinity On Demand, USANetwork.com, the USA Now App (iOS, Android, Xbox One), Hulu and YouTube, iTunes, Amazon Instant Video, Google Play, Vudu, XBOX Video, PlayStation Video, and M-GO. The pilot will also be available via Twitch, IMDb, Ew.com, THR.com, Telemundo.com, Terra.com, Latina.com, The Verge.com and 22 sites within the Crave Online network through June 5. Additional partners, including editorial outlets, are still in development.

“We are mirroring MR. ROBOT‘s themes of anti-conformity and anti-establishment by breaking the rules for how to bring this award-winning series to market,” said USA Network Executive Vice President of Marketing and Digital, Alexandra Shapiro. “Our goal is to get as many influential, diverse and passionate general market and Hispanic fan bases to watch the pilot well in advance of its linear premiere so they become evangelists for the series.”

As part of the network’s unique windowing strategy, USA will also premiere a double stack of new one-hour episodes for the premiere of this summer’s new drama COMPLICATIONS on June 18 at 9/8c, and immediately offer the third episode via VOD to viewers that evening. The network also recently announced a new windowing structure for the upcoming second season of the network’s comedy PLAYING HOUSE, premiering August 4 at 10/9c, which will allow viewers each week to watch the following week’s episode across digital and On Demand platforms like Xfinity On Demand and USA Now before it airs on USA.

MR. ROBOT first premiered at SXSW in March, where it won the coveted audience award and was an official selection of the 2015 Tribeca Film Festival.

MR. ROBOT follows Elliot (Rami Malek, “The Pacific”), a young programmer who works as a cyber-security engineer by day and as a vigilante hacker by night. Elliot finds himself at a crossroads when the mysterious leader (Christian Slater, “The Adderall Diaries”) of an underground hacker group recruits him to destroy the firm he is paid to protect. Compelled by his personal beliefs, Elliot struggles to resist the chance to take down the multinational CEOs he believes are running (and ruining) the world. The series also stars Portia Doubleday (“Her”), Carly Chaikin (“Suburgatory”) and Martin Wallström (“Simple Simon”). From Universal Cable Productions, MR. ROBOT is from writer and executive producer Sam Esmail (“Comet”) and executive producers Anonymous Content’s Steve Golin (“True Detective”) and Chad Hamilton (“Breakup at a Wedding”).

To further promote pilot sampling, USA is partnering with Universal Pictures to host MR. ROBOT advanced screenings on 15 college campuses across the country through Universal’s CampusU network.

USA will also unveil the pilot on May 5 in Miami as part of the eMerge Americas conference, a global idea exchange focusing on how technology and innovation are disrupting industries that connects global industry leaders and investors across North America, Europe and Latin America.

About USA Network

USA Network, the leader in cable entertainment, offers a powerful stable of dramatic, comedic and unscripted originals in more than 102 million U.S. homes. The network also features spectacular live television, a dynamic portfolio of acquired series and the best in blockbuster theatrical films and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. USA’s award-winning website is located at http://www.usanetwork.com/.

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